Strategic Communication in the HIV/AIDS Epidemic
Neill McKee, Jane T Bertrand, Antje Becker-Benton
Sage, 2004
Rs 720

According to the authors, strategic communication is a promising response to the HIV/AIDS epidemic since it combines a series of important elements and is designed to stimulate positive and measurable behaviour change. Organised in a user-friendly manner and supported by case studies that illustrate the concepts and show how strategic communication has been employed in diferent developing countries, this book is an excellent tool designed for direct application in training and in designing communication programs.

Courtesy: Mandala Book Point, Kantipath, 4227711, mandala@ccsl.com