It's that time of year once more when we give away the Annual Advertising Excellence Hall of Fame Awards for 2005 which has the slogan: 'The Medium Is the Massage'.
It goes without saying that without these ads, we in the journalism business wouldn't be here to fulfill our public service duty of ramming our opinions down your throats, twisting facts and bending the truth. That is why we can't but be overwhelmed with a sense of eternal gratitude to our valuable sponsors and want to honour them with the Goose Bump Trophies for the most breathtaking billboards on Bagmati Bridge which we can't walk across these days without taking the precaution to cover one's nose and mouth and breathe normally. It is to honour the creativity and aplomb of our advertising industry that we hereby donate the rest of the space in this week's column to award-winning ads from the year gone by.
 | Housewife Cooking Oil The cooking oil that all Nepali housewives swear by. (Actual housewife quote: "(@#$%&*?!") Move from the fire into the frying pan with Housewife. Good for the Heart, Bad for Everything Else. |
 | Shocka Locka Boom! Grenades Just Arrived! Fresh Chinese plastic grenades imported directly from the People's Republic to fight the People's War. Buy one get two free. Pull Pin and Throw (grenade, not pin) |
 | BODY BUILDER Made from pure imported klinker and nothing else. No domestic additives. Get concrete results with Body Builder Brand Cement and live to tell the tale. |
 | MI-17LX It's sophisticated, it's seductive and it's just $4.5 million. Drop-dead good looks, the all new MI-17LX is so ultra-cool it's hot. Enhanced with elegant turret-mounted rocket pods, equipped with chic side-firing machine guns, stylish night-vision goggles and sporty 3G ejection seats. Make even your enemy envious! |
 | POODLE INSTANT NOODLES Just when you thought Nepal had run out of instant noodle brands, here comes Poodle Noodle. Don't be fooled by the name, Poodle is actually the country's first he-goat flavoured noodle especially synthesized for the Nepali taste. |
 | POOF! Yes, it's finally here the skin-lightening ointment that you've all been waiting for. Apply twice a day after meals and .going.going.gone.vanish forever. Beware of imitations. POOF! |
