Daraz back with 11.11

Daraz Nepal's 2022 edition will feature up to 80% discounts in over 1.1 million products from 15,000+ sellers. In the lead-up to the 11.11 shopping bonanza, Nepali Times chatted with Daraz Managing Director Aanchal Kunwar, Chief Customer Officer Samjhana Subedi and Chief Commercial Officer Temple Pyakuryal. Excerpts:

Nepali Times: How does the 11.11 campaign tie into Daraz’s goals? 

Aanchal Kunwar: Our vision as a company is to uplift communities through the power of commerce and 11.11 is one of the key events to do exactly that. It is about bringing sellers, brands, buyers together to celebrate online shopping in the best and biggest way.

This is the biggest online shopping festival that we look forward to every year. Our preparations for this event start months in advance where we work closely with our sellers to curate the best selection, partner with banks and sellers to bring the best offers for our customers, ramp up our operations to ensure timely delivery, and gear up our customer service team to address any customer concerns during the campaign. Besides the 80% discount on 1.1 million products from 15,000+ sellers, we have also partnered with 20 payment providers and have 11 Mi tv for 11 lucky winners.

What is the easiest way for customers to get support when shopping from Daraz during 11.11? 

Samjhana Subedi: Customer experience lies at the core of all the decisions at Daraz, not only during 11.11 but throughout the year. We’ve been prepping for this by making sure that all our executives are well-versed in the processes and systems setup, the various types of scenarios that can crop up, and possible quick fixes. This will make sure that customers will have the smoothest and quickest possible resolution possible. As in the past, we’re expecting customers to take full advantage of the biggest sale of the year and to cater to customer inquiries, we have trained over 100 executives specifically for the 11.11 campaign.

On 11.11, our Live Chat services will be available from midnight 11 November for those who are looking to grab early sales, and from 7AM till midnight on the 11thas well. Customers can also connect through Instant Messaging on the app.

How has Daraz prepared for 11.11 from a commercial perspective? 

Temple Pyakuryal: Providing good deals, and quality products while ensuring the best customer experience is at the heart of everything that we do here at Daraz. With the exponential increase in e-commerce in Nepal, the scale of our campaigns have also increased. We are constantly working with all brands and products to ensure the best prices, the largest variety of products, and trusted quality. We have been working with many brands to get exclusive deals, launches, and offers in categories like electronics, beauty, fashion, home decor, and many more. Goldstar, Baltra, WoW, Lotto, Basemark are joining this 11.11 with special offers.