From ‘American-O’ to Jumli

This is the 77th episode of Diaspora Diaries, a Nepali Times series in collaboration with Migration Lab providing a platform to share experiences of living, working and studying abroad.

I was in Grade 3 when my father left for Saudi Arabia. Letters he sent occasionally contained photos. We had to get used to matching the person in the photos with him when he came home.

Over two decades later, I left behind my son a day after he was born to go to Korea. 

He was five when I returned, and he just could not believe I was the same person he spoke on video calls. To convince him that it was indeed me, I had to call him on video from the other room. 

Technology, it turns out, is no replacement to proximity and physical presence. 

When my father was in Saudi Arabia, my mother died. My father could not return to Nepal immediately, and my grandmother took in my two sisters and me. 

My studies took a hit. I started working in a shoe shop, and earned Rs2,100 a month. I wanted to start a shoe shop with support from my father when he returned. He did not, and neither did my other relatives. Perhaps they doubted my business sense. Or they had other priorities. 

Whatever it was, this feeling of not having someone to back me up hit me deeply but give me confidence. Without alternatives, I decided to prepare to migrate to Korea. I studied for the language exam and was among the first cohort under the G2G scheme. When I was finally matched with a Korean employer, I could not be happier. 

Not having received any support from those around me, the Korean offer made me feel like I had won in life. My grandmother was happy because it would increase family income. She had three additional mouths to feed, and we were quickly growing up. She worried about getting my sisters married.

My first stint in Korea, however, was not what I expected. I had to change jobs multiple times, either because the company I worked for was unable to pay me, there was no work, or I had an accident. The odds just were not in my favour. The global financial crisis had taken a toll on the economy. 

Even so, I managed to help pay for my sisters' weddings and had modest savings. But there was not much to show for it compared to my peers. Never again, I thought, as I said goodbye to Korea.

I came home and got married. I started a mobile repair shop. But it did not work out well either, and I was soon headed back to Korea despite my misgivings. I left a day after my son was born, and this time I was determined to make it work in Korea.

I was placed in a company that made golf balls. It paid well, but the job was just for money, I needed to do something more with my future that would help me stand on my own feet once I was back in Nepal.

I was intrigued by the three-in-one instant coffee sachets in Korea that had coffee, milk and sugar. Back home in our village in Kaski, our cooperative grew coffee that either went to waste or fetched very low prices. My sisters and I used to pick the sweet and tasty coffee cherries. 

I saw a great business prospect in turning the beans into coffee sachets, and started exploring this. That was my mission: to make instant coffee packets widely available in Nepal. It was just a matter of understanding the process so I went to a migrant resource centre in Korea to inquire about where I could learn this. 

I was advised to take barista classes, and I found out that sachet coffee is actually not healthy and I should instead learn about fresh brewed coffee. That seemed even more exciting. How coffee beans could be ground and sold for over Rs450 in Korean cafes that people waited in line for bemused me.

During my free time, I spent all my energy learning about coffee. I took training in barista, coffee sensory, machine repair and roasting. I had to rely on the generosity of Koreans who were willing to take a chance on me as I had different constraints such as lack of network, a busy work schedule at my regular job but even then, people offered to help. 

I was so obsessed that whenever I spent time on leisure activities during days off, I felt guilty. My golf ball job was just for income, I had to invest in my real post-Korea life. Balancing work and learning everything about coffee was not easy. Not only did I pay for some of the lessons, I even skipped overtime hours for them. But this was for my future.

I must have consulted over a dozen coffee experts in Korea to share their experience and connect me to people. I could not afford to be shy about asking strangers for help.

When the pandemic hit, we were granted a one-year visa extension, and I took it as an opportunity to invest in myself. I had seen great business prospects for coffee machine repair service in Pokhara because people had to rely on Kathmandu. But to learn machine repair and maintenance, I had to spend more time and weekend classes were not going to be sufficient. 

I moved to a training company and worked just enough to maintain my legal status. I did not take overtime shifts. Even my roommates barely saw me because I used to come home long after our duty hours from my coffee training. I also needed actual job experience so I asked my trainer to let me shadow him at work. 

The on-the-job exposure to repair and maintenance work gave me more confidence and expertise. When I returned to Nepal, I came home with a suitcase full of coffee machine parts. I have started a coffee shop called Jumli, provide machine repair services and have also started growing my own coffee.

The idea is to be a one stop shop for all players in the coffee industry, whether it is farmers or coffee shop owners who need Nepal-grown coffee or machine repair services or coffee lovers.

It is not always easy being an entrepreneur in Nepal. Sometimes, when I am on shaky ground, I close my eyes and talk to my mother in my head for clarity. Some of these conversations are replays of the things she told me when I was growing up. I didn’t take them seriously then, but now they offer important nuggets of wisdom about life, society, and how to navigate difficult times.

I have a lot of hope for the future. I am now laying the groundwork to one day export Nepal’s specialty coffee to the international market, meeting global standards of quality. Programs like the Returnee Innovators for Nepal (RIN) help in equipping you with the skills to better pitch your business and give exposure and networks. Even now, I rely on my trainer in Korea for guidance or to access spare parts that are not available in Nepal.

I have come a long way from the day I cluelessly chose ‘American-O’ coffee because it was the easiest drink to pronounce in the menu. I never thought I would be making a living from coffee back home in Nepal one day.