Laxmi-Sunrise Utsav

Laxmi Sunrise Bank launched the ‘Laxmi Sunrise Utsav’ campaign during Tihar and Chhath to celebrate daughters as the embodiment of the goddess Laxmi, aiming to challenge traditional gender bias in Nepali society. The bank will be creating three videos where daughters are celebrated as Laxmi and is also inviting stories honoring the female family members as the goddess. The campaign includes cash prizes of Rs50,000, Rs30,000, and Rs15,000 for the top three submissions tagged with #Laxmisunriseutsav.

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