<figure><img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/2022111412118/637221fd9c7e80680e0c02e4jpeg.jpg" alt="" width="1920" height="1280"/><figcaption>Illustration: GERD ALTMANN/PIXABAY</figcaption></figure>The advent of social media and its reach has meant that anyone can become an influencer today. The chances of succeeding in the creative field are better than ever before. Brands are investing billions of dollars in online content creators to advertise their products that would have previously been used on models and celebrities.But how does one become an influencer, and what does it really mean? It is not simply posting content on your social media frequently as youths are prone to these days. An influencer has a job to keep posting content online regularly to keep the audience engaged and monetise it.It sounds pretty easy. However, the success rate for an influencer depends on their followers and the engagement of the audience including likes, comments and purchases using the links.A report published in the <a href="https://morningconsult.com/influencer-report-engaging-gen-z-and-millennials/">Morning Consult</a> showed that three-quarters of American Gen Z and Millennial trust influencers when choosing brands and products. They don’t just trust the influencers more than celebrities, 54% would want to become one if they had the opportunity.On Instagram, someone with less than 50,000 followers is considered a micro-influencer, but if one has around 250,000 followers, they could make nearly $3,800 per post.It is impossible to talk about influencers and not mention Kylie Jenner. In 2019, Jenner was Instagram’s highest-paid influencer earning over a million dollars a post. She has her fair share of haters but Jenner has been so successful as an influencer because she continuously generates aspirational content while maintaining her authenticity. The family name doesn’t hurt either.Jenner’s posts mainly revolve around being a mother, her family and her love for makeup. Brands want to work with her because her use of social media to connect with her fans making them feel heard has turned her into an influencer you can trust. Love her or hate her, she has influencing figured out.But as appealing as it seems to generate an income and become famous by posting content on social media, very few succeed. So what happens to the faceless influencers who fail?Not becoming a successful influencer can negatively affect one’s self-esteem because they put a lot of time and effort into the process. If they cannot reach the status, they question their self-worth. They start estimating their value based on followers and sponsors.“When someone’s self-esteem is so wrapped up in their social media presence, it can be hard for them to see their value outside of that,” says Sindee Gozansky, therapist and founder of “A Simple Therapy” in Maine, USA.Young women start to believe they are not good enough, and failure in the social market is perceived as a rejection at a personal level. “This can also be harmful to a young woman’s mental health, reinforcing the idea that external validation is necessary for self-worth. Lack of influencer status affects self-esteem by causing feelings of inadequacy and low self-confidence,” adds Gozansky.This vicious cycle can lead to depression and anxiety and may also lead to other emotional disorders related to eating, body image and obsessive thoughts.Anisha Joshi, a dermatologist at Healthy Choice Clinic, often consults patients deeply affected by social media. She has had to tell most of her young patients that it is not possible to look exactly like a celebrity or an influencer.“Most patients have unrealistic expectations, and we have to counsel them about the treatments and procedure options regarding the time it takes and the outcome,” she adds.“Most patients I have counselled are not happy with their looks, they want to have perfectly symmetrical faces without any pores or pigmentation, they want fairer skin. And they are ready to go under the knife to achieve that.”The problem with spending too much time on social media platforms hoping to become the next Kylie Jenner is also that rather than thinking about college or career goals, young people get too busy promoting their lifestyle brand, building their audience, and checking their insights to spend time on anything else. And then, if they don’t make it, they can feel lost and without purpose.Social media is a dangerous platform for comparison and self-doubt, and not succeeding as an influencer can affect young women’s self-worth and other aspects of their lives.While some young women do succeed in the field, the danger is how it affects the lives of those who do not. Before putting all your eggs in one basket, it is essential to realise that there is a possibility of failure, and not lose sight of one’s authentic self.Social media analytics is not everything. It is essential not to let social media consume your life and to have a strong identity outside in the real world. Many women have gone on to achieve great things because they didn’t allow their self-esteem to be defined by more online analytics.Adds Gozansky: “Being an influencer is so seductive to young women because of the perceived social value, acceptance and importance it promised. And, what is seductive is not always in our best interest.”Anjana Rajbhandary writes this fortnightly Nepali Times column Life Time about mental health, physical health and socio-cultural issues.

Anjana Rajbhandary

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So you want to become an influencer?

<img width="640" height="360" src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221108101132/636a22dd9c7e80680e0417b0jpeg.jpg" alt=""/>Four years ago, Lemi Tamang was just another fine arts student in Kathmandu when she started posting her makeup photos and videos on Instagram, just for fun.Her fresh, dewy looks got more attention than she had ever expected. Before she knew it, she had become a professional makeup artist with studios in Kathmandu and Mumbai. “I decided to change my passion into my career,” says Tamang who now has 277,000 followers on Instagram. Tamang has worked with her dream brand Faces, teaches makeup in Nepal, and travels all over the globe on work assignments, and credits her success to social media. “No question about it, my work got noticed and I got assignments because of social media and it is my work portfolio,” she says.A new brand of celebrities called ‘influencers’ now propel themselves to fame through social media, and the phenomenon is also turning the traditional advertising industry on its head. And the trend has arrived in Nepal.Consumers no longer need television or newspapers to listen to songs, watch videos, laugh at comedy, learn fashion, makeup, or cooking tips, or even get the news. They are fed what they like online through algorithms or friends, and have no need to go beyond this circle of aquaintances or interests. All this has created a new brand of celebrities whom people trust and follow. These influencers typically get people to click on their content because of their talent, and they no longer need to be profiled in mainstream tv and the press to become famous.Read also:<a style="background-color: #ffffff; font-size: 15px; letter-spacing: 0.01em;" href="https://www.nepalitimes.com/banner/how-nepals-media-landscape-is-being-transformed/" target="_blank" rel="noopener">Nepal's changing social media landscape</a>, Sharecast Initiative, <a style="background-color: #ffffff; font-size: 15px; letter-spacing: 0.01em;" href="https://archive.nepalitimes.com/regular-columns/Between-the-lines/social-media-movements-nepal,574" target="_blank" rel="noopener">Hashtag revolution</a>, Tsering Dolker Social media musical sensations like <a href="https://www.nepalitimes.com/here-now/bipul-chettri-back-in-kathmandu/" target="_blank" rel="noopener">Bipul Chhetri</a>, <a href="https://www.nepalitimes.com/banner/a-sky-full-of-images/" target="_blank" rel="noopener">Bartika Eam Rai</a>, Sushant KC, Sajjan Raj Vaidya, Neetesh Jung Kunwar, Swoopna Suman have all burst in Nepal’s cyberspace like supernovae. Comedians like Rupshi Basnet and Binayak Kuinkel, and dancers like Cartoonz Crew have gone on to great fame. Nepal has several world-famous makeup artists like Promise Tamang, also known as the ‘human chameleon’.Reshma Ghimire, who goes by the moniker tigerreshma on social media, used to enjoy the app Tiktok, where you can act and lip-sync to all kinds of background music, from songs to Bollywood dialogues. Her antics got her 98,000 followers, and offers for music videos (she accepted 2).“I love appearing on screen, and am considering movies as well. But I hope I can still continue my nursing profession,” she says. Khusbu Gauchan started a fashion blog eight years ago as a hobby, but then was flooded with offers of collaboration from international brands. She started receiving packages of clothes and was asked to model them in her blog. “And I got to keep the clothes, I didn’t have to shop after that,” Gauchan says, laughing.If you admire Sisan Baniya’s leather jacket or want to grab a bottle of Pepsi like Reshma Ghimire, it may not be pure accident. Companies approach influencers who have 30,000+ followers with placement offers. Elena Don, known for her funny vines, recently endorsed Somersby, Livon and Tuborg in her social media feed.“It is good pocket money, and I might turn audio-visual production into a profession,” says the liberal arts and science student. Read also: <a href="https://www.nepalitimes.com/from-the-nepali-press/social-media-and-democracy/" target="_blank" rel="noopener">Social media and democracy</a>, Sahina Shrestha <a style="background-color: #ffffff; font-size: 15px; letter-spacing: 0.01em;" href="http://archive.nepalitimes.com/news.php?id=18837#.XEBRP1UzbIU" target="_blank" rel="noopener">Social media as political player</a>, Ashutosh Tiwari But influencers agree that success is not easy, and it is hard to convince parents that there is a future in it. Aneel Neupane decided to plunge full time into photography after he dropped out of accounting school. “My parents were aghast that I was leaving a dependable career and putting all my eggs in an  unreliable basket,” recalls Neupane, who now has a film production company. One of the earliest Nepali social media celebrities was Lex Limbu, who attained fame through his news blog site. He says there are pros and cons: “Ten years ago, there were fewer Nepalis who made vlogs or YouTube skits and when they did, people would often wonder why. Today, a majority feel that their stories, voice and views deserve a space online and everyone has the ability to generate an instant mass following. It has really helped some but also shown how difficult it can be to stand out among many.”Influencers agree that while starting out is easy, standing out is the difficult part, and consistency is key. “There may be so many others out there who are better than me, but they are not as famous,” admits Sisan Baniya, one of the most popular Nepali vloggers. “The key is to work hard and keep producing quality content."All over the world the relationship between traditional and social media is being remolded every day, and Nepal is no different.  But the death of the mainstream media may be greatly exaggerated.“At some point, social and mainstream media complement each other,” says Information Technology expert Aakar Anil. “For many virtual celebrities, social media is a stepping stone into mainstream media. And mainstream media increasingly uses social media for everything from scouting for talent to promoting products. In future the two will likely go hand in hand.”Read also: <a style="background-color: #ffffff; font-size: 15px; letter-spacing: 0.01em;" href="https://www.nepalitimes.com/editorial/face-to-face-with-facebook/" target="_blank" rel="noopener">Face to face with facebook</a>, Nepali Times <a style="background-color: #ffffff; font-size: 15px; letter-spacing: 0.01em;" href="http://archive.nepalitimes.com/article/nation/Online-violence-against-women,2915" target="_blank" rel="noopener">Online violence against women</a>, Sahina Shrestha   <h2>Social Media celebrities</h2> “There used to be a time when I used to reply to every negative comment trying to make people understand, but now I don’t care.” <img width="208" height="195" src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221108101132/636a22e09c7e80680e0417b1jpeg.jpg" alt=""> Khusbu Gauchan Fashion Blogger  <a style="background-color: #ffffff; letter-spacing: 0.01em;" href="http://stylescrap-khusbu.blogspot.com" target="_blank" rel="noopener">stylescrap-khusbu.blogspot.com</a> 20k views per monthClaim to fame: Modeling clothes on blogTeam: Makeup artist and PhotographerFame led to: A new package of clothes waiting at home almost every dayOther careers: Restaurant, airbnb, hospitality <img width="560" height="560" src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221108101132/636a22e19c7e80680e0417b2jpeg.jpg" alt=""> “You cannot always be creative, so all your posts are not the same quality. But if you lose quality, people lose interest.” <img width="178" height="169" src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221108101132/636a22e39c7e80680e0417b3jpeg.jpg" alt=""> Aneel Neupane Photo Manipulator <img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221108101132/636a22e49c7e80680e0417b4jpeg.jpg" alt="" width="1000" height="667"><a href="https://www.facebook.com/aneelneupaneofficial/" target="_blank" rel="noopener">aneel.neupane</a> 10k on FacebookClaim to fame: Quirky photo manipulations showing miniature people in dream locationsTeam: Started alone, now has teamFame led to: Career in audiovisual productionOther careers: CA dropout “Your social media portfolio is like your shop window, you have to present the best of your work, well photographed and edited.” <img width="414" height="437" src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221108101132/636a22e69c7e80680e0417b5jpeg.jpg" alt=""> Lemi Tamang Makeup Artist <a style="background-color: #ffffff; font-size: 15px; letter-spacing: 0.01em;" href="https://www.instagram.com/___lemii___/" target="_blank" rel="noopener">__lemii__</a> 277k on InstagramClaim to fame: Fresh, dewy makeup videos and tutorialsTeam: One woman army, plans to hire video professionals Fame led to: Makeup for the entire website of Faces, and work with GQ Other careers: Former fine arts student  <img width="640" height="537" src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221108101132/636a22e89c7e80680e0417b6jpeg.jpg" alt=""> “So many of our youth abroad are frustrated. They talk to me and I tell them it’s possible to make it in Nepal.” <img width="482" height="418" src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221108101132/636a22eb9c7e80680e0417b7jpeg.jpg" alt=""> Sisan Baniya Vlogger <img width="640" height="560" src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221108101132/636a22ec9c7e80680e0417b8jpeg.jpg" alt=""><a style="background-color: #ffffff; font-size: 15px; letter-spacing: 0.01em;" href="https://www.youtube.com/channel/UCpzxtwBLa0BoJ2aKua5CIXg" target="_blank" rel="noopener">Paradygm TV</a> 175k on YouTubeClaim to Fame: funny videos on paradygm tv, and personal vines and travel vlogsTeam: up to half a dozen editorsFame led to: more fame and promotion of audio-visual production houseOther careers: Restaurant, garments, production house “Sometimes you just want to have a normal day, you don’t want to do anything. But you feel like you owe it to your supporters, so you make content anyway.” <img width="328" height="373" src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221108101132/636a22ef9c7e80680e0417b9jpeg.jpg" alt=""> Elena Vine Maker <a style="background-color: #ffffff; font-size: 15px; letter-spacing: 0.01em;" href="https://www.instagram.com/elenadon_/" target="_blank" rel="noopener">elenadon_</a> 52k on InstagramClaim to fame: Funny and relatable vinesTeam: One woman armyFame led to: Endorsement and music video offers Other careers: Hoping to learn script writing and move to YouTube <img width="640" height="601" src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221108101132/636a22f09c7e80680e0417bajpeg.jpg" alt=""> “It’s a very strange world because no one tells you what to do if you become famous. You just have to figure out by yourself.” <img width="258" height="258" src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221108101132/636a22f39c7e80680e0417bbjpeg.jpg" alt=""> Reshma Ghimire Tiktok Video Maker <img width="640" height="750" src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221108101132/636a22f49c7e80680e0417bcjpeg.jpg" alt=""> <a style="background-color: #ffffff; font-size: 15px; letter-spacing: 0.01em;" href="https://www.instagram.com/tigereshmaghimire/" target="_blank" rel="noopener">TigerReshma</a> 98k on InstagramClaim to fame: Dramatic expressions and on-point lip sync to TiktokTeam: Selfie phoneFame led to: Two music videos, film offers, model coordination stintsOther careers: Currently studying for nursing degree  “Sometimes I worry when I see people whose only goals are to be well known, who do everything just to amass attention.” <img width="336" height="349" src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221108101132/636a22f69c7e80680e0417bdjpeg.jpg" alt=""> Lex limbu Blogger <a style="background-color: #ffffff; font-size: 15px; letter-spacing: 0.01em;" href="http://lexlimbu.com" target="_blank" rel="noopener">lexlimbu.com </a> 113k on FacebookClaim to fame: most reliable and fast source for news about Nepali celebrities Team: One man armyFame led to: credibility as news source, collaboration offersOther careers: working for Red Cross<img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221108101132/636a22f89c7e80680e0417bejpeg.jpg" alt="" width="963" height="800">

The new reality of Nepal’s virtual celebrities

The Kangchenjunga Trek in far-eastern Nepal is a remote and less-crowded adventure that offers raw wilderness, diverse cultures, and breathtaking terrain below the world’s third highest mountain. Kangchenjunga (8,586m) grabbed the world’s attention before Mt Everest ever did because its imposing rampart dominated the northern horizon from Darjeeling, the summer refuge for the British in India. The Kangchenjunga massif is more a mountain range rather than a peak, its high ridge stretching 25km from Nepal to Sikkim.  <figure><img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20251211111236_1f51f10becbb6bd01248f5845c6055479201365b1357fbbc6479b6724ea2185c.jpg" data-media-id="editor_0" data-image-id="20251211111236_1f51f10becbb6bd01248f5845c6055479201365b1357fbbc6479b6724ea2185c" data-rendition-name="original" width="938" height="726" loading="lazy" alt="Kangchenjunga trail map"></figure>  Sikkim considers the mountain sacred, and has banned mountaineering expeditions. But the various prominences of Kangchenjunga are increasingly popular for climbers via the north face in Nepal. For non-mountaineers, even the Kangchenjunga trek can be arduous, especially in winter. It is one of the last pure wilderness areas in Nepal, traversing sparsely populated valleys that are rich in biodiversity because of the high annual rainfall. Even when Nepal was a forbidden land, among the first foreign visitors was British botanist J D Hooker who explored the Nepal side of Kangchenjunga in 1850 to collect plant samples. The peak was first climbed in 1955, two years after the first ascent of Mt Everest.  <figure><img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20251215071228_7dd4ddc943554012654df0a2f5065ed364b8349c31888ac8cbe175b4540d1dfd.jpg" data-media-id="editor_1" data-image-id="20251215071228_7dd4ddc943554012654df0a2f5065ed364b8349c31888ac8cbe175b4540d1dfd" data-rendition-name="original" width="1280" height="597" loading="lazy" alt="Kangchenjunga in winter NT"></figure>   <figure><img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/2025121509128_a857e5e9cfc7fea2f5f0b060b8f6e9f6582abc1ac1fd1a60abad90a9d55adbff.jpg" data-media-id="editor_2" data-image-id="2025121509128_a857e5e9cfc7fea2f5f0b060b8f6e9f6582abc1ac1fd1a60abad90a9d55adbff" data-rendition-name="original" width="720" height="1280" loading="lazy" alt="Kangchenjunga in winter NT"></figure>  The establishment of Kangchenjunga Conservation Area in September 2006 was accompanied by tragedy when 24 people, including Nepal’s nature preservation pioneers were killed in a helicopter crash. The Conservation Area is now the only one managed completely by the local indigenous people. It has 70 varieties of orchids, 30 rhododendron types, and 15 out of 28 endemic plants of Nepal. Kangchenjunga still gets very few of the 200,000 foreign trekkers who visit Nepal every year, but improved road access in recent years is making it more popular. Trekkers have a choice of exploring the North Base Camp (Pangpema) or the South Base Camp (Yalung Glacier), or combine both for the full Kangchenjunga Circuit (map). This trek is considered strenuous, with long walking days, high altitude, and tea house accommodation that is much more basic than the Everest or Annapurna regions. Trekkers have to be fit and with prior hiking experience. Most teams take tents and camp, and carry most of their food.  <figure><img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/2025121509128_895ccc1d918f88c255dbeccea19c990bcaa792f384750559cb7257b99f177be7.jpg" data-media-id="editor_3" data-image-id="2025121509128_895ccc1d918f88c255dbeccea19c990bcaa792f384750559cb7257b99f177be7" data-rendition-name="original" width="1280" height="597" loading="lazy" alt="Kangchenjunga in winter NT"></figure>  FULL CIRCUIT Because the region is restricted, trekkers must obtain a permit and be accompanied by a licensed guide. A full circuit can take three weeks, while doing only the North or South Base Camps will take two weeks, including flying from Kathmandu to Bhadrapur and jeep to Taplejung or a rough trail to Hellok. The lower forested stretches are teeming with wildlife, and this is red panda and snow leopard country. The streams and ponds have amphibians and reptiles, some of which have not yet even been classified. The route also passes the homelands of the Limbu, Rai and Tibetan communities with the local culture and architecture more intact than in most other mountain areas of Nepal.  <figure><img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/2025121509128_90c129a639376621ece0aa067a601573f8b06d934c089a0fa929a7ce9c12018b.jpg" data-media-id="editor_4" data-image-id="2025121509128_90c129a639376621ece0aa067a601573f8b06d934c089a0fa929a7ce9c12018b" data-rendition-name="original" width="1280" height="597" loading="lazy" alt="Kangchenjunga in winter NT"></figure>   <figure><img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/2025121509128_f51e595e5a18d573365cc611dbf1a49cfb19b2b8ee40164ed500179e2a2b04f8.jpg" data-media-id="editor_5" data-image-id="2025121509128_f51e595e5a18d573365cc611dbf1a49cfb19b2b8ee40164ed500179e2a2b04f8" data-rendition-name="original" width="720" height="1280" loading="lazy" alt="Kangchenjunga in winter NT"></figure>  The best seasons to trek are spring (March–May) and autumn (September–November). There are fewer trekkers and climbers in winter, and many of the birds and wildlife have migrated down to warmer climes. Despite its beauty, trekkers should be prepared for challenges like long distances between villages, unpredictable weather, and limited emergency rescue options due to the remoteness of the area — all even more challenging in winter. Norbu Lama is an international hiking guide with www.dolpocaravantreks.com and just returned after leading a trek to Kangchenjunga Base Camps.

Kangchenjunga in winter

Nepal’s month-long cricket carnival ended on a sunny Saturday in Kathmandu with a final game in which the Lumbini Lions dominated the Sudurpaschim Royals with both bat and ball.&nbsp; The Royals were bowled out for an embarrassing 85, thanks to Namibian Ruben Trumplemann’s three wickets for three runs, and captain Rohit Paudel’s hat-trick in the eleventh over. Only opener Ishan Pandey’s 33 run-innings was of any note.&nbsp;  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/2025121315120_ced9258f9503a03fe53760d5ff420136ea9cfbaf3001512399ec5cafeef25364.jpg" data-media-id="editor_0" data-image-id="2025121315120_ced9258f9503a03fe53760d5ff420136ea9cfbaf3001512399ec5cafeef25364" data-rendition-name="original" width="1366" height="909" loading="lazy" alt="NPL 2"> </figure>   <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20251213141232_0b712b438a97b49747029e4b3884b0eeba8ec0ff0bfbc5fd3d61cbb2002a16c2.jpg" data-media-id="editor_1" data-image-id="20251213141232_0b712b438a97b49747029e4b3884b0eeba8ec0ff0bfbc5fd3d61cbb2002a16c2" data-rendition-name="original" width="1345" height="1000" loading="lazy" alt="NPL 2"> </figure>  The Lions came out with virtually no pressure on them, and Dinesh Adhikari’s 42 off 13 including 27 off the first over bowled by Dipendra Singh Airee won the match. Rohit Paudel came in to finish the match calmly, with 11 overs to spare, scoring two stylish fours and a six before holing out with the Lions on 83.&nbsp; The Lions took comically long to get the final two runs to win the game, losing one more wicket. But it was merely a matter of time, and a single ended the Royal’s misery.&nbsp; As dusk fell, the big fluffy lion mascot was on the field dapping up the Lions as red fireworks went off and Lumbini fans leaped from their seats in the packed stands.&nbsp;  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20251213141232_ba4c4fde1865c583cf324d253563a0fc96002c31e8381ee85850f71c67515ea9.jpg" data-media-id="editor_2" data-image-id="20251213141232_ba4c4fde1865c583cf324d253563a0fc96002c31e8381ee85850f71c67515ea9" data-rendition-name="original" width="2048" height="1365" loading="lazy" alt="NPL 2"> </figure>  This capped off an incredible run from the Lions who had finished dead last in NPL Season 1, and had only one win and three losses after four games. They won the remaining three, finishing fourth, barely qualifying.&nbsp; This meant that they had to play an eliminator last week against the Kathmandu Gorkhas and then a qualifier against the popular Biratnagar Kings, whose squad included Sandeep Lamichhane, Faf du Plessis, and Martin Guptill. They won both in style. For the Royals, however, this was the second disappointing final in a row after being the best team in the group stage in both seasons of the NPL. National team batsman Binod Bhandari had had an excellent tournament for the Royals, but was in tears at having come this far again and fallen short.&nbsp;  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20251213141228_a90fd0afaeec366416efe314464d6b1152bd9cca011346b77914c2037b6b156e.jpg" data-media-id="editor_3" data-image-id="20251213141228_a90fd0afaeec366416efe314464d6b1152bd9cca011346b77914c2037b6b156e" data-rendition-name="original" width="2048" height="1366" loading="lazy" alt="NPL 2"> </figure>  Despite the final being disappointingly less action-packed for the neutral viewer, the final marked the second successful execution of the NPL. The addition of seats and floodlights at the TU Cricket Stadium overlooking Kathmandu made evening games possible and improved the experience for fans.&nbsp; The floodlights also made for some gorgeous photography as the sun set behind Chandragiri, illuminating the Himalaya to the north in gradually fading shades of orange.  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20251205041256_280bea0db1d097c88d478f5ba7197b5e2faa05623ebf9c0438af46d85bdb891e.jpg" data-media-id="editor_4" data-image-id="20251205041256_280bea0db1d097c88d478f5ba7197b5e2faa05623ebf9c0438af46d85bdb891e" data-rendition-name="original" width="1366" height="911" loading="lazy" alt="Cricket carnival NT"> <figcaption>Photo: SUMAN NEPALI</figcaption> </figure>  Adam Rossington’s 323 runs, including a century, and Sandeep Lamichhane’s 17 wickets were the standout individual performances across the tournament in the past month.&nbsp; The tournament brought out characters much loved by the vociferous crowd, including ‘Taklu’ Irish commentator Andrew Leonard who worked in a Dhaka Topi, British presenter Jess Crowe who donned a Sari for the final, and Chitwan Rhinos’ charismatic mascot Mr Gaida who entertained the crowd with enthusiastic nonstop dancing.&nbsp; The tournament was such a draw that the university grounds looked like a carnival with food and merchandise stalls. The capacity 10,000 stadium drew such a crowd that Kathmandu streets were relatively quiet on Saturday with people also watching the game live on tv at home.&nbsp; Kathmandu’s residents were genuinely delighted at being able to talk about <a href="https://nepalitimes.com/here-now/cricket-carnival">a Nepali cricket tournament</a>, and not about the Indian or English Premier Leagues. And while everyone appreciated the cricket no matter who was playing, fans showed up for their provinces in loud numbers.&nbsp;  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20251205041256_e96211da042ec3043940f2feca4cd59dd00351af41a4ca029169871f69f51957.jpg" data-media-id="editor_6" data-image-id="20251205041256_e96211da042ec3043940f2feca4cd59dd00351af41a4ca029169871f69f51957" data-rendition-name="original" width="1366" height="911" loading="lazy" alt="Cricket carnival NT"> <figcaption>Photo: SUMAN NEPALI</figcaption> </figure>  The organisers having proven themselves, future NPLs may need more stadiums in other provinces, even better overseas players.&nbsp; Sambhav Sirohiya of the Kathmandu Media Group ambitiously tweeted that he believes that the league could already become the second most valuable franchise cricket league NEXT SEASON, especially if the government would loosen up its regulations of advertising, especially that of alcohol. Nepali cricketers and fans are now better prepared for the T20 World Cup in India and Sri Lanka in February, with the experience of playing in the NPL and with the access to world-class cricket talent and seeing how they go about excelling at the sport.&nbsp;

Lumbini gets the lion’s share

Ancient heritage meets dern distillery craft as the US-based The Nepali Spirit Company this month makes its global debut with Kathmandu Ayla. Inspired by Nepal’s ancient rice whiskey tradition, the product is the first of four handcrafted spirits that brings Kathmandu Valley’s 1,000-year-old ayla tradition to the world stage. “The first four products combine history, culture, and tradition and it has taken eight years to get to this launch point,” says CEO of The Nepal Spirit Company Kashish Das Shrestha, who is also publishing a book on the history of alcohol in Nepali culture. The other three ayla products are Masala Whiskey aged in Brazilian Amburana casks and spiced with black cardamom from Nepal, Annapurna Ayla, and Haku Chaku Himalayan Espresso Liqueur made with organic Nepali coffee, and chaku (dark molasses).  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20251216141244_ab74945dc60ce5ff83fe7a88596fc032c18705e7cda9dc62df21694d3ad83b85.jpg" data-media-id="editor_0" data-image-id="20251216141244_ab74945dc60ce5ff83fe7a88596fc032c18705e7cda9dc62df21694d3ad83b85" data-rendition-name="original" width="1500" height="1000" loading="lazy" alt="The American Ayla NT"> </figure>  “I started visiting international whiskey auctions six years ago and after reading about distilling, my passion for spirits grew, and I felt the urge to tell the story of Nepal’s heritage spirits to the world,” explains Shrestha. Once poured in Nepal’s royal courts, ayla is a clear rice whiskey that is a millennia-old living heritage of Kathmandu used in rituals from birth to death and traditional life milestones of its inhabitants. Ayla is distilled to capture the classic aromas and flavors, with a soft sweet after taste. It can be enjoyed neat, sipped through meals, or enjoyed as shots. With more than 15% of Nepal’s population living and working abroad, there is a cultural demand for ayla in the diaspora from Asan to Amstredam to Australia.  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20251216121236_0db0ec396832736fef60b636d7012a917be65471408c81383a40613f928f9e78.jpg" data-media-id="editor_1" data-image-id="20251216121236_0db0ec396832736fef60b636d7012a917be65471408c81383a40613f928f9e78" data-rendition-name="original" width="1000" height="1270" loading="lazy" alt="The American Ayla NT"> </figure>   <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20251216141236_a84ede74c67a61e75af2f0cc1c985b4d04ff2292c6bd0bd0b841f4d2c7b593aa.jpg" data-media-id="editor_2" data-image-id="20251216141236_a84ede74c67a61e75af2f0cc1c985b4d04ff2292c6bd0bd0b841f4d2c7b593aa" data-rendition-name="original" width="1778" height="1000" loading="lazy" alt="The American Ayla NT"> </figure>  &nbsp;“We also believe ayla is a wonderful way to tell Nepal’s story to the world,” says Lilu KC Shrestha, Chief Operating Officer of the company. “We intend to use our platform to promote Nepal in any way we can, and also find ways to give back to the country. It was high time a world-class Nepali spirits brand entered the global market, and we are proud to take the lead.” Aside from the ayla itself, the bottle and packaging was conceived by New York-based designer Sahara Shrestha to reflect a complete Nepaliness. “Each bottle and box is a love letter to Nepal, and every detail is an expression of respect and appreciation of Nepali heritage and our desire to share it with the world,” says Kashish Das Shrestha. “And ayla itself is a sacred part of our culture, so we wanted to make sure the bottle reflects this reverence.”  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20251216141244_d2746204c64802ff81453d7a8749f516bf3c62538fe3c98400a9b3978c03b273.jpg" data-media-id="editor_3" data-image-id="20251216141244_d2746204c64802ff81453d7a8749f516bf3c62538fe3c98400a9b3978c03b273" data-rendition-name="original" width="1920" height="1475" loading="lazy" alt="The American Ayla NT"> <figcaption>Aylarita</figcaption> </figure>  The bottom of each bottle has an embossed Mandala representing the universe and its interconnectedness. A glass molding of Himalayan peaks Chomolungma and Nuptse signifies the earth and heaven. The bottle cap is a black and gold rendering of the metal plates that hang from Kathmandu’s temples. The logo of The Nepali Spirit Company is also inspired by the unti, a traditional vessel used to pour ayla. While its top is typically adorned with a peacock, the company’s design replaces it with rice stalks. This motif is also on the label of Annapurna Whiskey named in honour of both the mountain and the goddess, the giver of grain. For a new take, ayla can be paired with a lime wedge lathered in honey, cumin, and salt, or on the glass rim. It can also be mixed into cocktails to make Aylarita, Aylatini, or Aylapolitan. <a href="http://www.thenepalispirit.com/" target="_blank">www.thenepalispirit.com</a>, @TheNepaliSpirit

The American Ayla

People like myself were too young during the decade of the Maoist War to remember its horrors. We often wonder what life was truly like back then. Perhaps the closest we have come to experiencing a national crisis of that scale – with the protests, violence, curfews, and political maneuvering – was the GenZ movement in September. How did people cope? What did they fear? What was it like in the cities and &nbsp;villages? How was it that the king still held so much power? What motivated the guerrillas? And, how did &nbsp;ordinary people adjust and endure the war? My curiosity about the war that ended 20 years ago &nbsp;was met with a rollercoaster of emotions with Monica Rana’s debut novel, The Paths We Choose. The novel is not a retelling of events from the vantage of leaders, rebels. It is not about the violence, but a carefully curated perspective of ordinary people caught up in it. It is a glimpse into how the war altered or defined their paths. This is the 'People’s War' from the people’s own perspective. Readers are immediately invested into the lives of two central characters, the sister duo, Sumnima and Rita. The elder radiating from the beginning with her brave and cunning aura, and the latter, more timid and obedient, much of her time absorbed in awe of her sister. The writer’s language flows as effortlessly as the sisters’ strides up the hills to steal mangoes from Dhire Dai’s trees, only to race back down to Rato Mato, carrying us through their journey into adolescence. Amidst the rolling hills, mango trees, life is filled with laughter, adventures, and everyday banter, scenes so serene that they carry an unsettling calm that hints at what lies ahead. Village life is not all painted in romantic hues. The stark reality of poverty, subsistence, and contrast with the comfort of city living are never far away. Amidst these reminders, there runs a humbling truth: happiness once rested on small things, not on the material excess that define urban life. As the pages turn, the title begins to resonate: two sisters, once bound by the same bloodline, shared dreams, and the same roof, are caught in the crosshairs of war and forced onto separate paths. One by choice, and the other by necessity. The story unfolds with the seasons: the relentless monsoon rains, the scorching heat of summer, and a liberating winter that carries bittersweet truths. The year is 2001, as the insurgency intensifies. Against this backdrop, the cousins’ lives diverge. Sumnima is drawn into the rebels’ ranks to 'fight for equality and freedom', while Rita is uprooted, carried across distances, and placed in Seto Bangala as a helping hand among the higher-ups, in her family’s desperate attempt to secure her a better life after their village is reduced to a 'ghost city' by violent attacks. There are betrayals and beginnings, high palaces and humble hills, royals and rurals, identity and ideology, loss and lament, distance and discovery. Through upheavals, tears, and struggles, one thing remains constant: both sisters wonder about the other. They care. They long to reconnect. They hold fast to the dream they once shared to open a guesthouse in their village someday. A dream to simply live with no fear. To be free. To be happy. And, to be together. The writing illuminates vital themes: innocent people caught up in strife, the vast chasm of class from royals dining on silver plates to villagers back home hiding their last grain to save it from looters. And discrimination so stark it was as if people carried labels on their foreheads, marked by caste, skin colour, and gender. The sisters eventually reunite, but their journey is not an easy one, and what lies ahead is far from the future either of them once imagined. One might romanticise it as fate, or might recoil at the harsh reality Monica Rana lays bare: it is often the innocent who bear the heaviest burdens of war. Civilians are trapped between warring sides, enduring hunger, displacement, and violence through no fault of their own. Wars continue to rage across the world. Though the novel does not particularly focus on exposing the horrifying depths of war crimes, it remains a timeless reminder of what the Palestinian poet Mahmoud Darwish once said: “The war will end, and leaders will shake hands. The old woman will keep waiting for her martyred son. And those children will keep waiting for their hero father. I don’t know who sold our homeland, but I saw who paid the price.” &nbsp;  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20251213031240_2f7c62e392a430082c1627719e014f82b857118e226299e1590d74503387ae93.jpg" data-media-id="editor_0" data-image-id="20251213031240_2f7c62e392a430082c1627719e014f82b857118e226299e1590d74503387ae93" data-rendition-name="original" width="1136" height="702" loading="lazy" alt="The paths we choose book review"> </figure>

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