Daraz to reinvent itself
E-commerce giant Daraz is rebranding itself this year to target consumer markets and maintain its market leadership. Formed in 2012 in Pakistan, Daraz is the 18th biggest online shopping platform based on its monthly users and has close to $1 billion in sales per year. The company last rebranded itself in 2018. In the 10 years since it was first set up in 2012, online shopping has become more widespread and essential, in particular, accelerated by the global Covid-19 pandemic. Daraz has similarly expanded to include over 50 million products in its platform with a service network for faster delivery, and secure and convenient payment services. Prioritising its customers and sellers, just recently Daraz introduced Daraz Live, a live-streaming feature merging offline shopping experiences online by engaging customers with sellers directly to interact and access their products. This year Daraz will be creating a more unified brand structure that further connects its buyers and sellers. It also seeks to make online shopping a more personalised experience where customer service and product quality will be a focus. Ultimately, Daraz aims to make e-commerce an integral part of everyday life.