Varun Beverages Nepal has launched Pepsi Blue to the Nepali public. A fusion of berries with a splash of cola in a vibrant shade of blue, the launch coincided with Cricket World Cup 2003. The product will be available in 200ml and 300ml bottles, and is priced at Rs 9 and Rs 12 each.
Pepsi turns blue
Business Briefs | From Issue #134 (February 28 - March 6, 2003)
