Samsonite, the company which claims to produce only the most "reliable, durable and stylish" luggage and accessories opened shop in Nepal last week. Samsonite Nepal, in association with Anirudh International, will distribute the products in Nepal, a market which the company says is dominated by low-priced unbranded products, with little choice for consumers. The company also promises that its products will be world class, supported by after sales service and "soft" on the pockets of consumers.