Sanae Takaichi’s electoral victory in February marks a historic turning point in Japanese politics. As Japan’s first female prime minister and the leader of a commanding parliamentary majority, she represents change in both symbolic and strategic terms. 
Conventional wisdom long held that younger Japanese voters leaned progressive, were sceptical of assertive security policies, and disengaged from ideological nationalism. Yet a segment of digitally active youth rallied behind a politician associated with constitutional revision, expanded defence capabilities, and a more unapologetic articulation of national identity. 
This shift cannot be reduced to a simple conservative swing. Rather, Takaichi’s rise reflects a deeper transformation in how democratic politics is constructed in the digital age: the growing power of imagery, digital mobilisation, and algorithm-driven branding in shaping political choice—particularly among younger voters.
Takaichi’s approval ratings among voters aged 18–29 approached 90% in some surveys, far surpassing those of her predecessors. Youth turnout also rose, suggesting that Japanese youth are not politically apathetic. 
On the contrary, they are paying attention—but the nature of that engagement has changed. Viral images, short video clips, hashtags, and aesthetic cues travelled faster and farther than policy briefings. For many younger voters, engagement began—and sometimes ended—with the visual and emotional appeal of the candidate. 
This pattern is not uniquely Japanese. However, the scale of its impact in this election suggests that political communication has entered a new phase in which digital imagery can shape electoral outcomes as much as—or more than—substantive debate.
A New Phase of Digital Politics in Japan
In the months leading up to the election, Takaichi’s image proliferated across social media platforms. Supporters circulated clips highlighting her confident demeanour and historic candidacy. 
A cultural trend sometimes described as ‘sanakatsu’ or ‘sanae-mania’ framed political support as a form of fandom participation. Hashtags multiplied. ‘Mic-drop’ moments went viral. Even personal accessories—her handbags and ballpoint pens—became symbolic conversation pieces.
Political enthusiasm has always contained emotional and symbolic elements. What is new is the speed and scale at which digital platforms amplify them. Algorithms reward content that provokes reaction—admiration, anger, excitement. A charismatic clip often outperforms a detailed explanation of fiscal reform. 
For younger voters raised in scroll-based media environments, political information increasingly arrives as curated snippets. Policy complexity competes with—and often loses to—aesthetic immediacy.
Post-election surveys and interviews suggested that many first-time voters struggled to articulate specific policy distinctions between parties. Instead, they cited impressions—strength, change, decisiveness, novelty—suggesting that digital engagement does not automatically translate into policy literacy. 
Political identity can form through repeated exposure to imagery and narrative rather than sustained examination of legislative proposals. When campaigns are optimised for shareability, they are incentivised to simplify. Nuance compresses poorly into short-form video.
The Politics of Strength in an Age of Uncertainty
Japan’s younger generation has grown up amid prolonged economic stagnation, regional insecurity, and global volatility. China’s rise, tensions over Taiwan, North Korean missile launches, and persistent wage stagnation form the backdrop of their political participation. For many, the future feels uncertain and structurally constrained.
In such an environment, Takaichi’s assertive rhetoric carried emotional resonance. Her emphasis on strengthening national defence, revisiting aspects of the postwar settlement, and making Japan “strong and rich” projected clarity rather than ambiguity. Where institutional politics can appear technocratic or slow, decisive messaging offered the voters psychological reassurance.
At the core of her appeal is a narrative of restoring a ‘strong’ Japan. Calls for constitutional revision and expanded defence capabilities are framed as steps toward recovering national self-confidence. For younger Japanese fatigued by protracted historical disputes and what some perceive as externally imposed guilt, language emphasising pride and sovereignty resonates more readily than complex historical debates. 
This may not signal a rejection of peace. Rather, it may reflect a generational reframing of peace itself—understood not solely as pacifism, but as deterrence, defence capability, and strategic autonomy. Messages stressing ‘sovereignty’, ‘strength’, and ‘normal country’ can circulate more effectively in shareable digital formats than nuanced and complex historical analysis.
A Global Pattern: Virtual Branding, a Democratic Crossroads
Japan’s experience mirrors a broader transformation in democratic politics: the rise of virtual branding as the central organising principle of electoral strategy. In earlier eras, campaigns revolved around party platforms and televised debates. 
Today, strategy increasingly begins with platform optimisation. Campaigns are designed not only to persuade, but to perform within algorithmic systems. The guiding question is no longer only “What policies do we stand for?” but “What content travels?”
The election of Donald Trump in the United States illustrated how virtual media strategy can reshape political competition. Memorable slogans and emotionally charged posts dominated attention cycles, often eclipsing policy detail. Scholars have described this as “attention economics in action”: the candidate who captures digital attention shapes political reality before formal debate even begins. 
More recently, figures such as Zohran Mamdani have demonstrated how youth-centered digital branding can mobilise support with remarkable speed. Campaigns became participatory; supporters did not merely consume messaging but actively distributed political identity.
Takaichi’s recent victory reflects the evolving mechanics of digital democracy. Her leadership will ultimately be judged not by imagery but by governance — by whether her policies deliver economic stability, regional security, and social cohesion. The broader question, however, transcends any single administration. It means political decisions have migrated into digital environments optimised for speed and visual communication. 
In an age where images travel faster than ideas, democratic choice risks being guided more by what is seen than by what is discussed. In such an environment, political campaigns will be forced to adapt, and produce content that performs well within these algorithmic constraints. 
Over time, this may reshape voter expectations and politics will begin to resemble influencer culture. Campaigns that fail to master digital branding risk will appear outdated. Those that succeed can mobilise youth at scale.
Democracy has always balanced emotion and reason. The challenge today is ensuring that emotion does not eclipse reason entirely. The future of informed citizenship may depend on restoring that balance. 
This does not suggest that previous eras were immune to personality politics. What has changed is the proportion. The digital environment magnifies symbolic cues and compresses policy discussion. If democracies wish to maintain robust deliberation, they must consciously rebalance image and substance. 
This requires civic education focused on media literacy, <a href="https://toda.org/policy-briefs-and-resources/policy-briefs/deliberative-technology-designing-ai-and-computational-democracy-for-peacebuilding.html">virtual platform incentives that elevate substantive debate</a> and political leadership willing to engage in depth, not just virality. And the responsibility is collective—voters, educators, media institutions, and candidates alike. The question facing democracies is whether this transformation can coexist with substantive deliberation or whether branding will increasingly overtake it.
Ria Shibata is a Senior Research Fellow at the New Zealand Centre for Global Studies, and the Toda Peace Institute in Japan. She also serves as a Visiting Scholar at the University of Auckland. 
This article was issued by the Toda Peace Institute and has been republished from <a href="https://toda.org/global-outlook/2026/imagery-algorithms-and-the-ballot-what-takaichis-victory-says-about-youth-politics-in-the-digital-age.html">the original</a> with permission.

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Imagery, Algorithms, and the Ballot

<img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221114121112/637222909c7e80680e0c0302jpeg.jpg" alt="" width="1500" height="1000"/>Lions in Africa have been known to use quicksand to trap prey. For example, it is when a wildebeest finds itself mired in mud that the lioness approaches for the kill.There is an uncanny parallel between the wildebeest and today’s youngsters who encounter Instagram or TikTok for the first time, unaware of what they are getting into. Watching a funny reel on Instagram, mindlessly scrolling through TikTok videos, or waiting for likes on a Facebook post – they all deliver instant gratification.The addiction rides stealthily on the algorithms, fueled by feel-good hormones whenever the user procrastinates on important homework to watch YouTube or take a break from an assignment to post a #bored selfie.Dopamine rushes through the brain whenever they get a new like or a mention, resulting in a rush that is as addictive as a drug.  Studies have shown that it is when users seek to be constantly rewarded with such short-lived emotional highs that it starts to affect their personality and real life social skills.The human mental circuitry gets accustomed to frequent flashes of joy, and users find it increasingly difficult to concentrate and invest time in things that actually matter, that take time and energy to accomplish. Gratification is then not deferred, but is needed immediately and frequently.In Nepal and elsewhere, disruptions brought out by the Covid-19 pandemic and the home isolation of lockdowns increased screen time. TikTok video uploads and downloads alone take up a quarter of Nepal’s entire internet bandwidth.Read also: <a href="https://www.nepalitimes.com/opinion/so-you-want-to-become-an-influencer/">So you want to become an influencer?</a>, Anjana RajbhandariEven as the virus wanes, social media users yearn to go viral. As young people get back to in-person classes and physical meetings, social media dependence now manifests in other spheres of life. Everyone wants fast results, top grades without putting in the work, a restaurant meal to share on IG, and to show friends how much fun I am having.Students spend most of their years waking hours swiping through reels, clocking likes, scrolling through stories. They are getting used to making fast judgements, only to realise that real life moves at a slower pace, and friendships are made face-to-face and not on Facebook.Of all the things that social media offers, the one thing it can never teach is patience and reflection. An adolescent then is deprived of real-life friendships, thinking and talking about career goals, going on a slow trek through the mountains – all this takes too much more effort than updating an Instagram feed or posting a TikTok clip.Deferred gratification is when we resist the temptation of short-term pleasures in the hopes of a lasting reward and it is so much harder because it requires patience.Just as the habitat of the wildebeest and the lion is the savannah, human habitat today is the cybersphere. Nearly 60% of the world’s population browses the net, and we spend an average of 2.5 hours a day networking on our phones. These numbers have shot up after Covid so that we are surrounded by posts, comments and notifications. We are lost without the device to access them.Social media algorithms ensnare users in the quicksand.Media literacy in schools would make today’s young be better informed about social networking sites, and how they cleverly reinforce preferences and reward choices. This could perhaps push them to understand the influence it has on their lives, and make a more rational use of this media resource.Read also: <a href="https://www.nepalitimes.com/banner/nepals-interface-with-information/">Nepal’s interface with information</a>, Kunda DixitSilicon Valley mines personal data for revenue, and the more time users spend on their sites, the more money they make. They call it ‘Improving user experience’ but that is just a euphemism for the algorithm that engulfs users in the quicksand.To be sure, there is much to be gained from sensible use of social media: promoting an enterprise, catching up with friends or advocating for a social cause. But how do we maximise its usefulness and avoid the swamp?<ol><li>The first step is a self-realisation and determination to improve our use of social media. You first need to want to kick the habit.</li></ol><ol start="2"><li>Mute notifications. We have been conditioned to react instantly to notifications. Checking a notification feels like unwrapping a present and getting a shot of dopamine. But what starts out as a quick check ends up being a binge watch of videos. Muting cuts this distraction at the source and short-circuits the algorithm.</li></ol><ol start="3"><li>The third step may be the hardest, and what makes the difference between taming the lion or being tamed by it. The best course of action for the wildebeest is to remain still. The more it moves, the more it sinks in the ooze. The more you are online, the more social media tracks you, keeping you engaged through clever customisation. Minimising use helps extricate users from the bog.</li></ol>Think before posting, don’t share unverified posts, resist double tapping just because you have nothing better to do, and self-examine your own social media use. Like many things in life, it is ultimately your own choice.<img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221114121112/637222939c7e80680e0c0303jpeg.jpg" alt="" width="78" height="109">Yugottam Koirala is a student at St Xavier’s College, Kathmandu.Read also: <a href="https://www.nepalitimes.com/opinion/digital-discrimination/">Digital discrimination</a>, J B Biswokarma

Avoiding the quicksand of social media

<figure><img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221114111120/6372170e9c7e80680e0ba9cajpeg.jpg" alt="" width="1057" height="700"/><figcaption>A S PANNEERSELVAN. Photos: MONIKA DEUPALA</figcaption></figure>A S Panneerselvan is executive director of Panos South Asia, which fosters public debate in the region. He has been the Reader's Editor of The Hindu, and a strong advocate of ethical and responsible journalism. He teaches media studies at the Asian College of Journalism in Chennai. The following are excerpts from a recent conversation between him and Shekhar Kharel on the challenges facing old and new media.Nepali Times: As a frequent visitor to Nepal, what do you make of the mediascape here?A S Panneerselvan: In the 1990s Nepal set a standard for South Asian media when it came up with the finest decentralised media environment through its <a href="https://archive.nepalitimes.com/article/editorial/radio-sagarmatha-the-radio-wave,3718" target="_blank" rel="noopener noreferrer">community radio revolution</a>. But the digital disruption has completely changed that. While it has given a voice to everyone, no one is actually listening. We have concurrent monologues, not dialogues. There is also no supporting revenue stream for this new model.With <a href="https://www.nepalitimes.com/banner/how-nepals-media-landscape-is-being-transformed/" target="_blank" rel="noopener noreferrer">mobile connectivity</a> even in rural areas, the digital divide itself is an obsolete concept. But the global media is also extremely centralised. A handful of Silicon Valley multinationals control our information ecosystem. Governments can switch off connectivity as we saw in Jammu and Kashmir in 2021 when its special status was abrogated.Traditional media played an empowering role during Nepal’s People’s Movements I and II. But there are new questions today: Is the media going to get caught up in the social media cacophony, or play a leadership role?How are these changes going to affect the sustainability, credibility and independence of Nepali media? The Nepali media now has reach, but it needs revenue to survive. This is crucial because the media has a dual role: bearing witness and making sense. Bearing witness means journalists have to travel to gather news and that costs money. The budget to bear witness is shrinking. So, broadsheet publications retain their respectability by focusing more on making sense by writing editorials explaining a particular issue. Making sense has taken precedence over bearing witness. This is why the digital disruption is hurting us.Read also: <a href="https://www.nepalitimes.com/editorial/internet-in-everything/" target="_blank" rel="noopener noreferrer">Internet in everything</a>, EditorialHow does this revenue model then affect the digital media? When the Arab Spring happened, we thought the digital media would become an enabler. But <a href="https://www.nepalitimes.com/latest/ununited-states-of-america/" target="_blank" rel="noopener noreferrer">Trump</a> and Brexit showed us that it is also a curse. Today, the trend is towards clickbait journalism since algorithms decide what is going to get amplified and what is not. Editorial judgment has no place in this environment, the content can be <a href="https://www.nepalitimes.com/opinion/comment/digital-discrimination/" target="_blank" rel="noopener noreferrer">misogynist, ultra-nationalistic jingoism, war-mongering, spewing hate</a>. It does not matter, as long as it gets the reach. When you ask Silicon Valley companies to regulate such content, they say they are not a media organisation but purely a platform. Yet they want all the credibility and reach of media organisations. When it suits them they become a media organisation, when it doesn’t they become a platform. The fact that these trans-border organisations are not governed by conventional laws is causing further harm.The political economy of these platform companies is that they give money to the carriers, not the content generators. But carriers are not neutral. Whether they are ISP providers, DTH platforms or search engines, they are heavily loaded and discriminatory. And carriers have become so powerful that content companies are now dependent on them, and this is against the spirit of an independent media elsewhere and in Nepal.<figure><img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221114111120/637217119c7e80680e0ba9cbjpeg.jpg" alt="" width="1200" height="700"><figcaption></figcaption></figure>So what is the role of journalists in this new environment?Journalism is different from all other forms of communication because at its core is the act of verification. It is different from blogging or posts on social media with no filtration. This act of verification is mediated by editorial judgment — the two things that give journalism its credibility. <a href="https://www.nepalitimes.com/latest/the-social-media-contagion/" target="_blank" rel="noopener noreferrer">Social media</a> is destroying this and denying citizens the democratic right for credible information.Whose responsibility is it to uphold the media’s credibility?It is the responsibility of citizens who have to invest in credible information that is the building block of democratic rights. People’s spending on media in the last 5-10 years has gone up, but the money is going to the carriers. We pay internet service providers, DTH companies and for mobile connectivity. Money spent on those creating content for media has gone down. Credible information is a public good, we must reinvest in it.Read also: <a href="https://www.nepalitimes.com/banner/press-for-people/" target="_blank" rel="noopener noreferrer">Press for people</a>, Sahina ShresthaBut will a public hooked on TikTok invest in credible information? People don’t think twice about paying IPSs or for DTH connections, why would they not also pay a part of it to news outlets that they trust? Trusted institutions need a certain amount of financial leeway. Since 2006 we have witnessed a huge squeeze on the <a href="https://www.nepalitimes.com/banner/the-death-of-print-is-exaggerated/" target="_blank" rel="noopener noreferrer">traditional media model</a>. This is hurting us in two ways. One, the most credible information has become the most expensive, while the most salacious is the most accessible. For example in the UK, those who want credible information, say the Financial Times, have to pay, but the tabloid Daily Mail is free. Tabloidisation of news is the biggest challenge for us, and we don’t have a language to confront that. But we can’t expect the government to act either, <a href="https://www.nepalitimes.com/banner/gagging-the-press-in-installments/" target="_blank" rel="noopener noreferrer">their response is censorship</a>. Silicon Valley corporations already account for 80% of digital revenue. If Facebook, Google and Twitter are going to take it all away, what is the role for professionals across the world working to produce credible information?Doesn’t this erode the independence of the press?We have to make a distinction between what was happening till 2010 and after. Until 2010, the mainstream media had its own problems, but were still largely independent. Post 2010, the ownership has gone over to big corporations who do not mind losing money as long as they prevent others from entering the field. The rules have changed in such a way that the political economy has become the corporate economy.Read also: <a href="https://www.nepalitimes.com/opinion/digital-discrimination/" target="_blank" rel="noopener noreferrer">Digital discrimination</a>, JB BiswokarmaSo, is there a future at all for the printed media?Digital media is here to stay, and we have to <a href="https://www.nepalitimes.com/editorial/internet-in-everything/" target="_blank" rel="noopener noreferrer">negotiate our space within this new environment</a>. But digital platforms do not have a sustainable revenue model. We have a hybrid entity controlled by corporates, and whatever they give is what we receive. Large content generators have been reduced to an appendix. People often cite The New York Timesand the Financial Timesas examples of successful transitions, but they are only mimicking the Silicon Valley giants. The better model was that of <a href="http://archive.nepalitimes.com/article/nation/nepali-radio-nepali-awaj,3728" target="_blank" rel="noopener noreferrer">Nepal’s community radios</a> which decentralised credible information produced by and for the people. But even that has been eroded with corporate takeovers.This is the <a href="https://www.nepalitimes.com/editorial/reward-performance/" target="_blank" rel="noopener noreferrer">year of elections in Nepal</a>. Three Ms are considered important for the polls: Money, Muscles and Media. Are there lessons from India?Back in the day, the media used to come up with difficult questions. Now it presents only easy answers. Social media like <a href="https://www.nepalitimes.com/here-now/huge-uptick-in-tiktok-during-nepal-lockdown/" target="_blank" rel="noopener noreferrer">TikTok</a> are leading this trend by producing content with simplified narratives which rob the reality of its complexities. The misuse of media is not new. During India’s emergency from 1975-77, the government controlled the media and yet the people eventually voted against Indira Gandhi. Recently we saw media manipulation in West Bengal, but the public voted against the BJP there. The thing is, the will of the people cannot be underestimated or manipulated beyond a point.

“All the people cannot be fooled all the time”

Samsung Nepal has opened pre-orders for the Galaxy A57 5G and A37 5G. Both phones run Samsung’s One UI 8.5, featuring AI capabilities like voice transcription, Circle to Search, and photo editing. They feature a 50MP triple-camera system, a Super AMOLED display, and six years of OS and security updates.

Galaxy A series

Know your Ministers

‘One early morning, we heard the ambassador’s wife cry out, “Ram, Ram, Ram!” A disaster has befallen Nepal!” She had heard on the radio that a fire had consumed Singha Durbar." This is not about the arson attack on 9 September 2025, but the one on 8 July, 1973. It started in the South Wing of the then single-largest building in all of Nepal. It took two days to bring the blaze under control, requiring the use of explosives to demolish one wing to protect the imposing western facade. As Bhekh Bahadur Thapa recalls in the English translation of his memoir A Life in Public Service: Nepal from Autocracy to Democracy, he was then on leave from the Nepal government serving with the IDRC in Ottawa.&nbsp; He had already served as Nepal’s Finance Secretary at age 25, went on to be Finance Minister and Governor of Nepal Rastra Bank. He was already younger than some of the GenZ ministers in Nepal’s present RSP government. Thapa, now 89, was at the launch of the book in February which was attended by former diplomats and bureaucrats. After speeches by panelists, there was a question from the audience about how Thapa had managed to be the diplomat he was, managing Nepal’s international relations on the world stage.&nbsp; Writer and journalist Akhilesh Upadhyay, who was moderating the panel, responded by going into the section of the book where we see Thapa as an ambassador to the US, playing tennis with White House officials, cultivating a network of contacts to project the identity and welfare of Nepal, and making it possible for a state visit by King Birendra to Ronald Reagan’s America. The book is full of anecdotes that suggest Thapa was a clever and strategic diplomat, always calm and unruffled, easily making friends in high places with his maturity and engaging sense of humour. Thapa’s memoir is heavy on details about Nepal’s administrative history during the years he was active in public service, serving as minister and ambassador under three kings: Mahendra, Birendra and Gyanendra, and alongside five prime ministers.&nbsp; Aside from an insider look on how certain treaties, development deals and research projects in Nepal came into fruition, Thapa goes into great detail about his personal and professional relationships with the kings, ministers, ambassadors, foreign leaders and politicians.&nbsp; As a reader, one is struck by the level of detail around the events that unfolded in Nepal over the years during Thapa’s tenure. Was Thapa recording a journal over the years of the events and the conversations that transpired, or were they committed to his phenomenal memory? Either way, the reader gets a glimpse of Nepal’s recent history from the early days of the Panchayat, through the People’s Movement and the democracy period, the Maoist insurgency, Royal Palace massacre of 2001, and Gyanendra’s coup of 2005.  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/2026041204048_125dc8ae300a1e33124f394abe724d42727f83e067b0201d2008b58d60c459a4.jpg" data-media-id="editor_0" data-image-id="2026041204048_125dc8ae300a1e33124f394abe724d42727f83e067b0201d2008b58d60c459a4" data-rendition-name="original" width="1584" height="1000" loading="lazy" alt="How to win friends and influence nations NT"> </figure>  Not enough is said about the political parties of the time whose presence led to the way Nepal’s multiparty democracy came to be shaped. The book keeps its focus on the administration and the key figures around it, mostly those in the Panchayat era. Towards the second half of the book, we do start to hear about political parties, but not in great depth. Another figure whose presence in the book is conspicuously less prominent is that of his wife, Rita Thapa — the person who seems to have rescued him every time financial quandary or family care became a challenge. Yet, we do not see her as a full person. Perhaps because of the personal tragedies in his life, the children are also barely mentioned.&nbsp; The book is therefore less personal and more technical. Throughout, we learn about Thapa’s thinking as he navigated the world of diplomacy to win him the trust of those who mattered. There are tips here for a new generation of Nepali officials and diplomats about how much commitment and focus is needed to be good at one’s job and serve the national interest. This book adds to tomes that have been written on Nepal’s fragile relationship with India. ‘India has always wished for Nepal to remain dependent on it,’ writes Thapa, who served as Nepal’s ambassador to India and later in the Eminent Persons Group &nbsp;on Indo-Nepal relations that has been allowed to languish. The book has several insights into the Indo-Nepal trysts with diplomacy and agency.&nbsp; China’s role is also recorded, viewed through conversations during a visit to Beijing, but all that was before Nepal’s neighbour to the north emerged as a world economic and military power. The book also has such sudden instances of quirkiness and humour. For instance, we see a young Thapa in America explaining to a government official why he would like to return to Nepal instead of settling down in the US. “Because, Nepal is beautiful,” he said. The text is immaculate and does not read much like a translation, credit for which clearly goes to the team that put the edition together: translator Prawin Adhikari, &nbsp;Anagha Neelakanthan and Bhekh Thapa’s daughter, Manjushree. As Nepal enters a new era of governance and diplomacy, A Life in Public Service: Nepal from Autocracy to Democracy should be essential reading for students of political science, economics and foreign affairs who can gain a fresh perspective on the country’s trajectory.&nbsp; There are dozens of forgotten state secrets recorded in the book, but the reader must also remember this is a story told from one person’s perspective and there may be others.&nbsp; So, what really made Thapa the diplomat he was? I met him in 2004 at the Kantipur TV studio when he was serving as king Gyanendra’s foreign minister. He was there for a studio interview, and I was just done with my English newscast.&nbsp; He surprised me at the door: “Pratibha! I’ve been reading your articles in The Kathmandu Post. You must keep writing.” I thanked him, glad to have been noticed for my work by a stranger. That was perhaps one of the things that set Thapa apart — he excelled at staying close to those in power, while also noticing those who were not.  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20260412040412_213e706136a038ec9f5e2b8c6d7f7c1e9ceed9479e22fe2884872ad7bd20955f.jpg" data-media-id="editor_1" data-image-id="20260412040412_213e706136a038ec9f5e2b8c6d7f7c1e9ceed9479e22fe2884872ad7bd20955f" data-rendition-name="original" width="1136" height="702" loading="lazy" alt="Book details"> </figure>

How to win friends and influence nations

Prime Minister Balendra Shah on Wednesday broke tradition and met with 17 foreign envoys collectively, a move that was a notable departure from how his predecessors operated.&nbsp;
Shah had already set himself apart by talking less, listening more, and delegating to trusted friends. But by meeting all ambassadors at one go in the presence of the Foreign Ministry, he signalled a paradigm shift in how he wants Nepal to be seen: no longer just balancing India and China, but as a country confident about its <a href="https://nepalitimes.com/opinion/guest-editorial/tripolar-contestation-over-nepal">strategic importance and place in the world</a>.
In just two weeks, the <a href="https://nepalitimes.com/news/rsp-dos-and-don-ts">RSP has sprung into action </a>on multiple fronts to implement its ambitious 100-point, 100-days action plan. It has taken short-term measures to mitigate the impact of the Gulf war, as well as medium- and long- term measures to streamline the bureaucracy. A few high-profile figures have been made examples of to drive the message home.
Earlier this week, the government recalled six politically appointed ambassadors, the most notable being long-serving Shankar Sharma from New Delhi. The Kathmandu District Court issued arrest warrants against former prime minister Sher Bahadur Deuba and his former foreign minister wife Arzu Rana on charges of money laundering and corruption.
Each ministry has been trying to clean up the accumulated rot from the past three decades: regulatory overhaul of microfinance, education, health and service delivery.&nbsp;
These actions widely disseminated campaign-style on YouTube and TikTok have made most Nepalis hopeful that the party they installed in power means business.
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BACKLASH
But such attempts to overhaul a long-entrenched political culture were bound to face backlash. In their impatience and enthusiasm to get things done, some of Prime Minister Shah’s ministers have over-reached.
It was common knowledge that government-paid advertising in the mainstream press was kickback-driven, but the PMO’s directive that official notices be published or broadcast only on state-run media has been denounced — especially as the media industry struggles to stay afloat.
More serious are some recent appointments by ministers of relatives and figures closely associated with the RSP to key positions. This has rankled because this party built its political plank on ending nepotism and graft.&nbsp;
News that Home Minister Sudan Gurung allegedly had not paid rent on leased land, which illegally encroached on the lake in Pokhara did not help. &nbsp;
Prime Minister Shah himself has come under scrutiny for appointing a kitchen cabinet full of male buddies from his time as Kathmandu mayor. To douse criticism he brought in as adviser investigative journalist Deepa Dahal, who has exposed corruption in high places of the previous coalitions.&nbsp;
Shah’s appointment of another political adviser Asim Shah to the head Constitution Amendment Task Force, is also seen as problematic. He is a filmmaker and former lawmaker, but does not have a background in constitutional law.&nbsp;
Even more controversial is the Cabinet’s decision to appoint RSP Chair Rabi Lamichhane’s legal counsel, Narayan Kandel, as Attorney General. Kandel used to be a UK permanent resident, and does not have as much experience practicing law in Nepal.&nbsp;
Kandel’s appointment drew flak and raised eyebrows, and with the pending legal cases against Lamichhane this appointment represents a flagrant conflict of interest.
Health Minister Nisha Mehta was also accused of favouritism after reappointing Junu Shrestha, wife of Labour Minister Dipak Kumar Shah, as member of the Health Insurance Board which had earlier suspended her. The Labour Minister’s rambling rant at the Board’s meeting on Tuesday has not helped the RSP’s image.&nbsp;
(UPDATE: On Thursday, Prime Minister Shah sacked the Labour Minister after the RSP found him in breach of the party's code of conduct and discipline. He served 14 days in the Cabinet, one of the shortest tenures for a minister in Nepal )
It is hard to know what <a href="https://nepalitimes.com/news/ball-in-balen-s-court">Balendra Shah is thinking</a>, and how Rabi Lamichhane is going to justify some of these moves. After all, making politics, governance, and bureaucracy a meritocracy has been the core tenet of the RSP, and it risks alienating its mainly youth base if these missteps persist.
But at least for now, most RSP supporters seem to be giving the party the benefit of doubt.