<img width="640" height="360" src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221108101132/636a22dd9c7e80680e0417b0jpeg.jpg" alt=""/>Four years ago, Lemi Tamang was just another fine arts student in Kathmandu when she started posting her makeup photos and videos on Instagram, just for fun.Her fresh, dewy looks got more attention than she had ever expected. Before she knew it, she had become a professional makeup artist with studios in Kathmandu and Mumbai. “I decided to change my passion into my career,” says Tamang who now has 277,000 followers on Instagram. Tamang has worked with her dream brand Faces, teaches makeup in Nepal, and travels all over the globe on work assignments, and credits her success to social media. “No question about it, my work got noticed and I got assignments because of social media and it is my work portfolio,” she says.A new brand of celebrities called ‘influencers’ now propel themselves to fame through social media, and the phenomenon is also turning the traditional advertising industry on its head. And the trend has arrived in Nepal.Consumers no longer need television or newspapers to listen to songs, watch videos, laugh at comedy, learn fashion, makeup, or cooking tips, or even get the news. They are fed what they like online through algorithms or friends, and have no need to go beyond this circle of aquaintances or interests. All this has created a new brand of celebrities whom people trust and follow. These influencers typically get people to click on their content because of their talent, and they no longer need to be profiled in mainstream tv and the press to become famous.Read also:<a style="background-color: #ffffff; font-size: 15px; letter-spacing: 0.01em;" href="https://www.nepalitimes.com/banner/how-nepals-media-landscape-is-being-transformed/" target="_blank" rel="noopener">Nepal's changing social media landscape</a>, Sharecast Initiative, <a style="background-color: #ffffff; font-size: 15px; letter-spacing: 0.01em;" href="https://archive.nepalitimes.com/regular-columns/Between-the-lines/social-media-movements-nepal,574" target="_blank" rel="noopener">Hashtag revolution</a>, Tsering Dolker Social media musical sensations like <a href="https://www.nepalitimes.com/here-now/bipul-chettri-back-in-kathmandu/" target="_blank" rel="noopener">Bipul Chhetri</a>, <a href="https://www.nepalitimes.com/banner/a-sky-full-of-images/" target="_blank" rel="noopener">Bartika Eam Rai</a>, Sushant KC, Sajjan Raj Vaidya, Neetesh Jung Kunwar, Swoopna Suman have all burst in Nepal’s cyberspace like supernovae. Comedians like Rupshi Basnet and Binayak Kuinkel, and dancers like Cartoonz Crew have gone on to great fame. Nepal has several world-famous makeup artists like Promise Tamang, also known as the ‘human chameleon’.Reshma Ghimire, who goes by the moniker tigerreshma on social media, used to enjoy the app Tiktok, where you can act and lip-sync to all kinds of background music, from songs to Bollywood dialogues. Her antics got her 98,000 followers, and offers for music videos (she accepted 2).“I love appearing on screen, and am considering movies as well. But I hope I can still continue my nursing profession,” she says. Khusbu Gauchan started a fashion blog eight years ago as a hobby, but then was flooded with offers of collaboration from international brands. She started receiving packages of clothes and was asked to model them in her blog. “And I got to keep the clothes, I didn’t have to shop after that,” Gauchan says, laughing.If you admire Sisan Baniya’s leather jacket or want to grab a bottle of Pepsi like Reshma Ghimire, it may not be pure accident. Companies approach influencers who have 30,000+ followers with placement offers. Elena Don, known for her funny vines, recently endorsed Somersby, Livon and Tuborg in her social media feed.“It is good pocket money, and I might turn audio-visual production into a profession,” says the liberal arts and science student. Read also: <a href="https://www.nepalitimes.com/from-the-nepali-press/social-media-and-democracy/" target="_blank" rel="noopener">Social media and democracy</a>, Sahina Shrestha <a style="background-color: #ffffff; font-size: 15px; letter-spacing: 0.01em;" href="http://archive.nepalitimes.com/news.php?id=18837#.XEBRP1UzbIU" target="_blank" rel="noopener">Social media as political player</a>, Ashutosh Tiwari But influencers agree that success is not easy, and it is hard to convince parents that there is a future in it. Aneel Neupane decided to plunge full time into photography after he dropped out of accounting school. “My parents were aghast that I was leaving a dependable career and putting all my eggs in an  unreliable basket,” recalls Neupane, who now has a film production company. One of the earliest Nepali social media celebrities was Lex Limbu, who attained fame through his news blog site. He says there are pros and cons: “Ten years ago, there were fewer Nepalis who made vlogs or YouTube skits and when they did, people would often wonder why. Today, a majority feel that their stories, voice and views deserve a space online and everyone has the ability to generate an instant mass following. It has really helped some but also shown how difficult it can be to stand out among many.”Influencers agree that while starting out is easy, standing out is the difficult part, and consistency is key. “There may be so many others out there who are better than me, but they are not as famous,” admits Sisan Baniya, one of the most popular Nepali vloggers. “The key is to work hard and keep producing quality content."All over the world the relationship between traditional and social media is being remolded every day, and Nepal is no different.  But the death of the mainstream media may be greatly exaggerated.“At some point, social and mainstream media complement each other,” says Information Technology expert Aakar Anil. “For many virtual celebrities, social media is a stepping stone into mainstream media. And mainstream media increasingly uses social media for everything from scouting for talent to promoting products. In future the two will likely go hand in hand.”Read also: <a style="background-color: #ffffff; font-size: 15px; letter-spacing: 0.01em;" href="https://www.nepalitimes.com/editorial/face-to-face-with-facebook/" target="_blank" rel="noopener">Face to face with facebook</a>, Nepali Times <a style="background-color: #ffffff; font-size: 15px; letter-spacing: 0.01em;" href="http://archive.nepalitimes.com/article/nation/Online-violence-against-women,2915" target="_blank" rel="noopener">Online violence against women</a>, Sahina Shrestha   <h2>Social Media celebrities</h2> “There used to be a time when I used to reply to every negative comment trying to make people understand, but now I don’t care.” <img width="208" height="195" src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221108101132/636a22e09c7e80680e0417b1jpeg.jpg" alt=""> Khusbu Gauchan Fashion Blogger  <a style="background-color: #ffffff; letter-spacing: 0.01em;" href="http://stylescrap-khusbu.blogspot.com" target="_blank" rel="noopener">stylescrap-khusbu.blogspot.com</a> 20k views per monthClaim to fame: Modeling clothes on blogTeam: Makeup artist and PhotographerFame led to: A new package of clothes waiting at home almost every dayOther careers: Restaurant, airbnb, hospitality <img width="560" height="560" src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221108101132/636a22e19c7e80680e0417b2jpeg.jpg" alt=""> “You cannot always be creative, so all your posts are not the same quality. But if you lose quality, people lose interest.” <img width="178" height="169" src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221108101132/636a22e39c7e80680e0417b3jpeg.jpg" alt=""> Aneel Neupane Photo Manipulator <img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221108101132/636a22e49c7e80680e0417b4jpeg.jpg" alt="" width="1000" height="667"><a href="https://www.facebook.com/aneelneupaneofficial/" target="_blank" rel="noopener">aneel.neupane</a> 10k on FacebookClaim to fame: Quirky photo manipulations showing miniature people in dream locationsTeam: Started alone, now has teamFame led to: Career in audiovisual productionOther careers: CA dropout “Your social media portfolio is like your shop window, you have to present the best of your work, well photographed and edited.” <img width="414" height="437" src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221108101132/636a22e69c7e80680e0417b5jpeg.jpg" alt=""> Lemi Tamang Makeup Artist <a style="background-color: #ffffff; font-size: 15px; letter-spacing: 0.01em;" href="https://www.instagram.com/___lemii___/" target="_blank" rel="noopener">__lemii__</a> 277k on InstagramClaim to fame: Fresh, dewy makeup videos and tutorialsTeam: One woman army, plans to hire video professionals Fame led to: Makeup for the entire website of Faces, and work with GQ Other careers: Former fine arts student  <img width="640" height="537" src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221108101132/636a22e89c7e80680e0417b6jpeg.jpg" alt=""> “So many of our youth abroad are frustrated. They talk to me and I tell them it’s possible to make it in Nepal.” <img width="482" height="418" src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221108101132/636a22eb9c7e80680e0417b7jpeg.jpg" alt=""> Sisan Baniya Vlogger <img width="640" height="560" src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221108101132/636a22ec9c7e80680e0417b8jpeg.jpg" alt=""><a style="background-color: #ffffff; font-size: 15px; letter-spacing: 0.01em;" href="https://www.youtube.com/channel/UCpzxtwBLa0BoJ2aKua5CIXg" target="_blank" rel="noopener">Paradygm TV</a> 175k on YouTubeClaim to Fame: funny videos on paradygm tv, and personal vines and travel vlogsTeam: up to half a dozen editorsFame led to: more fame and promotion of audio-visual production houseOther careers: Restaurant, garments, production house “Sometimes you just want to have a normal day, you don’t want to do anything. But you feel like you owe it to your supporters, so you make content anyway.” <img width="328" height="373" src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221108101132/636a22ef9c7e80680e0417b9jpeg.jpg" alt=""> Elena Vine Maker <a style="background-color: #ffffff; font-size: 15px; letter-spacing: 0.01em;" href="https://www.instagram.com/elenadon_/" target="_blank" rel="noopener">elenadon_</a> 52k on InstagramClaim to fame: Funny and relatable vinesTeam: One woman armyFame led to: Endorsement and music video offers Other careers: Hoping to learn script writing and move to YouTube <img width="640" height="601" src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221108101132/636a22f09c7e80680e0417bajpeg.jpg" alt=""> “It’s a very strange world because no one tells you what to do if you become famous. You just have to figure out by yourself.” <img width="258" height="258" src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221108101132/636a22f39c7e80680e0417bbjpeg.jpg" alt=""> Reshma Ghimire Tiktok Video Maker <img width="640" height="750" src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221108101132/636a22f49c7e80680e0417bcjpeg.jpg" alt=""> <a style="background-color: #ffffff; font-size: 15px; letter-spacing: 0.01em;" href="https://www.instagram.com/tigereshmaghimire/" target="_blank" rel="noopener">TigerReshma</a> 98k on InstagramClaim to fame: Dramatic expressions and on-point lip sync to TiktokTeam: Selfie phoneFame led to: Two music videos, film offers, model coordination stintsOther careers: Currently studying for nursing degree  “Sometimes I worry when I see people whose only goals are to be well known, who do everything just to amass attention.” <img width="336" height="349" src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221108101132/636a22f69c7e80680e0417bdjpeg.jpg" alt=""> Lex limbu Blogger <a style="background-color: #ffffff; font-size: 15px; letter-spacing: 0.01em;" href="http://lexlimbu.com" target="_blank" rel="noopener">lexlimbu.com </a> 113k on FacebookClaim to fame: most reliable and fast source for news about Nepali celebrities Team: One man armyFame led to: credibility as news source, collaboration offersOther careers: working for Red Cross<img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221108101132/636a22f89c7e80680e0417bejpeg.jpg" alt="" width="963" height="800">

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The new reality of Nepal’s virtual celebrities

Samsung Nepal has opened pre-orders for the Galaxy A57 5G and A37 5G. Both phones run Samsung’s One UI 8.5, featuring AI capabilities like voice transcription, Circle to Search, and photo editing. They feature a 50MP triple-camera system, a Super AMOLED display, and six years of OS and security updates.

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‘One early morning, we heard the ambassador’s wife cry out, “Ram, Ram, Ram!” A disaster has befallen Nepal!” She had heard on the radio that a fire had consumed Singha Durbar." This is not about the arson attack on 9 September 2025, but the one on 8 July, 1973. It started in the South Wing of the then single-largest building in all of Nepal. It took two days to bring the blaze under control, requiring the use of explosives to demolish one wing to protect the imposing western facade. As Bhekh Bahadur Thapa recalls in the English translation of his memoir A Life in Public Service: Nepal from Autocracy to Democracy, he was then on leave from the Nepal government serving with the IDRC in Ottawa.&nbsp; He had already served as Nepal’s Finance Secretary at age 25, went on to be Finance Minister and Governor of Nepal Rastra Bank. He was already younger than some of the GenZ ministers in Nepal’s present RSP government. Thapa, now 89, was at the launch of the book in February which was attended by former diplomats and bureaucrats. After speeches by panelists, there was a question from the audience about how Thapa had managed to be the diplomat he was, managing Nepal’s international relations on the world stage.&nbsp; Writer and journalist Akhilesh Upadhyay, who was moderating the panel, responded by going into the section of the book where we see Thapa as an ambassador to the US, playing tennis with White House officials, cultivating a network of contacts to project the identity and welfare of Nepal, and making it possible for a state visit by King Birendra to Ronald Reagan’s America. The book is full of anecdotes that suggest Thapa was a clever and strategic diplomat, always calm and unruffled, easily making friends in high places with his maturity and engaging sense of humour. Thapa’s memoir is heavy on details about Nepal’s administrative history during the years he was active in public service, serving as minister and ambassador under three kings: Mahendra, Birendra and Gyanendra, and alongside five prime ministers.&nbsp; Aside from an insider look on how certain treaties, development deals and research projects in Nepal came into fruition, Thapa goes into great detail about his personal and professional relationships with the kings, ministers, ambassadors, foreign leaders and politicians.&nbsp; As a reader, one is struck by the level of detail around the events that unfolded in Nepal over the years during Thapa’s tenure. Was Thapa recording a journal over the years of the events and the conversations that transpired, or were they committed to his phenomenal memory? Either way, the reader gets a glimpse of Nepal’s recent history from the early days of the Panchayat, through the People’s Movement and the democracy period, the Maoist insurgency, Royal Palace massacre of 2001, and Gyanendra’s coup of 2005.  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/2026041204048_125dc8ae300a1e33124f394abe724d42727f83e067b0201d2008b58d60c459a4.jpg" data-media-id="editor_0" data-image-id="2026041204048_125dc8ae300a1e33124f394abe724d42727f83e067b0201d2008b58d60c459a4" data-rendition-name="original" width="1584" height="1000" loading="lazy" alt="How to win friends and influence nations NT"> </figure>  Not enough is said about the political parties of the time whose presence led to the way Nepal’s multiparty democracy came to be shaped. The book keeps its focus on the administration and the key figures around it, mostly those in the Panchayat era. Towards the second half of the book, we do start to hear about political parties, but not in great depth. Another figure whose presence in the book is conspicuously less prominent is that of his wife, Rita Thapa — the person who seems to have rescued him every time financial quandary or family care became a challenge. Yet, we do not see her as a full person. Perhaps because of the personal tragedies in his life, the children are also barely mentioned.&nbsp; The book is therefore less personal and more technical. Throughout, we learn about Thapa’s thinking as he navigated the world of diplomacy to win him the trust of those who mattered. There are tips here for a new generation of Nepali officials and diplomats about how much commitment and focus is needed to be good at one’s job and serve the national interest. This book adds to tomes that have been written on Nepal’s fragile relationship with India. ‘India has always wished for Nepal to remain dependent on it,’ writes Thapa, who served as Nepal’s ambassador to India and later in the Eminent Persons Group &nbsp;on Indo-Nepal relations that has been allowed to languish. The book has several insights into the Indo-Nepal trysts with diplomacy and agency.&nbsp; China’s role is also recorded, viewed through conversations during a visit to Beijing, but all that was before Nepal’s neighbour to the north emerged as a world economic and military power. The book also has such sudden instances of quirkiness and humour. For instance, we see a young Thapa in America explaining to a government official why he would like to return to Nepal instead of settling down in the US. “Because, Nepal is beautiful,” he said. The text is immaculate and does not read much like a translation, credit for which clearly goes to the team that put the edition together: translator Prawin Adhikari, &nbsp;Anagha Neelakanthan and Bhekh Thapa’s daughter, Manjushree. As Nepal enters a new era of governance and diplomacy, A Life in Public Service: Nepal from Autocracy to Democracy should be essential reading for students of political science, economics and foreign affairs who can gain a fresh perspective on the country’s trajectory.&nbsp; There are dozens of forgotten state secrets recorded in the book, but the reader must also remember this is a story told from one person’s perspective and there may be others.&nbsp; So, what really made Thapa the diplomat he was? I met him in 2004 at the Kantipur TV studio when he was serving as king Gyanendra’s foreign minister. He was there for a studio interview, and I was just done with my English newscast.&nbsp; He surprised me at the door: “Pratibha! I’ve been reading your articles in The Kathmandu Post. You must keep writing.” I thanked him, glad to have been noticed for my work by a stranger. That was perhaps one of the things that set Thapa apart — he excelled at staying close to those in power, while also noticing those who were not.  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20260412040412_213e706136a038ec9f5e2b8c6d7f7c1e9ceed9479e22fe2884872ad7bd20955f.jpg" data-media-id="editor_1" data-image-id="20260412040412_213e706136a038ec9f5e2b8c6d7f7c1e9ceed9479e22fe2884872ad7bd20955f" data-rendition-name="original" width="1136" height="702" loading="lazy" alt="Book details"> </figure>

How to win friends and influence nations

Prime Minister Balendra Shah on Wednesday broke tradition and met with 17 foreign envoys collectively, a move that was a notable departure from how his predecessors operated.&nbsp;
Shah had already set himself apart by talking less, listening more, and delegating to trusted friends. But by meeting all ambassadors at one go in the presence of the Foreign Ministry, he signalled a paradigm shift in how he wants Nepal to be seen: no longer just balancing India and China, but as a country confident about its <a href="https://nepalitimes.com/opinion/guest-editorial/tripolar-contestation-over-nepal">strategic importance and place in the world</a>.
In just two weeks, the <a href="https://nepalitimes.com/news/rsp-dos-and-don-ts">RSP has sprung into action </a>on multiple fronts to implement its ambitious 100-point, 100-days action plan. It has taken short-term measures to mitigate the impact of the Gulf war, as well as medium- and long- term measures to streamline the bureaucracy. A few high-profile figures have been made examples of to drive the message home.
Earlier this week, the government recalled six politically appointed ambassadors, the most notable being long-serving Shankar Sharma from New Delhi. The Kathmandu District Court issued arrest warrants against former prime minister Sher Bahadur Deuba and his former foreign minister wife Arzu Rana on charges of money laundering and corruption.
Each ministry has been trying to clean up the accumulated rot from the past three decades: regulatory overhaul of microfinance, education, health and service delivery.&nbsp;
These actions widely disseminated campaign-style on YouTube and TikTok have made most Nepalis hopeful that the party they installed in power means business.
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BACKLASH
But such attempts to overhaul a long-entrenched political culture were bound to face backlash. In their impatience and enthusiasm to get things done, some of Prime Minister Shah’s ministers have over-reached.
It was common knowledge that government-paid advertising in the mainstream press was kickback-driven, but the PMO’s directive that official notices be published or broadcast only on state-run media has been denounced — especially as the media industry struggles to stay afloat.
More serious are some recent appointments by ministers of relatives and figures closely associated with the RSP to key positions. This has rankled because this party built its political plank on ending nepotism and graft.&nbsp;
News that Home Minister Sudan Gurung allegedly had not paid rent on leased land, which illegally encroached on the lake in Pokhara did not help. &nbsp;
Prime Minister Shah himself has come under scrutiny for appointing a kitchen cabinet full of male buddies from his time as Kathmandu mayor. To douse criticism he brought in as adviser investigative journalist Deepa Dahal, who has exposed corruption in high places of the previous coalitions.&nbsp;
Shah’s appointment of another political adviser Asim Shah to the head Constitution Amendment Task Force, is also seen as problematic. He is a filmmaker and former lawmaker, but does not have a background in constitutional law.&nbsp;
Even more controversial is the Cabinet’s decision to appoint RSP Chair Rabi Lamichhane’s legal counsel, Narayan Kandel, as Attorney General. Kandel used to be a UK permanent resident, and does not have as much experience practicing law in Nepal.&nbsp;
Kandel’s appointment drew flak and raised eyebrows, and with the pending legal cases against Lamichhane this appointment represents a flagrant conflict of interest.
Health Minister Nisha Mehta was also accused of favouritism after reappointing Junu Shrestha, wife of Labour Minister Dipak Kumar Shah, as member of the Health Insurance Board which had earlier suspended her. The Labour Minister’s rambling rant at the Board’s meeting on Tuesday has not helped the RSP’s image.&nbsp;
(UPDATE: On Thursday, Prime Minister Shah sacked the Labour Minister after the RSP found him in breach of the party's code of conduct and discipline. He served 14 days in the Cabinet, one of the shortest tenures for a minister in Nepal )
It is hard to know what <a href="https://nepalitimes.com/news/ball-in-balen-s-court">Balendra Shah is thinking</a>, and how Rabi Lamichhane is going to justify some of these moves. After all, making politics, governance, and bureaucracy a meritocracy has been the core tenet of the RSP, and it risks alienating its mainly youth base if these missteps persist.
But at least for now, most RSP supporters seem to be giving the party the benefit of doubt.

bhenaju

The new reality of Nepal’s virtual celebrities

Galaxy A series

Know your Ministers

How to win friends and influence nations

Nepal’s new government springs into action