Cabinet Shrestha of Agni Group and investor-slash-mentor was listening to a pitch recently from a bead shop owner from Chitwan on Himalaya TV’s new hit reality show Shark Tank Nepal. Shrestha liked what he heard, and offered Sandhya Gaire Poudel of Sandhya Pote House Rs2 million for 35% equity plus profit with an exit after three years. She had taught herself to make traditional Nepali glass bead necklaces, starting with just Rs5,000 and selling them straight to married women through TikTok. She has trained 5,000 women in necklace making, and with the Rs 2 million investment can expand to take bigger orders all over Nepal. “So after three years, I give you back 20 lakh?” asked Paudel. Cabinet Shrestha laughed and replied: “20 lakh plus profit, म त ब्यापारी हो नि.” Cabinet Shreshta handles the Mahindra dealership and has his hand in many other businesses. Paudel gleefully accepted the Rs2 million offer, and there was applause from the studio audience. Shark Tank Nepal, a franchise reality show, was first launched in Japan in 2001 as ‘Tigers of Money’ and has since been adapted in 54 countries under various names. Entrepreneurs pitch their businesses to a panel of investors, who grill them about the details of their venture before deciding whether or not to extend deals for stakes in the company. This is the first season with 20 episodes of the show in Nepal, each an hour-and-a-half long on Wednesdays and Thursdays on Himalaya TV, and will soon also be streamed on its YouTube Channel. Besides Shrestha, the four other sharks are: Hem Raj Dhakal of IME Group, Ritu Singh Vaidya of VOITH Group, Anand Bagaria of Nimbus, and Saurabh Jyoti of the Padma Jyoti Group of Companies. It is gripping television because the audience does not know which pitch will be successful. It is also educational because it shows what entrepreneurship is all about — all one needs is an idea that flies. But there is a larger message that Shark Tank Nepal is broadcasting: that not everyone is hell bent on leaving the country. “Its a step in the right direction, and a breath of fresh air,” says Ashutosh Tiwari, an entrepreneurship consultant himself. “The businesses are all different: their age, caste, gender, ethnicity, where they were born or raised in Nepal, what they studied (or didn’t study), and what work they’ve done.” He continues, “It also shows on national tv the important skill of having to persuade absolute strangers to invest in you. Business plans and advising events is great, but the real help for entrepreneurs comes from the exchange of other people’s cold hard cash that they are accountable for.” Social media is also a major player in the show. Not only as a medium to promote Shark Tank, with behind-the-scenes and meet-the-shark type content but also as a place where a lot of the businesses being pitched sell their goods. Most of the business ideas are related to tech, food and beverage, or clothing and skincare, and many of the entrepreneurs are women. Some of the more interesting pitches include a dehydrated carrot cake, a completely organic and bio-degradable skincare brand, and a couple who turned interior design careers into a booming furniture business. One of the biggest deals accepted was Hem Raj Dhakal’s decision to invest Rs60 million in the tech company Veda which started off as a simple notification app facilitating communication between schools and parents, and grew into an international company that provides complete employee resources for schools including payroll and analytics for student performance data.  <figure><img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20250724130728_cfd2ca117499c0613fa271970aeac37b6e04c6a9f3194510c6b9253805746dd8.jpg" data-media-id="editor_0" data-image-id="20250724130728_cfd2ca117499c0613fa271970aeac37b6e04c6a9f3194510c6b9253805746dd8" data-rendition-name="original" width="928" height="594" loading="lazy" alt="Swimming with sharks "><figcaption>Photo: VEDA/ FACEBOOK </figcaption></figure>  “I feel that the sharks have learned as much from the pitchers that they have gotten from us,” says Shrestha. “We’ve learned a lot about markets that we have no expertise in. They have gotten us back in touch about how the younger generation is thinking.” Shrestha notes that Nepalis seem to be naturally gifted at tech, and he likes to see how the pitchers have ‘localised’ or put their own twists on business ideas. The show has received a lot of positive feedback, especially from young Nepalis studying abroad, some of whom may now be thinking of moving back. Despite its popularity, Shark Tank Nepal took a long time to get sponsors and entrepreneurs. Director Simosh Sunuwar, known for his adventure-based reality show Himalayan Roadies, says: “It was hard to get participants who were afraid that their business ideas would get stolen with Nepal’s weak trademark laws. Of the applications we did receive, many did not meet all the criteria. Some were missing balance sheets…” Sunuwar says given how busy the Sharks are, it was difficult to find a stretch of time in which they were all free. “Even when we have them, their phones are going off non-stop,” he says. The solution was a fifteen-day stretch that worked for all Sharks, with multiple sets of clothes for continuity. By the end, the Sharks were shooting up to 15 hours a day, hearing up to 13 pitches a day. While all the shooting is done early, post-production editing for clarity and length is still ongoing as the episodes air. Like all of reality TV, how much of Shark Tank Nepal is scripted? Tiwari thinks that the show feels “slick, a little over scripted at times”. Sunuwar reveals that it is a mix: “As director, I do have to coach the pitchers and the Sharks on how to say certain things, but at the end of the day the Sharks are who they are and they are all very nice and genuine people. My job is to make them comfortable being themselves. They get nervous too.” The Sharks are quick to sniff out iffy businesses, like a skincare brand that was only packaged in Nepal and claimed competitors were misrepresenting ingredients. The Nepali version of Shark Tank may lack the drama of the US version, and the Sharks do not live up to the ruthless reputation of the sea predator. This means it is a feel-good show that Nepali audiences prefer. When bowing out of deals, the Sharks are exceedingly graceful, often offering other sorts of help such as networking or contacts to soften the ‘no’. OLD MONEY Two or more Sharks often go in together on joint deals, maybe because there are only so many ‘shark-level’ entrepreneurs in Nepal. The funniest parts of the show are when Sharks talk ‘candidly’ in between pitches. But more shark-like Sharks would give the show a more dramatic feel. In one case, the Sharks agree to fund a business that repackages sanitary pads for ‘CSR’ purposes, which betrays the premise of the show. Some of the criticism online about the choice of Sharks is that besides Hem Raj Dhakal, they all come from old money families, and had considerable head starts in life and business. “But you can’t fault this right now,” says Tiwari, “there are very few self-made successful entrepreneurs in Nepal, and trading is a legitimate business that has made multimillionaires in the alcohol business in the US, for example.” The friendlier Sharks do make for more deals, though. In the first season, investment from the Sharks totaled Rs400 million, in contrast to Rs420 million in the Indian version of the show and Rs170 million for the Bangladesh version. While the show is pioneering, Tiwari notes that it is more glamorous, and glosses over the gritty parts of business in Nepal. “The reality is that there is a government, and a registrar that you have to visit every year. There are rental taxes, penalties, and fines. Businesses don’t get immediate payments, and are often only profitable on paper, which makes it very difficult for them to operate. The investment that they get from the Sharks will give them some working capital, some oxygen.” Director Sunuwar is grateful for the reception: “It’s great that viewers have welcomed Shark Tank, and I hope it will encourage young entrepreneurs. We’re already getting applications for the next season, and I am excited to make it better, perhaps with different sharks.”

Vishad Raj Onta

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Swimming with Sharks

Generative <a href="https://nepalitimes.com/here-now/artificial-censorship">AI models</a> such as <a href="https://nepalitimes.com/banner/chatgpt-news-about-nepal">ChatGPT</a> and Sonnet are trained on massive amounts of data that have over time enabled them to answer general questions. But they do not perform as well on narrower domains, even hallucinating or making things up.
Now here comes <a href="https://www.anthromind.com/">Anthromind</a>, a startup developed by a 28-year-old Nepali engineer Pratik Karki in the tech-womb at <a href="https://nepalitimes.com/here-now/nepal-in-the-decade-of-ai">Silicon Valley</a>, which develops datasets to improve the performance of AI models in specific areas.
Large<a href="https://nepalitimes.com/here-now/nepal-bhasa-on-google-translate"> language models </a>are ‘distilled’ by running them on smaller, higher-quality data. AI is first used to assist with labelling or generating data. After that, human experts look at the responses and explain how they are wrong, helping tune the model just right.
Karki got the idea while working at Google, where he saw that while companies were trying to create their own models, they failed because the data was of low quality. In 2024, he left his lucrative job and took a risk by <a href="https://nepalitimes.com/here-now/nepal-can-create-a-business-friendly-environment?fb_comment_id=2995148037177314_6370548419637242">setting up a business </a>that could make real impact.
It has not been easy. At Google he was one of over 100,000 employees, but after launching Anthromind, Karki has had to do sales, <a href="https://archive.nepalitimes.com/news.php?id=4323">marketing</a>, and recruiting, as well as leading a whole new team.
“At some point in your career, everything turns into sales,” Karki told us by phone. “You need to sell <a href="https://nepalitimes.com/news/why-invest-in-nepal">potential investors</a> on your vision, and you get a million no’s before a yes.” The connections he made at Google helped, and he even managed to poach a few and others became <a href="https://nepalitimes.com/here-now/nepal-has-to-curb-corruption-before-wooing-investors">investors</a>.
Karki studied in Biratnagar before moving to Kathmandu to do his A-levels where he did business courses. He remembers those formative years and credits his teachers in Nepal for encouraging him to put himself out there and to speak up when needed.
He then went to Grinnell College in Iowa where he studied computer science and statistics, and realised that he liked to code: “I especially got a high debugging a program until it worked.”&nbsp;
He went on to pursue a Master’s in Computer Science and describes the course as a pure program with some very difficult machine learning courses.
Read also: <a href="https://nepalitimes.com/opinion/comment/tech-and-transition-in-nepal">Tech and transition in Nepal</a>, Ashutosh Mani Dixit
Karki was recruited to Google from a highly selective early career program and got to work closely with the companies that were then building the generative Large Language Models that have since taken the world by storm. He worked on essential training infrastructure, including data warehousing and <a href="https://archive.nepalitimes.com/news.php?id=9825">computing </a>needs.
“Internally, we all knew about this<a href="https://nepalitimes.com/opinion/makeshift/addressing-nepals-digital-divide"> technology </a>and how disruptive they would be,” says Karki. “But I also saw its limitations.”
Karki took a calculated risk in setting up his own company, knowing fully well that for Anthromind to succeed he would need a very obsessive and disciplined mindset.&nbsp;
“Every Friday evening I look at weekly data, and what worked and what didn’t, especially in terms of getting customers,” he says. “I had to be very deliberate with everything I did.”
Karki attributes this discipline and frugality to growing up in Nepal, which he misses dearly, especially his family and the community. His best friends in California are Nepalis, they meet often and have already made plans to celebrate the approaching <a href="https://nepalitimes.com/editorial/new-year-same-difference">Nepali New Year</a> with home-made <a href="https://nepalitimes.com/banner/adventures-of-a-little-dumpling-named-momo-and-other-books">momos</a>.&nbsp;
Karki sees a lot more potential in the <a href="https://nepalitimes.com/news/it-is-it">IT industry in Nepal</a>, at the moment saturated with service-based companies when ideally new businesses should focus on products.&nbsp;
He explains how companies that provide offshore <a href="https://nepalitimes.com/opinion/tech-away/nepal-s-health-tech-industry-is-here-to-stay">tech services </a>operate in a ‘default:alive’ state, where they can carry on even if they only have one client.
The alternative is a company whose success depends entirely on the quality of the product it puts out, a ‘default:dead’ state. This forces programmers to adopt an urgent, disciplined mindset. While a lot harder and riskier, it also has higher returns.
Read also: <a href="https://nepalitimes.com/opinion/people-power/nepal-as-an-ai-power-bank">Nepal as an AI power bank</a>, Bikash Pandey
Karki is in a cohort of <a href="https://nepalitimes.com/opinion/12-full-opinion/let-s-listen-to-nepal-s-young-changemakers">young Nepalis</a> in the <a href="https://archive.nepalitimes.com/article/Nepali-Times-Buzz/it-is-all-about-it-in-nepal,3887">IT industry</a> who have proven that serious tech innovation can come out of Nepal. Pukar Hamal of SecurityPal was recently featured in Forbes, while Sameer Maskey’s FuseMachines has been listed on NASDAQ.
Financially independent since 18, Karki says <a href="https://nepalitimes.com/news/1-in-5-nepal-families-lack-food">Nepali families</a> should encourage their children to make such moves. Nepal’s education system should reward curiosity, instead of quelling it, to promote <a href="https://archive.nepalitimes.com/article/business/kesha-kumari-damini-awarded-by-norwegian-business-for-peace-foundation,1356">entrepreneurship</a>.&nbsp;
He says, “Students should be rewarded for thinking individually and speaking out, like I was.”

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Kathmandu Valley to Silicon Valley

<figure><img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221108141116/636a56bf9c7e80680e0547a1jpeg.jpg" alt="" width="1000" height="1271"/><figcaption>Illustration: BHANU BHATTARAI</figcaption></figure>Agroup of young overseas Nepalis based in the UK wanted to invest in cloud computing in Nepal. They were already doing work for Amazon, Microsoft and Alibaba and were attracted by Nepal’s lower labour cost, as well as the availability of professional software engineers.It took one year for them to just register the company. In that same time, a company they set up in Bangladesh was not only registered, but had already started its work. In Nepal, they were given the runaround, sent from one ministry to another, and spent a year explaining what cloud computing was.After much to-ing and fro-ing the company was finally registered, and once fully operational it will employ 500 young Nepali IT engineers and spend more than $100,000 a month here.Read also:<a href="https://www.nepalitimes.com/opinion/so-youd-like-to-do-business-in-nepal/" target="_blank" rel="noopener">So you'd like to do business in Nepal?</a>, Ritu Pradhan Malla<a href="https://archive.nepalitimes.com/article/Nepali-Times-Buzz/outdated-laws-limited-ecommerce-hold-back-tech-industry%20,3547" target="_blank" rel="noopener">Kathmandu's Silicon Alley and the Law</a>, Sonia Awale“Not only does Nepal not even have rules about cloud computing, people in government have no idea what it is. If this goes on, no foreign investors are going to come here to invest in information technology,” said an investor involved in the project.According to the National Planning Commission, Nepal needs Rs20.25 trillion worth of investment to reach the United Nations Sustainable Development Goals in 10 years. While most of these investments will have to be in infrastructure and transportation, the country needs to make it easier for foreign investors to bring in new technology and resources so Nepal can leapfrog into the IT age.However, as our example shows, Nepal does not seem to be technically and mentally prepared for IT investors. Talk earlier this year about the need to register social media platforms before they can operate here shows how regressive the government’s mentality is.Read also:<a href="https://www.nepalitimes.com/editorial/invest-in-investment/" target="_blank" rel="noopener">Invest in investment</a>, Editorial<a href="https://www.nepalitimes.com/here-now/overseas-nepalis-are-not-impressed/" target="_blank" rel="noopener">Overseas Nepalis are not impressed</a>, Sewa BhattaraiNone of the multinational giants involved in IT do all their work at headquarters. They outsource it to parts of the world with lower costs and know-how, like Vietnam, Philippines, Indonesia, Cambodia or India. Those countries have given IT investors tax holidays, as well as streamlined repatriation of profits. The greatest potential for foreign investment in Nepal is in the IT sector — in third-party contracts for developing apps, web design and maintenance, animation, digital mapping, etc.Nepal has competitive labour costs, and the country produces 7,500 IT graduates a year. We have to cash in on this potential, which would provide jobs for youth who would otherwise emigrate to find work. But first, we need to streamline the bureaucracy and legal process, and update our investment laws.Read also: <a href="https://www.nepalitimes.com/here-now/nepal-has-to-curb-corruption-before-wooing-investors/" target="_blank" rel="noopener">Nepal has to curb corruption before wooing investors</a>, Ramesh Kumar<a href="https://www.nepalitimes.com/here-now/animated-in-nepal/" target="_blank" rel="noopener">Animated in Nepal</a>, Sikuma Rai

Can Nepal invest in the cloud?

The Kangchenjunga Trek in far-eastern Nepal is a remote and less-crowded adventure that offers raw wilderness, diverse cultures, and breathtaking terrain below the world’s third highest mountain. Kangchenjunga (8,586m) grabbed the world’s attention before Mt Everest ever did because its imposing rampart dominated the northern horizon from Darjeeling, the summer refuge for the British in India. The Kangchenjunga massif is more a mountain range rather than a peak, its high ridge stretching 25km from Nepal to Sikkim.  <figure><img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20251211111236_1f51f10becbb6bd01248f5845c6055479201365b1357fbbc6479b6724ea2185c.jpg" data-media-id="editor_0" data-image-id="20251211111236_1f51f10becbb6bd01248f5845c6055479201365b1357fbbc6479b6724ea2185c" data-rendition-name="original" width="938" height="726" loading="lazy" alt="Kangchenjunga trail map"></figure>  Sikkim considers the mountain sacred, and has banned mountaineering expeditions. But the various prominences of Kangchenjunga are increasingly popular for climbers via the north face in Nepal. For non-mountaineers, even the Kangchenjunga trek can be arduous, especially in winter. It is one of the last pure wilderness areas in Nepal, traversing sparsely populated valleys that are rich in biodiversity because of the high annual rainfall. Even when Nepal was a forbidden land, among the first foreign visitors was British botanist J D Hooker who explored the Nepal side of Kangchenjunga in 1850 to collect plant samples. The peak was first climbed in 1955, two years after the first ascent of Mt Everest.  <figure><img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20251215071228_7dd4ddc943554012654df0a2f5065ed364b8349c31888ac8cbe175b4540d1dfd.jpg" data-media-id="editor_1" data-image-id="20251215071228_7dd4ddc943554012654df0a2f5065ed364b8349c31888ac8cbe175b4540d1dfd" data-rendition-name="original" width="1280" height="597" loading="lazy" alt="Kangchenjunga in winter NT"></figure>   <figure><img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/2025121509128_a857e5e9cfc7fea2f5f0b060b8f6e9f6582abc1ac1fd1a60abad90a9d55adbff.jpg" data-media-id="editor_2" data-image-id="2025121509128_a857e5e9cfc7fea2f5f0b060b8f6e9f6582abc1ac1fd1a60abad90a9d55adbff" data-rendition-name="original" width="720" height="1280" loading="lazy" alt="Kangchenjunga in winter NT"></figure>  The establishment of Kangchenjunga Conservation Area in September 2006 was accompanied by tragedy when 24 people, including Nepal’s nature preservation pioneers were killed in a helicopter crash. The Conservation Area is now the only one managed completely by the local indigenous people. It has 70 varieties of orchids, 30 rhododendron types, and 15 out of 28 endemic plants of Nepal. Kangchenjunga still gets very few of the 200,000 foreign trekkers who visit Nepal every year, but improved road access in recent years is making it more popular. Trekkers have a choice of exploring the North Base Camp (Pangpema) or the South Base Camp (Yalung Glacier), or combine both for the full Kangchenjunga Circuit (map). This trek is considered strenuous, with long walking days, high altitude, and tea house accommodation that is much more basic than the Everest or Annapurna regions. Trekkers have to be fit and with prior hiking experience. Most teams take tents and camp, and carry most of their food.  <figure><img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/2025121509128_895ccc1d918f88c255dbeccea19c990bcaa792f384750559cb7257b99f177be7.jpg" data-media-id="editor_3" data-image-id="2025121509128_895ccc1d918f88c255dbeccea19c990bcaa792f384750559cb7257b99f177be7" data-rendition-name="original" width="1280" height="597" loading="lazy" alt="Kangchenjunga in winter NT"></figure>  FULL CIRCUIT Because the region is restricted, trekkers must obtain a permit and be accompanied by a licensed guide. A full circuit can take three weeks, while doing only the North or South Base Camps will take two weeks, including flying from Kathmandu to Bhadrapur and jeep to Taplejung or a rough trail to Hellok. The lower forested stretches are teeming with wildlife, and this is red panda and snow leopard country. The streams and ponds have amphibians and reptiles, some of which have not yet even been classified. The route also passes the homelands of the Limbu, Rai and Tibetan communities with the local culture and architecture more intact than in most other mountain areas of Nepal.  <figure><img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/2025121509128_90c129a639376621ece0aa067a601573f8b06d934c089a0fa929a7ce9c12018b.jpg" data-media-id="editor_4" data-image-id="2025121509128_90c129a639376621ece0aa067a601573f8b06d934c089a0fa929a7ce9c12018b" data-rendition-name="original" width="1280" height="597" loading="lazy" alt="Kangchenjunga in winter NT"></figure>   <figure><img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/2025121509128_f51e595e5a18d573365cc611dbf1a49cfb19b2b8ee40164ed500179e2a2b04f8.jpg" data-media-id="editor_5" data-image-id="2025121509128_f51e595e5a18d573365cc611dbf1a49cfb19b2b8ee40164ed500179e2a2b04f8" data-rendition-name="original" width="720" height="1280" loading="lazy" alt="Kangchenjunga in winter NT"></figure>  The best seasons to trek are spring (March–May) and autumn (September–November). There are fewer trekkers and climbers in winter, and many of the birds and wildlife have migrated down to warmer climes. Despite its beauty, trekkers should be prepared for challenges like long distances between villages, unpredictable weather, and limited emergency rescue options due to the remoteness of the area — all even more challenging in winter. Norbu Lama is an international hiking guide with www.dolpocaravantreks.com and just returned after leading a trek to Kangchenjunga Base Camps.

Kangchenjunga in winter

Ancient heritage meets dern distillery craft as the US-based The Nepali Spirit Company this month makes its global debut with Kathmandu Ayla. Inspired by Nepal’s ancient rice whiskey tradition, the product is the first of four handcrafted spirits that brings Kathmandu Valley’s 1,000-year-old ayla tradition to the world stage. “The first four products combine history, culture, and tradition and it has taken eight years to get to this launch point,” says CEO of The Nepal Spirit Company Kashish Das Shrestha, who is also publishing a book on the history of alcohol in Nepali culture. The other three ayla products are Masala Whiskey aged in Brazilian Amburana casks and spiced with black cardamom from Nepal, Annapurna Ayla, and Haku Chaku Himalayan Espresso Liqueur made with organic Nepali coffee, and chaku (dark molasses).  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20251216141244_ab74945dc60ce5ff83fe7a88596fc032c18705e7cda9dc62df21694d3ad83b85.jpg" data-media-id="editor_0" data-image-id="20251216141244_ab74945dc60ce5ff83fe7a88596fc032c18705e7cda9dc62df21694d3ad83b85" data-rendition-name="original" width="1500" height="1000" loading="lazy" alt="The American Ayla NT"> </figure>  “I started visiting international whiskey auctions six years ago and after reading about distilling, my passion for spirits grew, and I felt the urge to tell the story of Nepal’s heritage spirits to the world,” explains Shrestha. Once poured in Nepal’s royal courts, ayla is a clear rice whiskey that is a millennia-old living heritage of Kathmandu used in rituals from birth to death and traditional life milestones of its inhabitants. Ayla is distilled to capture the classic aromas and flavors, with a soft sweet after taste. It can be enjoyed neat, sipped through meals, or enjoyed as shots. With more than 15% of Nepal’s population living and working abroad, there is a cultural demand for ayla in the diaspora from Asan to Amstredam to Australia.  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20251216121236_0db0ec396832736fef60b636d7012a917be65471408c81383a40613f928f9e78.jpg" data-media-id="editor_1" data-image-id="20251216121236_0db0ec396832736fef60b636d7012a917be65471408c81383a40613f928f9e78" data-rendition-name="original" width="1000" height="1270" loading="lazy" alt="The American Ayla NT"> </figure>   <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20251216141236_a84ede74c67a61e75af2f0cc1c985b4d04ff2292c6bd0bd0b841f4d2c7b593aa.jpg" data-media-id="editor_2" data-image-id="20251216141236_a84ede74c67a61e75af2f0cc1c985b4d04ff2292c6bd0bd0b841f4d2c7b593aa" data-rendition-name="original" width="1778" height="1000" loading="lazy" alt="The American Ayla NT"> </figure>  &nbsp;“We also believe ayla is a wonderful way to tell Nepal’s story to the world,” says Lilu KC Shrestha, Chief Operating Officer of the company. “We intend to use our platform to promote Nepal in any way we can, and also find ways to give back to the country. It was high time a world-class Nepali spirits brand entered the global market, and we are proud to take the lead.” Aside from the ayla itself, the bottle and packaging was conceived by New York-based designer Sahara Shrestha to reflect a complete Nepaliness. “Each bottle and box is a love letter to Nepal, and every detail is an expression of respect and appreciation of Nepali heritage and our desire to share it with the world,” says Kashish Das Shrestha. “And ayla itself is a sacred part of our culture, so we wanted to make sure the bottle reflects this reverence.”  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20251216141244_d2746204c64802ff81453d7a8749f516bf3c62538fe3c98400a9b3978c03b273.jpg" data-media-id="editor_3" data-image-id="20251216141244_d2746204c64802ff81453d7a8749f516bf3c62538fe3c98400a9b3978c03b273" data-rendition-name="original" width="1920" height="1475" loading="lazy" alt="The American Ayla NT"> <figcaption>Aylarita</figcaption> </figure>  The bottom of each bottle has an embossed Mandala representing the universe and its interconnectedness. A glass molding of Himalayan peaks Chomolungma and Nuptse signifies the earth and heaven. The bottle cap is a black and gold rendering of the metal plates that hang from Kathmandu’s temples. The logo of The Nepali Spirit Company is also inspired by the unti, a traditional vessel used to pour ayla. While its top is typically adorned with a peacock, the company’s design replaces it with rice stalks. This motif is also on the label of Annapurna Whiskey named in honour of both the mountain and the goddess, the giver of grain. For a new take, ayla can be paired with a lime wedge lathered in honey, cumin, and salt, or on the glass rim. It can also be mixed into cocktails to make Aylarita, Aylatini, or Aylapolitan. <a href="http://www.thenepalispirit.com/" target="_blank">www.thenepalispirit.com</a>, @TheNepaliSpirit

The American Ayla

When Winston Churchill addressed the Canadian Parliament in December 1941, he recalled that generals of Nazi-occupied France had said that England would “have her neck wrung like a chicken”. Churchill went on to quip: “Some chicken.” As the laughter and applause subsided, he added: “Some neck.” (Even longer laughter and applause) We do not know who first started calling the narrow corridor that joins India to its northeastern states a 'Chicken’s Neck', but there also was the hint of a Churcillian connotation. Akhilesh Upadhayay in his new book In the Margins of the Empires: A History of the Chicken’s Neck, uses this strip as an entry point to explore a region adjoining Nepal, Bhutan, China, Sikkim, Darjeeling, India’s northeast and the tectonics that shaped its geo-strategic terrain.&nbsp; Upadhyay’s Chicken Neck is an organic whole, connected through centuries by transboundary traders, travellers, monks, spies, missionaries, mountaineers, and more. And as infrastructure and connectivity improves, smaller countries like Nepal and Bhutan (and earlier Sikkim) are caught up in the region’s rivalries. The tri-junction of the Chicken’s Neck is a potential flashpoint that has obsessed India’s military strategists ever since Partition in 1947 and the formation of East Pakistan, and the Chinese annexation of Tibet. India found itself squeezed between Chumbi Valley in China to the north and Pakistan to the south. So, when Sikkim started acting too independent for its own good 50 years ago, India engineered its annexation and turned it into its 22nd state. The 1962 Sino-Indian war elevated its strategic importance even more. Alarm bells ring in New Delhi each time there is trouble around the Chicken’s Neck: the Naxalite uprising had to be swiftly crushed, the Indian military moved in to liberate Bangladesh, Gorkhaland and ULFA activities were dangerously nearby, Bhutan had to be appeased. Every once in a while things would flare up between India and China, as in the 2017 Doklam standoff.&nbsp; And last year’s regime change in Bangladesh has rattled New Delhi enough to deploy its Rafael fighters and BrahMos cruise missiles in the Chicken’s Neck. It is now the most densely militarised strip of real estate in this part of the world. &nbsp; As a journalist and former editor of Kathmandu Post, Upadhyay also peers at the Chicken’s Neck through Nepal’s perspective. After all, Jhapa (where the author is originally from) sits right there astride India’s strategic lifeline.&nbsp; Geopolitics is at the front and centre of the book that takes readers back to the time Nepal was a closed Himalayan kingdom.&nbsp; Nepal may be a yam between two boulders, but it may just as well be a thicker Chicken’s Neck as far as New Delhi and Beijing are concerned. Nepal’s rulers have always had to walk the tightrope between China and India. Khampa guerrillas, covertly helped by American and Indian intelligence, raided Chinese military convoys from bases in Nepal, and King Mahendra had to do some intricate diplomatic footwork. India is often described as Nepal’s closest friend, but our relations with China go back as long in terms of the Lhasa trade, Bhrikuti and Arniko, religious exchanges and people-to-people relations. While Nepali researchers are wary of touching on Chinese, Indian or American sensitivities, Upadhyay’s journalistic background means he has no qualms about tackling the subject head-on, and objectively. He spent more than a year researching the book, sniffing around Siliguri, Bagdogra, Naxalbari, Darjeeling and the villages on the Jhapa side. Then he travelled to Olangchung Gola to listen to ordinary people of the Himalayan rimlands. Despite the perception about rigid frontiers between nation states, the book hints at how absurd the notion is. The Chicken’s Neck is also a wild elephant migration corridor, disturbed by the India-Bangladesh border fence, new expressway embankments, airport runways, and expanding cities. Similarly, the people on the Nepal-tibet border used to cross over to graze yaks — this expanded the gene pools of not just the yaks but also the nomadic humans who moved with the herds.&nbsp; Despite the hard borders, trade flourishes. Upadhyay marvels that a shop in Phungling in Taplejung has embroidered saris from Siliguri and fluffy jackets from China. he finds that residents in the northeastern and southeastern tips of Nepal have more in common with kin across the border in Tibet or India than with someone from Kathmandu. Nepal was once one of the biggest trade hubs in ancient times, and our products were treated as equals in Indian border cities. People too, could move freely, especially if they were and are from bordering Tarai cities.&nbsp; Nepal’s rich history and culture was shaped by the proximity to neighbours, and despite borders it is still cemented by marriages and trade — especially in the Nepali-speaking lands to the east. Its geographical positioning makes Nepal not landlocked but land-linked, adjacent to the largest emerging economies of the world. Nepal needs to deploy its soft power with effective diplomacy to take advantage of these two empires, and not be choked by their rivalry. The book was going to press when the GenZ protests ignited in September, but Upadhyay nevertheless managed to insert the current political transition into the pages with deft editing. &nbsp;The final section of the book examines at least three possible scenarios that may unfold as South Asia continues to be shaped by great power rivalries and imperial contests that have weakened the unilateral influence of the west.&nbsp; Akhilesh Upadhyay extrapolates from the Chicken’s Neck, zooming out for a wider perspective on the Subcontinent. &nbsp;  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/2025121912124_0ae772e7736a65f53a99599b5724ca133a64fdea0e61c7170ea81f9dd95c7af0.jpg" data-media-id="editor_0" data-image-id="2025121912124_0ae772e7736a65f53a99599b5724ca133a64fdea0e61c7170ea81f9dd95c7af0" data-rendition-name="original" width="1136" height="702" loading="lazy" alt="In the Margins of Empires: A History of the Chicken’s Neck NT"> </figure>

Some chicken, some neck

This is the first instalment of our new series Nepal Made, where we profile world-class Nepali products and the people behind them. The Himalaya is the home to Ayurveda, the preventive and curative medicinal practice that relies on the tremendous diversity of plant life. This is where Hanuman is said to have come to find a specific rare herb when Ram was wounded in battle. When he could not find it, he tore off a whole mountain and hauled it down to Lanka. Since then, herbal medicines and care products have been steadily modernised in India and Nepal. Now, one Kathmandu-based company, Herveda, is going global with an all-natural skincare brand that blends traditional knowledge of medicinal plants with modern technology. Originally a Sanskrit word, Ayurveda literally means ‘the science of life’ and promotes physical and mental wellbeing through a holistic knowledge system that is 4,000 years old. Ayurvedic products have gotten more popular as global demand rises for all-natural, chemical-free cosmetic and wellness products, instead of wasteful fast fashion and beauty trends. Herveda was founded by Prativa Pandey, a scientist-entrepreneur and mother of two. She did her PhD in nanotechnology chemistry from Northwestern University in the United States and returned to Nepal in 2015 after the earthquake, staying back to explore the market and launch her brand.  <figure><img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20251218141216_b699e74ee82333951b99b22648705dc916deb8eef3d425c77c1e2f3b1058a64d.jpg" data-media-id="editor_0" data-image-id="20251218141216_b699e74ee82333951b99b22648705dc916deb8eef3d425c77c1e2f3b1058a64d" data-rendition-name="original" width="1000" height="1500" loading="lazy" alt="Looking good by doing good NT"></figure>  “I wanted to do something in Nepal, but didn’t want to be a doctor or engineer,” says Pandey at the elegant Herveda showroom in Jhamsikhel. “Whatever knowledge that I had gathered, I wanted to spread it in my own country.” Nepal is rich in traditional medicinal herbs and Ayurvedic plants, but proper utilisation and mobilisation has always been lagging. Most of the benefits are reaped by large companies and not local farmers. Pandey wanted to change that. To ensure that it gives back to the community, Herveda collaborates with farmers and local traders for fair trade. “I have always been fascinated by the medicinal herbs found in Nepal, and wanted to create high value products with them. It was a way to combine valuable indigenous knowledge with my academic research background,” adds Pandey. “I did not require a huge investment, just a proper marketing strategy.”  <figure><img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20251218141216_350f6eb1511523ea54a8aba468f20a7dffcb5def3fade4dcced30324417f83bc.jpg" data-media-id="editor_1" data-image-id="20251218141216_350f6eb1511523ea54a8aba468f20a7dffcb5def3fade4dcced30324417f83bc" data-rendition-name="original" width="1500" height="1000" loading="lazy" alt="Looking good by doing good NT"></figure>  According to the Trade and Promotion Center under the Ministry of Industry, Nepal’s import of cosmetic products is increasing every year, driven by demand from a younger population. These younger customers are also more conscious about the products they use. For brands like Herveda, it is important that customers engage in wellness and skincare in an ethical and sustainable manner. Apart from being all natural, Herveda’s flagship store in Jhamsikhel has a reuse box where consumers can drop used bottles, which are then recycled. The store also displays products from 35 local businesses. Pandey believes that Nepali brands should cross-promote and complement each other: “Rather than competing, I believe we should support each other. 1+1 can be 11, and not two.” Effectiveness and functionality hold great importance for Herveda. which employs 25 scientists to develop and lab test its products at its research institute. Currently, there are products ranging from Rs400-2,000, which include lip balms, serums, and essential oils. A signature product is the Berry Boost Radiance Mask, which contains Spikenard (Jatamansi), Ashwagandha, Orange Peel, and Rhododendron.  <figure><img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20251218141216_7ec1104e0dd63db2fbbfe666034b468fe5b7e6876fde8b5446cb9d9fe27566cf.jpg" data-media-id="editor_2" data-image-id="20251218141216_7ec1104e0dd63db2fbbfe666034b468fe5b7e6876fde8b5446cb9d9fe27566cf" data-rendition-name="original" width="1500" height="1000" loading="lazy" alt="Looking good by doing good NT"></figure>  Herveda exports to the United States and plans to expand to China and Europe. The products get a 50-100% markup in the international market. The company recently received a grant from UKAid to expand the market as well as build capacity to scale up. It has partnered with Agriplayer software to help to develop QR codes on its products, which consumers will be able to scan to track the product sources and evaluate pricing. Nepal lags behind in rules and regulations, and the lack of monitoring has allowed low quality cosmetic products to penetrate into the market. Herveda has got an international certification from USFTA, which is important for its foray into the export market. “For the cosmetic industry to scale up, there should be a central testing facility that is well equipped and meets international standards. Additionally, export should be made easy,” adds Pandey. “If there are too many barriers to entry, no one will be willing to invest.”