The fourth Himal Media Mela on Friday, 25 July coincided with the 25th anniversary of Nepali Times, and workshops throughout the day focused on how the media can increase its reach and revenue in a rapidly evolving digital landscape. In his <a href="https://nepalitimes.com/news/journalism-reboot">opening remarks</a>, Nepali Times publisher Kunda Dixit spoke about the accelerated changes in the media sphere, and how legacy media exists in the digital space. “Big Tech has gradually dismantled the structures of content moderation,” said Dixit. “Algorithmic authoritarianism has polarised society, fuelling conflict and intolerance.” “The forces undermining democracy and freedom of expression through disinformation and fake news are the same people who are also vaccine and climate deniers, warmongers who cheer genocide, fan flames of ultra-nationalism and sectarianism,” Dixit continued.  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20250725050756_cf765c9e446e9a9b325ba8562b57446112e8751b8cf8d546b5d75031a46554f3.jpg" data-media-id="editor_1" data-image-id="20250725050756_cf765c9e446e9a9b325ba8562b57446112e8751b8cf8d546b5d75031a46554f3" data-rendition-name="original" width="2048" height="1385" loading="lazy" alt="Himal Media Mela 2025"> <figcaption>Welcome address by Nepali Times publisher Kunda Dixit. All photos: SUMAN NEPALI</figcaption> </figure>  However, even as operators of social media platforms are increasingly controlling how and to what degree the audience is able to connect with news and journalists, digital networks can also be a means of uniting against oppression and promoting public interest journalism. So controlling the internet because it has become violent is not the solution. Rather, Nepal should seek strict guidelines and their compliance, not by punishing journalists using irrelevant laws, as has been the case lately. “When we block platforms — along with the untruth, the truth also disappears,” noted Dixit. In her keynote, <a href="https://nepalitimes.com/news/journalism-will-never-be-out-of-fashion">Manisha Pande</a> of digital portal Newslaundry in India underscored the increased significance of journalism in the age of social media and AI. “In a democracy, journalism and access to clear, credible information is like access to clean water,” said Pande. “It is what allows people to make sensible electoral choices and it makes all the difference between a democracy and an autocracy.”  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20250726160732_57f331e6fe568fa0b114412e69793a182e10f9f1a526ca5325fa0be2ed9f1b01.jpg" data-media-id="editor_3" data-image-id="20250726160732_57f331e6fe568fa0b114412e69793a182e10f9f1a526ca5325fa0be2ed9f1b01" data-rendition-name="original" width="2048" height="1365" loading="lazy" alt="Himal Media Mela 2025 NT"> <figcaption>Keynote speaker Manisha Pande of Newslaundry. </figcaption> </figure>  But the media industry finds itself in a financial crisis today, brought on by social media as well as economic collapse since before the Covid-19 pandemic. Interestingly, Newslaundry which was launched in 2012, is a 100% ad-free: no Google ads, no corporate ads, no political funding, and fully sustained by subscribers, allowing them greater independence. In an age when facts do not matter, journalism needs to be more proactive and go where the audience is. Said Pande: “We need to use the internet and social media tools we have to repackage traditional journalism in a way that is interesting to the audience.”  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20250726160748_2041be8704d2347b2dedac87a4814dfa26b686808889f5b70371bf98d9a9842f.jpg" data-media-id="editor_4" data-image-id="20250726160748_2041be8704d2347b2dedac87a4814dfa26b686808889f5b70371bf98d9a9842f" data-rendition-name="original" width="2048" height="1365" loading="lazy" alt="Himal Media Mela 2025"> <figcaption>Networking during the Himal Media Mela 2025.</figcaption> </figure>  Designing a new digital space for journalism Echoing her sentiment was Anup Kaphle of Rest of World as he led the first session, Designing a New Digital Space for Journalism. “You have to meet your audience where they are, which is on their phones and social media,” said Kaphle, also noting that social media can be a “double-edged sword that is excellent for distribution but also vulnerable to misinformation.” Kaphle was previously Chief Editor of The Kathmandu Post, and has held Editorial positions at Buzzfeed, and The Washington Post. His talk focused on how newsrooms can evolve to thrive in the new digital media environment, and the need to accept that fact that how people consume text has fundamentally changed.  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20250726160744_f332b61bdf6dc7317dd960a2682f91f3aa594347c3aec2b484b5a8654207c74e.jpg" data-media-id="editor_5" data-image-id="20250726160744_f332b61bdf6dc7317dd960a2682f91f3aa594347c3aec2b484b5a8654207c74e" data-rendition-name="original" width="2048" height="1365" loading="lazy" alt="HImal Media Nepal 2025"> <figcaption>Himalkhabar editor Santa Gaha Magar with speaker Anup Kaphle of Rest of World. </figcaption> </figure>  The attention economy was a big focus of the talk. Most people are watching short form content on their phones - think TikTok, Instagram Reels, YouTube Shorts. “Every journalist should be able to go on camera and summarise their story in 30 seconds,” said Kaphle, also pointing out that building a loyal community of readers comes from consistency, quality, and trust Kaphle also emphasised the need to think about revenue, beyond the obsolete model of relying only on ads, and instead build diverse income streams, such as user generated revenue. He gave examples of the New York Times' metered paywall, where users get a certain number of free articles a month, and then The Guardian, which does not have a paywell but make convincing appeals for voluntary support from readers. There are also others that put most, or all of their content behind a hard paywall. An adjacent model is memberships, where paying members get access to events, behind-the-scenes, newsletters, or early access to content.  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20250726160744_a0d0029a1584fbd5367b3dc03776c16c54dd97f3a7a8164f8f0e23a1eef2ac1e.jpg" data-media-id="editor_6" data-image-id="20250726160744_a0d0029a1584fbd5367b3dc03776c16c54dd97f3a7a8164f8f0e23a1eef2ac1e" data-rendition-name="original" width="2048" height="1365" loading="lazy" alt="HImal Media Nepal 2025"> </figure>  “More and more newsrooms are opening up to their audience, talking to them about what kind of problems they would like to be solved,” said Kaphle, adding that publications with particularly loyal audiences may also think about merchandising —— think The New Yorker totes. In the meantime, there are a few fundamental things that make a story worth paying attention to. Can stories help readers understand complex information? Do stories add unique value? Are there news needs that are not being met? Are you tracking if, and when, your audience is reading? Do you have a journalistic mission that you are transparent about? TikTok and Journalism Meanwhile, Emad Zafar, head of communication from TikTok South Asia, said that while advertising models have put pressure on journalism, TikTok has emerged as a platform that promotes more democratised content.&nbsp; That has meant that even nations that call themselves democratic have put a blanket ban on the platform, citing concerns of privacy, national security, and safety. Nepal also banned the platform in November 2023, saying the social media platform is spreading social discord, but lifted it last year.  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20250726160748_a21a30928e26e5f4f63f6f89f4fa7fc47cbbdeb1e94b3b31a57d720ae7ead08a.jpg" data-media-id="editor_7" data-image-id="20250726160748_a21a30928e26e5f4f63f6f89f4fa7fc47cbbdeb1e94b3b31a57d720ae7ead08a" data-rendition-name="original" width="2048" height="1365" loading="lazy" alt="HImal Media Nepal 2025"> <figcaption>Karan Parihar of TikTok South Asia.</figcaption> </figure>  Despite being banned in numerous nations, including the most populous country in the world, the numbers that represent the platform are staggering. One in eight people across the world are on TikTok, creating 66,000 videos every minute. One billion people are on the platform every month.&nbsp; These figures make it clear why the platform is so important for journalists to get their content out to a much larger audience, said Karan Parihar of TikTok South Asia.&nbsp; Mamta Siwakoti, TikTok’s Trust and Safety Program Manager, explained the platform’s community guidelines and how journalists can use the platform, even as misinformation has become a major concern for users. TikTok has 21 fact-checking partners, which provide the platform with verified and real time information.  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20250726160732_407aeb7d1f657b6aac8451795da0353aad8baa9b6839930aa1cc9087395e29ae.jpg" data-media-id="editor_8" data-image-id="20250726160732_407aeb7d1f657b6aac8451795da0353aad8baa9b6839930aa1cc9087395e29ae" data-rendition-name="original" width="2048" height="1367" loading="lazy" alt="Himal Media Mela 2025 NT"> <figcaption>TikTok’s Trust and Safety Program Manager Mamta Siwakoti.</figcaption> </figure>  “Freedom of expression needs to be balanced with human rights,” said Siwakoti. “We consult experts while creating community guidelines, so that it serves our wider purpose of safety and security of our users.” Design and niche content Swarup Nhasiju Shrestha’s Design Sense for Journalists focused on shooting high quality video stories. Nhasiju is the creative head at V-Chitra advertising agency, and has done design and layout for many Nepali newspapers. “Your objective is to stop the scroll - nobody has the time to read anymore,” said Shrestha. He listed out the main types of shots and what they do for the story. A closeup of the face shows the subject’s emotions, a wide shot gives context to what is happening, and an unusual shot can show the subject in a different perspective. Cut every second that doesn’t move the story forward.  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20250726160736_b44d99be23087ee79eac0bc0fff39a75e000263a4bedc80c44eb32295bf4089a.jpg" data-media-id="editor_9" data-image-id="20250726160736_b44d99be23087ee79eac0bc0fff39a75e000263a4bedc80c44eb32295bf4089a" data-rendition-name="original" width="2048" height="1365" loading="lazy" alt="Himal Media Mela 2025 NT"> <figcaption>Designer Swarup Nhasiju Shrestha of V-Chitra advertising agency during his session.</figcaption> </figure>  Shrestha also emphasised the importance of audio. “The audience may forgive shaky video, but not bad audio.” As for text on videos, short sentences, in sans serif font, in black and white, is the easiest to read. Thumbnails are the new front page of a newspaper should have faces, action, and high contrast. In the meantime, a main piece of content can be split up into 3-4 minute ‘mini’ pieces that are less than a minute long. These get the most views, and can funnel viewers to the longer videos. And counterintuitively, release trailers after the main video. This way, anyone who sees a trailer and is interested, can go watch the main video right after. Also talking about high-impact video content was Sojan Prajapati of Kathmandu ko katha who started out with an aim to inform the public about culture and heritage.  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20250726160736_822c94baf230a97d92d3dad3f77c2db47d0d987aedac5ee62c2a4dba47479f91.jpg" data-media-id="editor_10" data-image-id="20250726160736_822c94baf230a97d92d3dad3f77c2db47d0d987aedac5ee62c2a4dba47479f91" data-rendition-name="original" width="2048" height="1365" loading="lazy" alt="Himal Media Mela 2025 NT"> <figcaption>Sojan Prajapati of Kathmandu ko katha.</figcaption> </figure>  In his session, Niche Content Creation, Prajapati told the audience how he has also used his platform ‘Speak up Nepal’ on Instagram for social issues, went on to push 21 petitions to the House of Representatives, 11 of which are yet to be discussed, while four have been resolved. The main purpose of journalism should lie in reinstating hope and faith in citizens in a world which is constantly consumed by negative rather than positive news, he said. “Virality and vulnerability have a connection. There should be positive reinforcement for something good. You just have to be genuine for content creation, genuineness pays off well.”  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20250726160748_8671ccafef079346e3fb3ae3a06129089e38be807be28d4ff63b1caec65dfada.jpg" data-media-id="editor_11" data-image-id="20250726160748_8671ccafef079346e3fb3ae3a06129089e38be807be28d4ff63b1caec65dfada" data-rendition-name="original" width="2048" height="1365" loading="lazy" alt="HImal Media Nepal 2025"> </figure>   <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20250726160748_9d0f6bfeda6cfc73ed16aa2cf6308a67d2e58b239ac81c4cda144fa9e0cd6e62.jpg" data-media-id="editor_12" data-image-id="20250726160748_9d0f6bfeda6cfc73ed16aa2cf6308a67d2e58b239ac81c4cda144fa9e0cd6e62" data-rendition-name="original" width="2048" height="1365" loading="lazy" alt="HImal Media Nepal 2025"> </figure>  Future of the news In the last session of the day, The Future of News, Sundeep Narwani spoke about how AI and journalism intersect, and that AI can help journalists in copyrighting, social media captions, editing and translation that help reduce the cost of human resources. Generative AI, in turn, is getting more refined as we feed it with more data. Perplexity and Gemini in particular are competing to become real time search engines.  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20250726160748_74c59cba8159f704dadf6fe8f53532c8cbe1ccb15387da6c0788d7d2abc51085.jpg" data-media-id="editor_13" data-image-id="20250726160748_74c59cba8159f704dadf6fe8f53532c8cbe1ccb15387da6c0788d7d2abc51085" data-rendition-name="original" width="2048" height="1365" loading="lazy" alt="HImal Media Nepal 2025"> <figcaption>Sundeep Narwani spoke about AI and the future of journalism.</figcaption> </figure>  “Agents are beyond bots. A lot of things will become automated, making things serious and sensitive, even leading to loss of jobs,” said Narwani while also urging users to be careful of biases. Even search engines such as Google have been found to favour certain subjects while powerful figures have had the platform remove or clean their names. This was in line with a session earlier in the day where Naresh Newar showcased a fake video demonstrating the power of AI, and how it could be misused, urging media institutions to come up with guidelines, to not rely overly on these tools.  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20250726160736_9270a6f0c5b70d6ce5dccb78bc1d24682b28cf0008ea4aadea689eb3ecececa3.jpg" data-media-id="editor_14" data-image-id="20250726160736_9270a6f0c5b70d6ce5dccb78bc1d24682b28cf0008ea4aadea689eb3ecececa3" data-rendition-name="original" width="2048" height="1365" loading="lazy" alt="Himal Media Mela 2025 NT"> <figcaption>Tech writer Naresh Newar.</figcaption> </figure>  Pollster Madhu Acharya of Sharecase Data Initiative had sobering but optimistic insights. Comparing Nepal Media Survey results of the past year, Acharya deduced that tv had the most viewership in Nepal, but 20% of its revenue was coming from YouTube, while radio was the most trusted, even though it is seeing a rapid decline in audience, and those who remain are mostly older men. Newspapers, on the other hand, was still one of the most trusted sources, however, it is the source of news for only a little over 5% people. More surprisingly, it is the younger crowd between 18-24 who are reading newspapers the most. On the other hand, online outlets are the new mainstream with most readers between 35-59. Social media has the largest engagement with YouTube, Facebook and TikTok leading the race. In fact, 11.1 million Nepalis are watching YouTube daily, but these platforms have the lowest level of trust.  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20250726160736_c08e5abacdf87f66f21bd4f1ff05567d9dcd63271e34adce04b121dbeafdcc4b.jpg" data-media-id="editor_15" data-image-id="20250726160736_c08e5abacdf87f66f21bd4f1ff05567d9dcd63271e34adce04b121dbeafdcc4b" data-rendition-name="original" width="2048" height="1365" loading="lazy" alt="Himal Media Mela 2025 NT"> <figcaption>Madhu Acharya of Sharecase Data Initiative presenting the latest findings of the Nepal Media Survey.</figcaption> </figure>

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The present and future of news

हिमालमिडियाले हरेक वर्ष मनाउँदै आएको हिमाल मिडिया मेलाको यो चौथो संस्करणमा उपस्थित सबैलाई स्वागत ।&nbsp; महिनै पिछे विश्वव्यापी सूचना र सञ्चार प्रणालीले अर्को फड्को मारेको हुन्छ। विगत २ महिनामा नै एआई-संचालित उपकरणहरू अचम्मसंग फैलिएका छन।&nbsp; सामाजिक सञ्जालका प्लाटफर्महरुले पाठकहरूलाई परम्परागत समाचार प्रदायकहरूसंग जोडिदिने क्रम जानिजानि घटाउँदै छन।&nbsp; बिग टेकले कन्टे्ट मोडरेसनको संरचना एक पछि अर्को गर्दै हटाएका छन ।&nbsp; यो एल्गोरिथ्म-मय अधिनायकबादले समाजलाई ध्रुवीकृत गर्दै, द्वन्द्व र असहनसिलतालाई बढावा दिएको छ। कलम चलाउने बितिक्कै झम्टी हाल्ने, बोल्योकि क्रोध र ईर्ष्या बर्षिहाल्ने। &nbsp;पत्रकारहरुलाई शत्रु ठान्ने, “१२ भाई” भनेर चिढ्याउने, “डलरबादी” भन्दै धम्क्याउने, “पत्रुकार”को बिल्ला लगाएर ट्रोल गर्ने क्रम बढ्दै छ । तर त्यही नै डिजीटल संजालहरु फेरि उत्पीडनसँग लड्न एक्यबद्यता जुटाउने, र सार्वजनिक हितको पत्रकारिता फैलाउने माध्यम पनि हुन। त्यसैले, अब इन्टरनेट उग्र भयो भनेर त्सलाई नियन्त्रण गर्दा, प्लाटफोर्महरु ब्लक गर्दा — असत्यसंगै सत्यपनि गुम्छ ।&nbsp; कसरी डिजीटल माध्यमहरुमा उपलब्ध अवसरलाई रक्षा गर्दै सामजिक संजालमा हुने उपध्रोलाई नियमन गर्ने। नेपालमा कडा गाइडलाइन र त्यसको पालना खोजिनुपर्छ, बिद्युतिय कारोबार एन प्रयोग गरेर पत्रकारलाई सजाय दिएर होइन। अंग्रेजीमा भन्ने गरिन्छ, अहिलेको नेपालमा सान्दर्भिक होला: “The exercise of my freedom should not violate yours”. Welcome everyone to this fourth edition of Himal Media Mela. The fact that most of you have paid to be here is proof that you value these interactions at a time of accelerated change in the media sphere.&nbsp;  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20250725060748_949591d168fbf38f0e1d39b377b1cba0daeabd526ec387e64cc7eb7820ac9802.jpg" data-media-id="editor_0" data-image-id="20250725060748_949591d168fbf38f0e1d39b377b1cba0daeabd526ec387e64cc7eb7820ac9802" data-rendition-name="original" width="2048" height="1365" loading="lazy" alt="Himal Media Mela 2025"> </figure>  On World Press Freedom Day this year, Reporters without Borders published a map of the world in which each country was colour coded in varying shades of red to match the degree of press freedom there. Most of Asia was a sea of red. Only Japan, Korea — and Nepal — stood out as lonely white islands. Even so, we in Nepal cannot take our freedoms for granted. The forces undermining democracy and freedom of expression through disinformation and fake news are the same people who are also vaccine and climate deniers, warmongers who cheer genocide, fan flames of ultra-nationalism and sectarianism. Swimming against this tide, and fighting the good fight through brave, independent journalism is Manisha Pande of Newslaundry from a neighbouring country to our south with a name that begins with the letter ‘I’.&nbsp; Manisha, we are honoured to have you here, eager to listen to you, and be inspired by your journalism. Welcome.&nbsp; This year’s Media Mela will not dwell too much on the challenges faced by journalism. We all know what they are. So, instead of talkshops, we will have workshops. How can we cover the most important stories that affect the daily lives of Nepalis in such a way that it is watched and read to build public opinion and spur policy reform?&nbsp; In an age when facts do not matter, journalism has to be more proactive and go where the audience is. यसै अवसरको उपयोग गर्दै हिमालमिडिया र यसले लिने नयाँ बाटोको विषयमा अलिकति कुरा पनि राखि हाल्छु। हिमालमिडिया अब मुनाफा वितरण नगर्ने कम्पनीको रूपमा परिणत भएको छ। यसले अझ धेरै &nbsp;व्यक्ति, संस्थाहरूसँग जोडिन र सहकार्य गर्न सहज हुन्छ भन्ने विश्वास लिएका छौँ। यो नयाँ non-profit company मार्फत् हाम्रो पत्रकारिता अझै फराकिलो हुनेछ। समावेशी बन्नेछ। An advance thank you to all the workshop speakers for your time, thank you everyone for participating, and thank you to TikTok for powering this year’s Himal Media Mela. There was a social media post the other day in which someone said (and I quote): “Himal Media Mela powered by TikTok? TikTok requires no attention span, while Himal articles require substantial attention span. This is a bit like a Diabetic Convention powered by Lumbini Chini Karkhana.” जे भएपनि, अन्तमा: आजको कार्यशालाहरुले हामी मिडियाकर्मीहरूलाई एउटा नौलो मौका दिने अपेक्षा राखेका छौँ – कसरी डिजिटल औजारले पत्रकारलाई दिएको उपायहरु सिक्न । धैर्य गरेर सुनिदिनु भएकोमा धन्यबाद। एक पटक फेरि सबै सहभागीहरूमा हार्दिक नमन र स्वागत।&nbsp;

Kunda Dixit

Journalism Reboot

Home Minister Sudan Gurung resigned on Wednesday following increasing coverage of and criticism over his investment in companies linked to controversial Nepali business figures Sulav Agrawal and Deepak Bhatta, who are currently under investigation for money laundering.
‘I am resigning from the position of Home Minister effective today to ensure impartial investigation into matters associated with me, and to make sure that there is no conflict of interest,’ Gurung wrote, saying that morality and public trust mattered more to him than office.
Gurung ended his message to the nation in English as he invoked the security forces, writing: &nbsp;‘For my country and For the respect of our security forces and For the youths of Nepal.’
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Gurung has become the second member to depart the Cabinet, serving for less than a month, despite the Nepali electorate’s hopes that Nepal would finally get a stable government after the RSP’s sweeping victory in the March elections.&nbsp;
Prime Minister Balendra Shah had sought clarification from Gurung on Wednesday after new details emerged about his shares in two micro-insurance companies, Star Micro Insurance and Liberty Micro Life, which are said to have been issued their licence by the Nepal Insurance Authority at the behest of Bhatta and Agrawal.
Gurung denied financial misconduct, saying that his investment in the two companies was included in his asset disclosure and insisting the misunderstanding is because of how the shares have been categorised.&nbsp;
Leaders within the RSP had called for an internal investigation into Gurung as they sought to maintain the party’s platform of clean governance and transparency. As such, Gurung’s position had become increasingly untenable, especially since former Labour Minister was sacked without being given an opportunity for clarification over a disciplinary breach involving his wife’s appointment to the Health Insurance Board.&nbsp;
On social media, Sah on Tuesday seemed to express dissatisfaction over the PM’s request for Gurung’s clarification.&nbsp;
Judging by the comments under Gurung’s resignation post, a significant part of the Nepali public seems to be firmly on Gurung’s side, blaming the mass media and what they call mouthpieces of old parties for driving him out of the Cabinet.&nbsp;
This is a reflection of his meteoric rise and the continued support he has maintained since he stepped into the spotlight as the leader of Nepal’s youth movement in the aftermath of the September protest.&nbsp;
Gurung has made headlines constantly ever since he burst onto the national stage, which includes questions over the degree of his and his organisation Hami Nepal’s involvement in the September 9 unrest, calls to divulge details behind Hami Nepal’s finances, and not paying five years of rent for an illegal lakefront property in Pokhara.&nbsp;
There have also been unsubstantiated claims, despite Gurung’s denial, about his ‘ties’ to the Free Tibet movement, which has made the Chinese— as well as Nepalis— wary.&nbsp;
As Home Minister, Gurung cultivated an image of a tough but approachabe leader, overseeing a series of high-profile arrests of previous political leadership and business figures even as he posted photos of sleeping in a sofa in his office, and engaged with the public on the streets and on social media.&nbsp;
As it stands, the Home Ministry was a bone of contention between Shah and RSP Chair Rabi Lamichhane before it was awarded to Gurung, who is a close ally of PM Shah. Analysts had noted that with Gurung in charge, the Home Ministry would be a hook for Shah if Lamichhane, with his share of controversies, stepped out of line.&nbsp;
Following Gurung’s resignation, the Prime Minister’s secretariat has said that the PM would take charge of the portfolio for the time being. But it will be interesting to see if and how fresh negotiations for the Ministry unfold within RSP.&nbsp;
And with his supporter base largely intact, it remains to be seen how much of an impact this setback will have on Sudan Gurung’s political aspirations.&nbsp;

Home Minister Sudan Gurung resigns

Sudan Gurung is dancing. It is 2009. He has an emo fringe falling over one eye and is spinning on a polished floor. His dance shows dedication — moves that take years of bruised elbows to land. The clip is 16 years old, and had been sitting in the dead archives of YouTube and old Facebook pages, watched by almost nobody. This month <a href="https://www.tiktok.com/@4gr4j/video/7621892206902725909">it has 1.9 million views</a>. Gurung became Home Minister on 27 March and resigned on Wednesday, barely a month into office. His<a href="https://www.tiktok.com/@aayvik/video/7626069452177542408"> pre-political life had been put back into circulation</a> at industrial speed -- the b-boying, the DJ sets, and the YouTube video of him dancing in a music clip.&nbsp;  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/2026042202040_71df4d531423e7c941abde95fb8106346c70ab0afb71bbeb520cc570f14ba178.jpg" data-media-id="editor_2" data-image-id="2026042202040_71df4d531423e7c941abde95fb8106346c70ab0afb71bbeb520cc570f14ba178" data-rendition-name="original" width="2300" height="1000" loading="lazy" alt="When aura meets audit"> </figure>  The youth of Nepal, well-versed in snappy TikTok edits and aura compilations, turned the archive into a meme economy almost overnight. TikTok remixed the footage to trap beats. The comments settled on a nickname that crossed into everyday speech within days: 'Homie Minister'. <div class="embed-block"><blockquote class="tiktok-embed" cite="https://www.tiktok.com/@yalexthwreal/video/7622325255792512276" data-video-id="7622325255792512276" style="max-width: 605px;min-width: 325px;" > <section> <a target="_blank" title="@yalexthwreal" href="https://www.tiktok.com/@yalexthwreal?refer=embed">@yalexthwreal</a> <a title="sudangurung" target="_blank" href="https://www.tiktok.com/tag/sudangurung?refer=embed">#sudangurung</a> new home minister of Nepal😎 <a title="fyppppppppppppppppppppppp" target="_blank" href="https://www.tiktok.com/tag/fyppppppppppppppppppppppp?refer=embed">#fyppppppppppppppppppppppp</a> <a title="sudangrg" target="_blank" href="https://www.tiktok.com/tag/sudangrg?refer=embed">#sudangrg</a> <a title="home" target="_blank" href="https://www.tiktok.com/tag/home?refer=embed">#home</a> <a title="minister" target="_blank" href="https://www.tiktok.com/tag/minister?refer=embed">#minister</a> <a target="_blank" title="♬ original sound - •⪨н є α я т ❤н α ¢ к є я ⪩• - Music Universe 🎧" href="https://www.tiktok.com/music/original-sound-•⪨н-є-α-я-т-❤н-α-¢-к-є-я-⪩•-7308733170064231170?refer=embed">♬ original sound - •⪨н є α я т ❤н α ¢ к є я ⪩• - Music Universe 🎧</a> </section> </blockquote> <script async src="https://www.tiktok.com/embed.js"></script></div> As Home Minister, Gurung was in charge of the Nepal Police, Armed Police Force, Department of Immigration, and the country's internal security apparatus. Calling him 'homie' collapsed the distance between that office and the Discord server where the movement that brought him into power had organised itself. What is harder to explain is why the nostalgic clips did the narrative work for Gurung's political standing right up until the moment the paperwork did not. A teenager on a dance floor in a Thamel club, filmed before smartphones had decent cameras, was functioning as political currency for a powerful home minister, while a share registry was quietly filling the other column. The footage was not an argument. Gurung was not doing anything in it that related to home affairs. He was just dancing. The comments compared him to <a href="https://www.tiktok.com/@4gr4j/video/7621892206902725909">Korean film heroes</a>. A separate <a href="https://www.tiktok.com/@tandavyt7/video/7622151050128018708">48,000-like edit</a> was captioned 'Our New Home Minister Aura'. The replies were full of people saying they got chills listening to him speak. Even after his resignation, most comments on his Facebook page were supportive, saying he had been punished for pursuing truth and justice.&nbsp; Political legitimacy in Nepal has been built out of many things over the last 70 years, but it has never been built out of this. The question was always: what happens when the job starts demanding things his style, boldness, and swag cannot provide. Political aura in Nepal used to be a slow harvest, now it isn't. B P Koirala spent eight years in prison under the Panchayat. He wrote fiction at Sundari Jal. The writing survived, the prison sentences survived, and that experience became the template for what a serious Nepali politician looked like: someone the state had tried to break and failed. Legitimacy was accumulated by having their lives taken away, and refusing to bend the knee. The old mechanics of legitimacy produced politicians who could be audited. The record was made of words, dates, votes, and years behind bars. A voter who wanted to know what a leader stood for read his writings. A journalist digging for inconsistency could find it. The system was slow, often corrupt, and frequently boring. But boring was part of the job description. A minister was supposed to be slightly dull — evidence that the person was doing the unglamorous work of reading files and sitting through committee meetings. Today, boring is a disqualification. The attention economy rewards velocity and visual charge, and a politician who cannot generate either does not exist in the feed, and that means does not exist at all. The legacy parties are still issuing press statements criticising the new guard in the grammar of paper trails and procedural failure. But the audience has stopped reading, users scroll for their next viral bite. Sudan Gurung, unlike the old parties, understood exactly which grammar the feed rewarded. On his first evening as Home Minister, he posted a photo of himself sleeping on a sofa inside the ministry. Caption: creation cannot be greater than the creator, government is not above the people. The image travelled further in 12 hours than any ministerial press release has ever done.&nbsp; A minister napping on a sofa, phone-shot, zero production, read by the public as evidence of a minister who had skipped the motorcade and got straight to work. Gurung used Facebook to announce the names of former ministers and businessmen he intended to arrest. The feed was used to pre-announce state security action.  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20260422010456_2fa1918e1dd031d01f38b4001ee306d9414073cec0b795fa43a75cb5a8deb8c7.png" data-media-id="editor_6" data-image-id="20260422010456_2fa1918e1dd031d01f38b4001ee306d9414073cec0b795fa43a75cb5a8deb8c7" data-rendition-name="original" width="926" height="868" loading="lazy" alt="When aura meets audit"> </figure>  INFLUENTIAL INFLUENCER This is not how the Ministry of Home Affairs has ever operated. It is how a YouTuber releases a series. Sudan Gurung was a political content creator. As home minister, he was an influential influencer kinetically doing something in the visual medium. Much like Prime Minister Balendra Shah's sunglasses, Gurung's aura, authenticity and swag were a brand asset, instantly recognisable at thumbnail size. Balen's rap career supplies a pre-political archive that authenticates him the same way Gurung's DJ sets and b-boying clips authenticated him. The aesthetic is doing the work a manifesto used to do. The work is authenticity, and the strategy is auramaxxing. The emo fringe predates the ministry. The DJ sets predate Hami Nepal. The b-boying predates the earthquake, the NGO, the September uprising, the interim cabinet, all of it. Whatever Gurung is now, he was already that person before the office existed. This was the real spectacle of the Homie Minister: authenticity. Nepal's youth have grown up watching heavily-polished, talking-point ministers speak in a language aimed at nobody in particular. But that grainy archival clip of the Home Minister from 2009 was honest.  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20260422010456_5d6dff3a09e8b7e77dc60c3aa567c9e02b6bd5f90f94e20737ec05cc9a09023b.jpg" data-media-id="editor_7" data-image-id="20260422010456_5d6dff3a09e8b7e77dc60c3aa567c9e02b6bd5f90f94e20737ec05cc9a09023b" data-rendition-name="original" width="1800" height="1000" loading="lazy" alt="When aura meets audit NT"> </figure>  The effect transcended GenZ. <a href="https://www.tiktok.com/@ektapokharel/video/7623242573481561365">A TikTok trend</a> captioned NOT ONLY OUR HOME MINISTER, WE ARE ALSO FROM THAT ERA <a href="https://www.tiktok.com/@sonykhadka/video/7624106790266948872">has millennials posting their own</a> archive photos from the same period, aligning themselves with Gurung's pre-political aesthetic. The aura did <a href="https://www.tiktok.com/@_thakuri/video/7623397397556645141">cross-generational work</a>. It was a shared legibility, spanning at least 15 years of Nepali youth culture, with the Home Minister standing at its centre.&nbsp; The traditional politician's entire adult life is a performance of identity. Every photograph is lit for the media, every statement is vetted. The persona is the product, and the product has been in development for 30 years. This makes the old guard legible but suspect in the attention economy. A generation raised on authenticity-as-currency reads the decades of careful performance as evidence of something to hide. The polish is the problem. The nostalgic Sudan Gurung party clips inverted this. The polish was absent. The footage could not be performance aimed at the viewer, because the viewer did not exist in 2009 and neither did the political stakes. The clip was therefore read as real, in a way a press conference can never be. It was just a kid dancing, and he happened to grow up to be the Home Minister. But Sudan Gurung's job was never to go viral. The Ministry of Home Affairs requires the person running it to file a complete asset declaration and to avoid holding financial interests in crony entities.&nbsp; None of that work is content. A correctly filed asset declaration does not get remixed into a trap beat. A functioning immigration database is not a TikTok. The paperwork that constitutes actual governance is structurally boring in exactly the way the old parties are structurally boring, and for the same reason. It is the slow, procedural, checkable apparatus that the old system was built to produce and that the new system has not yet learned to replace. And it is painstaking follow-the-money paper trail investigative journalists in the legacy media who uncovered the evidence. You cannot auramaxx your way out of a share registry. You cannot post your way past a conflict-of-interest statute. No amount of fire outfits and wild DJ transitions does anything for you when a journalist pulls the initial shareholder list of Star Micro Insurance and finds your name at number 49, with Rs2.5 million in shares alongside investors linked to Deepak Bhatta and Sulav Agrawal — two men currently at the centre of a Rs 3.7 billion money laundering investigation. <a href="https://www.tiktok.com/@blox.drop/video/7622173520981658900">Auramaxxing was engineered</a> for the mechanics of reaching office. It is the reason Sudan Gurung became Home Minister and Gagan Thapa did not. The question that had not yet been tested, until this week, was whether the same weapon works when the terrain changes. The terrain does change when you assume power. This week, the answer arrived. TWO CLOCKS Two clocks had been running, and they did not sync. The first clock was built for auramaxxing. A clip posted at eight in the morning peaked by noon. A sofa photo was remixed before the minister had left the building. The feedback loop is fast and legible, and a politician playing this clock gets real-time data on what to post next. The old guard never learned to read it, which is a large part of why they lost the election. The second clock was the one the ministry actually runs on. It measures in quarters, court calendars, and the slow grind of investigation files moving between offices. A share registry takes weeks to pull. A money-laundering case moves at the speed of the prosecutor's office, which is to say, it often does not appear to move at all, until one morning it does. The legacy mass media is fed leaks, and the second clock does not care whether the minister is currently trending. The two clocks collided this week, and the second clock got there first. Faster than anyone expected. The first clock put Gurung in the Home Ministry in weeks. The second clock put him out of it in less than a month. On Sunday evening, Diyopost and Janaastha published documents showing Gurung as a founding shareholder in Star Micro Insurance and Liberty Micro Life — companies licensed by the Nepal Insurance Authority in 2022 following what reporting identified as political lobbying by Bhatta and Agrawal. A photograph also surfaced of Hami Nepal, the NGO Gurung chairs, honouring Bhatta as a donor on 21 December 2021. Gurung's first response was auramaxxed. A Monday Facebook post distinguishing ‘rumours’ from ‘facts’, insisting the shares were disclosed within his broader Rs20 million securities portfolio, promising to cooperate with any investigation. "Allegations and truth are not the same thing," he wrote. "Decisions should be based on evidence, not sentiment." It was a coherent clip, but it did not stop the clock. By Wednesday, Prime Minister Balendra Shah had sought written clarification. Leaders within the RSP itself were calling for his resignation. The opposition Nepali Congress had framed the question as one of democratic transparency.&nbsp; Gurung resigned, posting his decision to Facebook as he did everything else. Ethics, he wrote, hold more weight than any position. There is no power greater than public trust. He ended in English, invoking ‘my country … the respect of our security forces … the youths of Nepal’. Even the exit was content. And this is the asymmetry the office exposed. A politician whose legitimacy is built on fast 30 second videos is structurally exposed to a process that runs slower than the news cycle, because the archive of aesthetic proof was not engineered to answer documentary evidence.&nbsp; It was engineered to displace the demand for documentary evidence in the first place. When that demand returns, as it always does once a politician takes office, the digital archive keeps performing, but the documents keep getting uncovered. And the two tracks do not communicate. The old guard knew this clock because they had no other clock to know. What they lost in charisma they gained in durability: a politician built over 20 years of parliamentary record is harder to dislodge with a single document because they have already survived thousands of documents. The new guard has not been stress-tested against its own paper trail. Sudan Gurung has now been tested, and the test is over, and the template has been written in his exit rather than his survival.&nbsp; A politician can enter office on the strength of a dance clip, and the same class of evidence — share registries, company filings, founding-shareholder lists at number 49 — that would have ended the career of a politician in a previous era of Nepali politics has ended his. The second clock got there. The feed did not save him. Or not entirely. Because the resignation itself is now in the feed. The Facebook post. The 46 brothers and sisters. The epic sign-off. Within hours of stepping down, Gurung had already re-enrolled his exit into the same register that put him in office. The clip of the Home Minister dancing in 2009 is still in circulation. The sofa photo still reads as sincerity. The investigation into the micro-insurance shares will move at the speed of Nepal's prosecutor's office, which is to say, at a speed the feed has long since outrun. The movement that installed Gurung in the name of ending elite capture has had its answer about whether its own hero is subject to the same audit it demanded of everyone else. He walked — or was walked — before the audit ran its course. The resignation was framed as moral choice rather than forced exit, and the framing is already winning. Whether that framing holds is the next test. Auramaxxing, it turns out, is a weapon that works in one direction only: it got him the job, and when the documents arrived, it did not save him. But it may yet save the person. These are not the same thing. If the technique is wounded, it is not yet dead. The next Nepali politician with a pre-political archive and a phone is watching how Gurung exits, not just how he entered. And the answer is: you exit the same way you entered: on Facebook. In your own voice. Before anyone else writes the caption. Whether he comes back is the thing to watch. Whether the technique does is already decided. &nbsp; &nbsp;

When Aura meets Audit

Just three weeks in, Prime Minister Balendra Shah has already shed two ministers, and is having to contend with the economic fallout of the West Asia war plus the global order that it has upended.&nbsp;
The new dispensation in Nepal has aroused interest in New Delhi, Beijing as well as Washington. The ouster of Home Minister Sudan Gurung, whose first act in office was to arrest former prime minister K P Oli, has foreign policy wonks scratching their heads.
The US sent Assistant Secretary of State for South and Central Asian Affairs Samir Paul Kapur on a special mission to figure out what is happening in Kathmandu. In town at the same time was Cao Jing, Deputy Director General of the Asian Affairs Department of China’s Ministry of Foreign Affairs. And Prime Minister Shah is preparing for an official visit to India.
For the Americans, it is mostly about containing China and looking after the welfare of Tibetan refugees, while pushing its own MCC Compact and State Partnership Program (SSP). Beijing is mindful of the post-Dalai Lama era, and does not want instability in Nepal to encourage free-Tibet activities. India lately seems more wary of American activity in what it considers its backyard.
The Chinese appear relieved to see Sudan Gurung go. Only last week, Ambassador Zhang Maoming met Gurung during which he raised the issue of Tibetan and Taiwanese activities in Nepal, seeking firm commitment that Kathmandu would not harbour activities hostile to Beijing.
“Geographically we are close to Tibet and not to the Mainland, so China remains suspicious of us, especially after the TOB and free-Tibet components that emerged from the GenZ protests,” says geopolitical analyst Indra Adhikari.
Kapur, for his part, met RSP Chair Rabi Lamichhane, Finance Minister Swarnim Wagle and Foreign Minister Shishir Khanal. Although investment and infrastructure was on the agenda, the main issue seems to have been about Tibetan refugees. In nearly parallel meetings with ministers, Cao Jing warned Nepal not to be too cosy with the Americans.
For Indian academic and Nepal watcher Sukh Deo Muni, all this harks back to American activity in Nepal during the height of the Cold War. He tweeted: ‘US senior diplomat Paul Kapur's statement in Kathmandu must be understood carefully in New Delhi. He said the US does not want China or any other country to dominate Nepal.’&nbsp;
‘Any other country’ could be a pointed reference to India, and what this means is that Nepal may now have to navigate even more carefully a tri-polar world order reshaped by the West Asia war.&nbsp;
Nepali journalist based in New Delhi Akanshya Shah agrees that the United States may not be seeing Nepal through the Indian lens anymore, while New Delhi does not want heightened US activity in what it considers its sphere of influence. All this is further complicated by recent frostiness in Washington-New Delhi ties.
“New Delhi doesn’t have that familiarity factor it used to with old leadership in Nepal, but it is curious about what the young Balen Shah will do and what kind of relation he will pursue with India,” she adds. “Certain decisions of the Balen government such as ending VIP culture and delivering passport at homes have hugely resonated with the Indian people, he has in some ways become a role model among the youth in India as well.”
India has invited Prime Minister Shah for an official state visit, which will be his first foreign trip as per tradition. Shah graduated in structural engineering from a college in Bengaluru, and knows India well. Shah has injected religious elements into his public exposure as prime minister and this could help project Nepal’s ‘soft power’ in dealing with India.
But he has also been a nationalist on the Limpiyadhura map dispute, and there are other thorny issues like air connectivity, river projects and power exports that need to be ironed out.&nbsp;
Sukh Deo Muni warns that the old Indian diplomatic approach based on religio-cultural stakeholders in Kathmandu may not work anymore. He wrote: ‘India's Modi government must prepare itself well to deal with new Nepalese leadership and their empowered support base, which is self-confident, highly nationalist, aspirant and impatient.’
The RSP’s 22-page National Commitment document said Nepal should abandon its historical ‘buffer state’ identity to serve as a ‘vibrant bridge’ between regional and global powers. Much of this debate is theoretical, and there is much navel-gazing that distracts from regional realpolitik.&nbsp;
“Whether we are a buffer state or a vibrant bridge, in today’s heightened geopolitical scenario we have to have good relations with good neighbours,” explains Akanshya Shah. “What is of paramount importance is that our ties are based on the aspirations of the young generation, so that they are engaged.”
Indra Adhikari goes as far as to say that the concepts of “buffer state” and “vibrant bridge” have both failed and Nepal is neither. “We have had zero roles in mediating or de-escalating the tensions between India and China to call ourselves a buffer state. As a vibrant bridge, we cannot facilitate trade of the two countries. The new government should have researched and consulted more before proposing the same outdated and failed foreign policy concepts.”&nbsp;
What will be much more important for Prime Minister Shah is to continue Nepal’s traditional policy of ‘equidistance’ and convince his interlocutors that it is not an anti-Indian stance.&nbsp;
“At a time when there is increased interest of big powers in Nepal, we need to do a bit of our own homework for the systemic reforms we want,” says Akanshya Shah. “As for India, we first need to clearly define what we want on connectivity, energy and culture. But most importantly, we have to capitalise on the goodwill of India which we haven’t been able to in the past.”
Adds Indra Adhikari: “When it comes to fundamental aspects of foreign policy that ensures and enhances the well being of our citizens, national parties should all have one unified voice that doesn’t change when the government does. Only then the future generations can own it.”

Love thy neighbours (and America)

Prime Minister Balendra Shah sought written clarification from Home Minister Sudan Gurung following news of his investment in two companies linked to controversial Nepali business figures Sulav Agrawal and Deepak Bhatt, who are currently at the centre of a Rs3.7 billion money laundering investigation.
Home Minister Gurung's secretariat said that it has responded to the PM and submitted a written explanation. This comes after Home Minister Sudan Gurung issued a public clarification about the new developments regarding his investments on Monday.&nbsp;
Gurung is listed as a founding shareholder of two micro-insurance companies Star Micro Insurance and Liberty Micro Life, having acquired shares amounting to Rs2.5 million. The two companies are said to have been issued their licence by the Nepal Insurance Authority at the behest of Bhatt and Agrawal. Family members and close aides of both Bhatt and Agrawal have stakes in the two companies.&nbsp;
Bhatt, chairman of Infinity Holdings, is a power broker accused of using his political connections to secure and manipulate public procurement contracts, influence policy changes ass well as leadership appointments to regulatory institutions including the Securities Board of Nepal and Nepal Insurance Authority.&nbsp;
Meanwhile, Shanker Group vice-chair Sulav Agrawal was also arrested earlier this month as part of a broader money laundering probe as well as an investigation into the group’s finances. Agrawal was previously arrested during the Covid-19 pandemic after he was found selling &nbsp;67 infrared thermometers from a vehicle with diplomatic credentials. At the time, Bhatt is said to have used his connections to facilitate Agrawal’s release.&nbsp;
Critics have raised concerns the lack of detailed disclosures on Gurung’s part about investments tied to the very figures that his Home Ministry is in charge of investigating. There are also questions as to the source of his investment, which Gurung said in his clarification were raised through loans.
In his clarification, Gurung denied concealing his investments, saying that his shares in the two companies are part of in his over Rs20 million portfolio included in his asset disclosure and insisting the misunderstanding is because of how the shares have been categorised. &nbsp;
On his name and portfolio being associated with controversial figures, he responded, ‘There are hundreds to thousands of shareholders in a company. Buying shares does not constitute a partnership with anyone.’&nbsp;
He continued: ‘If that is the basis, then everyone with investments in those companies must be held accountable, which is not fair. Investments in the companies include those from media houses and banks. Are they all guilty?’
Leaders within the RSP have called for internal investigation into Sudan Gurung, to maintain the party’s platform of clean governance and transparency.&nbsp;
This comes after the sacking of Labour Minister Dipak Sah earlier this month after the RSP found him to be in breach of the party code of conduct following the reappointment of his wife to the Health insurance board. Sah was not given the opportunity for clarification prior to his departure.&nbsp;
Critics have said that the party is reverting to the patronage-driven politics of previous leadership following the appointment of figures close to RSP leadership in various key positions.
Many influential business owners elected to the House with direct stakes in the business, finance, tourism, and infrastructure sectors sit in Parliamentary Committees that would directly benefit their interests. &nbsp;
On Monday, RSP appointed Bhupdev Shah, who previously was a part of Balen Shah’s secretariat during his tenure as Kathmandu Mayor, as the party’s general secretary. Some have questioned the party’s decision to appoint Shah without going through an election process in its upcoming general convention.&nbsp;
Shah’s appointment comes as there is increased public attention over members of the Prime Minister’s inner circle being appointed to key advisory positions as well as to head governance reform committees.

himal-media-mela-2025

The present and future of news

Journalism Reboot

Home Minister Sudan Gurung resigns

When Aura meets Audit

Love thy neighbours (and America)

PM seeks clarification from HM