<figure><img width="674" height="764" src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221110151112/636d07309c7e80680e0a5fa8jpeg.jpg" alt=""/><figcaption>Photo: JEEYA SHRESTHA (@meraki_reads_)/INSTAGRAM</figcaption></figure>In May 2020, in the middle of the first lockdown in Nepal, Jeeya Shrestha discovered Bookstagram, a niche community of readers on Instagram, while scrolling through Tumblr, a microblogging site. Amidst the gifs, short blogs and videos Tumblr is popular for, the pictures of books on a cosy blanket on top of a white sheet, surrounded by candles, flowers and fairy lights, with tea or coffee on the side, and colour coordinated bookshelf stood out to Shrestha whose love of books began in school. With time in hand and a promise of a community that shared the same interest as her, Shrestha joined Bookstagram posting as @meraki_reads_.  <img width="244" height="462" src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221110151112/636d07339c7e80680e0a5fa9jpeg.jpg" alt="">“Think of something you adore very much. Now imagine being among the people who share the same interest. Doesn’t that sound amazing?” says Shrestha. “I didn’t have anyone to talk to about books. Bookstagram was a platform where I could talk about books endlessly with people who loved them too.”Many book enthusiasts like Shrestha open their accounts with the hopes of finding people who enjoy reading as much as they do while documenting their own readings. Here, books become more than literature, it becomes art. Posts often feature aesthetically pleasing photos of books with short, snappy reviews as well as To Be Read (TBR) lists, and recommendations. Readers then take to the comment section to discuss the book and/or the author.The is an international community and currently, there are over 62 million posts under #bookstagram. The Nepali hashtag #kitabloversnepal has more than 1k posts. With people staying home due to the global pandemic, there has been an uptick in the number of new accounts as well as engagement in the old ones including those in Nepal.“Lockdown increased readers, I would be shocked if it didn't add to the numbers. Where there is an interest, there will be an online community,” says Julie Baker, an American bookstagrammer. Known as @bujo.books, Baker switched from a bullet journaling account to posting about books in July 2020. <img width="682" height="610" src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221110151112/636d07369c7e80680e0a5faajpeg.jpg" alt=""><img width="913" height="907" src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221110151112/636d07399c7e80680e0a5fabjpeg.jpg" alt="">Photos: JEEYA SHRESTHA (@meraki_reads_)/INSTAGRAMNepali bookstagrammer Aashruti KC (@bookwormz_review) agrees. “In Nepal, the community is finding its footing. I can see many new people joining Bookstagram, especially during the pandemic. However, compared to other parts of the world, the reading community here is still not very strong,” says KC, who opened her account in 2017. But given its growing appeal and wide reach, this corner of the internet has not only transformed the way books, especially works of fiction, are read, reviewed, and often marketed, it has also changed the reading habits of people. “I read a lot of Nepali literature and recently, I have noticed that a growing number of readers are interested in Nepali literature as well. I have always wanted young readers to pick up Nepali classics, as they represent our society,” says KC.Shristi Shakya (@inspires_mez) has seen the diversity in the books and genres that people read expand over the years since she joined in 2015. “Bookstagram has given exposure to books that would otherwise not be highlighted elsewhere,” says Shakya.Outside Nepal, those with a larger following often receive review copies of books, a perk those based here are yet to enjoy. And while those on Nepalibookstagram claim that the community has affected the sales of books by a huge margin, booksellers have some reservations.Prem Prasad Sharma, proprietor of Nepal Mandala Book Shop in Pokhara and Books Mandala in Kathmandu says that though the exposure has helped attract more readers, it has not significantly increased the sales. <img width="247" height="462" src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221110151112/636d073b9c7e80680e0a5facjpeg.jpg" alt="">As they strive for better recognition, those in the community are happy to have found a camaraderie, especially during the pandemic. Says Shrestha: “I would continue bookstagram even when things go back to normal, I read fantasy as an escape to my real life and having someone else to talk about the book is an amazing bonding experience.”

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Love of books goes online

<figure><img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221109121148/636b94049c7e80680e06f1d5jpeg.jpg" alt="" width="940" height="700"/><figcaption></figcaption></figure>It is 2021, and everybody is a content creator. If people are not leveraging social media to do their own personal branding, they are using it as free space to market their small business, their online startup, book club, social enterprise or homemade brownies.A picture is not just clicked and posted. Well, it is, but not before it is adjusted, colour corrected, filtered and given a poppy frame, possibly with text accompanying it. Fitness instructors are pushing out workout videos on Instagram, startup CEOs are writing blogs on LinkedIn, mothers makingachaarare getting bookings via Facebook comments, and dermatologists are giving skin tips through TikTok videos.They all know that content is king. Some may be getting paid for it, and some may not, but they’re all motivated to stay online and keep talking.People no longer need to pander to the gatekeepers of entertainment, thanks to the web. Social media is a seemingly an even playing field. ‘Seemingly’ because algorithms give more reach to content that receive more engagement, plus a lot of content creators have entire teams hired to handle their pages, while we fumble with our browser tabs. Besides, if we are all publishing content regularly, we are also dealing with increasing competition to get our content liked, shared or commented on.<figure><img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221109121148/636b94069c7e80680e06f1d6jpeg.jpg" alt="" width="940" height="700"><figcaption> </figcaption></figure>Content with images get more views than written content, and studies show video content proves to be the most engaging and persuasive format of all communication. Not everyone has a filmmaker, video editor or professional photographer in the family to lean on. Hence, content creation apps have become a staple in every mobile phone – at least, of those who prefer to be self-dependent and tech-savvy.Millennials today are posting stunning influencer-level photographs and Gen Z kids are sharing videos to express themselves. So, what are they using to create creative content? Here is a list of five apps that go into the casual content creator’s toolbox.CANVAThe all-rounder superstar of content creation, <a href="https://www.canva.com" target="_blank" rel="noopener noreferrer">Canva</a> has given many budding graphic designers a run for their money with its ability to create drag-and-drop designs of everything from a Facebook cover photo to a presentation cover to a marketing brochure in both digital and printable file formats.<img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221109121148/636b94099c7e80680e06f1d7png.png" alt="" width="640" height="640">It is the market leader mainly because it offers user-friendliness and customisation options like no other product. Whether you use it on mobile or desktop, with a little practice, you can design beautiful posters, social media posts and invitations like a professional would, in very little time.Canva puts the ‘can’ in can-do, and it even offers colour palettes, complementary font combinations, free vector icons and readymade templates so that you never have to start with a blank page. The best part: it isn’t just about creating images.Canva is perfectly suited for those looking to design business cards, educational workbooks, newsletters and flyers as well. All in all, if you don’t have the time or bandwidth to master professional software like Adobe Photoshop and Illustrator, Canva is your saviour!<img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221109121148/636b940c9c7e80680e06f1d8jpeg.jpg" alt="" width="300" height="300">INSHOTLet us say, you have a beautiful portrait photo, but you want it in square size (1:1 ratio) without cropping any of it, so that it looks better on your feed. Enter <a href="https://inshot.com" target="_blank" rel="noopener noreferrer">InShot</a>, the app that shot to fame for its canvas size options to edit your photos to suit the platform you are placing them on.Do not underestimate InShot’s capabilities by its welcome screen, a minimalist three-button page that asks whether you want to create a Video, Image or Collage. This app is quite the multitasker and easily one of the essential image and video editing apps that make content packaging a breeze.When it comes to video, InShot helps stitch video clips into one longer video, letting you adjust speed of footage as well as add music (from an assortment of free tracks available on the app itself) along the way. It even has cool features like the freeze frame or reverse video option. For both images and videos, you can add filters, text boxes, stickers and frames to your content, and you can change the canvas size as well.Choose from background colours, gradients and patterns to customise your plain white canvas to make it look cute. For those unfamiliar with common photo editing features like adjusting the levels of contrast, warmth, saturation and grain, preset filters can give pictures or video a more polished look and character to it without wasting any time.ADOBE SPARKFor a creativity app that lets you design stylish layouts in vivid colours that will up your social media game in no time, it’s surprising how little people even know about <a href="https://www.adobe.com/express/" target="_blank" rel="noopener noreferrer">Adobe Spark</a>. You don’t have to be in branding or social media marketing to enjoy the benefits of this sophisticated app that is quite simple to use. Kickstart logo design by gathering and compiling ideas using Spark, on your logo idea, create professional looking Instagram Highlights that impress your followers, or create cool videos and let loose your imagination.<img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221109121148/636b940d9c7e80680e06f1d9jpeg.jpg" alt="" width="640" height="621">A lot of people pit Canva against Spark, but being an Adobe product, Spark does seem to produce more professional looking content and if you are not a beginner, Adobe Spark will definitely give you more visual value for your efforts. Unique features like a separate editor that lets you create beautiful web pages and the ability to record audio (for voiceover) while editing your video, give Spark a clear edge over other apps in the digital content creation realm.<img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221109121148/636b94109c7e80680e06f1dajpeg.jpg" alt="" width="512" height="512">QUIKFor a slick video editing app that does not insist on adding its watermark (VivaVideo and BeeCut do) in exchange for being able to use it for free, <a href="https://play.google.com/store/apps/details?id=com.gopro.smarty&amp;hl=en&amp;gl=US" target="_blank" rel="noopener noreferrer">Quik</a> is the answer. Developed by GoPro primarily for Instagrammers who want to capture their sweet moment or action-packed memories, without spending hours applying every transition, cover, and soundtrack.Quik also offers a convenient menu of ready templates that encapsulate almost every mood, with colours, fonts and elements to evoke a specific style. A clever problem solver, this app has its own library of special photos or videos beforehand to edit into something nice later, instead of having to scroll through hundreds of files in your gallery to find that one candid gem. The app is so smart, it will even collect content from the photo gallery and create automated videos, like Google Photos does, and serve it up to you every week. User do not have to do anything and they have content at their fingertips.There are dozens of other apps, but let us end this list with a few special mentions: Adobe Premiere Clip for simply arranging and cutting video clips without rich features, <a href="https://lightroom.adobe.com" target="_blank" rel="noopener noreferrer">Adobe Lightroom</a> for making average photography look stunning with a few smart filters and touch-ups, and <a href="https://www.madewithover.com" target="_blank" rel="noopener noreferrer">Over</a> for using beautiful typography (words in attractive font) and creating next level Stories.Saniaa Shah runs Studio Aakar, a film production studio. Her marketing career helped her develop a keen interest in tech and digital culture.

Saniaa Shah

Keeping up with content creators

<figure><img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221108181144/636a96049c7e80680e05dc43jpeg.jpg" alt="" width="1500" height="964"/><figcaption>Hillary Clinton, then First Lady of the US, brought her own press corps of over 40 media followers during her Chitwan visit in 1985, with Tiger Tops staff</figcaption></figure>In ancient times, prior to the advent of social media and the internet, we did well using traditional print, newspapers and magazines in which to spread the word that Nepal was the fashionable cultural destination of choice and a must-visit for discerning adventurers.It was my job to brief the press and ensure a constant stream of travel, wildlife and adventure articles about <a href="https://archive.nepalitimes.com/regular-columns/So-far-so-good/fire-in-the-afternoon-tiger-tops,846">Tiger Tops</a> and Mountain Travel Nepal. Those distant days of innocence predated the invention of fake news, Twitter storms, Instagram poses and Facebook rants.Us tourism operators were not forced to worship at the altar of TripAdvisor ratings, flinch before the terrors of instant online feedback, or tremble at deliberate disinformation by a disgruntled customer.<figure><img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221108181144/636a96089c7e80680e05dc44jpeg.jpg" alt="" width="2092" height="2716"><figcaption> </figcaption></figure>Disagreement with a published opinion resulted at worst in throwing the offending journal across the room in disgust or, if you were British, in a restrained rustle of newsprint to express your irritation. There was time to cogitate and ruminate before a response was required, not the instant flick of a ‘like’, hasty hashtag or damning emoji. Wafer-thin blue airletters were written to parents and friends, and queuing expectantly and often disappointed at poste restante near the Sundhara was part of a backpacker’s routine.Not that I’m regretting the communication limitations of the old days, as the daily hours spent gazing at the sleek black beauty of my iPhone will testify. But a different approach was demanded in the 1970s when we had to laboriously punch a tape to send a message by telex, or wait for a cabled telegram to be delivered to our Darbar Marg offices. Telephone was confined to a crackly line via India, if you were lucky.Often guests would walk in through the glass-panelled front doors, adorned with tiger head logo and the blue Pan Am symbol, before news of their arrival had landed on our desks. All reservation lists and communication with the outside world from our Chitwan lodge was by hard copy in a livid green drawstring cloth bag hand carried on the daily flight.<figure><img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221108181144/636a960b9c7e80680e05dc45jpeg.jpg" alt="" width="945" height="782"><figcaption> </figcaption></figure>In order to promote Nepal tours and treks, we wooed editors, writers and journalists with tempting free trips and unusual story lines. All kinds of clever ideas were dreamed up to cost-effectively achieve the column inches and even multiple pages of coverage so coveted to encourage international markets to visit our remote Himalayan kingdom.I soon learned that fashion magazines appreciated an exotic jungle backdrop to contrast with haute couture and evening gowns, and so Tiger Tops achieved many pages in Vogue, Harpers Queen, Town &amp; Country and the like by hosting supermodels and fashion photographers with their entourage of stylists and wardrobe of clothes.We persuaded outdoor adventure clothing companies to shoot mail order catalogues along Himalayan trekking trails or draped over jeeps, and gained gratuitous editorial by winning awards from travel publications. Luxury names such as Tiffany, Cartier and Louis Vuitton brought their exquisite collections to be photographed amidst the bamboo and thatch of our wildlife camps, resulting in glamorous printed advertisements and coffee table books presenting their brands to a target audience we sought to attract to Nepal.<figure><img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221108181144/636a960e9c7e80680e05dc46jpeg.jpg" alt="" width="868" height="675"><figcaption> </figcaption></figure>Royals, celebrities and special events were particularly helpful in creating a media frenzy that we could leverage to promote the country. During the visit of the Prince of Wales in 1980 we achieved great coverage of <a href="https://archive.nepalitimes.com/regular-columns/So-far-so-good/sons-of-the-famous,945" target="_blank" rel="noopener">the Royal Trek</a> until the murder of John Lennon knocked Nepal off the front page of the world's newspapers.Commissioned by a UK glossy, Don McCullin, arguably last century’s most celebrated war photographer, frolicked on the Meghauli polo field capturing unique images of elephants and personalities pounding happily around the pitch in pursuit of a very small ball with very long sticks. Don not only helped put Chitwan on the map during an early world <a href="https://www.nepalitimes.com/opinion/the-genesis-of-elephant-polo-in-chitwan/">elephant polo</a> championship but also trekked into the Annapurnas, then returned on holiday to Kathmandu on one of his honeymoons.Even though we nurtured and cherished our visiting media guests, we had no control about what they would actually write. Freedom of the press is an essential central pillar of a functioning democracy, but that did not stop us trying to influence media stories with crafted suggestions that supported our market image. It did not always work.<figure><img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221108181144/636a96119c7e80680e05dc47jpeg.jpg" alt="" width="708" height="948"><figcaption> </figcaption></figure>Nepal has long suffered from the ‘<a href="https://www.nepalitimes.com/here-now/everest-garbage-caravan/">Everest, highest rubbish dump in the world</a>’ sobriquet, even long after the Sherpas organised the Sagarmatha Pollution Control Committee to solve the problem. “Good news,” I greeted a newspaper journo as he prepared to fly to Lukla. “The Khumbu is now <a href="https://www.nepalitimes.com/banner/everest-fights-back/">clean and free of trash</a>. Chris Bonington told us only last week he saw more rubbish on the streets of London than on the trails of the Everest region.”“That’s nice,” retorted the writer, dourly. “But my editor has told me to write a story about the rubbish on Everest, so that’s what we will publish.”Despite such frustrations, I enjoyed dealing with the vagaries of the press corps. On one memorable occasion I found myself in the lair of one of the most notorious media barons - the Murdoch empire headquarters in Sydney. But I was not at News Corp Australia to generate copy. Patriarch Rupert Murdoch’s eldest son, Lachlan, had asked me to stop by to discuss arrangements for his honeymoon.<figure><img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221108181144/636a96139c7e80680e05dc48jpeg.jpg" alt="" width="970" height="782"><figcaption> </figcaption></figure>Graduating to the inner sanctum, I was ushered into a blinding sunlit office. Lachlan was an engaging kid in 1999, with an athletic build and thick brown curls, his desk strewn with photos of Labradors. We talked dogs and trekking and it soon transpired that after Nepal he was keen to include <a href="https://www.nepalitimes.com/opinion/so-far-so-good/bhutan-is-on-the-move/">Bhutan</a> to wow his blond British model fiancé, Sarah O’Hare.“Because it’s the one place our private plane can’t reach -- due to the pilot restrictions landing into Paro. I want to take her somewhere special. It will be fun for us to fly commercial.”It turned out to be a memorable honeymoon as the couple arrived from Sydney economy class on Thai International, despite our best efforts we were unable to clear business seats. Lounging after dinner on our Kathmandu sofa, Lachlan and Sarah held hands and laughed at our concern. “It was a novelty for us to fly commercial and to fly economy. No worries.”I sighed with relief . Freedom of the press took on a whole new perspective.

Lisa Choegyal

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The trips before TripAdvisor

<img width="1400" height="934" src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221108141116/636a56f99c7e80680e0547b5jpeg.jpg" alt=""/>Nepalis are now increasingly in control of the media content they consume thanks to the proliferation of mobile devices, better internet connectivity and new media platforms. A survey conducted in 2018 showed that 90% of Nepalis now own mobile devices, with half of them producing smartphones when asked. 95% of households have mobile phones, for an average 2.5 devices per home. Nearly everyone uses mobile phones to access the internet.  These results are from the Nepal Media Survey 2019, which queried 4,129 respondents in 42 districts. A summary of the survey, conducted by Sharecast Initiative, was published in this paper in April, and is now available in book form.Read also: <a href="https://www.nepalitimes.com/?p=32527&amp;preview=true" target="_blank" rel="noopener">So, you want to quit Facebook?</a>, Reeti K.C.<a style="background-color: #ffffff; font-size: 15px; letter-spacing: 0.01em;" href="https://www.nepalitimes.com/?p=32425&amp;preview=true" target="_blank" rel="noopener">Digital detox,</a> Nepali Times  With 88% of respondents using Facebook frequently, it comes as no surprise that 8.5 million Nepalis are on the platform today, while 45% are on messenger and 35% on IMO for instant messaging between friends and relatives. YouTube is also popular, with 34% using it on a regular basis. Twitter has a much smaller following in Nepal but influencers, academics and movers and shakers are progressively using it to wield power online. This trend is only likely to rise with affordable 3G and 4G services and expansion of broadband Wi-Fi service across the country.Eyeballs are shifting to online media at a rapid pace. Nepalis are now using Facebook not only to connect with near and dear ones but increasingly as a source of news and information. While very few trust social media content, networking sites are no longer confined to personal sharing but are being adopted by politicians and activists for their campaigns. This has larger implications for Nepali society, politics and development. Read also:<a href="https://www.nepalitimes.com/?p=32431&amp;preview=true" target="_blank" rel="noopener">The message is the medium</a>, Editorial<a href="https://www.nepalitimes.com/banner/facebook-nation/" target="_blank" rel="noopener">Facebook nation</a>, Madhu Acharya Radio continues to be the main source of local information, with 49% tuning in regularly for news bulletins, but tv is catching up. Surprisingly, 58% said they consider neighbours and friends as a key source for local news and information. This number falls considerably when it comes to national and international news, where tv is preferred.  Tv is the most accessed form of mass media in Nepal, with 60% of households owning a set, whereas only 28% of households have a functioning radio. But more people listen to radio on their phones than on a radio set.  Legacy media continues to hold its own against online portals for now, but newspaper readership in Nepal is fast shrinking and is limited to major centres. Distribution is a major hurdle — 59% of respondents said they did not read newspapers and magazine because they were not available in their area.  With alternative methods to access news, publication houses lamenting the decline of traditional print media might want to invest in better online and multimedia content to hold the interest of readers whose attention span is declining by the day. This is further proven by the fact that Nepalis are ambivalent about the content of all forms of mass media.  Read also: <a href="https://www.nepalitimes.com/editorial/face-to-face-with-facebook/" target="_blank" rel="noopener">Face-to-face with Facebook</a>, Nepali Times<a href="https://www.nepalitimes.com/here-now/nepalis-are-drifting-to-digital-media/" target="_blank" rel="noopener">Nepalis are drifting to digital media</a>, Madhu Acharya and Bhumiraj Chapagain The good news is that Nepali media is generally reliable. Among the respondents who regularly accessed tv, radio and newspapers, most trusted the content. And although most get their information on the Net, very few trust it.   Notable points:<ul><li>The 16-24 age group and those with Bachelors degrees are the heaviest consumers of all types of media</li><li>Newars have the highest access to all media except radio, whereas Tarai Dalits have the least access</li><li>Women lag behind in access to all media</li><li>As expected, media saturation is highest in Province 3 while mobile is least accessed in Province 5.</li></ul>Nepal Media Survey 2019 National Survey on Nepali Media Landscape Sharecast Initiative Nepal Rs1,000 (Institutional)Rs500 (Individual)Pages: 50Read also: <a href="https://www.nepalitimes.com/banner/how-nepals-media-landscape-is-being-transformed/" target="_blank" rel="noopener">Nepal’s changing media landscape</a>, Sharecast Initiative

Sonia Awale

Nepal’s new digital landscape

<figure><img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221108141116/636a56d69c7e80680e0547a9jpeg.jpg" alt="" width="1000" height="1500"/><figcaption>Photo: MONIKA DEUPALA</figcaption></figure>Just after waking, the first thing many people across the world, and increasingly in Nepal, do is pick up their mobile phones. Social media now connects not just people, but is deeply rooted in our everyday lives. It has become an addiction, a cure for boredom, a source of information (and entertainment), a new form of escapism.Research has shown that social media addiction is an established mental health condition. This week, US lawmakers introduced a bill that would require platforms to deactivate algorithms designed to keep users hooked to their sites. Read also: <a style="background-color: #ffffff; outline: 0px; font-size: 15px; letter-spacing: 0.01em;" href="https://www.nepalitimes.com/?p=32537&amp;preview_nonce=96e6eb44eb&amp;preview=true" target="_blank" rel="noopener">Nepal’s new digital landscape,</a> Sonia AwaleSymptoms of internet addiction are insomnia, irritability, lack of appetite, difficulty in focussing on the task at hand, and distraction. Addicts have a hard time making even simple decisions or taking action because there is too much to consume. It can also divert them from what’s really important.As a result, the number of people who want to disconnect and deactivate their social media accounts (‘commit Facebook suicide’) is growing even in Nepal.“I was using many social media platforms. Choosing the right one to post my content was becoming overwhelming. Then there was the pressure to keep posting content. I shared my personal feelings on social media, but it was a false sense of security,” recalls Manoj Bohora, who decided to take the '30-day No Social Media Challenge’ in February.Read also: <a style="letter-spacing: 0.01em; background-color: #ffffff; font-size: 15px;" href="https://www.nepalitimes.com/?p=32431&amp;preview=true" target="_blank" rel="noopener">The message is the medium</a>, Editorial"I took part to see what would happen if I totally disconnected. It takes 28 days to get rid of the habit, and I wanted to change desperately,” he recalled.Bohora was social media manager for International Youth Media Summit and being online was a part of work. Now, he gets around it by scheduling posts weeks ahead. He says the 30-day challenge helped him re-connect with friends and family in real time and improved his concentration. He started using reliable websites for information rather than being dependent on friends’ posts.Today, Bohora uses only Facebook and Instagram, and limits online time to under 15 minutes daily. “In the long run, I think I will quit social media altogether, but I am not sure yet,” he smiles.As far back as 2001, Norwegian anthropologist Thomas Hylland Eriksen published Tyranny of the Moment: Fast and Slow Time in the Information Age, analysing Internet consumption. But that was even before Facebook, Twitter, and all the other apps that came later. In a research paper, Eriksen claimed human beings were ‘in the process of becoming enslaved by the technology that was supposed to liberate us’. That was then. Nearly two decades later, things have gotten much worse.Read also:<a href="https://www.nepalitimes.com/?p=32425&amp;preview=true" target="_blank" rel="noopener">Digital detox,</a> Nepali Times<a href="https://www.nepalitimes.com/banner/facebook-nation/" target="_blank" rel="noopener">Facebook nation</a>, Madhu Acharya<figure><img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221108141116/636a56d99c7e80680e0547aajpeg.jpg" alt="" width="1400" height="1017"><figcaption> </figcaption></figure>The rapid spread of mobile phones in the past five years means that more and more people are seeking instant gratification through their devices. More than 96% of households in Nepal have mobile phones, some have several, and 92% of individuals have one. Nearly all Nepalis who use the Internet do so with their smart phones (see adjoining review).According to Madhu Acharya from Sharecast Initiative, which conducted a social media survey of Nepalis last year, the number of social media users is also rising. Some 88% of Internet users are on Facebook, 45% are on Messenger and 34% use YouTube. Although the numbers are smaller for Twitter, there is a multiplier effect because its users are opinion-makers and influencers.But even Acharya says he has felt the impact of Internet addiction, and is thinking of quitting, or at least limiting the time he spends on it. But it is not easy for internet addicts to be on the wagon.Read also: <a style="background-color: #ffffff; letter-spacing: 0.15px;" href="https://www.nepalitimes.com/here-now/nepalis-are-drifting-to-digital-media/">Nepalis are drifting to digital media</a>, Madhu Acharya and Bhumiraj Chapagain<figure><img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221108141116/636a56dc9c7e80680e0547abjpeg.jpg" alt="" width="1400" height="774"><figcaption> </figcaption></figure>Says Sashi Shrestha, who runs an FM music show: “Social media is integrated into our lives — if it is not Facebook it is Viber or other apps. You either have to cut off all communication or find a platform you like. It is not easy to get out of social media completely. But what I can do is focus on certain applications that meet my requirements.”Shrestha still uses Instagram and Reddit, but adds, "It has been almost two years since I have not touched Facebook. It was taking a lot of my time, and the information was half-baked. I was not learning anything from it.”Nevertheless, social media in Nepal is now a potent medium for social activism, creating common ground for people to join causes together. It has expanded the horizons of Nepalis beyond our borders. In 2011 #occupywallstreet inspired Nepal’s #occupybaluwatar. The global #Metoo movement had an impact here as well.Read also: <a href="https://www.nepalitimes.com/banner/how-nepals-media-landscape-is-being-transformed/">Nepal’s changing media landscape</a>, Sharecast InitiativeBut in summary, overuse is easy and addiction has a serious downside. Arjun Dhakal of the online discussion group NNSD, an early proponent of the internet as a medium that democratised information concludes: "Addiction to Facebook has also affected activism for causes like environment or social justice. People now think that liking or sharing something on social media is enough, and they do not have to contribute in a more meaningful way to the cause. This is easy, but it is not organised and does not have an impact on bringing reform.”<h2>Getting out of Facebook</h2>You can either deactivate your Facebook account, or delete it. Deactivating means people cannot find you, and you can still come back and Facebook will have saved your content. Deleting is irreversible, but takes a few days for your page to stop appearing, and up to 90 days for FB to dump your content, but your messages will still remain.Deactivate<ol><li>Click on Account Menu at top right corner of Facebook page</li> <li>Select ‘Settings’</li> <li>Choose ‘General’</li> <li>Click ‘Manage your account’</li> <li>Press ‘Deactivate your account’ and confirm</li></ol>If you change your mind, you have to write to Facebook, and say sorry I changed my mind and I want back in. Log in Facebook using e-mail and password.First, download and store your content by:<ol><li>Click Account Menu at the top right</li> <li>Click ‘Download a copy of your Facebook data’</li> <li>Choose ‘Start My Archive’</li> <li>Store downloaded data.</li></ol>Then:<ol><li>Click down Arrow at the top right of any Facebook page.</li> <li>Click Settings.</li> <li>Click Your Facebook Information in the left column.</li> <li>Click Delete Your Account and Information, then click Delete My Account.</li> <li>Enter your password, click Continue and then click Delete Account.</li></ol><img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221108141116/636a56e09c7e80680e0547acjpeg.jpg" alt="" width="563" height="446">Read also: <a style="letter-spacing: 0.15px; background-color: #ffffff;" href="https://www.nepalitimes.com/editorial/face-to-face-with-facebook/" target="_blank" rel="noopener">Face-to-face with Facebook</a>, Nepali Times

So, you want to quit Facebook?

<figure><img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221108111152/636a358a9c7e80680e0482b6jpeg.jpg" alt="" width="800" height="1200"/><figcaption>Pic: MONIKA DEUPALA</figcaption></figure>With 91% of individuals now owning at least one mobile device and almost half of them smartphones, the number of Nepalis using the Internet is rising exponentially. Among them, Facebook and its Messenger app is the most popular, according to the Nepal Media Survey 2019 conducted by Sharecast Initiative.There are now more than 8 million Nepalis with <a href="https://www.nepalitimes.com/editorial/face-to-face-with-facebook/" target="_blank" rel="noopener">Facebook </a>accounts, and almost 88% of 4,129 respondents to the survey say they use Facebook, while 45% are on Messenger.Read also:<a style="background-color: #ffffff; font-size: 15px; letter-spacing: 0.01em;" href="https://www.nepalitimes.com/?p=24697&amp;preview=true" target="_blank" rel="noopener">New news</a>, Editorial<a style="background-color: #ffffff; font-size: 15px; letter-spacing: 0.01em;" href="https://www.nepalitimes.com/?p=24646&amp;preview=true" target="_blank" rel="noopener">Nepalis are drifting to digital media</a>, Madhu Acharya and Bhumiraj ChapagainFacebook and Messenger are far ahead of the second most popular social media app, IMO, used by 35% of respondents, while 34% regularly access YouTube. The Nepali app HamroPatro has now notched 4%.Facebook is also increasingly the preferred source of news and information about local, national and international happenings. Almost 5% of respondents use Facebook to learn about local events, and 9% rely on it for national and international news. Despite that, the level of trust for Facebook content is low (2%) compared to mainstream <a href="http://archive.nepalitimes.com/article/nation/amateur-radio-as-vital-source-of-info-for-future-disasters,2816" target="_blank" rel="noopener">radio</a>, tv and newspapers. This indicates that Nepali Internet users do not necessarily trust the most popular Internet sites.Read also:<a style="background-color: #ffffff; font-size: 15px; letter-spacing: 0.01em;" href="https://www.nepalitimes.com/?p=24724&amp;preview=true" target="_blank" rel="noopener">Nepal is becoming a nation of net addicts</a>, Sabina DevkotaUser-generated content appears to be lower in Nepal than in other countries, meaning most respondents appear to be only consumers of information. Nearly three-quarters of those questioned say they have never posted about local issues on <a href="https://www.nepalitimes.com/here-now/the-new-reality-of-nepals-virtual-celebrities/" target="_blank" rel="noopener">social media</a>, and only 1% actually post local happenings on their walls.Another Facebook-owned platform, Instagram, is used by a much lower proportion (4.2%), although it appears to be more popular among urban educated youth. Twitter usage is almost negligible (1.2%).Inevitably, growing access to mobile phones and the Internet has increased the use of Facebook and other media. 95% of households now own mobile phones, on average 2.5 devices per home. <a href="https://www.nepalitimes.com/here-now/mr-province-2/" target="_blank" rel="noopener">Province 2 </a>has the highest mobile phone ownership – 96.8% at the household level – followed by Gandaki province at 94.6%.  Even though use of broadband and wifi has not reached rural areas, mobile data services from telecommunication companies like<a href="https://www.nepalitimes.com/here-now/nepal-telecom-or-go/" target="_blank" rel="noopener"> NCell and NTC </a>have facilitated social media usage in rural Nepal. Mobile data usage is highest in the <a href="https://www.nepalitimes.com/here-now/nepals-superwomen-beat-superstition/" target="_blank" rel="noopener">Far west</a> at 80%.

Facebook nation

<figure><img width="1400" height="1042" src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221108111152/636a358d9c7e80680e0482b7jpeg.jpg" alt=""/><figcaption>Nepal Media Survey 2019</figcaption></figure>When enumerators from Sharecast Initiative Nepal fanned out across the country in January, they asked more than 4,100 respondents if they had mobiles on them — 91% produced phones. Of these, half were smartphones. Eighty-eight percent of them said they used Facebook, and 45% were on Facebook Messenger, and 35% on IMO which uses less bandwidth, many to communicate with relatives and friends working in the Gulf.Read also:<a style="background-color: #ffffff; font-size: 15px; letter-spacing: 0.01em;" href="https://www.nepalitimes.com/?p=24696&amp;preview=true" target="_blank" rel="noopener">Facebook nation</a><a style="background-color: #ffffff; font-size: 15px; letter-spacing: 0.01em;" href="https://www.nepalitimes.com/?p=24646&amp;preview=true" target="_blank" rel="noopener">Nepalis are drifting to digital media</a>, Madhu Acharya and Bhumiraj ChapagainInformation technology is changing Nepali society faster than many of us realise. It is rapidly transforming the ease and speed of <a href="https://www.nepalitimes.com/opinion/landline-to-online/" target="_blank" rel="noopener">communication</a>, and where we get our news and information. The changed <a href="https://www.nepalitimes.com/from-the-nepali-press/social-media-and-democracy/" target="_blank" rel="noopener">media</a> consumption pattern has created a crisis for Nepal’s mainstream media, which has found that the revenue model has collapsed. The subscription and paywall methods do not work, online advertising is limited and has low yield, and the Nepali Net has a long tail of new portals vying for the same ads. Four years ago, there were less than 4 million Nepalis with <a href="https://www.nepalitimes.com/editorial/face-to-face-with-facebook/" target="_blank" rel="noopener">Facebook</a> accounts, today it has more than doubled. In last year’s Sharecast survey, 81% of respondents who used the Internet said they used Facebook, that number has risen to 88%. Even usage of the Nepali app HamoPatro has increased from 1.3% last year to 4% in this year’s survey. Read also:<a style="background-color: #ffffff; font-size: 15px; letter-spacing: 0.01em;" href="https://www.nepalitimes.com/?p=24724&amp;preview=true" target="_blank" rel="noopener">Nepal is becoming a nation of net addicts</a>, Sabina Devkota Facebook is not only used to exchange holiday pictures among friends and relatives, it is also increasingly the main source of news and information about local, national and international happenings. As the results of the Sharecast survey in this edition show, it is a one-way street. Most Nepalis do not seem to post much local news on their walls. Also, while they use Facebook a lot, they do not seem to trust the content on the platform very much. The other surprising finding is that the most trusted source of news and information for most Nepalis is not the media at all, but their neighbours, friends and family. More than 64% of respondents said they relied on that network for local news, and one-third depended on acquaintances for even national and international news. Interestingly, Province 2 ranks highest for its dependence on family and friends as a source of news, with half the respondents saying they depend on them for news and information. YouTube use has soared dramatically from almost nothing last year to 34% in this year’s survey. The Facebook-owned platform Instagram is used by a much lower proportion (4.2%), although that increases among urban educated youth. Twitter usage is almost negligible (1.2%) even though the media fraternity and some politicians seems to think it is hugely important. In response to a multiple choice question, 99% of respondents said they do most of their Interneting on mobile phones. Only 6% of Nepalis use laptops or tablets to browse the Net, and less than 1% use PCs. As smartphones and mobile data packages get cheaper, Internet use is going to grow.  Read also: <a style="background-color: #ffffff; letter-spacing: 0.01em;" href="https://www.nepalitimes.com/banner/how-nepals-media-landscape-is-being-transformed/" target="_blank" rel="noopener">Nepal's Changing Media Landscape</a>, Sharecast Initiative Today, about 60% of those who use the Internet on their phones have mobile data, 34% use wifi. Despite this, there is still a yawning digital divide: asked how often in the past six months they had used the Internet, 67% of 4,125 respondents said they had never logged on. Interesting also is the number of people who said they had not read a hard copy newspaper in the past six months – over 73%. And even more revealingly, when asked why they do not read physical newspapers, an overwhelming 57% said it was because the papers never got to their area, or delivery was unreliable. Only 3% said it was because they rely on some other medium for news and information. Mainstream media owners and editors blame the Internet for the loss in readership, but maybe they should be blaming their distribution departments. Of those who said they still follow the mainstream press, 94% were still reading the paper newspaper, 14% read it on apps, and 6.4% went to their home pages online. Nearly all survey respondents found newspapers and magazines trustworthy.  The take-home message from the survey for the Nepali media and public is that the mainstream press still has a check-and-balance role in our democracy. Internet usage is growing rapidly, but that is not the reason people are not reading newspapers less.  Facebook may be omnipresent, but most users are sceptical about its content. As in most countries, <a style="background-color: #ffffff; letter-spacing: 0.01em;" href="https://www.nepalitimes.com/here-now/the-new-reality-of-nepals-virtual-celebrities/" target="_blank" rel="noopener">social media</a> platforms will be dissemination tools, Internet sites will be more and more entertainment-driven, and it will be the portals with the higher credibility and exclusive multimedia content that will be rewarded with clicks. 10 years ago this week The page 1 item of the #446 edition of Nepali Times of 10-16 April 2009 delved into Prime Minister Pushpa Kamal Dahal’s thin skin for criticism: Prime Minister Pushpa Kamal Dahal appears to be increasingly frustrated with the delays and has been trying to use his deft negotiating skills to try to convince the leaders of the UML and NC to smooth things along.   The prime minister has been barely able to hide his frustration. A day after returning from a week-long visit to Norway and Finland, during which he assured leaders there that he was serious about protecting democracy and the free press, he lashed out publicly using abusive language at his colleagues in the NC and UML. The next day, he turned his aim at the media, accusing publishers of being “smugglers” and under the control of “feudalists, capitalists and reactionary forces”.

New news

<img width="640" height="360" src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221108101132/636a22dd9c7e80680e0417b0jpeg.jpg" alt=""/>Four years ago, Lemi Tamang was just another fine arts student in Kathmandu when she started posting her makeup photos and videos on Instagram, just for fun.Her fresh, dewy looks got more attention than she had ever expected. Before she knew it, she had become a professional makeup artist with studios in Kathmandu and Mumbai. “I decided to change my passion into my career,” says Tamang who now has 277,000 followers on Instagram. Tamang has worked with her dream brand Faces, teaches makeup in Nepal, and travels all over the globe on work assignments, and credits her success to social media. “No question about it, my work got noticed and I got assignments because of social media and it is my work portfolio,” she says.A new brand of celebrities called ‘influencers’ now propel themselves to fame through social media, and the phenomenon is also turning the traditional advertising industry on its head. And the trend has arrived in Nepal.Consumers no longer need television or newspapers to listen to songs, watch videos, laugh at comedy, learn fashion, makeup, or cooking tips, or even get the news. They are fed what they like online through algorithms or friends, and have no need to go beyond this circle of aquaintances or interests. All this has created a new brand of celebrities whom people trust and follow. These influencers typically get people to click on their content because of their talent, and they no longer need to be profiled in mainstream tv and the press to become famous.Read also:<a style="background-color: #ffffff; font-size: 15px; letter-spacing: 0.01em;" href="https://www.nepalitimes.com/banner/how-nepals-media-landscape-is-being-transformed/" target="_blank" rel="noopener">Nepal's changing social media landscape</a>, Sharecast Initiative, <a style="background-color: #ffffff; font-size: 15px; letter-spacing: 0.01em;" href="https://archive.nepalitimes.com/regular-columns/Between-the-lines/social-media-movements-nepal,574" target="_blank" rel="noopener">Hashtag revolution</a>, Tsering Dolker Social media musical sensations like <a href="https://www.nepalitimes.com/here-now/bipul-chettri-back-in-kathmandu/" target="_blank" rel="noopener">Bipul Chhetri</a>, <a href="https://www.nepalitimes.com/banner/a-sky-full-of-images/" target="_blank" rel="noopener">Bartika Eam Rai</a>, Sushant KC, Sajjan Raj Vaidya, Neetesh Jung Kunwar, Swoopna Suman have all burst in Nepal’s cyberspace like supernovae. Comedians like Rupshi Basnet and Binayak Kuinkel, and dancers like Cartoonz Crew have gone on to great fame. Nepal has several world-famous makeup artists like Promise Tamang, also known as the ‘human chameleon’.Reshma Ghimire, who goes by the moniker tigerreshma on social media, used to enjoy the app Tiktok, where you can act and lip-sync to all kinds of background music, from songs to Bollywood dialogues. Her antics got her 98,000 followers, and offers for music videos (she accepted 2).“I love appearing on screen, and am considering movies as well. But I hope I can still continue my nursing profession,” she says. Khusbu Gauchan started a fashion blog eight years ago as a hobby, but then was flooded with offers of collaboration from international brands. She started receiving packages of clothes and was asked to model them in her blog. “And I got to keep the clothes, I didn’t have to shop after that,” Gauchan says, laughing.If you admire Sisan Baniya’s leather jacket or want to grab a bottle of Pepsi like Reshma Ghimire, it may not be pure accident. Companies approach influencers who have 30,000+ followers with placement offers. Elena Don, known for her funny vines, recently endorsed Somersby, Livon and Tuborg in her social media feed.“It is good pocket money, and I might turn audio-visual production into a profession,” says the liberal arts and science student. Read also: <a href="https://www.nepalitimes.com/from-the-nepali-press/social-media-and-democracy/" target="_blank" rel="noopener">Social media and democracy</a>, Sahina Shrestha <a style="background-color: #ffffff; font-size: 15px; letter-spacing: 0.01em;" href="http://archive.nepalitimes.com/news.php?id=18837#.XEBRP1UzbIU" target="_blank" rel="noopener">Social media as political player</a>, Ashutosh Tiwari But influencers agree that success is not easy, and it is hard to convince parents that there is a future in it. Aneel Neupane decided to plunge full time into photography after he dropped out of accounting school. “My parents were aghast that I was leaving a dependable career and putting all my eggs in an  unreliable basket,” recalls Neupane, who now has a film production company. One of the earliest Nepali social media celebrities was Lex Limbu, who attained fame through his news blog site. He says there are pros and cons: “Ten years ago, there were fewer Nepalis who made vlogs or YouTube skits and when they did, people would often wonder why. Today, a majority feel that their stories, voice and views deserve a space online and everyone has the ability to generate an instant mass following. It has really helped some but also shown how difficult it can be to stand out among many.”Influencers agree that while starting out is easy, standing out is the difficult part, and consistency is key. “There may be so many others out there who are better than me, but they are not as famous,” admits Sisan Baniya, one of the most popular Nepali vloggers. “The key is to work hard and keep producing quality content."All over the world the relationship between traditional and social media is being remolded every day, and Nepal is no different.  But the death of the mainstream media may be greatly exaggerated.“At some point, social and mainstream media complement each other,” says Information Technology expert Aakar Anil. “For many virtual celebrities, social media is a stepping stone into mainstream media. And mainstream media increasingly uses social media for everything from scouting for talent to promoting products. In future the two will likely go hand in hand.”Read also: <a style="background-color: #ffffff; font-size: 15px; letter-spacing: 0.01em;" href="https://www.nepalitimes.com/editorial/face-to-face-with-facebook/" target="_blank" rel="noopener">Face to face with facebook</a>, Nepali Times <a style="background-color: #ffffff; font-size: 15px; letter-spacing: 0.01em;" href="http://archive.nepalitimes.com/article/nation/Online-violence-against-women,2915" target="_blank" rel="noopener">Online violence against women</a>, Sahina Shrestha   <h2>Social Media celebrities</h2> “There used to be a time when I used to reply to every negative comment trying to make people understand, but now I don’t care.” <img width="208" height="195" src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221108101132/636a22e09c7e80680e0417b1jpeg.jpg" alt=""> Khusbu Gauchan Fashion Blogger  <a style="background-color: #ffffff; letter-spacing: 0.01em;" href="http://stylescrap-khusbu.blogspot.com" target="_blank" rel="noopener">stylescrap-khusbu.blogspot.com</a> 20k views per monthClaim to fame: Modeling clothes on blogTeam: Makeup artist and PhotographerFame led to: A new package of clothes waiting at home almost every dayOther careers: Restaurant, airbnb, hospitality <img width="560" height="560" src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221108101132/636a22e19c7e80680e0417b2jpeg.jpg" alt=""> “You cannot always be creative, so all your posts are not the same quality. But if you lose quality, people lose interest.” <img width="178" height="169" src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221108101132/636a22e39c7e80680e0417b3jpeg.jpg" alt=""> Aneel Neupane Photo Manipulator <img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221108101132/636a22e49c7e80680e0417b4jpeg.jpg" alt="" width="1000" height="667"><a href="https://www.facebook.com/aneelneupaneofficial/" target="_blank" rel="noopener">aneel.neupane</a> 10k on FacebookClaim to fame: Quirky photo manipulations showing miniature people in dream locationsTeam: Started alone, now has teamFame led to: Career in audiovisual productionOther careers: CA dropout “Your social media portfolio is like your shop window, you have to present the best of your work, well photographed and edited.” <img width="414" height="437" src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221108101132/636a22e69c7e80680e0417b5jpeg.jpg" alt=""> Lemi Tamang Makeup Artist <a style="background-color: #ffffff; font-size: 15px; letter-spacing: 0.01em;" href="https://www.instagram.com/___lemii___/" target="_blank" rel="noopener">__lemii__</a> 277k on InstagramClaim to fame: Fresh, dewy makeup videos and tutorialsTeam: One woman army, plans to hire video professionals Fame led to: Makeup for the entire website of Faces, and work with GQ Other careers: Former fine arts student  <img width="640" height="537" src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221108101132/636a22e89c7e80680e0417b6jpeg.jpg" alt=""> “So many of our youth abroad are frustrated. They talk to me and I tell them it’s possible to make it in Nepal.” <img width="482" height="418" src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221108101132/636a22eb9c7e80680e0417b7jpeg.jpg" alt=""> Sisan Baniya Vlogger <img width="640" height="560" src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221108101132/636a22ec9c7e80680e0417b8jpeg.jpg" alt=""><a style="background-color: #ffffff; font-size: 15px; letter-spacing: 0.01em;" href="https://www.youtube.com/channel/UCpzxtwBLa0BoJ2aKua5CIXg" target="_blank" rel="noopener">Paradygm TV</a> 175k on YouTubeClaim to Fame: funny videos on paradygm tv, and personal vines and travel vlogsTeam: up to half a dozen editorsFame led to: more fame and promotion of audio-visual production houseOther careers: Restaurant, garments, production house “Sometimes you just want to have a normal day, you don’t want to do anything. But you feel like you owe it to your supporters, so you make content anyway.” <img width="328" height="373" src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221108101132/636a22ef9c7e80680e0417b9jpeg.jpg" alt=""> Elena Vine Maker <a style="background-color: #ffffff; font-size: 15px; letter-spacing: 0.01em;" href="https://www.instagram.com/elenadon_/" target="_blank" rel="noopener">elenadon_</a> 52k on InstagramClaim to fame: Funny and relatable vinesTeam: One woman armyFame led to: Endorsement and music video offers Other careers: Hoping to learn script writing and move to YouTube <img width="640" height="601" src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221108101132/636a22f09c7e80680e0417bajpeg.jpg" alt=""> “It’s a very strange world because no one tells you what to do if you become famous. You just have to figure out by yourself.” <img width="258" height="258" src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221108101132/636a22f39c7e80680e0417bbjpeg.jpg" alt=""> Reshma Ghimire Tiktok Video Maker <img width="640" height="750" src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221108101132/636a22f49c7e80680e0417bcjpeg.jpg" alt=""> <a style="background-color: #ffffff; font-size: 15px; letter-spacing: 0.01em;" href="https://www.instagram.com/tigereshmaghimire/" target="_blank" rel="noopener">TigerReshma</a> 98k on InstagramClaim to fame: Dramatic expressions and on-point lip sync to TiktokTeam: Selfie phoneFame led to: Two music videos, film offers, model coordination stintsOther careers: Currently studying for nursing degree  “Sometimes I worry when I see people whose only goals are to be well known, who do everything just to amass attention.” <img width="336" height="349" src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221108101132/636a22f69c7e80680e0417bdjpeg.jpg" alt=""> Lex limbu Blogger <a style="background-color: #ffffff; font-size: 15px; letter-spacing: 0.01em;" href="http://lexlimbu.com" target="_blank" rel="noopener">lexlimbu.com </a> 113k on FacebookClaim to fame: most reliable and fast source for news about Nepali celebrities Team: One man armyFame led to: credibility as news source, collaboration offersOther careers: working for Red Cross<img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221108101132/636a22f89c7e80680e0417bejpeg.jpg" alt="" width="963" height="800">

The new reality of Nepal’s virtual celebrities

Architecture can be a powerful agent of change, shaping not just spaces but the way people live, connect, and experience the world.&nbsp; For Nepal, which is <a href="https://nepalitimes.com/banner/natures-fragile-gift-to-nepal">gifted by nature</a> and rich in <a href="https://archive.nepalitimes.com/article/Nepali-Times-Buzz/ambassador-fund-cultural-preservation-nepal,2092">cultural heritage</a>, &nbsp;reviving rural architecture with modern amenities could hold the key to more <a href="https://nepalitimes.com/here-now/what-sustainable-tourism-means-in-practice">sustainable tourism </a>that benefits local people more. “<a href="https://nepalitimes.com/banner/bayalpata-hospital-in-nepal-wins-global-design-award">Design and architecture</a> are amazing tools to create a unique experience for visitors,” says Spanish architect Tomeu Esteva of Esteva i Esteva Architecture Studio. “Difficult destinations have beautiful hotels with design and comfort.” Esteva was in Kathmandu with his colleagues at an event organised by the Spanish Honorary Consulate at Dwarika’s Hotel last week to showcase buildings which Nepali architects can adapt with local material and design inputs.&nbsp; Rural architecture holds a unique significance: it is more than a shelter and must reflect <a href="https://nepalitimes.com/here-now/inking-an-idenity">local identity, culture</a> and <a href="https://nepalitimes.com/here-now/saving-humla-from-heritage-loss">heritage</a>. An area’s natural and cultural harmony can be upset by <a href="https://nepalitimes.com/here-now/protecting-protected-areas-from-infrastructure?fbclid=IwAR1wK0MDFlFST_2EYb3f54LS4-fPt6rYfLG1DJ1JaQsU3w8-ezyXIxGOqzk">poorly planned development</a>, speakers at the event said, but the environment can be improved and revitalised by well-integrated structures.&nbsp; Another Spanish architect, Belen Moneo, has designed hotels at elevations of 3,700m in her home country Spain that supply natural spring water spas. “<a href="https://nepalitimes.com/banner/lost-in-reconstruction">Creativity in construction</a> must be encouraged. Rural architecture always shows possibilities of what we can do better,” Moneo explains, adding that designs must enhance <a href="https://nepalitimes.com/opinion/the-healing-power-of-nature">the beauty of nature</a> and give a natural feel at a time when steel, glass and cement dominate <a href="https://nepalitimes.com/here-now/rebuilding-kathmandu-after-the-1934-quake">urban design</a>.&nbsp; This is why the <a href="https://nepalitimes.com/here-now/weaving-nature-into-craft">use of natural products</a> such as bamboo, local timber, straw and rammed earth are in demand from customers who want a fresh eco-friendly look encouraged in construction of rural architectural structures. The demand for boutique hotels has increased world over, with &nbsp;more and more tourists favouring aesthetics, experience and comfort over price. While creativity is an important part of <a href="https://nepalitimes.com/here-now/architecture-for-mountains">construction and architecture</a>, incentives to build and use <a href="https://archive.nepalitimes.com/article/nation/Building,370">rural construction materials</a> still remain minimal, and Moneo emphasises the significance of design and execution.&nbsp; Esteva helped design the Vana Retreat in Dehradun that kept the natural environment in focus, with the structure giving an elaborate aesthetic experience to visitors. Another example is Hotel Las Mercedes in the Dominican Republic which was designed and constructed by Moneo and the company she co-founded Moneo Brock, respecting and revaluing the traditional architecture of the area. Hotels providing such experience could attract tourists and revenue. The Spanish ambassador to Nepal Juan Antonio March Pujol said, “The role of architecture and architects in developing tourism is crucial, not only in urban areas but rural settings as well.”&nbsp; The concept of rural boutique hotels gained traction in Spain during the 1990s, particularly in regions like Majorca with economic and environmental sustainability as the main focus. In Nepal <a href="https://nepalitimes.com/opinion/12-full-opinion/guiding-nepal-s-tourism-industry">the tourism industry</a> directly employs about 1 million people, and makes up about 8% of the country’s GDP. In Nepal, the stone homes of <a href="https://nepalitimes.com/news/reviving-himalayan-vulture-and-culture">Mustang and Manang</a>, bamboo and mud structures of <a href="https://nepalitimes.com/here-now/the-tarai-s-shrinking-forests">the Tarai</a>, and the Kathmandu Valley’s terra cotta tile skylines, graceful temples, and tranquil bahal courtyards are all examples of <a href="https://nepalitimes.com/here-now/nepal-s-traditional-seismic-resistant-designs">Nepal’s traditional architecture</a>.&nbsp; Nepali architect Sarosh Pradhan has been working for the past eight years on the Brakka Village project in Manang Valley north of <a href="https://nepalitimes.com/banner/municipalities-want-to-manage-annapurna">the Annapurnas</a>. Other examples of this kind of rural architecture for high-end tourism are the Shinta Mani Hotel in Mustang and Khumbu Lodge below <a href="https://nepalitimes.com/news/mt-everest-pvt-ltd">Mt Everest</a>. Says Pradhan, “There are places in Nepal that radiate purity and embrace simplicity. Creating projects in such settings require deep reflection and thoughtful planning.”  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20250421030444_a07a23f6b60fa89c0f35b9dc1aaf19937da4881e6bfb2e1858f3c27dff91729f.jpg" data-media-id="editor_19" data-image-id="20250421030444_a07a23f6b60fa89c0f35b9dc1aaf19937da4881e6bfb2e1858f3c27dff91729f" data-rendition-name="original" width="4608" height="2184" loading="lazy" alt="A new architecture for Nepal's tourism"> </figure>  Rural architecture is not easy, and sometimes more expensive. Inflation, energy efficiency, <a href="https://nepalitimes.com/here-now/those-who-stay">the climate crisis</a>, and <a href="https://nepalitimes.com/banner/cost-of-living-in-a-big-city">increased costs of living</a> pose obstacles to sustainable rural architecture. Read also: <a href="https://nepalitimes.com/here-now/forgotten-international-starchitects-in-nepal">Forgotten international starchitects in Nepal</a>, Anne Feenstra and Varun S Bapu Esteva says faith and trust between client and architect is necessary for any project to be successful. He adds that architects must practice being humble, the process of designing always involves learning and not imposing their ideas on clients. Nepal is uniquely positioned for the growth of <a href="https://nepalitimes.com/banner/hiking-up-the-benefits-of-tourism">rural tourism</a> because of its stunning countryside as well as its internationally renowned traditions in holistic wellness. Creating infrastructure that is small, thoughtfully planned and that respects both tradition and contemporary hospitality standards is crucial. “Projects in Nepal can be made cost effective by using materials from houses that have been brought down,” says Esteva. “Pilot projects involving <a href="https://nepalitimes.com/banner/local-government-by-the-people-for-the-people-of-the-people">local people </a>and simple designing also helps the process.” <a href="https://nepalitimes.com/banner/vacant-homes-become-homestays-in-nepal">The growth of homestays in Nepal</a> is a step in the right direction, but they are still a bit too rustic for the international traveller who also wants comfort and is willing to pay extra for it. Upgrading the facilities in homestays and ensuring that the <a href="https://nepalitimes.com/here-now/an-archive-of-nepali-heritage">architectural heritage</a> of the locality is preserved using locally sourced building material could allow owners to charge more. Says Sangita Shrestha of Dwarika’s Hotel, “Our effort is to build upon rural architecture by empowering local communities and using what is available locally. We can fine tune and encourage indigenous design and training.” The vision goes beyond just boosting the economy, it is about building a future where tourism helps villages grow in a healthy and lasting way. Instead of using up resources, it gives back to the land and the people. It supports local communities by<a href="https://nepalitimes.com/opinion/staying-in-nepal-to-create-jobs"> creating jobs</a>, improving infrastructure, and protecting natural beauty. When done right, tourism can be a tool for <a href="https://nepalitimes.com/editorial/progress-and-or-preservation">preserving culture and nature</a>, not harming them. Architects must therefore see their work as more than just designing buildings, they also need to care deeply about people and places, especially in rural areas that can benefit the most.&nbsp; With global interest in sustainable and off-the-beaten-path travel increasing, Nepal stands at the cusp of a <a href="https://nepalitimes.com/news/missing-out-on-nepal-s-tourism-potential">tourism transformation</a> that values community-driven, eco-conscious hospitality. A mix of modern ideas and traditional knowledge could transform rural tourism in Nepal. Says Shrestha, “Young architects should spend time with <a href="https://nepalitimes.com/latest/the-unsung-heroes-of-conservation">local and indigenous communities</a>, listen to their stories, and learn from their <a href="https://nepalitimes.com/banner/life-and-livelihood-in-remote-nepal">ways of living</a>. These communities have deep knowledge about the land, materials, and climate. If this wisdom is used in new designs, it can help create tourism spaces that truly benefit everyone.” &nbsp;

A new architecture for Nepal's tourism

Extract from an addendum to Nepal's Two Wars, Chapter 2 in the updated edition of Essays on Nepal: Past and Present by Sam Cowan, a retired British Army general with a long association with the Gurkhas. The book was first published in 2018, and republished earlier this month by FinePrint exclusively on Amazon. The addendum details a one-to-one conversation the author had in the <a href="https://archive.nepalitimes.com/news.php?id=8884">Royal Palace </a>with the <a href="https://archive.nepalitimes.com/news.php?id=8371">King Gyanendra</a> in November 2002 just after he had taken his initial steps on the road that ultimately led to <a href="https://archive.nepalitimes.com/news.php?id=14681">the abolition of the monarchy</a> in Nepal in 2008. In the early evening of September 16, 2002, in my role as Colonel Commandant of the Brigade of Gurkhas, I had my second and last official audience with King Gyanendra to give him an update on the Brigade’s activities over the previous 12 months. I had some 6 or 7 such audiences with <a href="https://nepalitimes.com/here-now/preserving-king-birendra-s-family-home">King Birendra</a>.&nbsp; These were official affairs with the British ambassador of the day present, along with key <a href="https://archive.nepalitimes.com/news.php?id=12233">palace officials</a> and a representative from Nepal's Foreign Ministry. The two monarchs were very different in character and temperament, but both treated me with the utmost civility and made the audiences as relaxed and easy for me as possible.&nbsp; It is, however, worth recording that when the official business had been covered, King Birendra, with a twinkle in his eye, often ended by asking, “Now General, what’s the gossip in London?” The second audience with <a href="https://archive.nepalitimes.com/news.php?id=8026">King Gyanendra </a>was my last official act in uniform. We came back to Kathmandu in the first week of November (after treks) to stay for a few nights with our Defence Attaché before heading back to the UK. Waiting for me was a message from the Palace saying that King Gyanendra would like to meet me informally: <a href="https://archive.nepalitimes.com/news.php?id=6933">no uniform</a> and no ambassador.&nbsp;  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20250421080420_f9046f9882d4481781d14f2b64f18c7fbbea62562e1d74e3465de6d01fb43750.jpg" data-media-id="editor_7" data-image-id="20250421080420_f9046f9882d4481781d14f2b64f18c7fbbea62562e1d74e3465de6d01fb43750" data-rendition-name="original" width="1750" height="2406" loading="lazy" alt="Gyanendra crowned page 1"> <figcaption>Nepali Times Special Edition of 6-14 June 2001 with enthronement of Gyanendra. </figcaption> </figure>   <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20250421080424_21333d6ae21828eb47fe3f849438d215fe2804460d47bb2896ef4aee4e895ad2.jpg" data-media-id="editor_8" data-image-id="20250421080424_21333d6ae21828eb47fe3f849438d215fe2804460d47bb2896ef4aee4e895ad2" data-rendition-name="original" width="1500" height="1857" loading="lazy" alt="Royal massacre"> <figcaption>Nepali Times 22-29 June 2001 covering the royal massacre after which Gyanendra became king. </figcaption> </figure>  Although I had no idea what the purpose of the meeting might be, events in Kathmandu since I last saw the king put me on edge. On October 4, 2002, Gyanendra had dismissed Prime Minister Sher Bahadur Deuba, allegedly for failing to hold <a href="https://nepalitimes.com/news/what-goes-on-in-nepal-s-elections">elections</a>. He had put in place a new prime minister and a cabinet personally selected by him. When I heard the news on my travels, the people I met were generally supportive of the king’s actions. There was a general view that something had to be done, the country was going nowhere, and the king deserved his chance, not least to solve<a href="https://nepalitimes.com/latest/14-years-after-conflict-no-closure-in-nepal"> the Maoist </a>problem. Back in Kathmandu, views were not so sanguine. The chosen prime minister, Lokendra Bahadur Chand, was a relic from <a href="https://nepalitimes.com/here-now/mob-movement-and-mayhem">the Panchayat period</a> whose party had failed to win a single seat in the last elections held in 1999. Some of the chosen cabinet ministers had, to put it mildly, dubious reputations, and others had no record of proven competence in any field. There was a fear that the king’s real motive in dismissing <a href="https://nepalitimes.com/editorial/deubas-denouement">Deuba</a> was to start to reverse the democratic gains made since 1990. I informed <a href="https://nepalitimes.com/news/nepal-britain-mark-centenary-of-1923-treaty">the British ambassador</a> about the invitation. He was strongly against accepting it, which was probably the clinching reason for my decision to do the polite thing and accept it. On the evening of November 7, 2002, I presented myself at the royal palace, alone and in civilian attire.&nbsp; As in the past, the Military Secretary, Major General Vivek Shah, met and escorted me into the presence of the monarch. This time, however, he was politely asked to leave the room and shut the door behind him. King Gyanendra greeted me warmly and invited me to sit down.&nbsp; Read also:<a href="https://nepalitimes.com/news/the-ghost-of-monarchy-returns-to-haunt-nepal"> The ghost of monarchy returns to haunt Nepal</a>, Shristi Karki  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20250421080424_e382af945d0ad2a04ae41fabe5393f793dd10f54cb1220f111c7c9e7423eb558.jpg" data-media-id="editor_15" data-image-id="20250421080424_e382af945d0ad2a04ae41fabe5393f793dd10f54cb1220f111c7c9e7423eb558" data-rendition-name="original" width="1000" height="993" loading="lazy" alt="Gyanendra coup"> <figcaption>Nepali Times 4-10 February 2005 after king Gyanendra's coup imposed media censorship. anendra became king. </figcaption> </figure>  I had wondered, and to be truthful, had worried, not just about the purpose of the meeting, but about how the conversation might start and develop. I reduced my resolve to two points: be polite but speak candidly. The latter resolve was quickly put to the test with the king’s opening words: “Sam, [in previous meetings it had been ‘General’, you walk the highways and byways of this land more than most, tell me what the common man is thinking?” &nbsp;“Your Majesty, I have no idea what they are thinking, but they are waiting.” “Waiting?” “Yes, Your Majesty, they are waiting to see whether what you did some weeks ago in appointing your own prime minister and cabinet ministers is going to make any difference to their lives or whether it is just going to be more Kathmandu hot air.” “Everything is going to be difficult and is going to take time, a lot of time.” “Your Majesty, time is the one thing you don’t have. You must act quickly and decisively to take advantage of the opportunity you have created. Everyone knows that you have appointed these new ministers. Why don’t you get them in here one by one and tell them that they have three months to deliver a programme in their area of responsibility that is going to make a difference to people’s lives? Most will fail to do so. Sack them! It will be a powerful signal of your strong intent to deliver real change.” I can express the opening of our conversation in this way because just about every word is still etched in my mind. The king’s response to my last quoted words was to challenge me to give an example of something that could be delivered quickly. I can give a verbatim record of what I said in response to this unexpected challenge: “Health posts, Your Majesty, there is no shortage of them throughout the country as building them has been one of the sources of local corruption, but very few have any medicine to issue at present or have skilled people to assess and meet medical needs. Your Majesty, children are dying for lack of a few pills. Given the right priority, over a period, say of six months, every health post could be fully stocked with medicine and manned with trained people. This is something I could help to lead for you as I know it would have strong international backing. At last, people would know that you mean business.” As I warmed to the theme, I could see no sign of the king having any enthusiasm for the idea, and I quickly disengaged as it dawned on me, as it had clearly dawned on the king, that the reason for the deficiencies in health posts was to prevent any Maoist combatant from gaining access to any <a href="https://nepalitimes.com/opinion/tech-away/nepal-s-health-tech-industry-is-here-to-stay">medical support</a>, and if this meant people suffering, so be it. The subject of the Maoist insurgency inevitably came up, and I took the opportunity to elaborate on what is written in the final four paragraphs of the article above. I advised King Gyanendra that, self-evidently, since there were three parties in the conflict—him, the Maoists, and the political parties—it was imperative that he form an alliance with one of them, preferably the political parties; otherwise, he would find himself isolated, as the other two parties would inevitably, at some stage, form their own alliance. However, it quickly became apparent that the king’s mind was on a totally different track. On the Maoists, he told me that he had channels open to them, but he was scathing about the political party leaders. He made it clear that they would be waiting for a very long time before he gave any power back to them, and that is a polite way of expressing the actual words he used, but “crawling through the door” is a phrase which has stuck in my mind.&nbsp;  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20250421080424_5403455ff6168f0d202a96cb53edea69136d74d59b989cfcc7cc4a1d57672cb5.jpg" data-media-id="editor_17" data-image-id="20250421080424_5403455ff6168f0d202a96cb53edea69136d74d59b989cfcc7cc4a1d57672cb5" data-rendition-name="original" width="2000" height="1317" loading="lazy" alt="fall of monarchy"> <figcaption>Nepali Times 28 April-3 May 2005 with cover image by Ajay Joshi of jubilant protesters after street demonstrations sidelined king Gyanendra, paving the way for a ceasfire and restoration of democracy. </figcaption> </figure>  As the conversation developed, it became ever clearer that King Gyanendra had decided to go in alone, relying on the misleading assurances he was constantly receiving from <a href="https://archive.nepalitimes.com/news.php?id=14954">the army</a>, and no doubt his close advisers, that the Maoists could and would be quickly defeated militarily, and taken out of the equation. This would obviate the need for him to do any deal with the political parties.&nbsp; Thus, the way would be clear for him to establish a version of his father’s Panchayat system, under a constitution that would be granted to the people by him, their sovereign, as his father and brother had done in 1962 and 1990. As in those constitutions, ultimate power would have remained in the sovereign’s hands. This proposed direction of travel was very clear from what the king said to me. In sum, King Gyanendra was motivated by a desire to emulate his immediate predecessors by granting his people a constitution that would restore his father’s Panchayat system in a modern form and give him a central role in decision-making. What was particularly dispiriting was that beyond this single objective he had no plan worthy of the name, nor demonstrably did he have the people with the skills to implement an appropriate plan even if one had existed. Crucially and depressingly, there was little or no indication from the king that he realised that such a course of action could put Nepal’s monarchy into serious jeopardy, as indeed proved to be the case. <h2>King Twice</h2>  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20250420110436_315d519fe3d68d2406ebe1480fed54720fbf21b8907a4da5cde751fdc623d445.jpg" data-media-id="editor_19" data-image-id="20250420110436_315d519fe3d68d2406ebe1480fed54720fbf21b8907a4da5cde751fdc623d445" data-rendition-name="original" width="1302" height="632" loading="lazy" alt="“Tell me what the common man is thinking!”"> </figure>  <a href="https://archive.nepalitimes.com/news.php?id=8371">Gyanendra Bir Bikram Shah has been king twice</a>. In 1950 he was enthroned briefly as a child king (left, above) by the Rana Prime Minister Mohan Shumsher when his grandfather, King Tribhuvan, fled to exile in India. In 2001 he was crowned king again after the massacre in the royal palace in which his brother King Birendra and nine other members of his family were killed by Crown Prince Dipendra.&nbsp; During his second reign, Gyanendra gradually asserted power by sacking Prime Minister Sher Bahadur Deuba in 2002, and then taking full control after the 1 February 2005 coup. He was sidelined after the ceasefire in April 2006, and became a commoner after the Constituent Assembly finally <a href="https://archive.nepalitimes.com/article/from-nepali-press/Ftnp-abolishing,624">abolished the monarchy in 2008</a>. In the past year, Gyanendra has tried to exploit public dissatisfaction with the political parties to restore the monarchy.  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20250421080432_26ef4a4b0e3cee9fdc6794446702efe16550d293904b4f6dd46fe35d4d10c788.jpg" data-media-id="editor_22" data-image-id="20250421080432_26ef4a4b0e3cee9fdc6794446702efe16550d293904b4f6dd46fe35d4d10c788" data-rendition-name="original" width="1136" height="702" loading="lazy" alt="Essays on Nepal by Sam Cowen"> </figure>

“Tell me what the common man is thinking!”

“It's Kathmandu.” Just as the family was sitting down for one of its extended lunches, that jubilant cry was from François Driard’s grandfather announcing the next posting for his diplomat parents.&nbsp; Driard (pictured) was 18 in the summer of 1996,<a href="https://nepalitimes.com/opinion/suburban-tales/chasing-a-nomad"> a bit of a hippie</a> already, and his life was about to change forever with the magical word “<a href="https://nepalitimes.com/banner/time-capsule-of-kathmandu">Kathmandu</a>”. “I was awed with that information from my grandfather, nothing else mattered … In France <a href="https://nepalitimes.com/here-now/tales-of-courage-and-suffering-cx95f89e">in the 1990s</a>, Kathmandu had a mythical aura,” Driard recalls. He came to Kathmandu for Christmas that year to visit his stepfather, the French Ambassador Michel Lummaux. It was to be the first of many visits during school holidays, before he decided to permanently settle down in Nepal. “Kathmandu, and Nepal, were very different then, it was magical, I liked the nature, the people, civilisation, temples, trees,” says Driard, who explored the country sitting on the top of buses. “Visitors talk about the crazy <a href="https://nepalitimes.com/banner/cost-of-living-in-a-big-city">urbanisation</a>, traffic jams today, and all that is true. But Kathmandu has not <a href="https://nepalitimes.com/here-now/loss-of-soul-and-soil">lost its soul</a>.” After his stepfather’s tenure in Nepal ended, Driard worked as a business reporter for international publications but decided he did not want to be anyone’s employee anymore. In 2007 he landed in Kathmandu with €20,000 in savings to invest.&nbsp; He knew a few crucial things about himself: he liked food and nature, which is very much tied up with his upbringing--full of lively conversations during lunch and dinner at the family table between <a href="https://nepalitimes.com/here-now/nepals-yak-cheese-is-on-world-map">abundant cheese, wine and cigars</a>. So he decided it would be cheese, and registered Himalayan French Cheese and went to the French Alps for a month to learn how to make Tomme de Savoie. “<a href="https://nepalitimes.com/banner/the-story-of-langtang-cheese">Cheese making is such an ancient craft </a>and so I thought I won’t need much money or studying which I hated and indeed, if you have a tamako bhado and fire you are set,” explains Driard. But Nepal’s temperature and humidity were not ideal, even at higher altitudes. The first customers for his cheese were the Hyatt Regency and Nina and Hager. But he needed to create a market for cheese in a country which only knew hard churpi in the north and soft paneer in the south. He started selling his cheeses at the Summit Hotel weekend market, expanding to his own 1905 Farmer’s Market which later moved to Le Sherpa in Maharajganj, where it is now, and also a market at Labim Mall in Pulchok. He had cow dairies in Nuwakot and Dhulikhel, and finally a yak cheese unit at 3,379m in Ramechhap. It was the yak blue cheese from here that went on to win a Gold Medal in France, putting Nepal’s French cheese on the world map. “People come and try our cheese at the market, they ask questions. There is a lot of education to be done about cheese,” adds Driard, who also has three cheese shops in the Valley. Driard now makes 25 types of cheese. The products are being noticed and every year he has French students coming to Nepal to learn the art of yak cheese making. “In France, one family or company makes one kind of cheese for generations. In that I’m very unique as a cheese artisan,” he says. “The students come in to learn but I tell them to also teach us something too, add another cheese to my collection.” Read also: <a href="https://nepalitimes.com/here-now/langtang-after-10-years">Langtang after 10 years</a>, Sonia Awale Being a foodie, Driard is now also dabbling in meat with his own charcuterie at Meatini with bacon, ham, sausage and pâtés. All of this is now served at his Emilio’s Pizza, a leafy hideaway in Lazimpat. His South Side in Moksh is probably the smallest wine bar in the world. “I call the process sublime,” says Driard of his ventures, which have grown organically. “You need the same temperature and humidity of 12°C and 80% for cheese, meat and wine.” Emilio’s speciality is the eight-cheese pizza (which has eight types of cheeses), and a pizza with bhutan topping (not the country but fried intestines and organs Nepali-style). He has opened a small branch at Courtyard in Pokhara.  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20250426070456_bacae302c040dc18eeecdeafda72ddf06a6d2cec138ea9be7e45fe94cdf8b5b3.jpg" data-media-id="editor_8" data-image-id="20250426070456_bacae302c040dc18eeecdeafda72ddf06a6d2cec138ea9be7e45fe94cdf8b5b3" data-rendition-name="original" width="1500" height="1125" loading="lazy" alt="8 cheese pizza"> <figcaption>Eight-cheese pizza</figcaption> </figure>  With two artisanal cheese units, two farmers’ markets, a <a href="https://nepalitimes.com/here-now/the-meat-of-the-story">meat processing unit</a>, a bakery, and wine bar he now envisions a vineyard so he can add Nepali wine to his repertoire. Another future plan is to start up an agri-tourism business where customers can drink, eat and work in peace. In the past 20 years in Nepal, Driard has not always succeeded in his ventures but this hasn’t curbed his enthusiasm. He is learning as he goes, and like an old wine, Nepal is growing on him. Its slowness suits his French art de vivre with eating slowly outdoors, having conversation, importing less.&nbsp; “I have proven that with even a little money you can do a lot of things in Nepal,” adds Driard. “In the West, they easily invest half a million euros on a cheese factory, I invested 10 times less.”&nbsp;

Fromage, vin et charcuterie Népalais

Bhuthan भुठान starts with Bishnu Bahadur KC played by <a href="https://archive.nepalitimes.com/article/Nepali-Times-Buzz/dhuwa-smoke-telefilm,2671">Hari Bansha Acharya</a> on a call, requesting to speak to the visa officer. By this point, he had <a href="https://nepalitimes.com/here-now/nepal-should-now-allow-visa-on-arrival">applied for a visa </a>to Bhutan 10 times, but was denied each time. KC was a <a href="https://nepalitimes.com/here-now/nepal-s-women-excel-in-sports-in-2024-z9ramyct">national football player </a>in Bhutan in 1988 before he and other Nepali-speaking Lhotsampa people were forced out of the country in the 1990s as part of the Druk regime’s ‘One Nation One People’ campaign. Over 100,000 Bhutanese Nepalis were forced out, driven across India and dumped in Nepal where they lived in seven<a href="https://nepalitimes.com/here-now/elderly-left-in-bhutan-refugee-camp"> refugee camps</a> supervised by the United Nations and other charities until they were resettled in the United States, Australia, New Zealand and some European countries starting in 2007. In the fictional movie with the satirical English title The World’s Happiest Man, KC has resettled in the state of Ohio in the US but wishes to visit his home country once before he dies. Between flashbacks, we learn KC has died without having fulfilled his wish. &nbsp; The drama then focuses on KC’s two families from two marriages as they debate whether to cremate him as per <a href="https://archive.nepalitimes.com/article/from-nepali-press/muslim-hindu,2996">Hindu rites </a>or give him a Christian burial. A mediator played by Hollywood actor Bruce Dern urges them to take a firm decision before it is too long.  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20250430140420_b398a08091b866da2b0b8f6c1e6e26781609749aba896bfd2c68a10a519295c3.jpg" data-media-id="editor_5" data-image-id="20250430140420_b398a08091b866da2b0b8f6c1e6e26781609749aba896bfd2c68a10a519295c3" data-rendition-name="original" width="945" height="945" loading="lazy" alt="Bhutan, the movie"> </figure>  There are drawn out scenes of KC being baptised and when he is confronted by his first wife from Darjeeling played by Anuradha Majumdar, he says he changed his religion in the hope that he will be <a href="https://nepalitimes.com/opinion/comment/bhutan-s-refugees-between-hope-and-despair">allowed back in Bhutan</a>.&nbsp; We find out KC has a second wife, a Christian Nepali played by Puja Chand. Dayahang Rai as the younger son doesn’t have much screen time to flex his acting chops. &nbsp; Acharya competently portrays a man that is equal parts haunted by the memories of and longing for his home country. KC’s pain and loss is acute when he is teaching football to Gungun but between mid-scene, he freezes, perhaps lost in memories of being in Bhutan’s national team. &nbsp; In another scene, KC recalls his mother singing a lullaby in Dzongkha. He also has a box filled with medals, photographs and a football which he deflates with a knife in a powerful depiction of his <a href="https://nepalitimes.com/here-now/searching-for-a-homeland-away-from-home?fb_comment_id=1506516030025634">complicated emotions about his homeland</a>. KC keeps checking his mailbox in the hopes that his <a href="https://archive.nepalitimes.com/news.php?id=4977">visa application</a> has been accepted. He says in Nepali: “If a tree that has already struck roots in one place is shifted to another, it will not survive.”  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20250430140420_4a9c27410326489576c04dedf40016bda3825e8f9663317f54fbfec4cbda6d34.jpg" data-media-id="editor_9" data-image-id="20250430140420_4a9c27410326489576c04dedf40016bda3825e8f9663317f54fbfec4cbda6d34" data-rendition-name="original" width="1422" height="2048" loading="lazy" alt="Bhutan, the movie"> </figure>  Dern’s character says that the <a href="https://nepalitimes.com/opinion/comment/nepal-s-transitional-justice-and-the-west-s-recalibration">western world</a> has become “lonely in pursuit of happiness”, another reference to Bhutan’s obsession with its Gross National Happiness index. Scenes shift quickly throughout making the story difficult to follow at times. The use of symbolism is a trite overdone. Nonetheless, भुठान is a nuanced depiction of raw pain and agony of losing one’s homeland. But one cannot help but leave the theatre feeling deflated. KC dies without having visited <a href="https://nepalitimes.com/here-now/small-bhutan-dreams-big">Bhutan</a>, but perhaps he does in his afterlife. It is up to the audience to create its own ending to this sad story of exile. भुठान Mad Monkey Films, 2025 Directed by Binod Paudel 102 minutes In cinemas in Nepal