AI is coming for ‘content’ -- everything from advertising and novels to movies and journalism. The result is likely to be simultaneously horrific, wonderful, depressing and exciting. There will be not only creative destruction, but also lots of plain old destruction.
Having spent most of my adult life producing research, journalism and documentaries, as well as consuming escapist novels and movies, I have great sympathy for creators.&nbsp;
But for the past three years, I have been an investor and venture capitalist in AI, and this experience has shaped the message I would offer to everyone in journalism, publishing, music, advertising and Hollywood: you ignore the potential of this technology at your peril.
First, consider the prospects for film and television industry which have been contracting for years, owing to the new forms of media delivery (streaming) enabled by the internet, laptops, tablets and mobile phones.&nbsp;
The decline of cable TV and DVDs reflects a variety of factors, including video streaming, the rise of user-generated content, the democratisation of creation through inexpensive cameras and software, and the resulting competition for eyeballs from YouTube, Facebook and TikTok.
Yet throughout this decade of painful contraction, the fundamental techniques of video production did not change much. You still used real cameras to film real people and things.
Soon, though, all these real-world inputs will be obsolete, replaced by AI. The pioneers of this new world will be, without exception, startups, some of them less than a year old.&nbsp;
The $600 billion digital advertising industry is next. The leading startup in AI commercials, Higgsfield, was founded only in 2023, but its business has exploded, with revenues doubling every month, on track to exceed $1 billion this year.
DAY AFTER TOMORROW
The AI revolution is coming to the arts and the carnage in legacy industries will be awful. What the day after will look like, however, is a far more complicated question.
Personally, as a once and future filmmaker, I am excited about AI filmmaking. I would love to be able to write treatments and screenplays, feed them to my AI ‘studio’, get back a good rough cut and then hone and hone with AI until I have exactly the film I want to make, with every character, setting, movement, line of dialogue and camera angle perfect.&nbsp;
There is, however, an urgent need for new laws, system and institutions to protect intellectual property and its creators. The most discussed issue is the very real need to compensate traditional creators whose prior work is being used to train AI models. But there is also a need to protect AI creators and creations.
Far more frightening is what is happening to nonfiction — news, information sources and reference services. Here, we are already witnessing the blurring of the boundaries to the point of indistinguishability between fact and fabrication.&nbsp;
While the AI era of art excites me more than it worries me, the balance is different in the realm of truth and reality. As much as there is to celebrate, I am terrified by what AI might bring.
Journalism, like Hollywood, has already contracted. The internet forced daily newspapers, weekly magazines, radio and television news all into the same market, it destroyed the classified advertising revenues that newspapers depended on, and it spawned thousands of low-quality new entrants.
To be sure, after multiple near-death experiences, a small number of high-quality English-language news organisations emerged even stronger and with larger global audiences than before: the New York Times, the Financial Times, the Guardian, Bloomberg News, the Economist, Politico and the Reuters and AP wire services. But these outlets reach only a small minority of the population. They are also expensive to produce and their finances are fragile.
The most frequently discussed issue is AI deepfakes. These are indeed a huge problem, considering that YouTube, Facebook, Snap, X and TikTok face few obligations with regard to truth or accuracy. Soon, it will be possible to synthesise nearly undetectable fake versions of almost anyone and almost any event.
Even the most carefully trained AI models can be misused and some open-source AI models have no controls whatsoever. Yet at the same time, AI has greatly improved the quality of news and information available to the public, at least for anyone interested enough to look.&nbsp;
The major models (mainly OpenAI, Anthropic and Google), and many value-added services enabled by them, are now remarkably good. Hallucination is still a problem, but far less so than even a year ago.
Already, AI models provide a miraculous portal to knowledge for more than a billion users. I use Perplexity at least a dozen times a day, and I used it repeatedly in writing this essay — far more often than I referred to legacy publications (or Google Search).
Similarly, there has been an explosion of specialised AI services, including reference resources for lawyers, scientists, doctors, patients and now also AI therapists.&nbsp;
But there is a dark side. AI models do not create knowledge. They harvest and distribute knowledge superbly, but they are totally dependent on information created by others. We (and the models) still need Politico, the New York Times, the Financial Times, AP, Reuters and the whole world of news organisations. They alone have commissioning editors, full-time journalists and fact-checkers while AI models do not hire investigative journalists or war correspondents willing to take risks.
Yet as much as AI models depend on legacy journalism, they also profoundly threaten it in at least two ways. As in the case of Hollywood, these threats are further amplified by the fact that the legacy industry isn’t paying attention.
The first problem is direct competition. If you want to know something specific, or want to stay current with some issue, you don’t need a news publication anymore; you can just ask a model. Moreover, the currently available models can answer many questions that the news organisations cannot. Perhaps worst of all, they are cheaper — much cheaper. For individual users, they typically charge $10 per month, whereas the New York Times typically costs about $25 per month.
The AI models have a cost advantage in part because they can amortize their fixed costs across huge numbers of users. But they also benefit greatly from not paying for most of the information they use.
Currently, there is a strong moral and practical argument being made for forcing model vendors to compensate creators fairly. But this will probably require new court decisions or new laws. In the meantime, there is a very real risk that unless news organisations, journalists, writers and documentary filmmakers are compensated sufficiently, the AI industry will eventually kill the very sources on which it depends to provide accurate results.
This brings us to the second problem posed by AI: the potential destruction of trustworthy news sources as a result of overwhelming pollution from AI junk and fraud. Innumerable AI services will arise and even the major foundation models and the most careful news organisations might be degraded by skillful AI fakery that cannot be distinguished from reality. So far, the models have been trained on reality; but soon, most training ‘content’ will be AI-generated.
One can hope that news organisations will wake up, that courts and legislatures and popular demand will force AI companies to compensate journalists and researchers fairly, and that AI will give rise to a new industry of high-quality journalism. © Project Syndicate, 2026
Charles Ferguson is a technology investor, policy analyst and documentary filmmaker, including the Oscar-winning Inside Job.

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AI takeover of all media

<figure><img width="1312" height="985" src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221114101136/63720c499c7e80680e0b785fjpeg.jpg" alt=""/><figcaption>Nepali Times #1076 27 August - 2 September 2021</figcaption></figure>Two Nepali reporters are winners in top investigative journalism awards announced on 2 March, and have been recognised for their exposés of injustice.Namrata Sharma was awarded for her collaborative investigation with <a href="https://twitter.com/LucCaregari" target="_blank" rel="noopener noreferrer" data-saferedirecturl="https://www.google.com/url?q=https://twitter.com/LucCaregari&amp;source=gmail&amp;ust=1646323804757000&amp;usg=AOvVaw2CyCMOSnO6MAhntAjBoSiD">Luc Caregari</a> from <a href="https://www.reporter.lu/menschenhandel-in-luxemburg-ausbeutung-hinter-legaler-fassade/" target="_blank" rel="noopener noreferrer" data-saferedirecturl="https://www.google.com/url?q=https://www.reporter.lu/menschenhandel-in-luxemburg-ausbeutung-hinter-legaler-fassade/&amp;source=gmail&amp;ust=1646323804757000&amp;usg=AOvVaw2a_UpgwMRRcKDJR3jEFiGC">Reporter.lu</a> and <a href="https://www.financeuncovered.org/" target="_blank" rel="noopener noreferrer" data-saferedirecturl="https://www.google.com/url?q=https://www.financeuncovered.org&amp;source=gmail&amp;ust=1646323804757000&amp;usg=AOvVaw0I9wU_d46sSthh3mtbv5Tz">Finance Uncovered</a>, of the human trafficking of Nepali workers by Nepali-owned restaurants in Luxembourg. Bhrikuti Rai’s investigative report exposed illegal sand-mining in Nepal and the murder of environmental activist Dilip Mahato three years ago. She got the <a href="https://fjawards.com/" target="_blank" rel="noopener noreferrer" data-saferedirecturl="https://www.google.com/url?q=https://fjawards.com&amp;source=gmail&amp;ust=1646323804757000&amp;usg=AOvVaw2fAtsKTHconWIM0lnHsZ5T">Fetisov Journalism Award 2021</a> in the category Excellence in Environmental Reporting. Namrata Sharma is the former Chair of the Centre for Investigative Journalism Nepal (CIJ-N), while Bhrikuti Rai reported for Nepali Times and The Kathmandu Post. Both the award-winning investigative reports had been carried in Nepali Times in 2021.Sharma’s investigation built on a <a href="https://www.nepalitimes.com/latest/nepali-restaurateurs-fined-in-finland/" target="_blank" rel="noopener noreferrer" data-saferedirecturl="https://www.google.com/url?q=https://www.nepalitimes.com/latest/nepali-restaurateurs-fined-in-finland/&amp;source=gmail&amp;ust=1646323804757000&amp;usg=AOvVaw0uec_Ugialaei4yVhxvfSa">previous story</a> involving human trafficking and modern slavery in the Nepali restaurant trade in Finland. She used her extensive contacts in the South Asian migrant community across Europe to expose the crime in her collaborative story <a href="https://www.nepalitimes.com/here-now/nepalis-abused-by-nepalis-in-luxembourg/" target="_blank" rel="noopener noreferrer" data-saferedirecturl="https://www.google.com/url?q=https://www.nepalitimes.com/here-now/nepalis-abused-by-nepalis-in-luxembourg/&amp;source=gmail&amp;ust=1646323804757000&amp;usg=AOvVaw1TinxURPSJQVRybROg2io_">‘Nepalis exploited by Nepalis in Luxembourg’</a>.  <figure><img width="640" height="603" src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221114101136/63720c4c9c7e80680e0b7860jpeg.jpg" alt=""><figcaption>Namrata Sharma</figcaption></figure>Workers at a popular Nepali restaurant in the Grand Duchy told her of serial beatings and other human rights abuses by the owner. The workers themselves had been trafficked from Nepal, and lured after paying money to the owners for their work permits.Although initially fearful of speaking out, the workers told Sharma about how they were barred from going out, their passports were confiscated, and their bank accounts controlled. The owners withdrew their employees’ wages,  and  made them work for free for a year.Sharma is working with other European whistleblowers on cross-border investigations of abuse and human trafficking by other Nepalis. <figure><img width="1317" height="987" src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221114101136/63720c509c7e80680e0b7861jpeg.jpg" alt=""><figcaption>Nepali Times #1043 8-14 January 2021</figcaption></figure><figure><img width="600" height="600" src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221114101136/63720c539c7e80680e0b7862jpeg.jpg" alt=""><figcaption>Bhrikuti Rai</figcaption></figure>Bhrikuti Rai’s story, ‘<a href="https://nepalitimes.com/drawing-a-line-in-the-sand/#gohere" target="_blank" rel="noopener noreferrer" data-saferedirecturl="https://www.google.com/url?q=https://nepalitimes.com/drawing-a-line-in-the-sand/%23gohere&amp;source=gmail&amp;ust=1646323804757000&amp;usg=AOvVaw1e4PAIVaCGboRIZClY_mia">Drawing a line in the sand’</a>, was published in Nepali Times last year and used the first anniversary of the murder by the sand mafia of activist Dilip Mahato to show how illegal sand-mining continued unabated and his family still sought justice for the crime. Winners in other categories include Corinne Redfern and Ali Ahsan for their joint Italy-Bangladesh investigation of sex trafficking, an expose of how the caste system persists in India’s prison system by <a href="https://fjawards.com/finalists/105-sukanya-shantha/article" target="_blank" rel="noopener noreferrer" data-saferedirecturl="https://www.google.com/url?q=https://fjawards.com/finalists/105-sukanya-shantha/article&amp;source=gmail&amp;ust=1646323804757000&amp;usg=AOvVaw2ZzMxaVzjqIV6Q4IRo3MeI">Sukanya Shantha </a>of The Wire website, and an <a href="https://fjawards.com/finalists/78-audrey-travere-phineas-rueckert-paloma-dupont-de-dinechin/article" target="_blank" rel="noopener noreferrer" data-saferedirecturl="https://www.google.com/url?q=https://fjawards.com/finalists/78-audrey-travere-phineas-rueckert-paloma-dupont-de-dinechin/article&amp;source=gmail&amp;ust=1646323804757000&amp;usg=AOvVaw0NEVr-IpgY03bmbJL7Ln_2">international investigation </a>of the Asian connection of the Mexican drug cartels.Finance Uncovered is an international investigative journalism training organisation that aims to improve the quantity and quality of investigative stories that are rooted in illicit finance or exploitation. The Fetisov Journalism Award was founded by Gleb Fetisov, a businessman, producer, scientist and philanthropist.

Nepalis win two investigative journalism awards

<img width="1140" height="457" src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/2022110714118/636903e39c7e80680e037cedjpeg.jpg" alt=""/>Nepali journalists could face up to three years in prison if they publish information that is deemed to be “confidential” under the <a href="https://www.nepalitimes.com/here-now/strongman-rule/" data-saferedirecturl="https://www.google.com/url?hl=en&amp;q=https://www.nepalitimes.com/here-now/strongman-rule/&amp;source=gmail&amp;ust=1534600447559000&amp;usg=AFQjCNGWxMmKhx8j3vF7t9ukxILUUvlF1w">new criminal code</a>. Several of its articles relating to the protection of privacy pose a <a href="http://kathmandupost.ekantipur.com/news/2018-08-16/privacy-and-the-press.html" data-saferedirecturl="https://www.google.com/url?hl=en&amp;q=http://kathmandupost.ekantipur.com/news/2018-08-16/privacy-and-the-press.html&amp;source=gmail&amp;ust=1534600447559000&amp;usg=AFQjCNH08bpzmOGAQCAlcAwBIROeyRYGhQ">serious threat to journalistic practices</a>.Sections 293, 294 and 295 criminalise publishing private information, recording conversations or taking pictures without permission. Under article 306.2, showing “disrespect” towards someone either directly or through satire is also punishable by up to three years in prison.“We call on the Nepal authorities to immediately rewrite these provisions because, in their current form, they would seem to constitute an unacceptable censorship tool,” said Daniel Bastard, the head of RSF’s Asia-Pacific desk.Read also: <a href="https://www.nepalitimes.com/banner/strongman-rule/" target="_blank" rel="noopener">Strongman rule</a>, Om Astha Rai“They must take account of the need to be able to gather news and information in the public interest. By leaving too much to the judge’s discretion, these articles could be used to criminalize all investigative journalism and criticism of public figures. If they are not amended quickly, Nepal is liable to fall sharply in the World Press Freedom Index.”The preamble of <a href="http://www.wipo.int/edocs/lexdocs/laws/en/np/np029en.pdf" data-saferedirecturl="https://www.google.com/url?hl=en&amp;q=http://www.wipo.int/edocs/lexdocs/laws/en/np/np029en.pdf&amp;source=gmail&amp;ust=1534600447559000&amp;usg=AFQjCNEiwge96a0fg7c-RYTj6SWBQ-2MUQ">Nepal’s 2015 constitution</a> proclaims full freedom of the press, while article 19 prohibits censorship. Journalists are nonetheless often subjected to pressure from various authorities, as when the head of the Supreme Court <a href="https://rsf.org/en/news/nepals-chief-justice-tries-gag-newspaper" data-saferedirecturl="https://www.google.com/url?hl=en&amp;q=https://rsf.org/en/news/nepals-chief-justice-tries-gag-newspaper&amp;source=gmail&amp;ust=1534600447559000&amp;usg=AFQjCNF-zLo0-vt7q6RENCBxY_pqBb_wmA">tried to prevent the publication of any reports criticizing him</a>. He was later removed.Nepal is ranked 106th out of 180 countries in <a href="https://rsf.org/en/ranking" data-saferedirecturl="https://www.google.com/url?hl=en&amp;q=https://rsf.org/en/ranking&amp;source=gmail&amp;ust=1534600447559000&amp;usg=AFQjCNEyHj8Ii7uCpCaW3mMuTZmZwDsGfw">RSF's 2018 World Press Freedom Index</a>, and could fall further if the current Code is implemented.

Amend Criminal Code: RSF

Who is accountable for teacher-student relationships?

Of the nearly 19 million eligible voters in next week’s election in Nepal, an estimated 5 million are abroad and cannot cast their ballots. Many others within Nepal must travel to their home districts, and might decide not to because of the cost.
Flights into Kathmandu these days are full of global Nepalis returning just to vote, but almost as many are leaving for overseas jobs. Most of those coming or going are in the 20-40 age group, and a majority want Nepal to see a change in leadership.
Bangladesh held an election this month in which citizens overseas could vote by mail.&nbsp;
“Bangladesh made maximum use of technology not just for campaigning but also for polling itself. We could have also managed this, so people within Nepal did not have to travel to their home districts to vote,” says Mohna Ansari, former head of Nepal’s National Human Rights Commission who was an election observer in Bangladesh.
A 3-day holiday has been declared so people can travel to their home constituencies to cast ballots. Even if there was not enough time to manage ballots for overseas Nepalis, it could have been done for Nepalis within Nepal.
Former Chief Election Commissioner Bhojraj Pokharel reckons that physical voting in countries with a large Nepali diaspora would have been a logistical nightmare, but in the PR system, using electronic voting machines or paper ballot could have been piloted in some places. It is not possible to manage the entire voting process until we introduce the internet voting system.
“First of all, there needs to be political will to bring the policy and be ready to undertake that level of investment and it is not a one-time cost,” Pokharel says. “A government formed by the GenZ could have atr least issed an ordinance ensuring this right, piloted out-of-country voting where possible, which could have built pressure for the future Parliament and the government. It would have given people hope. It is a lost opportunity.”
All major political parties called for voting rights for global Nepalis in their manifestos, but these very leaders blocked legislation allowing it despite a 2017 Supreme Court ruling out of fear that it would be anti-incumbent.&nbsp;
<h2>Why so late?</h2>
Bangladesh delivered election results in just one day, but the final results of Nepal's last local polls in 2022 including that of Kathmandu constituencies took nearly a month.
Acting Chief Election Commissioner Ram Prasad Bhandari said this week that the results of the First-Past-The-Post (FPTP) ballot counting would “likely” be published within 24 hours of the poll closing at 5PM on 5 March. But many are skeptical.
“I wonder if we lack the capacity or know-how to announce results as quickly as possible,” says Mohna Ansari.
Former Chief Election Commissioner Pokharel says manual ballot paper counting in Nepal is inherently slow because of the large numner of political parties and/or candidates on the ballot, the counting mechanism, the political behaviour of the candidates/parties and some managerial issues during counting.
“Our present policy is to count all the ballot papers at the returning officers' officies, located at the district headquarters. It requires collecting ballot boxes safetly first. This takes time, and there have been cases of ballot boxes being damaged or stolen during transport. In a few highly difficult, geographically remote polling centres, we use a helicopter or transport. But sometimes, accommodating the party and candidates' representatives remains challenging,” explains Pokharel. A solution could be counting ballots at the very booths where they are cast.
Another reason for the delay is simply the number of political parties, and the need for each ballot paper to be examined by booth representatives for consensus. In close races, the smallest difference can lead to tense situations, further delaying results, even though counting centres are protected by metal fencing so there is no disruption.
After this, then it is the turn of Proportional Representation (PR) ballots to be counted. Weeks pass by the time the results of candidates and parties are tallied and verified. But the most common delay is because election officers think ballot counting is a nine-to-five job.&nbsp;
“The efficiency of poll station officers is most important, and they are incentivised for this,” says Ansari, adding that counting can even start within an hour after voting closes.
In remote areas, local resources could be mobilised to make counting quicker, but there is a crisis of trust, adds Ansari.&nbsp;
That could be easily solved with electronic voting which the EC implemented in the 2008 polls but discontinued because political parties felt the machines could be hacked or manipulated.

Nepalis Select Who To Elect

On Saturday, Iran retaliated with missile strikes on Abu Dhabi, Dubai, Bahrain and Qatar, a region where there are an estimated 2 million Nepalis working to send money home. In addition, thousands of Nepalis were preparing to board flights to Kathmandu from West Asian cities this weekend to vote in the 5 March election. Many are said to be stranded at various aviation hubs. A Qatar Airways flight from Doha took off just before the air space was closed, while Air Arabia and Kuwait Airways have diverted or cancelled flights. Nepalis in the West Asian region said things were relatively calm where they were, although some heard loud explosions at about noon local time. In Dubai, some thought they were Ramadan fireworks.&nbsp; In Kuwait, nearly 2,000 Nepalis working in the US military base as security guards and cleaners were evacuated before the strikes. In Bahrain where the US Fifth Fleet naval base is located and which was hit by two Iranian missiles, workers contacted by Nepali Times said the situation was under control and the authorities had told everyone to stay indoors and not use highways. The conflict also coincided with the beginning of Nepal’s trekking and mountaineering season, and tourists were either on their way or planning to leave European and North American cities for Himalayan hikes. Most of them transit through Doha, Dubai or Kuwait and all three airports are closed. Turkish Airlines flights via Istanbul are still operating.  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20260228130212_ab5e132d56da1df6a3fb1b6919648f845a168ad2c51d79f7587fb85a6e913b97.png" data-media-id="editor_0" data-image-id="20260228130212_ab5e132d56da1df6a3fb1b6919648f845a168ad2c51d79f7587fb85a6e913b97" data-rendition-name="original" width="1864" height="826" loading="lazy" alt="Qatar and UAE airspace closed"> <figcaption>Qatar and UAE airspace closed. Credit: Flightradar24</figcaption> </figure>  However, the main impact for the world could be a spike in the price of petroleum products if the strategic Strait of Hormuz is blocked. China relies on Iranian oil for their refineries, and Nepal could be affected indirectly if the economies of its neighbours are hit. Nepal imports all its diesel, petrol, LPG and aviation fuel from India which sources it mainly from the Gulf, and until recently from Russia. Petroleum makes up 25% of the value of all imports, and that is more than Nepal earns from all its exports. Saudi Arabia this year overtook the UAE as the main destination for Nepali workers, with the number now totalling 400,000. There are said to be as many in the UAE, and another 350,000 in Qatar. There are another 100,000 mostly women in Kuwait, and 50,000 each in Oman and Bahrain.  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20260228130220_d24ae633ff84f283835434becdb2f1351f84c415ce87ca34378bd4e2669661b3.jpg" data-media-id="editor_1" data-image-id="20260228130220_d24ae633ff84f283835434becdb2f1351f84c415ce87ca34378bd4e2669661b3" data-rendition-name="original" width="1500" height="1000" loading="lazy" alt="West Asia Iran conflict"> <figcaption>Iran retaliated with missile strikes on Abu Dhabi, Dubai, Bahrain and Qatar on Saturday.</figcaption> </figure>  Nepal receives nearly $11 billion a year in remittances from overseas Nepalis (not counting India) through official channels, although the total is said to be much more. &nbsp;This makes up more than a quarter of Nepal’s GDP equivalent — one of the highest proportions in the world. More than half of the overseas remittances to Nepal comes from its workers in the Gulf, and it is the mainstay of the country’s economy. Nepalis in Saudi Arabia, Qatar and the UAE alone send home more than $3 billion a year, much of that helping support their families back home. An average Nepali worker in the Gulf sends home nearly $2,500 a year, and this is spent mainly for household supplies, children’s education and healthcare. There are also an estimated 7,000 Nepali caregivers and healthcare workers in Israel, and most of them are women. The Nepal Embassy has asked Nepalis in Israel to take caution and move to bomb shelters.

West Asia war and Nepalis

If you did not watch the understated movie उनको स्विटर / (The Woolen Sweater) after it was released in May last year, you missed a major turning point in Nepali cinema. Much-hyped films fall short of expectations, but here is an exquisitely acted and directed production with a strong underlying message of tolerance. What a contrast from formulaic melodramatic Kollywood fare — a love story so simple, cinematography so subtle in capturing the beauty of the monsoon on mountain pastures, and a background folk song accompaniment that evokes the flavour and tenor of multi-ethnic eastern Nepal. Since its release, Unko Sweater received praise in Nepal, but it was in multiplexes across Nepaliphone India where the movie became a rage. Positive reviews spread by word of mouth on social media, where the script, performance and camera work were praised for reflecting a genuine and unsullied rural Nepal. The movie is a layered portrayal of caste, ethnicity, gender and culture with the tender romance between the shy Dharanidhar Kafle (Bipin Karki) and Phool Gurung (Miruna Magar) in which the two, despite being soulmates, have to deal with societal norms and gossip. They do this without rebelling, in their own quiet way. In the first scene in a crowded jeep, people are seen discussing an election. An elderly greying Kafle is headed home, and the rest of the movie has back and forth flashbacks revealing the story of his unspoken affection for Phool. But there is an undercurrent of ethnic rigidity. When Kafle’s brother Dambar elopes with Iksha Limbu, the repercussions are borne by both families. Then Kafle’s uncle is banished for being an outcast.&nbsp; Miruna Magar as Phool, as an ebullient woman, is in contrast to the introverted Kafle, who does not say much but has a melodious singing voice. As the plot thickens, Kafle is shown to be bound by circumstances that pose obstacles to his love for Phool. The storyline delicately shows how life and situations constantly force people to shift direction. Despite underlying differences, the various castes and ethnicities in this fictitious village near the Sikkim border get along because they have to. There is an interdependence between highland farmers and other ethnicities living down the valley that is at the heart of Nepal’s ethnic harmony. Despite taboos about interethnic and intercaste relationships, people still have trust and faith amongst each other. There is no time reference to the story, but it does speak of a nostalgic era decades ago when rural Nepal was not yet connected by roads and phones, when people had no choice but to get along. Things have changed now with outmigration, and education has blurred ethnic lines. A QUIET LOVE Director Nabin Chauhan is not in your face with his message, giving viewers a hint of deep rooted traditional values that still govern society. Each character adds to the storyline, validating the way they behave, pushing the plot forward.&nbsp; There are many emotions that are intricately woven into the plot, and the most prominent, of course, is love. Not the showy, lustful way it is shown in flamboyant formula films, but a quiet bond that does not need words, a silence, a glance and a gesture conveying the universe of love. When Phool asks Kafle what he will do if they cannot be together, he says he will build her a house with a beautiful garden of flowers in the meadows where he herds livestock. He builds it awaiting her return, while Phool knits him a sweater, the symbol of their interwoven love. In screenings of the film in Nepal and India, there has not been a dry eye in the audience. The background score and music by Kobid Bazra and the powerful rendition by Jhuma Limbu of the ‘Kafle’ strike a strong chord. The cinematography by Chintan Rajbhandari does not glamourise Nepal’s rural landscape, it is shown in its raw misty beauty as a constant backdrop. The viewer is uplifted by the notion that love transcends social restrictions and orthodoxies.&nbsp; The ending is left deliberately unfinished, possibly to make way for a sequel which we can only hope will be as compelling as उनको स्विटर. &nbsp;  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20260301060348_42480e8b6934c9a5c518c44c2970748b341bbbf290c2b303b6aa6359d883567b.jpg" data-media-id="editor_0" data-image-id="20260301060348_42480e8b6934c9a5c518c44c2970748b341bbbf290c2b303b6aa6359d883567b" data-rendition-name="original" width="1280" height="560" loading="lazy" alt="Unko Sweater"> </figure>  उनको स्विटर / (The Woolen Sweater) Artmandu Nepal, 2025 Directed by Nabin Chauhan 145 minutes Available now on YouTube <div class="embed-block"><iframe width="560" height="315" src="https://www.youtube.com/embed/lCgtmgiII7M?si=MirwKOwKmxE3jLS6" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></div>