<figure><img width="1500" height="900" src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221109191124/636bf0cf4b0ad905ca02f033jpeg.jpg" alt=""/><figcaption>Actress Shilpa Maskey in Maya Handicrafts Jewelry's Asarfi mala necklace and Former Miss Nepal Shrinkhala Khatiwada promoting her own line of Glambisque palette. Photos: MAYA HANDICRAFTS JEWELRY and GLAMBISQUE INSTAGRAM</figcaption></figure>Staff at <a href="https://mayahjewelry.com/" target="_blank" rel="noopener noreferrer">Maya Handicrafts Jewelry</a> in Thamel, are busy these days managing delivery for handmade silver jewellery ordered by customers in Kathmandu, Butwal, Pokhara, Dharan, as well as from outside Nepal. The store has seen its <a href="https://www.nepalitimes.com/here-now/nepal-e-shopping-booms-under-covid-19/">online sales peak</a> despite the pandemic, making for up to 70% of total transactions. Encouraged by their success, the owners opened Nakkali, to sell gold-plated jewellery. Up to 90% sales are currently conducted through digital platforms. “Nepalis now have an easy access to online shopping because of increased Internet connectivity. This, coupled with better online service has translated into healthy digital sales. The pandemic has only accelerated the growth,” says Samir Shakya of Maya Handicrafts. Following the Covid-19 lockdown, <a href="https://www.instagram.com/glambisque/?hl=en" target="_blank" rel="noopener noreferrer">Glambisque</a>, an up-and-coming Nepali cosmetics brand, shut down its stores in Lazimpat and Labim Mall. Since then, the two-year-old company has been operating only online. The sales have been more or less the same, but 100% driven by <a href="https://www.nepalitimes.com/banner/nepals-budding-e-commerce-ecosystem/" target="_blank" rel="noopener noreferrer">digital transactions</a>. “At this rate we won’t even need to have physical stores anymore when things get back to normal,” says Shalini Rana of Glambisque. “<a href="https://www.nepalitimes.com/here-now/daraz-finds-nepalis-still-shy-to-shop-online/">People weren’t comfortable</a> with online shopping in the past. Lockdowns and safety protocols however forced them to try it out. And upon finding that it’s reliable and convenient, they have now gotten used to it.” Small and medium businesses like Maya Handicrafts Jewelry and Glambisque use social media sites like Instagram and Facebook, to market their products. Increasingly, more companies are also using e-commerce platforms like Daraz and Sastodeal to advertise their goods. Payments are usually made via e-wallets (e-Sewa, Khalti, IME pay) or by cash on delivery. Goods are either home delivered or couriered if clients are outside Kathmandu.  <figure><img width="1000" height="667" src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221109191124/636bf0d24b0ad905ca02f034jpeg.jpg" alt=""><figcaption> </figcaption></figure>“Nepal was already transitioning to e-commerce and digital market, but the pandemic sped up the process and provided a much-needed boost,” explains digital marketer, Saniaa Shah.  “Even so, businesses with a hybrid presence are ahead of the others. Also, certain categories such as healthy food, fitness and gadgets which are directly on the rise due to the pandemic are more popular,” she adds.   Many people turned to organic produce and super foods during the pandemic, with the hope of building immunity against coronavirus. The inclination towards a healthy diet and fitness caused online grocery and health stores to thrive.    The increasing need to stay ‘online’ has also had an impact on businesses selling electronic items. People have been upgrading their smartphones and computers for webinars and online classes, which increased business for gadgets and repair shops.  <a href="https://hamrobazaar.com/">Hamrobazaar</a> online classified has seen 40% increase in overall traffic since the pandemic. Categories like computers and laptops and two wheelers — because public transport is now considered unsafe — have the most enquires in this Nepali version of eBay.   Covid-19 seems to have made people health conscious as well as tech savvy.  Bibek Neupane of <a href="https://juasstore.com/" target="_blank" rel="noopener noreferrer">Juas Health Food Store</a> says, “Before the pandemic, people interested in our products used to ask for our physical stores. Now they call us up for home delivery of ayurvedic items like shilajit, and Keto diet ingredients.” Capitalising on the growing online market, former Miss Nepal Anushka Shrestha also recently launched <a href="https://www.facebook.com/makkuse.np/" target="_blank" rel="noopener noreferrer">Makkusé</a>, an online dessert store that specialises in Nepal's authentic and traditional sweets (such as Gundpak and Pustakari) with modern touch.  <figure><img width="739" height="399" src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221109191124/636bf0d54b0ad905ca02f035jpeg.jpg" alt=""><figcaption> </figcaption></figure>Not all businesses have found the trend towards online shopping as encouraging. Despite demand and overwhelming enquiries, <a href="https://misumicosmetics.com/" target="_blank" rel="noopener noreferrer">Misumi Korean cosmetics</a> in Labim Mall has not been able to stock up because they haven’t been able to import goods due to lockdowns and restrictions. The recently launched online handicraft store, <a href="https://www.durbar-square.com/" target="_blank" rel="noopener noreferrer">Durbar Square</a>, is also still waiting for sales to pick up. Even so, Suresh Shrestha of <a href="https://www.ratnabook.com/" target="_blank" rel="noopener noreferrer">Ratna Books</a> says the shift towards online shopping has other benefits besides a growth in sales. “It has also allowed us to understand the taste of our consumers. This is an invaluable information for better future planning,” he says.  <figure><img width="1000" height="667" src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221109191124/636bf0d64b0ad905ca02f036jpeg.jpg" alt=""><figcaption> </figcaption></figure>Nepal’s proposed Electronic Commerce Bill is expected to standardise online transitions while protecting user data and privacy. It also has provisions for easy return, exchange and refunds, and traders found violating the rules will be fined up to Rs300,000. As per the draft, <a href="http://archive.nepalitimes.com/article/Nepali-Times-Buzz/outdated-laws-limited-ecommerce-hold-back-tech-industry%20,3547">e-commerce</a> businesses will need to be registered with the Company Registrar Office and obtain a licence to operate, which needs to be renewed every year. Despite the entry into Nepal’s online retail market of China’s <a href="https://www.alibaba.com/?src=sem_ggl&amp;cmpgn=407465347&amp;adgrp=26917222987&amp;fditm=&amp;tgt=kwd-40556346123&amp;locintrst=&amp;locphyscl=1011034&amp;mtchtyp=e&amp;ntwrk=g&amp;device=c&amp;dvcmdl=&amp;creative=232561557314&amp;plcmnt=&amp;plcmntcat=&amp;p1=&amp;p2=&amp;aceid=&amp;position=&amp;gclid=EAIaIQobChMI8IPYmonx7QIVCX8rCh0F_g5tEAAYASAAEgKfrvD_BwE">Alibaba</a> through <a href="https://www.nepalitimes.com/business/daraz-launches-stimulus-package-to-promote-e-commerce/">Daraz</a> and India’s <a href="https://www.flipkart.com/">Flipkart</a> via <a href="https://www.sastodeal.com/">Sastodeal</a>, e-commerce is still at a nascent stage. But one of the side effects of Covid-19 is that it is set to grow in the next few years as more people find online shopping safe, convenient and time efficient. “This boom in online shopping is driven by pandemic-induced need. It might be challenging to sustain it, but not if we improve consumers’ online shopping experience,” says Manohar Adhikari of <a href="https://foodmandu.com/" target="_blank" rel="noopener noreferrer">Foodmandu</a>. “Stocking up on quality goods, and improved infrastructure with a reliable street address system would be key in upping the online shopping game," he adds.

Sonia Awale

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Nepal goes online shopping in 2020

<figure><img width="1500" height="900" src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221109181156/636be9ea9c7e80680e0878eajpeg.jpg" alt=""/><figcaption>Actress Shilpa Maskey in Maya Handicrafts Jewelry's Asarfi mala necklace and Former Miss Nepal Shrinkhala Khatiwada promoting her own line of Glambisque palette. Photos: MAYA HANDICRAFTS JEWELRY and GLAMBISQUE INSTAGRAM</figcaption></figure>Staff at <a href="https://mayahjewelry.com/" target="_blank" rel="noopener noreferrer">Maya Handicrafts Jewelry</a> in Thamel, are busy these days managing delivery for handmade silver jewellery ordered by customers in Kathmandu, Butwal, Pokhara, Dharan, as well as from outside Nepal. The store has seen its <a href="https://www.nepalitimes.com/here-now/nepal-e-shopping-booms-under-covid-19/">online sales peak</a> despite the pandemic, making for up to 70% of total transactions. Encouraged by their success, the owners opened Nakkali, to sell gold-plated jewellery. Up to 90% sales are currently conducted through digital platforms. “Nepalis now have an easy access to online shopping because of increased Internet connectivity. This, coupled with better online service has translated into healthy digital sales. The pandemic has only accelerated the growth,” says Samir Shakya of Maya Handicrafts. Following the Covid-19 lockdown, <a href="https://www.instagram.com/glambisque/?hl=en" target="_blank" rel="noopener noreferrer">Glambisque</a>, an up-and-coming Nepali cosmetics brand, shut down its stores in Lazimpat and Labim Mall. Since then, the two-year-old company has been operating only online. The sales have been more or less the same, but 100% driven by <a href="https://www.nepalitimes.com/banner/nepals-budding-e-commerce-ecosystem/" target="_blank" rel="noopener noreferrer">digital transactions</a>. “At this rate we won’t even need to have physical stores anymore when things get back to normal,” says Shalini Rana of Glambisque. “<a href="https://www.nepalitimes.com/here-now/daraz-finds-nepalis-still-shy-to-shop-online/">People weren’t comfortable</a> with online shopping in the past. Lockdowns and safety protocols however forced them to try it out. And upon finding that it’s reliable and convenient, they have now gotten used to it.” Small and medium businesses like Maya Handicrafts Jewelry and Glambisque use social media sites like Instagram and Facebook, to market their products. Increasingly, more companies are also using e-commerce platforms like Daraz and Sastodeal to advertise their goods. Payments are usually made via e-wallets (e-Sewa, Khalti, IME pay) or by cash on delivery. Goods are either home delivered or couriered if clients are outside Kathmandu.  <figure><img width="1000" height="667" src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221109181156/636be9ee9c7e80680e0878ebjpeg.jpg" alt=""><figcaption> </figcaption></figure>“Nepal was already transitioning to e-commerce and digital market, but the pandemic sped up the process and provided a much-needed boost,” explains digital marketer, Saniaa Shah.  “Even so, businesses with a hybrid presence are ahead of the others. Also, certain categories such as healthy food, fitness and gadgets which are directly on the rise due to the pandemic are more popular,” she adds.   Many people turned to organic produce and super foods during the pandemic, with the hope of building immunity against coronavirus. The inclination towards a healthy diet and fitness caused online grocery and health stores to thrive.    The increasing need to stay ‘online’ has also had an impact on businesses selling electronic items. People have been upgrading their smartphones and computers for webinars and online classes, which increased business for gadgets and repair shops.  <a href="https://hamrobazaar.com/">Hamrobazaar</a> online classified has seen 40% increase in overall traffic since the pandemic. Categories like computers and laptops and two wheelers — because public transport is now considered unsafe — have the most enquires in this Nepali version of eBay.   Covid-19 seems to have made people health conscious as well as tech savvy.  Bibek Neupane of <a href="https://juasstore.com/" target="_blank" rel="noopener noreferrer">Juas Health Food Store</a> says, “Before the pandemic, people interested in our products used to ask for our physical stores. Now they call us up for home delivery of ayurvedic items like shilajit, and Keto diet ingredients.” Capitalising on the growing online market, former Miss Nepal Anushka Shrestha also recently launched <a href="https://www.facebook.com/makkuse.np/" target="_blank" rel="noopener noreferrer">Makkusé</a>, an online dessert store that specialises in Nepal's authentic and traditional sweets (such as Gundpak and Pustakari) with modern touch.  <figure><img width="739" height="399" src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221109181156/636be9f09c7e80680e0878ecjpeg.jpg" alt=""><figcaption> </figcaption></figure>Not all businesses have found the trend towards online shopping as encouraging. Despite demand and overwhelming enquiries, <a href="https://misumicosmetics.com/" target="_blank" rel="noopener noreferrer">Misumi Korean cosmetics</a> in Labim Mall has not been able to stock up because they haven’t been able to import goods due to lockdowns and restrictions. The recently launched online handicraft store, <a href="https://www.durbar-square.com/" target="_blank" rel="noopener noreferrer">Durbar Square</a>, is also still waiting for sales to pick up. Even so, Suresh Shrestha of <a href="https://www.ratnabook.com/" target="_blank" rel="noopener noreferrer">Ratna Books</a> says the shift towards online shopping has other benefits besides a growth in sales. “It has also allowed us to understand the taste of our consumers. This is an invaluable information for better future planning,” he says.  <figure><img width="1000" height="667" src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221109181156/636be9f29c7e80680e0878edjpeg.jpg" alt=""><figcaption> </figcaption></figure>Nepal’s proposed Electronic Commerce Bill is expected to standardise online transitions while protecting user data and privacy. It also has provisions for easy return, exchange and refunds, and traders found violating the rules will be fined up to Rs300,000. As per the draft, <a href="http://archive.nepalitimes.com/article/Nepali-Times-Buzz/outdated-laws-limited-ecommerce-hold-back-tech-industry%20,3547">e-commerce</a> businesses will need to be registered with the Company Registrar Office and obtain a licence to operate, which needs to be renewed every year. Despite the entry into Nepal’s online retail market of China’s <a href="https://www.alibaba.com/?src=sem_ggl&amp;cmpgn=407465347&amp;adgrp=26917222987&amp;fditm=&amp;tgt=kwd-40556346123&amp;locintrst=&amp;locphyscl=1011034&amp;mtchtyp=e&amp;ntwrk=g&amp;device=c&amp;dvcmdl=&amp;creative=232561557314&amp;plcmnt=&amp;plcmntcat=&amp;p1=&amp;p2=&amp;aceid=&amp;position=&amp;gclid=EAIaIQobChMI8IPYmonx7QIVCX8rCh0F_g5tEAAYASAAEgKfrvD_BwE">Alibaba</a> through <a href="https://www.nepalitimes.com/business/daraz-launches-stimulus-package-to-promote-e-commerce/">Daraz</a> and India’s <a href="https://www.flipkart.com/">Flipkart</a> via <a href="https://www.sastodeal.com/">Sastodeal</a>, e-commerce is still at a nascent stage. But one of the side effects of Covid-19 is that it is set to grow in the next few years as more people find online shopping safe, convenient and time efficient. “This boom in online shopping is driven by pandemic-induced need. It might be challenging to sustain it, but not if we improve consumers’ online shopping experience,” says Manohar Adhikari of <a href="https://foodmandu.com/" target="_blank" rel="noopener noreferrer">Foodmandu</a>. “Stocking up on quality goods, and improved infrastructure with a reliable street address system would be key in upping the online shopping game," he adds.

https://www.youtube.com/watch?v=sIIsWYzgv4c&amp;feature=youtu.beOn the well-lit shelves of <a href="http://localprojectnepal.com/" target="_blank" rel="noopener">The Local Project</a>, <a href="https://www.timro.org/timro-concepstore">Timro Concept Store</a> or <a href="http://alchi.co/">Alchi Ko Pasal</a>, shoppers encounter tastefully arranged rows of bags, clothes, games, jewellery and stationery designed and created by Nepali artisans.All these items have in common that they are minimalist, refined and chic. Many incorporate traditional Nepali themes into contemporary uses, taking Nepali handicrafts beyond their familiar forms. The social media posts of the companies that produce them show the products in action, creatively place them in everyday situations, and use them as a platform to promote a larger idea. This week, Nepali Times profiles some of these elegant new brands.<img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221109101136/636b74fd9c7e80680e0623c3jpeg.jpg" alt="" width="1000" height="1383"/>Double Ribbed Woolen Hat(Lumu Wear)Gone are the days when wool was scratchy. Lumu Wear’s beanies, scarves and mittens are delightfully soft. Woven in sheep’s wool and lined with warm fleece, the Double-Ribbed Woolen Hat is available in an array of colours. Lumu Wear’s latest ‘Love is Love’ campaign featured straight, interethnic, inter-caste and LGBTQI+ couples and friends wearing their products while in an embrace or gazing at each other -- warmed by their love and the knitwear.A pity that winter is nearly over.Price: Rs800Available in: ash gray, brick brown, leaf green, midnight black,mustard yellow, muted beige, olive green, teal blueMakara USB (Allaré)Traditional Nepali iconography meets the digital age in <a href="https://allare.co/portfolio/usb/" target="_blank" rel="noopener">Allaré’s Makara USB</a>. The makar is a half-terrestrial, half-aquatic creature that is the vehicle of the water god Varuna and a guardian of gateways in Newa and other South Asian cultures. It features prominently in Kathmandu Valley’s traditional devotional art forms, including on stone water-spouts and Rato Machhendranath’s chariot. Allaré has engraved a makar on the wood that houses its USB.Price: Rs2,000Specifications: 16GB, 3.0 USB<img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221109101136/636b74ff9c7e80680e0623c4jpeg.jpg" alt="" width="1000" height="726"><img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221109101136/636b75029c7e80680e0623c5jpeg.jpg" alt="" width="641" height="800">Dhampus Backpack (Yatri Supply)<a href="https://yatrisupply.com/product/dhampus-13l/" target="_blank" rel="noopener">Dhampus 13L</a> is a go-to backpack for city dwellers and spontaneous adventurers. It is lightweight and waterproof and it offers multiple spacious pockets. The smaller front pocket is easily accessible and the perfect place to keep your frequently used items; the larger pocket has a compartment to fit a 14” laptop and slots to keep your knick knacks organised.Price: Rs2,800Colours: Grey, Space BlackCold-Pressed Juice (Nochini)Instead of guzzling sugary, additive-filled canned or boxed juices, try <a href="https://www.no-chini.com/" target="_blank" rel="noopener">Nochini</a>’s healthier, sugar-free and preservative-free cold-pressed ones. They come in 13 different fruit and vegetable combinations, including the Hydrator (watermelon and chia seed), Beet It (beet and apple), and Revitalise (carrot, cucumber and pomegranate). When the company started in 2018, the juices came in glass bottles, but they were later sold in BPA-free plastic. Now the customer-favourite 250-ml glass bottles are back, so you can drink Nochini without worrying about creating a lot of plastic pollution.<img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221109101136/636b75049c7e80680e0623c6jpeg.jpg" alt="" width="800" height="640">Nochini also offers a one- to three-day juice cleanse that comes with detailed instructions. Also try their yogurt-based smoothies, which will energize you for the day. If you'd like, Nochini will even create a dairy-free option for you. The company will soon be launching +977wtr, a line of bottled water, and The Juice Wala, a more affordable version of its flagship cold-pressed juices.Price: Rs300 per bottleJuice Cleanse: Rs1800 (one day/three juices), Rs3600 (two days/12 juices), Rs5400(three days/18 juices)READ ALSO: <a href="https://www.nepalitimes.com/banner/upscaling-upcycling/" target="_blank" rel="noopener">Upscaling Upcycling</a> by Sanghamitra Subba<img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221109101136/636b75069c7e80680e0623c7jpeg.jpg" alt="" width="700" height="560">Planters(Kala Kathmandu)<a href="https://www.facebook.com/kalakathmandu/?ref=br_rs" target="_blank" rel="noopener">Kala Kathmandu</a>’s minimalistic animal-shaped planters provide a cute home for small plants and succulents. The ceramic planters come in the form of beige-and-brown cats, tan capybaras, tan-and-grey elephants, and beige-and-white sheep. The company also sells a beautiful, earth-inspired espresso tea set, colourful vases and contemporary wall-clocks.Price: Rs950Payoo (Kazi Play)<a href="http://kazistudios.com/kazi-play/payoo" target="_blank" rel="noopener">Payoo</a>, Kazi Play’s latest card game, tests customers’ reflexes and knowledge of Nepal’s endangered animal species. Suitable for players of any age, Payoo is a great way to learn about wildlife while enjoying some friendly competition. It consists of 57 cards with colourful<img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221109101136/636b75089c7e80680e0623c8jpeg.jpg" alt="" width="989" height="387">illustrations of animals like the Bengal tiger and the Himalyan tahr, and players must find the match between their card and the card on deck. Kazi Play also has board games like Samrajya, which takes players on the journey of Prithvi Narayan Shah’s conquest of Kathmandu Valley, or Bhatti, a fun drinking game that can be an extension to Samrajya.Price: Rs600READ ALSO: <a href="http://archive.nepalitimes.com/news.php?id=18657#.Xk5cfjIzbIU" target="_blank" rel="noopener">Arniko's skateboards</a>, Paavan Mathema<img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221109101136/636b750a9c7e80680e0623c9jpeg.jpg" alt="" width="640" height="266">Earrings (Sí by Sichu Khairgoli)Sí presents bold, minimalist, and geometrical handcrafted silver jewellery. These earrings are a favourite of designer <a href="https://www.facebook.com/Si-By-Sichu-Khairgoli-1882241788569155/" target="_blank" rel="noopener">Sichu Khairgoli</a>, who sees them as embodying the refined simplicity and contemporary nature of the brand. All jewellery is made with genuine silver and semi-precious and precious gems from Nepal, India and Thailand. Khairgoli also custom-designs jewellery.Price: Rs6,800Price Range: Rs2,000-Rs15,000Skateboard decks (Arniko)​<a style="background-color: #ffffff; letter-spacing: 0.01em;" href="https://arniko.myshopify.com/collections/decks" target="_blank" rel="noopener">Arniko</a>’s sleek, modern and carved decks are not just skateboards, but works of art. Kathmandu Valley artisans intricately engrave the Indian Apple and Eucalyptus finish of the Canadian maplewood boards. You can opt for the standard geometrical designs with Arniko insignia or ask for custom work. Arniko also makes trendy apparel, bags and furniture.Price Range: Rs4,000-9000Variations: Pointed, Curved<img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221109101136/636b750c9c7e80680e0623cajpeg.jpg" alt="" width="1000" height="800"><img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221109101136/636b750e9c7e80680e0623cbjpeg.jpg" alt="" width="1000" height="800"><blockquote>Premium Dark Chocolate Mustang Apples and Roasted Pistachios (Nana’s Delight)<a href="https://www.facebook.com/nanasdelight/" target="_blank" rel="noopener">Nana’s Delight</a>’s Mustang Apples and Roasted Pistachios variety is the first of its new Premium Dark Chocolate line. While the cacao is imported from the Philippines and India, the Mustang apples are from Jumla and the nuts from around Nepal. The apples add a sweet, tangy bite and the roasted pistachios give a pleasing crunch to the 70% dark chocolate bar.</blockquote>Price: Rs90 (small)/ Rs450 (large)

Made in Nepal

“I don’t know if I picked jewellery, but jewellery might have picked me.”<figure><img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/2022110710110/6368c97b9c7e80680e02f2b6jpeg.jpg" alt="" width="1400" height="788"/><figcaption>Ayesha Shakya</figcaption></figure>‘Jill of all trades, master of some’ is how Arpana Rayamajhi might describe herself -- there seems to be nothing the jewellery designer, model and self-made entrepreneur cannot do. The Nepali in New York has been seamlessly juggling hats, while making a name for herself and her jewellery on the world stage.Barely four years since she launched <a href="http://archive.nepalitimes.com/article/Nepali-Times-Buzz/%20East-meets-West%20,3152">her jewellery line</a>, Rayamajhi has been featured in Vogue, Harper’s Bazaar, included in The New York Times 30-under-30 list and her jewellery adorned by the likes of supermodel Adriana Lima and Gigi Hadid on the runways of the Victoria’s Secret Fashion Show.“I don’t know if I picked <a href="http://archive.nepalitimes.com/article/Nepali-Times-Buzz/Be-jewelled-by-Ayusha-Shresthas-AAMO,3042">jewellery</a>, but jewellery might have picked me,” Rayamajhi tell us in a recent interview. Always creative, Rayamajhi took up painting and sculpting at The Cooper Union School of Art, and the passion to create her own jewellery grew out of necessity after graduation.https://www.youtube.com/watch?v=tVFWlEuy65MShe explains: “I started working with <a href="http://archive.nepalitimes.com/article/nation/assimilating-generations-of-Newari-muslims,2937">beads</a> because I was broke and I couldn’t afford anything else. I was waiting tables and babysitting to earn money, but I realised if I didn’t do jewellery now, I would never do it.”Rayamajhi started off selling her designs to friends and their friends, but it wasn’t until she began modelling her jewellery herself and posting photos on Instagram that things really took off. Soon, she scored a feature on Vogue and began amassing tens of thousands of loyal followers on Instagram.<figure><img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/2022110710110/6368c97e9c7e80680e02f2b7jpeg.jpg" alt="" width="800" height="836"><figcaption> </figcaption></figure>“If you don’t believe in your work, no one will. Sincerity and producing my own work was important to me,” says Rayamajhi. Indeed, it is her identity as an artist that makes her jewellery so unique and transcendent.“I am really invested in making work that shows the artists' persona and how their mind works,” explains Rayamajhi. Colourful, playful, eclectic, and incorporating quirky elements like synthetic hair, tassels and miniature idols, Rayamajhi’s jewellery defines her.It also defines how she has grown as an artist. Starting with beads, Rayamajhi made a big jump into diamond jewellery for the ‘Diamonds with a Story’ series by Australian Diamonds in January.<figure><img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/2022110710110/6368c9819c7e80680e02f2b8jpeg.jpg" alt="" width="640" height="697"><figcaption> </figcaption></figure>This was the first time Rayamajhi became an art director herself, and only designed the jewellery, instead of making them herself. Always socially and environmentally conscious, she only took up the offer because the diamonds were conflict free.Rayamajhi also chooses to remain close to her Nepali roots, but incorporates elements that make her jewellery truly global. Her popularity has not gone unnoticed in Nepal, and that does come to her as a pleasant surprise.“The kind of reaction I got from the Nepali audience on the Victoria’s Secret Fashion show was amazing. Craze dekhera danga thiyei,” says Rayamajhi, breaking into Nepali to explain how she was encouraged by the reaction.Rayamajhi went back to Nepal twice last year after a gap of five years, and remembers re-seeing Kathmandu in all its beauty and chaos. She wants to have a flagship store in Nepal to encourage more artisanal talent and support a comeback for <a href="http://archive.nepalitimes.com/article/nation/rebuilding-temples-a-chance-to-creat-jobs-and-to-revive-woodcarving-industry%20,2347">Nepali handicraft</a>.She adds: “I will consider myself really successful if I am able to move a generation. In the end, I want people to see me and see themselves in me. I want them to feel that if she can do it, so can I.”Read also:<a href="http://archive.nepalitimes.com/article/Nepali-Times-Buzz/%20East-meets-West%20,3152  ,  http://archive.nepalitimes.com/article/Nepali-Times-Buzz/%20East-meets-West%20,3152">East meets West</a>,  Ayesha Shakya<a href="http://archive.nepalitimes.com/article/Nepali-Times-Buzz/Be-jewelled-by-Ayusha-Shresthas-AAMO,3042">Be jewelled</a>,  Smriti Basnet

Arpana's world of quirky jewellery

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