<figure><img width="1500" height="900" src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221109191124/636bf0cf4b0ad905ca02f033jpeg.jpg" alt=""/><figcaption>Actress Shilpa Maskey in Maya Handicrafts Jewelry's Asarfi mala necklace and Former Miss Nepal Shrinkhala Khatiwada promoting her own line of Glambisque palette. Photos: MAYA HANDICRAFTS JEWELRY and GLAMBISQUE INSTAGRAM</figcaption></figure>Staff at <a href="https://mayahjewelry.com/" target="_blank" rel="noopener noreferrer">Maya Handicrafts Jewelry</a> in Thamel, are busy these days managing delivery for handmade silver jewellery ordered by customers in Kathmandu, Butwal, Pokhara, Dharan, as well as from outside Nepal. The store has seen its <a href="https://www.nepalitimes.com/here-now/nepal-e-shopping-booms-under-covid-19/">online sales peak</a> despite the pandemic, making for up to 70% of total transactions. Encouraged by their success, the owners opened Nakkali, to sell gold-plated jewellery. Up to 90% sales are currently conducted through digital platforms. “Nepalis now have an easy access to online shopping because of increased Internet connectivity. This, coupled with better online service has translated into healthy digital sales. The pandemic has only accelerated the growth,” says Samir Shakya of Maya Handicrafts. Following the Covid-19 lockdown, <a href="https://www.instagram.com/glambisque/?hl=en" target="_blank" rel="noopener noreferrer">Glambisque</a>, an up-and-coming Nepali cosmetics brand, shut down its stores in Lazimpat and Labim Mall. Since then, the two-year-old company has been operating only online. The sales have been more or less the same, but 100% driven by <a href="https://www.nepalitimes.com/banner/nepals-budding-e-commerce-ecosystem/" target="_blank" rel="noopener noreferrer">digital transactions</a>. “At this rate we won’t even need to have physical stores anymore when things get back to normal,” says Shalini Rana of Glambisque. “<a href="https://www.nepalitimes.com/here-now/daraz-finds-nepalis-still-shy-to-shop-online/">People weren’t comfortable</a> with online shopping in the past. Lockdowns and safety protocols however forced them to try it out. And upon finding that it’s reliable and convenient, they have now gotten used to it.” Small and medium businesses like Maya Handicrafts Jewelry and Glambisque use social media sites like Instagram and Facebook, to market their products. Increasingly, more companies are also using e-commerce platforms like Daraz and Sastodeal to advertise their goods. Payments are usually made via e-wallets (e-Sewa, Khalti, IME pay) or by cash on delivery. Goods are either home delivered or couriered if clients are outside Kathmandu.  <figure><img width="1000" height="667" src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221109191124/636bf0d24b0ad905ca02f034jpeg.jpg" alt=""><figcaption> </figcaption></figure>“Nepal was already transitioning to e-commerce and digital market, but the pandemic sped up the process and provided a much-needed boost,” explains digital marketer, Saniaa Shah.  “Even so, businesses with a hybrid presence are ahead of the others. Also, certain categories such as healthy food, fitness and gadgets which are directly on the rise due to the pandemic are more popular,” she adds.   Many people turned to organic produce and super foods during the pandemic, with the hope of building immunity against coronavirus. The inclination towards a healthy diet and fitness caused online grocery and health stores to thrive.    The increasing need to stay ‘online’ has also had an impact on businesses selling electronic items. People have been upgrading their smartphones and computers for webinars and online classes, which increased business for gadgets and repair shops.  <a href="https://hamrobazaar.com/">Hamrobazaar</a> online classified has seen 40% increase in overall traffic since the pandemic. Categories like computers and laptops and two wheelers — because public transport is now considered unsafe — have the most enquires in this Nepali version of eBay.   Covid-19 seems to have made people health conscious as well as tech savvy.  Bibek Neupane of <a href="https://juasstore.com/" target="_blank" rel="noopener noreferrer">Juas Health Food Store</a> says, “Before the pandemic, people interested in our products used to ask for our physical stores. Now they call us up for home delivery of ayurvedic items like shilajit, and Keto diet ingredients.” Capitalising on the growing online market, former Miss Nepal Anushka Shrestha also recently launched <a href="https://www.facebook.com/makkuse.np/" target="_blank" rel="noopener noreferrer">Makkusé</a>, an online dessert store that specialises in Nepal's authentic and traditional sweets (such as Gundpak and Pustakari) with modern touch.  <figure><img width="739" height="399" src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221109191124/636bf0d54b0ad905ca02f035jpeg.jpg" alt=""><figcaption> </figcaption></figure>Not all businesses have found the trend towards online shopping as encouraging. Despite demand and overwhelming enquiries, <a href="https://misumicosmetics.com/" target="_blank" rel="noopener noreferrer">Misumi Korean cosmetics</a> in Labim Mall has not been able to stock up because they haven’t been able to import goods due to lockdowns and restrictions. The recently launched online handicraft store, <a href="https://www.durbar-square.com/" target="_blank" rel="noopener noreferrer">Durbar Square</a>, is also still waiting for sales to pick up. Even so, Suresh Shrestha of <a href="https://www.ratnabook.com/" target="_blank" rel="noopener noreferrer">Ratna Books</a> says the shift towards online shopping has other benefits besides a growth in sales. “It has also allowed us to understand the taste of our consumers. This is an invaluable information for better future planning,” he says.  <figure><img width="1000" height="667" src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221109191124/636bf0d64b0ad905ca02f036jpeg.jpg" alt=""><figcaption> </figcaption></figure>Nepal’s proposed Electronic Commerce Bill is expected to standardise online transitions while protecting user data and privacy. It also has provisions for easy return, exchange and refunds, and traders found violating the rules will be fined up to Rs300,000. As per the draft, <a href="http://archive.nepalitimes.com/article/Nepali-Times-Buzz/outdated-laws-limited-ecommerce-hold-back-tech-industry%20,3547">e-commerce</a> businesses will need to be registered with the Company Registrar Office and obtain a licence to operate, which needs to be renewed every year. Despite the entry into Nepal’s online retail market of China’s <a href="https://www.alibaba.com/?src=sem_ggl&amp;cmpgn=407465347&amp;adgrp=26917222987&amp;fditm=&amp;tgt=kwd-40556346123&amp;locintrst=&amp;locphyscl=1011034&amp;mtchtyp=e&amp;ntwrk=g&amp;device=c&amp;dvcmdl=&amp;creative=232561557314&amp;plcmnt=&amp;plcmntcat=&amp;p1=&amp;p2=&amp;aceid=&amp;position=&amp;gclid=EAIaIQobChMI8IPYmonx7QIVCX8rCh0F_g5tEAAYASAAEgKfrvD_BwE">Alibaba</a> through <a href="https://www.nepalitimes.com/business/daraz-launches-stimulus-package-to-promote-e-commerce/">Daraz</a> and India’s <a href="https://www.flipkart.com/">Flipkart</a> via <a href="https://www.sastodeal.com/">Sastodeal</a>, e-commerce is still at a nascent stage. But one of the side effects of Covid-19 is that it is set to grow in the next few years as more people find online shopping safe, convenient and time efficient. “This boom in online shopping is driven by pandemic-induced need. It might be challenging to sustain it, but not if we improve consumers’ online shopping experience,” says Manohar Adhikari of <a href="https://foodmandu.com/" target="_blank" rel="noopener noreferrer">Foodmandu</a>. “Stocking up on quality goods, and improved infrastructure with a reliable street address system would be key in upping the online shopping game," he adds.

Sonia Awale

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Nepal goes online shopping in 2020

<figure><img width="1500" height="900" src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221109181156/636be9ea9c7e80680e0878eajpeg.jpg" alt=""/><figcaption>Actress Shilpa Maskey in Maya Handicrafts Jewelry's Asarfi mala necklace and Former Miss Nepal Shrinkhala Khatiwada promoting her own line of Glambisque palette. Photos: MAYA HANDICRAFTS JEWELRY and GLAMBISQUE INSTAGRAM</figcaption></figure>Staff at <a href="https://mayahjewelry.com/" target="_blank" rel="noopener noreferrer">Maya Handicrafts Jewelry</a> in Thamel, are busy these days managing delivery for handmade silver jewellery ordered by customers in Kathmandu, Butwal, Pokhara, Dharan, as well as from outside Nepal. The store has seen its <a href="https://www.nepalitimes.com/here-now/nepal-e-shopping-booms-under-covid-19/">online sales peak</a> despite the pandemic, making for up to 70% of total transactions. Encouraged by their success, the owners opened Nakkali, to sell gold-plated jewellery. Up to 90% sales are currently conducted through digital platforms. “Nepalis now have an easy access to online shopping because of increased Internet connectivity. This, coupled with better online service has translated into healthy digital sales. The pandemic has only accelerated the growth,” says Samir Shakya of Maya Handicrafts. Following the Covid-19 lockdown, <a href="https://www.instagram.com/glambisque/?hl=en" target="_blank" rel="noopener noreferrer">Glambisque</a>, an up-and-coming Nepali cosmetics brand, shut down its stores in Lazimpat and Labim Mall. Since then, the two-year-old company has been operating only online. The sales have been more or less the same, but 100% driven by <a href="https://www.nepalitimes.com/banner/nepals-budding-e-commerce-ecosystem/" target="_blank" rel="noopener noreferrer">digital transactions</a>. “At this rate we won’t even need to have physical stores anymore when things get back to normal,” says Shalini Rana of Glambisque. “<a href="https://www.nepalitimes.com/here-now/daraz-finds-nepalis-still-shy-to-shop-online/">People weren’t comfortable</a> with online shopping in the past. Lockdowns and safety protocols however forced them to try it out. And upon finding that it’s reliable and convenient, they have now gotten used to it.” Small and medium businesses like Maya Handicrafts Jewelry and Glambisque use social media sites like Instagram and Facebook, to market their products. Increasingly, more companies are also using e-commerce platforms like Daraz and Sastodeal to advertise their goods. Payments are usually made via e-wallets (e-Sewa, Khalti, IME pay) or by cash on delivery. Goods are either home delivered or couriered if clients are outside Kathmandu.  <figure><img width="1000" height="667" src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221109181156/636be9ee9c7e80680e0878ebjpeg.jpg" alt=""><figcaption> </figcaption></figure>“Nepal was already transitioning to e-commerce and digital market, but the pandemic sped up the process and provided a much-needed boost,” explains digital marketer, Saniaa Shah.  “Even so, businesses with a hybrid presence are ahead of the others. Also, certain categories such as healthy food, fitness and gadgets which are directly on the rise due to the pandemic are more popular,” she adds.   Many people turned to organic produce and super foods during the pandemic, with the hope of building immunity against coronavirus. The inclination towards a healthy diet and fitness caused online grocery and health stores to thrive.    The increasing need to stay ‘online’ has also had an impact on businesses selling electronic items. People have been upgrading their smartphones and computers for webinars and online classes, which increased business for gadgets and repair shops.  <a href="https://hamrobazaar.com/">Hamrobazaar</a> online classified has seen 40% increase in overall traffic since the pandemic. Categories like computers and laptops and two wheelers — because public transport is now considered unsafe — have the most enquires in this Nepali version of eBay.   Covid-19 seems to have made people health conscious as well as tech savvy.  Bibek Neupane of <a href="https://juasstore.com/" target="_blank" rel="noopener noreferrer">Juas Health Food Store</a> says, “Before the pandemic, people interested in our products used to ask for our physical stores. Now they call us up for home delivery of ayurvedic items like shilajit, and Keto diet ingredients.” Capitalising on the growing online market, former Miss Nepal Anushka Shrestha also recently launched <a href="https://www.facebook.com/makkuse.np/" target="_blank" rel="noopener noreferrer">Makkusé</a>, an online dessert store that specialises in Nepal's authentic and traditional sweets (such as Gundpak and Pustakari) with modern touch.  <figure><img width="739" height="399" src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221109181156/636be9f09c7e80680e0878ecjpeg.jpg" alt=""><figcaption> </figcaption></figure>Not all businesses have found the trend towards online shopping as encouraging. Despite demand and overwhelming enquiries, <a href="https://misumicosmetics.com/" target="_blank" rel="noopener noreferrer">Misumi Korean cosmetics</a> in Labim Mall has not been able to stock up because they haven’t been able to import goods due to lockdowns and restrictions. The recently launched online handicraft store, <a href="https://www.durbar-square.com/" target="_blank" rel="noopener noreferrer">Durbar Square</a>, is also still waiting for sales to pick up. Even so, Suresh Shrestha of <a href="https://www.ratnabook.com/" target="_blank" rel="noopener noreferrer">Ratna Books</a> says the shift towards online shopping has other benefits besides a growth in sales. “It has also allowed us to understand the taste of our consumers. This is an invaluable information for better future planning,” he says.  <figure><img width="1000" height="667" src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221109181156/636be9f29c7e80680e0878edjpeg.jpg" alt=""><figcaption> </figcaption></figure>Nepal’s proposed Electronic Commerce Bill is expected to standardise online transitions while protecting user data and privacy. It also has provisions for easy return, exchange and refunds, and traders found violating the rules will be fined up to Rs300,000. As per the draft, <a href="http://archive.nepalitimes.com/article/Nepali-Times-Buzz/outdated-laws-limited-ecommerce-hold-back-tech-industry%20,3547">e-commerce</a> businesses will need to be registered with the Company Registrar Office and obtain a licence to operate, which needs to be renewed every year. Despite the entry into Nepal’s online retail market of China’s <a href="https://www.alibaba.com/?src=sem_ggl&amp;cmpgn=407465347&amp;adgrp=26917222987&amp;fditm=&amp;tgt=kwd-40556346123&amp;locintrst=&amp;locphyscl=1011034&amp;mtchtyp=e&amp;ntwrk=g&amp;device=c&amp;dvcmdl=&amp;creative=232561557314&amp;plcmnt=&amp;plcmntcat=&amp;p1=&amp;p2=&amp;aceid=&amp;position=&amp;gclid=EAIaIQobChMI8IPYmonx7QIVCX8rCh0F_g5tEAAYASAAEgKfrvD_BwE">Alibaba</a> through <a href="https://www.nepalitimes.com/business/daraz-launches-stimulus-package-to-promote-e-commerce/">Daraz</a> and India’s <a href="https://www.flipkart.com/">Flipkart</a> via <a href="https://www.sastodeal.com/">Sastodeal</a>, e-commerce is still at a nascent stage. But one of the side effects of Covid-19 is that it is set to grow in the next few years as more people find online shopping safe, convenient and time efficient. “This boom in online shopping is driven by pandemic-induced need. It might be challenging to sustain it, but not if we improve consumers’ online shopping experience,” says Manohar Adhikari of <a href="https://foodmandu.com/" target="_blank" rel="noopener noreferrer">Foodmandu</a>. “Stocking up on quality goods, and improved infrastructure with a reliable street address system would be key in upping the online shopping game," he adds.

https://www.youtube.com/watch?v=sIIsWYzgv4c&amp;feature=youtu.beOn the well-lit shelves of <a href="http://localprojectnepal.com/" target="_blank" rel="noopener">The Local Project</a>, <a href="https://www.timro.org/timro-concepstore">Timro Concept Store</a> or <a href="http://alchi.co/">Alchi Ko Pasal</a>, shoppers encounter tastefully arranged rows of bags, clothes, games, jewellery and stationery designed and created by Nepali artisans.All these items have in common that they are minimalist, refined and chic. Many incorporate traditional Nepali themes into contemporary uses, taking Nepali handicrafts beyond their familiar forms. The social media posts of the companies that produce them show the products in action, creatively place them in everyday situations, and use them as a platform to promote a larger idea. This week, Nepali Times profiles some of these elegant new brands.<img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221109101136/636b74fd9c7e80680e0623c3jpeg.jpg" alt="" width="1000" height="1383"/>Double Ribbed Woolen Hat(Lumu Wear)Gone are the days when wool was scratchy. Lumu Wear’s beanies, scarves and mittens are delightfully soft. Woven in sheep’s wool and lined with warm fleece, the Double-Ribbed Woolen Hat is available in an array of colours. Lumu Wear’s latest ‘Love is Love’ campaign featured straight, interethnic, inter-caste and LGBTQI+ couples and friends wearing their products while in an embrace or gazing at each other -- warmed by their love and the knitwear.A pity that winter is nearly over.Price: Rs800Available in: ash gray, brick brown, leaf green, midnight black,mustard yellow, muted beige, olive green, teal blueMakara USB (Allaré)Traditional Nepali iconography meets the digital age in <a href="https://allare.co/portfolio/usb/" target="_blank" rel="noopener">Allaré’s Makara USB</a>. The makar is a half-terrestrial, half-aquatic creature that is the vehicle of the water god Varuna and a guardian of gateways in Newa and other South Asian cultures. It features prominently in Kathmandu Valley’s traditional devotional art forms, including on stone water-spouts and Rato Machhendranath’s chariot. Allaré has engraved a makar on the wood that houses its USB.Price: Rs2,000Specifications: 16GB, 3.0 USB<img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221109101136/636b74ff9c7e80680e0623c4jpeg.jpg" alt="" width="1000" height="726"><img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221109101136/636b75029c7e80680e0623c5jpeg.jpg" alt="" width="641" height="800">Dhampus Backpack (Yatri Supply)<a href="https://yatrisupply.com/product/dhampus-13l/" target="_blank" rel="noopener">Dhampus 13L</a> is a go-to backpack for city dwellers and spontaneous adventurers. It is lightweight and waterproof and it offers multiple spacious pockets. The smaller front pocket is easily accessible and the perfect place to keep your frequently used items; the larger pocket has a compartment to fit a 14” laptop and slots to keep your knick knacks organised.Price: Rs2,800Colours: Grey, Space BlackCold-Pressed Juice (Nochini)Instead of guzzling sugary, additive-filled canned or boxed juices, try <a href="https://www.no-chini.com/" target="_blank" rel="noopener">Nochini</a>’s healthier, sugar-free and preservative-free cold-pressed ones. They come in 13 different fruit and vegetable combinations, including the Hydrator (watermelon and chia seed), Beet It (beet and apple), and Revitalise (carrot, cucumber and pomegranate). When the company started in 2018, the juices came in glass bottles, but they were later sold in BPA-free plastic. Now the customer-favourite 250-ml glass bottles are back, so you can drink Nochini without worrying about creating a lot of plastic pollution.<img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221109101136/636b75049c7e80680e0623c6jpeg.jpg" alt="" width="800" height="640">Nochini also offers a one- to three-day juice cleanse that comes with detailed instructions. Also try their yogurt-based smoothies, which will energize you for the day. If you'd like, Nochini will even create a dairy-free option for you. The company will soon be launching +977wtr, a line of bottled water, and The Juice Wala, a more affordable version of its flagship cold-pressed juices.Price: Rs300 per bottleJuice Cleanse: Rs1800 (one day/three juices), Rs3600 (two days/12 juices), Rs5400(three days/18 juices)READ ALSO: <a href="https://www.nepalitimes.com/banner/upscaling-upcycling/" target="_blank" rel="noopener">Upscaling Upcycling</a> by Sanghamitra Subba<img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221109101136/636b75069c7e80680e0623c7jpeg.jpg" alt="" width="700" height="560">Planters(Kala Kathmandu)<a href="https://www.facebook.com/kalakathmandu/?ref=br_rs" target="_blank" rel="noopener">Kala Kathmandu</a>’s minimalistic animal-shaped planters provide a cute home for small plants and succulents. The ceramic planters come in the form of beige-and-brown cats, tan capybaras, tan-and-grey elephants, and beige-and-white sheep. The company also sells a beautiful, earth-inspired espresso tea set, colourful vases and contemporary wall-clocks.Price: Rs950Payoo (Kazi Play)<a href="http://kazistudios.com/kazi-play/payoo" target="_blank" rel="noopener">Payoo</a>, Kazi Play’s latest card game, tests customers’ reflexes and knowledge of Nepal’s endangered animal species. Suitable for players of any age, Payoo is a great way to learn about wildlife while enjoying some friendly competition. It consists of 57 cards with colourful<img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221109101136/636b75089c7e80680e0623c8jpeg.jpg" alt="" width="989" height="387">illustrations of animals like the Bengal tiger and the Himalyan tahr, and players must find the match between their card and the card on deck. Kazi Play also has board games like Samrajya, which takes players on the journey of Prithvi Narayan Shah’s conquest of Kathmandu Valley, or Bhatti, a fun drinking game that can be an extension to Samrajya.Price: Rs600READ ALSO: <a href="http://archive.nepalitimes.com/news.php?id=18657#.Xk5cfjIzbIU" target="_blank" rel="noopener">Arniko's skateboards</a>, Paavan Mathema<img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221109101136/636b750a9c7e80680e0623c9jpeg.jpg" alt="" width="640" height="266">Earrings (Sí by Sichu Khairgoli)Sí presents bold, minimalist, and geometrical handcrafted silver jewellery. These earrings are a favourite of designer <a href="https://www.facebook.com/Si-By-Sichu-Khairgoli-1882241788569155/" target="_blank" rel="noopener">Sichu Khairgoli</a>, who sees them as embodying the refined simplicity and contemporary nature of the brand. All jewellery is made with genuine silver and semi-precious and precious gems from Nepal, India and Thailand. Khairgoli also custom-designs jewellery.Price: Rs6,800Price Range: Rs2,000-Rs15,000Skateboard decks (Arniko)​<a style="background-color: #ffffff; letter-spacing: 0.01em;" href="https://arniko.myshopify.com/collections/decks" target="_blank" rel="noopener">Arniko</a>’s sleek, modern and carved decks are not just skateboards, but works of art. Kathmandu Valley artisans intricately engrave the Indian Apple and Eucalyptus finish of the Canadian maplewood boards. You can opt for the standard geometrical designs with Arniko insignia or ask for custom work. Arniko also makes trendy apparel, bags and furniture.Price Range: Rs4,000-9000Variations: Pointed, Curved<img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221109101136/636b750c9c7e80680e0623cajpeg.jpg" alt="" width="1000" height="800"><img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221109101136/636b750e9c7e80680e0623cbjpeg.jpg" alt="" width="1000" height="800"><blockquote>Premium Dark Chocolate Mustang Apples and Roasted Pistachios (Nana’s Delight)<a href="https://www.facebook.com/nanasdelight/" target="_blank" rel="noopener">Nana’s Delight</a>’s Mustang Apples and Roasted Pistachios variety is the first of its new Premium Dark Chocolate line. While the cacao is imported from the Philippines and India, the Mustang apples are from Jumla and the nuts from around Nepal. The apples add a sweet, tangy bite and the roasted pistachios give a pleasing crunch to the 70% dark chocolate bar.</blockquote>Price: Rs90 (small)/ Rs450 (large)

Made in Nepal

“I don’t know if I picked jewellery, but jewellery might have picked me.”<figure><img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/2022110710110/6368c97b9c7e80680e02f2b6jpeg.jpg" alt="" width="1400" height="788"/><figcaption>Ayesha Shakya</figcaption></figure>‘Jill of all trades, master of some’ is how Arpana Rayamajhi might describe herself -- there seems to be nothing the jewellery designer, model and self-made entrepreneur cannot do. The Nepali in New York has been seamlessly juggling hats, while making a name for herself and her jewellery on the world stage.Barely four years since she launched <a href="http://archive.nepalitimes.com/article/Nepali-Times-Buzz/%20East-meets-West%20,3152">her jewellery line</a>, Rayamajhi has been featured in Vogue, Harper’s Bazaar, included in The New York Times 30-under-30 list and her jewellery adorned by the likes of supermodel Adriana Lima and Gigi Hadid on the runways of the Victoria’s Secret Fashion Show.“I don’t know if I picked <a href="http://archive.nepalitimes.com/article/Nepali-Times-Buzz/Be-jewelled-by-Ayusha-Shresthas-AAMO,3042">jewellery</a>, but jewellery might have picked me,” Rayamajhi tell us in a recent interview. Always creative, Rayamajhi took up painting and sculpting at The Cooper Union School of Art, and the passion to create her own jewellery grew out of necessity after graduation.https://www.youtube.com/watch?v=tVFWlEuy65MShe explains: “I started working with <a href="http://archive.nepalitimes.com/article/nation/assimilating-generations-of-Newari-muslims,2937">beads</a> because I was broke and I couldn’t afford anything else. I was waiting tables and babysitting to earn money, but I realised if I didn’t do jewellery now, I would never do it.”Rayamajhi started off selling her designs to friends and their friends, but it wasn’t until she began modelling her jewellery herself and posting photos on Instagram that things really took off. Soon, she scored a feature on Vogue and began amassing tens of thousands of loyal followers on Instagram.<figure><img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/2022110710110/6368c97e9c7e80680e02f2b7jpeg.jpg" alt="" width="800" height="836"><figcaption> </figcaption></figure>“If you don’t believe in your work, no one will. Sincerity and producing my own work was important to me,” says Rayamajhi. Indeed, it is her identity as an artist that makes her jewellery so unique and transcendent.“I am really invested in making work that shows the artists' persona and how their mind works,” explains Rayamajhi. Colourful, playful, eclectic, and incorporating quirky elements like synthetic hair, tassels and miniature idols, Rayamajhi’s jewellery defines her.It also defines how she has grown as an artist. Starting with beads, Rayamajhi made a big jump into diamond jewellery for the ‘Diamonds with a Story’ series by Australian Diamonds in January.<figure><img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/2022110710110/6368c9819c7e80680e02f2b8jpeg.jpg" alt="" width="640" height="697"><figcaption> </figcaption></figure>This was the first time Rayamajhi became an art director herself, and only designed the jewellery, instead of making them herself. Always socially and environmentally conscious, she only took up the offer because the diamonds were conflict free.Rayamajhi also chooses to remain close to her Nepali roots, but incorporates elements that make her jewellery truly global. Her popularity has not gone unnoticed in Nepal, and that does come to her as a pleasant surprise.“The kind of reaction I got from the Nepali audience on the Victoria’s Secret Fashion show was amazing. Craze dekhera danga thiyei,” says Rayamajhi, breaking into Nepali to explain how she was encouraged by the reaction.Rayamajhi went back to Nepal twice last year after a gap of five years, and remembers re-seeing Kathmandu in all its beauty and chaos. She wants to have a flagship store in Nepal to encourage more artisanal talent and support a comeback for <a href="http://archive.nepalitimes.com/article/nation/rebuilding-temples-a-chance-to-creat-jobs-and-to-revive-woodcarving-industry%20,2347">Nepali handicraft</a>.She adds: “I will consider myself really successful if I am able to move a generation. In the end, I want people to see me and see themselves in me. I want them to feel that if she can do it, so can I.”Read also:<a href="http://archive.nepalitimes.com/article/Nepali-Times-Buzz/%20East-meets-West%20,3152  ,  http://archive.nepalitimes.com/article/Nepali-Times-Buzz/%20East-meets-West%20,3152">East meets West</a>,  Ayesha Shakya<a href="http://archive.nepalitimes.com/article/Nepali-Times-Buzz/Be-jewelled-by-Ayusha-Shresthas-AAMO,3042">Be jewelled</a>,  Smriti Basnet

Arpana's world of quirky jewellery

Recent outrage in Sikkim over an Indian Army expedition climbing <a href="https://nepalitimes.com/here-now/saving-kangchenjunga">Kangchenjunga</a>, the world’s third-highest peak, has spiked attention to the need to balance mountaineering jobs with indigenous reverence for sacred landmarks. Kangchenjunga (8,586m) is not a peak as much as it is a mountain range with 16 peaks above 7,000m on the border between India and Nepal -- the word itself means ‘five treasures of the snows’ in Tibetan. Some of the highest prominences like Kangchenjunga West and Kangbachen are in Nepal, while the Main, Central and South Peaks are on the border. Climbing the peak from the Indian side has been banned since 2001 because the indigenous Lepcha community there regard the mountain as the abode of Dzoe-nga, the patron deity of Sikkim, which was an independent Himalayan Kingdom until it was annexed by India in 1975.&nbsp; Buddhists in Sikkim say their saint, Padmasambhava, recognised the mountain as a protective spirit. The state has declared the base of the mountain Kangchenjunga National Park, which covers an area one-third of Sikkim. ‘The act of scaling this sacred peak is not only a matter of serious concern but also a violation of both the prevailing legal provisions and the deeply held religious beliefs of the people of Sikkim,’ read a letter from Chief Minister Prem Singh Tamang (Golay) to Amit Shah, India’s Minister of Home Affairs and Cooperation.&nbsp; Tamang continued: ‘We further request Your Honour to take up the issue with the Government of Nepal to ensure that no future expeditions are permitted on the sacred mountain, in deference to the deeply held beliefs and cultural values of the people of Sikkim.’ Kangchenjunga was climbed for the first time exactly 70 years ago by a British team who told King Tashi Namgyal, the Choegyal of Sikkim, that they would not set foot on the summit. Since then, there have been about 532 successful climbs of the peaks and 52 have died while trying.&nbsp;  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20250628060616_5c268e08cf49f36b79ef9b31933fc2d9bf9a6f65414e7ca06dd028bf04e7ccc1.png" data-media-id="editor_1" data-image-id="20250628060616_5c268e08cf49f36b79ef9b31933fc2d9bf9a6f65414e7ca06dd028bf04e7ccc1" data-rendition-name="original" width="1782" height="1178" loading="lazy" alt="Kangchenjunga: too sacred to climb NT"> <figcaption>Indigenous communities in Sikkim held purification ceremonies following the Indian expedition to Kangchenjunga. Photo: THE VOICE OF SIKKIM / FACEBOOK</figcaption> </figure>  <a href="https://nepalitimes.com/here-now/peak-climbing-season-2025-s4abrxny">This spring climbing season</a> alone, there were 70 climbing permits for foreigners issued for Kangchenjunga by the Nepal government, and made it to the top while one French climber died.&nbsp; One of the expeditions this year was an Indian Army team led by Col Ranveer Jamwal, who has summited the highest peaks on all seven continents, and Mt Everest thrice. Jamwal’s team was on the final leg of a ‘<a href="https://economictimes.indiatimes.com/news/india/nimas-summits-mt-kangchenjunga-concludes-historic-har-shikhar-tiranga-mission-successfully/articleshow/121341315.cms?from=mdr">Har Shikhar Tiranga</a>’ (The Tricolour on Every Peak) mission to plant the Indian flag at the highest points of each of India’s 28 states. Kanchenjunga was the last peak they had left, and the hardest, but the expedition put five climbers on the summit. What seems to have incensed the Sikkimese is that while it has banned climbing the mountain from its side, it was an Indian military expedition that went to Nepal to climb the mountain. After news broke of the climb in May, the Sikkim Indigenous Lepcha Tribal Association asked people to observe purification ceremonies in temples across the state. Mayalmit Lepcha of the association acknowledged that the Sikkim government was also partly at fault: “I don’t think such an expedition could have gone forward without the state government being informed, so it could have done something to intervene. It shows weakness. What’s done is done, all we can do is carry out these sanctification ceremonies.”&nbsp; In 2000, one year before Sikkim’s ban, the state allowed an Austrian team to attempt Kanchenjunga’s northeast face for a fee of $20,000, on agreement that they would stop 10m before the summit. Despite this, there was outrage over the expedition on the grounds that it violated Indian laws regarding the defiling of religious sites and Sikkim’s rights to maintain its culture after merging with India. The Indian Army expedition was also seen to have circumvented Sikkim’s law and violated religious sensibilities by going through Nepal. While the team may have thought they were respecting Sikkim’s beliefs by finding a way to complete the mission, the people of Sikkim saw it as defilement.&nbsp; The somber mood of the Sikkim people at the ritual contrasts sharply with Jamwal’s sense of accomplishment. “Without a doubt, the most difficult summit of my life,” he told reporters after the climb. “It tested every ounce of our will.”&nbsp;  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20250628060616_ccfe079c78dab788d19fe2080ee8a5d5dcb11de4157316f6d94e5964da097157.jpg" data-media-id="editor_4" data-image-id="20250628060616_ccfe079c78dab788d19fe2080ee8a5d5dcb11de4157316f6d94e5964da097157" data-rendition-name="original" width="787" height="377" loading="lazy" alt="Kangchenjunga: too sacred to climb NT"> <figcaption>Prayer flags along the Sikkim-Kangchenjunga trekking route. Photo: TREKKINGININDIA.COM</figcaption> </figure>  The <a href="https://nepalitimes.com/news/the-rise-and-fall-of-nims-purja">controversial Nepali-British mountaineer Nirmal Purja</a> was also on Kangchenjunga this spring the mountain, on a mission to summit all 14 8,000m peaks for a third time. He echoed Jamwal about the tough conditions: “The conditions above camp were extremely tough, with deep snow and challenging terrain—more crevasses than usual.” Nepal’s government has not said anything publicly, but it is unlikely that it will ban climbing on Kangchenjunga, since it is becoming popular with expeditions because of its technical challenges, and overcrowding on Mt Everest. Nepal does have bans in place for some of its mountains out of respect for local beliefs. <a href="https://nepalitimes.com/banner/to-open-machapuchre-for-mountaineering-or-not">Mt Machapuchre</a> (6,990m) the imposing pyramid that looms over Pokhara, for example, is seen as an icon of purity by the Gurung people and a symbol of Vishnu by the Hindu communities who live at its base. A strict climbing ban has been in place since 1957, when a British expedition led by Col Jimmy Roberts stopped 45m short of the summit – either because the last bit was too difficult or out of deference to local sentiments.&nbsp; Khumbila that stands above Namche Bazar is only 5,761m high, but like Kanchenjunga is considered the protector deity of the Sherpa people. Gauri Shankar on the Nepal-China border, called Chomo Tseringma by the local community, was off-limits between 1965 and 1979 due to its association with Lord Shiva and Gauri, his consort. Although expeditions are now allowed, there are not too many takers. In Tibet, climbing Mount Kailash is prohibited by the Chinese government because it revered by the Hindus, Buddhists and followers of the Bon faith. Even Mt Everest is regarded as sacred, and its Sherpa name is Chomolungma, Goddess Mother of the Earth.&nbsp; Economically, climbs on Kanchenjunga bring in decent revenue. This climbing season, the 41 permits, at $1,800 each, brought in $73,800. This is somewhat comparable to Makalu, Lhotse, and Annapurna I, but these numbers are dwarfed by the $4 million in <a href="https://nepalitimes.com/news/the-everest-industry">Everest permits</a>. Revenue from Kanchenjunga climbing permits is something Nepal could potentially forgo if necessary, but the expeditions also provide jobs to hundreds of high altitude guides, porters, base camp support staff and other logistical costs.&nbsp; As the third highest mountain in the world and the tallest in India, there will always be significant motivation to climb it from the Nepal side, especially as climbers are drawn by the technical climbing at high altitude.

Kangchenjunga: too sacred to climb?

The debate about who is less accountable to the public: politicians or bureaucrats is as old as Nepal’s democracy itself.
Some blame politicians for being beholden to the businessmen who finance their electoral campaigns, and are forced to return the favour with contracts and kickbacks when in power.&nbsp;
Others say it is civil servants who are neither civil nor servants, and know the inner workings of the system to exploit loopholes – they then teach ministers, MPs, mayors, or ward chairs which juicy projects can be squeezed. And everyone gets their share.
In reality, it is probably not a case of either, or. Both have their hands deep in the honey pot. Corruption is now such a given that yet another exposé in the mainstream press, like the latest visit-visa scam, does not raise eyebrows anymore.
We may have to edit Lord Acton’s famous quote to say that in Nepal we do not even need absolute power to corrupt absolutely. The ruling cartel has divvied up the spoils, so that no one ever faces charges. The three parties all know about the skeletons rattling in each other’s closets, and they cancel each other out.
Politicians and bureaucrats get all the blame for taking bribes, but what of the givers of bribes? In this crony capitalism, businesses invariably need political patrons in an elaborate <a href="https://nepalitimes.com/here-now/nepals-only-growth-industry-private-sector-corruption" target="_blank">national network of give-and-take</a>.
<a href="https://nepalitimes.com/here-now/nepals-only-growth-industry-private-sector-corruption" target="_blank">Politicians and businesses work hand-in-glove</a> so that conflict of interest in contracts, insider trading, cartelling, and non-performing assets of banks become the norm. Our survey after the 2017 local election showed that out of the 753 newly-elected local government chairs, <a href="https://nepalitimes.com/news/elected-contractors" target="_blank">nearly 300 were contractors</a> involved in sand-mining, quarrying, or transportation syndicates.
Nepal’s tycoons have discovered that instead of donating to election war chests of politicians, it is a much surer return on investment to spend the money to <a href="https://nepalitimes.com/news/the-business-of-politics-in-nepal" target="_blank">become legislators and politicians themselves</a>.
In democracies, there are checks and balances to control corruption when it becomes endemic. The Nepal Police and Central Bureau of Investigation (CBI) are supposed to do the detective work without political interference. The courts are required to be independent in dispensing justice and punishing crooks.
But the less said about the judiciary the better. A writ petition in the Supreme Court last week accused our sister magazine <a href="https://www.himalkhabar.com/" target="_blank">HimalKhabar</a> of contempt of court for two stories: one about how high courts have been overturning a majority of verdicts of district courts in cases of rape, and another about the Biratnagar High Court clearing a self-proclaimed holy man, Krishna Bahadur Giri, of rape despite police presenting physical evidence.
The doctrine of the separation of powers stipulates that it is when the other three pillars in a democracy are compromised that the role of the free press becomes even more vital. The world over, as soon as populist autocrats are elected to the executive, their first order of business is to co-opt the legislature and the judiciary. Then they buy off, intimidate, or neutralise the media with Strategic Lawsuits Against Public Participation (SLAPP).
Nepal’s officialdom seems to be taking midnight Zoom lessons from other despots on how to gag the media. Last month, popular talk show host Dil Bhushan Pathak was served an arrest warrant by the Kathmandu District Court for <a href="https://www.youtube.com/watch?v=-CntsnTrtG8" target="_blank">a YouTube explainer</a> about the alleged involvement of the son of Foreign Minister Arzu Deuba Rana in a reported purchase of Kathmandu’s Hilton Hotel.
The Lalitpur District Court ruled that Pathak could not be arrested without fair trial, but this week the Kathmandu District Court filed another case against the journalist based on a complaint by the Cyber Bureau, and put him on a fugitive list.&nbsp;
Without going into the veracity of Pathak’s explainer, it is deeply problematic that the Electronic Transaction Act has been invoked – proof that politicians are getting the courts and investigating agencies to make an example of a high profile journalist.&nbsp;
The intention is to silence media investigations into the fake refugee scandal in which the main partner in the ruling coalition is implicated, and in which one of its former home ministers was jailed last year.
The Kathmandu High Court has been mysteriously active in targeting journalists these days. <a href="https://bizmandu.com/" target="_blank">Bizmandu</a> and <a href="https://nepalkhabar.com/" target="_blank">Nepalkhabar</a> were served a notice last month <a href="https://nepalitimes.com/news/no-freedom-after-expression-y4inku06" target="_blank">to withdraw a story they did</a> on the Chair of the <a href="https://www.sebon.gov.np/" target="_blank">Security and Exchange Board of Nepal (SEBON</a>) Santosh Narayan Shrestha allegedly demanding kickbacks from hydropower investors.&nbsp;
Incredibly, the court even asked the two portals not to report on the subject anymore – a ruling so absurd that the Patan High Court overturned it a week later.&nbsp;
The allegations against Shrestha were made in a public meeting of the <a href="https://www.ippan.org.np/members/3060/bungal-hydro-ltd" target="_blank">Independent Power Producers Association of Nepal (IPPAN)</a>, and MPs demanded a <a href="https://myrepublica.nagariknetwork.com/news/parliament-demands-probe-into-sebon-chairman-over-alleged-commission-demand-40-32.html" target="_blank">Parliament inquiry</a> into the regulator. <a href="https://www.himalkhabar.com/144523/santosh-narayan-shrestha" target="_blank">HimalKhabar</a> reported this week that while Shrestha was reportedly demanding commissions from private investors for IPOs, he cleared primary share sales in Bajhang’s 10.75MW <a href="https://www.ippan.org.np/members/3060/bungal-hydro-ltd" target="_blank">Bungal Hydro</a> in which his family members have investments, company records show.
And then just on Monday, bureaucrats hoodwinked MPs by deleting references in a bill requiring a two-year ‘cooling off’ period under which retiring civil servants could be barred from holding constitutional positions for two years.
The contest for who is more corrupt: bureauacrats, politicians, or the private sector is on.
Kunda Dixit

SLAPPing Democracy

The monsoon this year arrived on time, and brought life-giving rain — irrigating paddy terraces, recharging groundwater, reviving springs, and increasing electricity generation.
But Nepal has to deal with either too much water or too little. On a clear April day before the monsoon, the hills of Sindhuli district were parched, and there were wildfires burning out of control. There had been no rain for the past six months.
And that has been the perennial crisis for Nepal’s farmers: that 85% of the rainfall occurs during just four months of the monsoon with little rain for the other eight months.&nbsp;
The water crisis is related to the powerful changes sweeping the mid-hill region of Nepal. With better roads, higher incomes and more exposure, many residents now aspire to have the kind of water supply seen in urban homes. They want hot or cold water at the turn of a tap, showers and flush tank toilets.&nbsp;
To meet this rising demand, many local and provincial governments are investing in large water supply projects often by lifting water from rivers hundreds of metres down the mountain. But these new systems may not be sustainable in the long run.
Many villages in Sindhuli are switching from local springs to piped systems, and even in rural homes, overhead tanks are becoming common.
But this new convenience comes with big challenges. Lifting water from rivers far below requires long pipes, electric pumps, and constant maintenance. These systems are costly, and the streams themselves often shrink to a trickle in the dry months. Big water-lifting schemes look impressive, but there is doubt if they can meet growing water demand.
A much more sustainable solution would be what some communities are doing: restoring old ponds or build new recharge systems. But those villages are exceptions, in most places traditional ponds and wallows are being filled up to be turned into sports fields, or make way for buildings.
Where there are new ponds, they are sometimes in the wrong places or without proper design. Roads and drains are not engineered properly and have increased landslides and erosion. Water management in hilly areas is not just about building things, it is about building in the right way, in the right place.
Traditional water systems were based on nature. They were not perfect, but they used the land wisely. Ponds used to hold rainwater and slowly refill springs which supported families, farms, and forests.&nbsp;
Not everything worked well in the past, but we can learn from traditional water management practices. Across Nepal, some rural municipalities have launched campaigns to store monsoon runoff — either in tanks, ponds or by recharging the aquifers.
But not all efforts have been successful. Some ponds are built without any hydrological study. Some are rushed to meet deadlines rather than real needs.&nbsp;
Now, the Muhan initiative hopes to revive springs to make households more resilient and help farmings. With the financial support of the Australian Centre for International Agricultural Research, research is being done to understand how springs work and how they are affected by changes in rainfall, land use, and development.&nbsp;
Instead of just building pipes and tanks, the project maps the entire springshed so we can understand the root cause of water shortage. In Sindhuli, the problem is not the amount of rain, but the loss of natural systems that store it and the social systems that manage water.&nbsp;
Nepal’s towns and villages now face a major challenge: how to manage water all year round as demand rises with people’s living standards. Depending only on river-lift systems is not a sustainable solution.&nbsp;
We need a mix of approaches that help store water from the rainy season to make it available for the rest of the year, whether by directly harvesting rainwater, restoring ponds, managing springsheds, or smart management of demand.
Rural Nepal is also seeing dramatic depopulation. Much of the outmigration can be stemmed if there is easier water supply for agriculture and household use. Across the mid hills, villages are emptying because springs are going dry. Government policy needs to catch up with the reality on the ground, and support solutions that work for people and nature. Every water supply plan should include recharge structures. Every road or building project should consider water flow and erosion. Local governments need more than budgets: they need training, tools, and data.
Ngamindra Dahal is with the Nepal Water Conservation Foundation, Kathmandu. Hemant Ojha collaborated in this piece and is associated with the Australian National University.

Water for Life

<a href="https://nepalitimes.com/multimedia/the-last-of-the-kusunda">The Kusunda</a> are among the last remaining hunter-gatherer communities left in Nepal, and it has only one fluent speaker left of a language that is not related to any other language group in South Asia.&nbsp; The Kusunda call themselves the King of the Forests ((गेम्येहाक़ in Kusunda,वन राजा in Nepali) and used to have a nomadic lifestyle till recently. But decades of exclusion from mainstream society and modernity have forced the Kusunda to assimilate. &nbsp; Today, most Kusunda live across Nepal’s mid-hills and western plains, choosing to identify themselves as Thakuri and adopting names like Sen, Shahi, and Khan to avoid ostracisation. Over time, inter-ethnic marriages between the Kusunda and other communities became increasingly common.&nbsp; However, the assimilation with other communities also meant that almost no one from the Kusunda community can speak their mother tongue – considered by linguists to be a ‘language isolate’ not related to any other language group in the world, and lacking set rules of grammar that are foundational to other languages. There are no words for ‘Yes’ or ‘No’ in Kusunda, nor are there words to signify direction. There are 23 languages with less than 1,000 speakers listed in Nepal's 2021 census, with Kusunda being the language with the least number of speakers. The number of people who identified as Kusunda has decreased with each subsequent census. Only 253 individuals identified themselves as Kusunda in the last National Census of 2021, down from 273 in 2011.&nbsp; <div class="embed-block"><iframe src="https://creators.spotify.com/pod/show/raithane-bhakha/embed/episodes/Kusundas---the-last-of-the-forest-kings-e23ge6p/a-a9peei1" height="102px" width="400px" frameborder="0" scrolling="no"></iframe></div> The government’s decision to provide a social security stipend to the community for the past few years has prompted many from the Kusunda community to reclaim their identity and in the process, explore their culture and language. Kamala Sen Kusunda, who lives in Dang, is the only fluent native Kusunda speaker alive, although there are now other Kusunda and non-Kusunda people learning how to speak the language. By the time Kamala Sen Kusunda was born in 1975, her family had settled in a village in Rolpa. Although she did not experience the nomadic life of her forebears, she still roamed the forests freely as a child and many of the values and socio-cultural practices of her community were instilled in her and her siblings.&nbsp; This meant that Kamala grew up speaking Kusunda with her family. But by then, the Kusunda had increasingly begun to interact with people beyond their community, and inter-ethnic marriages had become a norm.&nbsp; Kamala herself married at 18 to a 52-year-old man from the Chhetri community. She would go on to have four children, but they were brought up with her husband’s culture and community rather than her own, and teaching them her mother tongue seemed impractical.  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20250628030648_afaa298bf8ea3b7086e2ed086b11eab463ef2b20a82a4aad74df3dd2e922a4c3.jpg" data-media-id="editor_2" data-image-id="20250628030648_afaa298bf8ea3b7086e2ed086b11eab463ef2b20a82a4aad74df3dd2e922a4c3" data-rendition-name="original" width="855" height="641" loading="lazy" alt="Kusunda NT"> <figcaption>Gyani Maiya Kusunda with Kusunda youth in 2015.</figcaption> </figure>  “If I had spoken my language to them when they were children, they would have learned,” she tells us ruefully. “But they were growing up in a different community, so I never pushed, and they never expressed interest.” At the time, she had other things to worry about, such as earning a livelihood and sustaining her family. To find work, Kamala and her family moved to Shimla in India, where she worked at an apple orchard for six years.&nbsp; Over the next years, Kamala and her family moved back and forth between India and Nepal for work, and Kamala was not actively conversing in the language of her people or being able to connect with members of her community now scattered across Nepal.&nbsp; Had she not forgotten her language after all those years? “How could I forget the language of my ancestors?” she replies. “Not speaking it did not mean that it ceased to be a part of me.”&nbsp; Kamala had been working at a brick kiln in Thimi seven years ago when the National Language Commission tracked her down, offered her a paid position as a Kusunda language consultant and source person for basic language training in Dang.&nbsp; It was there that Kamala met her cousin Gyani Maiya Sen Kusunda, the only other person able to speak Kusunda fluently, who had been working with the Commission to conserve Kusunda language and culture. It was also where Kamala met language researcher and lexicographer Uday Raj Ale. Ale had been in the middle of his research into the Tharu language and community 15 years ago when he met Gyani Maiya Kusunda’s son, who told him that his mother was one of the few people who spoke Kusunda, but that no one had shown an interest in studying and preserving the language and culture. Ale met Gyani Maiya, spending time with her learning and researching Kusunda. By 2017, Ale had collected enough words to put together a Kusunda dictionary. The Kusunda vocabulary currently comprises 2,000 words. His research into the Kusunda language and culture has taken him to every known Kusunda household in Nepal. Although the census puts the number of Kusunda at 253, Ale reckons there are only 158.&nbsp; “Kusunda language is endangered due to its lack of use in everyday life, literature, and religious and socio-cultural practices, as well as the prevalence of inter-ethnic marriages,” explains Ale. In 2019 the Language Commission began its language transfer programs for youth from indigenous communities. Since then, the Commission has completed multiple phases of Kusunda language classes in Dang facilitated by Uday Raj Ale. The classes have 20 students, not just from the Kusunda community, but also interested non-native students.&nbsp;  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20250626120632_c6c378bc00af450f2b7f0cf17af1c3b2b6f7b7226927c458c3e01ec389869d33.jpg" data-media-id="editor_3" data-image-id="20250626120632_c6c378bc00af450f2b7f0cf17af1c3b2b6f7b7226927c458c3e01ec389869d33" data-rendition-name="original" width="1485" height="1535" loading="lazy" alt="Kusunda NT"> <figcaption>Students learning Kusunda with instructor Uday Raj Ale (second row, left)</figcaption> </figure>  Khamba Rokaya, who worked as a caretaker for young Kusunda children in Dang, became interested in learning the language as she sat in with the children during their lessons, and for the last few years has been among the few non-native Kusunda language learners in Dang. “I am not from the Kusunda community, but now that I have learned the language, I hope to do my part to carry on the work and share my knowledge with as many people as possible,” she says. “One way to ensure that we preserve this language is to extend its speaker base, both within the Kusunda and non-native communities.” Ale and Kamala have continued to work together since Gyani Maya’s passing in 2020, expanding the Kusunda vocabulary and creating appropriate curricula to fit the needs of the students as their knowledge of Kusunda expands.&nbsp; But without any documentation of Kusunda history, the community’s traditions, stories, values and language were at risk of being lost to time. “The loss of an ethnicity, language or culture in a country is akin to losing a vital organ, and a unique perspective of looking at the world,” says Ale. Which is why Archive Nepal in collaboration with the British Council’s Cultural Protection Fund and the UK’s Department of Culture, Media, and Sport in February launched a book of creative writings in the Kusunda language titled पिन्डा (meaning ‘The First’ in Kusunda): A Compilation of Kusunda Literature. The book is a collection of informative essays about the Kusunda language and culture, short stories that explore themes from nomadic life to universal Nepali experiences of poverty and migration, letters to loved ones, as well as conversational pieces by five Kusunda students ranging from ages 16 to 30. The works in the Kusunda language are also translated into Nepali and English.&nbsp; “Language is an important part of ethnic identity, and our indigenous languages cannot evolve or be conserved unless they are spoken or taught,” said Ale during the launch of the book earlier this year. “But most importantly, language exists as long as there exists literature in that language.” Kamala was in Kathmandu for the launch of the book, and smiled proudly as she looked at the young writers who had contributed to the collection. She said: “I’m glad the young people have chosen to learn and preserve Kusunda. Otherwise, our language would have died with me.” &nbsp;

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