Retailing for Rs20 and running to a full 20 pages, the ‘demo issue’ of the Nepali Times, <a href="http://himalaya.socanth.cam.ac.uk/collections/journals/nepalitimes/pdf/Nepali_Times_000.pdf" target="_blank" rel="noopener">NT #0</a>, was printed and distributed in early July 2000 (below). Its ambitious masthead asserted that it was (or perhaps would be) ‘Nepal’s Top Newspaper’. This was at the height of Nepal’s civil conflict, and the front cover led with the headline ‘The people don’t want war’. Alongside ran a ‘Publisher’s Note’ extolling the virtues of fairness, objectivity and professionalism in the media, and pushing back against the dominant cynicism of the time.<figure><img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221109101148/636b77a79c7e80680e06464bjpeg.jpg" alt="" width="466" height="578"/><figcaption>Front page of Nepali Times Issue #0.</figcaption></figure>Many of the contributors to this demo issue would go on to become regular columnists, including C K Lal with his ever-thoughtful ‘<a href="http://archive.nepalitimes.com/news.php?id=11070#.XmEw8XIzbIU" target="_blank" rel="noopener">State of the State</a>’, the late and direct Barbara Adams and her ‘Barbs’, Sujeev Shakya writing under the pseudonym Artha Beed in a wide-ranging column entitled ‘<a href="http://archive.nepalitimes.com/news.php?id=11111#.XmEw7nIzbIU" target="_blank" rel="noopener">Economic Sense</a>’, and editor Kunda Dixit’s spicy ‘<a href="http://archive.nepalitimes.com/news.php?id=11072#.XmEw73IzbIU" target="_blank" rel="noopener">Under My Hat</a>’ satire on the back page. A first-rate collection of Nepali writers and journalists filled out the rest of the issue. The publishing landscape of Nepal was about to change forever.In the following week’s issue, <a href="http://himalaya.socanth.cam.ac.uk/collections/journals/nepalitimes/pdf/Nepali_Times_001.pdf">NT #1</a> (19-25 July, 2000), editor Kunda Dixit answered an implicit question that many were asking: why this weekly, now, and why in English? Noting that 1,300 newspapers were currently registered in Nepal, Dixit made an impassioned case for the relevance of an English-language weekly, arguing that the Nepali Times would 'take the concerns of those who matter to those who chatter', and do so by talking 'about us in a language that they understand'.<figure><img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221109101148/636b77a99c7e80680e06464cjpeg.jpg" alt="" width="496" height="607"><figcaption> </figcaption></figure>Read also: <a href="https://www.nepalitimes.com/?p=41764&amp;preview_nonce=2c61b17b70&amp;preview=true" target="_blank" rel="noopener">16,600 pages of Nepali Times on Digital Himalaya</a>, Mark TurinAn essential element in achieving this broader goal was the page of translated articles ‘From the Nepali Press’ that became a regular, and much anticipated, weekly feature of the newspaper, ensuring that important local and national news received appropriate attention in Nepal’s English-speaking international community. Twenty years since the first issue, I caught up with Publisher and Editor Kunda Dixit to ask about the present and future of the Nepali Times.Mark Turin: What were your goals in establishing the Nepali Times in 2000?Kunda Dixit: We aimed for the Nepali Times to be a window on the whole of Nepal -- not just Kathmandu -- for the outside world. We opted for the ‘Berliner’ tabloid format with visually rich design, world-class production values, and a lively presentation of serious and not-so-serious issues. In short, a paper that people would read cover to cover. Actually, I could quote from the <a href="http://archive.nepalitimes.com/news.php?id=10980#.XmEwsXIzbIU" target="_blank" rel="noopener">Editorial from NT #1 on 19 July 2000</a>: 'Nepali Times will aspire to be a true reflection of our times -- a journal to record the life and times of Nepalis in the decades ahead.'Have your goals changed over time? We never had a big circulation compared to the Nepali-language broadsheets, but very soon after starting we sensed that we had influence disproportionate to our reach. The reason was obvious: the language, subscription price, and subjects we dealt with, put us in a different bracket. A former Finance Minister once told me the Nepali Times made him nervous because donors came to meetings on Fridays carrying the morning’s print edition. Not much has changed in terms of the mission and vision of the paper. We haven’t even tampered with designer Rustom Vania’s original masthead and page arrangement -- it has stayed the same for 20 years.<figure><img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221109101148/636b77ab9c7e80680e06464djpeg.jpg" alt="" width="3000" height="4000"><figcaption> </figcaption></figure>What changes have you seen in the publishing landscape in Nepal since you launched the Nepali Times in 2000?Nepal’s media terrain is transformed because of the internet, as elsewhere. The business model of legacy media has collapsed. While reader eyeballs have migrated online, many advertisers haven’t. People get their breaking news from social media, but the Nepali Times was never in the business of hard news, so we haven’t had to change our focus much. However, we do understand our role now also in terms of countering the fake news and alternative facts being propagated on the social web. Our role is still to explain, explore and extrapolate. In general, our text is shorter now because of shorter attention spans of readers, which means there is tighter editing. We try to show more, and say less. And we have revamped our digital edition since ten times more readers access us online than in print. This means using multimedia packages, lots of videos, photo galleries, and interactive infographics.When have you felt that the Nepali Times played a decisive role in exploring an important political moment or covering an underreported issue?A highlight would be our coverage of the royal massacre in 2001, and our continuous follow-up of the story as new evidence became available. I believe the Nepali Times and our sister magazine Himal helped quell some of the wilder conspiracy theories. During the conflict, we prioritised field reports highlighting the plight of ordinary citizens caught in the crossfire, investigating human rights violations, torture and disappearances. After Gyanendra’s coup, we defied the censors by leaving white holes in print, and inserting a ‘freedom gauge’ on the masthead. In the post-conflict era, we have kept up the reporting on the lack of closure for survivors and families of victims. Lately, we have consistently followed the impact of the climate crisis on the Himalaya as part of our focus on the environment.What value do you see in having a complete online digital archive of back issues?One of our most important assets is our archive. It offers a complete history of Nepal over the past 20 years. The archive is used a lot by researchers, academics, teachers and even novelists. We ourselves use it a great deal in the newsroom because a site search puts all the events and trends of the past two decades at our fingertips. We also value our partnership with <a href="http://www.digitalhimalaya.com/collections/journals/nepalitimes/" target="_blank" rel="noopener">Digital Himalaya</a> because all 1,000 print editions of the paper are available as freely downloadable PDFs.<img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221109101148/636b77ad9c7e80680e06464ejpeg.jpg" alt="" width="1119" height="829">What are your aspirations for the next 1000 issues of the Nepali Times?We will keep doing what we are doing, with in-depth field reporting and expert analysis to make sense of Nepal’s fluid socio-economic and political state, and to uphold press freedom. We also want to maintain the quality of language and design, and tweak the online content to make it even sleeker and easier to navigate for the 120,000 loyal readers we have every week in Nepal and around the world.Read also:<a href="http://archive.nepalitimes.com/news.php?id=8644#.XmC28HIzbIU">In a state of statelessness</a>, CK lal<a href="http://archive.nepalitimes.com/news.php?id=5622#.XmC3MXIzbIU">Branding Nepal</a>, Artha Beed<a href="http://archive.nepalitimes.com/news.php?id=5511#.XmC31HIzbIU">Visit Nepal while it’s still dark, Under my hat</a>, Kunda DixitMark Turin teaches at the University of British Columbia in Vancouver. He has lived and worked in Nepal for many years.<img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221109101148/636b77b09c7e80680e06464fjpeg.jpg" alt="" width="150" height="125">

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1,000 weeks of Nepali Times

<figure><img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221109101140/636b75d59c7e80680e06240bjpeg.jpg" alt="" width="1500" height="1035"/><figcaption>WE HAVE A LAUNCH: Elizabeth Hawley is flanked by American Ambassador Peter Bodde, Dr Bhekh Bahadur Thapa and Nepali Times editor Kunda Dixit at the launch of The Nepal Scene on 20 April 2015, just before the 2015 earthquake. Photo: LISA CHOEGYAL</figcaption></figure>Next Friday, the Nepali Times will be publishing its millennial issue. It is getting on for 20 years since this august weekly first hit the newsstands, providing those of us who cannot read the Nepali language with insights into the news and media, and rescuing us from the bland reporting in The Rising Nepal.When I first arrived in Kathmandu the government daily, with its carefully filtered news, was the only English newspaper in circulation, the Royals and their exemplary activities reliably featuring in every headline. The depth of analysis could be summarised by the unwavering daily weather forecast: ‘Mainly fine throughout the kingdom.’Taking a lead from my boss <a href="http://archive.nepalitimes.com/news.php?id=15828" target="_blank" rel="noopener">Jim Edwards</a>, the ruling Royals were never mentioned in those days except in terms of utmost respect and reverence. Political access was achieved by Jim’s strategic hobnobbing with court advisors and military aides, often over surreptitious cups of tea at dawn, or covert early morning walks through the paddy fields of Sanepa, avoiding the cow pats and stray dogs sleeping off a noisy night on the prowl.Today’s range of English-language dailies leaves us foreign guests better informed and spoiled for choice, although we are aware that to understand really what is going on the local broadsheets, news sites, blog spots and web pages tell a very different story. And for those of us still in the dark, the Nepali Times provides an invaluable weekly summary, entertaining evaluation and informed opinion.<img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221109101140/636b75d89c7e80680e06240cjpeg.jpg" alt="" width="200" height="148">Kunda Dixit had come onto my radar long before he embarked on launching the Nepali Times as its creator, editor and publisher. Whilst an energetic young reporter with a passion for ecology, I had asked him to write the chapter on environmental issues in the Nepal Insight Guide of which, by a series of random coincidences, I was the producer. He came highly recommended by the acerbic <a href="http://archive.nepalitimes.com/blogs/kundadixit/2018/01/26/from-liz-hawley-in-kathmandu/" target="_blank" rel="noopener">Elizabeth Hawley</a>, Reuters correspondent in Kathmandu, with whom he had interned as a budding writer. With her rigorous reporting and uncompromising journalistic standards, this was high praise indeed.Read also: <a href="https://www.nepalitimes.com/opinion/nepal-a-familys-destination/" target="_blank" rel="noopener">Nepal: a family's destination</a>, Lisa ChoegyalThe illustrated format of the Apa Insight Guides was invented in the 1970s by <a href="http://archive.nepalitimes.com/news.php?id=17968" target="_blank" rel="noopener">Hans Hoefer</a>, a charismatic itinerant photographer and publisher based in Singapore and originally from southern Germany. In our world of Trip Advisor and Lonely Planet, it is hard to appreciate how revolutionary was this cheerful travel guide design, taking over from the dry and photo-less presentation of Baedekers. Before he sold the Apa series, Hans Hoefer had created dozens of Insight Guide books throughout Asia but the very first were Bali and Nepal, his two favourite hang outs.Read also: <a href="https://www.nepalitimes.com/opinion/elizabeth-hawley-1923-2018/" target="_blank" rel="noopener">Elizabeth Hawley 1923-2018</a>, Lisa ChoegyalTousle-haired and draped in cameras, I had been beguiled by Hans when we met early in 1974 at a Hindu Thaipusam festival in the Batu Caves, a colourful melee of millions of devotees in the back blocks of Malaysia. A new arrival in Asia, I was susceptible to his enthusiastic energy and ability to translate his passions into successful business.I was on my way to Nepal and once settled in Kathmandu, I helped with other South Asian titles, contracting expert writers and identifying promising photographers. It was a collaboration that lasted for years and covered books on Sagarmatha, Indian wildlife, hikes and bike routes in Nepal, as well as comprehensive guides to Bhutan, India, Pakistan and Sri Lanka.<figure><img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221109101140/636b75d99c7e80680e06240djpeg.jpg" alt="" width="3835" height="2716"><figcaption> </figcaption></figure>Meanwhile in Kathmandu, the Nepali Times was changing the landscape of informed media. Kunda’s patrician profile and startling white head of hair is a familiar sight at newsworthy events and press gatherings around town.His fearless approach and relentless satire sometimes got him into trouble, but the paper could always be relied on for an articulate opinion and a balanced view, highlighting issues where others feared to tread.Read also: <a href="https://www.nepalitimes.com/opinion/the-trips-before-tripadvisor/" target="_blank" rel="noopener">The trips before TripAdvisor</a>, Lisa ChoegyalKunda’s gravitas was also in demand at book launches and current affairs debates. He was an unforgiving facilitator of a panel discussion that launched <a href="http://archive.nepalitimes.com/article/nation/former-army-chief-rookmangud-katawal-memoir,1567" target="_blank" rel="noopener">General Rookmangud Katawal’s autobiography</a>, probing the finer political points amidst Kathmandu’s literati.Five days prior to the 2015 earthquake, Kunda was with us on a sunny afternoon in the Dwarika’s Hotel courtyard to launch the bulky two volumes of Elizabeth Hawley’s chronicles that portrayed the evolving political and social scene in Nepal through some turbulent times from 1988 to 2007.With Kunda’s assistance on finer linguistic niceties, <a href="http://archive.nepalitimes.com/blogs/kundadixit/2018/01/26/from-liz-hawley-in-kathmandu/" target="_blank" rel="noopener">Mikel Dunham</a> and I had edited her monthly journal, which faithfully recorded the recent history of Nepal in a fresh light with her relentless accuracy, and without the benefit of hindsight. It had been a laborious task sorting through her extensive dusty ring binders and ancient computer files, with many diary entries having to be transcribed by hand or digitised from obsolete soft wear. Dr Bhekh Bahadur Thapa wrote the foreword, and the Nepali Times gave the book extensive coverage.Read also: <a href="https://archive.nepalitimes.com/regular-columns/So-far-so-good/the-hippie-era-in-kathmandu,837" target="_blank" rel="noopener">The unsuccessful hippie</a>, Lisa ChoegyalIt was several years later that Kunda collared me on a chilly winter evening at an ambassadorial reception. Both being dog lovers, we chatted innocuously about our labradors and my boxer before he sprang it on me. Would I like to contribute a fortnightly column about tourism and conservation? I had been asked before, but Kunda must have caught me at a weak moment, because this time I took a deep breath and agreed.So, in this issue #999, I thank the Nepali Times’ team for the opportunity, and for every Friday interpreting the news for us non-Nepali-literate residents. And to say that we look forward to the next 1,000 editions.

Lisa Choegyal

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<figure><img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/2022110710110/6368c9f39c7e80680e02f2dejpeg.jpg" alt="" width="1400" height="786"/><figcaption>Sikuma Rai</figcaption></figure>With the growing popularity of electric cars after the fuel crisis caused by the <a href="http://archive.nepalitimes.com/blogs/thebrief/2015/09/25/unofficial-blockade/">2015 Blockade</a>, it was only a question of time before someone opened a maintenance centre just for <a href="http://archive.nepalitimes.com/news.php?id=12416#.Ws8mvy5ubIV">battery-operated vehicles</a> in Kathmandu.There are now over 350 Reva and e2O cars running on Kathmandu roads, so it seemed like the numbers had reached critical mass for Mahindra’s authorised distributor for Nepal, Agni Energy, to establish a dedicated service centre in the Valley.Agni’s newly built facility in Kunpondol was inaugurated on Tuesday by Nepali Times editor, <a href="http://archive.nepalitimes.com/blogs/kundadixit/">Kunda Dixit</a>. The spacious service centre provides necessary before and after service for its e2O, eSupro and future electric models from the Mahindra stable. Cars can have pre-delivery inspection to wash, diagnoses, maintenance, charging and spare parts.“We thought it was the right time for us to open an exclusive service centre as many countries have been announcing deadlines to convert to electric, and India has a target of 2030,” said Cabinet Shrestha of Agni Energy (pictured above)https://www.youtube.com/watch?v=M5k4-awPlAA&amp;feature=youtu.beAgni was ahead of its time <a href="http://archive.nepalitimes.com/article/Nepali-Times-Buzz/Buzz-Electric-mobility-chetan-maini,686">when it bought the Reva</a> dealership from Lotus Energy 12 years ago. Then, the government was hesitant to support zero emission vehicles and customers were reluctant to switch from petrol.However, with <a href="http://archive.nepalitimes.com/article/interview/energy-reliance-an-electric-future-for-Nepal,2639">continuous lobbying by environmentalists</a>, word of mouth appreciation of the <a href="http://archive.nepalitimes.com/article/Nepali-Times-Buzz/Buzz-Little-big-ev,685">benefits of electric</a> by drivers, the <a href="http://archive.nepalitimes.com/news.php?id=19477#.Ws8pYy5ubIU">popularity of the sleek, simple and light e2Os grew</a>.Electric car owners from various professions attending the inauguration on Tuesday said they were happy that the new service centre was being opened. Sudha Basnet, who owns a bright red Reva, said:https://www.youtube.com/watch?v=kgarfFYflYI&amp;feature=youtu.beAs a doctor, we live a very stressful life. So for me, driving this EV is stress-free since the car is easy to drive, clean, can park anywhere and there are no hassles about refuelling.”Agni Energy’s latest customer for the e2O model is the Nepal Electricity Authority (NEA) which bought three units. NEA Director Kul Man Ghising will drive one of them to work in Kathmandu.Despite the growing popularity, <a href="http://archive.nepalitimes.com/article/nation/implementation-on-ev-friendly-policy-nil,2689">the main challenges for electric vehicles</a> still remain the lack of charging stations, no government subsidy, and public reluctance. Nepal has not gone beyond <a href="http://archive.nepalitimes.com/article/nation/Be-smart-go-electric,3062">removing customs duty on imports</a>.Being a price conscious market, Mahindra plans to introduce a cheaper version of e2O Plus for Kathmandu roads with less power, according to Chaitanya Kagalkar, International Operations Manager of Mahindra.Sikuma RaiRead also<a href="http://archive.nepalitimes.com/article/Nepali-Times-Buzz/The-electric-age,3419">The electric age</a>, Kunda Dixit<a href="http://archive.nepalitimes.com/article/Nepali-Times-Buzz/Greening-of-Annapurna,1397">Greening of Annapurna</a>, Basil Edward Teo<a href="http://archive.nepalitimes.com/article/Nepali-Times-Buzz/Here,381">Here come the hybrids</a>, Kunda Dixit

Electric car service centre

Ancient heritage meets dern distillery craft as the US-based The Nepali Spirit Company this month makes its global debut with Kathmandu Ayla. Inspired by Nepal’s ancient rice whiskey tradition, the product is the first of four handcrafted spirits that brings Kathmandu Valley’s 1,000-year-old ayla tradition to the world stage. “The first four products combine history, culture, and tradition and it has taken eight years to get to this launch point,” says CEO of The Nepal Spirit Company Kashish Das Shrestha, who is also publishing a book on the history of alcohol in Nepali culture. The other three ayla products are Masala Whiskey aged in Brazilian Amburana casks and spiced with black cardamom from Nepal, Annapurna Ayla, and Haku Chaku Himalayan Espresso Liqueur made with organic Nepali coffee, and chaku (dark molasses).  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20251216141244_ab74945dc60ce5ff83fe7a88596fc032c18705e7cda9dc62df21694d3ad83b85.jpg" data-media-id="editor_0" data-image-id="20251216141244_ab74945dc60ce5ff83fe7a88596fc032c18705e7cda9dc62df21694d3ad83b85" data-rendition-name="original" width="1500" height="1000" loading="lazy" alt="The American Ayla NT"> </figure>  “I started visiting international whiskey auctions six years ago and after reading about distilling, my passion for spirits grew, and I felt the urge to tell the story of Nepal’s heritage spirits to the world,” explains Shrestha. Once poured in Nepal’s royal courts, ayla is a clear rice whiskey that is a millennia-old living heritage of Kathmandu used in rituals from birth to death and traditional life milestones of its inhabitants. Ayla is distilled to capture the classic aromas and flavors, with a soft sweet after taste. It can be enjoyed neat, sipped through meals, or enjoyed as shots. With more than 15% of Nepal’s population living and working abroad, there is a cultural demand for ayla in the diaspora from Asan to Amstredam to Australia.  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20251216121236_0db0ec396832736fef60b636d7012a917be65471408c81383a40613f928f9e78.jpg" data-media-id="editor_1" data-image-id="20251216121236_0db0ec396832736fef60b636d7012a917be65471408c81383a40613f928f9e78" data-rendition-name="original" width="1000" height="1270" loading="lazy" alt="The American Ayla NT"> </figure>   <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20251216141236_a84ede74c67a61e75af2f0cc1c985b4d04ff2292c6bd0bd0b841f4d2c7b593aa.jpg" data-media-id="editor_2" data-image-id="20251216141236_a84ede74c67a61e75af2f0cc1c985b4d04ff2292c6bd0bd0b841f4d2c7b593aa" data-rendition-name="original" width="1778" height="1000" loading="lazy" alt="The American Ayla NT"> </figure>  &nbsp;“We also believe ayla is a wonderful way to tell Nepal’s story to the world,” says Lilu KC Shrestha, Chief Operating Officer of the company. “We intend to use our platform to promote Nepal in any way we can, and also find ways to give back to the country. It was high time a world-class Nepali spirits brand entered the global market, and we are proud to take the lead.” Aside from the ayla itself, the bottle and packaging was conceived by New York-based designer Sahara Shrestha to reflect a complete Nepaliness. “Each bottle and box is a love letter to Nepal, and every detail is an expression of respect and appreciation of Nepali heritage and our desire to share it with the world,” says Kashish Das Shrestha. “And ayla itself is a sacred part of our culture, so we wanted to make sure the bottle reflects this reverence.”  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20251216141244_d2746204c64802ff81453d7a8749f516bf3c62538fe3c98400a9b3978c03b273.jpg" data-media-id="editor_3" data-image-id="20251216141244_d2746204c64802ff81453d7a8749f516bf3c62538fe3c98400a9b3978c03b273" data-rendition-name="original" width="1920" height="1475" loading="lazy" alt="The American Ayla NT"> <figcaption>Aylarita</figcaption> </figure>  The bottom of each bottle has an embossed Mandala representing the universe and its interconnectedness. A glass molding of Himalayan peaks Chomolungma and Nuptse signifies the earth and heaven. The bottle cap is a black and gold rendering of the metal plates that hang from Kathmandu’s temples. The logo of The Nepali Spirit Company is also inspired by the unti, a traditional vessel used to pour ayla. While its top is typically adorned with a peacock, the company’s design replaces it with rice stalks. This motif is also on the label of Annapurna Whiskey named in honour of both the mountain and the goddess, the giver of grain. For a new take, ayla can be paired with a lime wedge lathered in honey, cumin, and salt, or on the glass rim. It can also be mixed into cocktails to make Aylarita, Aylatini, or Aylapolitan. <a href="http://www.thenepalispirit.com/" target="_blank">www.thenepalispirit.com</a>, @TheNepaliSpirit

The American Ayla

When Winston Churchill addressed the Canadian Parliament in December 1941, he recalled that generals of Nazi-occupied France had said that England would “have her neck wrung like a chicken”. Churchill went on to quip: “Some chicken.” As the laughter and applause subsided, he added: “Some neck.” (Even longer laughter and applause) We do not know who first started calling the narrow corridor that joins India to its northeastern states a 'Chicken’s Neck', but there also was the hint of a Churcillian connotation. Akhilesh Upadhayay in his new book In the Margins of the Empires: A History of the Chicken’s Neck, uses this strip as an entry point to explore a region adjoining Nepal, Bhutan, China, Sikkim, Darjeeling, India’s northeast and the tectonics that shaped its geo-strategic terrain.&nbsp; Upadhyay’s Chicken Neck is an organic whole, connected through centuries by transboundary traders, travellers, monks, spies, missionaries, mountaineers, and more. And as infrastructure and connectivity improves, smaller countries like Nepal and Bhutan (and earlier Sikkim) are caught up in the region’s rivalries. The tri-junction of the Chicken’s Neck is a potential flashpoint that has obsessed India’s military strategists ever since Partition in 1947 and the formation of East Pakistan, and the Chinese annexation of Tibet. India found itself squeezed between Chumbi Valley in China to the north and Pakistan to the south. So, when Sikkim started acting too independent for its own good 50 years ago, India engineered its annexation and turned it into its 22nd state. The 1962 Sino-Indian war elevated its strategic importance even more. Alarm bells ring in New Delhi each time there is trouble around the Chicken’s Neck: the Naxalite uprising had to be swiftly crushed, the Indian military moved in to liberate Bangladesh, Gorkhaland and ULFA activities were dangerously nearby, Bhutan had to be appeased. Every once in a while things would flare up between India and China, as in the 2017 Doklam standoff.&nbsp; And last year’s regime change in Bangladesh has rattled New Delhi enough to deploy its Rafael fighters and BrahMos cruise missiles in the Chicken’s Neck. It is now the most densely militarised strip of real estate in this part of the world. &nbsp; As a journalist and former editor of Kathmandu Post, Upadhyay also peers at the Chicken’s Neck through Nepal’s perspective. After all, Jhapa (where the author is originally from) sits right there astride India’s strategic lifeline.&nbsp; Geopolitics is at the front and centre of the book that takes readers back to the time Nepal was a closed Himalayan kingdom.&nbsp; Nepal may be a yam between two boulders, but it may just as well be a thicker Chicken’s Neck as far as New Delhi and Beijing are concerned. Nepal’s rulers have always had to walk the tightrope between China and India. Khampa guerrillas, covertly helped by American and Indian intelligence, raided Chinese military convoys from bases in Nepal, and King Mahendra had to do some intricate diplomatic footwork. India is often described as Nepal’s closest friend, but our relations with China go back as long in terms of the Lhasa trade, Bhrikuti and Arniko, religious exchanges and people-to-people relations. While Nepali researchers are wary of touching on Chinese, Indian or American sensitivities, Upadhyay’s journalistic background means he has no qualms about tackling the subject head-on, and objectively. He spent more than a year researching the book, sniffing around Siliguri, Bagdogra, Naxalbari, Darjeeling and the villages on the Jhapa side. Then he travelled to Olangchung Gola to listen to ordinary people of the Himalayan rimlands. Despite the perception about rigid frontiers between nation states, the book hints at how absurd the notion is. The Chicken’s Neck is also a wild elephant migration corridor, disturbed by the India-Bangladesh border fence, new expressway embankments, airport runways, and expanding cities. Similarly, the people on the Nepal-tibet border used to cross over to graze yaks — this expanded the gene pools of not just the yaks but also the nomadic humans who moved with the herds.&nbsp; Despite the hard borders, trade flourishes. Upadhyay marvels that a shop in Phungling in Taplejung has embroidered saris from Siliguri and fluffy jackets from China. he finds that residents in the northeastern and southeastern tips of Nepal have more in common with kin across the border in Tibet or India than with someone from Kathmandu. Nepal was once one of the biggest trade hubs in ancient times, and our products were treated as equals in Indian border cities. People too, could move freely, especially if they were and are from bordering Tarai cities.&nbsp; Nepal’s rich history and culture was shaped by the proximity to neighbours, and despite borders it is still cemented by marriages and trade — especially in the Nepali-speaking lands to the east. Its geographical positioning makes Nepal not landlocked but land-linked, adjacent to the largest emerging economies of the world. Nepal needs to deploy its soft power with effective diplomacy to take advantage of these two empires, and not be choked by their rivalry. The book was going to press when the GenZ protests ignited in September, but Upadhyay nevertheless managed to insert the current political transition into the pages with deft editing. &nbsp;The final section of the book examines at least three possible scenarios that may unfold as South Asia continues to be shaped by great power rivalries and imperial contests that have weakened the unilateral influence of the west.&nbsp; Akhilesh Upadhyay extrapolates from the Chicken’s Neck, zooming out for a wider perspective on the Subcontinent. &nbsp;  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/2025121912124_0ae772e7736a65f53a99599b5724ca133a64fdea0e61c7170ea81f9dd95c7af0.jpg" data-media-id="editor_0" data-image-id="2025121912124_0ae772e7736a65f53a99599b5724ca133a64fdea0e61c7170ea81f9dd95c7af0" data-rendition-name="original" width="1136" height="702" loading="lazy" alt="In the Margins of Empires: A History of the Chicken’s Neck NT"> </figure>

Some chicken, some neck

This is the first instalment of our new series Nepal Made, where we profile world-class Nepali products and the people behind them. The Himalaya is the home to Ayurveda, the preventive and curative medicinal practice that relies on the tremendous diversity of plant life. This is where Hanuman is said to have come to find a specific rare herb when Ram was wounded in battle. When he could not find it, he tore off a whole mountain and hauled it down to Lanka. Since then, herbal medicines and care products have been steadily modernised in India and Nepal. Now, one Kathmandu-based company, Herveda, is going global with an all-natural skincare brand that blends traditional knowledge of medicinal plants with modern technology. Originally a Sanskrit word, Ayurveda literally means ‘the science of life’ and promotes physical and mental wellbeing through a holistic knowledge system that is 4,000 years old. Ayurvedic products have gotten more popular as global demand rises for all-natural, chemical-free cosmetic and wellness products, instead of wasteful fast fashion and beauty trends. Herveda was founded by Prativa Pandey, a scientist-entrepreneur and mother of two. She did her PhD in nanotechnology chemistry from Northwestern University in the United States and returned to Nepal in 2015 after the earthquake, staying back to explore the market and launch her brand.  <figure><img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20251218141216_b699e74ee82333951b99b22648705dc916deb8eef3d425c77c1e2f3b1058a64d.jpg" data-media-id="editor_0" data-image-id="20251218141216_b699e74ee82333951b99b22648705dc916deb8eef3d425c77c1e2f3b1058a64d" data-rendition-name="original" width="1000" height="1500" loading="lazy" alt="Looking good by doing good NT"></figure>  “I wanted to do something in Nepal, but didn’t want to be a doctor or engineer,” says Pandey at the elegant Herveda showroom in Jhamsikhel. “Whatever knowledge that I had gathered, I wanted to spread it in my own country.” Nepal is rich in traditional medicinal herbs and Ayurvedic plants, but proper utilisation and mobilisation has always been lagging. Most of the benefits are reaped by large companies and not local farmers. Pandey wanted to change that. To ensure that it gives back to the community, Herveda collaborates with farmers and local traders for fair trade. “I have always been fascinated by the medicinal herbs found in Nepal, and wanted to create high value products with them. It was a way to combine valuable indigenous knowledge with my academic research background,” adds Pandey. “I did not require a huge investment, just a proper marketing strategy.”  <figure><img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20251218141216_350f6eb1511523ea54a8aba468f20a7dffcb5def3fade4dcced30324417f83bc.jpg" data-media-id="editor_1" data-image-id="20251218141216_350f6eb1511523ea54a8aba468f20a7dffcb5def3fade4dcced30324417f83bc" data-rendition-name="original" width="1500" height="1000" loading="lazy" alt="Looking good by doing good NT"></figure>  According to the Trade and Promotion Center under the Ministry of Industry, Nepal’s import of cosmetic products is increasing every year, driven by demand from a younger population. These younger customers are also more conscious about the products they use. For brands like Herveda, it is important that customers engage in wellness and skincare in an ethical and sustainable manner. Apart from being all natural, Herveda’s flagship store in Jhamsikhel has a reuse box where consumers can drop used bottles, which are then recycled. The store also displays products from 35 local businesses. Pandey believes that Nepali brands should cross-promote and complement each other: “Rather than competing, I believe we should support each other. 1+1 can be 11, and not two.” Effectiveness and functionality hold great importance for Herveda. which employs 25 scientists to develop and lab test its products at its research institute. Currently, there are products ranging from Rs400-2,000, which include lip balms, serums, and essential oils. A signature product is the Berry Boost Radiance Mask, which contains Spikenard (Jatamansi), Ashwagandha, Orange Peel, and Rhododendron.  <figure><img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20251218141216_7ec1104e0dd63db2fbbfe666034b468fe5b7e6876fde8b5446cb9d9fe27566cf.jpg" data-media-id="editor_2" data-image-id="20251218141216_7ec1104e0dd63db2fbbfe666034b468fe5b7e6876fde8b5446cb9d9fe27566cf" data-rendition-name="original" width="1500" height="1000" loading="lazy" alt="Looking good by doing good NT"></figure>  Herveda exports to the United States and plans to expand to China and Europe. The products get a 50-100% markup in the international market. The company recently received a grant from UKAid to expand the market as well as build capacity to scale up. It has partnered with Agriplayer software to help to develop QR codes on its products, which consumers will be able to scan to track the product sources and evaluate pricing. Nepal lags behind in rules and regulations, and the lack of monitoring has allowed low quality cosmetic products to penetrate into the market. Herveda has got an international certification from USFTA, which is important for its foray into the export market. “For the cosmetic industry to scale up, there should be a central testing facility that is well equipped and meets international standards. Additionally, export should be made easy,” adds Pandey. “If there are too many barriers to entry, no one will be willing to invest.”

Looking good by doing good

Mithila art has represented Nepal’s indigenous culture, passing down through generations in the Madhes. Now, noted artist S C Suman explores this tradition with a bit of modern touch that gives it added relevance. Each of his paintings at the ‘Mithila Cosmos VII: Journey of a Pilgrim’ exhibition at Siddhartha Art Gallery exudes culture, colours and feminism, but with added improvisations that make it contemporary. “Mithila is an art form that is mostly used by women. Women have been the ones who preserve culture and pass it to other people and upcoming generations. The art form is what it is today because of women,” explains Suman. Inaugurating the exhibition on oMonday, art historian Julia Llyod Williams spoke fondly of Nepal and Mithila art, relating how she once bought a Mithila painting she liked without knowing its historical and cultural importance to the Mithila civilisation.  <figure><img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20251216031232_729d03089084a1bc79b0678766a09e13dcd9236ebd628795eb3b8c3aafcf8981.jpg" data-media-id="editor_0" data-image-id="20251216031232_729d03089084a1bc79b0678766a09e13dcd9236ebd628795eb3b8c3aafcf8981" data-rendition-name="original" width="1080" height="720" loading="lazy" alt="Mithala exhibition NT"></figure>  Suman is a self-taught artist, textile designer and a radio host from Biratnagar, and one of the country’s most celebrated artists, with national and international honours. He has held 14 solo exhibitions and numerous group shows in Nepal and all over the world. “With Mithila Cosmos, Suman brings his artistic evolution into a deeper, more traditional realm, where pilgrimage is shaped not only by movement but by cultural memory and sacred stories,” says Sangeeta Thapa of Siddhartha Art Gallery. The seventh edition of the exhibition explores and displays reflections of pilgrimage, sharing the artist’s physical and spiritual experience with viewers. The first of this series was exhibited in 2007. “I am confident that this edition will also win visitors’ hearts. In the past, different dimensions of Mithila art were presented through this series. This time around as well, I have tried to give viewers a new perspective,” says Suman.  <figure><img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20251216031232_2626f5a28e0051157af5d7f414128a1893645ddda02c955448103f4e92078385.jpg" data-media-id="editor_1" data-image-id="20251216031232_2626f5a28e0051157af5d7f414128a1893645ddda02c955448103f4e92078385" data-rendition-name="original" width="1191" height="1500" loading="lazy" alt="Mithala exhibition NT"></figure>  The exhibition is displayed on two floors of the gallery and includes paintings of Swayambhu, Pashupati, Lord Ganesh, Krishna, Ram Sita Bibabah among other renderings. Explains Suman: “The Pashupatin painting depicts the evolution of the temple, and since I live near Swayambhu, the mantra chanted there gives me energy, inspiring me to paint the shrine.” Use of colour, especially hues of blue, grab the attention of the viewers creating a sublime experience. ‘Samundra Manthan’ depicts how Lord Shiva drank poison to save the world. All the elements of the episode including Vasuki Nag, Kamdhenu and others are elaborately depicted. This carries on the Mithila tradition of telling stories by showing them through art. ‘Ram Sita Bibah’ shows the story of Ram and Sita in an intricate and intimate manner, and this is followed by the Banbas series, where Lord Ram is expelled from the palace, owing to family politics for power. In ‘Banbas I’, when crossing a river, the person rowing the boat asks to cleanse Lord Ram’s feet and then only allow him to board the boat, and pictorialises the storyline of the Ramayana. Similarly ‘Nava Durga’ is painted over canvas, has mantra painted all over the background and comprises ten avatars of Goddess Durga that is worshipped throughout Dasain.  <figure><img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20251216031232_7a24f7f8d264d7bd204b8f475d1e86dc6fe70765487c37ebed85da8117081a80.jpg" data-media-id="editor_2" data-image-id="20251216031232_7a24f7f8d264d7bd204b8f475d1e86dc6fe70765487c37ebed85da8117081a80" data-rendition-name="original" width="1000" height="1570" loading="lazy" alt="Mithala exhibition NT"></figure>  “I finished the Nava Durga painting in the ten days of Dasain. Each day I used to wake up, do my daily puja and then sit for painting. No matter what, I separated time to paint even during festivities,” Suman says, showing how the paintings are a deeply reverential devotional artform. ‘Geeta Saar’ is an equally breathtaking exposition from the Bhagavad Gita, the blues once again giving the show a tranquil ambience. Visitors at the exhibition do not just walk past the works hanging on the walls of Siddhartha Art Gallery, they stand in front of each of them for a minute or two, almost in prayer. The Mithila Cosmos exhibition series started when the Maoist conflict was still taking place, and today it is taking place in the aftermath of recent protests during which government buildings surrounding the gallery were all torched. Suman’s ‘Journey of a Pilgrim’ makes us ponder how it all fits in with Nepal’s history, culture and faith. Says Suman, “My aim is to bring stories of the Valley, Madhes and other cultures into a single canvas. I have tried to find ways to incorporate Nepal’s diversity in every single painting.”  <figure><img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20251216031236_89a12ff1908123e079cb08b77e37a4a875544e6baa6c9c1f4bfdba52b99e4287.jpg" data-media-id="editor_3" data-image-id="20251216031236_89a12ff1908123e079cb08b77e37a4a875544e6baa6c9c1f4bfdba52b99e4287" data-rendition-name="original" width="1500" height="1015" loading="lazy" alt="Mithila exhibition NT"></figure>  Mithila Cosmos VII: Journey of a Pilgrim Siddhartha Art Gallery, Baber Mahal Revisited Till 10 January 11:00am – 5:00pm