While most Nepalis understand ‘media’ to mean tv (21.5%) and radio (20.6%), younger, urban, and educated audiences also equate Facebook (19.9%) and YouTube (16.9%) with 'media'. In provinces like Sudurpaschim, reliance on radio (40.4%) and tv (30.7%) far outpace digital platforms, but in Bagmati Province, Facebook (35.4%) and YouTube (32.8%) are more common sources of news. Respondents with at least a Bachelor’s degree are far more likely to associate media with both traditional and digital platforms, with 59.3% mentioning tv, 54.7% radio, and 42.1% citing Facebook. Defining Facebook as ‘media’ reflects its accessibility and role in delivering diverse, user-generated content that resonates with younger, urban, and educated audiences. This shift indicates a transition from traditional gatekeeping to algorithm-driven news consumption. Madhes and Karnali Provinces, with lower literacy rates and limited access to electricity and local media outlets, show lower media engagement. On the other hand, Bagmati and Gandaki Provinces have higher adoption of both traditional and digital platforms, indicating that media habits are shaped by infrastructure and socio-economic status.  <figure><img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20241226151224_88ff2e60339e15f20999c74052a4a4c1ddb5832218221b06fdc3c13bae550f4c.jpg" data-media-id="editor_0" data-image-id="20241226151224_88ff2e60339e15f20999c74052a4a4c1ddb5832218221b06fdc3c13bae550f4c" data-rendition-name="original" width="2000" height="1000" loading="lazy" alt="Nepal Media Survey 2024"></figure>  However, a high proportion of ‘Don’t Know’ responses indicates gaps in media awareness, particularly in areas like Madhes Province, and among less-educated populations. For Nepal’s media sector, therefore, the challenge is to navigate this evolving landscape by balancing the strengths of traditional media with the growing demand for accessible and engaging digital content. While digital news is steadily gaining ground, tv and radio remain relevant for significant population segments. Print media, however, is in steady decline. News on mobiles  <figure><img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20241226141212_fd348dd2ddfe3b1035accf96a2959c179c80886f24244938276ebfd9288dd91c.jpg" data-media-id="editor_1" data-image-id="20241226141212_fd348dd2ddfe3b1035accf96a2959c179c80886f24244938276ebfd9288dd91c" data-rendition-name="original" width="868" height="645" loading="lazy" alt="Nepal Media Survey 2024"></figure>  Digital platforms are increasingly the preferred medium for news, with 46.8% of respondents using the internet (33% of surveyed population) saying they read the news on their mobiles or computers. This trend is most pronounced in Gandaki (69.5%), Bagmati (53.2%), and Kosi (57.0%) Provinces. The younger, better educated are leading this digital shift. For example, 83.3% of respondents with higher education consume news digitally, compared to just 13.1% of illiterate respondents. The gap is evident in regions like Madhes, where only 19.9% engage with digital news, underscoring disparities in access and adoption. This digital transition can be attributed to the accessibility and convenience of mobile devices and the internet, the immediacy of digital news, and the interactive nature of online platforms. Younger and educated audiences increasingly prefer digital platforms for personalised and real-time content, which mainstream press often cannot match. Additionally, the declining relevance of traditional media in some regions stems from their limited ability to adapt to the fast-paced, on-demand consumption habits that digital platforms readily fulfill. This shift underscores the growing importance of technological access and user-centric content in shaping media preferences. Despite its gradual decline, television remains a significant medium, with 37.3% of respondents saying they have watched tv in the past three months. Tv is strongest in Bagmati (48.0%) and Kosi (43.6%) provinces, while Karnali lags at 22.7%. Respondents with higher education (60.7%) are more likely to watch tv than their less-educated counterparts with a notable gender disparity.  <figure><img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20241226141212_775249f428ea98b1749613cf86585eaadc8382fb8145e2c9c609ddab6e9a7ab4.jpg" data-media-id="editor_2" data-image-id="20241226141212_775249f428ea98b1749613cf86585eaadc8382fb8145e2c9c609ddab6e9a7ab4" data-rendition-name="original" width="500" height="587" loading="lazy" alt="Nepal Media Survey 2024"></figure>  Radio, once a dominant medium, now caters to a shrinking audience (32.2%). Print media faces the steepest decline (only 13.8% saying they read a newspaper or magazine in the past 6 months), with higher engagement only among urban (28.2%) and educated audiences. Lowest print usage is in Karnali (5.7%). But print still has remarkable staying power among those with higher education (53.4%). Of the surveyed population, 58% say they go to at least one of the legacy media, whereas 73% have internet access. The message for the mainstream press: innovate to remain relevant. Print outlets must rethink strategy, perhaps by targeting urban and educated audiences with specialised or niche content. Previous surveys had shown that many Nepalis would read print if it was available. Nepal’s media landscape is at a tipping point, and the industry must adapt to the changing and diverse needs of an evolving audience. In media we trust  <figure><img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20241226141212_d75127854185d1b944d0e2979824c064c3284c706711a41bba47c1ba07f4839b.jpg" data-media-id="editor_3" data-image-id="20241226141212_d75127854185d1b944d0e2979824c064c3284c706711a41bba47c1ba07f4839b" data-rendition-name="original" width="844" height="801" loading="lazy" alt="Nepal Media Survey 2024"></figure>  Respondents who primarily associate media with the mainstream press are more likely to express ‘Complete Trust’ or ‘Mostly Trust’ driven by the credibility they have built over the decades. Conversely, digital media audiences, while appreciating its accessibility and interactivity, have cautious optimism about the credibility of their content. Bagmati Province with Kathmandu Valley’s media hub leads in trust, with 47.2% expressing ‘Somewhat Trust’. While urban respondents generally report higher trust levels, there is some skepticism in rural areas. Younger respondents aged 16–24 show the highest levels of trust of digital platforms, highlighting their greater engagement and openness to newer forms of media. By contrast, older demographics, (age 60 and above) show lower trust and more uncertainty about online content. This generational divide shows that legacy media need to meet the expectations of younger audiences, while maintaining relevance for older groups. Respondents with higher education consume media more diversely and report higher trust levels (55.4%), while 45.2% of illiterate respondents remain uncertain, reflecting broader literacy, access, and inclusivity issues in the media landscape. The Nepal Media Survey 2024 shows a media landscape in which traditional and digital media coexist. While trust in media remains relatively strong, significant gaps in representation and accessibility persist across regions, age groups, and educational levels. Not surprisingly, younger urban audiences gravitate towards interactive digital platforms, while older and rural populations continue to rely on traditional media. However, pervasive uncertainties among specific demographics highlight the need for a more inclusive and localised approach. As Nepal’s media landscape evolves, it faces dual challenges: maintaining credibility and trust, while adapting to diverse and shifting consumption habits. Media stakeholders need to think about the steps they now need to take for their own survival, to ensure pluralism and healthy public debate, and ensure that the voices of the marginalised are included in the national conversation. Policymakers, media owners and journalists must strive to balance innovation with accessibility, fostering a trusted space that informs, empowers, and connects all Nepalis. This media transition is shaped by regional disparities, generational differences, and the growing dominance of digital platforms. Consumers of news An overwhelming majority (81.7%) of respondents report engaging with news in some form, underscoring a widespread appetite for staying informed. However, 18.3% do not use media for news at all either because of lack of access, or distrust. Regionally, news consumption is strongest in Bagmati (91.6%) and Sudurpaschim (90.5%), while Madhes (60.6%) lags significantly behind. This finding reflects potential challenges in access or outreach in the region. In rural areas, 79.5% of respondents consume news compared to 87.6% in cities. Urbanisation continues to drive higher engagement with media. Among social media platforms, Facebook (62.0%) and YouTube (44.4%) dominate, particularly among younger and urban audiences. In the 16-24 age group, 82.6% of respondents rely on Facebook as their primary news source, while 51.5% turn to YouTube. In contrast, their use of radio (23.6%) and tv (21.3%) is considerably lower. Among those 60 and above, 38.4% rely on radio and tv equally for news. Although Facebook is not a media platform in itself, the tendency to perceive posts on Facebook as ‘news’, or view content shared by traditional media on the site as originating from Facebook likely contributes to this perception. There is a blurring of boundaries between mainstream media and social media platforms, and the content they host. Print media is struggling to maintain relevance, with only 5.3% of respondents citing newspapers and magazines as their go-to news source. This sharp decline in print engagement suggests a broader shift toward instant, accessible digital content, leaving traditional formats struggling to adapt. Interestingly, media aggregate sites like Hamro Patro (6.2%) and emerging spaces like TikTok (1.4%) show how niche tools and apps carve out their own spaces in the news ecosystem. Higher education is a strong predictor of news consumption with 99.1% of respondents using news content in one form or other. Only 52.1% of illiterate respondents engage with news, raising issues of literacy, access, and media inclusion. Responsive media  <figure><img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20241226141212_2201d79424e162f11ab79f3de8675cd7da8018f71cc99ebd49bd9961d362d3cf.jpg" data-media-id="editor_4" data-image-id="20241226141212_2201d79424e162f11ab79f3de8675cd7da8018f71cc99ebd49bd9961d362d3cf" data-rendition-name="original" width="898" height="810" loading="lazy" alt="Nepal Media Survey 2024"></figure>  The question of how much Nepali media cares about the public issues reveals disparities across regions, demographics, and platforms. While 38.5% of respondents believe the media cares about their needs, a significant 31.2% feels otherwise, with 20% are uncertain. Confidence in media is strongest in Bagmati and Karnali, while Sudurpaschim and Madhes highlight gaps in engagement and relatable coverage. This divide reflects earlier findings about Nepal’s media landscape, where digital platforms dominate urban and younger demographics, while traditional platforms hold sway in rural and older populations. Nepal’s journalism needs to bridge this gap in representation and trust by creating inclusive, localised content that resonates with diverse audiences. The age, urban-rural and education divide is also reflected in how media responsiveness is perceived. The survey result shows that while journalism is often seen as addressing more significant national issues, it struggles to connect with individual or localised concerns with a persistent trust gap and regional disparities. This likely stems from the media’s tendency to prioritise macro-level narratives, such as politics and societal challenges which resonate on a broader scale, while often overlooking the lived experiences of individuals or underrepresented communities. Over half of respondents (51.3%) feel that journalism cares ‘A Great Deal’, ‘Quite a Bit’, about public concerns, while 34.2% feel the media pays only ‘Slight’ or ‘No’ attention to their needs. Age and education continue to influence perceptions of media responsiveness. Younger respondents aged 16–34 are more optimistic, with over 35% stating journalism cares ‘Quite a lot’ about public concerns. However, confidence diminishes among older age groups, where 39.8% of those aged 60 and above express uncertainty. Urban respondents (35.2%) consistently report higher trust in media responsiveness compared to 33.8% in rural areas. This data aligns with earlier findings, where urban audiences, engaging more with digital platforms, feel better represented. The contrast between personal and public perceptions suggests that while Nepali journalism is recognised for addressing large-scale, national issues, it struggles to connect with localised or individual concerns. Digital platforms, which dominate urban and younger audiences, likely contribute to the more positive perceptions of media care for public concerns. In comparison, mainstream media, which is used more by older and rural audiences, may not foster the same level of trust or engagement. Nepal’s traditional press must balance coverage of national issues with more relevant local content to build lasting trust. Bridging this gap requires headline-worthy grassroots storytelling that resonates with individuals and communities while building a national narrative, fostering trust and representation in society. Madhu Acharya is the CEO/President, and Bhumiraj Chapagain, PhD, is the Research Director at Sharecast Data Initiative.

original

674x448

610x380

500x500

400x266

400x240

400x203

301x200

1250x600

1084x550

thumbnail

viewImage

What do Nepalis think of the media?

The scenes from Dhaka on Monday were eerily similar to the ransacking of the residences of Ferdinand Marcos or Gotabaya Rajapaksa. Protesters took selfies lying on Sheikh Hasina’s bed (pictured above), they lounged on her sofas, feasted on biryani, and looted whatever was portable.&nbsp;
As is usually the case, it only takes a spark to light a revolt when a people’s fury at ruthless rulers reaches the tipping point. Hasina’s regime cracked down brutally on demonstrators, killing more than 300.&nbsp;
After another day of bloodshed on 4 August, Hasina lost support of the security forces, and jubilant protesters watched as their <a href="https://edition.cnn.com/2024/08/05/asia/bangladesh-prime-minister-residence-stormed-intl/index.html">prime minister of 15 years fly off to India</a>. Army Chief Waker-Uz-Zaman announced an interim government would be formed.
There is a vital lesson from what has happened in Bangladesh for the rest of South Asia and beyond. Rulers cannot rest on their laurels just because they were freedom fighters. If citizens do not benefit from regime change, they will sweep rulers into the dustbin of history.
History is replete with examples of despots who plunder, torture and kill opponents, but are overthrown sooner or later. <a href="https://www.theguardian.com/world/article/2024/aug/05/why-bangladesh-prime-minister-sheikh-hasina-resigned">Sheikh Hasina</a>, was elected for the fifth time in a rigged election in January that was boycotted by the opposition BNP, and accepted only by India.
Hasina's fate is also a lesson for regional powers who back tyrants for geopolitical reasons: what they gain from such support can be tenuous and short-lived.
Nepal is presently not ruled by an elected despot, our press is the freest in the region, and the check and balance of democracy here function relatively well. Yet, the events in Bangladesh have an important lesson for our elderly rulers and mass media.&nbsp;
Are we in the media also partly to blame for increasing public frustration with politics as usual that is making Nepalis cynical and apathetic?
Nepal’s new politicians have exploited the fecklessness of old rulers by using the new media to gather populist support. Journalists are seen to be comrades-in-arms of the legacy leaders, and are collectively held responsible for Nepal’s decline.&nbsp;
In the age of citizen journalism, there is a misconception that the mass media has become redundant. However, in-depth journalism is more essential than ever to help citizens navigate information overload, disinformation and deep fakes.&nbsp;
The mobile phone and its algorithm-driven networking platforms are more for entertainment than information. And if information is a major part of content, then more often than not it is fake news and toxic trolling. Readership has not decreased, it has just migrated, and the sources of information have changed.
The main reason Nepal's politicians and journalists find themselves targetted is because they played active roles together in the people power movements of 1990 and 2006.
Indeed, journalists have been at the forefront of the restoration and protection of democracy and in upholding press freedom — through the conflict years, and after king Gyanendra’s coup in 2005.&nbsp;
But <a href="https://nepalitimes.com/editorial/stemming-asia-s-democratic-decay">when democracy fails to deliver</a>, the public and populists tend to blame not just elected politicians, but also journalists.&nbsp;
The irony is that Nepal’s leadership is reluctant to credit the mass media for helping defend democracy and making it possible for them to get to power. Instead, <a href="https://nepalitimes.com/banner/press-for-people">many politicians would like to muzzle the media</a> because of its role in holding their power to account and exposing corruption in high places.&nbsp;
The media is playing its mandated adversarial role in Nepal’s democracy, but click-bait media and <a href="https://nepalitimes.com/editorial/democracy-s-discontents">populist politicians</a> see public-interest journalism as competition for public attention.
We in the legacy media therefore find ourselves being distrusted by old guard politicians, and as rivals by YouTubers and TikTokers.
The state itself refuses thus far to recognise the communication enterprise as an industry, and successive governments <a href="https://nepalitimes.com/multimedia/gagging-the-press-in-installments">have tried to weaken the traditional mass media by laws and policies</a>. The ban on alcohol ads on grounds of public health, even though such goods can be openly bought and consumed, is part of that strategy.&nbsp;
New leaders like Kathmandu mayor Balen Shah were propelled to power by new media. The <a href="https://nepalitimes.com/news/nepals-home-minister-vs-the-media">RSP’s Rabi Lamichhane</a> also fanned cyber-populism to get elected, which is why he is so dismissive of the ‘Dirty Dozen’ (१२-भाइ एडिटर) of the legacy media that exposed his wrongdoings.
The lesson from the Bangladesh upheaval for Nepal’s rulers who have been at the helm now for decades is this: clean up your act and start delivering, or else face a similar fate.
<a href="https://www.bbc.com/news/articles/clywww69p2vo">Sheikh Hasina</a> persecuted the press, allowing social pressure to build up until it all exploded in her face. A free press is democracy’s safety valve, and it is in the self-interest of Nepal’s political parties to defend it.
Gunaraj Luitel is the Chief Editor of Nagarik Daily in Kathmandu.
@gunaraj

Selfies on the prime minister’s bed

Architecture can be a powerful agent of change, shaping not just spaces but the way people live, connect, and experience the world.&nbsp; For Nepal, which is <a href="https://nepalitimes.com/banner/natures-fragile-gift-to-nepal">gifted by nature</a> and rich in <a href="https://archive.nepalitimes.com/article/Nepali-Times-Buzz/ambassador-fund-cultural-preservation-nepal,2092">cultural heritage</a>, &nbsp;reviving rural architecture with modern amenities could hold the key to more <a href="https://nepalitimes.com/here-now/what-sustainable-tourism-means-in-practice">sustainable tourism </a>that benefits local people more. “<a href="https://nepalitimes.com/banner/bayalpata-hospital-in-nepal-wins-global-design-award">Design and architecture</a> are amazing tools to create a unique experience for visitors,” says Spanish architect Tomeu Esteva of Esteva i Esteva Architecture Studio. “Difficult destinations have beautiful hotels with design and comfort.” Esteva was in Kathmandu with his colleagues at an event organised by the Spanish Honorary Consulate at Dwarika’s Hotel last week to showcase buildings which Nepali architects can adapt with local material and design inputs.&nbsp; Rural architecture holds a unique significance: it is more than a shelter and must reflect <a href="https://nepalitimes.com/here-now/inking-an-idenity">local identity, culture</a> and <a href="https://nepalitimes.com/here-now/saving-humla-from-heritage-loss">heritage</a>. An area’s natural and cultural harmony can be upset by <a href="https://nepalitimes.com/here-now/protecting-protected-areas-from-infrastructure?fbclid=IwAR1wK0MDFlFST_2EYb3f54LS4-fPt6rYfLG1DJ1JaQsU3w8-ezyXIxGOqzk">poorly planned development</a>, speakers at the event said, but the environment can be improved and revitalised by well-integrated structures.&nbsp; Another Spanish architect, Belen Moneo, has designed hotels at elevations of 3,700m in her home country Spain that supply natural spring water spas. “<a href="https://nepalitimes.com/banner/lost-in-reconstruction">Creativity in construction</a> must be encouraged. Rural architecture always shows possibilities of what we can do better,” Moneo explains, adding that designs must enhance <a href="https://nepalitimes.com/opinion/the-healing-power-of-nature">the beauty of nature</a> and give a natural feel at a time when steel, glass and cement dominate <a href="https://nepalitimes.com/here-now/rebuilding-kathmandu-after-the-1934-quake">urban design</a>.&nbsp; This is why the <a href="https://nepalitimes.com/here-now/weaving-nature-into-craft">use of natural products</a> such as bamboo, local timber, straw and rammed earth are in demand from customers who want a fresh eco-friendly look encouraged in construction of rural architectural structures. The demand for boutique hotels has increased world over, with &nbsp;more and more tourists favouring aesthetics, experience and comfort over price. While creativity is an important part of <a href="https://nepalitimes.com/here-now/architecture-for-mountains">construction and architecture</a>, incentives to build and use <a href="https://archive.nepalitimes.com/article/nation/Building,370">rural construction materials</a> still remain minimal, and Moneo emphasises the significance of design and execution.&nbsp; Esteva helped design the Vana Retreat in Dehradun that kept the natural environment in focus, with the structure giving an elaborate aesthetic experience to visitors. Another example is Hotel Las Mercedes in the Dominican Republic which was designed and constructed by Moneo and the company she co-founded Moneo Brock, respecting and revaluing the traditional architecture of the area. Hotels providing such experience could attract tourists and revenue. The Spanish ambassador to Nepal Juan Antonio March Pujol said, “The role of architecture and architects in developing tourism is crucial, not only in urban areas but rural settings as well.”&nbsp; The concept of rural boutique hotels gained traction in Spain during the 1990s, particularly in regions like Majorca with economic and environmental sustainability as the main focus. In Nepal <a href="https://nepalitimes.com/opinion/12-full-opinion/guiding-nepal-s-tourism-industry">the tourism industry</a> directly employs about 1 million people, and makes up about 8% of the country’s GDP. In Nepal, the stone homes of <a href="https://nepalitimes.com/news/reviving-himalayan-vulture-and-culture">Mustang and Manang</a>, bamboo and mud structures of <a href="https://nepalitimes.com/here-now/the-tarai-s-shrinking-forests">the Tarai</a>, and the Kathmandu Valley’s terra cotta tile skylines, graceful temples, and tranquil bahal courtyards are all examples of <a href="https://nepalitimes.com/here-now/nepal-s-traditional-seismic-resistant-designs">Nepal’s traditional architecture</a>.&nbsp; Nepali architect Sarosh Pradhan has been working for the past eight years on the Brakka Village project in Manang Valley north of <a href="https://nepalitimes.com/banner/municipalities-want-to-manage-annapurna">the Annapurnas</a>. Other examples of this kind of rural architecture for high-end tourism are the Shinta Mani Hotel in Mustang and Khumbu Lodge below <a href="https://nepalitimes.com/news/mt-everest-pvt-ltd">Mt Everest</a>. Says Pradhan, “There are places in Nepal that radiate purity and embrace simplicity. Creating projects in such settings require deep reflection and thoughtful planning.”  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20250421030444_a07a23f6b60fa89c0f35b9dc1aaf19937da4881e6bfb2e1858f3c27dff91729f.jpg" data-media-id="editor_19" data-image-id="20250421030444_a07a23f6b60fa89c0f35b9dc1aaf19937da4881e6bfb2e1858f3c27dff91729f" data-rendition-name="original" width="4608" height="2184" loading="lazy" alt="A new architecture for Nepal's tourism"> </figure>  Rural architecture is not easy, and sometimes more expensive. Inflation, energy efficiency, <a href="https://nepalitimes.com/here-now/those-who-stay">the climate crisis</a>, and <a href="https://nepalitimes.com/banner/cost-of-living-in-a-big-city">increased costs of living</a> pose obstacles to sustainable rural architecture. Read also: <a href="https://nepalitimes.com/here-now/forgotten-international-starchitects-in-nepal">Forgotten international starchitects in Nepal</a>, Anne Feenstra and Varun S Bapu Esteva says faith and trust between client and architect is necessary for any project to be successful. He adds that architects must practice being humble, the process of designing always involves learning and not imposing their ideas on clients. Nepal is uniquely positioned for the growth of <a href="https://nepalitimes.com/banner/hiking-up-the-benefits-of-tourism">rural tourism</a> because of its stunning countryside as well as its internationally renowned traditions in holistic wellness. Creating infrastructure that is small, thoughtfully planned and that respects both tradition and contemporary hospitality standards is crucial. “Projects in Nepal can be made cost effective by using materials from houses that have been brought down,” says Esteva. “Pilot projects involving <a href="https://nepalitimes.com/banner/local-government-by-the-people-for-the-people-of-the-people">local people </a>and simple designing also helps the process.” <a href="https://nepalitimes.com/banner/vacant-homes-become-homestays-in-nepal">The growth of homestays in Nepal</a> is a step in the right direction, but they are still a bit too rustic for the international traveller who also wants comfort and is willing to pay extra for it. Upgrading the facilities in homestays and ensuring that the <a href="https://nepalitimes.com/here-now/an-archive-of-nepali-heritage">architectural heritage</a> of the locality is preserved using locally sourced building material could allow owners to charge more. Says Sangita Shrestha of Dwarika’s Hotel, “Our effort is to build upon rural architecture by empowering local communities and using what is available locally. We can fine tune and encourage indigenous design and training.” The vision goes beyond just boosting the economy, it is about building a future where tourism helps villages grow in a healthy and lasting way. Instead of using up resources, it gives back to the land and the people. It supports local communities by<a href="https://nepalitimes.com/opinion/staying-in-nepal-to-create-jobs"> creating jobs</a>, improving infrastructure, and protecting natural beauty. When done right, tourism can be a tool for <a href="https://nepalitimes.com/editorial/progress-and-or-preservation">preserving culture and nature</a>, not harming them. Architects must therefore see their work as more than just designing buildings, they also need to care deeply about people and places, especially in rural areas that can benefit the most.&nbsp; With global interest in sustainable and off-the-beaten-path travel increasing, Nepal stands at the cusp of a <a href="https://nepalitimes.com/news/missing-out-on-nepal-s-tourism-potential">tourism transformation</a> that values community-driven, eco-conscious hospitality. A mix of modern ideas and traditional knowledge could transform rural tourism in Nepal. Says Shrestha, “Young architects should spend time with <a href="https://nepalitimes.com/latest/the-unsung-heroes-of-conservation">local and indigenous communities</a>, listen to their stories, and learn from their <a href="https://nepalitimes.com/banner/life-and-livelihood-in-remote-nepal">ways of living</a>. These communities have deep knowledge about the land, materials, and climate. If this wisdom is used in new designs, it can help create tourism spaces that truly benefit everyone.” &nbsp;

A new architecture for Nepal's tourism

Extract from an addendum to Nepal's Two Wars, Chapter 2 in the updated edition of Essays on Nepal: Past and Present by Sam Cowan, a retired British Army general with a long association with the Gurkhas. The book was first published in 2018, and republished earlier this month by FinePrint exclusively on Amazon. The addendum details a one-to-one conversation the author had in the <a href="https://archive.nepalitimes.com/news.php?id=8884">Royal Palace </a>with the <a href="https://archive.nepalitimes.com/news.php?id=8371">King Gyanendra</a> in November 2002 just after he had taken his initial steps on the road that ultimately led to <a href="https://archive.nepalitimes.com/news.php?id=14681">the abolition of the monarchy</a> in Nepal in 2008. In the early evening of September 16, 2002, in my role as Colonel Commandant of the Brigade of Gurkhas, I had my second and last official audience with King Gyanendra to give him an update on the Brigade’s activities over the previous 12 months. I had some 6 or 7 such audiences with <a href="https://nepalitimes.com/here-now/preserving-king-birendra-s-family-home">King Birendra</a>.&nbsp; These were official affairs with the British ambassador of the day present, along with key <a href="https://archive.nepalitimes.com/news.php?id=12233">palace officials</a> and a representative from Nepal's Foreign Ministry. The two monarchs were very different in character and temperament, but both treated me with the utmost civility and made the audiences as relaxed and easy for me as possible.&nbsp; It is, however, worth recording that when the official business had been covered, King Birendra, with a twinkle in his eye, often ended by asking, “Now General, what’s the gossip in London?” The second audience with <a href="https://archive.nepalitimes.com/news.php?id=8026">King Gyanendra </a>was my last official act in uniform. We came back to Kathmandu in the first week of November (after treks) to stay for a few nights with our Defence Attaché before heading back to the UK. Waiting for me was a message from the Palace saying that King Gyanendra would like to meet me informally: <a href="https://archive.nepalitimes.com/news.php?id=6933">no uniform</a> and no ambassador.&nbsp;  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20250421080420_f9046f9882d4481781d14f2b64f18c7fbbea62562e1d74e3465de6d01fb43750.jpg" data-media-id="editor_7" data-image-id="20250421080420_f9046f9882d4481781d14f2b64f18c7fbbea62562e1d74e3465de6d01fb43750" data-rendition-name="original" width="1750" height="2406" loading="lazy" alt="Gyanendra crowned page 1"> <figcaption>Nepali Times Special Edition of 6-14 June 2001 with enthronement of Gyanendra. </figcaption> </figure>   <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20250421080424_21333d6ae21828eb47fe3f849438d215fe2804460d47bb2896ef4aee4e895ad2.jpg" data-media-id="editor_8" data-image-id="20250421080424_21333d6ae21828eb47fe3f849438d215fe2804460d47bb2896ef4aee4e895ad2" data-rendition-name="original" width="1500" height="1857" loading="lazy" alt="Royal massacre"> <figcaption>Nepali Times 22-29 June 2001 covering the royal massacre after which Gyanendra became king. </figcaption> </figure>  Although I had no idea what the purpose of the meeting might be, events in Kathmandu since I last saw the king put me on edge. On October 4, 2002, Gyanendra had dismissed Prime Minister Sher Bahadur Deuba, allegedly for failing to hold <a href="https://nepalitimes.com/news/what-goes-on-in-nepal-s-elections">elections</a>. He had put in place a new prime minister and a cabinet personally selected by him. When I heard the news on my travels, the people I met were generally supportive of the king’s actions. There was a general view that something had to be done, the country was going nowhere, and the king deserved his chance, not least to solve<a href="https://nepalitimes.com/latest/14-years-after-conflict-no-closure-in-nepal"> the Maoist </a>problem. Back in Kathmandu, views were not so sanguine. The chosen prime minister, Lokendra Bahadur Chand, was a relic from <a href="https://nepalitimes.com/here-now/mob-movement-and-mayhem">the Panchayat period</a> whose party had failed to win a single seat in the last elections held in 1999. Some of the chosen cabinet ministers had, to put it mildly, dubious reputations, and others had no record of proven competence in any field. There was a fear that the king’s real motive in dismissing <a href="https://nepalitimes.com/editorial/deubas-denouement">Deuba</a> was to start to reverse the democratic gains made since 1990. I informed <a href="https://nepalitimes.com/news/nepal-britain-mark-centenary-of-1923-treaty">the British ambassador</a> about the invitation. He was strongly against accepting it, which was probably the clinching reason for my decision to do the polite thing and accept it. On the evening of November 7, 2002, I presented myself at the royal palace, alone and in civilian attire.&nbsp; As in the past, the Military Secretary, Major General Vivek Shah, met and escorted me into the presence of the monarch. This time, however, he was politely asked to leave the room and shut the door behind him. King Gyanendra greeted me warmly and invited me to sit down.&nbsp; Read also:<a href="https://nepalitimes.com/news/the-ghost-of-monarchy-returns-to-haunt-nepal"> The ghost of monarchy returns to haunt Nepal</a>, Shristi Karki  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20250421080424_e382af945d0ad2a04ae41fabe5393f793dd10f54cb1220f111c7c9e7423eb558.jpg" data-media-id="editor_15" data-image-id="20250421080424_e382af945d0ad2a04ae41fabe5393f793dd10f54cb1220f111c7c9e7423eb558" data-rendition-name="original" width="1000" height="993" loading="lazy" alt="Gyanendra coup"> <figcaption>Nepali Times 4-10 February 2005 after king Gyanendra's coup imposed media censorship. anendra became king. </figcaption> </figure>  I had wondered, and to be truthful, had worried, not just about the purpose of the meeting, but about how the conversation might start and develop. I reduced my resolve to two points: be polite but speak candidly. The latter resolve was quickly put to the test with the king’s opening words: “Sam, [in previous meetings it had been ‘General’, you walk the highways and byways of this land more than most, tell me what the common man is thinking?” &nbsp;“Your Majesty, I have no idea what they are thinking, but they are waiting.” “Waiting?” “Yes, Your Majesty, they are waiting to see whether what you did some weeks ago in appointing your own prime minister and cabinet ministers is going to make any difference to their lives or whether it is just going to be more Kathmandu hot air.” “Everything is going to be difficult and is going to take time, a lot of time.” “Your Majesty, time is the one thing you don’t have. You must act quickly and decisively to take advantage of the opportunity you have created. Everyone knows that you have appointed these new ministers. Why don’t you get them in here one by one and tell them that they have three months to deliver a programme in their area of responsibility that is going to make a difference to people’s lives? Most will fail to do so. Sack them! It will be a powerful signal of your strong intent to deliver real change.” I can express the opening of our conversation in this way because just about every word is still etched in my mind. The king’s response to my last quoted words was to challenge me to give an example of something that could be delivered quickly. I can give a verbatim record of what I said in response to this unexpected challenge: “Health posts, Your Majesty, there is no shortage of them throughout the country as building them has been one of the sources of local corruption, but very few have any medicine to issue at present or have skilled people to assess and meet medical needs. Your Majesty, children are dying for lack of a few pills. Given the right priority, over a period, say of six months, every health post could be fully stocked with medicine and manned with trained people. This is something I could help to lead for you as I know it would have strong international backing. At last, people would know that you mean business.” As I warmed to the theme, I could see no sign of the king having any enthusiasm for the idea, and I quickly disengaged as it dawned on me, as it had clearly dawned on the king, that the reason for the deficiencies in health posts was to prevent any Maoist combatant from gaining access to any <a href="https://nepalitimes.com/opinion/tech-away/nepal-s-health-tech-industry-is-here-to-stay">medical support</a>, and if this meant people suffering, so be it. The subject of the Maoist insurgency inevitably came up, and I took the opportunity to elaborate on what is written in the final four paragraphs of the article above. I advised King Gyanendra that, self-evidently, since there were three parties in the conflict—him, the Maoists, and the political parties—it was imperative that he form an alliance with one of them, preferably the political parties; otherwise, he would find himself isolated, as the other two parties would inevitably, at some stage, form their own alliance. However, it quickly became apparent that the king’s mind was on a totally different track. On the Maoists, he told me that he had channels open to them, but he was scathing about the political party leaders. He made it clear that they would be waiting for a very long time before he gave any power back to them, and that is a polite way of expressing the actual words he used, but “crawling through the door” is a phrase which has stuck in my mind.&nbsp;  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20250421080424_5403455ff6168f0d202a96cb53edea69136d74d59b989cfcc7cc4a1d57672cb5.jpg" data-media-id="editor_17" data-image-id="20250421080424_5403455ff6168f0d202a96cb53edea69136d74d59b989cfcc7cc4a1d57672cb5" data-rendition-name="original" width="2000" height="1317" loading="lazy" alt="fall of monarchy"> <figcaption>Nepali Times 28 April-3 May 2005 with cover image by Ajay Joshi of jubilant protesters after street demonstrations sidelined king Gyanendra, paving the way for a ceasfire and restoration of democracy. </figcaption> </figure>  As the conversation developed, it became ever clearer that King Gyanendra had decided to go in alone, relying on the misleading assurances he was constantly receiving from <a href="https://archive.nepalitimes.com/news.php?id=14954">the army</a>, and no doubt his close advisers, that the Maoists could and would be quickly defeated militarily, and taken out of the equation. This would obviate the need for him to do any deal with the political parties.&nbsp; Thus, the way would be clear for him to establish a version of his father’s Panchayat system, under a constitution that would be granted to the people by him, their sovereign, as his father and brother had done in 1962 and 1990. As in those constitutions, ultimate power would have remained in the sovereign’s hands. This proposed direction of travel was very clear from what the king said to me. In sum, King Gyanendra was motivated by a desire to emulate his immediate predecessors by granting his people a constitution that would restore his father’s Panchayat system in a modern form and give him a central role in decision-making. What was particularly dispiriting was that beyond this single objective he had no plan worthy of the name, nor demonstrably did he have the people with the skills to implement an appropriate plan even if one had existed. Crucially and depressingly, there was little or no indication from the king that he realised that such a course of action could put Nepal’s monarchy into serious jeopardy, as indeed proved to be the case. <h2>King Twice</h2>  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20250420110436_315d519fe3d68d2406ebe1480fed54720fbf21b8907a4da5cde751fdc623d445.jpg" data-media-id="editor_19" data-image-id="20250420110436_315d519fe3d68d2406ebe1480fed54720fbf21b8907a4da5cde751fdc623d445" data-rendition-name="original" width="1302" height="632" loading="lazy" alt="“Tell me what the common man is thinking!”"> </figure>  <a href="https://archive.nepalitimes.com/news.php?id=8371">Gyanendra Bir Bikram Shah has been king twice</a>. In 1950 he was enthroned briefly as a child king (left, above) by the Rana Prime Minister Mohan Shumsher when his grandfather, King Tribhuvan, fled to exile in India. In 2001 he was crowned king again after the massacre in the royal palace in which his brother King Birendra and nine other members of his family were killed by Crown Prince Dipendra.&nbsp; During his second reign, Gyanendra gradually asserted power by sacking Prime Minister Sher Bahadur Deuba in 2002, and then taking full control after the 1 February 2005 coup. He was sidelined after the ceasefire in April 2006, and became a commoner after the Constituent Assembly finally <a href="https://archive.nepalitimes.com/article/from-nepali-press/Ftnp-abolishing,624">abolished the monarchy in 2008</a>. In the past year, Gyanendra has tried to exploit public dissatisfaction with the political parties to restore the monarchy.  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20250421080432_26ef4a4b0e3cee9fdc6794446702efe16550d293904b4f6dd46fe35d4d10c788.jpg" data-media-id="editor_22" data-image-id="20250421080432_26ef4a4b0e3cee9fdc6794446702efe16550d293904b4f6dd46fe35d4d10c788" data-rendition-name="original" width="1136" height="702" loading="lazy" alt="Essays on Nepal by Sam Cowen"> </figure>

“Tell me what the common man is thinking!”

“It's Kathmandu.” Just as the family was sitting down for one of its extended lunches, that jubilant cry was from François Driard’s grandfather announcing the next posting for his diplomat parents.&nbsp; Driard (pictured) was 18 in the summer of 1996,<a href="https://nepalitimes.com/opinion/suburban-tales/chasing-a-nomad"> a bit of a hippie</a> already, and his life was about to change forever with the magical word “<a href="https://nepalitimes.com/banner/time-capsule-of-kathmandu">Kathmandu</a>”. “I was awed with that information from my grandfather, nothing else mattered … In France <a href="https://nepalitimes.com/here-now/tales-of-courage-and-suffering-cx95f89e">in the 1990s</a>, Kathmandu had a mythical aura,” Driard recalls. He came to Kathmandu for Christmas that year to visit his stepfather, the French Ambassador Michel Lummaux. It was to be the first of many visits during school holidays, before he decided to permanently settle down in Nepal. “Kathmandu, and Nepal, were very different then, it was magical, I liked the nature, the people, civilisation, temples, trees,” says Driard, who explored the country sitting on the top of buses. “Visitors talk about the crazy <a href="https://nepalitimes.com/banner/cost-of-living-in-a-big-city">urbanisation</a>, traffic jams today, and all that is true. But Kathmandu has not <a href="https://nepalitimes.com/here-now/loss-of-soul-and-soil">lost its soul</a>.” After his stepfather’s tenure in Nepal ended, Driard worked as a business reporter for international publications but decided he did not want to be anyone’s employee anymore. In 2007 he landed in Kathmandu with €20,000 in savings to invest.&nbsp; He knew a few crucial things about himself: he liked food and nature, which is very much tied up with his upbringing--full of lively conversations during lunch and dinner at the family table between <a href="https://nepalitimes.com/here-now/nepals-yak-cheese-is-on-world-map">abundant cheese, wine and cigars</a>. So he decided it would be cheese, and registered Himalayan French Cheese and went to the French Alps for a month to learn how to make Tomme de Savoie. “<a href="https://nepalitimes.com/banner/the-story-of-langtang-cheese">Cheese making is such an ancient craft </a>and so I thought I won’t need much money or studying which I hated and indeed, if you have a tamako bhado and fire you are set,” explains Driard. But Nepal’s temperature and humidity were not ideal, even at higher altitudes. The first customers for his cheese were the Hyatt Regency and Nina and Hager. But he needed to create a market for cheese in a country which only knew hard churpi in the north and soft paneer in the south. He started selling his cheeses at the Summit Hotel weekend market, expanding to his own 1905 Farmer’s Market which later moved to Le Sherpa in Maharajganj, where it is now, and also a market at Labim Mall in Pulchok. He had cow dairies in Nuwakot and Dhulikhel, and finally a yak cheese unit at 3,379m in Ramechhap. It was the yak blue cheese from here that went on to win a Gold Medal in France, putting Nepal’s French cheese on the world map. “People come and try our cheese at the market, they ask questions. There is a lot of education to be done about cheese,” adds Driard, who also has three cheese shops in the Valley. Driard now makes 25 types of cheese. The products are being noticed and every year he has French students coming to Nepal to learn the art of yak cheese making. “In France, one family or company makes one kind of cheese for generations. In that I’m very unique as a cheese artisan,” he says. “The students come in to learn but I tell them to also teach us something too, add another cheese to my collection.” Read also: <a href="https://nepalitimes.com/here-now/langtang-after-10-years">Langtang after 10 years</a>, Sonia Awale Being a foodie, Driard is now also dabbling in meat with his own charcuterie at Meatini with bacon, ham, sausage and pâtés. All of this is now served at his Emilio’s Pizza, a leafy hideaway in Lazimpat. His South Side in Moksh is probably the smallest wine bar in the world. “I call the process sublime,” says Driard of his ventures, which have grown organically. “You need the same temperature and humidity of 12°C and 80% for cheese, meat and wine.” Emilio’s speciality is the eight-cheese pizza (which has eight types of cheeses), and a pizza with bhutan topping (not the country but fried intestines and organs Nepali-style). He has opened a small branch at Courtyard in Pokhara.  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20250426070456_bacae302c040dc18eeecdeafda72ddf06a6d2cec138ea9be7e45fe94cdf8b5b3.jpg" data-media-id="editor_8" data-image-id="20250426070456_bacae302c040dc18eeecdeafda72ddf06a6d2cec138ea9be7e45fe94cdf8b5b3" data-rendition-name="original" width="1500" height="1125" loading="lazy" alt="8 cheese pizza"> <figcaption>Eight-cheese pizza</figcaption> </figure>  With two artisanal cheese units, two farmers’ markets, a <a href="https://nepalitimes.com/here-now/the-meat-of-the-story">meat processing unit</a>, a bakery, and wine bar he now envisions a vineyard so he can add Nepali wine to his repertoire. Another future plan is to start up an agri-tourism business where customers can drink, eat and work in peace. In the past 20 years in Nepal, Driard has not always succeeded in his ventures but this hasn’t curbed his enthusiasm. He is learning as he goes, and like an old wine, Nepal is growing on him. Its slowness suits his French art de vivre with eating slowly outdoors, having conversation, importing less.&nbsp; “I have proven that with even a little money you can do a lot of things in Nepal,” adds Driard. “In the West, they easily invest half a million euros on a cheese factory, I invested 10 times less.”&nbsp;

Fromage, vin et charcuterie Népalais

Bhuthan भुठान starts with Bishnu Bahadur KC played by <a href="https://archive.nepalitimes.com/article/Nepali-Times-Buzz/dhuwa-smoke-telefilm,2671">Hari Bansha Acharya</a> on a call, requesting to speak to the visa officer. By this point, he had <a href="https://nepalitimes.com/here-now/nepal-should-now-allow-visa-on-arrival">applied for a visa </a>to Bhutan 10 times, but was denied each time. KC was a <a href="https://nepalitimes.com/here-now/nepal-s-women-excel-in-sports-in-2024-z9ramyct">national football player </a>in Bhutan in 1988 before he and other Nepali-speaking Lhotsampa people were forced out of the country in the 1990s as part of the Druk regime’s ‘One Nation One People’ campaign. Over 100,000 Bhutanese Nepalis were forced out, driven across India and dumped in Nepal where they lived in seven<a href="https://nepalitimes.com/here-now/elderly-left-in-bhutan-refugee-camp"> refugee camps</a> supervised by the United Nations and other charities until they were resettled in the United States, Australia, New Zealand and some European countries starting in 2007. In the fictional movie with the satirical English title The World’s Happiest Man, KC has resettled in the state of Ohio in the US but wishes to visit his home country once before he dies. Between flashbacks, we learn KC has died without having fulfilled his wish. &nbsp; The drama then focuses on KC’s two families from two marriages as they debate whether to cremate him as per <a href="https://archive.nepalitimes.com/article/from-nepali-press/muslim-hindu,2996">Hindu rites </a>or give him a Christian burial. A mediator played by Hollywood actor Bruce Dern urges them to take a firm decision before it is too long.  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20250430140420_b398a08091b866da2b0b8f6c1e6e26781609749aba896bfd2c68a10a519295c3.jpg" data-media-id="editor_5" data-image-id="20250430140420_b398a08091b866da2b0b8f6c1e6e26781609749aba896bfd2c68a10a519295c3" data-rendition-name="original" width="945" height="945" loading="lazy" alt="Bhutan, the movie"> </figure>  There are drawn out scenes of KC being baptised and when he is confronted by his first wife from Darjeeling played by Anuradha Majumdar, he says he changed his religion in the hope that he will be <a href="https://nepalitimes.com/opinion/comment/bhutan-s-refugees-between-hope-and-despair">allowed back in Bhutan</a>.&nbsp; We find out KC has a second wife, a Christian Nepali played by Puja Chand. Dayahang Rai as the younger son doesn’t have much screen time to flex his acting chops. &nbsp; Acharya competently portrays a man that is equal parts haunted by the memories of and longing for his home country. KC’s pain and loss is acute when he is teaching football to Gungun but between mid-scene, he freezes, perhaps lost in memories of being in Bhutan’s national team. &nbsp; In another scene, KC recalls his mother singing a lullaby in Dzongkha. He also has a box filled with medals, photographs and a football which he deflates with a knife in a powerful depiction of his <a href="https://nepalitimes.com/here-now/searching-for-a-homeland-away-from-home?fb_comment_id=1506516030025634">complicated emotions about his homeland</a>. KC keeps checking his mailbox in the hopes that his <a href="https://archive.nepalitimes.com/news.php?id=4977">visa application</a> has been accepted. He says in Nepali: “If a tree that has already struck roots in one place is shifted to another, it will not survive.”  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20250430140420_4a9c27410326489576c04dedf40016bda3825e8f9663317f54fbfec4cbda6d34.jpg" data-media-id="editor_9" data-image-id="20250430140420_4a9c27410326489576c04dedf40016bda3825e8f9663317f54fbfec4cbda6d34" data-rendition-name="original" width="1422" height="2048" loading="lazy" alt="Bhutan, the movie"> </figure>  Dern’s character says that the <a href="https://nepalitimes.com/opinion/comment/nepal-s-transitional-justice-and-the-west-s-recalibration">western world</a> has become “lonely in pursuit of happiness”, another reference to Bhutan’s obsession with its Gross National Happiness index. Scenes shift quickly throughout making the story difficult to follow at times. The use of symbolism is a trite overdone. Nonetheless, भुठान is a nuanced depiction of raw pain and agony of losing one’s homeland. But one cannot help but leave the theatre feeling deflated. KC dies without having visited <a href="https://nepalitimes.com/here-now/small-bhutan-dreams-big">Bhutan</a>, but perhaps he does in his afterlife. It is up to the audience to create its own ending to this sad story of exile. भुठान Mad Monkey Films, 2025 Directed by Binod Paudel 102 minutes In cinemas in Nepal