While most Nepalis understand ‘media’ to mean tv (21.5%) and radio (20.6%), younger, urban, and educated audiences also equate Facebook (19.9%) and YouTube (16.9%) with 'media'. In provinces like Sudurpaschim, reliance on radio (40.4%) and tv (30.7%) far outpace digital platforms, but in Bagmati Province, Facebook (35.4%) and YouTube (32.8%) are more common sources of news. Respondents with at least a Bachelor’s degree are far more likely to associate media with both traditional and digital platforms, with 59.3% mentioning tv, 54.7% radio, and 42.1% citing Facebook. Defining Facebook as ‘media’ reflects its accessibility and role in delivering diverse, user-generated content that resonates with younger, urban, and educated audiences. This shift indicates a transition from traditional gatekeeping to algorithm-driven news consumption. Madhes and Karnali Provinces, with lower literacy rates and limited access to electricity and local media outlets, show lower media engagement. On the other hand, Bagmati and Gandaki Provinces have higher adoption of both traditional and digital platforms, indicating that media habits are shaped by infrastructure and socio-economic status.  <figure><img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20241226151224_88ff2e60339e15f20999c74052a4a4c1ddb5832218221b06fdc3c13bae550f4c.jpg" data-media-id="editor_0" data-image-id="20241226151224_88ff2e60339e15f20999c74052a4a4c1ddb5832218221b06fdc3c13bae550f4c" data-rendition-name="original" width="2000" height="1000" loading="lazy" alt="Nepal Media Survey 2024"></figure>  However, a high proportion of ‘Don’t Know’ responses indicates gaps in media awareness, particularly in areas like Madhes Province, and among less-educated populations. For Nepal’s media sector, therefore, the challenge is to navigate this evolving landscape by balancing the strengths of traditional media with the growing demand for accessible and engaging digital content. While digital news is steadily gaining ground, tv and radio remain relevant for significant population segments. Print media, however, is in steady decline. News on mobiles  <figure><img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20241226141212_fd348dd2ddfe3b1035accf96a2959c179c80886f24244938276ebfd9288dd91c.jpg" data-media-id="editor_1" data-image-id="20241226141212_fd348dd2ddfe3b1035accf96a2959c179c80886f24244938276ebfd9288dd91c" data-rendition-name="original" width="868" height="645" loading="lazy" alt="Nepal Media Survey 2024"></figure>  Digital platforms are increasingly the preferred medium for news, with 46.8% of respondents using the internet (33% of surveyed population) saying they read the news on their mobiles or computers. This trend is most pronounced in Gandaki (69.5%), Bagmati (53.2%), and Kosi (57.0%) Provinces. The younger, better educated are leading this digital shift. For example, 83.3% of respondents with higher education consume news digitally, compared to just 13.1% of illiterate respondents. The gap is evident in regions like Madhes, where only 19.9% engage with digital news, underscoring disparities in access and adoption. This digital transition can be attributed to the accessibility and convenience of mobile devices and the internet, the immediacy of digital news, and the interactive nature of online platforms. Younger and educated audiences increasingly prefer digital platforms for personalised and real-time content, which mainstream press often cannot match. Additionally, the declining relevance of traditional media in some regions stems from their limited ability to adapt to the fast-paced, on-demand consumption habits that digital platforms readily fulfill. This shift underscores the growing importance of technological access and user-centric content in shaping media preferences. Despite its gradual decline, television remains a significant medium, with 37.3% of respondents saying they have watched tv in the past three months. Tv is strongest in Bagmati (48.0%) and Kosi (43.6%) provinces, while Karnali lags at 22.7%. Respondents with higher education (60.7%) are more likely to watch tv than their less-educated counterparts with a notable gender disparity.  <figure><img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20241226141212_775249f428ea98b1749613cf86585eaadc8382fb8145e2c9c609ddab6e9a7ab4.jpg" data-media-id="editor_2" data-image-id="20241226141212_775249f428ea98b1749613cf86585eaadc8382fb8145e2c9c609ddab6e9a7ab4" data-rendition-name="original" width="500" height="587" loading="lazy" alt="Nepal Media Survey 2024"></figure>  Radio, once a dominant medium, now caters to a shrinking audience (32.2%). Print media faces the steepest decline (only 13.8% saying they read a newspaper or magazine in the past 6 months), with higher engagement only among urban (28.2%) and educated audiences. Lowest print usage is in Karnali (5.7%). But print still has remarkable staying power among those with higher education (53.4%). Of the surveyed population, 58% say they go to at least one of the legacy media, whereas 73% have internet access. The message for the mainstream press: innovate to remain relevant. Print outlets must rethink strategy, perhaps by targeting urban and educated audiences with specialised or niche content. Previous surveys had shown that many Nepalis would read print if it was available. Nepal’s media landscape is at a tipping point, and the industry must adapt to the changing and diverse needs of an evolving audience. In media we trust  <figure><img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20241226141212_d75127854185d1b944d0e2979824c064c3284c706711a41bba47c1ba07f4839b.jpg" data-media-id="editor_3" data-image-id="20241226141212_d75127854185d1b944d0e2979824c064c3284c706711a41bba47c1ba07f4839b" data-rendition-name="original" width="844" height="801" loading="lazy" alt="Nepal Media Survey 2024"></figure>  Respondents who primarily associate media with the mainstream press are more likely to express ‘Complete Trust’ or ‘Mostly Trust’ driven by the credibility they have built over the decades. Conversely, digital media audiences, while appreciating its accessibility and interactivity, have cautious optimism about the credibility of their content. Bagmati Province with Kathmandu Valley’s media hub leads in trust, with 47.2% expressing ‘Somewhat Trust’. While urban respondents generally report higher trust levels, there is some skepticism in rural areas. Younger respondents aged 16–24 show the highest levels of trust of digital platforms, highlighting their greater engagement and openness to newer forms of media. By contrast, older demographics, (age 60 and above) show lower trust and more uncertainty about online content. This generational divide shows that legacy media need to meet the expectations of younger audiences, while maintaining relevance for older groups. Respondents with higher education consume media more diversely and report higher trust levels (55.4%), while 45.2% of illiterate respondents remain uncertain, reflecting broader literacy, access, and inclusivity issues in the media landscape. The Nepal Media Survey 2024 shows a media landscape in which traditional and digital media coexist. While trust in media remains relatively strong, significant gaps in representation and accessibility persist across regions, age groups, and educational levels. Not surprisingly, younger urban audiences gravitate towards interactive digital platforms, while older and rural populations continue to rely on traditional media. However, pervasive uncertainties among specific demographics highlight the need for a more inclusive and localised approach. As Nepal’s media landscape evolves, it faces dual challenges: maintaining credibility and trust, while adapting to diverse and shifting consumption habits. Media stakeholders need to think about the steps they now need to take for their own survival, to ensure pluralism and healthy public debate, and ensure that the voices of the marginalised are included in the national conversation. Policymakers, media owners and journalists must strive to balance innovation with accessibility, fostering a trusted space that informs, empowers, and connects all Nepalis. This media transition is shaped by regional disparities, generational differences, and the growing dominance of digital platforms. Consumers of news An overwhelming majority (81.7%) of respondents report engaging with news in some form, underscoring a widespread appetite for staying informed. However, 18.3% do not use media for news at all either because of lack of access, or distrust. Regionally, news consumption is strongest in Bagmati (91.6%) and Sudurpaschim (90.5%), while Madhes (60.6%) lags significantly behind. This finding reflects potential challenges in access or outreach in the region. In rural areas, 79.5% of respondents consume news compared to 87.6% in cities. Urbanisation continues to drive higher engagement with media. Among social media platforms, Facebook (62.0%) and YouTube (44.4%) dominate, particularly among younger and urban audiences. In the 16-24 age group, 82.6% of respondents rely on Facebook as their primary news source, while 51.5% turn to YouTube. In contrast, their use of radio (23.6%) and tv (21.3%) is considerably lower. Among those 60 and above, 38.4% rely on radio and tv equally for news. Although Facebook is not a media platform in itself, the tendency to perceive posts on Facebook as ‘news’, or view content shared by traditional media on the site as originating from Facebook likely contributes to this perception. There is a blurring of boundaries between mainstream media and social media platforms, and the content they host. Print media is struggling to maintain relevance, with only 5.3% of respondents citing newspapers and magazines as their go-to news source. This sharp decline in print engagement suggests a broader shift toward instant, accessible digital content, leaving traditional formats struggling to adapt. Interestingly, media aggregate sites like Hamro Patro (6.2%) and emerging spaces like TikTok (1.4%) show how niche tools and apps carve out their own spaces in the news ecosystem. Higher education is a strong predictor of news consumption with 99.1% of respondents using news content in one form or other. Only 52.1% of illiterate respondents engage with news, raising issues of literacy, access, and media inclusion. Responsive media  <figure><img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20241226141212_2201d79424e162f11ab79f3de8675cd7da8018f71cc99ebd49bd9961d362d3cf.jpg" data-media-id="editor_4" data-image-id="20241226141212_2201d79424e162f11ab79f3de8675cd7da8018f71cc99ebd49bd9961d362d3cf" data-rendition-name="original" width="898" height="810" loading="lazy" alt="Nepal Media Survey 2024"></figure>  The question of how much Nepali media cares about the public issues reveals disparities across regions, demographics, and platforms. While 38.5% of respondents believe the media cares about their needs, a significant 31.2% feels otherwise, with 20% are uncertain. Confidence in media is strongest in Bagmati and Karnali, while Sudurpaschim and Madhes highlight gaps in engagement and relatable coverage. This divide reflects earlier findings about Nepal’s media landscape, where digital platforms dominate urban and younger demographics, while traditional platforms hold sway in rural and older populations. Nepal’s journalism needs to bridge this gap in representation and trust by creating inclusive, localised content that resonates with diverse audiences. The age, urban-rural and education divide is also reflected in how media responsiveness is perceived. The survey result shows that while journalism is often seen as addressing more significant national issues, it struggles to connect with individual or localised concerns with a persistent trust gap and regional disparities. This likely stems from the media’s tendency to prioritise macro-level narratives, such as politics and societal challenges which resonate on a broader scale, while often overlooking the lived experiences of individuals or underrepresented communities. Over half of respondents (51.3%) feel that journalism cares ‘A Great Deal’, ‘Quite a Bit’, about public concerns, while 34.2% feel the media pays only ‘Slight’ or ‘No’ attention to their needs. Age and education continue to influence perceptions of media responsiveness. Younger respondents aged 16–34 are more optimistic, with over 35% stating journalism cares ‘Quite a lot’ about public concerns. However, confidence diminishes among older age groups, where 39.8% of those aged 60 and above express uncertainty. Urban respondents (35.2%) consistently report higher trust in media responsiveness compared to 33.8% in rural areas. This data aligns with earlier findings, where urban audiences, engaging more with digital platforms, feel better represented. The contrast between personal and public perceptions suggests that while Nepali journalism is recognised for addressing large-scale, national issues, it struggles to connect with localised or individual concerns. Digital platforms, which dominate urban and younger audiences, likely contribute to the more positive perceptions of media care for public concerns. In comparison, mainstream media, which is used more by older and rural audiences, may not foster the same level of trust or engagement. Nepal’s traditional press must balance coverage of national issues with more relevant local content to build lasting trust. Bridging this gap requires headline-worthy grassroots storytelling that resonates with individuals and communities while building a national narrative, fostering trust and representation in society. Madhu Acharya is the CEO/President, and Bhumiraj Chapagain, PhD, is the Research Director at Sharecast Data Initiative.

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What do Nepalis think of the media?

The scenes from Dhaka on Monday were eerily similar to the ransacking of the residences of Ferdinand Marcos or Gotabaya Rajapaksa. Protesters took selfies lying on Sheikh Hasina’s bed (pictured above), they lounged on her sofas, feasted on biryani, and looted whatever was portable.&nbsp;
As is usually the case, it only takes a spark to light a revolt when a people’s fury at ruthless rulers reaches the tipping point. Hasina’s regime cracked down brutally on demonstrators, killing more than 300.&nbsp;
After another day of bloodshed on 4 August, Hasina lost support of the security forces, and jubilant protesters watched as their <a href="https://edition.cnn.com/2024/08/05/asia/bangladesh-prime-minister-residence-stormed-intl/index.html">prime minister of 15 years fly off to India</a>. Army Chief Waker-Uz-Zaman announced an interim government would be formed.
There is a vital lesson from what has happened in Bangladesh for the rest of South Asia and beyond. Rulers cannot rest on their laurels just because they were freedom fighters. If citizens do not benefit from regime change, they will sweep rulers into the dustbin of history.
History is replete with examples of despots who plunder, torture and kill opponents, but are overthrown sooner or later. <a href="https://www.theguardian.com/world/article/2024/aug/05/why-bangladesh-prime-minister-sheikh-hasina-resigned">Sheikh Hasina</a>, was elected for the fifth time in a rigged election in January that was boycotted by the opposition BNP, and accepted only by India.
Hasina's fate is also a lesson for regional powers who back tyrants for geopolitical reasons: what they gain from such support can be tenuous and short-lived.
Nepal is presently not ruled by an elected despot, our press is the freest in the region, and the check and balance of democracy here function relatively well. Yet, the events in Bangladesh have an important lesson for our elderly rulers and mass media.&nbsp;
Are we in the media also partly to blame for increasing public frustration with politics as usual that is making Nepalis cynical and apathetic?
Nepal’s new politicians have exploited the fecklessness of old rulers by using the new media to gather populist support. Journalists are seen to be comrades-in-arms of the legacy leaders, and are collectively held responsible for Nepal’s decline.&nbsp;
In the age of citizen journalism, there is a misconception that the mass media has become redundant. However, in-depth journalism is more essential than ever to help citizens navigate information overload, disinformation and deep fakes.&nbsp;
The mobile phone and its algorithm-driven networking platforms are more for entertainment than information. And if information is a major part of content, then more often than not it is fake news and toxic trolling. Readership has not decreased, it has just migrated, and the sources of information have changed.
The main reason Nepal's politicians and journalists find themselves targetted is because they played active roles together in the people power movements of 1990 and 2006.
Indeed, journalists have been at the forefront of the restoration and protection of democracy and in upholding press freedom — through the conflict years, and after king Gyanendra’s coup in 2005.&nbsp;
But <a href="https://nepalitimes.com/editorial/stemming-asia-s-democratic-decay">when democracy fails to deliver</a>, the public and populists tend to blame not just elected politicians, but also journalists.&nbsp;
The irony is that Nepal’s leadership is reluctant to credit the mass media for helping defend democracy and making it possible for them to get to power. Instead, <a href="https://nepalitimes.com/banner/press-for-people">many politicians would like to muzzle the media</a> because of its role in holding their power to account and exposing corruption in high places.&nbsp;
The media is playing its mandated adversarial role in Nepal’s democracy, but click-bait media and <a href="https://nepalitimes.com/editorial/democracy-s-discontents">populist politicians</a> see public-interest journalism as competition for public attention.
We in the legacy media therefore find ourselves being distrusted by old guard politicians, and as rivals by YouTubers and TikTokers.
The state itself refuses thus far to recognise the communication enterprise as an industry, and successive governments <a href="https://nepalitimes.com/multimedia/gagging-the-press-in-installments">have tried to weaken the traditional mass media by laws and policies</a>. The ban on alcohol ads on grounds of public health, even though such goods can be openly bought and consumed, is part of that strategy.&nbsp;
New leaders like Kathmandu mayor Balen Shah were propelled to power by new media. The <a href="https://nepalitimes.com/news/nepals-home-minister-vs-the-media">RSP’s Rabi Lamichhane</a> also fanned cyber-populism to get elected, which is why he is so dismissive of the ‘Dirty Dozen’ (१२-भाइ एडिटर) of the legacy media that exposed his wrongdoings.
The lesson from the Bangladesh upheaval for Nepal’s rulers who have been at the helm now for decades is this: clean up your act and start delivering, or else face a similar fate.
<a href="https://www.bbc.com/news/articles/clywww69p2vo">Sheikh Hasina</a> persecuted the press, allowing social pressure to build up until it all exploded in her face. A free press is democracy’s safety valve, and it is in the self-interest of Nepal’s political parties to defend it.
Gunaraj Luitel is the Chief Editor of Nagarik Daily in Kathmandu.
@gunaraj

Selfies on the prime minister’s bed

Home Minister Sudan Gurung resigned on Wednesday following increasing coverage of and criticism over his investment in companies linked to controversial Nepali business figures Sulav Agrawal and Deepak Bhatta, who are currently under investigation for money laundering.
‘I am resigning from the position of Home Minister effective today to ensure impartial investigation into matters associated with me, and to make sure that there is no conflict of interest,’ Gurung wrote, saying that morality and public trust mattered more to him than office.
Gurung ended his message to the nation in English as he invoked the security forces, writing: &nbsp;‘For my country and For the respect of our security forces and For the youths of Nepal.’
<div class="embed-block"><iframe src="https://www.facebook.com/plugins/post.php?href=https%3A%2F%2Fwww.facebook.com%2Fsudangrghaminepal%2Fposts%2Fpfbid0ZPJ61BVi6p5siCoatgmezxWoJ2ttTBVNDJji8kLZe7EdDEvZHBuQmTEaRyZye75Pl&show_text=true&width=500" width="500" height="263" style="border:none;overflow:hidden" scrolling="no" frameborder="0" allowfullscreen="true" allow="autoplay; clipboard-write; encrypted-media; picture-in-picture; web-share"></iframe></div>
Gurung has become the second member to depart the Cabinet, serving for less than a month, despite the Nepali electorate’s hopes that Nepal would finally get a stable government after the RSP’s sweeping victory in the March elections.&nbsp;
Prime Minister Balendra Shah had sought clarification from Gurung on Wednesday after new details emerged about his shares in two micro-insurance companies, Star Micro Insurance and Liberty Micro Life, which are said to have been issued their licence by the Nepal Insurance Authority at the behest of Bhatta and Agrawal.
Gurung denied financial misconduct, saying that his investment in the two companies was included in his asset disclosure and insisting the misunderstanding is because of how the shares have been categorised.&nbsp;
Leaders within the RSP had called for an internal investigation into Gurung as they sought to maintain the party’s platform of clean governance and transparency. As such, Gurung’s position had become increasingly untenable, especially since former Labour Minister was sacked without being given an opportunity for clarification over a disciplinary breach involving his wife’s appointment to the Health Insurance Board.&nbsp;
On social media, Sah on Tuesday seemed to express dissatisfaction over the PM’s request for Gurung’s clarification.&nbsp;
Judging by the comments under Gurung’s resignation post, a significant part of the Nepali public seems to be firmly on Gurung’s side, blaming the mass media and what they call mouthpieces of old parties for driving him out of the Cabinet.&nbsp;
This is a reflection of his meteoric rise and the continued support he has maintained since he stepped into the spotlight as the leader of Nepal’s youth movement in the aftermath of the September protest.&nbsp;
Gurung has made headlines constantly ever since he burst onto the national stage, which includes questions over the degree of his and his organisation Hami Nepal’s involvement in the September 9 unrest, calls to divulge details behind Hami Nepal’s finances, and not paying five years of rent for an illegal lakefront property in Pokhara.&nbsp;
There have also been unsubstantiated claims, despite Gurung’s denial, about his ‘ties’ to the Free Tibet movement, which has made the Chinese— as well as Nepalis— wary.&nbsp;
As Home Minister, Gurung cultivated an image of a tough but approachabe leader, overseeing a series of high-profile arrests of previous political leadership and business figures even as he posted photos of sleeping in a sofa in his office, and engaged with the public on the streets and on social media.&nbsp;
As it stands, the Home Ministry was a bone of contention between Shah and RSP Chair Rabi Lamichhane before it was awarded to Gurung, who is a close ally of PM Shah. Analysts had noted that with Gurung in charge, the Home Ministry would be a hook for Shah if Lamichhane, with his share of controversies, stepped out of line.&nbsp;
Following Gurung’s resignation, the Prime Minister’s secretariat has said that the PM would take charge of the portfolio for the time being. But it will be interesting to see if and how fresh negotiations for the Ministry unfold within RSP.&nbsp;
And with his supporter base largely intact, it remains to be seen how much of an impact this setback will have on Sudan Gurung’s political aspirations.&nbsp;

Home Minister Sudan Gurung resigns

Sudan Gurung is dancing. It is 2009. He has an emo fringe falling over one eye and is spinning on a polished floor. His dance shows dedication — moves that take years of bruised elbows to land. The clip is 16 years old, and had been sitting in the dead archives of YouTube and old Facebook pages, watched by almost nobody. This month <a href="https://www.tiktok.com/@4gr4j/video/7621892206902725909">it has 1.9 million views</a>. Gurung became Home Minister on 27 March and resigned on Wednesday, barely a month into office. His<a href="https://www.tiktok.com/@aayvik/video/7626069452177542408"> pre-political life had been put back into circulation</a> at industrial speed -- the b-boying, the DJ sets, and the YouTube video of him dancing in a music clip.&nbsp;  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/2026042202040_71df4d531423e7c941abde95fb8106346c70ab0afb71bbeb520cc570f14ba178.jpg" data-media-id="editor_2" data-image-id="2026042202040_71df4d531423e7c941abde95fb8106346c70ab0afb71bbeb520cc570f14ba178" data-rendition-name="original" width="2300" height="1000" loading="lazy" alt="When aura meets audit"> </figure>  The youth of Nepal, well-versed in snappy TikTok edits and aura compilations, turned the archive into a meme economy almost overnight. TikTok remixed the footage to trap beats. The comments settled on a nickname that crossed into everyday speech within days: 'Homie Minister'. <div class="embed-block"><blockquote class="tiktok-embed" cite="https://www.tiktok.com/@yalexthwreal/video/7622325255792512276" data-video-id="7622325255792512276" style="max-width: 605px;min-width: 325px;" > <section> <a target="_blank" title="@yalexthwreal" href="https://www.tiktok.com/@yalexthwreal?refer=embed">@yalexthwreal</a> <a title="sudangurung" target="_blank" href="https://www.tiktok.com/tag/sudangurung?refer=embed">#sudangurung</a> new home minister of Nepal😎 <a title="fyppppppppppppppppppppppp" target="_blank" href="https://www.tiktok.com/tag/fyppppppppppppppppppppppp?refer=embed">#fyppppppppppppppppppppppp</a> <a title="sudangrg" target="_blank" href="https://www.tiktok.com/tag/sudangrg?refer=embed">#sudangrg</a> <a title="home" target="_blank" href="https://www.tiktok.com/tag/home?refer=embed">#home</a> <a title="minister" target="_blank" href="https://www.tiktok.com/tag/minister?refer=embed">#minister</a> <a target="_blank" title="♬ original sound - •⪨н є α я т ❤н α ¢ к є я ⪩• - Music Universe 🎧" href="https://www.tiktok.com/music/original-sound-•⪨н-є-α-я-т-❤н-α-¢-к-є-я-⪩•-7308733170064231170?refer=embed">♬ original sound - •⪨н є α я т ❤н α ¢ к є я ⪩• - Music Universe 🎧</a> </section> </blockquote> <script async src="https://www.tiktok.com/embed.js"></script></div> As Home Minister, Gurung was in charge of the Nepal Police, Armed Police Force, Department of Immigration, and the country's internal security apparatus. Calling him 'homie' collapsed the distance between that office and the Discord server where the movement that brought him into power had organised itself. What is harder to explain is why the nostalgic clips did the narrative work for Gurung's political standing right up until the moment the paperwork did not. A teenager on a dance floor in a Thamel club, filmed before smartphones had decent cameras, was functioning as political currency for a powerful home minister, while a share registry was quietly filling the other column. The footage was not an argument. Gurung was not doing anything in it that related to home affairs. He was just dancing. The comments compared him to <a href="https://www.tiktok.com/@4gr4j/video/7621892206902725909">Korean film heroes</a>. A separate <a href="https://www.tiktok.com/@tandavyt7/video/7622151050128018708">48,000-like edit</a> was captioned 'Our New Home Minister Aura'. The replies were full of people saying they got chills listening to him speak. Even after his resignation, most comments on his Facebook page were supportive, saying he had been punished for pursuing truth and justice.&nbsp; Political legitimacy in Nepal has been built out of many things over the last 70 years, but it has never been built out of this. The question was always: what happens when the job starts demanding things his style, boldness, and swag cannot provide. Political aura in Nepal used to be a slow harvest, now it isn't. B P Koirala spent eight years in prison under the Panchayat. He wrote fiction at Sundari Jal. The writing survived, the prison sentences survived, and that experience became the template for what a serious Nepali politician looked like: someone the state had tried to break and failed. Legitimacy was accumulated by having their lives taken away, and refusing to bend the knee. The old mechanics of legitimacy produced politicians who could be audited. The record was made of words, dates, votes, and years behind bars. A voter who wanted to know what a leader stood for read his writings. A journalist digging for inconsistency could find it. The system was slow, often corrupt, and frequently boring. But boring was part of the job description. A minister was supposed to be slightly dull — evidence that the person was doing the unglamorous work of reading files and sitting through committee meetings. Today, boring is a disqualification. The attention economy rewards velocity and visual charge, and a politician who cannot generate either does not exist in the feed, and that means does not exist at all. The legacy parties are still issuing press statements criticising the new guard in the grammar of paper trails and procedural failure. But the audience has stopped reading, users scroll for their next viral bite. Sudan Gurung, unlike the old parties, understood exactly which grammar the feed rewarded. On his first evening as Home Minister, he posted a photo of himself sleeping on a sofa inside the ministry. Caption: creation cannot be greater than the creator, government is not above the people. The image travelled further in 12 hours than any ministerial press release has ever done.&nbsp; A minister napping on a sofa, phone-shot, zero production, read by the public as evidence of a minister who had skipped the motorcade and got straight to work. Gurung used Facebook to announce the names of former ministers and businessmen he intended to arrest. The feed was used to pre-announce state security action.  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20260422010456_2fa1918e1dd031d01f38b4001ee306d9414073cec0b795fa43a75cb5a8deb8c7.png" data-media-id="editor_6" data-image-id="20260422010456_2fa1918e1dd031d01f38b4001ee306d9414073cec0b795fa43a75cb5a8deb8c7" data-rendition-name="original" width="926" height="868" loading="lazy" alt="When aura meets audit"> </figure>  INFLUENTIAL INFLUENCER This is not how the Ministry of Home Affairs has ever operated. It is how a YouTuber releases a series. Sudan Gurung was a political content creator. As home minister, he was an influential influencer kinetically doing something in the visual medium. Much like Prime Minister Balendra Shah's sunglasses, Gurung's aura, authenticity and swag were a brand asset, instantly recognisable at thumbnail size. Balen's rap career supplies a pre-political archive that authenticates him the same way Gurung's DJ sets and b-boying clips authenticated him. The aesthetic is doing the work a manifesto used to do. The work is authenticity, and the strategy is auramaxxing. The emo fringe predates the ministry. The DJ sets predate Hami Nepal. The b-boying predates the earthquake, the NGO, the September uprising, the interim cabinet, all of it. Whatever Gurung is now, he was already that person before the office existed. This was the real spectacle of the Homie Minister: authenticity. Nepal's youth have grown up watching heavily-polished, talking-point ministers speak in a language aimed at nobody in particular. But that grainy archival clip of the Home Minister from 2009 was honest.  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20260422010456_5d6dff3a09e8b7e77dc60c3aa567c9e02b6bd5f90f94e20737ec05cc9a09023b.jpg" data-media-id="editor_7" data-image-id="20260422010456_5d6dff3a09e8b7e77dc60c3aa567c9e02b6bd5f90f94e20737ec05cc9a09023b" data-rendition-name="original" width="1800" height="1000" loading="lazy" alt="When aura meets audit NT"> </figure>  The effect transcended GenZ. <a href="https://www.tiktok.com/@ektapokharel/video/7623242573481561365">A TikTok trend</a> captioned NOT ONLY OUR HOME MINISTER, WE ARE ALSO FROM THAT ERA <a href="https://www.tiktok.com/@sonykhadka/video/7624106790266948872">has millennials posting their own</a> archive photos from the same period, aligning themselves with Gurung's pre-political aesthetic. The aura did <a href="https://www.tiktok.com/@_thakuri/video/7623397397556645141">cross-generational work</a>. It was a shared legibility, spanning at least 15 years of Nepali youth culture, with the Home Minister standing at its centre.&nbsp; The traditional politician's entire adult life is a performance of identity. Every photograph is lit for the media, every statement is vetted. The persona is the product, and the product has been in development for 30 years. This makes the old guard legible but suspect in the attention economy. A generation raised on authenticity-as-currency reads the decades of careful performance as evidence of something to hide. The polish is the problem. The nostalgic Sudan Gurung party clips inverted this. The polish was absent. The footage could not be performance aimed at the viewer, because the viewer did not exist in 2009 and neither did the political stakes. The clip was therefore read as real, in a way a press conference can never be. It was just a kid dancing, and he happened to grow up to be the Home Minister. But Sudan Gurung's job was never to go viral. The Ministry of Home Affairs requires the person running it to file a complete asset declaration and to avoid holding financial interests in crony entities.&nbsp; None of that work is content. A correctly filed asset declaration does not get remixed into a trap beat. A functioning immigration database is not a TikTok. The paperwork that constitutes actual governance is structurally boring in exactly the way the old parties are structurally boring, and for the same reason. It is the slow, procedural, checkable apparatus that the old system was built to produce and that the new system has not yet learned to replace. And it is painstaking follow-the-money paper trail investigative journalists in the legacy media who uncovered the evidence. You cannot auramaxx your way out of a share registry. You cannot post your way past a conflict-of-interest statute. No amount of fire outfits and wild DJ transitions does anything for you when a journalist pulls the initial shareholder list of Star Micro Insurance and finds your name at number 49, with Rs2.5 million in shares alongside investors linked to Deepak Bhatta and Sulav Agrawal — two men currently at the centre of a Rs 3.7 billion money laundering investigation. <a href="https://www.tiktok.com/@blox.drop/video/7622173520981658900">Auramaxxing was engineered</a> for the mechanics of reaching office. It is the reason Sudan Gurung became Home Minister and Gagan Thapa did not. The question that had not yet been tested, until this week, was whether the same weapon works when the terrain changes. The terrain does change when you assume power. This week, the answer arrived. TWO CLOCKS Two clocks had been running, and they did not sync. The first clock was built for auramaxxing. A clip posted at eight in the morning peaked by noon. A sofa photo was remixed before the minister had left the building. The feedback loop is fast and legible, and a politician playing this clock gets real-time data on what to post next. The old guard never learned to read it, which is a large part of why they lost the election. The second clock was the one the ministry actually runs on. It measures in quarters, court calendars, and the slow grind of investigation files moving between offices. A share registry takes weeks to pull. A money-laundering case moves at the speed of the prosecutor's office, which is to say, it often does not appear to move at all, until one morning it does. The legacy mass media is fed leaks, and the second clock does not care whether the minister is currently trending. The two clocks collided this week, and the second clock got there first. Faster than anyone expected. The first clock put Gurung in the Home Ministry in weeks. The second clock put him out of it in less than a month. On Sunday evening, Diyopost and Janaastha published documents showing Gurung as a founding shareholder in Star Micro Insurance and Liberty Micro Life — companies licensed by the Nepal Insurance Authority in 2022 following what reporting identified as political lobbying by Bhatta and Agrawal. A photograph also surfaced of Hami Nepal, the NGO Gurung chairs, honouring Bhatta as a donor on 21 December 2021. Gurung's first response was auramaxxed. A Monday Facebook post distinguishing ‘rumours’ from ‘facts’, insisting the shares were disclosed within his broader Rs20 million securities portfolio, promising to cooperate with any investigation. "Allegations and truth are not the same thing," he wrote. "Decisions should be based on evidence, not sentiment." It was a coherent clip, but it did not stop the clock. By Wednesday, Prime Minister Balendra Shah had sought written clarification. Leaders within the RSP itself were calling for his resignation. The opposition Nepali Congress had framed the question as one of democratic transparency.&nbsp; Gurung resigned, posting his decision to Facebook as he did everything else. Ethics, he wrote, hold more weight than any position. There is no power greater than public trust. He ended in English, invoking ‘my country … the respect of our security forces … the youths of Nepal’. Even the exit was content. And this is the asymmetry the office exposed. A politician whose legitimacy is built on fast 30 second videos is structurally exposed to a process that runs slower than the news cycle, because the archive of aesthetic proof was not engineered to answer documentary evidence.&nbsp; It was engineered to displace the demand for documentary evidence in the first place. When that demand returns, as it always does once a politician takes office, the digital archive keeps performing, but the documents keep getting uncovered. And the two tracks do not communicate. The old guard knew this clock because they had no other clock to know. What they lost in charisma they gained in durability: a politician built over 20 years of parliamentary record is harder to dislodge with a single document because they have already survived thousands of documents. The new guard has not been stress-tested against its own paper trail. Sudan Gurung has now been tested, and the test is over, and the template has been written in his exit rather than his survival.&nbsp; A politician can enter office on the strength of a dance clip, and the same class of evidence — share registries, company filings, founding-shareholder lists at number 49 — that would have ended the career of a politician in a previous era of Nepali politics has ended his. The second clock got there. The feed did not save him. Or not entirely. Because the resignation itself is now in the feed. The Facebook post. The 46 brothers and sisters. The epic sign-off. Within hours of stepping down, Gurung had already re-enrolled his exit into the same register that put him in office. The clip of the Home Minister dancing in 2009 is still in circulation. The sofa photo still reads as sincerity. The investigation into the micro-insurance shares will move at the speed of Nepal's prosecutor's office, which is to say, at a speed the feed has long since outrun. The movement that installed Gurung in the name of ending elite capture has had its answer about whether its own hero is subject to the same audit it demanded of everyone else. He walked — or was walked — before the audit ran its course. The resignation was framed as moral choice rather than forced exit, and the framing is already winning. Whether that framing holds is the next test. Auramaxxing, it turns out, is a weapon that works in one direction only: it got him the job, and when the documents arrived, it did not save him. But it may yet save the person. These are not the same thing. If the technique is wounded, it is not yet dead. The next Nepali politician with a pre-political archive and a phone is watching how Gurung exits, not just how he entered. And the answer is: you exit the same way you entered: on Facebook. In your own voice. Before anyone else writes the caption. Whether he comes back is the thing to watch. Whether the technique does is already decided. &nbsp; &nbsp;

When Aura meets Audit

Just three weeks in, Prime Minister Balendra Shah has already shed two ministers, and is having to contend with the economic fallout of the West Asia war plus the global order that it has upended.&nbsp;
The new dispensation in Nepal has aroused interest in New Delhi, Beijing as well as Washington. The ouster of Home Minister Sudan Gurung, whose first act in office was to arrest former prime minister K P Oli, has foreign policy wonks scratching their heads.
The US sent Assistant Secretary of State for South and Central Asian Affairs Samir Paul Kapur on a special mission to figure out what is happening in Kathmandu. In town at the same time was Cao Jing, Deputy Director General of the Asian Affairs Department of China’s Ministry of Foreign Affairs. And Prime Minister Shah is preparing for an official visit to India.
For the Americans, it is mostly about containing China and looking after the welfare of Tibetan refugees, while pushing its own MCC Compact and State Partnership Program (SSP). Beijing is mindful of the post-Dalai Lama era, and does not want instability in Nepal to encourage free-Tibet activities. India lately seems more wary of American activity in what it considers its backyard.
The Chinese appear relieved to see Sudan Gurung go. Only last week, Ambassador Zhang Maoming met Gurung during which he raised the issue of Tibetan and Taiwanese activities in Nepal, seeking firm commitment that Kathmandu would not harbour activities hostile to Beijing.
“Geographically we are close to Tibet and not to the Mainland, so China remains suspicious of us, especially after the TOB and free-Tibet components that emerged from the GenZ protests,” says geopolitical analyst Indra Adhikari.
Kapur, for his part, met RSP Chair Rabi Lamichhane, Finance Minister Swarnim Wagle and Foreign Minister Shishir Khanal. Although investment and infrastructure was on the agenda, the main issue seems to have been about Tibetan refugees. In nearly parallel meetings with ministers, Cao Jing warned Nepal not to be too cosy with the Americans.
For Indian academic and Nepal watcher Sukh Deo Muni, all this harks back to American activity in Nepal during the height of the Cold War. He tweeted: ‘US senior diplomat Paul Kapur's statement in Kathmandu must be understood carefully in New Delhi. He said the US does not want China or any other country to dominate Nepal.’&nbsp;
‘Any other country’ could be a pointed reference to India, and what this means is that Nepal may now have to navigate even more carefully a tri-polar world order reshaped by the West Asia war.&nbsp;
Nepali journalist based in New Delhi Akanshya Shah agrees that the United States may not be seeing Nepal through the Indian lens anymore, while New Delhi does not want heightened US activity in what it considers its sphere of influence. All this is further complicated by recent frostiness in Washington-New Delhi ties.
“New Delhi doesn’t have that familiarity factor it used to with old leadership in Nepal, but it is curious about what the young Balen Shah will do and what kind of relation he will pursue with India,” she adds. “Certain decisions of the Balen government such as ending VIP culture and delivering passport at homes have hugely resonated with the Indian people, he has in some ways become a role model among the youth in India as well.”
India has invited Prime Minister Shah for an official state visit, which will be his first foreign trip as per tradition. Shah graduated in structural engineering from a college in Bengaluru, and knows India well. Shah has injected religious elements into his public exposure as prime minister and this could help project Nepal’s ‘soft power’ in dealing with India.
But he has also been a nationalist on the Limpiyadhura map dispute, and there are other thorny issues like air connectivity, river projects and power exports that need to be ironed out.&nbsp;
Sukh Deo Muni warns that the old Indian diplomatic approach based on religio-cultural stakeholders in Kathmandu may not work anymore. He wrote: ‘India's Modi government must prepare itself well to deal with new Nepalese leadership and their empowered support base, which is self-confident, highly nationalist, aspirant and impatient.’
The RSP’s 22-page National Commitment document said Nepal should abandon its historical ‘buffer state’ identity to serve as a ‘vibrant bridge’ between regional and global powers. Much of this debate is theoretical, and there is much navel-gazing that distracts from regional realpolitik.&nbsp;
“Whether we are a buffer state or a vibrant bridge, in today’s heightened geopolitical scenario we have to have good relations with good neighbours,” explains Akanshya Shah. “What is of paramount importance is that our ties are based on the aspirations of the young generation, so that they are engaged.”
Indra Adhikari goes as far as to say that the concepts of “buffer state” and “vibrant bridge” have both failed and Nepal is neither. “We have had zero roles in mediating or de-escalating the tensions between India and China to call ourselves a buffer state. As a vibrant bridge, we cannot facilitate trade of the two countries. The new government should have researched and consulted more before proposing the same outdated and failed foreign policy concepts.”&nbsp;
What will be much more important for Prime Minister Shah is to continue Nepal’s traditional policy of ‘equidistance’ and convince his interlocutors that it is not an anti-Indian stance.&nbsp;
“At a time when there is increased interest of big powers in Nepal, we need to do a bit of our own homework for the systemic reforms we want,” says Akanshya Shah. “As for India, we first need to clearly define what we want on connectivity, energy and culture. But most importantly, we have to capitalise on the goodwill of India which we haven’t been able to in the past.”
Adds Indra Adhikari: “When it comes to fundamental aspects of foreign policy that ensures and enhances the well being of our citizens, national parties should all have one unified voice that doesn’t change when the government does. Only then the future generations can own it.”

Love thy neighbours (and America)

Prime Minister Balendra Shah sought written clarification from Home Minister Sudan Gurung following news of his investment in two companies linked to controversial Nepali business figures Sulav Agrawal and Deepak Bhatt, who are currently at the centre of a Rs3.7 billion money laundering investigation.
Home Minister Gurung's secretariat said that it has responded to the PM and submitted a written explanation. This comes after Home Minister Sudan Gurung issued a public clarification about the new developments regarding his investments on Monday.&nbsp;
Gurung is listed as a founding shareholder of two micro-insurance companies Star Micro Insurance and Liberty Micro Life, having acquired shares amounting to Rs2.5 million. The two companies are said to have been issued their licence by the Nepal Insurance Authority at the behest of Bhatt and Agrawal. Family members and close aides of both Bhatt and Agrawal have stakes in the two companies.&nbsp;
Bhatt, chairman of Infinity Holdings, is a power broker accused of using his political connections to secure and manipulate public procurement contracts, influence policy changes ass well as leadership appointments to regulatory institutions including the Securities Board of Nepal and Nepal Insurance Authority.&nbsp;
Meanwhile, Shanker Group vice-chair Sulav Agrawal was also arrested earlier this month as part of a broader money laundering probe as well as an investigation into the group’s finances. Agrawal was previously arrested during the Covid-19 pandemic after he was found selling &nbsp;67 infrared thermometers from a vehicle with diplomatic credentials. At the time, Bhatt is said to have used his connections to facilitate Agrawal’s release.&nbsp;
Critics have raised concerns the lack of detailed disclosures on Gurung’s part about investments tied to the very figures that his Home Ministry is in charge of investigating. There are also questions as to the source of his investment, which Gurung said in his clarification were raised through loans.
In his clarification, Gurung denied concealing his investments, saying that his shares in the two companies are part of in his over Rs20 million portfolio included in his asset disclosure and insisting the misunderstanding is because of how the shares have been categorised. &nbsp;
On his name and portfolio being associated with controversial figures, he responded, ‘There are hundreds to thousands of shareholders in a company. Buying shares does not constitute a partnership with anyone.’&nbsp;
He continued: ‘If that is the basis, then everyone with investments in those companies must be held accountable, which is not fair. Investments in the companies include those from media houses and banks. Are they all guilty?’
Leaders within the RSP have called for internal investigation into Sudan Gurung, to maintain the party’s platform of clean governance and transparency.&nbsp;
This comes after the sacking of Labour Minister Dipak Sah earlier this month after the RSP found him to be in breach of the party code of conduct following the reappointment of his wife to the Health insurance board. Sah was not given the opportunity for clarification prior to his departure.&nbsp;
Critics have said that the party is reverting to the patronage-driven politics of previous leadership following the appointment of figures close to RSP leadership in various key positions.
Many influential business owners elected to the House with direct stakes in the business, finance, tourism, and infrastructure sectors sit in Parliamentary Committees that would directly benefit their interests. &nbsp;
On Monday, RSP appointed Bhupdev Shah, who previously was a part of Balen Shah’s secretariat during his tenure as Kathmandu Mayor, as the party’s general secretary. Some have questioned the party’s decision to appoint Shah without going through an election process in its upcoming general convention.&nbsp;
Shah’s appointment comes as there is increased public attention over members of the Prime Minister’s inner circle being appointed to key advisory positions as well as to head governance reform committees.

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