While most Nepalis understand ‘media’ to mean tv (21.5%) and radio (20.6%), younger, urban, and educated audiences also equate Facebook (19.9%) and YouTube (16.9%) with 'media'. In provinces like Sudurpaschim, reliance on radio (40.4%) and tv (30.7%) far outpace digital platforms, but in Bagmati Province, Facebook (35.4%) and YouTube (32.8%) are more common sources of news. Respondents with at least a Bachelor’s degree are far more likely to associate media with both traditional and digital platforms, with 59.3% mentioning tv, 54.7% radio, and 42.1% citing Facebook. Defining Facebook as ‘media’ reflects its accessibility and role in delivering diverse, user-generated content that resonates with younger, urban, and educated audiences. This shift indicates a transition from traditional gatekeeping to algorithm-driven news consumption. Madhes and Karnali Provinces, with lower literacy rates and limited access to electricity and local media outlets, show lower media engagement. On the other hand, Bagmati and Gandaki Provinces have higher adoption of both traditional and digital platforms, indicating that media habits are shaped by infrastructure and socio-economic status.  <figure><img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20241226151224_88ff2e60339e15f20999c74052a4a4c1ddb5832218221b06fdc3c13bae550f4c.jpg" data-media-id="editor_0" data-image-id="20241226151224_88ff2e60339e15f20999c74052a4a4c1ddb5832218221b06fdc3c13bae550f4c" data-rendition-name="original" width="2000" height="1000" loading="lazy" alt="Nepal Media Survey 2024"></figure>  However, a high proportion of ‘Don’t Know’ responses indicates gaps in media awareness, particularly in areas like Madhes Province, and among less-educated populations. For Nepal’s media sector, therefore, the challenge is to navigate this evolving landscape by balancing the strengths of traditional media with the growing demand for accessible and engaging digital content. While digital news is steadily gaining ground, tv and radio remain relevant for significant population segments. Print media, however, is in steady decline. News on mobiles  <figure><img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20241226141212_fd348dd2ddfe3b1035accf96a2959c179c80886f24244938276ebfd9288dd91c.jpg" data-media-id="editor_1" data-image-id="20241226141212_fd348dd2ddfe3b1035accf96a2959c179c80886f24244938276ebfd9288dd91c" data-rendition-name="original" width="868" height="645" loading="lazy" alt="Nepal Media Survey 2024"></figure>  Digital platforms are increasingly the preferred medium for news, with 46.8% of respondents using the internet (33% of surveyed population) saying they read the news on their mobiles or computers. This trend is most pronounced in Gandaki (69.5%), Bagmati (53.2%), and Kosi (57.0%) Provinces. The younger, better educated are leading this digital shift. For example, 83.3% of respondents with higher education consume news digitally, compared to just 13.1% of illiterate respondents. The gap is evident in regions like Madhes, where only 19.9% engage with digital news, underscoring disparities in access and adoption. This digital transition can be attributed to the accessibility and convenience of mobile devices and the internet, the immediacy of digital news, and the interactive nature of online platforms. Younger and educated audiences increasingly prefer digital platforms for personalised and real-time content, which mainstream press often cannot match. Additionally, the declining relevance of traditional media in some regions stems from their limited ability to adapt to the fast-paced, on-demand consumption habits that digital platforms readily fulfill. This shift underscores the growing importance of technological access and user-centric content in shaping media preferences. Despite its gradual decline, television remains a significant medium, with 37.3% of respondents saying they have watched tv in the past three months. Tv is strongest in Bagmati (48.0%) and Kosi (43.6%) provinces, while Karnali lags at 22.7%. Respondents with higher education (60.7%) are more likely to watch tv than their less-educated counterparts with a notable gender disparity.  <figure><img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20241226141212_775249f428ea98b1749613cf86585eaadc8382fb8145e2c9c609ddab6e9a7ab4.jpg" data-media-id="editor_2" data-image-id="20241226141212_775249f428ea98b1749613cf86585eaadc8382fb8145e2c9c609ddab6e9a7ab4" data-rendition-name="original" width="500" height="587" loading="lazy" alt="Nepal Media Survey 2024"></figure>  Radio, once a dominant medium, now caters to a shrinking audience (32.2%). Print media faces the steepest decline (only 13.8% saying they read a newspaper or magazine in the past 6 months), with higher engagement only among urban (28.2%) and educated audiences. Lowest print usage is in Karnali (5.7%). But print still has remarkable staying power among those with higher education (53.4%). Of the surveyed population, 58% say they go to at least one of the legacy media, whereas 73% have internet access. The message for the mainstream press: innovate to remain relevant. Print outlets must rethink strategy, perhaps by targeting urban and educated audiences with specialised or niche content. Previous surveys had shown that many Nepalis would read print if it was available. Nepal’s media landscape is at a tipping point, and the industry must adapt to the changing and diverse needs of an evolving audience. In media we trust  <figure><img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20241226141212_d75127854185d1b944d0e2979824c064c3284c706711a41bba47c1ba07f4839b.jpg" data-media-id="editor_3" data-image-id="20241226141212_d75127854185d1b944d0e2979824c064c3284c706711a41bba47c1ba07f4839b" data-rendition-name="original" width="844" height="801" loading="lazy" alt="Nepal Media Survey 2024"></figure>  Respondents who primarily associate media with the mainstream press are more likely to express ‘Complete Trust’ or ‘Mostly Trust’ driven by the credibility they have built over the decades. Conversely, digital media audiences, while appreciating its accessibility and interactivity, have cautious optimism about the credibility of their content. Bagmati Province with Kathmandu Valley’s media hub leads in trust, with 47.2% expressing ‘Somewhat Trust’. While urban respondents generally report higher trust levels, there is some skepticism in rural areas. Younger respondents aged 16–24 show the highest levels of trust of digital platforms, highlighting their greater engagement and openness to newer forms of media. By contrast, older demographics, (age 60 and above) show lower trust and more uncertainty about online content. This generational divide shows that legacy media need to meet the expectations of younger audiences, while maintaining relevance for older groups. Respondents with higher education consume media more diversely and report higher trust levels (55.4%), while 45.2% of illiterate respondents remain uncertain, reflecting broader literacy, access, and inclusivity issues in the media landscape. The Nepal Media Survey 2024 shows a media landscape in which traditional and digital media coexist. While trust in media remains relatively strong, significant gaps in representation and accessibility persist across regions, age groups, and educational levels. Not surprisingly, younger urban audiences gravitate towards interactive digital platforms, while older and rural populations continue to rely on traditional media. However, pervasive uncertainties among specific demographics highlight the need for a more inclusive and localised approach. As Nepal’s media landscape evolves, it faces dual challenges: maintaining credibility and trust, while adapting to diverse and shifting consumption habits. Media stakeholders need to think about the steps they now need to take for their own survival, to ensure pluralism and healthy public debate, and ensure that the voices of the marginalised are included in the national conversation. Policymakers, media owners and journalists must strive to balance innovation with accessibility, fostering a trusted space that informs, empowers, and connects all Nepalis. This media transition is shaped by regional disparities, generational differences, and the growing dominance of digital platforms. Consumers of news An overwhelming majority (81.7%) of respondents report engaging with news in some form, underscoring a widespread appetite for staying informed. However, 18.3% do not use media for news at all either because of lack of access, or distrust. Regionally, news consumption is strongest in Bagmati (91.6%) and Sudurpaschim (90.5%), while Madhes (60.6%) lags significantly behind. This finding reflects potential challenges in access or outreach in the region. In rural areas, 79.5% of respondents consume news compared to 87.6% in cities. Urbanisation continues to drive higher engagement with media. Among social media platforms, Facebook (62.0%) and YouTube (44.4%) dominate, particularly among younger and urban audiences. In the 16-24 age group, 82.6% of respondents rely on Facebook as their primary news source, while 51.5% turn to YouTube. In contrast, their use of radio (23.6%) and tv (21.3%) is considerably lower. Among those 60 and above, 38.4% rely on radio and tv equally for news. Although Facebook is not a media platform in itself, the tendency to perceive posts on Facebook as ‘news’, or view content shared by traditional media on the site as originating from Facebook likely contributes to this perception. There is a blurring of boundaries between mainstream media and social media platforms, and the content they host. Print media is struggling to maintain relevance, with only 5.3% of respondents citing newspapers and magazines as their go-to news source. This sharp decline in print engagement suggests a broader shift toward instant, accessible digital content, leaving traditional formats struggling to adapt. Interestingly, media aggregate sites like Hamro Patro (6.2%) and emerging spaces like TikTok (1.4%) show how niche tools and apps carve out their own spaces in the news ecosystem. Higher education is a strong predictor of news consumption with 99.1% of respondents using news content in one form or other. Only 52.1% of illiterate respondents engage with news, raising issues of literacy, access, and media inclusion. Responsive media  <figure><img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20241226141212_2201d79424e162f11ab79f3de8675cd7da8018f71cc99ebd49bd9961d362d3cf.jpg" data-media-id="editor_4" data-image-id="20241226141212_2201d79424e162f11ab79f3de8675cd7da8018f71cc99ebd49bd9961d362d3cf" data-rendition-name="original" width="898" height="810" loading="lazy" alt="Nepal Media Survey 2024"></figure>  The question of how much Nepali media cares about the public issues reveals disparities across regions, demographics, and platforms. While 38.5% of respondents believe the media cares about their needs, a significant 31.2% feels otherwise, with 20% are uncertain. Confidence in media is strongest in Bagmati and Karnali, while Sudurpaschim and Madhes highlight gaps in engagement and relatable coverage. This divide reflects earlier findings about Nepal’s media landscape, where digital platforms dominate urban and younger demographics, while traditional platforms hold sway in rural and older populations. Nepal’s journalism needs to bridge this gap in representation and trust by creating inclusive, localised content that resonates with diverse audiences. The age, urban-rural and education divide is also reflected in how media responsiveness is perceived. The survey result shows that while journalism is often seen as addressing more significant national issues, it struggles to connect with individual or localised concerns with a persistent trust gap and regional disparities. This likely stems from the media’s tendency to prioritise macro-level narratives, such as politics and societal challenges which resonate on a broader scale, while often overlooking the lived experiences of individuals or underrepresented communities. Over half of respondents (51.3%) feel that journalism cares ‘A Great Deal’, ‘Quite a Bit’, about public concerns, while 34.2% feel the media pays only ‘Slight’ or ‘No’ attention to their needs. Age and education continue to influence perceptions of media responsiveness. Younger respondents aged 16–34 are more optimistic, with over 35% stating journalism cares ‘Quite a lot’ about public concerns. However, confidence diminishes among older age groups, where 39.8% of those aged 60 and above express uncertainty. Urban respondents (35.2%) consistently report higher trust in media responsiveness compared to 33.8% in rural areas. This data aligns with earlier findings, where urban audiences, engaging more with digital platforms, feel better represented. The contrast between personal and public perceptions suggests that while Nepali journalism is recognised for addressing large-scale, national issues, it struggles to connect with localised or individual concerns. Digital platforms, which dominate urban and younger audiences, likely contribute to the more positive perceptions of media care for public concerns. In comparison, mainstream media, which is used more by older and rural audiences, may not foster the same level of trust or engagement. Nepal’s traditional press must balance coverage of national issues with more relevant local content to build lasting trust. Bridging this gap requires headline-worthy grassroots storytelling that resonates with individuals and communities while building a national narrative, fostering trust and representation in society. Madhu Acharya is the CEO/President, and Bhumiraj Chapagain, PhD, is the Research Director at Sharecast Data Initiative.

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What do Nepalis think of the media?

The scenes from Dhaka on Monday were eerily similar to the ransacking of the residences of Ferdinand Marcos or Gotabaya Rajapaksa. Protesters took selfies lying on Sheikh Hasina’s bed (pictured above), they lounged on her sofas, feasted on biryani, and looted whatever was portable.&nbsp;
As is usually the case, it only takes a spark to light a revolt when a people’s fury at ruthless rulers reaches the tipping point. Hasina’s regime cracked down brutally on demonstrators, killing more than 300.&nbsp;
After another day of bloodshed on 4 August, Hasina lost support of the security forces, and jubilant protesters watched as their <a href="https://edition.cnn.com/2024/08/05/asia/bangladesh-prime-minister-residence-stormed-intl/index.html">prime minister of 15 years fly off to India</a>. Army Chief Waker-Uz-Zaman announced an interim government would be formed.
There is a vital lesson from what has happened in Bangladesh for the rest of South Asia and beyond. Rulers cannot rest on their laurels just because they were freedom fighters. If citizens do not benefit from regime change, they will sweep rulers into the dustbin of history.
History is replete with examples of despots who plunder, torture and kill opponents, but are overthrown sooner or later. <a href="https://www.theguardian.com/world/article/2024/aug/05/why-bangladesh-prime-minister-sheikh-hasina-resigned">Sheikh Hasina</a>, was elected for the fifth time in a rigged election in January that was boycotted by the opposition BNP, and accepted only by India.
Hasina's fate is also a lesson for regional powers who back tyrants for geopolitical reasons: what they gain from such support can be tenuous and short-lived.
Nepal is presently not ruled by an elected despot, our press is the freest in the region, and the check and balance of democracy here function relatively well. Yet, the events in Bangladesh have an important lesson for our elderly rulers and mass media.&nbsp;
Are we in the media also partly to blame for increasing public frustration with politics as usual that is making Nepalis cynical and apathetic?
Nepal’s new politicians have exploited the fecklessness of old rulers by using the new media to gather populist support. Journalists are seen to be comrades-in-arms of the legacy leaders, and are collectively held responsible for Nepal’s decline.&nbsp;
In the age of citizen journalism, there is a misconception that the mass media has become redundant. However, in-depth journalism is more essential than ever to help citizens navigate information overload, disinformation and deep fakes.&nbsp;
The mobile phone and its algorithm-driven networking platforms are more for entertainment than information. And if information is a major part of content, then more often than not it is fake news and toxic trolling. Readership has not decreased, it has just migrated, and the sources of information have changed.
The main reason Nepal's politicians and journalists find themselves targetted is because they played active roles together in the people power movements of 1990 and 2006.
Indeed, journalists have been at the forefront of the restoration and protection of democracy and in upholding press freedom — through the conflict years, and after king Gyanendra’s coup in 2005.&nbsp;
But <a href="https://nepalitimes.com/editorial/stemming-asia-s-democratic-decay">when democracy fails to deliver</a>, the public and populists tend to blame not just elected politicians, but also journalists.&nbsp;
The irony is that Nepal’s leadership is reluctant to credit the mass media for helping defend democracy and making it possible for them to get to power. Instead, <a href="https://nepalitimes.com/banner/press-for-people">many politicians would like to muzzle the media</a> because of its role in holding their power to account and exposing corruption in high places.&nbsp;
The media is playing its mandated adversarial role in Nepal’s democracy, but click-bait media and <a href="https://nepalitimes.com/editorial/democracy-s-discontents">populist politicians</a> see public-interest journalism as competition for public attention.
We in the legacy media therefore find ourselves being distrusted by old guard politicians, and as rivals by YouTubers and TikTokers.
The state itself refuses thus far to recognise the communication enterprise as an industry, and successive governments <a href="https://nepalitimes.com/multimedia/gagging-the-press-in-installments">have tried to weaken the traditional mass media by laws and policies</a>. The ban on alcohol ads on grounds of public health, even though such goods can be openly bought and consumed, is part of that strategy.&nbsp;
New leaders like Kathmandu mayor Balen Shah were propelled to power by new media. The <a href="https://nepalitimes.com/news/nepals-home-minister-vs-the-media">RSP’s Rabi Lamichhane</a> also fanned cyber-populism to get elected, which is why he is so dismissive of the ‘Dirty Dozen’ (१२-भाइ एडिटर) of the legacy media that exposed his wrongdoings.
The lesson from the Bangladesh upheaval for Nepal’s rulers who have been at the helm now for decades is this: clean up your act and start delivering, or else face a similar fate.
<a href="https://www.bbc.com/news/articles/clywww69p2vo">Sheikh Hasina</a> persecuted the press, allowing social pressure to build up until it all exploded in her face. A free press is democracy’s safety valve, and it is in the self-interest of Nepal’s political parties to defend it.
Gunaraj Luitel is the Chief Editor of Nagarik Daily in Kathmandu.
@gunaraj

Selfies on the prime minister’s bed

“Let's have another cup of tea,” <a href="https://nepalitimes.com/here-now/ujwal-thapa-s-light-shines-on-n0tfurod">Ujwal Thapa</a> of the alternative Bibeksheel Nepali party told the young activist Pukar Bam ten years ago. The two had 12 cups of tea that day, discussing ways to get Nepal out of its political deadend. Thapa contested the Constituent Assembly election in 2013 as an independent from Kathmandu, and formed Bibeksheel Nepali to galvanise youth impatient for change, fielding candidates in the first federal election in 2017.&nbsp; Ujwal Thapa was a political guru who was way ahead of his time, and his protégés were among the RSP’s winning candidates in last week’s election. Pukar Bam was a core member of Bibeksheel Nepali until its dissolution, and won the Kathmandu-4 seat this time. Other former Bibeksheel members who won the election from the RSP in Kathmandu include Ranju Neupane from Kathmandu-1, Sasmit Pokharel from Kathmandu-5, and Biraj Bhakta Shrestha in Kathmandu-8. As votes were counted and the results from Kathmandu began to come in, the candidates paid fulsome tribute to Ujwal Thapa’s mentorship and in inspiring idealistic youth to become a part of an alternative political force.&nbsp; Today, as RSP members of Parliament, they are no longer an alternative, but a part of Nepal’s new mainstream politics. Thapa returned to Nepal after finishing his undergraduate computer science degree in the US at the peak of the Maoist insurgency. His foray into politics began when he traveled to Nepal’s western mountains to train communities in mediation. After the war, he started a computer design company for young entrepreneurs entering the workforce. But he became frustrated with the inability of the second Constituent Assembly to promulgate the Constitution, and the power struggle between political parties played out in the streets that led to frequent shutdowns paralysing the country.  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20260313120348_d18647d53a3b2927328067c35b2e3e6eecf9aefe13f23384e73a2c17211cd9cb.jpg" data-media-id="editor_1" data-image-id="20260313120348_d18647d53a3b2927328067c35b2e3e6eecf9aefe13f23384e73a2c17211cd9cb" data-rendition-name="original" width="823" height="682" loading="lazy" alt="The RSP's activist DNA"> <figcaption>Thapa with Pukar Bam, who was elected to Parliament last week from Kathmandu-4. Photo: PUKAR BAM / FACEBOOK</figcaption> </figure>  PROTEST TO POLITICS Ujwal Thapa had had enough, and rallied people from across walks of life, leading peaceful, silent demonstrations proclaiming 'नेपाल खुल्ला छ' against prolonged, violent strikes. Citizens fed up with the main political parties organised to defy the shutdowns. Thapa’s activism and vision for a new Nepal drew disenchanted and previously apathetic youth into politics and to join the Bibeksheel Nepali Party in 2013.&nbsp; Thapa was the pioneer of alternative politics in Nepal, and was leading a youth force long before the GenZ became synonymous with Nepal’s September Storm. He mentored and guided social activists who are today influential youth leaders engaged in non-traditional politics. “Ujwal Thapa, with his entrepreneurial spirit, wanted to address people’s pain-points, and believed that activism was the starting point to alternative politics,” explains <a href="https://nepalitimes.com/opinion/nepal-loses-rare-purpose-driven-leader">Ashutosh Tiwari</a>, former member of Bibeksheel Sajha party. “He sought to build confidence, motivate, and build a community for young people, which drew a lot of people into Bibeksheel.” He adds: “ And while people might say that Bibeksheel never got big, that was never its point. Its function was to be an early talent incubator, which is what it did as evident by the result of this election.” Thapa died in 2021 of complications related to Covid-19, and Bibeksheel had two mergers with Rabindra Mishra’s Sajha Party before being permanently dissolved in 2021. But many of its idealistic members joined Rabi Lamichhane’s RSP, formed just four months before the 2022 federal election. Such was the groundswell of support for change that the RSP became the fourth-largest in Parliament. In 2017, Ranju Neupane (then Ranju Darshana) was the youngest mayoral candidate for Kathmandu at age 21, and contested the federal election in 2022. Pukar Bam himself lost the 2022 election in Kathmandu-1 as an independent.&nbsp;  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20260313120348_6302a9b534f57191d9a2cb2c31b31449873c6cc27d375344a248dd90847921dd.jpg" data-media-id="editor_3" data-image-id="20260313120348_6302a9b534f57191d9a2cb2c31b31449873c6cc27d375344a248dd90847921dd" data-rendition-name="original" width="1729" height="1365" loading="lazy" alt="The RSP's activist DNA"> <figcaption>Photo: SOCIAL MEDIA</figcaption> </figure>  Sashmit Pokharel also ran an unsuccessful campaign as an independent candidate in Kathmandu during the 2022 provincial election. Later, he was a member of the City Planning Commission under Balendra Shah when he was elected mayor of Kathmandu in 2022.&nbsp; Last week, the RSP swept the election with a supermajority of 182 seats in Parliament. Voters placed their trust in the party and its leaders to steer Nepal in a new direction after the youth unrest in September.&nbsp; In many ways, Nepal’s youth have decided, just as Ujwal Thapa once did, that enough is enough with corruption, malgovernance, nepotism and dynastic politics.&nbsp; In the <a href="https://nepalitimes.com/review/the-man-who-shook-our-minds">documentary</a> about his life, Dimag Ghochne Manche, released earlier this year, some RSP nominees who previously worked with and were mentored by Thapa spoke of the impact he had on their lives, career, and activism. Among them is Biraj Bhakta Shrestha, former minister of Youth and Sports who is now a second time RSP parliamentarian. “I tell everybody that if it hadn’t been for Ujwal Dai, I would not have gotten into politics,” he says in the film.&nbsp; It would be unfair to attribute all the success of the hard-fought campaigns entirely to Ujwal Thapa’s protégés and former coworkers.&nbsp; But his ethos and vision for Nepal was what inspired them, and will in the coming years be reflected in national politics through the young idealists he mentored. Says Ashutosh Tiwari: “There are many Bibeksheels outside of RSP in constant and open communication with their old friends who have been elected. They will be keeping the lawmakers in check so that they do no stray too far from the values that they grew up with.”

RSP’s activist DNA

The series Nepal Made profiles Nepali products and the people who make them possible While premium beauty product outlets were closing during the Covid-19 pandemic, two young women gambled on setting up a new skin and haircare brand with natural ingredients mostly sourced from Nepal and suited for the Nepali complexion. Arushree Sharma Khatiwada and Megha Agarwal were batchmates in school before they left for studies abroad, returning to set up Avani Nepal after year-long rigorous research into ayurveda-based cosmetic products. Avani in Sanskrit means ‘earth’, and as the name suggests it is committed to bringing all natural, pure and authentic range of beauty solutions.&nbsp; “We found a gap in the Nepali market demand for cosmetics, which is why we decided on a brand sourced from all-natural Himalayan herbs that are not used or explored properly,” says co-founder Khatiwada.&nbsp; Nepal is a treasure trove for medicinal plants and those with therapeutic properties. After all, legend has it that Hanuman flew right across the subcontinent from Sri Lanka to the Himalaya to find a rare medicinal plant to save the life of Lord Ram, who was wounded in battle. When he could not find the specific plant, he tore off a whole mountain and brought it down. Read also: <a href="https://nepalitimes.com/multimedia/looking-good-by-doing-good">Looking good by doing good</a>, Sudiksha Tuladhar  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20260314120356_32323fd084540236fe4edb3b98286c131d67c73310279c8038510da1e1ae1bc0.jpg" data-media-id="editor_1" data-image-id="20260314120356_32323fd084540236fe4edb3b98286c131d67c73310279c8038510da1e1ae1bc0" data-rendition-name="original" width="3024" height="2012" loading="lazy" alt="Avani"> </figure>  Medicinal plants in Nepal range from yarsagumba to jatamasi and 500 other species traditionally used in the Ayurveda as well as now in the wellness industry. Avani is also trying to experiment hibiscus, Himalayan honey and other plants to eventually launch an export drive. Running a business in Nepal is no easy task, especially for small scale locally crafted products but in a few years, Avani has ammased loyal customer base and have many repeat customers. “While it was tricky initially, we were determined to launch our products with the best quality ingredients and in an affordable price range,” says Khatiwada. Following a worldwide trend and emulating the method used by Korean cosmetic brands, Avani has deployed celebrities and influencers to increase its outreach through tikTok , Facebook and YouTube. &nbsp;Actresses Barsha Shiwakoti and Shilpa Maskey and makeup artists like Lemi have reviewed their products favourably. Sutainability is a big part of the brand, and Avani uses glass bottles, cardboard boxes, paper bags for all its products. Plastic use is cut to a minimum, and where used is recycled.&nbsp; “Many people think that sustainable brands are expensive, we want to bust that myth,” Khatiwada told us. “We focus on being eco-friendly using ethically sourced materials that are paraben, silicon, and cruelty free.”&nbsp; Read also: <a href="https://nepalitimes.com/here-now/proud-to-wear-dolpo">Proud to wear DOLPO</a>, Vishad Raj Onta  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20260314120356_da0d7d4082a9aa51c96ecbcb8a2e7a5bc60e27de202fb339a522036aa3f50b49.jpg" data-media-id="editor_3" data-image-id="20260314120356_da0d7d4082a9aa51c96ecbcb8a2e7a5bc60e27de202fb339a522036aa3f50b49" data-rendition-name="original" width="1048" height="1280" loading="lazy" alt="Avani"> </figure>  Avani has expanded its business to get a toehold in Nepal’s tourism and wellness industry, and the products are carried by spas in leading hotels and resorts in Kathmandu and Pokhara such as the Terraces, Marriott, and Kavya resort, and is in talk with the Hideaway Resort in Pokhara.&nbsp; The skin and haircare brand that initially started with 10 products has since expanded its line to 60 with goods placed in more than 100 stores across Kathmandu. Plans are in the works to expand to India, China and in Japan partnering with Okada. Avani Nepal’s founders say that they support empowerment through employment and training opportunities for women at the company. Khatiwada herself has been engaged with organisations such as Nepal Women Chamber of Commerce, and Nepal Youth Entrepreneur Forum. Additional support from the government such as the provision of lower excise duties has helped but guidance for export and other business regulations is as crucial. Such an environment would also foster opportunities for the youth who are otherwise moving away for jobs or study abroad. “While everyone is trying to go abroad, opportunities can be created here in Nepal itself, with adequate support from the government,” says Khatiwada. “In the meantime, we are eyeing for long term benefits. We are trying to create a legacy for cosmetic brands in Nepal.” Read also: <a href="https://nepalitimes.com/here-now/java-in-the-himalaya-y1ilc21h">Java in the Himalaya</a>, Vishad Raj Onta

Redefining the criteria for beauty

&nbsp;With a near two-thirds majority, the RSP has a chance that no other party in Nepal has ever had--to reboot how Nepal is run. Winning an election with such an overwhelming majority was one thing, but running an effficient government will be a whole new ball game. From the start, it will not be easy because the country is running straight into a major economic crisis due to the West Asia war.&nbsp; With 125 first-past-the-post direct wins and 57 proportional representation seats — over 47% of the total 10.7 million valid votes — the RSP has 182 seats in Parliament. The Nepali Congress (NC) is a distant second with 38 seats, while the UML is trailing with 25. Three more made it to the national party list: Nepali Communist Party (17), the royalist RPP (5) and the new entry Shram Sanskriti Party (7) led by former Dharan mayor Harka Sampang. Shram Sanskriti’s performance is also a clear indicator that identity politics is still a potent force. The RSP with its majority can now form a stable government for the next five years, but there are issues that may surface with the choice of Cabinet members and other appointments. PM candidate Balendra Shah and party chair Rabi Lamichhane both have big egos and are ambitious, and Nepal cannot afford rumours of a split be a self-fulfilling prophecy. There is precedent. The last two-thirds government under the Communist Party of Nepal formed after the alliance of UML and Maoist Centre in 2022 collapsed following a power struggle between two cop comrades K P Oli and Pushpa Kamal Dahal. History in Nepal has a habit of repeating itself. No elected government in Nepal has ever completed a full five-year term, so the RSP has a chance to rewrite history. Besides egos and the West Asia crisis, the party has other challenges: legacy parties rule local governments and the National Assembly. The RSP’s rejection of provincial elections and federalism in 2022 did not seem to have affected its votes in the Madhes, but local governments at the periphery will be trying their level best to make it difficult for the centre. The RSP’s strategy should be not to alienate the old parties, but try to win them over and collaborate to build bases outside of major urban centres.&nbsp; Some think Balendra Shah’s aloof and uncommunicative nature could hide an authoritarian streak. And Rabi Lamichhane has been scathing about media exposes of his alleged wrongdoings. Despite this, the RSP's strategy should be to avoid alienating civil society any more than necessary.&nbsp; The media’s role in a democracy is to play the adversarial check-and-balance role, especially when one party is so dominant. However, the press must give up its corrosive, cynical coverage that almost hopes the RSP will fail from day one -- especially since social media offers no help on that score. There are so many things wrong with Nepal that even at the best of times, and even with a supermajority government, it would be impossible to solve them all overnight. But voters are an impatient lot, and they expect a lot pronto.  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20260313080320_388d87c728fce65393a7042b4e649fe73af559b3459c45d8aff7f320acbd62dd.jpg" data-media-id="editor_0" data-image-id="20260313080320_388d87c728fce65393a7042b4e649fe73af559b3459c45d8aff7f320acbd62dd" data-rendition-name="original" width="1500" height="1033" loading="lazy" alt="Page 1 map"> </figure>  Effective governance takes time, and the RSP must be given the chance even if it fails to make course-corrections. Shah and Lamichhane, on the other hand, must show restraint and prove their critics wrong. Instead of posting inflammatory content on their social media feeds and deploying cyber militias to troll critics into silence, they could try developing a thicker skin. The RSP could work on a clear strategy and plan of action to get this country back on its feet. The party's rise was built on emotion, not ideology. But every party needs ideals, just saying it is against corruption is not enough. Its stance on federalism, secularism, inclusion, need to be clarified. The RSP's lofty promise to bring young Nepalis home will be easier said than done. What will they return to? How can we make this worthwhile? And how do we provide jobs for the other 500,000 Nepali youth who enter the job market every year?&nbsp; Nepal will need liberal policies regarding domestic investment and FDI to reform manufacturing, industry, tourism and infrastructure to ensure jobs at home, while also working toward achieving the 7% annual growth rate projected by the RSP.&nbsp; Rabi Lamichhane has introduced the term 'development diplomacy’ to steer the country away from traditional geopolitics toward economic partnerships with India, China, and other international partners. But the environmental cost of mega projects must also be taken into account in the rush to development.&nbsp; The RSP’s anti-corruption drive, implementing a high-level commission to investigate assets acquired since 1990, must also include judicial reform. Meanwhile, quality health services and education must be affordable and accessible.&nbsp; Cleaning up the bureaucracy will be critical. Electoral reform including election spending and out-of-country voting must be a priority from the get go. It is a long to-do list. But for the very first time, the Nepali people are genuinely excited about their new leaders and the promised transformation. Not another Switzerland or Singapore, people just want better development, more efficient service delivery, meaningful jobs at home and an accountable government.&nbsp; That should not be too much to ask. Sonia Awale

As clear as a bell

The Asian Development Bank approved a $40M soft loan for Nepal’s Digital Transformation Project. The project aims to develop a citizen service portal, improve the national social registry, establish a government-wide data exchange platform, digitise 11 high-impact government services, and strengthen cybersecurity. The World Bank had previously approved a $50M loan for the same project.&nbsp;

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As clear as a bell

ADB $40M Loan