Nepal’s netizens received an unwelcome gift from the government this Tihar: a blanket ban on TikTok, the only Asian-born major global social media platform that has 1.5 billion users globally.&nbsp;
In Nepal, Gen Z audiences and digital natives from small towns and villages are expected to miss it the most, as it was their most <a href="https://nepalitimes.com/here-now/huge-uptick-in-tiktok-during-nepal-lockdown">preferred social media channel</a> for creative self-expression, self-promotion. It was the online outlet that offered emotional empowerment with a convenient editing setup and easy upload process.&nbsp;
With AI-generated audio narration and simple templates, TikTok keeps itself uncomplicated enough to appeal to all kinds of users, ranging from casual creators to brand-focused influencers. No wonder, <a href="https://nepalitimes.com/news/why-internet-speed-is-slower-and-slower">its use among Nepalis</a> is an estimated 80% of all net users.
TikTok is a beast like no other. A catchy trending song with a synchronised dance video of lip-syncing twins plays on full-screen for 20 seconds, and without a moment's pause. This means no video ad to interrupt the experience.&nbsp;
The feed throws up another short, bite-sized comedic video of a young Nepali girl pretending to be her dad, ending with a silly punchline and a cackling SFX laugh track. Next appears an elaborate but sped up tutorial on how to apply lip colour that gives the look of fuller lips, coupled with pleasant pop music.&nbsp;
Another, and another, and another. An endless scroll, much like the home feed of any other social media platform, with a powerful algorithm that gobbles up hours without discrimination.&nbsp;
TikTok feeds the brain with shots of dopamine, with every swipe making way for more freshly uploaded videos. The Chinese-owned mega app easily rivals cigarettes and alcohol brands with easy access, little to no physical traces of addiction, and the fact that it is completely free for unlimited usage.&nbsp;
TikTok’s rise prompted competing apps to imitate its <a href="https://nepalitimes.com/banner/avoiding-the-quicksand-of-social-media">addictive, easy-to-consume content format</a> by launching products with copycat features such as Instagram Reels and YouTube Shorts. These features use the same psychological strategy on humans to keep fingers swiping and keep eyes on the app for longer.&nbsp;
But there is something that makes TikTok much bigger, more special, or more dangerous depending on how you look at it: its secret algorithm.&nbsp;
Upon closer inspection, TikTok is not all light-hearted LOLs and difficult dance challenges. It claims to regularly take down inappropriate, harmful and violent content, but it has been accused of pushing questionable clips to teenagers, such as videos promoting eating disorders, self-harm or depression.&nbsp;
Vulgar comments seen by underage users should make parents wary of the platform. It only takes a few hours for TikTok to capture how a user is feeling, whether they are happy or sad, and even whether they are sad because of a romantic breakup or perhaps mental depression by sneakily feeding related videos at regular intervals.
The algorithm pinpoints the user’s emotional state by tracking how long they linger over a video, whether they watch it until it ends or whether they drop off (and if they do, at what point), how they engage with it (do they like, follow or repost) and so on.&nbsp;
In economics, this could be called demand forecasting. But the algorithm has a voracious appetite for data and learns fast, using everything it learns to give back the user relevant content that, in turn, feeds the user’s appetite.
The wild side of TikTok’s secret algorithm is also <a href="https://nepalitimes.com/here-now/tiktok-has-taken-nepal-by-storm">what makes it attractive</a> for those seeking fame and following. A singer with raw talent from Baglung, a professional dancer from Bhairawa, a content creator from Parbat, a home cook from Kathmandu – these are all real personas who have leveraged the app to promote their talent, gain online popularity or push their small businesses to new audiences by spending lots of time and zero money.&nbsp;
For many, including disaster victims and women stuck in domestic working environments, TikTok was a bright, beaming bridge to the outside world. For them, the ban is particularly brutal. TikTok is a place of excitement, entertainment, and yes, escapism from the daily grind. &nbsp;
The cherry on top is TikTok’s ability to help a random video gain traction, without an easily identifiable pattern, making it tough to crack the algorithm unlike Instagram or YouTube.
<a href="https://nepalitimes.com/news/rattled-by-criticism-nepal-bans-tiktok" target="_blank">The TikTok ban has raised valid concerns</a> about citizens' right to information and freedom of expression, and it is typical of the government to ban the app instead of introducing regulatory policies or imposing taxes.&nbsp;
This ‘ban what you don't understand’ approach is familiar, and the reason why cryptocurrency never really took off in Nepal. There was a puzzling lack of credible justification for the ban, only that it ‘endangered Nepal’s social harmony’. Nepal has yet to run an effective digital media literacy campaign or social media health program to encourage users to be discerning content consumers, and make them aware of app settings like one-hour time limits to combat addiction.&nbsp;
The TikTok ban is a threat to Nepal’s internet freedom and <a href="https://nepalitimes.com/from-the-nepali-press/an-intolerant-state">freedom of expression</a>, but that is not the only danger. Everything is forever on the internet, yet nothing is. Content is available for permanent viewing unless deleted by the original uploader (plus, copies and screenshots may prove removal redundant).
But people’s attention spans and habits keep shifting and user behaviour trends are just that, trends. Platforms keep changing and audiences keep moving, but the quest to find one’s own digital space to proudly curate and to connect with strangers over common values remains.&nbsp;
Humans are social animals that enjoy validation and to form communities, no matter the medium. If a road is blocked, people will either find a different route or build a new one. Netizens will find ways around the TikTok ban to fulfil their emotional needs, find a different app to latch onto, or maybe even create a new one.
India survived the TikTok ban, and unless the ban is revoked in a sudden, positive turn of events, so will Nepal. Every social media giant has its day, as we saw with Facebook’s 18-year reign before it started declining in popularity in 2022. When their parents joined Facebook, millennials swiftly moved to Instagram, where they could create private accounts and share their authentic lives, or curate their alternate personas.&nbsp;
Now, Instagram is also populated with family and relatives, and Meta has equipped the app with features that makes it the closest competition to TikTok.
Meanwhile, Snap, the Gen Z favourite, is still around, quietly thriving without making too much noise, which perfectly suits its features. Snapchat’s ephemeral nature of content – it was the first of many apps to allow ‘disappearing’ content, a feature Facebook and Instagram have copied with the Stories feature.
This makes it the ideal platform for Gen Z, especially young teenagers with secret social lives and a priority to stay low-key, to avoid getting caught by their family.
Somewhere in Nepal, as we speak, developers could be working on the next TikTok, similar to Moj, Josh, MX Takatak and many apps that came up in India soon after TikTok’s exit. Homegrown TikTok alternatives could potentially enjoy the added advantage of no geopolitical data privacy concerns or propaganda suspicions.
And if the app makers are creative about it, culturally relevant touches to tempt the average Nepali into welcoming the new obsession into their home screen with open thumbs.

Saniaa Shah

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TikTok ban won’t stop Nepali netizens

Bidhya Chapagain left a secure job in journalism in which she has already become a household name in Nepal to venture out to fulfil her passion in journalism -- to give a voice to those who have been deprived of it. She started her own video production group to go around the country to talk to people whom journalists never bothered to report about. The stories she brought out were so important in shining the light on a Nepal that was invisible to Kathmandu that it became most-seen on YouTube and other social media. “I was living my journalism dream at the BBC, but as I travelled for work and saw that we were telling the same stories of the same people, I realised that this was not my dream," said Chapagain during her conversation with Rajneesh Bahndari of Nepal Investigative Multimedia Journalism Network (NIMJN) at the HImal Media Mela 2023.  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20230504060520_1df44df7843f5dee5c7a3752c63e2d07a9be3e8eef0312e30f4f62e6256e44ea.jpg" data-media-id="editor_0" data-image-id="20230504060520_1df44df7843f5dee5c7a3752c63e2d07a9be3e8eef0312e30f4f62e6256e44ea" data-rendition-name="original" width="2048" height="1366" loading="lazy" alt="Himal Media Mela Day 2- Going Back to Good Storytelling"> <figcaption>Rajneesh Bahndari and Bidhya Chapagain. All photos: GOPEN RAI AND SUMAN NEPALI</figcaption> </figure>  So Chapagain and her colleague Kamal Kumar set out to find those extraordinary stories of ordinary people across Nepal largely ignored by mainstream media. They knew that these stories needed to be told through video since it is the medium most suited to the stories, but also because they had some expertise in it.&nbsp; Five years down the line, Herne Katha has broadcast 104 episodes and is one of the most popular and credible Nepali shows known for bringing impactful and extraordinary stories from some of the remotest parts of the country. The team was recently in Accham and locals easily recognised them as ‘Herne Katha’.  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20230504070524_4c8572857a8426c2661a020290285c11abfd88cabff0a69088f2f2f509422c67.jpg" data-media-id="editor_1" data-image-id="20230504070524_4c8572857a8426c2661a020290285c11abfd88cabff0a69088f2f2f509422c67" data-rendition-name="original" width="2048" height="1366" loading="lazy" alt="Himal Media Mela 2023- Going Back to Good Storytelling"> <figcaption>Bidhya Chapagain</figcaption> </figure>  “It is not as difficult to find the subject matter or stories, we have to want to find them in the first place,” said Chapagain, recounting some of the risky trips she had taken to document her characters for Herne Katha.&nbsp; But while new age digital shows like Herne Katha have the audience, sustainability continues to be a challenge. Chapagain revealed that YouTube revenue is not as significant and the team also relies on advertisement, membership and donations.&nbsp; Said Chapagain: “It has been five years but we still have not figured out a business model best suited to us. But if we want to sustain and continue telling the stories, we must figure it out.” The business side of news  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20230504070528_69fc80c46460ab73c782b5f9b7c3bfa8bdbe91087f3f5b9ff26f4500c6f2e062.jpg" data-media-id="editor_2" data-image-id="20230504070528_69fc80c46460ab73c782b5f9b7c3bfa8bdbe91087f3f5b9ff26f4500c6f2e062" data-rendition-name="original" width="2048" height="1366" loading="lazy" alt="Himal Media Mela 2023- Digital Reader Revenue"> <figcaption>A panel on Digital Reader Revenue.</figcaption> </figure>  Across the world and in Nepal, eyeballs have moved online but advertisers have not. This has made the sustainability of legacy media increasingly difficult at a time when even online portals are competing with the new age mass media like TikTok, YouTube and Facebook for both audience and revenue.&nbsp; How readers consume news have also changed media’s traditional business model but the print still brings in the money, said Sambridhi Gyawali of Nepal Republic Media which publishes Nagarik Daily. “We haven’t been able to monetise digital platforms, paywalls have not worked in Nepal,” she added during the panel Digital Reader Revenue.  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20230504070528_4efc53201ef0de22dcac55a43124d37a9e165f07f2339a3741c7e193ee173872.jpg" data-media-id="editor_3" data-image-id="20230504070528_4efc53201ef0de22dcac55a43124d37a9e165f07f2339a3741c7e193ee173872" data-rendition-name="original" width="2048" height="1366" loading="lazy" alt="Himal Media Mela 2023- Digital Reader Revenue"> <figcaption>Sambridhi Gyawali</figcaption> </figure>  Ameet Dhakal, editor of Setopati which pioneered long-form online portal in Nepal shared the humble beginnings of the digital platform, and financial challenges they faced in the early days while also the crisis Nepali media as a whole is undergoing. “It used to be cheaper to advertise in online portals because they didn’t have high operating costs of printing but now advertisers have even cheaper platforms like Facebook and Google who don't even need to pay people in Nepal,” added Dhakal. “We are now facing the same problem that print media has been facing for a while now.”  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20230504070528_983f3b9c42b40ff3b9b1f1630b4371ea9cd8d80f04eef172662a0b326fd41c18.jpg" data-media-id="editor_4" data-image-id="20230504070528_983f3b9c42b40ff3b9b1f1630b4371ea9cd8d80f04eef172662a0b326fd41c18" data-rendition-name="original" width="2048" height="1366" loading="lazy" alt="Himal Media Mela 2023- Digital Reader Revenue"> <figcaption>Ameet Dhakal</figcaption> </figure>  Traditional media has always relied on advertisements but it is also known to interface with editorial decision-making. Recently, there has been a new model entirely based on contributions from readers. Pranaya Rana was with an independent online portal The Record Nepal (TRN) before it closed down last year, unable to sustain itself financially. “The idea was to get the grant and eventually move on to the membership model but we failed. Maybe Nepal is not ready for it yet, the fact that we are an English publication didn’t help matters,” said Rana who now publishes Off the Record, a weekly newsletter every Friday.  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20230504070536_e3aadb74467fe8e5493fb0dbad39ae16df2b39767343c3665da5fcbb956acd61.jpg" data-media-id="editor_5" data-image-id="20230504070536_e3aadb74467fe8e5493fb0dbad39ae16df2b39767343c3665da5fcbb956acd61" data-rendition-name="original" width="2048" height="1366" loading="lazy" alt="Himal Media Mela 2023- Digital Reader Revenue"> <figcaption>Pranaya Rana</figcaption> </figure>  He added: “But we have realised that we need a business plan and we cannot ignore the market, we are trying to figure out how we can bring in the advertisements without compromising our journalism.” Much like the TRN, Ukaalo has joined Nepal's cybersphere as an independent digital platform that relies entirely on contributions. Said co-funder Amod Pyakuryal: “Public supported media have worked elsewhere so why not in Nepal? We have people who are well educated and informed, they can pay us for unbiased agenda setting content.”  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20230504070536_a5be03ea31d7589d7cf026ce235c98f18fe9d47e087c956990bcb0b2e06e6f7a.jpg" data-media-id="editor_6" data-image-id="20230504070536_a5be03ea31d7589d7cf026ce235c98f18fe9d47e087c956990bcb0b2e06e6f7a" data-rendition-name="original" width="2048" height="1366" loading="lazy" alt="Himal Media Mela 2023- Digital Reader Revenue"> <figcaption>Amod Pyakuryal</figcaption> </figure>  Meanwhile Gyawali noted that it might be time for an internal reflection for Nepali media and the kind of content that is being dished out. To that effect, Rana added that the media should be writing and developing content for the younger generation. “But our young generation are hooked into TikTok. First, we have to find ways to get the content they want and only then we can think about monitisation,” he added.  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/2023050408050_8f139dd0e78ede3cbc4f0961d3e301319c6b3ff76a48e6a1c7ddff7efcbffbae.jpg" data-media-id="editor_7" data-image-id="2023050408050_8f139dd0e78ede3cbc4f0961d3e301319c6b3ff76a48e6a1c7ddff7efcbffbae" data-rendition-name="original" width="2048" height="1400" loading="lazy" alt="Himal Media Mela- Digital Reader Revenue"> <figcaption>Madhu Acharya</figcaption> </figure>  But interestingly, while audiences are consuming content on social media and on online portals, the general public do not trust them, they still trust mainstream media over others, noted moderator Madhu Acharya of the Sharecast Initiative quoting the recent survey conducted by his organisation as he concluded the panel.&nbsp; Climate change in media&nbsp; The climate emergency is arguably the biggest crisis of our times. How the media cover it can define the actions to be taken for adaptation and mitigation, and how soon.&nbsp; “Europe realised the impacts of climate change early on and began to take action. It took 25 or so more years for the US to catch-up. This was because of the coverage in he European media,” noted Kunda Dixit, author of Dateline Earth: As If the Planet Mattered during the panel on covering the climate crisis. “European media had a more global outlook, published news from around the world, and pressured their governments.”  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20230504090516_e393bf333d549e0027dbcf31d8db33062fc0c082343159110426d1af5d99cc0f.jpg" data-media-id="editor_8" data-image-id="20230504090516_e393bf333d549e0027dbcf31d8db33062fc0c082343159110426d1af5d99cc0f" data-rendition-name="original" width="2048" height="1366" loading="lazy" alt="Himal Media Mela 2023- How the Media Can Cover the Climate Crisis"> <figcaption>Kunda Dixit</figcaption> </figure>  But for the media to inform the public and the policymakers alike they need to understand the science themselves. Also speaking at the panel, atmospheric scientist Arnico Panday said that Nepali media has been focusing on weather, not so much climate which is measured over a longer period. Panday is now a meber of the RSP, wch is the fourth largest party in Parliament. Nitu Ghale who is with the Annapurna Post shared her experience of trying to highlight stories on climate change while also tackling inherent challenges. “There is just not enough data and even when there is data, they are not managed properly. It is also not easy to get the right experts to talk to,” she added.  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20230504090516_5f3ce88cc495c15800896ef8b51dd82344ec0cf46fdaf4b6f72b414bdea2ede6.jpg" data-media-id="editor_9" data-image-id="20230504090516_5f3ce88cc495c15800896ef8b51dd82344ec0cf46fdaf4b6f72b414bdea2ede6" data-rendition-name="original" width="2048" height="1366" loading="lazy" alt="Himal Media Mela 2023- How the Media Can Cover the Climate Crisis"> <figcaption>Nitu Ghale</figcaption> </figure>  But either way, climate change often does not get the prominence it deserves in Nepali media, often sidelined by the political and economic issues. But panellists stressed that climate change is not an environmental issue for us but rather economic and political.&nbsp; Nepal’s import of petroleum is polluting the air and worsening public health but it is also emptying our foreign reserves. Petroleum accounts for over 20% of Nepal’s import. Switching to electric mass transit would save billions.&nbsp; “What Nepal does or does not won’t save the planet but will save our economy from collapsing and maintain our political independence by reducing our trade deficit, so they should be given the prominence they deserve in our coverage,” explained Dixit. “But having said that, climate change is becoming more of an excuse for leaders to blame their inaction and the discount governance failures and historical state neglect.”  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20230504090516_8d4b3a774da7b2ec877f74278f6c3a256428d8acc694c3243699ebe2cee307ec.jpg" data-media-id="editor_10" data-image-id="20230504090516_8d4b3a774da7b2ec877f74278f6c3a256428d8acc694c3243699ebe2cee307ec" data-rendition-name="original" width="2048" height="1366" loading="lazy" alt="Himal Media Mela 2023- How the Media Can Cover the Climate Crisis"> <figcaption>Panel on How the Media Can Cover the Climate Crisis.</figcaption> </figure>  But not everything is lost. China is developing itself as the centre of green energy whereas the United States under Biden has committed to convert 35% of all the automobiles into battery operated vehicles in eight years.&nbsp; Arnico Panday admitted that he entered politics after realising that science is not enough to bring urgent change to problems like air pollution and climate crisis. He asked the audience to vote for the party that actually works to resolve the climate emergency, among others, in the next election -- amidst much applause from the rapt audience.  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/2023050409058_bfebb45fb60bbb93f1a9b833ec83e0a3f43b6a00c117b7295f7e42a4d6bc8c8a.jpg" data-media-id="editor_11" data-image-id="2023050409058_bfebb45fb60bbb93f1a9b833ec83e0a3f43b6a00c117b7295f7e42a4d6bc8c8a" data-rendition-name="original" width="2048" height="1366" loading="lazy" alt="Himal Media Mela 2023- How the Media Can Cover the Climate Crisis"> <figcaption>Arnico Panday</figcaption> </figure>  Nepali translation of Dixit’s Dateline Earth: As If the Planet Mattered and the third edition of the English version were launched following the panel discussion. The book has now been translated into five Asian languages.  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/2023050410050_ce529ecb914b5e946464e039722db60313f3a13a057a93c444f1538cba80aa35.jpg" data-media-id="editor_12" data-image-id="2023050410050_ce529ecb914b5e946464e039722db60313f3a13a057a93c444f1538cba80aa35" data-rendition-name="original" width="2048" height="1366" loading="lazy" alt="Himal Media Mela 2023-Dateline Earth Book Launch"> <figcaption>Nepali translation of Dateline Earth: As If the Planet Mattered and the third edition of the English version were launched following the panel discussion.</figcaption> </figure>

Journalism is all about storytelling (and money)

The <a href="https://www.nepalitimes.com/here-now/himal-media-mela-2022-726cqsd6">Himal Media Mela</a> 2023 sponsored by Ncell, opened on the World Press Freedom on 3 May in Kathmandu with practitioners from Nepal and the region examining journalism and how it can be meaningful and survive. “Press freedom is not just for journalists, it is a right of every citizen. We journalists have to safeguarded it,” said co-publisher of Himalmedia Kunda Dixit in his opening remarks. The theme of this year’s two-day Himal Media Media is ‘trust and introspection’ at a time when media has undergone a massive transformation in the recent years.  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20230503120548_357accde61295e6a0914d0e23d94d8e7718160d4effa0ff69d68a222a08ee4b3.jpg" data-media-id="editor_1" data-image-id="20230503120548_357accde61295e6a0914d0e23d94d8e7718160d4effa0ff69d68a222a08ee4b3" data-rendition-name="original" width="2048" height="1366" loading="lazy" alt="Himal Media Mela 2023"> <figcaption>Himalmedia co-publisher Kunda Dixit giving his opening remarks. Photos: Gopen Rai and Suman Nepali</figcaption> </figure>  Legacy media and new portals alike are now vying for both readership and revenue with TikTok, YouTube and Facebook. And now with the use of <a href="https://nepalitimes.com/news/media-melee-in-the-age-of-ai">AI in the newsrooms</a>, there is a real question about the relevance of traditional journalism. On the other hand, with the proliferation of mis- and disinformation, the public's trust in mainstream media is eroding rapidly. The pressure to be the quickest to disseminate news without fact-checking information hasn’t helped matters.&nbsp; Read also: <a href="https://www.nepalitimes.com/news/media-as-the-custodian-of-people">Media as the custodian of the people</a>, Shristi Karki Added Dixit: “Nepal has entered a new decade, but we have more or less the same leaders, the same disputes, the same reactive media content that we have seen over the past two decades. Besides trying to find a new role for media in the age of AI, Nepal’s traditional press also needs to turn the gaze on itself.”  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20230503120544_c6cde8ff92cbbc50ff69aa71e5b53bd68997f497c5077a1e3401231a9bccab4e.jpg" data-media-id="editor_4" data-image-id="20230503120544_c6cde8ff92cbbc50ff69aa71e5b53bd68997f497c5077a1e3401231a9bccab4e" data-rendition-name="original" width="2048" height="1366" loading="lazy" alt="Himal Media Mela 2023"> <figcaption>Keynote speaker Siddharth Varadarajan, Founding Editor of The Wire.</figcaption> </figure>  Keynote speaker Siddhartha Varadarajan, the Founding Editor of The Wire said the media is under great threats and challenges even as there is a greater consciousness of human rights and democracy across the world. “Historically when democracy has come under strain and perished, it has because of the collapse of open, free democratic media,” said Varadarajan, giving next-door India’s example. “In Nepal, media freedom is seen as something sacrosanct. It is powerful that Nepal is a meeting place for Southasia when other countries are happy to close their borders to ideas.”  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20230503120544_1fc71ce0f69a74e5a161d20971370e9f84ee3e46ed15adb132cdc5815b71330a.jpg" data-media-id="editor_5" data-image-id="20230503120544_1fc71ce0f69a74e5a161d20971370e9f84ee3e46ed15adb132cdc5815b71330a" data-rendition-name="original" width="2048" height="1366" loading="lazy" alt="Himal Media Mela 2023"> </figure>  But just as social media and digital platforms have made it easier for the dissemination of news and content to reach more audience, technology has also allowed the government and censurers to further restrict and control media like the use of a spyware Pegasus for the surveillance of journalists. Reporters and publication houses are also being increasingly harassed with defamation, sedition and criminal charges. Worse, they are threatened with physical harm. Many journalists in the region have in fact lost their lives for their critical voice. Read also: <a href="https://www.nepalitimes.com/here-now/paradigm-shift-in-nepali-media">Paradigm shift in Nepali media</a>, Shristi Karki But perhaps the biggest change for mainstream media today is to sustain itself. Journalism today has an even more important role in safeguarding democracy and press freedom against populist demagogues but media companies are at their financially weakest. And a f<a href="https://nepalitimes.com/news/the-new-news-age">inancially weak media is not politically independent</a>.  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20230503120544_372ba75c18c86065d1602425214026342bac2d4929359dd5f4a7df8c6b9a77b1.jpg" data-media-id="editor_8" data-image-id="20230503120544_372ba75c18c86065d1602425214026342bac2d4929359dd5f4a7df8c6b9a77b1" data-rendition-name="original" width="2048" height="1366" loading="lazy" alt="Himal Media Mela 2023"> </figure>  "The less media rely on government favours, large companies and sponsors, and more on your subscription, donation and contribution from your readers, viewers and the civic society, the more it will be sustainable and credible,” added Varadarajan who set up The Wire to be a non-profit digital platform. He also warned media and civil society in Nepal not to be complacent. “Don’t take Nepal’s openness for granted, guard it and protect it,” he said.&nbsp; Media and coverage of evolving geopolitics In the first panel of the day, speakers Sudheer Sharma of Kantipur and Kanak Mani Dixit of Himalmedia delved into increasing interest of India, China and now the United States in Nepal as the battle for regional dominance intensifies.  <figure> <img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20230503120544/90033c822b9a057369e821f5c28cd7ab216da08b6225af1f0c9d0a937074b802.jpg" alt="" /> <figcaption>First panel of the day, Media and coverage of evolving geopolitics. </figcaption> </figure>  This has further heightened the importance of how Nepali media balances its coverage with India-Sino and US-Sino relations arguably at its most fragile. “In Delhi, Nepal and our media is seen as pro-China whereas when I was in Beijing, I could see that the Chinese thought we have been Americanised following the ratification of the MCC,” said Sharma who is the editor of the largest daily in Nepal, Kantipur.&nbsp; He added: "But at a time when there are more challenges due to the increased geopolitical tension which needs to be tackled with zeal and alertness, the ability of our organisation and leadership seems to have dininished." Sharma also stressed that Nepali media’s coverage of geopolitics focused too much on political diplomacy and not much on economic diplomacy even as Nepal tries to export its hydropower surplus to India.  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20230503120544_58fc10d372333add459796f274b8b12f2437f8832d286193aa498259f9c92d44.jpg" data-media-id="editor_10" data-image-id="20230503120544_58fc10d372333add459796f274b8b12f2437f8832d286193aa498259f9c92d44" data-rendition-name="original" width="2048" height="1366" loading="lazy" alt="Himal Media Mela 2023"> <figcaption>Speaker Sudheer Sharma, editor of Kantipur.</figcaption> </figure>  The installed capacity of hydropower projects in Nepal is expected to cross 3,000MW this monsoon and another 3,200MW will be added to the grid in the next three years. With domestic consumption at just 1,600MW, the only other alternative is to export surplus, except India doesn’t buy power from projects with Chinese investment or contractors. In fact, India is edging China out of Nepal’s river projects as water becomes a strategic commodity. “Media is raising these issues to an extent but that discourse is never really brought to the light because of politics and our parties,” said Kanak Mani Dixit, co-publisher of Himalmedia. “Nepal is the oldest nation-state in South Asia, but Nepali politicians have often put Nepal’s geopolitics on the line for their interests.”  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20230503120544_b0793aa82c9936af1b4dc2dcc10b38a503af060f319fa13f9f7f0b7d2b3e4336.jpg" data-media-id="editor_11" data-image-id="20230503120544_b0793aa82c9936af1b4dc2dcc10b38a503af060f319fa13f9f7f0b7d2b3e4336" data-rendition-name="original" width="2048" height="1366" loading="lazy" alt="Himal Media Mela 2023"> <figcaption>Speaker Kanak Mani Dixit, co-publisher of Himalmedia.</figcaption> </figure>  Ahead of the 2024 elections in India, speakers also warned of politicised use of Hindutva in Nepal and that Nepali media needs to be alert so as not to let the pincer of Hindutva enter our politics and society. “Nepal is too diverse a society to be defined by one form of Hindutva or the other but we have groups who wish these sentiments to flourish in Nepal but it is up to the media to take this up,” remarked Dixit. He added: "Nepal is a meeting place for South Asia and has to remain an open space for itself and for the region. And the media has to realise this soft power of Nepal." Data Journalism Data is crucial for good journalism. Paper trails and data mining have led to some of the biggest money laundering exposes. Data supported journalism has led to constructive discourse in a longer term. "In any developing or developed economy, availability of data, its quality and depth help citizens as well as policymakers to form democratic decisions. Data allows better discourse, it is critical when forming unbiased and objective judgement in any issue" said guest speaker Govindraj Ethiraj of IndiaSpend and BOOM FactCheck as he presented various case studies to prove the point.  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20230503120544_319b0473f2a9d48dcb88a78a8e6aae2f179046880baeecc45ff8d7146fb527ca.jpg" data-media-id="editor_12" data-image-id="20230503120544_319b0473f2a9d48dcb88a78a8e6aae2f179046880baeecc45ff8d7146fb527ca" data-rendition-name="original" width="2048" height="1366" loading="lazy" alt="Himal Media Mela 2023"> <figcaption>Govindraj Ethiraj of IndiaSpend during his session on data journalism.</figcaption> </figure>  IndiaSpend found out that 12PM at noon has the best air quality in India for a walk, mornings were the worst much like in Kathmandu. They also found that odd-even vehicle rule did not actually help reduce air pollution in Delhi. Ethiraj also briefed the audience about an on-going project to measure methane emission in India, which they found out was among the biggest polluters in India with the country being the fourth biggest emitter. But oftentimes, it is hard to access data, either because they are withheld or because it is very time consuming to crunch all the numbers and clean them up. Other times, there is simply no data.  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/2023050313050_ed561208530ccbdf6b979738adc90851da17cad7b4ccfd692deab0f6b2e19c8b.jpg" data-media-id="editor_13" data-image-id="2023050313050_ed561208530ccbdf6b979738adc90851da17cad7b4ccfd692deab0f6b2e19c8b" data-rendition-name="original" width="2048" height="1366" loading="lazy" alt="Himal Media Mela 2023"> </figure>  “There will be data gaps especially on critical matters but let us ask for better quality data, more data but equally use the data that is already there in your hand to build high quality journalism which is really critical in this time and day. And project that data in a way people can make sense of it,” added Ethiraj. Given the importance of data in storytelling, there is often a question of whether the story comes first or data. Said Ethiraj: "Truth is, they go together. As much data, as many stories. This aids us in making unbiased opinions and objectives, presents a clearer picture, and empower people with better understanding."

Nepal should be open for South Asia

The mainstream and online media have a voracious appetite for hard news because they need to keep feeding the beast. Press meets are cheap to cover on deadline, they do not need much context or analysis.&nbsp;
Politicians know that, and provide reporters with soundbites masquerading as 'news'. In this symbiotic politico-media landscape, politicians know that journalists know that it is all spin. But they still need it for their perpetual news machines. &nbsp;&nbsp;
Politicians play to the gallery, and the mainstream media laps it all up to push it out as straight news through social media handles. &nbsp;As politics and media merge, it is also getting difficult to tell the difference between what used to be the mass media and <a href="https://www.nepalitimes.com/editorial/the-message-is-the-medium-z5w3ekk2">social media</a>.&nbsp;
The tail is wagging the dog. Social media videos and posts by politicians become grist for the mass media, which then pushes it out as news via the same platforms on <a href="https://www.nepalitimes.com/editorial/internet-in-everything">the social web</a>. The public therefore has no need to subscribe to or read newspapers, or tune into the evening news on radio or tv. Everything they want to know is right there on their smartphones.&nbsp;
In the past, newspapers competed with radio and tv. More recently, the legacy media vied for readership with news portals. Now, online news sites have also become legacy media since they rely on the same revenue sources: advertising or corporate promoters. Paywalls, subscriptions and crowd-funding have not worked in Nepal for online media.
The real mass media in this new news age is <a href="https://www.nepalitimes.com/here-now/tiktok-has-taken-nepal-by-storm">TikTok</a>, <a href="https://www.nepalitimes.com/banner/mobile-nepal-is-hooked-on-youtube">YouTube</a> and Facebook. Information has to compete with entertainment for eyeballs, and it is a losing battle.&nbsp;
At a time when journalism has an ever more important role in safeguarding democracy and press freedom against populist demagogues, media companies are at their financially weakest, struggling for revenue, and to remain relevant.
International <a href="https://www.nepalitimes.com/banner/press-for-people">Press Freedom</a> Day on 3 May serves as a reminder that a financially dependent media cannot be politically independent. Governments around the world know this, and are glad the press is no longer holding power to account.&nbsp;
Much of this was on display this week as Prime Minister Pushpa Kamal Dahal, the RSP’s Rabi Lamichhane, and Gagan Thapa of the NC all took to social media either directly or through legacy media reporters to position themselves in the new scenario after by-elections. &nbsp;&nbsp;&nbsp;&nbsp;
Between inaugurating a new cable car and attending a trade union event on 1 May, Prime Minister Dahal squeezed in a meeting with <a href="https://nepalitimes.com/news/the-reign-god">Rabi Lamichhane of the RSP</a>.&nbsp;
Dahal and Lamichhane lead the third and fourth largest parties in Parliament, and need each other. Lamichhane’s political capital went up after his party’s wins in last week's by-elections. Lamichhane is driving a hard bargain, and is not in a mood to settle for anything less than Home Minister and deputy prime minister.
If Dahal does not maintain <a href="https://nepalitimes.com/editorial/old-wine-in-old-bottles">the magic 138 votes in Parliament</a>, he will have to seek a third vote of confidence. For his part, Lamichhane needs the post to make his dual passport case go away.&nbsp;
In the coming days, it will be revealing to read into social media posts of politicians, as journalists try to go beyond the soundbites to make sense of why they are saying what they are saying. &nbsp;

Sonia Awale

The new news age

<figure><img width="960" height="682" src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/2022111414114/63723d4c9c7e80680e0c9669jpeg.jpg" alt=""/><figcaption>Photo courtesy: Anjana Aryal</figcaption></figure>The woman rummages through her pantry.Wheat flour? Check,Ghee? Check,Smartphone? Check.She cooks a family recipe, nimki for Tihar. Her daughter films her deep-frying the dough as they chat. Soon, the nimki recipe shows up on the For You Page of more than a million TikTok users.In her everyday life, <a href="https://www.tiktok.com/@anjana.aryal?lang=en" data-saferedirecturl="https://www.google.com/url?q=https://www.tiktok.com/@anjana.aryal?lang%3Den&amp;source=gmail&amp;ust=1667291608851000&amp;usg=AOvVaw1X-gdnfnmnUNreWcEIRC4L">Anjana Aryal</a> is a regular homemaker. But on TikTok, she conducts cooking masterclasses right from her kitchen for her more than 400k followers. When not cooking, she documents her daily life on the app."Food is a universal language. Maybe that is why my content resonated with so many people," says Aryal, showing us her best Home-Chef Award.When her luscious lalmohan recipe video attracted watchers from Nepal and India to her account, she went from being a faceless TikTok creator to one of the Nepali heavyweights on the app. These days people on the road and in shops recognise her by her voice alone."Voice reaches people faster on Tiktok," Aryal explains, "people use my audio for their videos. It goes viral quickly."When a user creates a Tiktok video, they can use any audio uploaded on the app: be it a chorus sung in an expensive studio or a recipe recorded from a smartphone. This feature has been integral to the success of musicians from international pop stars like Doja Cat to Nepali musicians like Wangden Sherpa.Aryal's recipes are tried and tested by hundreds of other creators using her narration as voiceovers for their own videos. <figure><img width="640" height="846" src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/2022111414114/63723d4e9c7e80680e0c966ajpeg.jpg" alt=""><figcaption>Photo courtesy: Anjana Aryal</figcaption></figure>"I can’t believe something I’d do for fun in lockdown would become this big," says Aryal, smiling.TikTok's easy-to-use editing tools, the no frills aesthetic and a vast library of licensed music along with its powerful algorithm that helps discoverability on the For You Page (FYP) has helped blur the lines for many Nepalis to turn from being consumers to creators. <figure><img width="718" height="901" src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/2022111414114/63723d519c7e80680e0c966bjpeg.jpg" alt=""><figcaption>Photo courtesy: Ajashala Bajracharya</figcaption></figure><a href="https://www.tiktok.com/@chainfuskyo?lang=en" data-saferedirecturl="https://www.google.com/url?q=https://www.tiktok.com/@chainfuskyo?lang%3Den&amp;source=gmail&amp;ust=1667291608851000&amp;usg=AOvVaw3wvzXj6iywrjIpqLGEZGN_">Ajashala Bajracharya</a>, an undergraduate student who posts cosplay, gaming, and art content, also downloaded TikTok due to lockdown boredom. She started with arts and crafts, then posted cosplays and gaming.TikTok's algorithm has connected her to others interested in the same niche interests as her.  "I had a small friend circle before," remarks Ajashala. "Not anymore."As she spent more time on the platform, Ajashala - like many Nepali TikTokers - adapted to trends. Quarantine TikTok saw the rise of POVs, lip-syncs, and dances. Now, Nepali people have switched to TikTok Live, an entrepreneurial gold mine.Nepali content creators like Ansh Verma have accumulated millions of followers utilising TikTok Live. They host ‘Follow for Follow’ lives where they instruct hopefuls wanting to go Live to follow each other. The app requires creators to have a thousand followers to go live."Friends, you are following each other for yourself. After you get a thousand followers, you can earn gifts. TikTok algorithm boosts your account if you interact," says Chiranjibi Dhakal, scratching recharge cards number by number in his TikTok live. <figure><img width="247" height="462" src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/2022111414114/63723d539c7e80680e0c966cjpeg.jpg" alt=""><figcaption>Screenshot from Ansh Verma's live</figcaption></figure><img width="244" height="462" src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/2022111414114/63723d569c7e80680e0c966djpeg.jpg" alt="">Nepali people anxious over their visas tune into tarot readers shuffling cards. Lok-Sewa tuition and movie screenings happen daily on the app. All these lives prioritise 'gifters', encouraging viewers to send creators gifts, which are currencies in the virtual world of TikTok Live. Creators can redeem real money from the gifts. Consequently, TikTok live has become a source of income for many Nepali.Nepali creators aren't eligible to apply to TikTok's Creator Fund, meaning they cannot earn money from views on Tiktok.For creators like Ajashala who use TikTok for fun, it is not a big deal. Other creators like Aryal, however, have branched out to YouTube. Aryal used her TikTok fan  base to kickstart her YouTube career. Her YouTube channel, Anjana’s Nepali Kitchen, is gathering steam.<a href="https://www.tiktok.com/@abhinavbajra1?lang=en" data-saferedirecturl="https://www.google.com/url?q=https://www.tiktok.com/@abhinavbajra1?lang%3Den&amp;source=gmail&amp;ust=1667291608851000&amp;usg=AOvVaw19NWVGE3phChiU4Pf1Zkid">Abhinav Bajracharya</a>, a food vlogger on TikTok known for his slogan 'Mitho, mitho, mitho' (yum-yum-yum) also plans to expand his brand to YouTube.The undergrad entered the competitive food scene in Nepali Tiktok with restaurant reviews. An ordinary student before TikTok, Abhinav now gets invitations from restaurants to come and try their food."I get many invitations, and they provide us everything for free," Abhinav says," In fact. I am returning from another restaurant right now."To ensure enough content for his page, Abhinav goes to restaurants regularly. He claims that posting content daily is vital to keep his popularity on the app. Boosted by his existing audience, his newly created backup account for non-food content is also doing well. <figure><img width="843" height="1123" src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/2022111414114/63723d589c7e80680e0c966ejpeg.jpg" alt=""><figcaption>Photo courtesy: Abhinav Bajracharya</figcaption></figure>"My original account is at risk. One more strike from TikTok and my account will get banned. That is why I created a backup," says Abhinav, "I have gotten three warnings for violating community guidelines already."TikTok guidelines work in mysterious ways. Despite Abhinav's two violations being proven untrue, it still adds up. Creators can also get banned when they are falsely accused of breaking community violations. TikTok doesn’t explain why something is being taken down or shadow-banned and creators don’t get to defend themselves while appealing.This is something American polyglot sociologist <a href="https://www.tiktok.com/@thewildamalia?lang=en" data-saferedirecturl="https://www.google.com/url?q=https://www.tiktok.com/@thewildamalia?lang%3Den&amp;source=gmail&amp;ust=1667291608851000&amp;usg=AOvVaw18kZhJhCami_-J40VCdAqV">Amalia Rubin</a> knows all too well. Her video educating people about the lost arts of Nepal got taken down for sharing the contact number of a museum. TikTok categorised the public number as private information. Rubin guesses she was most likely mass-reported for spreading awareness about this issue. <figure><img width="1356" height="1356" src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/2022111414114/63723d5b9c7e80680e0c966fjpeg.jpg" alt=""><figcaption>Photo courtesy: Amalia Rubin</figcaption></figure>Rubin has dealt with targeted attacks before. Being a Jewish educator, she deals with anti-semitism on the platform regularly since extremist ideology runs rampant on the app. It manifests itself in the form of organised counter-movements.TikTok has not been able to keep up with the constantly evolving hate symbols. Dog whistles, threats or terminology disguised to appear normal to the majority, goes undetected. And creators are more likely to be taken down from being mass-reported by an organised group.“Tiktok is creating a space for people to harass and threaten creators, especially marginalised creators,” says Rubin.Users using loopholes in the Tiktok system to get away with hate speech is not uncommon. TikTok doesn’t recognise Nepali curse words. It does nothing when Nepali anti-feminist hate accounts upload TikToks of young Nepali girls, criticising their appearance and speech or when vulgar comments flood an underage user’s notifications.As trends evolve faster than moderators can keep track of, creators say the app needs think ahead to prevent extremists from sidestepping their effort to curb misinformation and hate among its closely-connected users.But connectivity is also what attracts Nepalis to TikTok. Nepalis spam comments. They give gifts during TikTok Live to raise Nepal's ranking in country rank contests.TikTok more than any other platform seems to have cohered Nepal and Nepali to the world. For Nepali people who lack representation, TikTok's affinity is exceptionally appealing.This connectivity empowers content creators too. Rubin fundraised for the treatment of her Nepali student through TikTok. Aryal's travel TikToks promote local tourism, while Abhinav's brings business to local restaurants and Ajashala's TikToks inspire people to be unapologetically them.Says Aryal, "I was Anjana to my friends, family, and community. Now, I am Anjana to so many people through TikTok. I am seen."

TikTok has taken Nepal by storm

<img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221114121112/637222909c7e80680e0c0302jpeg.jpg" alt="" width="1500" height="1000"/>Lions in Africa have been known to use quicksand to trap prey. For example, it is when a wildebeest finds itself mired in mud that the lioness approaches for the kill.There is an uncanny parallel between the wildebeest and today’s youngsters who encounter Instagram or TikTok for the first time, unaware of what they are getting into. Watching a funny reel on Instagram, mindlessly scrolling through TikTok videos, or waiting for likes on a Facebook post – they all deliver instant gratification.The addiction rides stealthily on the algorithms, fueled by feel-good hormones whenever the user procrastinates on important homework to watch YouTube or take a break from an assignment to post a #bored selfie.Dopamine rushes through the brain whenever they get a new like or a mention, resulting in a rush that is as addictive as a drug.  Studies have shown that it is when users seek to be constantly rewarded with such short-lived emotional highs that it starts to affect their personality and real life social skills.The human mental circuitry gets accustomed to frequent flashes of joy, and users find it increasingly difficult to concentrate and invest time in things that actually matter, that take time and energy to accomplish. Gratification is then not deferred, but is needed immediately and frequently.In Nepal and elsewhere, disruptions brought out by the Covid-19 pandemic and the home isolation of lockdowns increased screen time. TikTok video uploads and downloads alone take up a quarter of Nepal’s entire internet bandwidth.Read also: <a href="https://www.nepalitimes.com/opinion/so-you-want-to-become-an-influencer/">So you want to become an influencer?</a>, Anjana RajbhandariEven as the virus wanes, social media users yearn to go viral. As young people get back to in-person classes and physical meetings, social media dependence now manifests in other spheres of life. Everyone wants fast results, top grades without putting in the work, a restaurant meal to share on IG, and to show friends how much fun I am having.Students spend most of their years waking hours swiping through reels, clocking likes, scrolling through stories. They are getting used to making fast judgements, only to realise that real life moves at a slower pace, and friendships are made face-to-face and not on Facebook.Of all the things that social media offers, the one thing it can never teach is patience and reflection. An adolescent then is deprived of real-life friendships, thinking and talking about career goals, going on a slow trek through the mountains – all this takes too much more effort than updating an Instagram feed or posting a TikTok clip.Deferred gratification is when we resist the temptation of short-term pleasures in the hopes of a lasting reward and it is so much harder because it requires patience.Just as the habitat of the wildebeest and the lion is the savannah, human habitat today is the cybersphere. Nearly 60% of the world’s population browses the net, and we spend an average of 2.5 hours a day networking on our phones. These numbers have shot up after Covid so that we are surrounded by posts, comments and notifications. We are lost without the device to access them.Social media algorithms ensnare users in the quicksand.Media literacy in schools would make today’s young be better informed about social networking sites, and how they cleverly reinforce preferences and reward choices. This could perhaps push them to understand the influence it has on their lives, and make a more rational use of this media resource.Read also: <a href="https://www.nepalitimes.com/banner/nepals-interface-with-information/">Nepal’s interface with information</a>, Kunda DixitSilicon Valley mines personal data for revenue, and the more time users spend on their sites, the more money they make. They call it ‘Improving user experience’ but that is just a euphemism for the algorithm that engulfs users in the quicksand.To be sure, there is much to be gained from sensible use of social media: promoting an enterprise, catching up with friends or advocating for a social cause. But how do we maximise its usefulness and avoid the swamp?<ol><li>The first step is a self-realisation and determination to improve our use of social media. You first need to want to kick the habit.</li></ol><ol start="2"><li>Mute notifications. We have been conditioned to react instantly to notifications. Checking a notification feels like unwrapping a present and getting a shot of dopamine. But what starts out as a quick check ends up being a binge watch of videos. Muting cuts this distraction at the source and short-circuits the algorithm.</li></ol><ol start="3"><li>The third step may be the hardest, and what makes the difference between taming the lion or being tamed by it. The best course of action for the wildebeest is to remain still. The more it moves, the more it sinks in the ooze. The more you are online, the more social media tracks you, keeping you engaged through clever customisation. Minimising use helps extricate users from the bog.</li></ol>Think before posting, don’t share unverified posts, resist double tapping just because you have nothing better to do, and self-examine your own social media use. Like many things in life, it is ultimately your own choice.<img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221114121112/637222939c7e80680e0c0303jpeg.jpg" alt="" width="78" height="109">Yugottam Koirala is a student at St Xavier’s College, Kathmandu.Read also: <a href="https://www.nepalitimes.com/opinion/digital-discrimination/">Digital discrimination</a>, J B Biswokarma

Avoiding the quicksand of social media

<figure><img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/2022111412118/637221fd9c7e80680e0c02e4jpeg.jpg" alt="" width="1920" height="1280"/><figcaption>Illustration: GERD ALTMANN/PIXABAY</figcaption></figure>The advent of social media and its reach has meant that anyone can become an influencer today. The chances of succeeding in the creative field are better than ever before. Brands are investing billions of dollars in online content creators to advertise their products that would have previously been used on models and celebrities.But how does one become an influencer, and what does it really mean? It is not simply posting content on your social media frequently as youths are prone to these days. An influencer has a job to keep posting content online regularly to keep the audience engaged and monetise it.It sounds pretty easy. However, the success rate for an influencer depends on their followers and the engagement of the audience including likes, comments and purchases using the links.A report published in the <a href="https://morningconsult.com/influencer-report-engaging-gen-z-and-millennials/">Morning Consult</a> showed that three-quarters of American Gen Z and Millennial trust influencers when choosing brands and products. They don’t just trust the influencers more than celebrities, 54% would want to become one if they had the opportunity.On Instagram, someone with less than 50,000 followers is considered a micro-influencer, but if one has around 250,000 followers, they could make nearly $3,800 per post.It is impossible to talk about influencers and not mention Kylie Jenner. In 2019, Jenner was Instagram’s highest-paid influencer earning over a million dollars a post. She has her fair share of haters but Jenner has been so successful as an influencer because she continuously generates aspirational content while maintaining her authenticity. The family name doesn’t hurt either.Jenner’s posts mainly revolve around being a mother, her family and her love for makeup. Brands want to work with her because her use of social media to connect with her fans making them feel heard has turned her into an influencer you can trust. Love her or hate her, she has influencing figured out.But as appealing as it seems to generate an income and become famous by posting content on social media, very few succeed. So what happens to the faceless influencers who fail?Not becoming a successful influencer can negatively affect one’s self-esteem because they put a lot of time and effort into the process. If they cannot reach the status, they question their self-worth. They start estimating their value based on followers and sponsors.“When someone’s self-esteem is so wrapped up in their social media presence, it can be hard for them to see their value outside of that,” says Sindee Gozansky, therapist and founder of “A Simple Therapy” in Maine, USA.Young women start to believe they are not good enough, and failure in the social market is perceived as a rejection at a personal level. “This can also be harmful to a young woman’s mental health, reinforcing the idea that external validation is necessary for self-worth. Lack of influencer status affects self-esteem by causing feelings of inadequacy and low self-confidence,” adds Gozansky.This vicious cycle can lead to depression and anxiety and may also lead to other emotional disorders related to eating, body image and obsessive thoughts.Anisha Joshi, a dermatologist at Healthy Choice Clinic, often consults patients deeply affected by social media. She has had to tell most of her young patients that it is not possible to look exactly like a celebrity or an influencer.“Most patients have unrealistic expectations, and we have to counsel them about the treatments and procedure options regarding the time it takes and the outcome,” she adds.“Most patients I have counselled are not happy with their looks, they want to have perfectly symmetrical faces without any pores or pigmentation, they want fairer skin. And they are ready to go under the knife to achieve that.”The problem with spending too much time on social media platforms hoping to become the next Kylie Jenner is also that rather than thinking about college or career goals, young people get too busy promoting their lifestyle brand, building their audience, and checking their insights to spend time on anything else. And then, if they don’t make it, they can feel lost and without purpose.Social media is a dangerous platform for comparison and self-doubt, and not succeeding as an influencer can affect young women’s self-worth and other aspects of their lives.While some young women do succeed in the field, the danger is how it affects the lives of those who do not. Before putting all your eggs in one basket, it is essential to realise that there is a possibility of failure, and not lose sight of one’s authentic self.Social media analytics is not everything. It is essential not to let social media consume your life and to have a strong identity outside in the real world. Many women have gone on to achieve great things because they didn’t allow their self-esteem to be defined by more online analytics.Adds Gozansky: “Being an influencer is so seductive to young women because of the perceived social value, acceptance and importance it promised. And, what is seductive is not always in our best interest.”Anjana Rajbhandary writes this fortnightly Nepali Times column Life Time about mental health, physical health and socio-cultural issues.

Anjana Rajbhandary

So you want to become an influencer?

<figure><img width="828" height="621" src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221114111124/637217589c7e80680e0ba9e0jpeg.jpg" alt=""/><figcaption>Photo: AMIT MACHAMASI</figcaption></figure> The Himal Media Mela 2022 continued on Saturday following the keynote address of Ravish Kumar, group editor of NDTV India.The day-long conference of Nepali media professors, researchers, and other stakeholders involved four panels in which speakers which included members of the press, had wide-ranging conversation about the media industry and its changing narrative.The first panel on Election, Fake News and Media Literacy included Ramkrishna Regmi, Sama Thapa, and Salokya in a discussion about how fake news and disinformation can influence elections as Nepal counts down to the local polls next week.“The mainstream is getting driven by social media, which operates with non-processed content,” said Ramkrishna Regmi. “This has led to the omission of important issues around events including elections, in turn devaluing the significance of local polls.”Added Sama Thapa of AP1: "Misinformation is not just fabricated news, it is also wilful ignorance and disproportionate coverage, even half-news that centres only on certain people, communities, and ethnicities.”During the second panel on Ethical and Responsible Journalism, editors and reporters from the print, online and broadcast medium discussed the responsibilities and roles of journalism in the age of unfiltered digital and social media.“Democracy is a behaviour as well as a way of life,” said Yuvraj Ghimire of Desh Sanchar. “But Nepali politics lacks accountability and our media reflects it.”“Unless political parties are responsible, how can we expect the media to be?” continued Prateek Pradhan of Setopati. “But that is not an excuse for those of us in this profession.”“As a profession that informs others, the media has to be informed itself. And for that, we need character and courage,” Ghimire noted.“Credible and truthful information must be celebrated and supported by the public,” said Pradhan.Prateek Pradhan delivered a rebuke of those he described were in the profession to eventually obtain political, diplomatic and other prestige positions.He said: “Journalism requires passion, and a belief that the work and the stories will have an impact on those who see it.”Meanwhile, journalist Sona Khatik, station manager of Radio Kapilvastu where she has worked for more than a decade, talked about the sustainability of radio in Nepal as media transitions to the digital.“Radio is not and has never been for those in the upper echelons of Nepali society. It is for the people who still do not have access to proper networks to have conversations, data connectivity for mobile internet, money to buy and watch television and channels that represent their communities,” she says. “It is for those who are unable to read and understand newspapers or access it on time. Radio is going to sustain.”If the media itself does not make space for Dalit, Madhesi, and marginalised people, how are they then going to represent those communities, asked Khatik. “Even then, there needs to be an understanding that it requires work to comprehend somebody’s story, not an hour-long phone conversation for a news story.”On the third panel of the day, Tomorrow’s Journalism, panelists Madhu Acharya, Arun Karki, and Sahina Shrestha spoke about how journalism at present is dominated by the reader’s trust in social media, and the need to integrate data in news.Madhu Acharya of the ShareCast Initiative shared results of the Nepal Media Survey 2022 that reflects the growing prominence of digital platforms in Nepal as the country becomes more connected through mobile networks and internet data. Indeed, the survey revealed that 41% of more than 5,000 respondents got their local news via Facebook, while the percentage of people who got their news from radio, tv, and newspapers stood at 25%, 4%, and 2% respectively.“Social media dominates news as well as  opinion formation,” said Acharya, “Traditional media needs to catch up.”“What does it mean when we say readers trust Facebook? It means they trust their friends and families, in short readers believe readers, and our newsrooms need to reflect that,” added Sahina Shrestha, Editor Online of Nepali Times. “This is why we need to involve the audience in content curation.” Arun Karki of the Centre for Data Journalism slliated the challenges to data storytelling, data’s role in debunking misleading information, and the need for data literacy in Nepal, which he emphasised should be a basic requirement in newsrooms.“It takes time to produce quality journalism, and we overlook such time-consuming stories in favour of speedy news,” Karki explained. “Nepal’s newsrooms need to be prepared to create data journalism in real-time.”Shrestha also spoke about the responsibility of the Nepali press to fact-check themselves. “Fact-checking should not be limited to fact-checking institutions, they should be brought into the newsroom,” she said. “We should be fact-checking our own stuff.”During the fourth panel, on the political economy of media, Ameet Dhakal, Aarti Chataut, Sudheer Sharma—prominent editors from Nepal’s traditional and digital media spaces—discussed how Nepal’s media grapples with the digital transition.Sudheer Sharma, editor of e-Kantipur, said that although digital media has reached the mass, print still sets the agenda when it comes to bureaucracy and policymaking.“Amid the changing media landscape, Nepal is on the path to an integrated media.” said Sharma."There is an ongoing paradigm shift in media, the means are changing, not the content or format," continued Aarti Chataut. "The medium is the message."“Digital media is a two-way traffic between content creators and readers,” said Ameet Dhakal of Setopati, adding that it had democratised the process of content creation.“Now, one media institution no longer controls the narrative, which has also kept the press in check,” Dhakal added. “Our mistakes are amplified, but that also means that our corrections are quick.”

Shristi Karki

Paradigm shift in Nepali media

<figure><img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221114111120/637217149c7e80680e0ba9ccjpeg.jpg" alt="" width="1136" height="1168"/><figcaption></figcaption></figure>The use of the social web has found a dominant <a href="http://archive.nepalitimes.com/article/nation/election-campaign-on-social-media,3712" target="_blank" rel="noopener noreferrer">role in campaigning for local elections</a>, especially as the countdown to the 13 May local elections ticks away.Wall posters have been replaced by Facebook posts, loudspeakers on jeeps by jingles, and soundbites from candidates on YouTube, and even <a href="https://www.nepalitimes.com/here-now/huge-uptick-in-tiktok-during-nepal-lockdown/" target="_blank" rel="noopener noreferrer">TikTok</a> music videos.More than in the previous election in 2017, Nepal’s political parties, activists, and the general public have gone online to campaign or promote their preferred candidates. And like in elections of old, this new medium is also used for calumny, <a href="https://www.nepalitimes.com/here-now/all-the-people-cannot-be-fooled-all-the-time/" target="_blank" rel="noopener noreferrer">fake news</a> and personal attacks.In April, a video went viral on social media of K P Oli and Bishnu Poudel of the UML apparently being chased out of Butwal by angry locals. The story of the video was that two leaders had gone to Butwal to inaugurate a view tower that had been built instead of a hospital.<img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221114111120/637217179c7e80680e0ba9cdjpeg.jpg" alt="" width="640" height="698">But the watchdog group Nepal FactCheck flagged the video as being from a protest in March 2021 when then Finance Minister Poudel was laying the foundation of an industrial zone in Butwal.Another video showed Nepali Congress leader <a href="https://archive.nepalitimes.com/article/nation/Policies-for-the-people,3640" target="_blank" rel="noopener noreferrer">Gagan Thapa</a> being harassed by crowds, interspersed with out-of-context clips of him poking fun at the government headed by his own party.Targeted content such as these show that Nepal is also suffering from the <a href="https://www.nepalitimes.com/opinion/comment/digital-discrimination/" target="_blank" rel="noopener noreferrer">misuse of social media platforms</a> by political parties at election time to further their populist agenda. In the 2013 Constituent Assembly elections, only a quarter of Nepalis had access to the internet, and smartphone use was still very low. Things picked up in the 2017 federal elections, but in 2022 mobile telephony has changed the election landscape.Deepak Adhikari, editor of South Asia Check, sees an increased impact of social media on elections. Political parties have woken up to its power and are using it to the fullest for propaganda as well as slander on opponents.“Increased effort by parties to influence voters through social media in campaigning also means that there is a greater risk of the public getting false and misleading information,” says Adhikari, adding that political parties, activists, hate groups, foreign powers, as well as <a href="https://www.nepalitimes.com/editorial/internet-in-everything/" target="_blank" rel="noopener noreferrer">digital portals</a> are active participants in the process.Last July, UML leader Prabhu Sah set up the ‘IT Army’, after Mahesh Basnet of the same party and former disgraced Information Minister had announced plans to form a ‘cyber army’. These troll factories were designed to support Prime Minister K P Oli when he was under attack from Pushpa Kamal Dahal from within his own NCP in a power struggle.The <a href="https://www.nepalitimes.com/banner/mobile-nepal-is-hooked-on-youtube/" target="_blank" rel="noopener noreferrer">digital media landscape has changed dramatically</a> since 2017, with 65% of Nepalis connected to the worldwide web and 91% owning mobile phones, 65% of which are smartphones (see graph below). Parties are now delivering speeches and holding public meetings on Facebook Live, releasing election songs and campaign materials on YouTube, and lobbying on Facebook and Twitter.The Sharecast Initiative survey put the number of Facebook users in Nepal at nearly 13 million. Twitter and Instagram accounts are far fewer, but continue to grow. One-third of Nepalis now use Wi-Fi to access the net and 91% mobile internet. Half of Nepali mobile phone users have 4G services, while three-quarters of the population has access to some form of the internet. Nepalis are therefore <a href="https://www.nepalitimes.com/editorial/the-message-is-the-medium/" target="_blank" rel="noopener noreferrer">relying less and less on the mainstream press</a> for information.<figure><img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221114111120/637217199c7e80680e0ba9cejpeg.jpg" alt="" width="1898" height="816"><figcaption> </figcaption></figure>The two major parties have racked up a significant digital media following since the last election. The UML’s Facebook account has 357,000 followers while the Nepali Congress has 308,000. Independent mayorial candidate Balen Shah boasts 465,000 followers on Facebook.The Maoist Centre has lagged behind, and has even fewer followers on the platform than the newly-minted Unified Socialists.The UML has seven IT experts employed full-time at its headquarters in Kathmandu. The party’s official website contains a systematic documentation of its history in government and Parliament, other relevant documents, up-to-date information on party events, while its social media accounts regularly share interviews and live speeches.It has also launched a separate app for its cadre after <a href="https://www.nepalitimes.com/latest/unconventional-party-conventions/" target="_blank" rel="noopener noreferrer">last year’s general convention</a>.“The app is designed so that communication among party cadres is centralised,” explains Bishnu Rijal, head of the UML’s publicity department. “More people on social media prefer to watch short videos or live speeches, to reading long content."The Nepali Congress is not as prolific but has also ramped up its social media campaigning as election day closes in. The party used to put up paid advertising on Facebook, but is now concentrating on its ‘Let’s go door to door’ voter campaign on <a href="https://www.nepalitimes.com/banner/press-for-people/" target="_blank" rel="noopener noreferrer">social media</a>.The alternative Bibeksheel Sajha Party has 107,000 followers on Facebook and 35,000 on Twitter and also uses social media extensively for campaigning. Says IT expert Prakash Jha: “Use of social media has contributed significantly to the political success of Bibeksheel Sajha Party.”Rabindra Mishra (Bibeksheel Sajha), Baburam Bhattarai (JSP) and Gagan Thapa (NC) all prefer Twitter to Facebook, and have more than 1 million followers each. On the other hand, the UML’s K P Oli who is known for his pithy repartee, is popular on TikTok. His personal account has 17,000 followers, and his videos have received more than 1.2 million likes.<figure><img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221114111120/6372171c9c7e80680e0ba9cfjpeg.jpg" alt="" width="1500" height="1000"><figcaption> </figcaption></figure>Subash Adhikari, an <a href="https://www.nepalitimes.com/editorial/reward-performance/" target="_blank" rel="noopener noreferrer">election</a> strategist for the NC in 2017, says  targetted Facebook advertising yielded dramatic results, especially as the NC reached out to Facebook consultants in India.“We took his advice to form our election strategy with Facebook at the centre,” Adhikari recalls. “We were able to target demographics in specific geographical areas.”Samriddha Ghimire, who has worked on Indian elections with noted strategist Prashant Kishore, says party leaders in Nepal have no idea or vision on how to conduct an effective <a href="https://archive.nepalitimes.com/article/nation/Campaigning-in-cyberspace,864" target="_blank" rel="noopener noreferrer">digital election campaign</a>.“All they know is how to spend some money in order to boost Facebook posts,” says Ghimire. “There is no election strategy in general, and specially in using digital platforms.”No matter how much social media is used for electioneering in Nepal, Ghimire adds, much of the work is in vain without the collection and analysis of data on voters crucial to charting a strategy.Says Ghimire: “Statistics is the raw information that drives an electoral strategy, as it is planning on what kind of message to send to potential voters.”<a style="font-size: 15px; letter-spacing: 0.01em;" href="https://www.nepalitimes.com/latest/social-movement-through-social-media/" target="_blank" rel="noopener noreferrer">Social media</a>, after all, he adds, is just a medium.“Prashant Kishore’s team chose to categorise their target voters from specific communities in a way that the election-related messages were catered to voter’s interests and opinions,” he remarks. “It is a successful exercise in influencing the vote.”Prakash Jha of GAMA Nepal agrees, adding that most of the candidates and parties lack even the basic skills to listen to voters, or even write up election manifestos.“Electoral and political communication in Nepal lack the professionalism required to influence voter behaviour,” says Jha.Because of this, electoral communication falls back on <a href="https://www.nepalitimes.com/latest/the-social-media-contagion/" target="_blank" rel="noopener noreferrer">misinformation and fake news</a> to attack rivals, rather than to highlight the party’s election agenda.To this, adds Kundan Aryal at the Department of Journalism and Mass Communication at Tribhuvan University: “Although social media has provided an opportunity for a two-way communication, dominance of certain groups has led to the misuse of the platform,”When social media is used as a propaganda tool to spread false information, it <a href="https://www.nepalitimes.com/latest/online-trolls-bots-snoopers-imperil-democracy/" target="_blank" rel="noopener noreferrer">threatens to undermine the very fabric of a liberal democracy</a>, he says.According to Madhu Acharya of Sharecast Initiative social media has been <a href="https://www.nepalitimes.com/opinion/indias-new-social-media-politics/" target="_blank" rel="noopener noreferrer">misused to spread misinformation</a> because mainstream media has not done enough to inform public opinion, making way for the likes of ‘reporters’ on YouTube to fill the information gap by making a mockery of serious public issues.“Not everything that one sees on the internet is to be believed,” Acharya says: “If media users consider their source of information, it could stop the spread of misleading and false content to a great extent.”

Election infowar goes digital

<figure><img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221114111120/6372170e9c7e80680e0ba9cajpeg.jpg" alt="" width="1057" height="700"/><figcaption>A S PANNEERSELVAN. Photos: MONIKA DEUPALA</figcaption></figure>A S Panneerselvan is executive director of Panos South Asia, which fosters public debate in the region. He has been the Reader's Editor of The Hindu, and a strong advocate of ethical and responsible journalism. He teaches media studies at the Asian College of Journalism in Chennai. The following are excerpts from a recent conversation between him and Shekhar Kharel on the challenges facing old and new media.Nepali Times: As a frequent visitor to Nepal, what do you make of the mediascape here?A S Panneerselvan: In the 1990s Nepal set a standard for South Asian media when it came up with the finest decentralised media environment through its <a href="https://archive.nepalitimes.com/article/editorial/radio-sagarmatha-the-radio-wave,3718" target="_blank" rel="noopener noreferrer">community radio revolution</a>. But the digital disruption has completely changed that. While it has given a voice to everyone, no one is actually listening. We have concurrent monologues, not dialogues. There is also no supporting revenue stream for this new model.With <a href="https://www.nepalitimes.com/banner/how-nepals-media-landscape-is-being-transformed/" target="_blank" rel="noopener noreferrer">mobile connectivity</a> even in rural areas, the digital divide itself is an obsolete concept. But the global media is also extremely centralised. A handful of Silicon Valley multinationals control our information ecosystem. Governments can switch off connectivity as we saw in Jammu and Kashmir in 2021 when its special status was abrogated.Traditional media played an empowering role during Nepal’s People’s Movements I and II. But there are new questions today: Is the media going to get caught up in the social media cacophony, or play a leadership role?How are these changes going to affect the sustainability, credibility and independence of Nepali media? The Nepali media now has reach, but it needs revenue to survive. This is crucial because the media has a dual role: bearing witness and making sense. Bearing witness means journalists have to travel to gather news and that costs money. The budget to bear witness is shrinking. So, broadsheet publications retain their respectability by focusing more on making sense by writing editorials explaining a particular issue. Making sense has taken precedence over bearing witness. This is why the digital disruption is hurting us.Read also: <a href="https://www.nepalitimes.com/editorial/internet-in-everything/" target="_blank" rel="noopener noreferrer">Internet in everything</a>, EditorialHow does this revenue model then affect the digital media? When the Arab Spring happened, we thought the digital media would become an enabler. But <a href="https://www.nepalitimes.com/latest/ununited-states-of-america/" target="_blank" rel="noopener noreferrer">Trump</a> and Brexit showed us that it is also a curse. Today, the trend is towards clickbait journalism since algorithms decide what is going to get amplified and what is not. Editorial judgment has no place in this environment, the content can be <a href="https://www.nepalitimes.com/opinion/comment/digital-discrimination/" target="_blank" rel="noopener noreferrer">misogynist, ultra-nationalistic jingoism, war-mongering, spewing hate</a>. It does not matter, as long as it gets the reach. When you ask Silicon Valley companies to regulate such content, they say they are not a media organisation but purely a platform. Yet they want all the credibility and reach of media organisations. When it suits them they become a media organisation, when it doesn’t they become a platform. The fact that these trans-border organisations are not governed by conventional laws is causing further harm.The political economy of these platform companies is that they give money to the carriers, not the content generators. But carriers are not neutral. Whether they are ISP providers, DTH platforms or search engines, they are heavily loaded and discriminatory. And carriers have become so powerful that content companies are now dependent on them, and this is against the spirit of an independent media elsewhere and in Nepal.<figure><img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221114111120/637217119c7e80680e0ba9cbjpeg.jpg" alt="" width="1200" height="700"><figcaption></figcaption></figure>So what is the role of journalists in this new environment?Journalism is different from all other forms of communication because at its core is the act of verification. It is different from blogging or posts on social media with no filtration. This act of verification is mediated by editorial judgment — the two things that give journalism its credibility. <a href="https://www.nepalitimes.com/latest/the-social-media-contagion/" target="_blank" rel="noopener noreferrer">Social media</a> is destroying this and denying citizens the democratic right for credible information.Whose responsibility is it to uphold the media’s credibility?It is the responsibility of citizens who have to invest in credible information that is the building block of democratic rights. People’s spending on media in the last 5-10 years has gone up, but the money is going to the carriers. We pay internet service providers, DTH companies and for mobile connectivity. Money spent on those creating content for media has gone down. Credible information is a public good, we must reinvest in it.Read also: <a href="https://www.nepalitimes.com/banner/press-for-people/" target="_blank" rel="noopener noreferrer">Press for people</a>, Sahina ShresthaBut will a public hooked on TikTok invest in credible information? People don’t think twice about paying IPSs or for DTH connections, why would they not also pay a part of it to news outlets that they trust? Trusted institutions need a certain amount of financial leeway. Since 2006 we have witnessed a huge squeeze on the <a href="https://www.nepalitimes.com/banner/the-death-of-print-is-exaggerated/" target="_blank" rel="noopener noreferrer">traditional media model</a>. This is hurting us in two ways. One, the most credible information has become the most expensive, while the most salacious is the most accessible. For example in the UK, those who want credible information, say the Financial Times, have to pay, but the tabloid Daily Mail is free. Tabloidisation of news is the biggest challenge for us, and we don’t have a language to confront that. But we can’t expect the government to act either, <a href="https://www.nepalitimes.com/banner/gagging-the-press-in-installments/" target="_blank" rel="noopener noreferrer">their response is censorship</a>. Silicon Valley corporations already account for 80% of digital revenue. If Facebook, Google and Twitter are going to take it all away, what is the role for professionals across the world working to produce credible information?Doesn’t this erode the independence of the press?We have to make a distinction between what was happening till 2010 and after. Until 2010, the mainstream media had its own problems, but were still largely independent. Post 2010, the ownership has gone over to big corporations who do not mind losing money as long as they prevent others from entering the field. The rules have changed in such a way that the political economy has become the corporate economy.Read also: <a href="https://www.nepalitimes.com/opinion/digital-discrimination/" target="_blank" rel="noopener noreferrer">Digital discrimination</a>, JB BiswokarmaSo, is there a future at all for the printed media?Digital media is here to stay, and we have to <a href="https://www.nepalitimes.com/editorial/internet-in-everything/" target="_blank" rel="noopener noreferrer">negotiate our space within this new environment</a>. But digital platforms do not have a sustainable revenue model. We have a hybrid entity controlled by corporates, and whatever they give is what we receive. Large content generators have been reduced to an appendix. People often cite The New York Timesand the Financial Timesas examples of successful transitions, but they are only mimicking the Silicon Valley giants. The better model was that of <a href="http://archive.nepalitimes.com/article/nation/nepali-radio-nepali-awaj,3728" target="_blank" rel="noopener noreferrer">Nepal’s community radios</a> which decentralised credible information produced by and for the people. But even that has been eroded with corporate takeovers.This is the <a href="https://www.nepalitimes.com/editorial/reward-performance/" target="_blank" rel="noopener noreferrer">year of elections in Nepal</a>. Three Ms are considered important for the polls: Money, Muscles and Media. Are there lessons from India?Back in the day, the media used to come up with difficult questions. Now it presents only easy answers. Social media like <a href="https://www.nepalitimes.com/here-now/huge-uptick-in-tiktok-during-nepal-lockdown/" target="_blank" rel="noopener noreferrer">TikTok</a> are leading this trend by producing content with simplified narratives which rob the reality of its complexities. The misuse of media is not new. During India’s emergency from 1975-77, the government controlled the media and yet the people eventually voted against Indira Gandhi. Recently we saw media manipulation in West Bengal, but the public voted against the BJP there. The thing is, the will of the people cannot be underestimated or manipulated beyond a point.

social-media