TikTok has come under scrutiny for misuse as a platform for <a href="https://nepalitimes.com/here-now/recruiters-of-nepalis-into-russian-army-identified">recruiting Nepalis into the Russian Army</a>, or promoting irregular migration.&nbsp; One <a href="https://nepalitimes.com/opinion/nepal-s-unchanging-migration-saga">prevailing narrative on migration</a> is that workers just post pictures in front of, say, Petronas or Burj Khalifa that<a href="https://nepalitimes.com/here-now/you-must-be-having-so-much-fun-there"> glamorises their lives overseas </a>which can mislead folks back in Nepal. This is further fueled by brokers who over-promise and deceive workers.&nbsp; TikTok is different. The video-based app is unparalleled in its portrayal of the <a href="https://nepalitimes.com/here-now/shared-stories-shattered-dreams-of-south-asian-migrant-workers">reality of migrant lives</a>. Whether it is a Qatar-based Nepali camel herder who lives in the desert, a domestic worker in Oman who shares her life with fellow domestic workers from Kenya and Philippines, or a farmhand knee deep in a water spinach field in Korea, <a href="https://nepalitimes.com/news/taking-back-tiktok">TikTok</a> provides a window to the daily lives of migrant workers as is.&nbsp; With live commentary covering the good and bad, the posts are filled with humour, insights and creativity. And it is in the mundane that viewers become invested and aspirants learn more about<a href="https://nepalitimes.com/banner/speaking-the-language-of-overseas-work"> lives overseas</a>. The platform also allows the mini-influencers to feel more connected digitally, as overseas jobs especially in domestic work and agriculture can be isolating. &nbsp; The videos are also a refreshing contrast from how migration is portrayed in movies or songs, or the mainstream media. Workers who pick up their phones and film their daily lives or thoughts, raw and unscripted, present migration in all its complexity, not with a binary lens of good or bad.&nbsp; Migration is such a human centric topic that there are conversations, encounters, talent or moments that stay with us, tug at our hearts that we want to archive, share and revisit. TikTok allows that, and perhaps that is why we at <a href="https://www.tiktok.com/@migrationlab">Migration Lab</a> are so invested in the platform, even though it is time-consuming and not monetised. &nbsp; Our <a href="https://www.tiktok.com/@migrationlab/video/7391048965900209440">first TikTok post</a> was by a Malaysia-bound poet from Jajarkot who recited a poem that he had composed on the go at the airport. A <a href="https://www.youtube.com/watch?v=cQvM_yAUETg">migration song</a> that another worker from the same recruitment drive sang has been reused over 2,300 times. A returnee <a href="https://www.tiktok.com/@migrationlab/video/7486852070629215510" target="_blank">explaining</a> why everyone should migrate at least once has generated a huge response, as did a <a href="https://www.tiktok.com/@migrationlab/video/7476070712290151702" target="_blank">father</a> bidding farewell to his UK-bound son at the airport from his duty in Qatar. Our stories for TikTok are just miniature versions of the <a href="https://nepalitimes.com/editorial/50-diaspora-diaries-in-nepali-times">Diaspora Diaries</a> series in this newspaper. It is formatted for today’s attention span. Indeed, retaining viewers is tough in this fast-paced platform where views really do not amount to much on their own. What TikTok rewards most, we learn, is relatability. If you can see yourself, your values or your experiences reflected in what you are watching, you are more likely to stay longer and engage more.&nbsp; But ideally, that same relatability can also serve as inspiration to encourage someone to aim higher. If a seasoned migrant’s story resonates with viewers because of shared experiences like starting their overseas stints at <a href="https://www.tiktok.com/@migrationlab/video/7489075333816225047">low-wage positions</a>, then what they <a href="https://www.tiktok.com/@migrationlab/playlist/Bidesh%20bata%20farkepachi-7524547573806402326">have achieved despite the odds</a> might also feel within reach.&nbsp; Stories of migrant upward mobility, successful returnee entrepreneurs, and lessons learnt overseas can carry lessons useful for others. How can people like Yasmeen Naaz, <a href="https://nepalitimes.com/here-now/a-woman-s-drive-to-push-boundaries" target="_blank">Shanti Bhandari</a> who drives a double-decker tourist bus in Dubai, or <a href="https://nepalitimes.com/diaspora-diaries/the-return-of-a-master-baker">Raju Pakhrin</a> who returned to Nepal to run a <a href="https://www.tiktok.com/@migrationlab/video/7437126060757585185">successful bakery</a>, inspire more people to be bolder to reach their potential?  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20250814090824_6a5ba908d0e4c86620a78ac6116c8bdb5cb2fa824e4c12382941c92be91e3418.jpg" data-media-id="editor_17" data-image-id="20250814090824_6a5ba908d0e4c86620a78ac6116c8bdb5cb2fa824e4c12382941c92be91e3418" data-rendition-name="original" width="3000" height="1235" loading="lazy" alt="TikTok Migration Lab NT"> </figure>  ETHICAL JOURNEY TikTok is also a useful tool to help people understand <a href="https://www.tiktok.com/@migrationlab/playlist/Shunya%20lagat%20shrinkhala-7524550534783601430">what ethical recruitment is</a>, and to promote responsible migration practices. Nepalis seeking jobs overseas often do not believe that ethical opportunities exist — they <a href="https://www.tiktok.com/@migrationlab/video/7537715519596662038">fear being scammed</a> or left stranded abroad. Our research with the <a href="https://nepalitimes.com/opinion/valuing-moral-migration">ethical recruiter</a> partner International Manpower Recruitment (IMR) shows that most believe that only those with privileged connections can migrate without being cheated. But research also shows that perceptions can change, especially if there is a trusted person in the network who has been ethically recruited. If used correctly, TikTok can be a second-best alternative to personal networks by directing those seeking <a href="https://nepalitimes.com/multimedia/dying-to-work-overseas">overseas jobs</a> to ethical channels.&nbsp; Repetition and relatability can alleviate the mistrust migrants have towards <a href="https://nepalitimes.com/opinion/valuing-moral-migration">ethical recruitment practices</a>, and TikTok content can show migrant workers that responsible recruiters do exist.&nbsp; But there are limitations. Brokers that we encourage workers to bypass also have access to the same platform, or are in their proximity. It is also well-documented that even when workers do pay high fees, they have been made to sign documents or even make videos saying they have not paid. How not to be dismissed as just another fly-by-night is a challenge.&nbsp; Nagendra Kumar Sah was recently recruited by IMR, and told us that he was initially skeptical of video testimonies on TikTok about ethical recruitment, but the comment section helped him build trust. Candidates who speak on camera may have been coerced to do so, but the comments pouring in from all over the world can share experiences about how much was paid and to whom. Such unsolicited feedback in the comments section can be powerful reviews of recruiters or employers.&nbsp; <a href="https://www.tiktok.com/@migrationlab/video/7519133141756333334">Intentionally opening the ‘room’</a> for discussion to counter the disbelief and mistrust has sometimes worked for our TikTok account. The platform can also help understand public sentiments better. <a href="https://www.tiktok.com/@migrationlab/playlist/Livable%20wages%20in%20Nepal-7524610442360670998">What wages would make living in Nepal affordable</a>, for example, is a common question that generates a lot of engagement.&nbsp; Awareness raising on its own does not amount to much, though. Knowing about ethical recruitment does not necessarily improve a migrant’s situation if the only available overseas jobs require a hefty fee.&nbsp; Workers who pay Rs400,000, even when they know better, face the same debt traps and diminished returns as those who do not. And the already small number of ethical drives in Nepal have <a href="https://nepalitimes.com/opinion/fee-free-migration-is-possible">shrunk significantly</a> after Malaysia closed its doors to foreign workers. &nbsp; In an ideal world, if there was a critical mass of zero or low cost recruitment opportunities in the market, our social media efforts would have been more interesting because we could then try to generate upward pressure from workers so they only select the best opportunities and agencies. Already, there are some workers who waited for ethical recruitment without applying for jobs that required fees. In the <a href="https://nepalitimes.com/opinion/free-visa-free-ticket-policy-in-limbo?%2F">current climate in which employers</a> themselves do not abide by the employer-pays principle, the best we can hope for is that it at least makes people a little intentional and mindful while choosing their migration journey — think twice, do research, explore all avenues and not blindly rely on fraudulent middlemen. The <a href="https://www.tiktok.com/@migrationlab?lang=en">Migration Lab TikTok account</a> recently hit the 100,000 followers milestone. The platform is wildly unpredictable: one of our early videos that was quickly put together on a phone took off, and far outperformed carefully edited posts.&nbsp; Our first ‘viral’ moment on TikTok was a lesson not to overthink it and just post if it is relevant to our work.&nbsp; We want to be more intentional about leveraging the platform to promote good migration, shape thoughtful narratives and tell good stories. Without being too serious about it lest the <a href="https://nepalitimes.com/here-now/tiktok-has-taken-nepal-by-storm?%2F=">TikTok algorithm </a>picks up on it, and punishes us. Upasana Khadka heads <a href="https://www.migration-lab.com/">Migration Lab</a>, a social enterprise aimed at making migration outcomes better for workers and their families. Labour Mobility is a regular column in Nepali Times.

Upasana Khadka

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Real migration stories on TikTok

The National Assembly will discuss the government’s contentious Social Media Bill which has been criticised by press freedom watchdogs, <a href="https://nepalitimes.com/opinion/makeshift/addressing-nepals-digital-divide">digital rights</a> experts and journalists.
<a href="https://nepalitimes.com/opinion/protecting-free-speech-on-nepal-s-cybersphere-osx1xz46">Nepal’s cybersphere </a>is also largely united in condemning the proposed Bill, which seeks to monitor content on <a href="https://nepalitimes.com/opinion/digital-discrimination">digital platforms</a> and criminalise what it deems as offensive with hefty fines and jail terms for users and service providers.&nbsp;
“The Bill has brought matters relating to <a href="https://nepalitimes.com/banner/no-freedom-after-expression">freedom of expression</a> entirely under criminal law, making them state party criminal cases,” explains &nbsp;Baburam Aryal, digital law expert. “We already have laws that address defamation, indecent posts and extortion which extend to online spaces. Why has the government not tried to address these issues through existing laws?”&nbsp;
Activists say the Bill does not seek to regulate social media so much as control what Nepalis say on them. The proposed restrictions would also undermine <a href="https://nepalitimes.com/banner/press-for-people">press freedom</a> since mainstream media also have a presence on digital platforms and websites.
Says Nirmala Sharma, Chair of the Federation of Nepalese Journalists: &nbsp;“The government might have drafted this bill with the intention of regulating social media, but this must not be done at the cost of the people’s right to express themselves freely. It will also affect press freedom at a time when much of Nepal’s media reaches its audience through digital platforms.”
The Bill seeks to criminalise content sharing on social media that ‘disturbs the sovereignty, territorial integrity, national unity and security of Nepal’, with imprisonment of up to five years, or fines of up to Rs500,000 or both.
The definitions of what is objectionable is so broad, anyone can be prosecuted. The Bill states that users must not ‘engage in offensive words and audiovisuals, trolling, or use abusive, insulting, or hate speech to harm or humiliate others’, and must not ‘<a href="https://nepalitimes.com/opinion/comment/inoculation-against-misinformation">spread false and misleading information,</a> or distort information.’
The Bill will also require network companies like Meta and X to be registered in Nepal, establish an office, and pay taxes. Companies operating without registering will be fined Rs2.5 million.
Digital rights experts say that the government might be pushing registration of social media companies to gain access to personal data that &nbsp;companies may be reluctant to hand over otherwise.
“If these global social media companies have not shared data with the authorities even in the countries where they are based, they will not do it for Nepal,” says Aryal, “They are not just answerable to Nepal but the entire world. They will not play by different rules for us.”
It is impossible for the thousands of apps Nepalis use on a daily basis to register and establish points of contacts in Nepal. Just because these digital services are easily available does not mean that they will be as easy to regulate.
“These companies have data protection obligations, and will not exchange information with Nepali authorities unless we provide a robust legislative framework and we can assure that the data will be used in case of civil wrongs and not criminal wrongs,” says Aryal.
The social media bill defines ‘hate speech’, but does not set parameters for ‘trolling’, ‘abuse’, ‘insult’ and ‘misleading information. It is all left purposefully vague so the government can take it to mean whatever it wants.
This is ominous because such broad provisions can allow Nepal’s authorities to bend the law to silence any criticism of politicians and muzzle anti-government sentiments.
While some terms are broad and undefined, the definition of terms like cyber-stalking, cyber-bullying, and hate-speech do not qualify as their actual definitions, and there are inconsistencies with punishments associated with the same offence in two different clauses.
The Bill would prohibit <a href="https://nepalitimes.com/editorial/internet-in-everything">social media</a> users from creating anonymous profiles or use fake names, which will carry a prison term of three months or a fine of Rs50,000 or both. Section 25 would also punish those disseminating content that is ‘obscene, false, or misleading with Rs300,000 fine and two years in jail or both.
Adds Aryal: “If an administrative agency becomes the final arbiter of what is wrong and harmful information, it opens up the possibility of maximum misuse of authority.”
To be sure, <a href="https://nepalitimes.com/banner/facebook-nation">Facebook</a>, Instagram, YouTube, X and <a href="https://nepalitimes.com/news/taking-back-tiktok">TikTok </a>do have content that propagates misinformation and disinformation, primarily due to lack of media literacy, click-bait journalism, and targeted content.
“While social media has become an essential source of news and information, it remains unreliable,” says pollster Madhu Acharya of &nbsp;Sharecast Initiative. “Unlike legacy media, social media lacks gatekeepers, making it more susceptible to the spread of false information.”
Read also: <a href="https://nepalitimes.com/news/balancing-free-expression-with-fake-news-on-social-media">Balancing free expression with fake news on social media</a>
There is disinformation on both social and mainstream media, but the Bill bypasses existing legal provisions to criminalise it outright.&nbsp;
Says Nirmala Sharma: “Government bodies must not be given absolute authority on social media usage over existing legal remedies.”
Ram Prasad Dahal, also of FNJ, adds, “Instead of focusing on genuine regulation and accountability, the entire bill appears to be a strategic move towards greater state control and censorship on social media platforms.”
Nepal’s leadership seems to be taking its cue from autoritarians in the region to stifle dissent and the freedom of the press. In India, even as much of the mainstream media fell under PM Narendra Modi’s tutelage, his loyalist Gautam Adani brought NDTV, one of the last mainstream media attempting to hold the Modi government to account.
In the USA, Elon Musk, who owns X, gleefully became the mouthpiece of Trump during his candidacy and now has an active role in shaping the US government. Other media entrepreneurs like Jeff Bezos, who owns the Washington Post, have also cosied up to the American president, who has repeatedly undermined the legitimacy of the press.
Nepali leaders have tried to muzzle the media in instalments in the past, but public outrage has stopped those measures. Last year, three people were arrested for sloganeering against Prime Minister KP Oli and Sher Bahadur Deuba of NC at a festival. Some who criticised the government on social media platforms have also been detained.
Read also: <a href="https://nepalitimes.com/news/media-matters">Media matters</a>, Shristi Karki
Leaders have in the past arrested owners of media that have exposed corruption, and journalists reporting on natural resource extraction and corruption have received death threats.&nbsp;
The watchdog Freedom Forum recorded 53 violations in 2024, of them 19 journalists received death threats, seven were detained, and three faced cybercrime charges. Additionally, 28 journalists were attacked and one journalist in Sudurpaschim Province was killed for reporting on corruption.
Nepal’s mainstream press is not without problems. It often puts out partisan content, and there have been allegations of blackmail.&nbsp;
Hate speech, incitement of violence, and infringement of privacy on social media do go unpunished. The absence of fact checking means glaring falsehoods go uncorrected.
Ultimately, lines have to be drawn to safeguard social harmony and protect individuals from wanton reputational harm. With companies like Meta abandoning <a href="https://nepalitimes.com/news/punished-for-fact-checking-in-nepal">fact-checking</a>, digital media platforms may need more national oversight.&nbsp;
But this must not undermine <a href="https://nepalitimes.com/editorial/jail-the-messenger">freedom of expression in Nepal</a>, one of the few countries with an open society in the region.&nbsp;
“We have made it clear that the Bill in its current form must not be passed by Parliament, and the government must consult stakeholders to review and make necessary amendments,” says Nirmala Sharma.
With additional reporting from Sangya Lamsal.

Shristi Karki

No comment.

Nepal has shut down dozens of social media platforms in a move that is widely seen as an effort to tax the revenue they generate in the country, and to control content critical of government. The sites were blocked as of midnight on Thursday, 4 September and affects all Meta products including WhatsApp and Messenger, Threads, and others. Although YouTube, Google and X are also on the government’s list, they were still working as of Friday midday.&nbsp; The government says it took the action after repeated warnings to the platforms to open offices in Nepal, a Cabinet decision last month setting a deadline, as well as a 17 August Supreme Court ruling also requiring them to register and pay requisite taxes. However, the Bill cited in the ban, ‘The Operation, Use, and Regulation of Social Media in Nepal’ has not yet been passed by Parliament. Some social media platforms which were already paying taxes in Nepal even though they are not officially registered, have also been blocked. The move is the latest in <a href="https://nepalitimes.com/news/big-beautiful-bills" target="_blank">a slew of draft legislations</a> designed to undermine Nepal’s open society. A Bill amending the Print and Publications Act would allow district bureaucrats to shut down media. Another draft Bill would allow political appointees to head a new Media Council with the power to revoke the licenses of journalists.&nbsp; A counter-intelligence Bill would let just about anyone in government to arbitrarily tap phones, read emails and trail citizens. On Wednesday the government announced new immigration requirements that would allow it to track the movement of all foreigners in the country. Yet another draft Bill has been set to Parliament to dissolve the <a href="https://archive.nepalitimes.com/news.php?id=10675" target="_blank">Social Welfare Council (SWC)</a> and move registration and monitoring of non-governmental organisations, nonprofits and charities to the Ministry of Social Welfare. Seen in this light, the blockage of social media platforms this week is seen as the latest government attempt to constrict freedom of press. Nepal is one of the few remaining open societies in Asia, and now appears to be drifting towards authoritarianism. The government’s sudden shutdown of social media has been greeted with howls of protest on platforms that still remain open, like Viber and TikTok, as well as in Nepal’s mainstream press. Even senior members of the ruling UML-NC coalition have sharply criticised the move, asking if the government is trying to “turn Nepal into North Korea”.  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/2025090508098_a2ab330e403e8418a7006cd5e915607382628dd6984524332bf7b99c74743656.jpg" data-media-id="editor_2" data-image-id="2025090508098_a2ab330e403e8418a7006cd5e915607382628dd6984524332bf7b99c74743656" data-rendition-name="original" width="4280" height="5187" loading="lazy" alt="social media ban in Nepal"> </figure>  The Regional Director of the New York-based Committee to Protect Journalists (CPJ) Beh Lih Yi said in a statement: ‘Nepal’s sweeping ban on social media sets a dangerous precedent for press freedom. Blocking online news platforms vital to journalists will undermine reporting and the public’s right to information. The government must immediately rescind this order and restore access to social media platforms, which are essential tools for exercising press freedom.’ Besides undermining press freedom, blocking social media platforms will also hurt commerce and the economy since so many small and medium business trade through Instagram, Facebook and other platforms. Nepal’s vibrant social media has also been a boost or citizens to assert identity, build solidarity against injustice and play an adversarial role when the mainstream media does not do it. Social media platforms have also become the tenuous link for Nepali families scattered across the world to keep in touch with each other — its importance growing with the increasing size of the diaspora. The government wants social media platforms to register, pay taxes and remove posts on their sites that ‘undermine the national interest and Nepal’s territorial integrity, disturb social and religious harmony’.&nbsp; In response, rights activists have said while there is need for the government to regulate extreme content and hate speech, officials appear to be more intent on clamping down on free speech and trying to force platforms to share the revenue. On Friday, the government had allowed WhatsApp back online, but there were reports that it had instructed the Nepal Telecommunication Authority (NTA) to instruct mobile and internet service providers to block by Friday night all platforms, including Facebook, Instagram, Messenger, WhatsApp, X (Twitter), YouTube, LinkedIn, Reddit, Threads, Snapchat, Pinterest, Signal, Clubhouse, Rumble.&nbsp; Platforms that have registered and are allowed include TikTok, Viber, Nimbuzz, Popo Live, WeTalk, Global Diary and the Nepali portal Hamro Patro. TikTok was banned last year for ‘disturbing social harmony’ and it was lifted after the platform registered its office in Nepal. But even while it was banned, many users simply switched to VPN. Telegram was also banned for ‘financial crimes’ and it has since also been allowed back. NTA officials confirmed that some Asia-Pacific regional offices of platforms, including Meta had been in touch overnight inquiring about the registration process.&nbsp; Nepal is not alone in regulating social media. China bans most Western platforms, Russia and Turkey regulate their and require platforms to locate their data servers in the country. Gulf countries allow social media but keep a tight control on dissent.&nbsp; Experts have said even the government will not dare close down YouTube since so many Nepali individuals and companies make money with posts on that platform, and closing it would also impact on Google and Gmail. Facebook had also just launched a monetisation scheme for videos and reels, and Nepalis uploading content would lose revenue.&nbsp; Blocking the platforms has already hit content creators, influencers and cut small businesses from reaching customers. A survey of social media use in Nepal by Sharecast Initiative showed that 94% of those with smart phones used YouTube, followed by Facebook (92%) while TikTok was in the 50-60% range. X and Instagram were in the single digits. A YouTube ban will also hurt the mainstream media since up to 20% of the revenue of Nepal’s main tv channels came through YouTube. Some 11.1 million Nepalis watch YouTube content every day, the survey showed. ‘For global giants like Meta or Google, Nepal is a small market, and they may not even flinch — but for millions of Nepalis, these platforms are central to daily life, livelihoods, and connections across the world,’ wrote AI consultant Naresh Newar in a LinkedIn post. Some experts said the government’s sweeping ban on social media networks was untenable and the government would be forced to rollback sooner or later. Said editor Shiva Gaunle: “The platforms had given citizens a voice and broken the monopoly of the government, legislators, the courts and journalists over public opinion. This is an effort to reassert that monopoly, but Nepal can never be turned into a North Korea.”

Protest grows against Nepal’s social media ban

<a href="https://www.youtube.com/watch?v=x2fZXyjsE28" target="_blank">Yog Narendra Malla</a> became king at age 18, and ruled Patan from 1684-1705 — his reign marked by a cultural and architectural renaissance of the city state. He put up a statue of himself in the palace square with a little bronze bird sitting on the guardian serpent above his head. It is said he told his subjects that he would look after their welfare till the day the bird flew off. During<a href="https://nepalitimes.com/here-now/lessons-not-learned-from-2015-o2etq6zu"> the 2015 earthquake</a>, the pedestal collapsed and the statue was damaged. The bird was lost, only to be located in a pile of debris and reinstated when the <a href="https://archive.nepalitimes.com/article/Nepali-Times-Buzz/piece-by-piece-patan-darbar-square-reconstruction,3782" target="_blank">statue was consecrated</a> two years later. <div class="embed-block"><iframe width="560" height="315" src="https://www.youtube.com/embed/x2fZXyjsE28?si=jYfIb4p6zCLXYQ1T" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></div> History remembers Yog Narendra Malla as a wise king, but like most<a href="https://nepalitimes.com/here-now/preserving-king-birendra-s-family-home"> royalty of the day</a>, he had a weakness for women. He is supposed to have consorted with 30 queens and numerous concubines. At least 33 of them self-immolated themselves on the king's funeral pyre when he died, adhering to the prevailing <a href="https://archive.nepalitimes.com/article/review/Jhola,947">practice of sati</a>. When Yog Narendra Malla’s favourite queen found out that he was carrying on with yet another woman, she got the local community of the Kwelachhi neighbourhood to stage a shadow sex play to quite literally expose his unfaithfulness. Actors enacted the explicit exploits of the king and his mistress, a bright butter lamp projecting the moving shadows of their lovemaking on a thin white drape to entertain those gathered in the square below. The queen made sure that the show was designed to face the home of the king’s paramour to shame them both. She also paid for a group to chant a bhajan with lyrics that ridiculed the king’s extramarital affair. The Jhyalcha Guthi community trust that the queen set up three-and-half century ago is still active to this day, and performs the annual shadow play in the same building in Kwelachhi the day before <a href="https://nepalitimes.com/banner/the-legend-behind-the-myth-of-indra-jatra">Indra Jatra </a>every year. This year’s show is on Friday evening, 5 September. The opening lines of the chants that accompany the play are the same words approved by the queen all those years ago: “Raja Yog Narendra ya aparadh…” (King Yog Narendra’s crime…) The community leader of the Kwelachhi neighbourhood, 62-year-old Baburaja Awale, explains the importance of the event: “This Jhyalcha is our<a href="https://archive.nepalitimes.com/article/Nepali-Times-Buzz/saving-the-intangible,3303"> intangible heritage</a> and oral history. We do not have a written format, it has been passed down from generation to generation. Every word of the bhajan is the story of King Yog Narendra Malla.”  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20250904070952_249e85b32cbd99bb8515151557e0ec1a65d44a34ef1aacabaaeb469622d12664.jpg" data-media-id="editor_8" data-image-id="20250904070952_249e85b32cbd99bb8515151557e0ec1a65d44a34ef1aacabaaeb469622d12664" data-rendition-name="original" width="1750" height="1167" loading="lazy" alt="Sex and the city of Patan"> <figcaption>The statue of Yog Narendra Malla being reinstated after it toppled in the 2015 earthquake. Photo: GOPEN RAI/ NEPALI TIMES ARCHIVE</figcaption> </figure>  Jhyalcha Pyankha, as the ceremony is called, starts with a puja for the Bhimsen — the god of wealth and prosperity, a popular <a href="https://nepalitimes.com/here-now/the-homecoming-of-nepal-s-gods">deity in Patan</a> who has a temple dedicated just to him in the palace square. This is immediately followed by a bhajan of Bhairab performed with <a href="https://archive.nepalitimes.com/article/Nepali-Times-Buzz/Buzz-house,670">traditional Newa musical instruments</a>. Community members serve snacks consisting of samay baji beaten rice, water buffalo chunks, soybean, green veggies, lentils, ginger, garlic and aila liquor. “In the first act of the shadow play, the man initiates the lovemaking, and in the third it is the woman,” says Laxmi Lal Awale, also a member of the trust that organises the show. The shadow action is all uncensored, but interspersed with <a href="https://nepalitimes.com/review/between-the-sacred-and-everyday">scenes of everyday life</a>: the woman is spinning a thread, the king is going about his royal chores, and the two sit down to share sanacha fermented pickle that is popular this time of year. <div class="embed-block"><iframe width="560" height="315" src="https://www.youtube.com/embed/qZ3twuG1wNQ?si=yRfkoC3A-X9cIl8r" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></div> “Back then, there was no tv, films or YouTube, and yet we managed to stage the shadow play using our own resourcefulness,” says Baburaja Awale. “It is important to continue the tradition.” The challenge now is to ensure that the<a href="https://nepalitimes.com/opinion/the-reign-of-the-god-of-rain"> younger generation takes over</a>, learning the lyrics of the ancient bhajan. The dafa khala group that performs all over Patan during festivals and religious events is now training teenagers to play the musical instruments and act in the shadow play. The Jhyalcha was staged even after the 2015 earthquake when the falcha where the bhajan is performed collapsed and they made-do in a tin shed. The structure was later rebuilt with a grant from the group, Photo Circle. Lalitpur Metropolitan City sets aside a budget of Rs50,000 to organise the Jhyalcha Pyankha every year, but this is not enough and is supplemented by individual donations. The performers including musicians and actors are all volunteers, and take part in it because it is their community duty. The erotic shadow play was way ahead of its time, not just in its graphic content but the use of contemporary local technology as well as improvisation and pure imagination. Says Laxmi Lal: “Whatever its origin in the legend of King Yog Narendra Malla and his queen, Jhyalcha also served as a medium of <a href="https://nepalitimes.com/here-now/lets-talk-about-it">sex education</a>. In the past, women were discouraged from watching the shadow play, but today everyone is welcome, we all watch it together.” Jhyalcha Pyankha Kwelachhi, Chyasal, Patan 7PM onwards Friday, 5 September

Sex and the city of Patan

Unlike many countries, there is not much incentive in Nepal for the private sector to fund charities and non-profits. Donations and grants are not tax-deductible.
Yet there are corporate entities that have Corporate Social Responsibility (CSR) in their portfolio of activities through foundations that they have set up. Some do it loudly to gain public relations mileage, while others are quiet about their <a href="https://nepalitimes.com/opinion/comment/norway-supports-himalayan-climate-research?mdrv=www.nepalitimes.com&amp;=1">generous support</a>.
The CSR outlay of factories and manufacturing companies is regulated by Industrial Enterprise Act (IEA), while the Nepal Rastra Bank oversees grants banks and financial institutions contribute and requires them to set aside 1% of their net profit for CSR activities.
The guideline requires banks and financial institutions to donate to activities covering education, health, environment and financial literacy, among others. Recently, the Supreme Court directed the government to formulate a Bill in the parliament to standardise and regulate the private sector’s CSR activities.
“We receive guidelines from Nepal Rastra Bank and follow them,” says Pranisha Shrestha who heads the CSR Department at NMB Bank. “We have got a notice about updates on those guidelines, and we will adapt accordingly.”
<a href="https://nepalitimes.com/news/greening-nepal-s-tourism">Environmental sustainability </a>is one of the important components of CSR for Nepali companies, and there have been many initiatives aimed at urban renewal. One of the most visible is of the telecommunication company Ncell, which is among Nepal’s largest taxpayers.
Five years ago, Ncell adopted a 6km stretch of the Ring Road from Ekantakuna to Koteswor-Kalanki, planting 12,000 saplings. They have now grown into<a href="https://nepalitimes.com/opinion/seeing-the-forest-and-trees-in-nepal"> a thick forest</a> along the embankment of the road.
Not only is the lush greenery in an overbuilt part of Lalitpur soothing to the eye, it also helps in reducing temperature within <a href="https://nepalitimes.com/news/in-the-heat-of-the-moment-5xcycyot">the urban heat bubble</a>, and also contributes to reducing air pollution and traffic noise.
“We started a pilot project along 600m of the Ekantakuna section of the Ring Road during the pandemic,” recalls Bishakha Lakshmi Khadka, Director of Corporate Communications and Sustainability at Ncell. “It went really well, and after that we extended the<a href="https://nepalitimes.com/here-now/saving-cities-with-trees"> tree planting</a> and upkeep to Kalanki.”
Sustainability also means making younger Nepalis aware of <a href="https://nepalitimes.com/banner/natures-fragile-gift-to-nepal">the value of nature </a>and environmental sustainability, which is why Ncell has also undertaken a Green School initiative in and around Kathmandu Valley. Besides its One-Tree-One-Youth and 1 Million Trees campaigns, the initiative also aims at behavior change about littering with its waste hackathon in schools.
“The young students can be catalysts with a multiplier effect beyond their schools to society at large, and it has inter-generational impact into the future,” explains Khadka.
Indeed, while <a href="https://nepalitimes.com/banner/tree-mendous">Nepal has doubled its forest cover </a>in the past 30 years to 46% of the country’s area, urban centres like Kathmandu do not have much open spaces and greenery left. And that is where companies like Ncell, Jawalakhel Group of Industries, and others have focused on CSRs.
NMB Bank also runs financial literacy programs for youth where they can learn more about social media safeguards, digital payment systems, with a focus on safety and security. Such training not only helps build skills for the future but also protects young Nepalis from online crime.
“<a href="https://nepalitimes.com/opinion/protecting-children-from-anti-social-media">Threats to young minds through social media</a> use are growing as platforms feed algorithm-driven content,” says Shrestha. “We felt media and digital literacy are important in all seven provinces not just to protect young people, but also give them the confidence to use digital financial systems.”
The bank has a special focus on women in leadership programs, and provides scholarships provided in schools across Nepal on environment and sustainability in higher education. Health is another sector where private companies have worked with donating medical equipment, sponsoring health camps and conducting blood donation drives.
CSR or PR?
Other companies heavily involved in CSR include NIMB Bank which contributes to heritage conservation and education, Buddha Air helps farmers in Morang to increase productivity, VOITH with its motto ‘Little things We Do’ provides scholarships to students and has gifted &nbsp;vehicles to hospitals and nature conservation groups, Dwarika’s Hotel promotes organic farming and zero waste initiatives, heritage conservation and helps revive traditional handicrafts.
Although some CSR activities have been criticised for masquerading as PR and for greenwashing, many Nepali companies are actually contributing to improve the situation for individuals in need and underserved communities.
It also brings a sense of accountability to the corporate sector so they look beyond shareholder profit with greater involvement in the public good. In Nepal, where government delivery mechanisms are not up to speed in the social sector and environmental sustainability, CSR is a vehicle for public-private partnerships.
Collaboration with the government is an important aspect of these initiatives since that allows localised campaigns to be scaled up by showing what is possible. For example, the three Metropolitan Cities of the Valley and other private companies are trying to emulate what Ncell has achieved on the Ring Road.
“The Ring Road plantation project has been massively successful,” says Khadka “We were recognised by the Lalitpur Metropolitan City and the Forestry Department for adding greenery to what would have been just an asphalt strip.”

Corporates responsible to society

The world’s largest corporations now rival most governments – not only in terms of revenue and assets, but also in their ability to shape political outcomes. Their power is reinforced by the immense personal fortunes of billionaires, which enable them to wield disproportionate influence over <a href="https://nepalitimes.com/news/big-beautiful-bills">public policies, laws, and regulations</a>.
Crucially, extreme concentrations of wealth and power could not have developed without the active support of policymakers, whether tacit or explicit. Consequently, being an oligarch is inherently precarious.
Crony capitalism may grant enormous advantages, but it also carries built-in risks. Chief among them is <a href="https://nepalitimes.com/editorial/slapping-democracy">political change</a>: new leadership, whether elected or imposed, may not extend the same protections or privileges to elites favored by the previous government.
That danger is especially acute in authoritarian or personality-driven regimes, where leaders’ whims often override institutional checks. The <a href="https://edition.cnn.com/business/timeline-elon-musk-trump-x-dg">on-again, off-again bromance</a> between US President Donald Trump and Elon Musk is an obvious example.
As <a href="https://nepalitimes.com/news/the-geopolitics-of-nepal-s-politics">geopolitical tensions</a> escalate, however, oligarchs are no longer contending solely with domestic challenges. Increasingly caught in global power struggles, they have become convenient targets for hostile foreign powers seeking to pressure or undermine the leaders they support.
The <a href="https://www.aljazeera.com/news/2023/4/12/us-and-uk-announce-new-sanctions-targeting-russian-ultra-wealthy">sanctions</a> imposed by the United States and the European Union on oligarchs linked to Russian President Vladimir Putin following the 2022 invasion of Ukraine are a case in point. While these measures have done little to change the course of the war, they have profoundly disrupted the lives and businesses of those affected.
Indian billionaires Gautam Adani and Mukesh Ambani have also found themselves in America’s crosshairs. Both have profited enormously from their ties to Prime Minister Narendra Modi – a fellow Gujarati – with their fortunes growing in tandem with his political ascent. This has made them useful bargaining chips in the ongoing trade negotiations between the US and India.
Read also: <a href="https://nepalitimes.com/news/nepal-and-the-us-india-tariff-tiff">Nepal and the US-India tariff tiff</a>, Sudiksha Tuladhar
To be sure, Ambani’s Reliance Group had already mastered the art of leveraging political influence to advance its business interests well before Modi rose to power. But Ambani’s alliance with Modi has pushed Reliance’s dominance to new heights. Adani’s rise, by contrast, is <a href="https://thewire.in/political-economy/why-gautam-adani-is-a-factor-in-india-us-ties">inextricably tied to Modi</a>, dating back to the latter’s tenure as chief minister of Gujarat.
Both oligarchs, particularly Adani, have relied on their proximity to Modi to expand their business empires, benefiting from regulatory reforms tailored to their interests and <a href="https://www.cnbctv18.com/aviation/adani-winning-bids-for-six-airports-former-head-of-privatisation-panel-explains-key-policy-changes-15898141.htm">acquiring state assets</a> through lucrative privatization deals, often without a public tender. They have also moved into new sectors by <a href="https://www.freepressjournal.in/business/full-timeline-of-how-gvk-and-adanis-changing-fortunes-sealed-mumbai-airports-fate">purchasing successful firms</a> targeted by Modi’s administration, effectively neutralizing potential competitors.
Moreover, Ambani and Adani have enjoyed privileged access to publicly owned banks, receiving favourable loan terms that allowed them to <a href="https://www.thehindu.com/news/national/companies-bought-over-by-the-adani-group-got-haircut-of-96-to-42-on-loans-from-public-sector-banks-congress/article68606029.ece">restructure</a> their debts with minimal scrutiny. Their political connections, evidenced by frequent appearances alongside Modi during his international trips, have helped them secure <a href="https://www.newsclick.in/%E2%80%98Beneficiaries%E2%80%99-Modi%E2%80%99s-Globetrotting-Adani-Ambani">major contracts abroad</a>.
These political alliances have translated into lenient regulatory treatment. In Adani’s case, allegations that he has engaged in stock manipulation through opaque shell companies in offshore tax havens – exposed by US-based <a href="https://www.reuters.com/world/india/adani-vs-hindenburg-research-what-you-need-know-2024-01-03/">short-seller Hindenburg Research</a> – were met with a muted response. Regulatory bodies like the Securities and Exchange Board of India declined to pursue a serious investigation.
Officially, Ambani has come under scrutiny for profiting from the <a href="https://www.nytimes.com/2025/08/09/business/india-russian-oil-ambani.html">resale of Russian oil</a>, effectively circumventing US sanctions, while Adani is being investigated for <a href="https://www.bbc.com/news/articles/c748y8e4093o">alleged bribery</a>. But Trump’s actions appear to be a calculated attempt to pressure Modi through his inner circle. Adding insult to injury, they come from a US president whom Modi has long described as a “<a href="https://www.nytimes.com/2025/07/31/world/asia/modi-trump-india-tariffs.html">true friend</a>”.
Modi has claimed that his sole concern is protecting Indian farmers – a statement that would surely come as a surprise to the farmer protest movement, which his government has long vilified and suppressed.
Trump, for his part, insists that his priority is securing a better deal for American producers and workers. In reality, many of his key demands are aimed at advancing the interests of US-based multinationals and those of <a href="https://economictimes.indiatimes.com/industry/services/property-/-cstruction/trump-calls-indias-economy-dead-but-trump-towers-earn-thousands-of-crores-from-gurgaon-mumbai-pune-and-other-cities/articleshow/123164276.cms">his own companies</a>.
But given Trump’s track record, it’s hard to imagine that personal grievances did not play a role. Relations between the two leaders have noticeably cooled since Modi <a href="https://economictimes.indiatimes.com/news/defence/narendra-modi-trump-phone-call-pm-modi-makes-it-clear-to-trump-us-played-no-role-in-india-pakistan-ceasefire-no-talks-on-india-us-trade-deal/articleshow/121922239.cms">refused to endorse</a> Trump’s dubious claim that he helped broker the recent India-Pakistan cease-fire – a narrative Trump had hoped would strengthen his bid for a Nobel Peace Prize. Modi’s refusal to play along effectively derailed that effort.
Trump and Modi are both shrewd and self-interested enough to recognise each other’s true priorities. By attacking Modi’s tycoons, Trump may have found the most effective pressure point to extract significant concessions from the Indian government.
If Modi yields, it won’t just be a costly political blunder but also a tragedy with far-reaching consequences for India and the world economy. © Project Syndicate
Jayati Ghosh, Professor of Economics at the University of Massachusetts Amherst, is a member of the Club of Rome’s Transformational Economics Commission.&nbsp;

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