<figure><img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221108151128/636a67e49c7e80680e0599ffjpeg.jpg" alt="" width="1365" height="2048"/><figcaption>Chinese Ambassador Hou Yanqi posted pictures of herself on social media on New Year's eve to promote Nepal tourism among the Chinese. Photo: AMBASSADOR HOU YANQI/TWITTER</figcaption></figure>When Nepal chose famous Chinese actress Xu Qing to be its Goodwill Ambassador to promote Visit Nepal Year 2020 in China, she did not need much convincing. She was already in love with Nepal.“My heart was racing when I saw the breathtaking view of the Annapurna range,” she gushed in a Weibo post from Pokhara, “This is the life I yearn for.”Xu posted photos of herself posing in front of Machapuchre, boating on Phewa Lake, wearing a marigold garland, and taking selfies with smiling local children. Those images and videos went to 17 million of the actress’ followers on Chinese social media.Xu Qing, who starred in her first film in 1990, has won numerous awards in the past 30 years. Many of her roles are deeply rooted in the hearts of people, which makes her hugely popular on social media. Her account on Weibo, a Twitter-like social media platform in China, has more than 17 million followers.“It was a wise decision for Nepal to choose her as an influencer to promote tourism from China,” says <a href="https://archive.nepalitimes.com/article/Nepali-Times-Buzz/chinese-ink-wash-paintings-in-Nepal,2622">Chinese art curator Justin Zhao</a> who has lived in Nepal for seven years, and founded the Himalayan Light Art Award. “Next door China is the biggest potential market for tourism development in Nepal, and the number of Chinese tourists to Nepal is growing rapidly.”<figure><img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221108151128/636a67e79c7e80680e059a00jpeg.jpg" alt="" width="1500" height="1000"><figcaption> </figcaption></figure><img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221108151128/636a67eb9c7e80680e059a01jpeg.jpg" alt="" width="640" height="427"><img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221108151128/636a67ee9c7e80680e059a02jpeg.jpg" alt="" width="640" height="427">Chinese Ambassador to Nepal Hou Yanqi has also been projecting China’s soft power in Nepal through her social media feeds to promote Visit Nepal 2020. In a Tweet on new year’s eve on Tuesday, she posted pictures of herself modelling in Patan Darbar Square and wrote: ‘True beauty always touches the deep heart. Beautiful Nepal with history, diversity and nature deserves a visit. Wish #VisitNepal2020 successful!’ And she tagged Nepal’s Tourism Minister Yogesh Bhattarai.From January to October 2019, there were 134,281 Chinese tourists in Nepal, up nearly 10% for the same period last year. Chinese visitors account for nearly 14% of arrivals by nationality, second only to India. Numbers started going up in 2011 after Nepal announced <a href="https://www.nepalitimes.com/here-now/the-chinese-are-coming/">free visas for Chinese nationals</a>.“Chinese Buddhists and those who enjoy adventure sports are the two most common types of Chinese tourists in Nepal,” notes Wang Ziping, who runs a restaurant in Pokhara. Indeed, many of the visitors have nothing but praise for Nepal’s natural beauty and its friendly people.‘Although Nepal is poor, it is the happiest country in the world. You can actually see the real smiles on people's faces and feel their inner comfort. I taste a bit of my dream life here,” noted one visitor on an online post.Adds another: ‘In the southern slopes of the Himalaya, you can see the cultural diversity of South Asia. People of different religious faiths live in peace here. They understand each other and develop together.<img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221108151128/636a67f19c7e80680e059a03jpeg.jpg" alt="" width="640" height="511"><img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221108151128/636a67f39c7e80680e059a04jpeg.jpg" alt="" width="640" height="178"><img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221108151128/636a67f59c7e80680e059a05jpeg.jpg" alt="" width="640" height="203"><img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221108151128/636a67f79c7e80680e059a06jpeg.jpg" alt="" width="640" height="292">There are also negative comments, and deal mostly with poor infrastructure and the high airfares. Says restauranteur Wang: “Air tickets to Nepal are too expensive. The price in the peak season is more than double to similar destinations. If the price of air tickets can be reduced to about the same as that of flying to Thailand, more people would love to come.”With a target of two million tourists in 2020, entrepreneurs have made efforts <a href="https://archive.nepalitimes.com/article/business/Chinese-tourists-on-the-rise-in-nepal,2088">targeting potential Chinese visitors</a>, but many say that unless the infrastructure bottlenecks like airports and highways are fixed it will be difficult to meet the target even if the volume of Chinese tourists reaches 500,000 this year.But here in Pokhara, restaurants, hotels and paragliding companies are gearing up for the <a href="http://archive.nepalitimes.com/news.php?id=18432#.XgmHydIza70">influx of Chinese tourists</a>. At Lakeside restaurant <a href="https://archive.nepalitimes.com/article/nation/number-of-Chinese-tourists-growing-in-nepal,1917">menus are in Chinese, as are shop signs</a>.  Shopkeepers do their part by calling out “Ni hao” to welcome any Chinese-looking person.“We have Mandarin courses so our staff can communicate with Chinese tourists,” says Prakritee Gurung, manager at Shangri-La Village Resort. Across town at Fishtail Lodge, nearly half the 24,000 guests in 2019 were Chinese tourists.<img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221108151128/636a67f99c7e80680e059a07jpeg.jpg" alt="" width="965" height="912">Nepal is getting ready for the first tri-nation Nepal-India-China Expo (NICE) 21-24 Feburary for joint tourism promotion. Nepal is strategically placed to be the tourism go-between for the two Asian giants.Tourism entrepreneurs in Pokhara who have been lobbying for decades to have <a href="https://www.nepalitimes.com/banner/pokhara-nepals-new-aviation-gateway/">Pokhara International Airport</a> built are excited that it will finally open next year, and there will be direct flights between Chinese cities and Pokhara, bypassing Kathmandu.Pokhara became famous in China after the popular television serial Deng Feng Lai (Up in the Wind) was filmed on location here where the two protagonists took <a href="http://archive.nepalitimes.com/news.php?id=19255#.XgmF09Iza70">a paragliding flight</a>. Since then, many young Chinese have flocked to Pokhara.For Wang Ziping it was love at first sight with Pokhara. He came on a visit, and never left, deciding to open the Pokhara Restaurant on Lakeside. He says: “<a href="https://www.youtube.com/watch?v=c32WjMV3InY">Pokhara International Airport</a> is about to be finished and there will be more Chinese tourists flying directly here. I am sure business will pick up.”

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Chinese tourist influx to Nepal in 2020

<figure><img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221108151124/636a673c9c7e80680e0599c9jpeg.jpg" alt="" width="1400" height="933"/><figcaption>Photo: HIMALAYAN HERMITAGE</figcaption></figure>Things improve imperceptibly in Nepal, with small changes for the better. And that is the first thing frequent visitors to Kathmandu notice at <a href="https://www.nepalitimes.com/opinion/kathmandu-airport-is-nepal-in-a-microcosm/" target="_blank" rel="noopener">the airport</a>: the shining new floor of the arrival concourse and various gold-plated, hand-crafted figures at the base of the escalators.It shows that with just a small effort, we can improve the state of the state. Tourism provides the incentive for positive actions in the past, and will help us do much more as we enter Visit Nepal 2020 when the country is <a href="https://archive.nepalitimes.com/article/nation/bringing-in-two-miilion-tourists,3551" target="_blank" rel="noopener">hoping to double the number of visitors</a>.Tourism can also be attributed to creating jobs, lifting people out of poverty, helping save endangered species and their habitats, letting income percolate down to remote areas, and helping heritage conservation in a big way.With politics more stable, and <a href="https://www.nepalitimes.com/here-now/how-they-kept-nepal-in-the-dark-ages/" target="_blank" rel="noopener">power outages behind us</a>, Kathmandu Valley’s <a href="https://www.nepalitimes.com/opinion/nepal-by-night/" target="_blank" rel="noopener">World Heritage Sites are lit for nighttime visitors</a>. Horticulture farms producing organic food, art and crafts studios and workshops, chefs and hospitality staff, are all doing better. More and more hotels with better amenities give the sector the much needed competition that will focus on better quality of services. Tourism is good for Nepal, contributing up to 10% of the GDP according to one estimate.As disposable income increases, more Nepali families are opting to travel and spend. These ‘domestic tourists’ on average spend more than the ‘budget tourists’ who came to Nepal because it is often sold as a cheap destination. Hotels that would deny rooms and services to Nepalis now prefer them.Campaigns that call on people to travel within Nepal first, and then <a href="https://www.nepalitimes.com/banner/where-are-you-going-this-dasain/" target="_blank" rel="noopener">venture out into the world</a>. (‘Pahila Desh, Ani Bidesh) are helping. The governor of Nepal Rastra Bank recently lamented that Nepali ‘tourists’ took Rs90 billion worth of foreign currency out of Nepal as compared to Rs74 billion brought in by foreigners.<figure><img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221108151124/636a673f9c7e80680e0599cajpeg.jpg" alt="" width="1400" height="933"><figcaption> </figcaption></figure>Some say Nepalis, who used to save money, buy gold or land, are now spending more because of the near death experience during the 2015 earthquake. Religious sites like Manakamana were always popular, but now with increased mobility and spare change, Nepali pilgrims throng far flung temples. A foreign visitor asks where two million tourists will stay when millions of Nepalis are travelling. Good point.Thirty years ago the trend was globalisation, and now there is a definite move towards localisation. <a href="https://www.nepalitimes.com/here-now/tourism-aviation-and-carbon/" target="_blank" rel="noopener">Climate awareness has actually resulted in a drop in air travel</a> in some European countries. Local restaurants with local drinks are doing better than those offering imported ones. Thakali restaurants used to be confined to the Mugling-Pokhara corridor, now they are everywhere. Textiles, handicrafts, building materials, design elements, food, fruits, sweets,yogurt, spices, tea, coffee, are all doing well because people want to try local.Conversations these days are often dominated by, “Have you been to this amazing restaurant at Lakeside in Pokhara?” The social media is helping because friends and influencers post photos of Nepal’s most exotic places. Schools, colleges and businesses are going further afield within Nepal for field trips.Nepal has <a href="https://archive.nepalitimes.com/regular-columns/half-full/re-imagining-tourism-in%20nepal,1103" target="_blank" rel="noopener">two neighbors that have the highest number of outbound travelers in the world</a>, and it is growing. These markets have special needs and may not match traditional North America or European clientele. Food, shopping, pilgrimage, corporate retreats, meetings, medical checkups, banking, ease of travel could be some of the reasons they may visit Nepal. With these giant markets next door, all we need to do is tailor-make our promotional campaigns in their language, and to suit their tastes.To be sure, we will have to monitor alcohol, gambling and prostitution. We need <a href="https://www.nepalitimes.com/opinion/guiding-nepals-tourism-industry/" target="_blank" rel="noopener">staff trained</a> with better language skills and safety standards and paid and treated with respect. Flight and vehicle safety need to be regularly upgraded.The travel trade is changing, and the tourism entrepreneur has to be proactive. As the Visit Nepal slogan declares, visitors are looking for a lifetime experience and not a mediocre trip. We have the challenge to offer an experience that is distinctly different than China, India and Bhutan – but that does not mean visitors want to rough it out. We have to move towards carbon neutral tourism that contributes to <a href="https://archive.nepalitimes.com/article/Nepali-Times-Buzz/Conservation-and-tourism-Chitwan-National-Park,2957" target="_blank" rel="noopener">conservation of nature and heritage</a>. And: we have to stop selling poverty and volunteer tourism.Let us not make it sound like the tourist is doing us a favor by coming here. Let them come because they want to, because Nepal is special. It has to be a lifetime experience.Anil Chitrakar is President of Siddharthinc.

Anil Chitrakar

Make sure you visit Nepal in 2020

<figure><img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221108151124/636a67179c7e80680e0599bdjpeg.jpg" alt="" width="1500" height="1097"/><figcaption>Turkish Airlines Nepal manager Abdullah Tuncer Kecici with VNY2020's Suraj Vaidya after signing an MoU for joint promotion of Nepal during Visit Nepal 2020. Photo: Kunda Dixit</figcaption></figure>The secretariat of Visit Nepal Year 2020 has signed a partnership agreement with Turkish Airlines to promote Nepal in the carrier’s international network as part of the effort to meet the target of 2 million tourists next year.Turkish Airlines at present is the only carrier offering direct flights from Kathmandu to Europe and beyond from its new Istanbul hub. It has been operating flights to and from  Kathmandu since 2013, and more than 90% of its passengers are bound for onward destinations in Europe and North America.“This is the just a part of long journey that Turkish Airlines will has undertaken in promoting Nepal,” said the carrier’s Nepal manager <a href="https://archive.nepalitimes.com/article/interview/turkish-airlines-four-years-in-kathmandu,3973" data-saferedirecturl="https://www.google.com/url?q=https://archive.nepalitimes.com/article/interview/turkish-airlines-four-years-in-kathmandu,3973&amp;source=gmail&amp;ust=1576933289719000&amp;usg=AFQjCNFTdci0Oz-HAoH8Hg4XdyEkLZUK9Q">Abdullah Tuncer Kecici</a>. “This partnership will strengthen Turkish Airline’s promotion of Nepal through its destination advantage.”Turkish Airlines has one of the largest international networks flying to 320 destinations in 126 countries. And 43 of the 60 capital cities it flies to are within a 3.5 hour flying distance from the carrier’s Istanbul hub. Passengers from these cities can connect to anywhere in the world, including Kathmandu, through <a href="https://www.nepalitimes.com/business/turkish-airlines-istanbul-hub-is-humming/" data-saferedirecturl="https://www.google.com/url?q=https://www.nepalitimes.com/business/turkish-airlines-istanbul-hub-is-humming/&amp;source=gmail&amp;ust=1576933289719000&amp;usg=AFQjCNHm7ghTbK1sifXieBeUyBQLYxx40A">Istanbul’s new airport</a>.“This is a strong partnership because at Visit Nepal Year we want to focus on airlines with direct flights to Europe for tourists,” said Suraj Vaidya of VNY2020, which has been engaged in promotion activities to prepare for the coming year with the Nepal Tourism Board (NTB).Vaidya and Kecici signed a memorandum of understanding in Kathmandu on Friday detailing intensified promotion of Nepal at various travel trade fairs in the coming year. However, a deterrent for international carriers like Turkish is the <a href="https://www.nepalitimes.com/banner/high-cost-lays-aviation-low-in-nepal/" data-saferedirecturl="https://www.google.com/url?q=https://www.nepalitimes.com/banner/high-cost-lays-aviation-low-in-nepal/&amp;source=gmail&amp;ust=1576933289719000&amp;usg=AFQjCNGXdBZRwrcW-HRUazyFXuACS_YPvQ">high operating cost at Kathmandu airport</a>, mainly because the aviation turbine fuel here is nearly twice as costly as in New Delhi or Bangkok.Vaidya pointed out that a one-way flight on Korean Air from Seoul to New Delhi is about $600, but Seoul-Kathmandu is more than $1,000. This is because of high ground handling and landing charges, high cost of refuelling, and planes having to burn extra fuel during long holds for landing at Kathmandu due to congestion.The price of jet fuel in Kathmandu is $1,000 per kL, almost double the cost in New Delhi and Dhaka ($525/kL) and much higher than in Beijing ($750/kL). Cost of ticketing, handling and landing fees are much more expensive in Kathmandu compared to other Asian airports. A widebody aircraft has to pay  $6,000 for ticketing and ground handling per flight, which is also twice the amount in Delhi or Bangkok. Landing charges are similarly 30% higher in Kathmndu than in other South Asian airports.“Kathmandu airport <a href="https://www.nepalitimes.com/opinion/kathmandu-airport-is-nepal-in-a-microcosm/" data-saferedirecturl="https://www.google.com/url?q=https://www.nepalitimes.com/opinion/kathmandu-airport-is-nepal-in-a-microcosm/&amp;source=gmail&amp;ust=1576933289719000&amp;usg=AFQjCNEktvHnnT5kTNnyhMhcAyhS1UgLQQ">has seen some improvement</a>, and we will see more upgrades in the coming weeks,” Vaidya said. “However, the concerned authorities have to look into the high operating costs so that Nepal is a competitive destination for international airlines to fly to.”Other European carriers like Finnair have been scoping out Kathmandu flights, but they have been deterred by the European restrictions as well as high costs in Kathmandu, Vaidya added.He also said the government had formed a task force to look into removing the two-tier fares for foreigners and Nepalis in domestic flights as a further incentive to bring tourists to Nepal in 2020.Vaidya said there was also great potential for Turkish tourists to visit Nepal, as well as Nepalis vacationing in Turkey either as a destination or enroute from Kathmandu. He added that there is now a need for Nepal and Turkey to have embassies in each other’s countries to promote cultural and economic exchanges.

Turkish and Visit Nepal 2020 sign MoU

<img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221108151116/636a64a29c7e80680e0598eajpeg.jpg" alt="" width="927" height="401"/>Thai International introduced Nepal to the jet age with its first regular flights between Bangkok and Kathmandu on 4 December 1968, and the airline is marking its 51st anniversary with a series of events this year.The first flight was by a Caravelle aircraft that flew from Bangkok to Kathmandu with a stopover in Calcutta. The plane deployed iconic parachute from its tail on landing to slow down the plane because of Kathmandu airport's elevation and short runway at the time.After that, Thai used DC-9s and the bigger four-engined Douglas DC-8 on the route, bringing Nepal closer to the rest of the world and promoting tourism in Nepal through its Asia-Pacific and Europe network. In the 1970s, Thai International had a management contract with SAS, sharing crew and aircraft, and aggressively promoted tourism to exotic Asian destinations like Bali and Kathmandu from Bangkok.Thai International was also the first airline to start widebody service to Nepal with the Airbus 310 and Airbus 300s, and 15 years ago started flying its new Boeing 777s to Kathmandu. It dropped its Calcutta stopover, and increased the frequency to daily flights with convenient connections to other destinations in the airline's network.

Thai marks 51 years in Nepal

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Chinese tourist influx to Nepal in 2020

Make sure you visit Nepal in 2020

Turkish and Visit Nepal 2020 sign MoU

Thai marks 51 years in Nepal