<img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221110161148/636d1d829c7e80680e0af3bbjpeg.jpg" alt="" width="294" height="171"/>Ncell has collaborated with Rakuten Viber to offer a data pack with Viber messaging as an add-on. These latest data packages are available to both prepaid and postpaid subscribers across four top-performing data plans, Hero Packs, Nonstop YouTube, Triple Majja and SMS Packs with no added charge. Additionally, subscribers receive a free sticker and the paid sticker packs on Viber will be free exclusively for Ncell users to download.

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Ncell and Viber collaborate

<figure><img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221108151128/636a67739c7e80680e0599dbjpeg.jpg" alt="" width="4032" height="3024"/><figcaption>Photo: SAKINA ABIDI</figcaption></figure>Anubhav Nayyar is the Asia-Pacific Senior Director of Viber, one of the most popular communication apps in Nepal. Nepali Times spoke to him this week about Viber’s growth, its privacy policy and future plans.Nepali Times: What makes Viber so popular in Nepal?Anubhav Nayyar: If you look at all players, product wise, we are very similar. We have tried to cater our product and services to the emerging markets like Nepal where there are certain challenges … countries just a little behind the curve, where internet infrastructure is not that great. It is important to have hygiene services that are really good.I am very proud to say Viber has not had any downtime throughout the last couple of years unlike every other competitor. The biggest differentiator is the fact that we choose to focus on Nepal. That is what sets us apart. I have not seen many localised initiatives from other players. It is an important market for us, we have a high usage over here. We are the only app which is truly localised from a global perspective. We are evaluating localised UI (user interface) itself because there are a lot of people who would not be English-literate so then can we offer a service that is completely translatable. I do not mean a Google translate that is very literal, but actually translated in a way that people can understand.Read also: <a href="https://www.nepalitimes.com/here-now/nepal-is-becoming-a-nation-of-net-addicts/" target="_blank" rel="noopener">Nepal is becoming a nation of net addicts</a>, Sabina DevkotaWhat has the growth been like in 2019?It has been a very good year. In 2019 we grew in excess of 20% of our base and it is a big base here. What is very encouraging is that our growth is through communication and group communication. We have a couple of media partnerships such as with Online Khabar that have been doing really well. We have also decided to partner with HamroPatro to provide a horoscope to every Viber user who chooses to subscribe to this service. We have also partnered with Nepal Mediciti Hospital so users can request for an ambulance or any assistance through Viber. We take that as a responsibility. In the beginning of this year we hit a billion users across the world – a big landmark and a proud moment for all of us. We should be breaking even, a big landmark for a messaging communication platform that is completely free.How do you ensure user data protection? We are very passionate about user privacy. What sets us apart from our competition over here is that we are end-to-end encrypted by default. That is very important. The moment a message is sent from a mobile device, it gets encrypted and only the receiver’s phone can decode it. There are a lot of apps which will claim to be end-to-end encrypted, but you have to go into settings, find it and switch it on. We take user privacy very strongly. People do not want their intimate personal conversations out there in public, and that is the basic issue some of the major players have seen. Privacy is a birth right. To put it bluntly: we do not sell our user data to make money and it is a compromise we make. We are asked by advertisers and we lose those dollars, but we gain consumer trust.Viber has some things planned for <a href="https://www.nepalitimes.com/opinion/make-sure-you-visit-nepal-in-2020/" target="_blank" rel="noopener">VisitNepal2020</a>?It is very important initiative for the country and the government has put numbers behind it so we will be trying to help. We’ll be launching a sticker pack, a helpline and a tourist bot. It’s about meaningful reach.

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Viber will help Visit Nepal campaign in 2020

<img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221108141116/636a56e29c7e80680e0547adjpeg.jpg" alt="" width="640" height="439"/>The surest sign that Nepal has already become an online society is the spreading practice of ‘digital detox’, where <a href="Nepal%20is%20becoming%20a%20nation%20of%20net%20addicts" target="_blank" rel="noopener">addicted users</a> completely abandon connected devices, or at least take steps to drastically limit their online time.When checking, then rechecking, devices becomes such a daily distraction that it starts to disrupt our work, sleep or relationships, it is time to take a step back and evaluate the benefit of clicking yet another link to reveal the umpteenth bit of information for the day and ask: ‘Is it really necessary?’To be sure, there are many benefits also of the digital world for Nepal. The internet has democratised information flow, levelled the playing field, and in many cases turned citizens into actors and content providers themselves. #occupywallstreet morphed into <a href="http://archive.nepalitimes.com/blogs/thebrief/2013/04/06/solidarity-for-justice/" target="_blank" rel="noopener">#occupybaluwatar</a> and the <a href="https://www.nepalitimes.com/here-now/nepali-women-take-to-media-to-expose-abuse/" target="_blank" rel="noopener">#Metoo movement</a> encouraged long suppressed revelations about sexual assault in Nepal.Whether we see <a href="https://www.nepalitimes.com/banner/how-nepals-media-landscape-is-being-transformed/" target="_blank" rel="noopener">growing digitalisation</a> as positive or negative, one thing is sure: it is both, and Nepal will be even more digitised in the coming decades. A recent survey showed that 90% of Nepalis now own mobile devices, with half of them producing smartphones when asked, 95% of households have mobile phones for an average 2.5 devices per home<a href="https://www.nepalitimes.com/banner/facebook-nation/" target="_blank" rel="noopener">, 88% of us use Facebook frequently</a>, and a whopping 8.5 million Nepalis are on the platform today. 45% are on messenger, 35% use IMO for instant messaging and 34% are regularly on YouTube.Read also:<a style="background-color: #ffffff; font-size: 15px; letter-spacing: 0.01em;" href="https://www.nepalitimes.com/?p=32527&amp;preview=true" target="_blank" rel="noopener"> So, you want to quit Facebook?,</a> Reeti KC <a href="https://www.nepalitimes.com/?p=32537&amp;preview_nonce=96e6eb44eb&amp;preview=true" target="_blank" rel="noopener">Nepal’s new digital landscape,</a> Sonia Awale<a style="background-color: #ffffff; font-size: 15px; letter-spacing: 0.01em;" href="https://www.nepalitimes.com/?p=32431&amp;preview=true" target="_blank" rel="noopener">The Message is the Medium</a>, EditorialThese trends already have a major impact on where Nepalis get their information, what information they believe, and how that affects the trust between individuals and the institutions at the heart of a democratic society, including media and government.The survey found most Nepalis still consider mainstream media as generally reliable, as opposed to information on the Net, which very few believed. But as recent cases of Rabi Lamichhane, protests against heritage destruction, violence against women and corruption have shown: <a href="https://www.nepalitimes.com/from-the-nepali-press/social-media-and-democracy/" target="_blank" rel="noopener">social media content is now driving mainstream media coverage</a>. It is setting the agenda, and with it the potential for manipulation is growing.The Nepali Net is affecting politics because the young middle-class is now wired. Half of Nepal’s population is under 21, and this networked youth bulge will have huge political implications in the 2022 general election. Where new voters get their information, how they get it and what kind of information it is, will determine who rules Nepal and how in future. If the information is correct and credible, exposes wrongdoing, is fair to all concerned, and lets voters make up their own minds, the New Media will strengthen Nepal’s fragile democracy.If not, expect to hear more cries of ‘fake news’ and the growth of a digital media landscape that is likely to fuel the ‘digital detox’ trend.Read also:<a href="https://www.nepalitimes.com/here-now/nepalis-are-drifting-to-digital-media/" target="_blank" rel="noopener">Nepalis are drifting to digital media</a>, Madhu Acharya and Bhumiraj Chapagain<a href="https://www.nepalitimes.com/banner/how-nepals-media-landscape-is-being-transformed/" target="_blank" rel="noopener">Nepal's changing media landscape</a>, Sharecast Initiative<a href="https://www.nepalitimes.com/editorial/new-news/" target="_blank" rel="noopener">New news</a>, Editorial

Digital detox

<figure><img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/2022110710110/6368c9e29c7e80680e02f2d8jpeg.jpg" alt="" width="4032" height="3024"/><figcaption>Photo: Madhu Acharya</figcaption></figure>Some 4,145 respondents in 38 sample districts of all seven provinces were surveyed in January and February this year to measure their ownership of communication devices, mass media consumption patterns, and their views on the press itself.The exercise was undertaken by Sharecast Initiative Nepal, and the 2018 survey was the third in a series supported by multiple Nepali organisations. The study also explores most popular radio and tv programs and stations, and current trends in social media engagement and Internet usage.<h2>Sample distribution by districts</h2><iframe style="border: none;" title="02_Sample Districts and Sample Size" src="https://e.infogram.com/bebf9db3-8122-4a84-897a-0eed1961881f?src=embed" width="1024" height="769" frameborder="0" scrolling="no" allowfullscreen="allowfullscreen"></iframe>Province 4 led the way with the highest mobile phone ownership (99%) with 64% of them being smartphones. The province, of which Pokhara is the capital, also had 38% of its people using the Internet daily.Mobile phones are by far the most common communication device in Nepal today with an overwhelming majority of 96% of respondents owning one at the household level, and individually they are owned by 90%. Of these, slightly more than half were smartphones, and only 18% of respondents said they used laptops, desktops or tablets at home.<iframe style="border: none;" title="Ownership of Media at Provincial level" src="https://e.infogram.com/25c1f655-576f-4465-b6f1-854a08f517dd?src=embed" width="1509" height="844" frameborder="0" scrolling="no" allowfullscreen="allowfullscreen"></iframe>Among the 35% who have access to regular Internet, 98% respondents said they use mobile phone for Net access. Only 5.2% of respondents said they used laptops/tablets for the Internet whereas only 0.8% respondents used personal computers.Nearly three-fourths of those polled used mobile data to access Internet while only 19% said they had access to broadband Internet or WiFi at home.Easy access to mobile data, smart phone penetration along with competitive rate from telecom companies are attracting mobile users to access the Internet on their phones. Broadband Wi-Fi is still limited in urban affluent households.<iframe style="border: none;" title="Access to Media" src="https://e.infogram.com/31758454-5be6-4a5d-a59b-b3c743e087af?src=embed" width="842" height="670 " frameborder="0" scrolling="no" allowfullscreen="allowfullscreen"></iframe>Among Internet users, Facebook was the highest (81%) with Messenger, IMO, YouTube, Viber and Whatsapp trailing close behind. In the 16-24 age group, Facebook use was 86%. An estimated 8 million Nepalis are said to be on Facebook, and is popular with both literate as well as illiterate people.<iframe style="border: none;" title="Use of Internet" src="https://e.infogram.com/13a6565e-1bd4-412c-aef6-aad4dc3e29e2?src=embed" width="960" height="740" frameborder="0" scrolling="no" allowfullscreen="allowfullscreen"></iframe>IMO is widely used to connect with relatives in Middle East where migrants are working in the highest numbers. Even though it has risky privacy issues, IMO works well even with low bandwidth. Media digital aggregator HamroPatro was the only Nepali application mentioned as a favourite by 1.3% Internet users.In the electronic media, tv has overtaken radio with 56% of households now owning tv sets with only 29% having traditional radio receivers at home.<iframe style="border: none;" title="Main source of News" src="https://e.infogram.com/d5e63668-3d55-4d91-a215-db60e4a5d34f?src=embed" width="940" height="788" frameborder="0" scrolling="no" allowfullscreen="allowfullscreen"></iframe>Access to electricity, DTH and cable coupled with remittance savings, (one in three respondents had someone from the household working abroad) being used to buy tv monitors. Interestingly, 56% of respondents said they tuned in to FM radio on their phones.Press readership trails behind radio with only 21% of respondents saying they had been able to get hold of a hardcopy in the last six months. Among those readers, only 6% said they read a paper daily, relying on radio and tv for local, national and international news.<img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/2022110710110/6368c9e69c7e80680e02f2d9jpeg.jpg" alt="" width="1665" height="1082">Among the respondents, 35% said they had regular access to the Internet, with 24% of them using it daily. This finding contradicts the recent Nepal Telecom Authority data which is primarily based on the mobile simcard distribution and stated that 63% of Nepal’s population had Internet access.One of the most interesting findings of this survey was in answers to the question about which source of news were most reliable. About a third said they trusted tv and radio, however only 3% trusted newspapers and less than 2% found information on the Internet to be reliable. Many found neighbours to be much more trustworthy than the information available online.<iframe style="border: none;" title="Reliable Source of News" src="https://e.infogram.com/af89e92d-c60d-45d5-9b3b-e57935e1ff01?src=embed" width="960" height="720" frameborder="0" scrolling="no" allowfullscreen="allowfullscreen"></iframe>Unlike India and other countries in the region, the big chunk of people watching Nepali tv channels do so for news (85%) followed by entertainment (43%). When asked why, a majority said they did not find Nepali entertainment programs particularly appropriate.An overwhelming 86% of tv viewers watch programs in the evenings, and more women watch television than men in the evenings. The men watch more tv in the mornings. This is true across variables such as age, province, ecological regions, caste, education and occupation.<iframe style="border: none;" title="TV Source" src="https://e.infogram.com/da1c38bf-2c7b-4c8e-ba46-e93ae54d8394?src=embed" width="960" height="720" frameborder="0" scrolling="no" allowfullscreen="allowfullscreen"></iframe>Of tv users 35% of households have local cable without setup box, and 33% are hooked up to Nepal’s only direct to home (DTH) company. The remaining 32% use local setup boxes, illegal Indian DTH as well as digital tv providers. This scenario is expected to change with the government’s new policy for cable companies to digitise tv sources.Survey lead and analysis:Madhu Acharya,Bhumiraj ChapagainStatistics and methodology:Balkrishna Khadka<a href="http://www.sharecast.org.np/" target="_blank" rel="noopener">www.sharecast.org.np</a><h1>How the survey was done</h1><img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/2022110710110/6368c9e99c7e80680e02f2dajpeg.jpg" alt="" width="4032" height="3024">Interviews were conducted with 4,145 respondents in 38 sample districts over seven provinces in January-February 2018.There is an error margin of 1.52% at 95%. The 77 districts were sample frame stratified by Provinces. The primary sampling unit was the district, with 198 sample wards selected from the 38 districts. Sample households (21) were selected using random walk methods.

Nepal's changing media landscape

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Ncell and Viber collaborate

Viber will help Visit Nepal campaign in 2020

Digital detox

Nepal's changing media landscape