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2020’s tips for 2021

<figure><img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221109101152/636b789a9c7e80680e0646adjpeg.jpg" alt="" width="900" height="600"/><figcaption>Visitors arriving at Tribhuvan International Airport. Photo: BIKRAM RAI</figcaption></figure>The <a href="https://www.nepalitimes.com/banner/why-nepal-must-watch-about-coronavirus-but-not-panic/">COVID-19 epidemic</a> is subsiding in China where it originated, and is now erupting in outbreak clusters across the world. First carried by international travellers (mainly new year holiday makers from China in January-February), it spread through public places. Interestingly, pilgrimage sites like Qom in Iran, a little known evangelical sect in Daegu in Korea, churches in northern Italy, and a synagogue New York were cluster epicentres.A virus is a strand of genetic material that can infiltrate cell nuclei, splicing itself into the DNA of the host and commanding the organism to be its vehicle for transmission. Being a mutant, the COVID-19 is one step ahead of genetically engineered vaccines, and is so smart it piggy-backs on the mobility of human beings to go around the world.The virus has figured out that it does not make much sense to make the humans it infects so sick that they cannot travel – defeating the purpose of maximum infection. COVID-19 patients can be carriers even though they do not show any outward signs of being infected. Even if they have a sore throat or a cough, they are not bed-ridden and commute to work or travel on business, spreading the virus along the way.This mode of transmission is also designed for maximum effect. After leaping the animal-human barrier, it took the easiest path for human-to-human infection by entering the respiratory tract through touch or cough droplets. The virus likes the cold, which is why it spread so quickly during the northern hemisphere winter.Now that the epidemic has gone global, nationality profiling at airports is absurd. On Monday, police at Nagdhunga stopped buses and asked if there were any Chinese on board.  Removing visa on arrival for travelers from ‘infected countries’ does not make sense anymore – you either go whole hog and stop all outsider travel altogether like Bhutan has done, or you let everyone in after screening.In fact, for all we know Nepal is already an ‘infected country’ we just have not bothered to diagnose anyone. Nepal’s officials appear to believe in a vaccine called ‘Pashupatinath’, and expect the protector deity to see us through this crisis. Who knows, it may be our lackadaisical attitude towards personal hygiene, sanitation or waste management that has given Nepalis a certain immunity against viral infections.Scientist <a href="https://www.nepalitimes.com/banner/why-nepal-must-watch-about-coronavirus-but-not-panic/">Sameer Mani Dixit at the Central for Molecular Dynamics</a> calls this the ‘hygiene hypothesis’ – by allowing germs to thrive we develop an immunity to viral and bacterial infections just like a vaccine would. Dixit says it was “pure miracle” that the 2012 MERS epidemic did not affect Nepal in a big way.The coronavirus epidemic adds to the burden of older existing infections that afflict  Nepalis, and takes attention away from bigger bacterial killers like <a href="https://www.nepalitimes.com/banner/tb/">TB</a>, <a href="http://archive.nepalitimes.com/news.php?id=12158">typhoid</a> and <a href="https://archive.nepalitimes.com/news.php?id=16988">diarrhoea</a>, vector-borne eukaryote parasites like <a href="https://www.nepalitimes.com/banner/mosquitoes-move-up-mountains-as-the-earth-warms/">malaria</a>, or other insect-borne virus like <a href="https://www.nepalitimes.com/here-now/nepal-is-a-microcosm-of-all-of-the-changes-in-world-health/">dengue</a> and encephalitis. A public health system already overstretched to deal with these chronic epidemics is not at all prepared for yet another virulent onslaught.However, we cannot expect superstition or lack of sanitation to save us. Nepal is now linked to the global economy, and as such this worldwide epidemic has hit two of the mainstays of our economy: migration and tourism, which together account for nearly 40% of the GDP.As <a href="https://www.nepalitimes.com/opinion/labour-mobility/crossborder-virus-and-nepali-migrant-workers/">Upasana Khadka shows in her column</a>, Nepal is paying a price for such an overwhelming reliance on migration. The moratorium on migrant workers flying to Korea and Qatar is a gut punch to Nepal’s economy. Nepali workers in the Gulf, Malaysia and Korea-Japan are already affected by the slowdown in the global economy.And the COVID-19 scare hit Nepal right at the start of the <a href="https://www.nepalitimes.com/latest/lets-call-off-visit-nepal-year-2020/">Visit Nepal 2020</a>, which means the country will not meet the already unrealistic target of bringing 2 million tourists this year with an ill-planned campaign. March arrivals, except Chinese tourists, were still all right, but there have been massive cancellations of treks and expeditions for April. As our report shows, the impact on employment and income for service providers in hospitality and farmers dependent on selling produce to hotels is huge. VNY2020 has already been put off, and the government has taken the welcome step of using the budget to improve tourism infrastructure.Despite fear going more viral than the epidemic itself, there are some positive outcomes from COVID-19. Nepal’s hospitality industry has once more recognised the importance of domestic tourism. China’s recognition of the animal-transmission route may actually help <a href="https://www.nepalitimes.com/banner/coronavirus-outbreak-may-curb-wildlife-trafficking/">save endangered species like pangolins</a> from extinction. Oil prices have come down, and global economic downturn has reduced air pollution and carbon emissions.Read also: <a href="https://www.nepalitimes.com/editorial/when-panic-goes-viral/" target="_blank" rel="noopener">When panic goes viral</a>, Editorial

FEAR GOES VIRAL

https://youtu.be/DFPptJWoYOkEarlier this month, at the start of the Visit Nepal 2020 campaign, colourful and larger than life fiberglass sculptures of squatting yetis appeared overnight at Kathmandu landmarks.Those who didn’t know about the tourism campaign were bewildered by the 2-metre tall figures that were installed imposingly in Boudha, Kathmandu Darbar Square, Thamel and various malls.“At first glance, I thought it was a statue of Hanuman or Mahabir. When I looked closely, it seemed like a laughing Buddha. But it was only later that I found out that it was a yeti mascot,” recalls Deepak Prasad Shrestha of the Indra Jatra Organising Committee.Many others voiced similar sentiments – they either had no idea what the figures were or wondered why these yetis were suddenly all over town. The yeti mascots, as other multiple painted fiberglass sculptures like the Buddy Bears in Berlin and the cows of the New York Cow Parade, are attempts to bring diverse artistic expression into the public sphere.Read also: <a style="background-color: #ffffff; font-size: 15px; letter-spacing: 0.01em;" href="https://www.nepalitimes.com/review/guru-rimpoche-in-a-new-light/" target="_blank" rel="noopener">Guru Rimpoche in new light</a>, Sewa Bhattarai<figure><img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221109101124/636b71bb9c7e80680e0600e8jpeg.jpg" alt="" width="1920" height="1080"/><figcaption>All Photos: MONIKA DEUPALA</figcaption></figure>The yeti – selected by the Visit Nepal Year organisers and conceptualised as a mascot by US-based <a href="https://archive.nepalitimes.com/article/Nepali-Times-Buzz/The-world-beyond-thangkas,3139" target="_blank" rel="noopener">Nepali artist Ang Tsherin Sherpa</a> – is a mythical creature of Himalayan folklore. The Visit Nepal 2020 secretariat felt it was a fitting symbol of Nepal’s unique mystique.Out of the 108 statues that have been planned for completion by the end of the year, only 20 have been painted over by various artists, sold and displayed. The artists have the freedom to paint their yetis as they please. The figures are valued at Rs500,000 each and are sold by the artists independently.<img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221109101124/636b71be9c7e80680e0600e9jpeg.jpg" alt="" width="1500" height="1000">The VNY2020 organisers bought four statues to display in rotation in public spaces in Kathmandu. Private companies and organisations like Labim Mall, The World Bank and Jyoti Group have bought the mascots and displayed them on their premises in support of the tourism campaign.But there has been criticism regarding the funding of the yeti statues and speculation about where the revenue from sales is going.Niki Shrestha at the VNY 2020 secretariat says, “We want to make it clear that this isn’t a government- or Tourism Board-funded project. The revenue from the sales of the statues goes to the artists who dedicated their time and effort to supporting the tourism campaign.”Read also: <a href="https://www.nepalitimes.com/opinion/make-sure-you-visit-nepal-in-2020/" target="_blank" rel="noopener">Make sure you visit Nepal in 2020</a>, Anil Chitrakar<img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221109101124/636b71c29c7e80680e0600eajpeg.jpg" alt="" width="1920" height="1080">The use of religious and cultural motifs on the statues of the mythical creatures has also seen criticism. Two of the yetis that were stationed in Kathmandu Durbar Square this week had Kumari themes to them. In one, by noted artist Erina Tamrakar, the living goddess’s third eye was painted on the yeti’s forehead. In another, there was an image of the Kumari on the yeti’s back. Locals of the area, calling these depictions “insensitive”, spray-painted over them and over other religious iconography that the artists had used.Deepak Prasad Shrestha of the Indra Jatra Committee says, “The Kumari is a living goddess, who is only brought out once a year. We were so surprised to see it being painting on a creature that does not even exist.” Those statues have since been removed from the area.Curator Sangeeta Thapa of the Siddhartha Art Gallery says, “I think the yetis are a beautiful concept and I feel sad that an artist’s work was vandalised like that. There should have been better dialogue between the public and the organisers on what to do with the statues instead of ruining a piece of art.”In the coming year, the yeti mascots are to be displayed at airports and locations around the world, bringing the once elusive yeti to places near and far.Read also:<a style="letter-spacing: 0.15px; font-weight: bold; background-color: #ffffff;" href="https://www.nepalitimes.com/editorial/the-nepal-brand/" target="_blank" rel="noopener">The Nepal Brand</a>, Editorial<a href="https://archive.nepalitimes.com/article/Nepali-Times-Buzz/art-on-the-city-kathmandu-triennale,3607" target="_blank" rel="noopener">Artavaganza</a>, Smriti Basnet

Love it or hate it, it’s abominable

<figure><img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221109101116/636b703c9c7e80680e060069jpeg.jpg" alt="" width="1500" height="1001"/><figcaption>Look east : Sunrise near Phaplu in Solu Khumbu after recent snowfall. Photo : MANISH PAUDEL</figcaption></figure>Ever since Time magazine printed a story in 1992 titled ‘Goodbye Shangrila’, Nepal’s travel trade and government have tried to clean up the country’s international image.Visitor arrivals plummeted during the conflict years, and even after the ceasefire there was negative publicity about the instability, strikes and shutdowns. The earthquake and the Blockade also <a href="http://archive.nepalitimes.com/article/nation/tourism-is-down-but-not-out-in-nepal,2262" target="_blank" rel="noopener">hit tourism hard</a>.But Nepal is such <a href="http://archive.nepalitimes.com/regular-columns/guest-editorial/a-solid-tourism-brand-for-nepal,845" target="_blank" rel="noopener">a solid brand</a>, and such a unique tourism product, that visitor numbers are picking up again. Finance Minister Yubaraj Khatiwada is credited with picking <a href="https://archive.nepalitimes.com/article/nation/bringing-in-two-miilion-tourists,3551" target="_blank" rel="noopener">the target of 2 million</a> as a way to revive income from tourism to help balance Nepal’s growing trade deficit.Read also: <a href="https://www.nepalitimes.com/?p=38900&amp;preview_nonce=76ffe3ead4&amp;preview=true" target="_blank" rel="noopener">The Nepal Brand,</a> EditorialIn the 1980s, tourism made up 22% of Nepal’s GDP. It now contributes only 4%, not necessarily because tourism is down, but because other sectors like remittances and trade have grown. Under Tourism Minister Rabindra Adhikari, 2020 was chosen to promote Nepal internationally so that we could reach the magic 2 million figure.But Adhikari was <a href="https://www.nepalitimes.com/banner/the-last-journey/" target="_blank" rel="noopener">killed in a helicopter crash last year</a>, and travel trade executives say promotion activities have not been effective enough. President Bidya Devi Bhandari inaugurated <a href="https://www.nepalitimes.com/opinion/make-sure-you-visit-nepal-in-2020/" target="_blank" rel="noopener">Visit Nepal Year 2020</a> at Kathmandu’s main stadium on 1 January with fireworks and a flypast of military helicopters. But critics said the money would have been better spent on promotion abroad.Read also:<a href="https://www.nepalitimes.com/banner/chinese-tourist-influx-to-nepal-in-2020/" target="_blank" rel="noopener">Chinese tourist influx to Nepal in 2020</a>, Josie Wang<a href="https://www.nepalitimes.com/opinion/make-sure-you-visit-nepal-in-2020/" target="_blank" rel="noopener">Make sure you visit Nepal in 2020</a>, Anil ChitrakarInstead of promoting Nepal within Nepal, the government should have cleaned up Nepal. The country’s image has suffered lately because of social media posts by visitors shocked by Kathmandu’s squalour and <a href="https://www.nepalitimes.com/here-now/air-pollution-is-more-dangerous-than-smoking/" target="_blank" rel="noopener">pollution</a>.<a href="https://www.nepalitimes.com/here-now/unusual-appointment-extraordinary-tasks/" target="_blank" rel="noopener">Tourism Minister Yogesh Bhattarai</a> has been ridiculed in social media for visiting Sydney this week, in the middle of a bushfire emergency, to promote Nepal. The government has also run into flak for a daft proposal to mandate very Nepali worker flying out to wear Visit Nepal t-shirts and caps.Bhattarai admits that airports need to be upgraded and service improved. But he adds: “There have been improvements at <a href="https://www.nepalitimes.com/opinion/kathmandu-airport-is-nepal-in-a-microcosm/" target="_blank" rel="noopener">Kathmandu Airport</a>, we are taking steps to make the travel experience more pleasant.”Read also: <a href="https://www.nepalitimes.com/banner/pokhara-nepals-new-aviation-gateway/" target="_blank" rel="noopener">Pokhara: Nepal's new aviation gateway</a>, Kunda DixitThe travel industry says the emphasis should be on making a Nepal trip as convenient as possible for visitors by streamlining the airport, its tedious visa-on-arrival process, and sprucing up the country’s crumbling infrastructure. There should also be a moratorium on <a href="https://www.nepalitimes.com/banner/new-high-way-to-dolpo/" target="_blank" rel="noopener">excavators digging roads over trekking trails</a>. The other deterrent is that Nepal is an expensive place to travel to because the <a href="https://www.nepalitimes.com/banner/high-cost-lays-aviation-low-in-nepal/" target="_blank" rel="noopener">price of aviation fuel here is double</a> that in other airports in the region.Says hotelier Yogendra Shakya: “Nepal is ideally placed to tap the vast tourism potential from India, China and Southeast Asia, and promotion should focus there first.”

Long road back to Shangrila

<img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221109101116/636b703f9c7e80680e06006ajpeg.jpg" alt="" width="1050" height="570"/>On new year’s day, President Bidya Devi Bhandari inaugurated <a href="https://www.nepalitimes.com/opinion/make-sure-you-visit-nepal-in-2020/" target="_blank" rel="noopener">Visit Nepal Year 2020</a>, aimed at attracting <a href="https://archive.nepalitimes.com/article/nation/bringing-in-two-miilion-tourists,3551" target="_blank" rel="noopener">2 million tourists</a> this year, at a lavish show in Kathmandu’s main stadium with fireworks and a flypast of military helicopters.There was only one thing wrong with the event: it was in Kathmandu and not in the countries from which it is <a href="https://www.nepalitimes.com/banner/chinese-tourist-influx-to-nepal-in-2020/" target="_blank" rel="noopener">trying to attract visitors</a>. The money would have been better spent on targeted promotion in selected countries.Read also: <a href="https://www.nepalitimes.com/?p=38885&amp;preview_nonce=4d8ff09bce&amp;preview=true" target="_blank" rel="noopener">Long road back to Shangrila</a>, Mukesh PokhrelIt might have been an even better idea to spend the money <a href="https://www.nepalitimes.com/opinion/kathmandu-airport-is-nepal-in-a-microcosm/" target="_blank" rel="noopener">sprucing up Kathmandu airport</a>, fixing the roads, and cleaning up a once-beautiful Valley that has become an ulcer — before bothering to convince visitors to come.All seven provinces inaugurated the campaign with much fanfare. The parades were performed by Nepalis and the spectators were Nepalis. How does that help bring more tourists to Nepal?Well-intentioned it may be, but the entire Visit Nepal campaign has been mediocre and sloppy every step of the way — planned and executed by people without imagination or knowledge about the tourism industry.Read also:<a href="https://www.nepalitimes.com/banner/chinese-tourist-influx-to-nepal-in-2020/" target="_blank" rel="noopener">Chinese tourist influx to Nepal in 2020</a>, Josie Wang<a href="https://www.nepalitimes.com/opinion/make-sure-you-visit-nepal-in-2020/" target="_blank" rel="noopener">Make sure visit Nepal in 2020</a>, Anil ChitrakarThe travel industry is generally unenthusiastic, and it is understandable why:<ul><li>There has been insufficient preparation in the countries we should have prioritised for promotion</li> <li>Publicity and marketing should have started at least two years ago, not on January 1.</li> <li>The Ministry of Tourism has shown utter fecklessness by asking ambassadors to send senior ministers for the 1 January event in Kathmandu. (Why would anyone spoil a new year’s holiday and travel all the way at such short notice?)</li> <li><a href="https://www.nepalitimes.com/here-now/unusual-appointment-extraordinary-tasks/" target="_blank" rel="noopener">Minister of Tourism Yogesh Bhattarai</a> travelled to Australia to launch the campaign in the middle of a national fire emergency.</li> <li>Bhattarai then announced that Nepali workers travelling abroad would mandatorily have to wear Visit Nepal caps and t-shirts. Everyone ignored this edict.</li> <li>Nepal Tourism Board lost its chief at the start of VNY 2020.</li> <li>There should be a revenue target, not a target of 2 million visitors.</li> <li>The <a href="https://archive.nepalitimes.com/article/nation/Air-jam,4196" target="_blank" rel="noopener">only aerial gateway to Nepal is a disgrace</a>. It seems purpose-built for maximum inconvenience, with an incomprehensible visa-on-arrival process and an excruciating queue at the <a href="https://www.nepalitimes.com/opinion/metal-free-ass/" target="_blank" rel="noopener">‘metal free’ x-ray</a>.</li> <li>Nepal sells itself for cheap, but it is an expensive destination to get to mainly because of the <a href="https://www.nepalitimes.com/banner/high-cost-lays-aviation-low-in-nepal/" target="_blank" rel="noopener">high cost of aviation fuel</a> which airlines are compelled to pass on to passengers.</li></ul>The miracle is that despite everything we do to dissuade them, visitors still come to Nepal. The country has such high brand equity that even though we have done everything to wreck it with all the squalour and decrepitude in Kathmandu and our Byzantine bureaucracy, tourists still come.We have even destroyed the countryside with <a href="https://www.nepalitimes.com/banner/new-high-way-to-dolpo/" target="_blank" rel="noopener">haphazard road-construction along popular trekking routes</a> —  treacherous passages that even the bravest fear to tread.Read also: <a href="https://www.nepalitimes.com/banner/pokhara-nepals-new-aviation-gateway/" target="_blank" rel="noopener">Pokhara: Nepal's new aviation gateway</a>, Kunda DixitInstead of promoting Nepal within Nepal, the government should mark Visit Nepal 2020 by cleaning up Nepal in 2020. The trekking trails need to be preserved and cleared of <a href="https://www.nepalitimes.com/from-the-nepali-press/a-plastic-republic/" target="_blank" rel="noopener">plastic garbage</a>, it has to be convenient and safe to get to the hinterland, and visitors should be encouraged to spend their money where it is needed the most — in the villages through which they hike.There is the idea that only Kathmandu, <a href="https://www.nepalitimes.com/banner/pokhara-nepals-new-aviation-gateway/">Pokhara</a>, <a href="https://www.nepalitimes.com/here-now/u-thant-kenzo-tange-and-the-buddhas-birthplace/" target="_blank" rel="noopener">Lumbini</a> and <a href="https://www.nepalitimes.com/banner/how-many-tigers-in-nepal/">Chitwan</a> are Nepal’s tourist attractions. There is  fundamental ignorance among policymakers about what a tourist is looking for in Nepal — they do not come here to be extorted every step of the way with two-tier pricing for tickets for museums to domestic airlines.In the past, the Maoist insurgency, a decade of political instability with frequent shutdowns (hotel vans still carry ‘Tourist Only’ on windshields as a relic from that era), the earthquake and the Blockade could have been blamed for <a href="http://archive.nepalitimes.com/article/nation/tourism-is-down-but-not-out-in-nepal,2262" target="_blank" rel="noopener">low visitor numbers</a>. We have no more excuses. Nepal now is a vibrant democracy with a strong government.Publicity within the country for Visit Nepal 2020 must be channeled to making people aware about cleanliness, maintaining infrastructure, reducing bureaucratic red tape, and streamlining procedures to make visitors’ stay as convenient as possible by treating them really as gods, not as wallets.Only then will tourism once again be a strong pillar of the economy. The industry that once contributed 22% to the national GDP now contributes only 4%. Tourism income can help Nepal redress it growing trade gap.Nepal’s location is ideal for tourism. We need to expand the <a href="https://www.nepalitimes.com/banner/keeping-nepal-airlines-airworthy/" target="_blank" rel="noopener">country’s national airline</a>, spread its network and rebuild the Nepal brand.<h2>10 years ago this week</h2>The Nepali Times edition of <a href="http://archive.nepalitimes.com/issue/484" target="_blank" rel="noopener">#484</a> from 8-14 January 2010 ten years ago was full of revelation of a fallout between Pushpa Kamal Dahal and Baburam Bhattarai. Even the Ass made fun of it. But this paragraph from Prashant Jha’s column, Plain Speaking said it all:Nepal may still have been stuck in a bloody conflict but for Dr Baburam Bhattarai and his emphasis on democratic republicanism. The ongoing attempts to marginalise him within the Maoists reveal much about the balance of power and how counterproductive it could be for the peace and constitution-writing process.By snubbing Bhattarai and his ‘line’ again - as Prachanda did by depriving him of the deputy prime ministership in August 2008 and incorporating Kiran’s views at Kharipati two months later - the Maoists run the risk of undermining their achievements, repeating the mistakes of their 20th century communist counterparts, and failing.<img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221109101116/636b70429c7e80680e06006bjpeg.jpg" alt="" width="324" height="500">...

THE NEPAL BRAND

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