Sirjana Sizzu Sirjana Sizzu does not recall having stayed in any one place for any length of time &nbsp;since she left her home in West Rukum to travel to Upper Dolpo in 2020. Sirjana had an affinity for the great outdoors from a young age, and graduated in forestry from a college in Kathmandu. She wanted to get a government job, but was unsuccessful twice.&nbsp; We reached Sirjana on the phone one recent afternoon in Bardia, where she had just returned from a safari. Months earlier she was 4,100m up at Panch Pokhari in Sindhupalchok. “I go where my whim takes me, I might be in one district today and another tomorrow, home is wherever I happen to be,” says the 27-year-old travel content creator. “I did not see a tiger but I definitely heard one, so I think it must have seen me.”&nbsp;  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20240309040332_dccdfd6dc1d37ad868b43524fd94b58eeb5f722e73f8f63029fcf8c473f76d87.jpg" data-media-id="editor_0" data-image-id="20240309040332_dccdfd6dc1d37ad868b43524fd94b58eeb5f722e73f8f63029fcf8c473f76d87" data-rendition-name="original" width="2000" height="1500" loading="lazy" alt="Women travellers"> <figcaption>Sirjana Sizzu.</figcaption> </figure>  One of the lowest moments in Sirjana's life became a turning point because she had gone off to explore the mountains near her home. Filming and posting videos on YouTube seemed like a natural next step, which was easy because she had posted clips during her forestry field trips.&nbsp; Sirjana began documenting her journeys to little-known destinations in Karnali Province, filming and editing on her phone and posting on YouTube — learning as she went along.&nbsp; <a href="https://www.youtube.com/@sirjanasizzu">Her YouTube channel</a> has amassed more than 100,000 subscribers, placing her among the top Nepali travel vloggers. But the life of a content creator is not easy. Monetisation is complicated, and the lack of connectivity in remote areas is a hindrance. Navigating the intricacies of being a content creator in Nepal is an adventure in itself. Sirjana remembers passing through remote villages in Karnali where people were initially wary of outsiders, but who welcomed her into their homes, and even helped her film. She says, “When a person takes the very first step to unexplored places, it is easier for others to follow because Nepalis always make space after initial &nbsp;apprehension. Even though I travel solo, I am never alone. The people I meet become my companions and my friends.” Vedica Gajurel  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20240309010344_d8025d2bf1724eceda49575a83742356dc9063c9ef409c96255f34152e093fe6.jpg" data-media-id="editor_2" data-image-id="20240309010344_d8025d2bf1724eceda49575a83742356dc9063c9ef409c96255f34152e093fe6" data-rendition-name="original" width="1500" height="2000" loading="lazy" alt="Women travellers "> <figcaption>Vedica Gajurel in Ilam.</figcaption> </figure>  Vedica Gajurel set out alone towards Tadapani from Khopra along a wild and little-travelled trail in the Annapurna region last October. Her phone speaker was on full volume to scare off wild animals when she heard wild animals in the steep undergrowth. &nbsp; Vedica called the owner of the nearest teahouse and told him what was going on. He told her to stay put, he was coming to get her. The noises got louder and closer. It was a pair of bears. The teahouse owner escorted her to Tadapani, telling her it was a good thing she hadn’t encountered the animals since Himalayan black bears can be dangerous. The 30-year-old chartered accountant <a href="https://www.youtube.com/@vedicaofficial">posts vlogs</a> of her domestic and international travels on YouTube, but the encounter with the bear was too scary and she did not film it.  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20240309040332_909571b6980be93fd9f72bbb79cd0a5076c38107efa6e234c5571644d8b00715.jpg" data-media-id="editor_4" data-image-id="20240309040332_909571b6980be93fd9f72bbb79cd0a5076c38107efa6e234c5571644d8b00715" data-rendition-name="original" width="2000" height="1125" loading="lazy" alt="Women travellers"> <figcaption>Vedika Gajurel in Annapurna Base Camp.</figcaption> </figure>  Vedica completed high school in Hetauda and did her chartered accountant degree in New Delhi. But even during her internship, she had begun to feel claustrophobic in narrow office cubicles. &nbsp; “I soon realised that corporate life was not for me,” says Vedica, who returned to Nepal in 2018 and worked in banks before calling it quits. “I did not know what I was going to do after I left my job, but I knew I needed to explore.” Vedica did her first journey in Bandipur, and since then has done the Mardi Trek, to Janakpur and Swargadwari, as well as beyond to Thailand, Cambodia, and Laos. She has more than 11,000 subscribers on YouTube.&nbsp; For Vedica, this is more a hobby than a source of income and she pays for her travels through occasional freelance jobs and investments in the stock market. “Earning through content creation is still not sustainable in Nepal,” she says.&nbsp; Travel content creators like Vedica do not let doubts and worry hold them back. Along the way, they have learned to manage everything themselves, from planning to filming and editing to posting. Vedica earliest memories of her travelling alone are of visiting a village of the Lepcha people near Nepal’s eastern border. She was nervous at first, but the villagers organised a welcome program just for her and this put her at ease. Divya Dhakal  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20240309010344_e88619f91205ded90c34f9ca89ea6ab2d7c0921598ae7bb0c6442607e4eb1b5a.jpg" data-media-id="editor_5" data-image-id="20240309010344_e88619f91205ded90c34f9ca89ea6ab2d7c0921598ae7bb0c6442607e4eb1b5a" data-rendition-name="original" width="2304" height="1536" loading="lazy" alt="Women travellers"> <figcaption>Divya Dhakal in Khumai Danda below Machhapuchre.</figcaption> </figure>  While some content creators prefer to produce longer vlogs on YouTube, many more post shorter content on Instagram and TikTok.&nbsp; Divya Dhakal has woken up to mountain sunrises all her life in her hometown of Pokhara. The 27-year-old has a Master’s in adventure tourism, and works in hospitality while travelling and creating content in her downtime.&nbsp; “Having grown up surrounded by peaks, it was natural to have the urge to travel and explore,” says Divya, who hiked to Poon Hill for the first time in 2015 and then travelled to Tara Lake in 2019. Unlike more spontaneous digital creators, Divya plans her travel carefully, researching places and communities beforehand. She posts short clips on Instagram, providing context and information on her travels through narration and text-on videos.&nbsp;  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20240309040332_86b6184e417cbf20859a90963db8c4cf39fd677446caa3a6f9afdf1d495a2b5a.jpg" data-media-id="editor_6" data-image-id="20240309040332_86b6184e417cbf20859a90963db8c4cf39fd677446caa3a6f9afdf1d495a2b5a" data-rendition-name="original" width="2000" height="1500" loading="lazy" alt="Women travellers"> <figcaption>Divya Dhakal in Dhorpatan.</figcaption> </figure>  Divya thinks it is better to have financial stability before becoming a full time travel volgger since there is not much money coming in from the posts.&nbsp; “Instagram is more convenient for me, because it takes less time, while YouTube would take more dedication and effort,” explains Divya who has 32,000 <a href="https://www.instagram.com/divyadhakal_/?hl=en">followers on the platform</a>. Most women who travel and vlog say their parents are concerned for their safety, but Divya says now that she has established herself in the field, the worries have diminished.&nbsp; Divya recalls staying in a cowshed with nomadic herders in meadows blooming with wildflowers in Dhorpatan in 2022, one of her most meaningful travel experiences. She adds, “The narratives, culture, and ways of life of such far flung communities, especially in western Nepal, are entirely different from the rest of the country.”&nbsp; Pratikcha Karki  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20240309010348_724949c520c99e79b78fb428ee48cd0e997e78066740ae3c11d99d435c4bb413.jpg" data-media-id="editor_8" data-image-id="20240309010348_724949c520c99e79b78fb428ee48cd0e997e78066740ae3c11d99d435c4bb413" data-rendition-name="original" width="1500" height="2000" loading="lazy" alt="Women travellers"> <figcaption>Pratikcha Karki in Chhomrong, in Annapurna Base Camp.</figcaption> </figure>  Pratikcha Karki was born and raised in Sikkim and had been to Nepal only a few times previously, once as a toddler, and later on to visit relatives in eastern Nepal.&nbsp; “I was never keen on travelling,” says the 26-year-old chemistry graduate who is currently pursuing an MA in English. “My family insisted I get to know the world, so I thought why not establish my independence through travel.” Everything changed after she visited Nepal in 2019, and trekked to Tilicho Lake in Manang. The hike and scenery were so exciting that she decided to focus on Nepal and has been coming here every other month since 2022. Pratikcha documents her travels primarily<a href="https://www.instagram.com/pratikchakarki/"> on Instagram</a>, preferring to let viewers come across her videos organically rather than actively promoting her channel. She now has more than 114,000 followers.&nbsp; “I was quite camera-shy initially, which is evident in my earlier videos in which I preferred to point the camera towards where I was rather than on myself,” says Pratikcha.  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20240309040332_d815db611afa69caefb2121620381ca047b77dc766c98fba45950977d6e4b0a3.jpg" data-media-id="editor_10" data-image-id="20240309040332_d815db611afa69caefb2121620381ca047b77dc766c98fba45950977d6e4b0a3" data-rendition-name="original" width="1500" height="2000" loading="lazy" alt="Women travellers"> <figcaption>Pratikcha Karki's picture from Rara.</figcaption> </figure>  She has been in Kathmandu since November, and was planning her next trip to Kakani when Nepali Times got in touch for this story. &nbsp; Pratikcha Karki remembers standing on the edge of Tilicho Lake and looking out into its ink blue expanse below immense icy cliffs, feeling the urge to explore more of the world around her. She says, “No other place has awakened my need for travel like Tilicho has.”&nbsp;

Shristi Karki

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Women on the move

<figure><img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221110121144/636ce48c9c7e80680e0966b8jpeg.jpg" alt="" width="1500" height="1000"/><figcaption>Gaumaya Gurung at the Rainbow Mountain in Peru.</figcaption></figure>Gaumaya Gurung moved to the UK with her family 15 years ago after completing Grade 10. Realising that she had been losing touch with her Nepali roots since then, she created a YouTube Channel with her friend Deevas Gurung.Both are children of former Gurkha soldiers settled in the UK and their channel ‘<a href="https://www.youtube.com/channel/UCm4VT7skAZL3OLcJ8zySK6Q">Khula Akash</a>’ carries travel vlogs, helping them reconnect with the Nepali language, culture, history, as well as with people."I like to visit new places when I go to Nepal," says Gaumaya. “I want to discover what various parts of the country mean to me specifically— what the Tarai is to me, or Dolpa.”There are currently five videos on the channel documenting trips to Gorkha, Shey Phoksundo and Upper Dolpo. “We had hoped that the audience would be inspired when they heard people living outside Nepal speaking the language,” Gaumaya, who is currently in the UK, tells Nepali Times via WhatsApp.While Deevas does much of the behind-the-scenes work, it is Gaumaya’s voice that the audience hears, narrating their experiences in cheerful, precise Nepali.<figure><img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221110121144/636ce4909c7e80680e0966b9jpeg.jpg" alt="" width="1500" height="1000"><figcaption>Gaumaya and Deevas Gurung at Phoksundo lake in Dolpa. The two friends have been documenting their travels across Nepal on YouTube since August 2020.</figcaption></figure>“The older audience who are our grandparents’ age, are also able to understand us,” she says, explaining why the tone of the narration, which reminds us of Radio Nepal stories from the past, is befitting.But while making the vlogs, Gauamaya soon realised that she had to improve her Nepali. Since moving away from Nepal, she hadn’t paid much attention to writing or speaking the language.Her experience with Nepali during her school days has played a role in the difficulty Gaumaya still faces to grasp the nuances of the language.“Since schools typically prioritise the English language, I was always weak in Nepali,” she recalls. “But as I immerse myself deeper into this process, my interest and love for the Nepali language continue to grow.”Now, Gaumaya does quite a bit of research to find out the translations of many English words in Nepali and to pronounce them, always surprising herself while learning. “The Nepali language is wonderful,” she adds. “And I still have a lot more to learn.”Gaumaya got her bachelor’s degree in Optometry after moving to London and started working as a health worker. In 2011, while she was still in university, she was crowned Miss UK Nepal, becoming a public figure among the Nepali diaspora in Britain. Since then, she has been involved in writing, acting, and modelling.Gaumaya has starred in short films on mental health, domestic violence and drug addiction, and has modelled in Nepali music videos. Two films that she is involved in — Gorkha: Beneath the Bravery and Chukul are lined up for release in 2021. Gaumaya also co-stars in the FX TV and BBC-produced television series Black Narcissus, based on Rumer Godden’s 1939 novel.<figure><img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221110121144/636ce4939c7e80680e0966bajpeg.jpg" alt="" width="658" height="384"><figcaption>Gaumaya in the upcoming film Gorkha: Beneath the Bravery.</figcaption></figure>In 2018, Gaumaya led an eye camp in Gorkha’s Chipleti village that benefited more than 450 people.In her speech crowning a new Miss UK Nepal in 2012, Gaumaya had said, "My journey is not over." At the time, she had used the word ‘journey’ figuratively, but over time, travel has become her reality.Even as she led an active and eventful life, Gaumaya had begun to feel an emptiness and disconnect within her work and relationships. It was during that period in her life, in 2015, that she travelled alone to New York to see Niagara Falls.“During my trip to New York, I realised that I was a free, global citizen, and there was still so much of the world I needed to see,” Gaumaya recounts. “After that, I travelled to Austria. I learned to ski and scuba dive.” The trip had quelled her restlessness and made her look at contentment in a new light.Whenever she is home in London, she works as a freelance optometrist, which funds her travels. She has now visited, both for work and pleasure, more than 40 countries over the last four years.<figure><img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221110121144/636ce4949c7e80680e0966bbjpeg.jpg" alt="" width="1280" height="960"><figcaption>Gaumaya takes a picture with children in the Ghanian city of Cape Coast.</figcaption></figure><figure><img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221110121144/636ce4979c7e80680e0966bcjpeg.jpg" alt="" width="1500" height="1000"><figcaption>Gaumaya at Machu Picchu, Peru.</figcaption></figure><figure><img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221110121144/636ce49b9c7e80680e0966bdjpeg.jpg" alt="" width="1500" height="1000"><figcaption>Gaumaya and Deevas at the Uyuni Salt Flat in Bolivia.</figcaption></figure>While their vlogs so far have seen them meet and recount the unique stories of Nepalis, Gaumaya and Deevas now plan to document their travels across the world.“Our next vlog will see us travelling from Manila to the Coron, Palawan in the Philippines, where we saw Bentley vehicles once used by the US military now being used to ferry passengers,” says Gaumaya. “They looked a bit like Nepali trucks.” Indeed, it is Gaumaya's habit to search for similarities in the geography, landscape, people and customs of the countries she has visited.Gaumaya is happy with the progress she has made in reconnecting with her heritage but says she has a long way to go in her search for personal fulfilment.Says Gaumaya: "Now I invest in experiences. My travels have not only brought me closer to my roots, but also helped me to understand other cultures, languages, and experiences.”

Gaumaya Gurung going places

“Let's have another cup of tea,” <a href="https://nepalitimes.com/here-now/ujwal-thapa-s-light-shines-on-n0tfurod">Ujwal Thapa</a> of the alternative Bibeksheel Nepali party told the young activist Pukar Bam ten years ago. The two had 12 cups of tea that day, discussing ways to get Nepal out of its political deadend. Thapa contested the Constituent Assembly election in 2013 as an independent from Kathmandu, and formed Bibeksheel Nepali to galvanise youth impatient for change, fielding candidates in the first federal election in 2017.&nbsp; Ujwal Thapa was a political guru who was way ahead of his time, and his protégés were among the RSP’s winning candidates in last week’s election. Pukar Bam was a core member of Bibeksheel Nepali until its dissolution, and won the Kathmandu-4 seat this time. Other former Bibeksheel members who won the election from the RSP in Kathmandu include Ranju Neupane from Kathmandu-1, Sasmit Pokharel from Kathmandu-5, and Biraj Bhakta Shrestha in Kathmandu-8. As votes were counted and the results from Kathmandu began to come in, the candidates paid fulsome tribute to Ujwal Thapa’s mentorship and in inspiring idealistic youth to become a part of an alternative political force.&nbsp; Today, as RSP members of Parliament, they are no longer an alternative, but a part of Nepal’s new mainstream politics. Thapa returned to Nepal after finishing his undergraduate computer science degree in the US at the peak of the Maoist insurgency. His foray into politics began when he traveled to Nepal’s western mountains to train communities in mediation. After the war, he started a computer design company for young entrepreneurs entering the workforce. But he became frustrated with the inability of the second Constituent Assembly to promulgate the Constitution, and the power struggle between political parties played out in the streets that led to frequent shutdowns paralysing the country.  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20260313120348_d18647d53a3b2927328067c35b2e3e6eecf9aefe13f23384e73a2c17211cd9cb.jpg" data-media-id="editor_1" data-image-id="20260313120348_d18647d53a3b2927328067c35b2e3e6eecf9aefe13f23384e73a2c17211cd9cb" data-rendition-name="original" width="823" height="682" loading="lazy" alt="The RSP's activist DNA"> <figcaption>Thapa with Pukar Bam, who was elected to Parliament last week from Kathmandu-4. Photo: PUKAR BAM / FACEBOOK</figcaption> </figure>  PROTEST TO POLITICS Ujwal Thapa had had enough, and rallied people from across walks of life, leading peaceful, silent demonstrations proclaiming 'नेपाल खुल्ला छ' against prolonged, violent strikes. Citizens fed up with the main political parties organised to defy the shutdowns. Thapa’s activism and vision for a new Nepal drew disenchanted and previously apathetic youth into politics and to join the Bibeksheel Nepali Party in 2013.&nbsp; Thapa was the pioneer of alternative politics in Nepal, and was leading a youth force long before the GenZ became synonymous with Nepal’s September Storm. He mentored and guided social activists who are today influential youth leaders engaged in non-traditional politics. “Ujwal Thapa, with his entrepreneurial spirit, wanted to address people’s pain-points, and believed that activism was the starting point to alternative politics,” explains <a href="https://nepalitimes.com/opinion/nepal-loses-rare-purpose-driven-leader">Ashutosh Tiwari</a>, former member of Bibeksheel Sajha party. “He sought to build confidence, motivate, and build a community for young people, which drew a lot of people into Bibeksheel.” He adds: “ And while people might say that Bibeksheel never got big, that was never its point. Its function was to be an early talent incubator, which is what it did as evident by the result of this election.” Thapa died in 2021 of complications related to Covid-19, and Bibeksheel had two mergers with Rabindra Mishra’s Sajha Party before being permanently dissolved in 2021. But many of its idealistic members joined Rabi Lamichhane’s RSP, formed just four months before the 2022 federal election. Such was the groundswell of support for change that the RSP became the fourth-largest in Parliament. In 2017, Ranju Neupane (then Ranju Darshana) was the youngest mayoral candidate for Kathmandu at age 21, and contested the federal election in 2022. Pukar Bam himself lost the 2022 election in Kathmandu-1 as an independent.&nbsp;  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20260313120348_6302a9b534f57191d9a2cb2c31b31449873c6cc27d375344a248dd90847921dd.jpg" data-media-id="editor_3" data-image-id="20260313120348_6302a9b534f57191d9a2cb2c31b31449873c6cc27d375344a248dd90847921dd" data-rendition-name="original" width="1729" height="1365" loading="lazy" alt="The RSP's activist DNA"> <figcaption>Photo: SOCIAL MEDIA</figcaption> </figure>  Sashmit Pokharel also ran an unsuccessful campaign as an independent candidate in Kathmandu during the 2022 provincial election. Later, he was a member of the City Planning Commission under Balendra Shah when he was elected mayor of Kathmandu in 2022.&nbsp; Last week, the RSP swept the election with a supermajority of 182 seats in Parliament. Voters placed their trust in the party and its leaders to steer Nepal in a new direction after the youth unrest in September.&nbsp; In many ways, Nepal’s youth have decided, just as Ujwal Thapa once did, that enough is enough with corruption, malgovernance, nepotism and dynastic politics.&nbsp; In the <a href="https://nepalitimes.com/review/the-man-who-shook-our-minds">documentary</a> about his life, Dimag Ghochne Manche, released earlier this year, some RSP nominees who previously worked with and were mentored by Thapa spoke of the impact he had on their lives, career, and activism. Among them is Biraj Bhakta Shrestha, former minister of Youth and Sports who is now a second time RSP parliamentarian. “I tell everybody that if it hadn’t been for Ujwal Dai, I would not have gotten into politics,” he says in the film.&nbsp; It would be unfair to attribute all the success of the hard-fought campaigns entirely to Ujwal Thapa’s protégés and former coworkers.&nbsp; But his ethos and vision for Nepal was what inspired them, and will in the coming years be reflected in national politics through the young idealists he mentored. Says Ashutosh Tiwari: “There are many Bibeksheels outside of RSP in constant and open communication with their old friends who have been elected. They will be keeping the lawmakers in check so that they do no stray too far from the values that they grew up with.”

RSP’s activist DNA

The series Nepal Made profiles Nepali products and the people who make them possible While premium beauty product outlets were closing during the Covid-19 pandemic, two young women gambled on setting up a new skin and haircare brand with natural ingredients mostly sourced from Nepal and suited for the Nepali complexion. Arushree Sharma Khatiwada and Megha Agarwal were batchmates in school before they left for studies abroad, returning to set up Avani Nepal after year-long rigorous research into ayurveda-based cosmetic products. Avani in Sanskrit means ‘earth’, and as the name suggests it is committed to bringing all natural, pure and authentic range of beauty solutions.&nbsp; “We found a gap in the Nepali market demand for cosmetics, which is why we decided on a brand sourced from all-natural Himalayan herbs that are not used or explored properly,” says co-founder Khatiwada.&nbsp; Nepal is a treasure trove for medicinal plants and those with therapeutic properties. After all, legend has it that Hanuman flew right across the subcontinent from Sri Lanka to the Himalaya to find a rare medicinal plant to save the life of Lord Ram, who was wounded in battle. When he could not find the specific plant, he tore off a whole mountain and brought it down. Read also: <a href="https://nepalitimes.com/multimedia/looking-good-by-doing-good">Looking good by doing good</a>, Sudiksha Tuladhar  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20260314120356_32323fd084540236fe4edb3b98286c131d67c73310279c8038510da1e1ae1bc0.jpg" data-media-id="editor_1" data-image-id="20260314120356_32323fd084540236fe4edb3b98286c131d67c73310279c8038510da1e1ae1bc0" data-rendition-name="original" width="3024" height="2012" loading="lazy" alt="Avani"> </figure>  Medicinal plants in Nepal range from yarsagumba to jatamasi and 500 other species traditionally used in the Ayurveda as well as now in the wellness industry. Avani is also trying to experiment hibiscus, Himalayan honey and other plants to eventually launch an export drive. Running a business in Nepal is no easy task, especially for small scale locally crafted products but in a few years, Avani has ammased loyal customer base and have many repeat customers. “While it was tricky initially, we were determined to launch our products with the best quality ingredients and in an affordable price range,” says Khatiwada. Following a worldwide trend and emulating the method used by Korean cosmetic brands, Avani has deployed celebrities and influencers to increase its outreach through tikTok , Facebook and YouTube. &nbsp;Actresses Barsha Shiwakoti and Shilpa Maskey and makeup artists like Lemi have reviewed their products favourably. Sutainability is a big part of the brand, and Avani uses glass bottles, cardboard boxes, paper bags for all its products. Plastic use is cut to a minimum, and where used is recycled.&nbsp; “Many people think that sustainable brands are expensive, we want to bust that myth,” Khatiwada told us. “We focus on being eco-friendly using ethically sourced materials that are paraben, silicon, and cruelty free.”&nbsp; Read also: <a href="https://nepalitimes.com/here-now/proud-to-wear-dolpo">Proud to wear DOLPO</a>, Vishad Raj Onta  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20260314120356_da0d7d4082a9aa51c96ecbcb8a2e7a5bc60e27de202fb339a522036aa3f50b49.jpg" data-media-id="editor_3" data-image-id="20260314120356_da0d7d4082a9aa51c96ecbcb8a2e7a5bc60e27de202fb339a522036aa3f50b49" data-rendition-name="original" width="1048" height="1280" loading="lazy" alt="Avani"> </figure>  Avani has expanded its business to get a toehold in Nepal’s tourism and wellness industry, and the products are carried by spas in leading hotels and resorts in Kathmandu and Pokhara such as the Terraces, Marriott, and Kavya resort, and is in talk with the Hideaway Resort in Pokhara.&nbsp; The skin and haircare brand that initially started with 10 products has since expanded its line to 60 with goods placed in more than 100 stores across Kathmandu. Plans are in the works to expand to India, China and in Japan partnering with Okada. Avani Nepal’s founders say that they support empowerment through employment and training opportunities for women at the company. Khatiwada herself has been engaged with organisations such as Nepal Women Chamber of Commerce, and Nepal Youth Entrepreneur Forum. Additional support from the government such as the provision of lower excise duties has helped but guidance for export and other business regulations is as crucial. Such an environment would also foster opportunities for the youth who are otherwise moving away for jobs or study abroad. “While everyone is trying to go abroad, opportunities can be created here in Nepal itself, with adequate support from the government,” says Khatiwada. “In the meantime, we are eyeing for long term benefits. We are trying to create a legacy for cosmetic brands in Nepal.” Read also: <a href="https://nepalitimes.com/here-now/java-in-the-himalaya-y1ilc21h">Java in the Himalaya</a>, Vishad Raj Onta

Redefining the criteria for beauty

&nbsp;With a near two-thirds majority, the RSP has a chance that no other party in Nepal has ever had--to reboot how Nepal is run. Winning an election with such an overwhelming majority was one thing, but running an effficient government will be a whole new ball game. From the start, it will not be easy because the country is running straight into a major economic crisis due to the West Asia war.&nbsp; With 125 first-past-the-post direct wins and 57 proportional representation seats — over 47% of the total 10.7 million valid votes — the RSP has 182 seats in Parliament. The Nepali Congress (NC) is a distant second with 38 seats, while the UML is trailing with 25. Three more made it to the national party list: Nepali Communist Party (17), the royalist RPP (5) and the new entry Shram Sanskriti Party (7) led by former Dharan mayor Harka Sampang. Shram Sanskriti’s performance is also a clear indicator that identity politics is still a potent force. The RSP with its majority can now form a stable government for the next five years, but there are issues that may surface with the choice of Cabinet members and other appointments. PM candidate Balendra Shah and party chair Rabi Lamichhane both have big egos and are ambitious, and Nepal cannot afford rumours of a split be a self-fulfilling prophecy. There is precedent. The last two-thirds government under the Communist Party of Nepal formed after the alliance of UML and Maoist Centre in 2022 collapsed following a power struggle between two cop comrades K P Oli and Pushpa Kamal Dahal. History in Nepal has a habit of repeating itself. No elected government in Nepal has ever completed a full five-year term, so the RSP has a chance to rewrite history. Besides egos and the West Asia crisis, the party has other challenges: legacy parties rule local governments and the National Assembly. The RSP’s rejection of provincial elections and federalism in 2022 did not seem to have affected its votes in the Madhes, but local governments at the periphery will be trying their level best to make it difficult for the centre. The RSP’s strategy should be not to alienate the old parties, but try to win them over and collaborate to build bases outside of major urban centres.&nbsp; Some think Balendra Shah’s aloof and uncommunicative nature could hide an authoritarian streak. And Rabi Lamichhane has been scathing about media exposes of his alleged wrongdoings. Despite this, the RSP's strategy should be to avoid alienating civil society any more than necessary.&nbsp; The media’s role in a democracy is to play the adversarial check-and-balance role, especially when one party is so dominant. However, the press must give up its corrosive, cynical coverage that almost hopes the RSP will fail from day one -- especially since social media offers no help on that score. There are so many things wrong with Nepal that even at the best of times, and even with a supermajority government, it would be impossible to solve them all overnight. But voters are an impatient lot, and they expect a lot pronto.  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20260313080320_388d87c728fce65393a7042b4e649fe73af559b3459c45d8aff7f320acbd62dd.jpg" data-media-id="editor_0" data-image-id="20260313080320_388d87c728fce65393a7042b4e649fe73af559b3459c45d8aff7f320acbd62dd" data-rendition-name="original" width="1500" height="1033" loading="lazy" alt="Page 1 map"> </figure>  Effective governance takes time, and the RSP must be given the chance even if it fails to make course-corrections. Shah and Lamichhane, on the other hand, must show restraint and prove their critics wrong. Instead of posting inflammatory content on their social media feeds and deploying cyber militias to troll critics into silence, they could try developing a thicker skin. The RSP could work on a clear strategy and plan of action to get this country back on its feet. The party's rise was built on emotion, not ideology. But every party needs ideals, just saying it is against corruption is not enough. Its stance on federalism, secularism, inclusion, need to be clarified. The RSP's lofty promise to bring young Nepalis home will be easier said than done. What will they return to? How can we make this worthwhile? And how do we provide jobs for the other 500,000 Nepali youth who enter the job market every year?&nbsp; Nepal will need liberal policies regarding domestic investment and FDI to reform manufacturing, industry, tourism and infrastructure to ensure jobs at home, while also working toward achieving the 7% annual growth rate projected by the RSP.&nbsp; Rabi Lamichhane has introduced the term 'development diplomacy’ to steer the country away from traditional geopolitics toward economic partnerships with India, China, and other international partners. But the environmental cost of mega projects must also be taken into account in the rush to development.&nbsp; The RSP’s anti-corruption drive, implementing a high-level commission to investigate assets acquired since 1990, must also include judicial reform. Meanwhile, quality health services and education must be affordable and accessible.&nbsp; Cleaning up the bureaucracy will be critical. Electoral reform including election spending and out-of-country voting must be a priority from the get go. It is a long to-do list. But for the very first time, the Nepali people are genuinely excited about their new leaders and the promised transformation. Not another Switzerland or Singapore, people just want better development, more efficient service delivery, meaningful jobs at home and an accountable government.&nbsp; That should not be too much to ask. Sonia Awale

As clear as a bell

The Asian Development Bank approved a $40M soft loan for Nepal’s Digital Transformation Project. The project aims to develop a citizen service portal, improve the national social registry, establish a government-wide data exchange platform, digitise 11 high-impact government services, and strengthen cybersecurity. The World Bank had previously approved a $50M loan for the same project.&nbsp;

vlogging

Women on the move

Gaumaya Gurung going places

RSP’s activist DNA

Redefining the criteria for beauty

As clear as a bell

ADB $40M Loan