Timex Group has been in the watch market since 1854. With outlets in 80 countries all over the world, the group launched its products in Nepal on 5 January, in cooperation with Him Electronics. Nepali Times spoke to VD Wadhwa, Senior VP of Corporate Affairs and Business Development at the Timex Group.
Nepali Times: Why do you wear a watch? 
VD Wadhwa: Watches are a style statement. The brand, the colour defines my style.
How is the luxury watch industry in Nepal?
The trend in South Asian countries was that the market was growing 30 per cent each year. But the economic recession, since September-October, decreased sales by 26 per cent. Yet because of the growing number of malls in Nepal, since last year, the luxury watch industry has boomed here.
Why did you choose Nepal to launch Timex at this point of time?
There are many reasons; Nepal is finally coming out of its political turmoil and it's the right time to start. Another is because retailing is now well developed. Not only are the displays in malls great but the distributers too do justice to the brand.
Also, remittances are crucial to Nepal's economy. Nepalis staying abroad, being familiar with the Timex brand, would like to buy Timex watches in their own country.
How are Timex watches different from others?
Our watches have many more additional features: indigo dials, heart rate monitor, data linker, digital compass, dual time, blood pressure monitor, temperature monitor and so on to suit every individual.
Who are your main customers?
Youth between the ages of 18 to 40. But it's not just the physical age! Timex watches are also for those who may be over 40 but still go to clubs and party and are young at heart.?