<img width="1359" height="1000" src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221110111136/636cd4319c7e80680e08f9acjpeg.jpg" alt=""/>Nepal is suffering more frequent disasters, but the way they are covered in the country’s media does not link them to the global climate emergency. And impact of global warming on the Himalaya is rarely reported in detail in the international press.The country is among the Top Ten in the world most at risk of climate change, even though its carbon footprint is among the lowest in the world.The Nepali media has been reporting on environmental issues since the 1990s, but coverage of nature, conservation, or sustainable development is often relegated to the feature pages. Rarely are links drawn between policy failures and the over-exploitation of natural resources or the need for <a href="https://www.nepalitimes.com/opinion/look-whats-cooking-in-nepal/" target="_blank" rel="noopener noreferrer">changing Nepal’s energy mix</a>.In the past few years, climate change related news appeared in most media outlets, but mostly linked to news pegs like Climate Summits in Copenhagen or Paris, the release of reports by high profile organisations working in this area, or pronouncements by politicians. Field reports about the impacts of climate change on Nepal's people are rare.The content of climate-related news has changed over the years. In the 2000s, there were explainers about climate change and reports about its impact on the country’s agriculture and water security. In the past decade, however, coverage has shifted gradually towards adaptation and mitigation measures.<a href="https://www.nepalitimes.com/banner/living-below-nepals-melting-mountains/">Living below Nepal’s melting mountains</a>, Alton C ByersNews of environment, conservation, and disasters like landslides are event-based, with scanty trend analysis and their links to the climate crisis underplayed.On FM radio stations, to which nearly a third of mainly rural Nepalis tune in regularly, there are news items about the environment but almost no mention of the impact of the climate crisis on weather and agriculture.  The Community Information Network (CIN), which groups over 360 community radio stations across the country, has plenty of news items in its flagship Sajha Khabar program, but there is no mention of how the climate crisis impacts Nepal.A news <a href="http://www.cinkhabar.com/sajha/1592" data-saferedirecturl="https://www.google.com/url?q=http://www.cinkhabar.com/sajha/1592&amp;source=gmail&amp;ust=1611998041278000&amp;usg=AFQjCNEZ1Ql3_cAttOxvzfcjALfImLtXEA">report about heavy monsoon rains in 2020</a> and another <a href="http://www.cinkhabar.com/sajha/1565" data-saferedirecturl="https://www.google.com/url?q=http://www.cinkhabar.com/sajha/1565&amp;source=gmail&amp;ust=1611998041278000&amp;usg=AFQjCNGDHErm8_LKFbbzRaVAW4P1G-2Kiw">report about a deadly landslide in Sindhupalchok</a> in 2020 cover the events without citing the emerging scientific consensus linking them to the climate crisis.Findings in a NEFEJ survey show: ‘During summer and rainy season, news related to floods and landslides become prominent, and the news related to fire get priority in the autumn seasons. The newspapers, however, have not provided sufficient news and reviews on the ways to mitigate such natural disasters. The opinion, analysis and editorial on these issues are almost non-existent.’Things are not much better on television. State-owned Nepal Television, which has the greatest reach, aired several environment-related programs in the past few years, but none of them were specifically about climate change.<a href="https://www.nepalitimes.com/opinion/the-climate-threat-multiplier/">The climate threat multiplier</a>, Ajaya Dixit"We produce environment related programs in collaboration with other stakeholders like the Ministry of Forests and Environment, or NGOs. They are produced as per need and available funding, and are not regular," admits Alka Chudal, head of programs at Nepal Television.NEFEJ confirms a similar case with print media. The non-profit used to itself produce two environment-focused magazines, Hakahaki and Face to Face, but folded when DFID funding ran out."In 2019, we had to go online because we did not have sufficient funds to continue publication," says Kosmos Biswokrma, president of NEFEJ.There is some interest in climate change in online media, with concerns about its impact on <a href="https://www.nepalitimes.com/latest/nepali-women-doubly-burdened-by-climate-change/" target="_blank" rel="noopener noreferrer">women</a> and <a href="https://www.nepalitimes.com/banner/human-face-of-a-himalayan-climate-crisis/" target="_blank" rel="noopener noreferrer">indigenous communities</a>.  The frequency of women writing about the topic is also higher than in most mainstream publications.However, the English language press contains more technical information about climate change, and reports are often written by experts. In contrast, the majority of Nepali language reports are prompted by high profile events or translated from agencies. The Nepali language media is more focused on ground-level stories about environment, agriculture, forestry, disasters, which often leave out the bigger picture of climate change.Information on climate change in Nepal is therefore urban-centric, with the English language press providing more context and coverage to the issue.<a href="https://www.nepalitimes.com/here-now/women-in-climate-hot-spots-face-challenges-adapting/">Women in climate hot spots face challenges adapting</a>, Marty Logan <img width="516" height="1024" src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221110111136/636cd4349c7e80680e08f9adjpeg.jpg" alt=""><img width="596" height="778" src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221110111136/636cd4369c7e80680e08f9aejpeg.jpg" alt="">Stories going out of Nepal on international media show a similar trend. The focus is often where the thrill is: Mt Everest, disasters, melting glaciers, with little emphasis on the impact on weather, springs going dry, and <a href="https://www.nepalitimes.com/banner/nepal-must-prepare-for-climate-migration/" target="_blank" rel="noopener noreferrer">climate refugees</a>.There are some exceptions, however, like the 2019 Intergovernmental Panel on Climate Change (IPCC) report about the projected melting of the Himalayas by 2100, which received wide international coverage. And a page 1 New York Times story on climate-induced water scarcity that forced an entire village in Mustang to relocate.International media reports about Nepal are often done by non-Nepali journalists who parachute in to report on a conference. More prolific wire services carry stories written by Nepali journalists, but the impact of climate change on Nepalis is often underreported."Climate change itself is often understood as carrying a donor agenda, limited to projects. The perception is that work will be done only if there is funding," says Pragati Shahi, an environmental journalist. Indeed, ‘climate change’ therefore ends up being viewed as a problem to be solved by technical experts, and not something that concerns the people.   "There are usually the same people who go to COPs (Conference of Parties) or other such summits every year, and they speak in jargon. They are the ones who write in the media or are interviewed by journalists,” says climate expert Ajaya Dixit. “People hear words they don't understand, creating a gap between official agencies and the people.”Sewa Bhattarai is a consultant for the Road to COP26 Project, which is funded by FCDO and implemented by the British Council. Read also: <a href="https://www.nepalitimes.com/editorial/climate-climax/" target="_blank" rel="noopener noreferrer">Climate climax</a>, Editorial

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Underreporting the climate emergency

<figure><img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221110111120/636cd0ed9c7e80680e08f883jpeg.jpg" alt="" width="1000" height="1500"/><figcaption>Photo: MONIKA DEUPALA</figcaption></figure>The Year of Covid hit economies hard, and none more so than the <a href="http://v" target="_blank" rel="noopener noreferrer">media business which depends mainly on advertising</a>. With sales down and many businesses going belly-up, the media’s main source of revenue dried up as well.When the lockdown went into effect on 24 March, most legacy media in Nepal stopped their print editions. Nepali Times and Himal Khabarpatrika were one of the first to stop printing in early March, and went fully digital. National broadsheets like Nagarik, Kantipur, Kathmandu Post and The Himalayan Times also halted hardcopies, and terminated their other magazines.Among the broadsheets, only Naya Patrika and Annapurna Post continued to print much slimmer versions of their papers, mainly surviving on government notices.However, within ten days Nepal’s largest-circulation newspaper Kantipur resumed printing after it found out that it was losing market share. “We panicked prematurely, and pausing print production was a near-fatal decision,” admits Mahesh Swar, Assistant General Manager at Kantipur Media Group. “We did lose some confidence of our readers, but we have won most of it back. Resuming print was the best decision we made.”Although it was a question of visibility in the market and a presence in the corridors of power in Singha Darbar, <a href="https://www.nepalitimes.com/editorial/media-muzzle/" target="_blank" rel="noopener noreferrer">media</a> as a business has struggled to survive in the past ten months as Nepal’s economy flatlined during the March-July lockdown. The prognosis for 2021 is looking only slightly better.A handful of digital-only portals with lower overheads rode out the crisis, but even they had to cut costs as new sites diluted online readership. Print media found it difficult to get existing companies to switch advertising to their online editions. While page views of their digital editions hit the roof, revenue crashed.Back in April, Shiva Gaunle of the Centre for Investigative Journalism (CIJ) told this paper that <a href="https://www.nepalitimes.com/latest/in-locked-down-nepal-print-is-still-king/" target="_blank" rel="noopener noreferrer">the resumption of hardcopy</a> was prompted by competition, and the fear of losing a paper’s footprint.“It is true digital media has even more reach during the lockdown, but the publishers seem to have decided that not having a printed newspaper has reduced their clout,” Gaunle says. “In that respect, print is still king.”A <a href="https://www.nepalitimes.com/banner/mobile-nepal-is-hooked-on-youtube/" target="_blank" rel="noopener noreferrer">survey earlier this year</a> by Sharecast Initiative showed that only 7% of a nationwide sample regularly read print media, while the proportion of people who got their information from online media had grown, but only to 16% by October.“It has been a challenging year for publishers, but they should keep in mind that the readership has not decreased. It's just that the news sources have shifted to the digital platform,” says Madhu Acharya of Sharecast. He adds that the real reason there are not more readers of print is because publishers have not invested in efficient nationwide distribution. “Most respondents in our survey said they would read newspapers if they could buy them easily.”<a style="font-size: 15px; letter-spacing: 0.01em;" href="https://www.nepalitimes.com/opinion/journalism-is-not-a-crime/" target="_blank" rel="noopener noreferrer">Journalist Namrata Sharma</a> believes that older people prefer a physical newspaper because they are in the habit of reading them with their morning cup of tea. “Newspapers are just much easier to read, the letters and pictures are bigger and they do not have to squint into phones,” she says.https://www.youtube.com/watch?fbclid=IwAR0YfYL0plBNnqDQvITBvW-S4pcOYeQcS2cHoedcDtVArHADUyro3G8y4Tk&amp;v=r6UdpJ-UC_Y&amp;feature=youtu.beThe Sharecast survey shows that the readership of news portals is not much higher, and most people with smartphones use the internet <a href="https://www.nepalitimes.com/review/nepals-new-digital-landscape/" target="_blank" rel="noopener noreferrer">for entertainment, to connect to family and friends and to watch or share video content</a>. Some 80% of respondents in the survey are on Facebook, with the total number of Nepalis with the app at nearly 9 million. YouTube and TikTok are spreading rapidly as well. Three years ago, only 1% used YouTube, that has grown to 57% in 2019.Acharya says print readership can grow if newspapers and magazines are more readily available to subscribers and in news-stands because of greater literacy levels. Print’s advantage is its shelf-life, and the size of images, which has an edge over a mobile phone screen.“Print newspapers are not going to die because it is something physical that stays with you, there are things you can do with design and use of space on the page that is much more powerful than looking at a small screen,” says Amar Gurung, CEO at Himalmedia, which is resuming the print edition of Nepali Times every Friday from 1 January.Even ad agencies feel that print is a more credible source of information for the public, but they say that <a href="https://www.nepalitimes.com/editorial/lockdown-crackdown/" target="_blank" rel="noopener noreferrer">legacy media</a> has to re-invent itself to be more appealing to advertisers and readers."Print publications have a more loyal readership, and they perceive them as more credible than online," says Ujaya Shakya of Outreach Nepal, and author of Brandsutra.He adds that print readers do not usually multitask when they read a magazine or newspaper, making them more receptive to ads in those publications.However, Shakya says the <a href="https://www.nepalitimes.com/here-now/nepalis-are-drifting-to-digital-media/" target="_blank" rel="noopener noreferrer">penetration of digital media is growing</a> faster, and it will gain momentum when it is integrated with print, tv or radio."The biggest challenge for marketers now is the attention span of the digital audience," Shakya adds. "How many times will they click on the banner ad while browsing social media or a site? That is the key question."The print media as it existed 10 years ago is dead. But the content and role of newspapers have changed. Ironically, what appears to have saved print is the proliferation of digital portals, where both news and advertisement tend to be drowned out by the cacophony. To stand out from the crowd, advertisers now prefer a printed paper page.“Print media still helps to create certain level of credibility in communications. With excess noise in digital, and its unregulated content, many people are not sure how much they can trust it. Print provides trust,” says Punam Singh of the Golchha Group which is the distributor of Bajaj motorcycles.It may be a question of time before print is trending again, just as people get tired of digital sound and vinyl record shops are becoming fashionable. Physical newspapers are tactile, their influence is less ephemeral than digital, much like e-books never really took off as people preferred to turn physical pages. The sale of printed books worldwide doubled last year.“A newspaper in your hand is much more real than digital words on a monitor. There is more trust and credibility in a physical paper in this age of fake news,” says Amar Gurung. “Readers of print also tend to read longer articles and are less distracted, whereas online readers prefer shorter items or videos.”This may be the reason why despite the <a href="https://www.nepalitimes.com/editorial/the-message-is-the-medium/" target="_blank" rel="noopener noreferrer">growth of digital readers</a>, many advertisers in Nepal still prefer ads in print. Indeed, across the world there is a return to print advertising by companies who are turned off by the over-saturation of online, and people disabling ads because they feel pursued by algorithms.“Traditional media's major source of revenue has been ads. But now, we have to think out of the box to generate revenues from other sources as well,” says Gurung.To be sure, there are caveats to print. The content and production values have to be of extremely high quality, there has to be visibility and efficient distribution that makes the media brand stand out. In the end it will be the advertisers who have the last word.Says Prasun Timilsina of Karyala Advertising Inc., “For advertisers, it mostly depends on the audience. While products for youth are usually on digital media, it still makes sense to advertise in newspapers because they are tactile and there is greater retention of content that people see in print. A newspaper is also shared by the entire family, as opposed to digital media which is individual.”

The death of print is exaggerated

<figure><img width="643" height="500" src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/2022110912118/636b8a429c7e80680e06b22fjpeg.jpg" alt=""/><figcaption>A front page Publisher’s Note in Kantipur on 4 April explaining why the paper was resuming its print edition.</figcaption></figure>After Nepal went into COVID-19 lockdown on 24 March, some of the country’s main newspaper groups stopped their print editions and went only-digital. But, with the likelihood that the lockdown will be extended beyond 7 April, some of them have restarted their hardcopy editions. Ironically, this is happening at a time when the Nepali public has migrated even more to digital media for information on the coronavirus pandemic and for updates on the lockdown. Digital portals have reported a big spike in page views in the past two weeks.Nepal’s radio and television stations have continued broadcasting with skeleton staff in their studios with most reporters working, and even broadcasting from home. Journalists with special press passes are allowed on the streets for reporting assignments.Kantipur Media Group, Nepal’s largest, stopped printing its periodicals including <a href="https://ekantipur.com/">Kantipur </a>and <a href="https://kathmandupost.com/">The Kathmandu Post</a> daily broadsheets on 28 March, citing the limited movement of people and concerns of readers. However, the two papers resumed their print editions a week later on 4 April, saying it took the decision because the government was allowing essential services due to the relatively low caseload. Other broadsheets, including <a href="https://www.nayapatrikadaily.com/">Naya Patrika</a>, <a href="http://annapurnapost.com/">Annapurna Post</a>, <a href="https://nagariknews.nagariknetwork.com/">Nagarik</a> and <a href="https://myrepublica.nagariknetwork.com/">Republica</a> never stopped their print editions, albeit with reduced number of pages and distributing mostly to subscribers. <a href="https://twitter.com/GaunleShiva">Shiva Gaunle</a> of the <a href="https://cijnepal.org.np/">Centre for Investigative Journalism (CIJ)</a> believes the resumption of hardcopy printing has more to do with competition between broadsheets, and the fear that stopping print would reduce their footprint.“It is true digital media has even more reach during the lockdown, but the publishers seem to have decided that not having a printed newspaper has reduced their clout in Kathmandu’s corridors of power,” Gaunle says. “In that respect print is still king.”<a href="https://www.nepalitimes.com/banner/facebook-nation/">Madhu Acharya</a> of the media research group <a href="https://www.nepalitimes.com/banner/mobile-nepal-is-hooked-on-youtube/">Sharecast Initiative</a> agrees that despite the increasing reach of online portals and social media because of the rapid spread of data Internet through mobile phones, print still packs a punch — especially among politicians and decision-makers.In a <a href="https://www.nepalitimes.com/editorial/the-message-is-the-medium/">media survey earlier this year by Sharecast</a>, many respondents said that although they were getting most of their information from the Internet, they were not reading newspapers and magazines mainly because they were not available. Acharya says this shows that the issue is not about print becoming obsolete in Nepal, but the problem of widespread distribution. <figure><img width="506" height="500" src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/2022110912118/636b8a449c7e80680e06b230jpeg.jpg" alt=""><figcaption>All broadsheets are still printing their hardcopy  editions in Kathmandu, albeit with reduced pages and print runs.</figcaption></figure>“This is essentially a competition between the major broadsheets to maintain their influence in Singha Darbar,” Acharya says. “by stopping the print edition Kantipur may have felt it was losing market share and its powerful agenda-setting role.”Part of the reason some papers have resumed their print editions could be because of a major news story concerning allegations of kickbacks and irregularities in a $10 million Nepal government contract to import medical equipment from China in which the private contractor <a href="https://www.nepalitimes.com/latest/nepal-to-test-covid-19-test-kits-from-china/">Omni Business Corporate International</a> was implicated. Omni was reported to have insider links to powerful figures in the Prime Minister’s Office. In response, the Department of Health on 1 April said it had scrapped the deal, apparently on direct orders from the prime minister himself.The matter took a dramatic turn when Prime Minister Oli’s IT adviser reportedly pressured Kosmos Biswakarma, the editor of the Nepali language news portal <a href="https://kathmandupress.com/">KathmanduPress</a> to delete a story on the alleged scam. When the editor refused, he got his  software company Shiran Technologies use its access to the site to bypass the editor and remove the story. In a strongly-worded statement, <a href="https://www.himalkhabar.com/news/112807">21 editors denounced the underhand censorship</a>, saying: ‘This outrageous action has cast serious aspersion on Prime Minister Oli’s IT adviser Asgar Ali, and the parent company of F1 Soft Shiran Technologies. This action is against constitutionally-guaranteed freedom of press, and we demand an immediate investigation and punishment of the guilty’Responding to the lockdown, Nepal’s FM radio and television stations have also asked reporters to stay home, and record their interviews via Skype. “We only have three technicians and a security guard at the station, the rest of us work from home,” says Gopal Guragain of <a href="https://ujyaaloonline.com/ujyaalo-radio-live/">Ujyalo 90 Network</a>. At <a href="https://radiokantipur.com/">Kantipur FM</a>, head of news Pawan Acharya says he is maintaining physical distancing by allowing only four out of the 14 staff into the newsroom at any given time, and journalists and technicians get two days off after each day at the station. <a href="https://www.nepalitimes.com/">Nepali Times</a> and its weekly sister magazine <a href="https://www.himalkhabar.com/">Himal Khabarpatrika</a> stopped their print editions the week of the lockdown, and most of the political tabloids did the same. In India, Outlook magazine suspended its print publication as did The Times of India Mumbai edition, although other newspapers have not stopped their hardcopy the papers are not reaching subscribers because vendors and distributors are staying home.<a href="https://www.himalkhabar.com/news/112599">Himal Khabarpatrika</a> editor <a href="https://twitter.com/kirannepal">Kiran Nepal</a> says that his magazine’s readership has more than tripled since going digital-only and the magazine is putting special emphasis on explainers and analysis about the impact of the coronavirus pandemic on Nepal. However, even Nepal adds: “But I have to admit that the influence of an actual paper magazine is still apparent. There is still power in print because the powerful read it.”

In locked down Nepal, print is still king

<figure><img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221109101148/636b77939c7e80680e064644jpeg.jpg" alt="" width="1500" height="1000"/><figcaption>Photo: BIKRAM RAI</figcaption></figure>With 96% of Nepali households now owning mobile phones, the country is fast reaching phone saturation. Of those with the devices, 61.5% have smart phones, and this proportion is expected to spike sharply in coming years.At present only 26% of Nepalis use the internet on a daily basis, but as more people upgrade to data phones, and to better connectivity and bandwidth, the online population will grow – with implications for society, politics and the e-retail economy.One of the most important shifts in the past two years has been the explosive growth in YouTube use – up from virtually zero in 2018 to 34% last year, and then almost doubling to 60% in this year’s survey. (See graph, right)The annual <a href="https://www.nepalitimes.com/review/nepals-new-digital-landscape/" target="_blank" rel="noopener">Nepal Media Survey</a> is carried out by <a href="http://www.sharecast.org.np/" target="_blank" rel="noopener">Sharecast Initiative</a>, and this year involved 4,830 respondents in 48 districts from all seven provinces in January and February.<a href="https://www.nepalitimes.com/banner/how-nepals-media-landscape-is-being-transformed/" target="_blank" rel="noopener">Comparing data for the past three years</a> allows us to track changes in the spread and popularity of platforms, devices and apps and also to break down data by province, gender, age, ethnicity, education, or income.“The most striking revelation in this year’s survey is the surging popularity of the YouTube platform,” explains <a href="https://www.nepalitimes.com/here-now/nepalis-are-drifting-to-digital-media/" target="_blank" rel="noopener">Madhu Acharya of Sharecast Initiative</a>. “The proliferation of new YouTube channels in Nepal is fed by this voracious demand for videos on mobile devices.”Still, YouTube has a lot of catching up to do, as <a href="https://www.nepalitimes.com/banner/facebook-nation/" target="_blank" rel="noopener">nearly nine million Nepalis now have Facebook accounts</a>. The survey showed that 88.7% of respondents were on Facebook. But this was only a marginal increase from last year, which may suggest that the platform is maxing out. Answers to a multiple-choice question revealed that 35.6% are also on Messenger and 7% on WhatsApp, both owned by Facebook.<img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221109101148/636b77969c7e80680e064645jpeg.jpg" alt="" width="640" height="365">Sharecast disaggregated the data for Facebook to show that there were more men using it (94%) than women (82%), and more unmarried people on it (94%) than married (87%). The word ‘internet’ is often used synonymously with ‘Facebook’ by Nepalis, and when it comes to the proportion of Facebook users among survey respondents, there is almost no difference between the lowest income bracket (88.5%) and the highest earners (87.9%).Read also: <a href="https://www.nepalitimes.com/here-now/nepalis-are-drifting-to-digital-media/" target="_blank" rel="noopener">Nepalis are drifting to digital media</a>, Madhu Acharya and Bhumiraj ChapagainIf this is surprising, so is it that more people in rural areas (88.6%) use Facebook than in the cities (87.5%). Most <a href="https://www.nepalitimes.com/editorial/face-to-face-with-facebook/" target="_blank" rel="noopener">Nepalis with Facebook</a> accounts are in the 16-44 age group, however the app has a strong user base even among people above 60, (81%) which could have to do with parents’ desires to communicate with grown children studying or working abroad.There are significant differences in the demographics of Facebook and YouTube users. City-dwellers tend to be on YouTube more (71%) than villagers (48%), and only 22% in Far Western province say they watch videos there (possibly because of lack of bandwidth). Perhaps most surprising is that YouTube channels are most popular among people above 60 -- could it be that older people are clicking on religious programs?The sustained popularity of the <a href="https://imo-messenger.en.uptodown.com/android" target="_blank" rel="noopener">Imo messenger app</a> is possibly due to the large numbers of Nepali workers in West Asia. Breaking down the responses shows that nearly twice as many women said they used Imo than did men, and most of these were from poorer families in rural areas.Among other apps, despite the apparent popularity of TikTok, only 3% of survey respondents said they used it. Interestingly, the number of women TikTok users was more than double that of men users, and most were unmarried.  Although Twitter posts are quoted often by the mass media, the numbers of its users are still low (1.3%) and while many city-based startups use Instagram for marketing, only 3% of Nepalis are on the platform.<h2>Nepal’s legacy media retains readers despite social-media spread</h2><figure><img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221109101148/636b77989c7e80680e064646jpeg.jpg" alt="" width="1500" height="1046"><figcaption> </figcaption></figure>The results of the Sharecast Initiative Survey 2020 show that the proliferation of mobile internet has put pressure on print and broadcast media, and that although the audience for traditional media has shrunk in the past, it is holding on to its readership for now.Ninety-six percent of Nepal’s households own at least one mobile device and more than half of those are smart phones. This means that the spread of 4G wireless is bringing <a href="https://www.nepalitimes.com/banner/how-nepals-media-landscape-is-being-transformed/" target="_blank" rel="noopener">millions more Nepalis within reach of mobile data.</a> In fact, the survey shows a surprisingly narrow urban-rural digital divide. The surge in mobile-based internet use is clearly visible in the <a href="https://www.nepalitimes.com/here-now/nepal-is-becoming-a-nation-of-net-addicts/" target="_blank" rel="noopener">sharp rise in YouTube users</a> from single digits to 56% in three years.Nepalis have benefited from instantly available news and easy access to video on pocket devices. The biggest impact of the migration of readers to the internet is on advertising -- as the audience goes online, advertisers are starting to follow the eyeballs.While only 26% of respondents said they used the internet every day, daily logins are highest among the educated (60+%), and among civil servants (54%). A stark geographical digital divide persists between Bagmati Province (41%) and Far Western Province (6%).Read also: <a href="https://www.nepalitimes.com/here-now/survey-is-wakeup-call-for-nepal-government/" target="_blank" rel="noopener">Survey is wakeup call for Nepal government</a>, Rameshwar BoharaSome 4,830 respondents in all seven provinces were surveyed by Sharecast Initiative in January and February this year to measure their ownership of communication devices, mass-media consumption patterns, and views on the press. The annual poll also tracks the popularity of radio and television channels and current trends in social-media engagement and internet user habits.The survey shows a profound proliferation of news and entertainment portals and YouTube channels, with legacy media scrambling to play catch up. Surprisingly, listenership of Nepal’s rural FM radio stations has not decreased, staying at about 28%.Nearly half the respondents said they relied on FM radio for local news, and interestingly, Facebook was the source of local news for 20% of them. Most people do not have a radio receiver at home anymore, and 90% listen to radio programs on their mobiles.The total number watching television every day is much higher at 41%, and like with radio this figure has stayed constant for the past three years. Not surprisingly, the numbers watching television daily was twice as high in cities as in villages.The number of people reading newspapers has actually increased from 6% in 2018 to 9.8% in the latest poll. More men than women read newspapers, and readers tend to live in the cities and belong to a higher income bracket. Sobering fact: 78% of Nepali women say they do not read newspapers at all.Read also: <a href="https://www.nepalitimes.com/review/nepals-new-digital-landscape/" target="_blank" rel="noopener">Nepal's new digital landscape</a>, Sonia AwaleDespite the drift towards the internet, however, the proportion of people who say that they rely on traditional media for national and international news has increased slightly in the past three years. <a href="https://www.nepalitimes.com/editorial/new-news/" target="_blank" rel="noopener">In 2018, 36%, 38% and 4% of respondents</a> said they got their information from radio, television and newspapers/magazines respectively. By 2020, those figures were 45%, 47% and 8%.Nepalis may follow social-media posts, but only 2% said they trust the information on them. The mainstream press is not seen as credible either, but the level of trust in radio, television and newspaper content is higher than the trust in social media.  The reason most people said they do not read print newspapers and magazines is because these are not available in their localities.MethodologyNepal Media Survey 2020 is a national-level poll and part of an annual effort by Sharecast Initiative Nepal. Field work was carried out between 16 January and 15 February 2020. The total sample size was 4,830, covering 48 districts in all seven provinces. Sampling considered three main factors: geography, ecological region and place of residence. The margin of error is +-1.2% at national aggregate. Interviews were conducted face to face at the interviewee’s residence using the Ona digital data collection tool on GPS-enabled mobiles and tablets. Sharecast used multiple measures for data accuracy and quality. The process was led by Madhu Acharya, Bhumiraj Chapagain, Ramesh Adhikari and Balkrishna Khadka.<a style="background-color: #ffffff; font-size: 15px; letter-spacing: 0.01em;" href="http://www.sharecast.org.np/" target="_blank" rel="noopener">www.sharecast.org.np</a>

Kunda Dixit

Mobile Nepal is hooked on YouTube

<figure><img width="1400" height="1042" src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221108111152/636a358d9c7e80680e0482b7jpeg.jpg" alt=""/><figcaption>Nepal Media Survey 2019</figcaption></figure>When enumerators from Sharecast Initiative Nepal fanned out across the country in January, they asked more than 4,100 respondents if they had mobiles on them — 91% produced phones. Of these, half were smartphones. Eighty-eight percent of them said they used Facebook, and 45% were on Facebook Messenger, and 35% on IMO which uses less bandwidth, many to communicate with relatives and friends working in the Gulf.Read also:<a style="background-color: #ffffff; font-size: 15px; letter-spacing: 0.01em;" href="https://www.nepalitimes.com/?p=24696&amp;preview=true" target="_blank" rel="noopener">Facebook nation</a><a style="background-color: #ffffff; font-size: 15px; letter-spacing: 0.01em;" href="https://www.nepalitimes.com/?p=24646&amp;preview=true" target="_blank" rel="noopener">Nepalis are drifting to digital media</a>, Madhu Acharya and Bhumiraj ChapagainInformation technology is changing Nepali society faster than many of us realise. It is rapidly transforming the ease and speed of <a href="https://www.nepalitimes.com/opinion/landline-to-online/" target="_blank" rel="noopener">communication</a>, and where we get our news and information. The changed <a href="https://www.nepalitimes.com/from-the-nepali-press/social-media-and-democracy/" target="_blank" rel="noopener">media</a> consumption pattern has created a crisis for Nepal’s mainstream media, which has found that the revenue model has collapsed. The subscription and paywall methods do not work, online advertising is limited and has low yield, and the Nepali Net has a long tail of new portals vying for the same ads. Four years ago, there were less than 4 million Nepalis with <a href="https://www.nepalitimes.com/editorial/face-to-face-with-facebook/" target="_blank" rel="noopener">Facebook</a> accounts, today it has more than doubled. In last year’s Sharecast survey, 81% of respondents who used the Internet said they used Facebook, that number has risen to 88%. Even usage of the Nepali app HamoPatro has increased from 1.3% last year to 4% in this year’s survey. Read also:<a style="background-color: #ffffff; font-size: 15px; letter-spacing: 0.01em;" href="https://www.nepalitimes.com/?p=24724&amp;preview=true" target="_blank" rel="noopener">Nepal is becoming a nation of net addicts</a>, Sabina Devkota Facebook is not only used to exchange holiday pictures among friends and relatives, it is also increasingly the main source of news and information about local, national and international happenings. As the results of the Sharecast survey in this edition show, it is a one-way street. Most Nepalis do not seem to post much local news on their walls. Also, while they use Facebook a lot, they do not seem to trust the content on the platform very much. The other surprising finding is that the most trusted source of news and information for most Nepalis is not the media at all, but their neighbours, friends and family. More than 64% of respondents said they relied on that network for local news, and one-third depended on acquaintances for even national and international news. Interestingly, Province 2 ranks highest for its dependence on family and friends as a source of news, with half the respondents saying they depend on them for news and information. YouTube use has soared dramatically from almost nothing last year to 34% in this year’s survey. The Facebook-owned platform Instagram is used by a much lower proportion (4.2%), although that increases among urban educated youth. Twitter usage is almost negligible (1.2%) even though the media fraternity and some politicians seems to think it is hugely important. In response to a multiple choice question, 99% of respondents said they do most of their Interneting on mobile phones. Only 6% of Nepalis use laptops or tablets to browse the Net, and less than 1% use PCs. As smartphones and mobile data packages get cheaper, Internet use is going to grow.  Read also: <a style="background-color: #ffffff; letter-spacing: 0.01em;" href="https://www.nepalitimes.com/banner/how-nepals-media-landscape-is-being-transformed/" target="_blank" rel="noopener">Nepal's Changing Media Landscape</a>, Sharecast Initiative Today, about 60% of those who use the Internet on their phones have mobile data, 34% use wifi. Despite this, there is still a yawning digital divide: asked how often in the past six months they had used the Internet, 67% of 4,125 respondents said they had never logged on. Interesting also is the number of people who said they had not read a hard copy newspaper in the past six months – over 73%. And even more revealingly, when asked why they do not read physical newspapers, an overwhelming 57% said it was because the papers never got to their area, or delivery was unreliable. Only 3% said it was because they rely on some other medium for news and information. Mainstream media owners and editors blame the Internet for the loss in readership, but maybe they should be blaming their distribution departments. Of those who said they still follow the mainstream press, 94% were still reading the paper newspaper, 14% read it on apps, and 6.4% went to their home pages online. Nearly all survey respondents found newspapers and magazines trustworthy.  The take-home message from the survey for the Nepali media and public is that the mainstream press still has a check-and-balance role in our democracy. Internet usage is growing rapidly, but that is not the reason people are not reading newspapers less.  Facebook may be omnipresent, but most users are sceptical about its content. As in most countries, <a style="background-color: #ffffff; letter-spacing: 0.01em;" href="https://www.nepalitimes.com/here-now/the-new-reality-of-nepals-virtual-celebrities/" target="_blank" rel="noopener">social media</a> platforms will be dissemination tools, Internet sites will be more and more entertainment-driven, and it will be the portals with the higher credibility and exclusive multimedia content that will be rewarded with clicks. 10 years ago this week The page 1 item of the #446 edition of Nepali Times of 10-16 April 2009 delved into Prime Minister Pushpa Kamal Dahal’s thin skin for criticism: Prime Minister Pushpa Kamal Dahal appears to be increasingly frustrated with the delays and has been trying to use his deft negotiating skills to try to convince the leaders of the UML and NC to smooth things along.   The prime minister has been barely able to hide his frustration. A day after returning from a week-long visit to Norway and Finland, during which he assured leaders there that he was serious about protecting democracy and the free press, he lashed out publicly using abusive language at his colleagues in the NC and UML. The next day, he turned his aim at the media, accusing publishers of being “smugglers” and under the control of “feudalists, capitalists and reactionary forces”.

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