<figure><img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221109181148/636be8299c7e80680e087842jpeg.jpg" alt="" width="2405" height="1604"/><figcaption>All photos: MONIKA DEUPALA</figcaption></figure>Traditionally, the average lifespan of a Nepali used to be 40-45. Child mortality rate was high, and very few people lived to a ripe old age.Which meant that living long was a cause for celebration in the family, clan and community. People in Kathmandu Valley's Newa community celebrate 'Janko' or 'Buda Pasni' at milestones of 77, 82, 88, 99 and 105 years.Look at it like a birthday, but is performed every decade or so after a person crosses 77. In case of couples, the Janko is performed according to the husband's age. For a single person, the date of birth and birth charts are consulted.https://www.youtube.com/watch?v=vWfPedYI9Nk&amp;feature=youtu.be&amp;fbclid=IwAR10NOtHZJuTaE5G5KhforoSFRPhTDA6f_-UED6-W5mG8UnXujuDUajACMkThe first Janku known as Bhim Ratharohan is performed when a person is 77 years, 7 months and 7 days old. The grandchildren pull the chariots and the family tours the city and temple amidst much fanfare.The second is Chandra Ratharohan performed at 82 years, 4 months and 4 days. Dev Ratharohan is the third Janko at 88 years, 8 months and 8 days. Divya Ratharohan at 99 years, 9 months and 9 days and the last one when a person reaches 105 years, 8 months and 8 days.<figure><img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221109181148/636be82c9c7e80680e087843jpeg.jpg" alt="" width="4096" height="2730"><figcaption></figcaption></figure><img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221109181148/636be8309c7e80680e087844jpeg.jpg" alt="" width="2520" height="1680"><img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221109181148/636be8339c7e80680e087845jpeg.jpg" alt="" width="4096" height="2730"><figure><img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221109181148/636be8379c7e80680e087846jpeg.jpg" alt="" width="4096" height="2730"><figcaption></figcaption></figure>As people live longer, the processions in which elderly citizens are paraded around town have become more and more common. Photographs from a Jankothis week of Bishnu Bhakta Deupala and Jas Maya Deupala, who are celebrating 77 years, 7 months and 7 days.

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Long live tradition

<figure><img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221109191116/636bef224b0ad905ca02ef8bjpeg.jpg" alt="" width="2405" height="1604"/><figcaption>All photos: MONIKA DEUPALA</figcaption></figure>Traditionally, the average lifespan of a Nepali used to be 40-45. Child mortality rate was high, and very few people lived to a ripe old age.Which meant that living long was a cause for celebration in the family, clan and community. People in Kathmandu Valley's Newa community celebrate 'Janko' or 'Buda Pasni' at milestones of 77, 82, 88, 99 and 105 years.Look at it like a birthday, but is performed every decade or so after a person crosses 77. In case of couples, the Janko is performed according to the husband's age. For a single person, the date of birth and birth charts are consulted.https://www.youtube.com/watch?v=vWfPedYI9Nk&amp;feature=youtu.be&amp;fbclid=IwAR10NOtHZJuTaE5G5KhforoSFRPhTDA6f_-UED6-W5mG8UnXujuDUajACMkThe first Janku known as Bhim Ratharohan is performed when a person is 77 years, 7 months and 7 days old. The grandchildren pull the chariots and the family tours the city and temple amidst much fanfare.The second is Chandra Ratharohan performed at 82 years, 4 months and 4 days. Dev Ratharohan is the third Janko at 88 years, 8 months and 8 days. Divya Ratharohan at 99 years, 9 months and 9 days and the last one when a person reaches 105 years, 8 months and 8 days.<figure><img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221109191116/636bef254b0ad905ca02ef8cjpeg.jpg" alt="" width="4096" height="2730"><figcaption> </figcaption></figure><img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221109191116/636bef284b0ad905ca02ef8djpeg.jpg" alt="" width="2520" height="1680"><img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221109191116/636bef2b4b0ad905ca02ef8ejpeg.jpg" alt="" width="4096" height="2730"><figure><img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221109191116/636bef2f4b0ad905ca02ef8fjpeg.jpg" alt="" width="4096" height="2730"><figcaption> </figcaption></figure>As people live longer, the processions in which elderly citizens are paraded around town have become more and more common. Photographs from a Jankothis week of Bishnu Bhakta Deupala and Jas Maya Deupala, who are celebrating 77 years, 7 months and 7 days.

Monika Deupala

<img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221108181148/636a96999c7e80680e05dc75jpeg.jpg" alt="" width="1500" height="875"/>Many of the everyday items Nepalis traditionally used in their homes are going or gone. So have the words that described them. Plastic buckets have replaced brass gagro. Linoleum floors have taken the place of sukul straw mats.Most young Nepalis do not know what petaro, sakari, chulesi, dalo, doko, theki, dhiki, dheri, kolhu, sandook or mandro mean. Nepali words that described many of these objects are now extinct. Tharu words for utensils, Gurung vocabulary for household furniture and Rai or Limbu terms for farm equipment are all endangered.Judith Conant Chase has been in Nepal for nearly 50 years, and has made it her life’s work to collect and preserve many of these traditional objects. In 2012, she set up the <a href="https://archive.nepalitimes.com/article/Nepali-Times-Buzz/Return-of-the-past,907" target="_blank" rel="noopener">Living Traditions Museum at the Amatya Sattal in the Changu Narayan</a> complex to house her collection, so it could be seen by as many Nepalis as possible. By preserving the objects she has also saved the Nepali words for them.When the earthquake struck on 25 April 2015, Kathmandu Valley’s oldest monument zone was badly damaged. Some of the 1,300-year-old Licchavi era temples went down, the museum was damaged, but the exhibits were intact (including the Tharu clay pot hanging from the rafters in the photo, right). The structure has now been rebuilt, and Chase is trying to have the museum reopened in the new year.<img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221108181148/636a969b9c7e80680e05dc76jpeg.jpg" alt="" width="803" height="516">Travelling across Nepal in the 1970s, Chase admired the simplicity of people’s lives, their cheerfulness despite hardships, and the everyday handmade objects they used around the house — like the umbrella that Gurung villagers in Bhujung wove from nigalo strips and leaves, which Chase found ingenious because it also kept a farmer’s back dry while bending over to tend the fields.Maithili jewellery fascinated her, especially the sculpted silver bracelets that had strips joined into a ripple pattern. Over decades of being worn during work, the metal was weathered and polished into a shiny metallic brilliance. Doko baskets are perfectly crafted through a technique handed down from generation to generation of Gurung families, as are the felted carpets and capes of villagers in Ghandruk, and in Kathmandu the intricately carved bapa, used as a shrine in Newa homes. Another example, from Humla, was the colourful Nyinba woollen greatcoat, worn once a year during festivals (pictured overleaf).All these <a href="https://www.nepalitimes.com/review/art-of-everyday-living/" target="_blank" rel="noopener">items, lovingly preserved</a>, will be returned to their cubicles and exhibit cases once the Living Traditions Museum reopens. Chase’s book, Living Traditions of Nepal: The Beauty of Purposeful Living, is an encyclopaedic guide to the artefacts, and more.The voluminous 440-page, coffee table book is superbly illustrated and designed, and divided into sections representing the Himal, Midhills, Tarai and Kathmandu Valley. The text is arranged like extended captions, and interspersed with extracts from Chase’s journal of four decades ago.Chase decided to use her journal entries because the words recorded her feelings more accurately at the time, making the memories so much more real.One such extract, after seeing a sadhu at Pashupati on Shivaratri: ‘I feel invigorated, intoxicated, inspired, as if being in love. There is a whole way of being in the world that I had only sensed dimly… There is a feeling of a secret that everyone else knows that I am just beginning to glimpse, frustrating and enticing together.’She marvels at the ‘hanging life support system’ of Tharu homes, where food and storage items dangle from the ceiling, where protective smoke of the central fire preserved and cured stored food items. This was technology developed over centuries ‘out of a particular set of natural resource and household needs’.<img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221108181148/636a969e9c7e80680e05dc77jpeg.jpg" alt="" width="308" height="400">‘The lives of the Nepali people and their art objects are elegant, inspired, vigorous, humorous, vibrant, romantic, sometimes even a bit wild,’ writes Chase. ‘They are woven, hammered, carved, turned, painted out of the hand of artists, both household and professional.’<img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221108181148/636a969f9c7e80680e05dc78jpeg.jpg" alt="" width="312" height="300">The Beauty of Purposeful Living: Living Traditions of Nepalby Judith Conant Chase<a href="https://serindia.com/products/the-beauty-of-purposeful-living-living-traditions-of-nepal-by-judith-conant-chase" target="_blank" rel="noopener">Serindia Publications (July, 2019)</a>Hardcover: 440 pages, $100ISBN: 978-1932476-90-3<h2>A life in the most precious place on earth</h2><img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221108181148/636a96a09c7e80680e05dc79jpeg.jpg" alt="" width="1500" height="1125">Judith Conant Chase still remembers flying into Kathmandu in October of 1974, looking out of the window at the wrinkled terraces of rice fields, forested hills and the snowy mountains beyond, and telling herself: “This is the place.”The American had come to Nepal to try to climb a mountain in the Langtang Valley, and 45 years later she is still here. Along the way, she has done pioneering work to document Nepal’s crafts, joined an ashram, started an organic agriculture movement, collaborated on a project to market ceramic products and started a museum.“Nepal was so casual, and of the earth. It connected to nature in so many ways in the puja and the way people worshipped,” recalls Chase, who resonated with  the Hindu mantra ‘Satyam Shivam Sundaram’ — truth is God, and God is beauty.She travelled across Nepal, and while many foreigners at the time marvelled at the scenery outside, Chase was drawn to the interior of people’s homes and the everyday objects they used: wooden storage bins, straw mats, bamboo baskets, clay vessels, metal craft.Chase never rushed through the countryside. She lingered and learnt from families she stayed with, collecting beautiful objects and understanding their traditional use and significance. She kept a journal, knowing that one day she would want to write a book and perhaps set up a museum.Read Also: <a href="https://www.nepalitimes.com/review/art-of-everyday-living/" target="_blank" rel="noopener">Art of everyday living</a>, Reeti K.C.<img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221108181148/636a96a39c7e80680e05dc7ajpeg.jpg" alt="" width="640" height="427">Both the museum and the book have happened. The Beauty of Purposeful Living and the Living Traditions Museum in Changu Narayan complement each other. The museum was badly damaged in the 2015 earthquake (left), has been rebuilt, and nearly five years later it is to reopen.“It was so impressive to me that there were no roads, and yet people were so capable, so self-sufficient,” Chase recalls of her travels through Nepal in the 1970s.Chase met and married <a href="https://archive.nepalitimes.com/article/Nepali-Times-Buzz/Jim-Danisch-and-Barbara-Adams%20-passed-away-this-month,3007" target="_blank" rel="noopener">Jim Danisch </a>in a Hindu ashram in Banepa in 1984. Danisch worked on a ceramics promotion project in Thimi for the German agency, GTZ, training locals to make glazed pottery and developing a new type of kiln. The two went back to California to set up a pottery business, but soon found they were getting too old to chop firewood and cut grass, so one day Judith told Jim: “Let’s go home.”They returned to Nepal, where they worked on a farm in Kavre, and put together the Living Traditions Museum (See review, opposite.) After Jim died in 2016 in Dhulikhel, Judith continued working on her book and rebuilding the museum. All the while, the <a href="http://archive.nepalitimes.com/news.php?id=18931#.Xck2mNIza70" target="_blank" rel="noopener">organic farm in Kavre </a>demanded a lot of her time — helping villagers with pesticide and chemical-fertiliser free agriculture, preserving traditional seeds and the biodiversity of the forests.“Nepal in the monsoon is just so intoxicating. There is all this variety of words in Nepali for different types of rain, and the vegetation is so lush because of the warmth and moisture — there is extraordinary growth, which you do not have in a temperate climate,” explains Chase.In an experiment, she set aside a 1 sq m test plot in Kavre to study and classify every kind of plant that grew in it. There were 27 types, but she could identify only 18 of them. Chase thinks Nepal’s soil and fertility is so rich that artificial fertilisers are not needed — all the nutrients are already in the soil.Does it not pain her to see Nepalis not valuing nature, and the farms of Kathmandu Valley being replaced by urban sprawl? “It is not just Nepal, it is happening all over the world,” she says. “It is not exceptional, but it is tragic. Much is gone, but the vibrant traditions continue. Kathmandu Valley is one of the most precious places on earth.”

Kunda Dixit

The art of living

Ancient heritage meets dern distillery craft as the US-based The Nepali Spirit Company this month makes its global debut with Kathmandu Ayla. Inspired by Nepal’s ancient rice whiskey tradition, the product is the first of four handcrafted spirits that brings Kathmandu Valley’s 1,000-year-old ayla tradition to the world stage. “The first four products combine history, culture, and tradition and it has taken eight years to get to this launch point,” says CEO of The Nepal Spirit Company Kashish Das Shrestha, who is also publishing a book on the history of alcohol in Nepali culture. The other three ayla products are Masala Whiskey aged in Brazilian Amburana casks and spiced with black cardamom from Nepal, Annapurna Ayla, and Haku Chaku Himalayan Espresso Liqueur made with organic Nepali coffee, and chaku (dark molasses).  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20251216141244_ab74945dc60ce5ff83fe7a88596fc032c18705e7cda9dc62df21694d3ad83b85.jpg" data-media-id="editor_0" data-image-id="20251216141244_ab74945dc60ce5ff83fe7a88596fc032c18705e7cda9dc62df21694d3ad83b85" data-rendition-name="original" width="1500" height="1000" loading="lazy" alt="The American Ayla NT"> </figure>  “I started visiting international whiskey auctions six years ago and after reading about distilling, my passion for spirits grew, and I felt the urge to tell the story of Nepal’s heritage spirits to the world,” explains Shrestha. Once poured in Nepal’s royal courts, ayla is a clear rice whiskey that is a millennia-old living heritage of Kathmandu used in rituals from birth to death and traditional life milestones of its inhabitants. Ayla is distilled to capture the classic aromas and flavors, with a soft sweet after taste. It can be enjoyed neat, sipped through meals, or enjoyed as shots. With more than 15% of Nepal’s population living and working abroad, there is a cultural demand for ayla in the diaspora from Asan to Amstredam to Australia.  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20251216121236_0db0ec396832736fef60b636d7012a917be65471408c81383a40613f928f9e78.jpg" data-media-id="editor_1" data-image-id="20251216121236_0db0ec396832736fef60b636d7012a917be65471408c81383a40613f928f9e78" data-rendition-name="original" width="1000" height="1270" loading="lazy" alt="The American Ayla NT"> </figure>   <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20251216141236_a84ede74c67a61e75af2f0cc1c985b4d04ff2292c6bd0bd0b841f4d2c7b593aa.jpg" data-media-id="editor_2" data-image-id="20251216141236_a84ede74c67a61e75af2f0cc1c985b4d04ff2292c6bd0bd0b841f4d2c7b593aa" data-rendition-name="original" width="1778" height="1000" loading="lazy" alt="The American Ayla NT"> </figure>  &nbsp;“We also believe ayla is a wonderful way to tell Nepal’s story to the world,” says Lilu KC Shrestha, Chief Operating Officer of the company. “We intend to use our platform to promote Nepal in any way we can, and also find ways to give back to the country. It was high time a world-class Nepali spirits brand entered the global market, and we are proud to take the lead.” Aside from the ayla itself, the bottle and packaging was conceived by New York-based designer Sahara Shrestha to reflect a complete Nepaliness. “Each bottle and box is a love letter to Nepal, and every detail is an expression of respect and appreciation of Nepali heritage and our desire to share it with the world,” says Kashish Das Shrestha. “And ayla itself is a sacred part of our culture, so we wanted to make sure the bottle reflects this reverence.”  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20251216141244_d2746204c64802ff81453d7a8749f516bf3c62538fe3c98400a9b3978c03b273.jpg" data-media-id="editor_3" data-image-id="20251216141244_d2746204c64802ff81453d7a8749f516bf3c62538fe3c98400a9b3978c03b273" data-rendition-name="original" width="1920" height="1475" loading="lazy" alt="The American Ayla NT"> <figcaption>Aylarita</figcaption> </figure>  The bottom of each bottle has an embossed Mandala representing the universe and its interconnectedness. A glass molding of Himalayan peaks Chomolungma and Nuptse signifies the earth and heaven. The bottle cap is a black and gold rendering of the metal plates that hang from Kathmandu’s temples. The logo of The Nepali Spirit Company is also inspired by the unti, a traditional vessel used to pour ayla. While its top is typically adorned with a peacock, the company’s design replaces it with rice stalks. This motif is also on the label of Annapurna Whiskey named in honour of both the mountain and the goddess, the giver of grain. For a new take, ayla can be paired with a lime wedge lathered in honey, cumin, and salt, or on the glass rim. It can also be mixed into cocktails to make Aylarita, Aylatini, or Aylapolitan. <a href="http://www.thenepalispirit.com/" target="_blank">www.thenepalispirit.com</a>, @TheNepaliSpirit

The American Ayla

When Winston Churchill addressed the Canadian Parliament in December 1941, he recalled that generals of Nazi-occupied France had said that England would “have her neck wrung like a chicken”. Churchill went on to quip: “Some chicken.” As the laughter and applause subsided, he added: “Some neck.” (Even longer laughter and applause) We do not know who first started calling the narrow corridor that joins India to its northeastern states a 'Chicken’s Neck', but there also was the hint of a Churcillian connotation. Akhilesh Upadhayay in his new book In the Margins of the Empires: A History of the Chicken’s Neck, uses this strip as an entry point to explore a region adjoining Nepal, Bhutan, China, Sikkim, Darjeeling, India’s northeast and the tectonics that shaped its geo-strategic terrain.&nbsp; Upadhyay’s Chicken Neck is an organic whole, connected through centuries by transboundary traders, travellers, monks, spies, missionaries, mountaineers, and more. And as infrastructure and connectivity improves, smaller countries like Nepal and Bhutan (and earlier Sikkim) are caught up in the region’s rivalries. The tri-junction of the Chicken’s Neck is a potential flashpoint that has obsessed India’s military strategists ever since Partition in 1947 and the formation of East Pakistan, and the Chinese annexation of Tibet. India found itself squeezed between Chumbi Valley in China to the north and Pakistan to the south. So, when Sikkim started acting too independent for its own good 50 years ago, India engineered its annexation and turned it into its 22nd state. The 1962 Sino-Indian war elevated its strategic importance even more. Alarm bells ring in New Delhi each time there is trouble around the Chicken’s Neck: the Naxalite uprising had to be swiftly crushed, the Indian military moved in to liberate Bangladesh, Gorkhaland and ULFA activities were dangerously nearby, Bhutan had to be appeased. Every once in a while things would flare up between India and China, as in the 2017 Doklam standoff.&nbsp; And last year’s regime change in Bangladesh has rattled New Delhi enough to deploy its Rafael fighters and BrahMos cruise missiles in the Chicken’s Neck. It is now the most densely militarised strip of real estate in this part of the world. &nbsp; As a journalist and former editor of Kathmandu Post, Upadhyay also peers at the Chicken’s Neck through Nepal’s perspective. After all, Jhapa (where the author is originally from) sits right there astride India’s strategic lifeline.&nbsp; Geopolitics is at the front and centre of the book that takes readers back to the time Nepal was a closed Himalayan kingdom.&nbsp; Nepal may be a yam between two boulders, but it may just as well be a thicker Chicken’s Neck as far as New Delhi and Beijing are concerned. Nepal’s rulers have always had to walk the tightrope between China and India. Khampa guerrillas, covertly helped by American and Indian intelligence, raided Chinese military convoys from bases in Nepal, and King Mahendra had to do some intricate diplomatic footwork. India is often described as Nepal’s closest friend, but our relations with China go back as long in terms of the Lhasa trade, Bhrikuti and Arniko, religious exchanges and people-to-people relations. While Nepali researchers are wary of touching on Chinese, Indian or American sensitivities, Upadhyay’s journalistic background means he has no qualms about tackling the subject head-on, and objectively. He spent more than a year researching the book, sniffing around Siliguri, Bagdogra, Naxalbari, Darjeeling and the villages on the Jhapa side. Then he travelled to Olangchung Gola to listen to ordinary people of the Himalayan rimlands. Despite the perception about rigid frontiers between nation states, the book hints at how absurd the notion is. The Chicken’s Neck is also a wild elephant migration corridor, disturbed by the India-Bangladesh border fence, new expressway embankments, airport runways, and expanding cities. Similarly, the people on the Nepal-tibet border used to cross over to graze yaks — this expanded the gene pools of not just the yaks but also the nomadic humans who moved with the herds.&nbsp; Despite the hard borders, trade flourishes. Upadhyay marvels that a shop in Phungling in Taplejung has embroidered saris from Siliguri and fluffy jackets from China. he finds that residents in the northeastern and southeastern tips of Nepal have more in common with kin across the border in Tibet or India than with someone from Kathmandu. Nepal was once one of the biggest trade hubs in ancient times, and our products were treated as equals in Indian border cities. People too, could move freely, especially if they were and are from bordering Tarai cities.&nbsp; Nepal’s rich history and culture was shaped by the proximity to neighbours, and despite borders it is still cemented by marriages and trade — especially in the Nepali-speaking lands to the east. Its geographical positioning makes Nepal not landlocked but land-linked, adjacent to the largest emerging economies of the world. Nepal needs to deploy its soft power with effective diplomacy to take advantage of these two empires, and not be choked by their rivalry. The book was going to press when the GenZ protests ignited in September, but Upadhyay nevertheless managed to insert the current political transition into the pages with deft editing. &nbsp;The final section of the book examines at least three possible scenarios that may unfold as South Asia continues to be shaped by great power rivalries and imperial contests that have weakened the unilateral influence of the west.&nbsp; Akhilesh Upadhyay extrapolates from the Chicken’s Neck, zooming out for a wider perspective on the Subcontinent. &nbsp;  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/2025121912124_0ae772e7736a65f53a99599b5724ca133a64fdea0e61c7170ea81f9dd95c7af0.jpg" data-media-id="editor_0" data-image-id="2025121912124_0ae772e7736a65f53a99599b5724ca133a64fdea0e61c7170ea81f9dd95c7af0" data-rendition-name="original" width="1136" height="702" loading="lazy" alt="In the Margins of Empires: A History of the Chicken’s Neck NT"> </figure>

Some chicken, some neck

This is the first instalment of our new series Nepal Made, where we profile world-class Nepali products and the people behind them. The Himalaya is the home to Ayurveda, the preventive and curative medicinal practice that relies on the tremendous diversity of plant life. This is where Hanuman is said to have come to find a specific rare herb when Ram was wounded in battle. When he could not find it, he tore off a whole mountain and hauled it down to Lanka. Since then, herbal medicines and care products have been steadily modernised in India and Nepal. Now, one Kathmandu-based company, Herveda, is going global with an all-natural skincare brand that blends traditional knowledge of medicinal plants with modern technology. Originally a Sanskrit word, Ayurveda literally means ‘the science of life’ and promotes physical and mental wellbeing through a holistic knowledge system that is 4,000 years old. Ayurvedic products have gotten more popular as global demand rises for all-natural, chemical-free cosmetic and wellness products, instead of wasteful fast fashion and beauty trends. Herveda was founded by Prativa Pandey, a scientist-entrepreneur and mother of two. She did her PhD in nanotechnology chemistry from Northwestern University in the United States and returned to Nepal in 2015 after the earthquake, staying back to explore the market and launch her brand.  <figure><img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20251218141216_b699e74ee82333951b99b22648705dc916deb8eef3d425c77c1e2f3b1058a64d.jpg" data-media-id="editor_0" data-image-id="20251218141216_b699e74ee82333951b99b22648705dc916deb8eef3d425c77c1e2f3b1058a64d" data-rendition-name="original" width="1000" height="1500" loading="lazy" alt="Looking good by doing good NT"></figure>  “I wanted to do something in Nepal, but didn’t want to be a doctor or engineer,” says Pandey at the elegant Herveda showroom in Jhamsikhel. “Whatever knowledge that I had gathered, I wanted to spread it in my own country.” Nepal is rich in traditional medicinal herbs and Ayurvedic plants, but proper utilisation and mobilisation has always been lagging. Most of the benefits are reaped by large companies and not local farmers. Pandey wanted to change that. To ensure that it gives back to the community, Herveda collaborates with farmers and local traders for fair trade. “I have always been fascinated by the medicinal herbs found in Nepal, and wanted to create high value products with them. It was a way to combine valuable indigenous knowledge with my academic research background,” adds Pandey. “I did not require a huge investment, just a proper marketing strategy.”  <figure><img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20251218141216_350f6eb1511523ea54a8aba468f20a7dffcb5def3fade4dcced30324417f83bc.jpg" data-media-id="editor_1" data-image-id="20251218141216_350f6eb1511523ea54a8aba468f20a7dffcb5def3fade4dcced30324417f83bc" data-rendition-name="original" width="1500" height="1000" loading="lazy" alt="Looking good by doing good NT"></figure>  According to the Trade and Promotion Center under the Ministry of Industry, Nepal’s import of cosmetic products is increasing every year, driven by demand from a younger population. These younger customers are also more conscious about the products they use. For brands like Herveda, it is important that customers engage in wellness and skincare in an ethical and sustainable manner. Apart from being all natural, Herveda’s flagship store in Jhamsikhel has a reuse box where consumers can drop used bottles, which are then recycled. The store also displays products from 35 local businesses. Pandey believes that Nepali brands should cross-promote and complement each other: “Rather than competing, I believe we should support each other. 1+1 can be 11, and not two.” Effectiveness and functionality hold great importance for Herveda. which employs 25 scientists to develop and lab test its products at its research institute. Currently, there are products ranging from Rs400-2,000, which include lip balms, serums, and essential oils. A signature product is the Berry Boost Radiance Mask, which contains Spikenard (Jatamansi), Ashwagandha, Orange Peel, and Rhododendron.  <figure><img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20251218141216_7ec1104e0dd63db2fbbfe666034b468fe5b7e6876fde8b5446cb9d9fe27566cf.jpg" data-media-id="editor_2" data-image-id="20251218141216_7ec1104e0dd63db2fbbfe666034b468fe5b7e6876fde8b5446cb9d9fe27566cf" data-rendition-name="original" width="1500" height="1000" loading="lazy" alt="Looking good by doing good NT"></figure>  Herveda exports to the United States and plans to expand to China and Europe. The products get a 50-100% markup in the international market. The company recently received a grant from UKAid to expand the market as well as build capacity to scale up. It has partnered with Agriplayer software to help to develop QR codes on its products, which consumers will be able to scan to track the product sources and evaluate pricing. Nepal lags behind in rules and regulations, and the lack of monitoring has allowed low quality cosmetic products to penetrate into the market. Herveda has got an international certification from USFTA, which is important for its foray into the export market. “For the cosmetic industry to scale up, there should be a central testing facility that is well equipped and meets international standards. Additionally, export should be made easy,” adds Pandey. “If there are too many barriers to entry, no one will be willing to invest.”

Looking good by doing good

Mithila art has represented Nepal’s indigenous culture, passing down through generations in the Madhes. Now, noted artist S C Suman explores this tradition with a bit of modern touch that gives it added relevance. Each of his paintings at the ‘Mithila Cosmos VII: Journey of a Pilgrim’ exhibition at Siddhartha Art Gallery exudes culture, colours and feminism, but with added improvisations that make it contemporary. “Mithila is an art form that is mostly used by women. Women have been the ones who preserve culture and pass it to other people and upcoming generations. The art form is what it is today because of women,” explains Suman. Inaugurating the exhibition on oMonday, art historian Julia Llyod Williams spoke fondly of Nepal and Mithila art, relating how she once bought a Mithila painting she liked without knowing its historical and cultural importance to the Mithila civilisation.  <figure><img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20251216031232_729d03089084a1bc79b0678766a09e13dcd9236ebd628795eb3b8c3aafcf8981.jpg" data-media-id="editor_0" data-image-id="20251216031232_729d03089084a1bc79b0678766a09e13dcd9236ebd628795eb3b8c3aafcf8981" data-rendition-name="original" width="1080" height="720" loading="lazy" alt="Mithala exhibition NT"></figure>  Suman is a self-taught artist, textile designer and a radio host from Biratnagar, and one of the country’s most celebrated artists, with national and international honours. He has held 14 solo exhibitions and numerous group shows in Nepal and all over the world. “With Mithila Cosmos, Suman brings his artistic evolution into a deeper, more traditional realm, where pilgrimage is shaped not only by movement but by cultural memory and sacred stories,” says Sangeeta Thapa of Siddhartha Art Gallery. The seventh edition of the exhibition explores and displays reflections of pilgrimage, sharing the artist’s physical and spiritual experience with viewers. The first of this series was exhibited in 2007. “I am confident that this edition will also win visitors’ hearts. In the past, different dimensions of Mithila art were presented through this series. This time around as well, I have tried to give viewers a new perspective,” says Suman.  <figure><img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20251216031232_2626f5a28e0051157af5d7f414128a1893645ddda02c955448103f4e92078385.jpg" data-media-id="editor_1" data-image-id="20251216031232_2626f5a28e0051157af5d7f414128a1893645ddda02c955448103f4e92078385" data-rendition-name="original" width="1191" height="1500" loading="lazy" alt="Mithala exhibition NT"></figure>  The exhibition is displayed on two floors of the gallery and includes paintings of Swayambhu, Pashupati, Lord Ganesh, Krishna, Ram Sita Bibabah among other renderings. Explains Suman: “The Pashupatin painting depicts the evolution of the temple, and since I live near Swayambhu, the mantra chanted there gives me energy, inspiring me to paint the shrine.” Use of colour, especially hues of blue, grab the attention of the viewers creating a sublime experience. ‘Samundra Manthan’ depicts how Lord Shiva drank poison to save the world. All the elements of the episode including Vasuki Nag, Kamdhenu and others are elaborately depicted. This carries on the Mithila tradition of telling stories by showing them through art. ‘Ram Sita Bibah’ shows the story of Ram and Sita in an intricate and intimate manner, and this is followed by the Banbas series, where Lord Ram is expelled from the palace, owing to family politics for power. In ‘Banbas I’, when crossing a river, the person rowing the boat asks to cleanse Lord Ram’s feet and then only allow him to board the boat, and pictorialises the storyline of the Ramayana. Similarly ‘Nava Durga’ is painted over canvas, has mantra painted all over the background and comprises ten avatars of Goddess Durga that is worshipped throughout Dasain.  <figure><img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20251216031232_7a24f7f8d264d7bd204b8f475d1e86dc6fe70765487c37ebed85da8117081a80.jpg" data-media-id="editor_2" data-image-id="20251216031232_7a24f7f8d264d7bd204b8f475d1e86dc6fe70765487c37ebed85da8117081a80" data-rendition-name="original" width="1000" height="1570" loading="lazy" alt="Mithala exhibition NT"></figure>  “I finished the Nava Durga painting in the ten days of Dasain. Each day I used to wake up, do my daily puja and then sit for painting. No matter what, I separated time to paint even during festivities,” Suman says, showing how the paintings are a deeply reverential devotional artform. ‘Geeta Saar’ is an equally breathtaking exposition from the Bhagavad Gita, the blues once again giving the show a tranquil ambience. Visitors at the exhibition do not just walk past the works hanging on the walls of Siddhartha Art Gallery, they stand in front of each of them for a minute or two, almost in prayer. The Mithila Cosmos exhibition series started when the Maoist conflict was still taking place, and today it is taking place in the aftermath of recent protests during which government buildings surrounding the gallery were all torched. Suman’s ‘Journey of a Pilgrim’ makes us ponder how it all fits in with Nepal’s history, culture and faith. Says Suman, “My aim is to bring stories of the Valley, Madhes and other cultures into a single canvas. I have tried to find ways to incorporate Nepal’s diversity in every single painting.”  <figure><img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20251216031236_89a12ff1908123e079cb08b77e37a4a875544e6baa6c9c1f4bfdba52b99e4287.jpg" data-media-id="editor_3" data-image-id="20251216031236_89a12ff1908123e079cb08b77e37a4a875544e6baa6c9c1f4bfdba52b99e4287" data-rendition-name="original" width="1500" height="1015" loading="lazy" alt="Mithila exhibition NT"></figure>  Mithila Cosmos VII: Journey of a Pilgrim Siddhartha Art Gallery, Baber Mahal Revisited Till 10 January 11:00am – 5:00pm

traditions

Long live tradition

Long live tradition

The art of living

The American Ayla

Some chicken, some neck

Looking good by doing good

Pilgrimage to the Mithila cosmos