<figure><img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221114111120/6372170e9c7e80680e0ba9cajpeg.jpg" alt="" width="1057" height="700"/><figcaption>A S PANNEERSELVAN. Photos: MONIKA DEUPALA</figcaption></figure>A S Panneerselvan is executive director of Panos South Asia, which fosters public debate in the region. He has been the Reader's Editor of The Hindu, and a strong advocate of ethical and responsible journalism. He teaches media studies at the Asian College of Journalism in Chennai. The following are excerpts from a recent conversation between him and Shekhar Kharel on the challenges facing old and new media.Nepali Times: As a frequent visitor to Nepal, what do you make of the mediascape here?A S Panneerselvan: In the 1990s Nepal set a standard for South Asian media when it came up with the finest decentralised media environment through its <a href="https://archive.nepalitimes.com/article/editorial/radio-sagarmatha-the-radio-wave,3718" target="_blank" rel="noopener noreferrer">community radio revolution</a>. But the digital disruption has completely changed that. While it has given a voice to everyone, no one is actually listening. We have concurrent monologues, not dialogues. There is also no supporting revenue stream for this new model.With <a href="https://www.nepalitimes.com/banner/how-nepals-media-landscape-is-being-transformed/" target="_blank" rel="noopener noreferrer">mobile connectivity</a> even in rural areas, the digital divide itself is an obsolete concept. But the global media is also extremely centralised. A handful of Silicon Valley multinationals control our information ecosystem. Governments can switch off connectivity as we saw in Jammu and Kashmir in 2021 when its special status was abrogated.Traditional media played an empowering role during Nepal’s People’s Movements I and II. But there are new questions today: Is the media going to get caught up in the social media cacophony, or play a leadership role?How are these changes going to affect the sustainability, credibility and independence of Nepali media? The Nepali media now has reach, but it needs revenue to survive. This is crucial because the media has a dual role: bearing witness and making sense. Bearing witness means journalists have to travel to gather news and that costs money. The budget to bear witness is shrinking. So, broadsheet publications retain their respectability by focusing more on making sense by writing editorials explaining a particular issue. Making sense has taken precedence over bearing witness. This is why the digital disruption is hurting us.Read also: <a href="https://www.nepalitimes.com/editorial/internet-in-everything/" target="_blank" rel="noopener noreferrer">Internet in everything</a>, EditorialHow does this revenue model then affect the digital media? When the Arab Spring happened, we thought the digital media would become an enabler. But <a href="https://www.nepalitimes.com/latest/ununited-states-of-america/" target="_blank" rel="noopener noreferrer">Trump</a> and Brexit showed us that it is also a curse. Today, the trend is towards clickbait journalism since algorithms decide what is going to get amplified and what is not. Editorial judgment has no place in this environment, the content can be <a href="https://www.nepalitimes.com/opinion/comment/digital-discrimination/" target="_blank" rel="noopener noreferrer">misogynist, ultra-nationalistic jingoism, war-mongering, spewing hate</a>. It does not matter, as long as it gets the reach. When you ask Silicon Valley companies to regulate such content, they say they are not a media organisation but purely a platform. Yet they want all the credibility and reach of media organisations. When it suits them they become a media organisation, when it doesn’t they become a platform. The fact that these trans-border organisations are not governed by conventional laws is causing further harm.The political economy of these platform companies is that they give money to the carriers, not the content generators. But carriers are not neutral. Whether they are ISP providers, DTH platforms or search engines, they are heavily loaded and discriminatory. And carriers have become so powerful that content companies are now dependent on them, and this is against the spirit of an independent media elsewhere and in Nepal.<figure><img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221114111120/637217119c7e80680e0ba9cbjpeg.jpg" alt="" width="1200" height="700"><figcaption></figcaption></figure>So what is the role of journalists in this new environment?Journalism is different from all other forms of communication because at its core is the act of verification. It is different from blogging or posts on social media with no filtration. This act of verification is mediated by editorial judgment — the two things that give journalism its credibility. <a href="https://www.nepalitimes.com/latest/the-social-media-contagion/" target="_blank" rel="noopener noreferrer">Social media</a> is destroying this and denying citizens the democratic right for credible information.Whose responsibility is it to uphold the media’s credibility?It is the responsibility of citizens who have to invest in credible information that is the building block of democratic rights. People’s spending on media in the last 5-10 years has gone up, but the money is going to the carriers. We pay internet service providers, DTH companies and for mobile connectivity. Money spent on those creating content for media has gone down. Credible information is a public good, we must reinvest in it.Read also: <a href="https://www.nepalitimes.com/banner/press-for-people/" target="_blank" rel="noopener noreferrer">Press for people</a>, Sahina ShresthaBut will a public hooked on TikTok invest in credible information? People don’t think twice about paying IPSs or for DTH connections, why would they not also pay a part of it to news outlets that they trust? Trusted institutions need a certain amount of financial leeway. Since 2006 we have witnessed a huge squeeze on the <a href="https://www.nepalitimes.com/banner/the-death-of-print-is-exaggerated/" target="_blank" rel="noopener noreferrer">traditional media model</a>. This is hurting us in two ways. One, the most credible information has become the most expensive, while the most salacious is the most accessible. For example in the UK, those who want credible information, say the Financial Times, have to pay, but the tabloid Daily Mail is free. Tabloidisation of news is the biggest challenge for us, and we don’t have a language to confront that. But we can’t expect the government to act either, <a href="https://www.nepalitimes.com/banner/gagging-the-press-in-installments/" target="_blank" rel="noopener noreferrer">their response is censorship</a>. Silicon Valley corporations already account for 80% of digital revenue. If Facebook, Google and Twitter are going to take it all away, what is the role for professionals across the world working to produce credible information?Doesn’t this erode the independence of the press?We have to make a distinction between what was happening till 2010 and after. Until 2010, the mainstream media had its own problems, but were still largely independent. Post 2010, the ownership has gone over to big corporations who do not mind losing money as long as they prevent others from entering the field. The rules have changed in such a way that the political economy has become the corporate economy.Read also: <a href="https://www.nepalitimes.com/opinion/digital-discrimination/" target="_blank" rel="noopener noreferrer">Digital discrimination</a>, JB BiswokarmaSo, is there a future at all for the printed media?Digital media is here to stay, and we have to <a href="https://www.nepalitimes.com/editorial/internet-in-everything/" target="_blank" rel="noopener noreferrer">negotiate our space within this new environment</a>. But digital platforms do not have a sustainable revenue model. We have a hybrid entity controlled by corporates, and whatever they give is what we receive. Large content generators have been reduced to an appendix. People often cite The New York Timesand the Financial Timesas examples of successful transitions, but they are only mimicking the Silicon Valley giants. The better model was that of <a href="http://archive.nepalitimes.com/article/nation/nepali-radio-nepali-awaj,3728" target="_blank" rel="noopener noreferrer">Nepal’s community radios</a> which decentralised credible information produced by and for the people. But even that has been eroded with corporate takeovers.This is the <a href="https://www.nepalitimes.com/editorial/reward-performance/" target="_blank" rel="noopener noreferrer">year of elections in Nepal</a>. Three Ms are considered important for the polls: Money, Muscles and Media. Are there lessons from India?Back in the day, the media used to come up with difficult questions. Now it presents only easy answers. Social media like <a href="https://www.nepalitimes.com/here-now/huge-uptick-in-tiktok-during-nepal-lockdown/" target="_blank" rel="noopener noreferrer">TikTok</a> are leading this trend by producing content with simplified narratives which rob the reality of its complexities. The misuse of media is not new. During India’s emergency from 1975-77, the government controlled the media and yet the people eventually voted against Indira Gandhi. Recently we saw media manipulation in West Bengal, but the public voted against the BJP there. The thing is, the will of the people cannot be underestimated or manipulated beyond a point.

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“All the people cannot be fooled all the time”

<figure><img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221110141148/636d01359c7e80680e0a361bjpeg.jpg" alt="" width="1000" height="750"/><figcaption>A student in Khijidemba of Okhaldhunga district, receives a radio set and workbooks distributed through the Promoting Stability in Education project. Photo: REED NEPAL</figcaption></figure>For nearly 18 months, regular educational activities of children across Nepal <a href="https://www.nepalitimes.com/here-now/lessons-not-learned-from-the-pandemic/" target="_blank" rel="noopener noreferrer">have been disrupted</a>. The closure of schools to reduce the spread of Covid-19 has amplified the many other ways the pandemic has eroded the academic and social experiences of students, and with this, their mental wellbeing.The impact of this will be felt for many years by the students themselves and nationally, as Nepal’s economy, like other countries, witnesses a reduced rate of economic return.Children from poorer families and those in remote parts of Nepal have been especially affected. The pandemic has laid bare <a href="https://www.nepalitimes.com/here-now/digital-divide-exposes-class-divide-in-nepal-schools/" target="_blank" rel="noopener noreferrer">inequality in access to education</a>.The Nepal government’s Students’ Learning Facilitation Guidelines 2020 notes that a large number of students do not have access to innovative delivery of <a href="https://www.nepalitimes.com/banner/lockdown-gives-distance-learning-a-boost-in-nepal/" target="_blank" rel="noopener noreferrer">distance learning </a> rograms. Rather, they depend on the distribution of printed learning materials and person-to-person contact that has been difficult to sustain during the pandemic.Even before Covid, Australia and Nepal shared challenges with the delivery of education to students living in remote locations.In the central desert area of Australia is the Alice Springs <a href="https://www.schooloftheair.net.au/" target="_blank" rel="noopener noreferrer">School of the Air </a>(ASSOA), reputedly the biggest school in the world. <a href="https://www.facebook.com/SchoolOfTheAirAliceSprings/" target="_blank" rel="noopener noreferrer">ASSOA</a>'s classrooms are spread over 1.3 million sq km, yet it has only 120 students and 14 teachers.For over 60 years, it has been delivering education by radio for children who live a day’s drive or more from the nearest school. ASSOA is one of several Schools of the Air operating across the vast Australian outback.<figure><img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221110141148/636d01389c7e80680e0a361cjpeg.jpg" alt="" width="2327" height="1690"><figcaption> </figcaption></figure>So it should come as no surprise that during the pandemic Australia has been supporting the <a href="https://www.nepalitimes.com/latest/learning-during-the-pandemic-in-nepal/" target="_blank" rel="noopener noreferrer">delivery of education</a> to children in rural Nepal.The Australian government has partnered with Rural Education and Development Center (REED) Nepal to deliver a program that is enabling continued learning in the far reaches of Nepal.The Promoting Stability in Education (PSE): Continuity of Learning and Strengthening Resilience program builds on the experiences of REED’s successful Teacher Training and Quality Education Program in Solukhumbu district, supported by the Australian Himalayan Foundation.Parents, teachers, community volunteers and local governments are working together to encourage and ensure children’s access to learning opportunities in communities that have limited access to the Internet.<figure><img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221110141148/636d013b9c7e80680e0a361djpeg.jpg" alt="" width="1000" height="667"><figcaption> </figcaption></figure>Under this initiative, lessons are broadcast daily through<a href="https://www.nepalitimes.com/opinion/tuning-into-the-radio-in-nepal/" target="_blank" rel="noopener noreferrer"> local radio stations</a> to over 23,000 households, reaching over 66,000 children and 14,000 parents. Radio sets, worksheets and other educational materials are being distributed to children’s families. The program will assist the transition back to in person classroom learning when schools reopen.Nearly two months after the launch of the program, PSE has been warmly received by students and educators alike.Bahjang Secondary School student, Pramila Ratala, who lives with disability, has welcomed the way Learning by Radio has brought her school to her home.“I used to walk two hours to go to my school but nowadays, I am learning from my home,” she said. “In addition to regular school curriculum, I also learn life skills and issues of gender equality. In future, I want to work for the benefit of children with disabilities and be like the award-winning author Jhamak Ghimire.”Through PSE, educators visit homes, distributing learning materials and radio sets to families and providing support to parents and community members.Local governments are closely engaged in the program. Education representative of Haleshi Tuwachung Municipality of Khotang district, Padam Karki said, “With the federal government’s decision to close schools, we were quite worried about what we could do to ensure we backstop learning loss among our children”.“Learning by Radio is instrumental in continuing education for our children. We are ready to cooperate with the program by visiting households and interacting with the parents and other stakeholders of children’s education, distribution of radio sets, workbooks and worksheets, and mobilising volunteer teachers,” Karki added.The benefits of programs like Learning by Radio, are not confined to Covid; rather, they provide innovative learning models for all who have difficulty accessing traditional education <a href="https://www.nepalitimes.com/latest/sisterhoods-empowering-education-in-nepal/" target="_blank" rel="noopener noreferrer">due to disabilities</a> or their remote location.As Keshari Rai, a teacher from Janajagriti Basic School in Dudhkunda, Solukhumbu observed, “There is very limited access to smartphones and reliable internet. Children have to walk a long distance to come to school every day.”Delivery of pre-recorded educational materials also <a href="https://www.nepalitimes.com/here-now/how-a-rural-radio-thrived-in-nepal-lockdown/" target="_blank" rel="noopener noreferrer">benefits parents and local communities </a> ith information relevant regardless of age. Ishori Nepali from Talkot Rural Municipality, Bajhang district, said she found her child’s radio lessons on gender equality and life-skills useful to her as well and she has become a regular listener.Barun Lamichhane, station manager of Beats FM, Sindhuli, agreed that Learning by Radio has applications beyond the formal education setting. “The program has helped deliver life-skill education and public service announcements including information on pandemic, gender issues and disaster preparedness."From Australia’s cattle stations to Nepal’s Himalayan communities, students and their families are benefiting from schools of the air. For all the challenges Covid-19 has presented, it has also reminded us that old technologies combined with new thinking can help chart a more positive future.Felicity Volk is the Australian Ambassador to Nepal.

Schools of the Air

<figure><img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/2022111011110/636ccbf29c7e80680e08bbedjpeg.jpg" alt="" width="1500" height="1000"/><figcaption>Radio Kapilvastu has been running programs on safety during Covid-19.</figcaption></figure>As Nepal experienced the impact of the Covid-19 pandemic just as the rest of the world did, <a href="https://www.nepalitimes.com/here-now/how-a-rural-radio-thrived-in-nepal-lockdown/" target="_blank" rel="noopener noreferrer">the value of local broadcasters</a> was amplified like never before. Large portions of rural and semi-urban Nepal depend upon local broadcasters for reliable information, a premium product during the pandemic.The pandemic has also affected the local radios in an existential crisis, with sources of incomes drying up as sponsors themselves experienced a business crisis. The situation was worsened with many community volunteers and staff falling sick. These coupled with lack of adequate connectivity and electricity supply added to the miseries of operation. The work-from-home solution did not work for the local radio stations, especially in technologically challenged areas.Disregarding the difficulties and withstanding a slow start, community radios continued to broadcast lifesaving information to the most vulnerable.Broadcasting media, especially community radio is the most accessible form of mass media in Nepal. Community radios operating in locations poorly served by the government and commercial broadcasters are the most important link between the marginalised persons and the public service providers, including government offices, especially in times of a disaster.Out of the approximately 800 FM radio stations in Nepal, close to half operate as not-for-profit media outlets, mostly in rural and semi-urban locations. Community radios cover almost the entire population of the country. This is not a small achievement by any yardstick, especially when contrasted with Nepal’s fledgling governance and human rights situation.<figure><img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/2022111011110/636ccbf59c7e80680e08bbeejpeg.jpg" alt="" width="1500" height="1000"><figcaption> </figcaption></figure>The pandemic also brought to the fore the gaps in the Nepali media ecosystem and the community radio sector.Next year, the Nepali broadcasting sector will be marking an important milestone. It will be 25 years since the first non-governmental broadcaster Radio Sagarmatha was founded in 1997. By the virtue of being the first non-governmental broadcaster in all of South Asia, Radio Sagarmatha has contributed significantly to Nepal’s fame in the world of broadcasting media.It is, however, ironic that despite its elevated profile in the country and to some extent internationally, the community radio sector has been left to its own devices. In the lack of any legal recognition by way of a community radio policy and the absence of relevant laws and regulations, the sector is beset with maladies and malpractices. Community radios all over South Asia suffer either a ‘no-policy’ or ‘poor-policy’ situation, and Nepal happens to fall under the latter category.As the sector gradually comes to term with the pandemic, it is time that renewed attention is given to the call for ‘community radio friendly’ policies. In most of Nepal’s neighborhood, community radios are controlled by applying unreasonable restrictions in terms of transmission power, content, advertisement space and so on, thereby tempting sections of the sector to think that no-policy is better than poor-policy.However, appropriate policies and regulations can help resolve some of the main problems that prevent the sector from operating at its full capacity and potential, especially at times of emergencies. Distance broadcasting, decentralised production and provisions for remote broadcasting are topics to be pursued in this regard. It’s high time to bring in the idea of emergency broadcasting with a clear strategy and timeline. This has policy as well as resource implications, that have to be sorted out.Connection between policy and practice is often direct and deep. As with every disaster, the consequences of this pandemic too have been more devastating for those that were already vulnerable in the communities. Reviewing and refining of strategies and practices of the stations are required to correctly address these situations.The capacity of community radios to be inclusive is strongly linked to the way NGOs and cooperatives— which happen to be operating the greatest number of community radios in Nepal— are structured. Any discussion about enhancing access to community broadcasting needs to be coupled with revising the way non-governmental organisations are set up.<figure><img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/2022111011110/636ccbf89c7e80680e08bbefjpeg.jpg" alt="" width="720" height="1280"><figcaption> </figcaption></figure>The need for strengthening further effective grassroots communications mechanisms so that voices hitherto unheard can be to be heard, has been even more amplified by the dreadful pandemic. Community radios are often the only way to bring perspectives of those living in poverty into the decision-making processes. Losing community stations to a disaster will mean losing the most critical communication link with a vulnerable population. The support received from national and international actors, has thankfully prevented that from happening, so far.Community radios must continue doing what they are meant to do, which is to provide correct, appropriate and relevant information to the communities in dialects and languages that are best understood locally. At the same time and collectively as a sector, the rest of the actors in the media ecosystem need to step up advocacy for policy reform.The rise of radicalism— in the forms of populist nationalism, religion or economic development— is causing a shrinking of space for civil society actors. They are either chased or co-opted. The well-known activist and author Arundhati Roy once wrote that "there's really no such thing as the 'voiceless'. There are only the deliberately silenced, or the preferably unheard”. It is clear that efforts from various quarters are still afoot towards this end. Community radios can and must try to change the status quo.Suman Basnet is the Regional Director of the World Association of Community Radio Broadcaster, AMARC (Asia-Pacific).

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Tuning into the radio in Nepal

<figure><img width="800" height="600" src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/2022110915114/636bb3a19c7e80680e07bb51jpeg.jpg" alt=""/><figcaption>Sona Khatik in the studio of Kapilvastu Community Radio where she is Station Manager. She broke her leg while riding her bicycle to her studio last week.</figcaption></figure>Sona Khatik was still studying in Grade 12 when she found her calling in life: to be a radio broadcaster. She ran a Tharu language program that was not just a hobby, she needed the income to support her family.Soon, Khatik’s mellifluous voice became a familiar sound in many households in this Tarai district. Even as an intern, she read the news, conducting programs on farming and income generation – news people could use.Since then, she has juggled her passion for radio with college, and got a masters in media and journalism. Khatik then worked her way up the ranks, and is now Station Manager at Kapilvastu Community Radio.  It has not been easy for Sona Khatik: she is a woman, she is from a Dalit family with few means. But she believes that it was precisely these attributes that made her so determined to succeed. <figure><img width="634" height="490" src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/2022110915114/636bb3a39c7e80680e07bb52jpeg.jpg" alt=""><figcaption> </figcaption></figure>As the whole country went into an <a href="https://www.nepalitimes.com/banner/economic-cost-of-5-months-of-nepal-lockdown/" data-saferedirecturl="https://www.google.com/url?q=https://www.nepalitimes.com/banner/economic-cost-of-5-months-of-nepal-lockdown/&amp;source=gmail&amp;ust=1599549651806000&amp;usg=AFQjCNEx_IX_ntlVK7VvYtpsIoO3NiZrJQ">economic standstill</a> with the Covid-19 lockdown six months ago, life became even more difficult. Some radio stations were forced to close, and <a href="https://www.nepalitimes.com/here-now/lockdown-puts-nepals-media-in-intensive-care/" data-saferedirecturl="https://www.google.com/url?q=https://www.nepalitimes.com/here-now/lockdown-puts-nepals-media-in-intensive-care/&amp;source=gmail&amp;ust=1599549651806000&amp;usg=AFQjCNGmA0VM1mHgAn-KrWT4EHqaiiYQ4w">many journalists are out of a job</a>. But Kapilvastu Community Radio has not just survived, it is now earning even higher revenue than before the lockdown.  <a href="https://www.nepalitimes.com/banner/kathmandu-valley-back-to-lockdown/" data-saferedirecturl="https://www.google.com/url?q=https://www.nepalitimes.com/banner/kathmandu-valley-back-to-lockdown/&amp;source=gmail&amp;ust=1599549651806000&amp;usg=AFQjCNFd_tKjhaQGjMICuI_Icifu1GNxew">After the nationwide lockdown</a> in March, Kapilvastu became a Covid-19 hotspot because of its proximity to the Indian border. Businesses started to shut, advertising revenue fell, and it was difficult to keep paying out staff salaries.Read also: <a href="https://www.nepalitimes.com/latest/nepal-prepares-for-economic-fallout-of-pandemic/" data-saferedirecturl="https://www.google.com/url?q=https://www.nepalitimes.com/latest/nepal-prepares-for-economic-fallout-of-pandemic/&amp;source=gmail&amp;ust=1599549651806000&amp;usg=AFQjCNG5UnRy34Gu-7gPkEo5J5kpQJZ4uw">Nepal prepares for economic fallout of pandemic</a>, Kaustubh DhitalAs a member of the Association of Community Radio Broadcasters Nepal (ACORAB), Khatik attended many zoom meetings in which other radio station managers talked about being forced to make cost cuts, lay off staff, and reduce air time.“I was really worried. How was a small station like ours going to survive,” Khatik recalls thinking. “I decided we could not let our community down. Our station has a public service mandate, we needed to give our listeners accurate information on the virus and how to stop its spread.” <figure><img width="1000" height="653" src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/2022110915114/636bb3a59c7e80680e07bb53jpeg.jpg" alt=""><figcaption> </figcaption></figure>As station manager, she was honest with her staff: they would have to work without salaries if the radio commercials stopped coming in. But she assured them that she would try her best to pay them. They were willing to work for up to six months without pay if necessary. “We would rather support the community than just stay at home doing nothing,” they told her.  Read also: <a href="https://www.nepalitimes.com/here-now/lockdown-puts-nepals-media-in-intensive-care/" data-saferedirecturl="https://www.google.com/url?q=https://www.nepalitimes.com/here-now/lockdown-puts-nepals-media-in-intensive-care/&amp;source=gmail&amp;ust=1599549651806000&amp;usg=AFQjCNGmA0VM1mHgAn-KrWT4EHqaiiYQ4w">Lockdown puts media in intensive care</a>, Nepali TimesKhatik talked things over with the radio’s board chair Tulsiram Yadav, and strategised about how to turn the crisis into an opportunity. They decided to reach out to the community to create more relevant programming, and to gain more young listeners.For Community Radio Kapilvastu, the lockdown has been a boon. It has gained new advertisers, created more programs, and expanded to a new audience of young listeners. Within the first month of the lockdown, the radio station had produced three dozen jingles in four languages (Nepali, Tharu, Bhojpuri and Awadhi) that spread awareness about the coronavirus. The jingles were so effective, they soon got sponsors from local non-profit groups and even private companies.  “The support was overwhelming, and quite unexpected,” Khatik says. “When I started to reach out to other sponsors not a single one of them declined.” <figure><img width="720" height="394" src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/2022110915114/636bb3a89c7e80680e07bb54jpeg.jpg" alt=""><figcaption> </figcaption></figure>With the income, Khatik could regularly pay salary to staff, and also get them to add new segments and radio packages to the daily broadcast. People were all cooped up at home, and they welcomed the new infotainment programs in multiple languages, and listenership grew. This meant that even more advertisers were interested to buy transmission slots.  Says Khatik: “There is this wrong notion in Nepali society that women cannot and are not capable of taking leadership positions. We have proven them wrong,” says Khatik proudly. “We have shown that we have the entrepreneurial spirit and creative ability to be even more flexible in times of crisis.”Indeed, many other media companies in Kapilvastu are surprised how this one community radio station has not just managed to survive, but has expanded programming and its listenership.Read also:<a href="https://archive.nepalitimes.com/article/nation/community-radio-provides-women-companionship-and-advice,3485" data-saferedirecturl="https://www.google.com/url?q=https://archive.nepalitimes.com/article/nation/community-radio-provides-women-companionship-and-advice,3485&amp;source=gmail&amp;ust=1599549651806000&amp;usg=AFQjCNGhsOhsPFFVdgmLMQb6caVmXWidDA">Feminine FM,</a> Emma Stolarski<a href="http://archive.nepalitimes.com/news.php?id=15913#.WHsmvdJ967" data-saferedirecturl="https://www.google.com/url?q=http://archive.nepalitimes.com/news.php?id%3D15913%23.WHsmvdJ967&amp;source=gmail&amp;ust=1599549651806000&amp;usg=AFQjCNHw1ZgtCr66bdo-Ou_937rHyGVBlA">Women on air</a>, Kong Yen LinKapilvastu Community Radio has also filled the void left by schools being closed for six months. The station mobilised teachers to conduct classes over the radio for free. Soon enough, Khatik was contacted by non-profits, local governments and the district branch of the Nepal Teacher’s Association. Today, Kapilvastu FM is broadcasting classes every day to students in Grades 4-8. Sona Khatik’s voice is now so trusted and recognised that when she once voiced an announcement by the local police asking people to obey lockdown rules, they called to ask her to lift the lockdown because it was causing economic hardship.“They did not realise I was just reading out a public service announcement from the police. I had not declared the lockdown myself,” smiles Khatik.  The radio team which was willing to forego half a year’s salary was now getting paid in full, so staff decided to contribute to a fund to help free feeding programs for the poorest families in the neighbourhood.   We ask Khatik why she thinks her station has thrived when other media in Nepal are struggling. She replies: “I think it is because we engage with our community, we go out into the field and record people’s voices and do not bring politicians to the studio. And I think it is also because they know it is a station run by a woman.”It has been so hectic, that while bicycling back and forth from home to the studio one day last week, Khatik slipped and fractured her leg. There was no way she was going to be home-bound, so she uses crutches to get to the station and back.  With a chair supporting her plastered leg, Sona Khatik reminisces about the old days: “I cannot believe that it has been 12 years since I started out as an intern. Now here I am. I am reminded of how important it is to listen to your employees, no matter what their position. A good leader values every member, and recognises the importance of team work. It is more than luck that makes a company successful, especially during a crisis.”

How a rural radio thrived in Nepal lockdown

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