<img width="1640" height="720" src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221110161148/636d1d799c7e80680e0af3b8jpeg.jpg" alt=""/>Laxmi Bank is introducing a month-long #DigitalDecember campaign wherein customers can make QR payments and businesses to enroll as a QR Merchant, three of whom can win Rs5,000 each week via lucky draw and five existing users can win 50% cashback up to Rs500 each day. 500 new Mobile Money users that spend over Rs1000 can win Rs500 cashback.

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Laxmi Bank's Digital December

<figure><img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221110121140/636ce39e9c7e80680e096663jpeg.jpg" alt="" width="810" height="476"/><figcaption></figcaption></figure>There are an estimated 4 million digital wallet users in Nepal now. They have graduated from ATM debit/credit cards to e-banking and mobile banking to the M-wallet movement.A smartphone with a mobile number with Internet access is the only tool one needs to make payments quickly and conveniently.If you have not jumped on the <a href="https://www.nepalitimes.com/banner/nepals-budding-e-commerce-ecosystem/" target="_blank" rel="noopener noreferrer">mobile wallet</a> bandwagon already, or if you have dipped your toes but want to know more before diving into the digital payment lifestyle, here is a quick recap of the top five e-wallet platforms in Nepal.eSewaNepal’s first online payment gateway (outside of e-banking) was launched in 2009 and has grown to become the top choice when it comes to mobile wallets. <a href="https://esewa.com.np/#/home" target="_blank" rel="noopener noreferrer">eSewa</a> got the first player advantage in the fintech sector, having accumulated more partners and built many tie-ups so that users can treat it as a true one-stop-shop for regular payments.Water, electricity, TV and other utility bills, school fees, movie tickets, flight or bus tickets, insurance premium payments, important fees to be paid to goverment bodies, or mobile balance top-ups, <a href="https://play.google.com/store/apps/details?id=com.f1soft.esewa&amp;hl=en&amp;gl=US" target="_blank" rel="noopener noreferrer">eSewa</a> is the go-to app for it all. Transferring funds from one user to another is just a few finger taps away, making it easy for Nepalis to lend or borrow money, casually purchase inexpensive goods and even help family and friends financially. To ensure cyber safety, eSewa has enabled biometric security (fingerprint verification) as well as MPin and password features. That said, the app does store its users’ personal data to regularly enable transactions, as do all such apps.KhaltiFast-forward to 2017, <a href="https://khalti.com/" target="_blank" rel="noopener noreferrer">Khalti</a> gives eSewa a run for its money, as it were: quickly rising to become Nepal’s second most-preferred e-wallet, thanks to a strong, creative technical team, Khalti set the new standard of a digital payment app with a smooth, simple UI/UX along with a web application to match.<a style="font-size: 15px; letter-spacing: 0.01em;" href="https://play.google.com/store/apps/details?id=com.khalti&amp;hl=en&amp;gl=US" target="_blank" rel="noopener noreferrer">Khalti</a> is a step ahead with easy onboarding of new merchant accounts, a real-time dashboard and automated reports, salary distribution and other e-banking options for companies, easy website integration for e-commerce sites, and innovatively pitching itself as a marketing strategy for lesser known businesses that need online visibility.Having tied up with over 40 banks, Khalti is no small fish and is in the market for the long haul. Besides being convenient and offering the same services as eSewa (or similar features), Khalti makes itself known for being not only customer-friendly, but business-friendly to boot.IME Pay<a style="font-size: 15px; letter-spacing: 0.01em;" href="https://play.google.com/store/apps/details?id=com.khalti&amp;hl=en&amp;gl=US" target="_blank" rel="noopener noreferrer">IME Pay</a> is a relatively new player in the digital wallet market, but being associated with one of the biggest remittance companies, IME Remittance, it is not minor. IME started late but caught up fast by launching aggressive, widespread marketing campaigns across media and brand-building tactics like sponsoring major Nepali TV shows that receive thousands of viewers every day. With attractive cashback offers and a strong sales network, IME Pay is catching up with the rest.However, a lack of transparency and information for customers along with occasional technical issues confirm that <a href="https://play.google.com/store/apps/details?id=com.swifttechnology.imepay&amp;hl=en&amp;gl=US" target="_blank" rel="noopener noreferrer">IME Pay</a> has some ways to go. This is a classic case proving a key business lesson: investing time and effort in consistent product development and improvement is more valuable for long-term loyalty than spending on marketing and dramatically increasing sales.PrabhuPayA fintech platform that is a subsidiary product of the corporate giant Prabhu Group, comes with its perks. <a href="https://prabhupay.com/" target="_blank" rel="noopener noreferrer">PrabhuPay</a> lets users pay various utility bills as well as transfer funds within the PrabhuPay network. The app is simple and easy to use, but customers have mentioned issues with KYC form updating, lack of partnerships with popular banks and the much-missed feature of peer-to-peer money transfer that other mobile wallets offer by default.Following the footsteps of IME Pay, PrabhuPay smartly partnered with ‘The Voice of Nepal’ to become the official voting and payment partner boosted its popularity and brand status. With a few upgrades on the mobile app, bug and glitch fixing, and a significant push in tie-ups with partners, <a href="https://play.google.com/store/apps/details?id=com.prabhutech.prabhupay&amp;hl=en&amp;gl=US" target="_blank" rel="noopener noreferrer">PrabhuPay</a> can keep up with its competition.With other digital wallet platforms entering the scene, such as <a href="http://www.qpay.com.np/" target="_blank" rel="noopener noreferrer">QPay</a>, a promising entrant that entices users with high cashback offers, and <a href="https://ipay.com.np/" target="_blank" rel="noopener noreferrer">iPay</a>, a Muncha.com product that is best suited to online shoppers: Nepal’s fintech sector is moving at a rapid pace.The <a href="https://www.nepalitimes.com/here-now/nepal-goes-online-shopping-in-2020/" target="_blank" rel="noopener noreferrer">Covid-19 crisis catapulted this trend</a>, with users forced to use digital payment methods for necessary money transfers during the lockdown in 2020. With smartphones becoming increasingly affordable, widespread Internet penetration across the country, thanks to mobile data services, and the younger generation rooting for a cashless economy, urban Nepal has quickly moved from a cash-dependent economy to become digitally savvy.However, lack of education and literacy also implies lack of digital literacy. Besides, banking fees and lack of access to banks are major reasons why the less developed rural and semi-rural areas of Nepal are far from ready for <a href="https://www.nepalitimes.com/here-now/nepal-e-shopping-booms-under-covid-19/" target="_blank" rel="noopener noreferrer">digital payment systems</a>. The Nepal government is working towards digital adoption by digitising government transactions (online tax payment options), launching the National Payment Gateway, and establishing many products like ConnectIPS, ConnectRGTS and Electronic Cheque Clearing (ECC).But nationwide restrictions imposing a one-time transaction limit of Rs5,000, daily limit of Rs10,000 and monthly limit of Rs50,000 force the masses to heavily depend on physical cash and cheque payments. With digital literacy awareness, initiation for new users from the private players themselves and incentive-based strategies built for disadvantaged people, Nepal’s fintech market can grow.The future is here. We know a healthy digital economy can be corruption-free, convenient and empowering for Nepalis across all income strata.Saniaa Shah writes this fortnightly column, Tech-Away for Nepali Times.

Saniaa Shah

Nepal’s e-conomy rapidly goes digital

The pandemic may have set back the year in many ways, but the gears of the tech-verse have been moving ahead quietly, with gadgets taking up more and more space in the daily life of urban Nepalis.All it takes is the right gizmo at the right time for us to forget that we ever lived with tiny inconveniences and administered most tasks manually.From fancy disinfectants to air filters, gadgets become a way to improve health and quality of life, and these items are all available in Nepal. Investing in a WiFi range extender makes life easier, while gadgets like the ring light and pocket printers are not just trendy, but a bang for the rupee.Godrej Viroshield 4.0Living in a time where health precaution is a priority, there could not be a more relevant device: Godrej Viroshield 4.0 is a disinfecting device that claims to destroy 99% viruses in 2 to 6 minutes through UV-C rays.An Indian Council of Medical Research (ICMR) lab tested and certified product, its 4 UV bulbs carry out UVC sterilisation—a widely used method of dry killing pathogens—on products ranging from masks and gloves to groceries, parcels, toys, and documents. Medicines, batteries and power banks cannot be de-germed.With a capacity of up to 30 litres, Viroshield can be used to disinfect multiple items at once, saving time and energy, and is perfect inside home entrances, in the lobby, or the first room that you enter when you get home.Price: NPR 21,790 18,790Where to buy: <a href="http://www.cgdigital.com.np/">www.cgdigital.com.np</a><img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221110111120/636cd1099c7e80680e08f88djpeg.jpg" alt="" width="640" height="454"/><img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221110111120/636cd10b9c7e80680e08f88ejpeg.jpg" alt="" width="640" height="640">Bbluv HEPA Air PurifierIf you are asthmatic or allergic to dust, pollen, pet dander, smoke, mould, mites, or bacteria, this air scrubber is your ally. If you are also extra sensitive to odours from pets or smoke, this may prove to be a smart purchase. The Bbluv 3-in-1 HEPA Air Purifier uses triple air purification with activated carbon and ionising technology to remove 99.7% of harmful allergens and pollutants. The device sits on a table and works quietly by itself, making it easy to leave in the kids’ bedroom or play room, so it does not disturb them while they sleep or study.With a simple intuitive touch control panel with 2 speeds of air purifying intensity and a coloured LED indicator, its levels can be adjusted to accommodate your need. The HEPA Purifier filters all particles larger than 0.3 microns, and comes with an air filter that lasts 12 months. It is quick and easy to install and replace. You can order a new air filter from multiple e-commerce websites in Nepal.Price: NPR 7,090Where to buy: <a href="http://www.gajabko.com/">www.gajabko.com</a>Portable Rechargeable Selfie Ring LightFor those who do not want to experiment and spend a couple thousand rupees on a 2m tall ring light with a tripod, here is a mini-version. During the lockdown we realised that camera ring lights are not just for onscreen celebrities, but could come in handy when shooting a new TikTok video, or during online office presentations. They up your image quality and make you look that much better.The tiny gadget comes with 1 selfie light and a USB cord to connect to your phone for a recharge. The clamping thickness of up to 15mm allows the ring light to be easily attached to most cell phone models. With 1.5 hours of charge time, it gives 2 hours of usage. The LED is bright enough for your selfie needs and has three levels of brightness, adjustable to different lighting conditions. This one is for the Tik-Tokers, the Instagram artists and selfie-savvy Gen Z or millennial consumers.Price: NPR 799 449Where to buy: <a href="http://www.bestdealsnepal.com.np/">www.bestdealsnepal.com.np</a><img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221110111120/636cd10d9c7e80680e08f88fjpeg.jpg" alt="" width="1367" height="1500"><img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221110111120/636cd1109c7e80680e08f890jpeg.jpg" alt="" width="350" height="350">Netgear WiFi Range Extender EX6120A WiFi range extender, does exactly what its names suggests: It extends the range of your Internet connectivity at home so that you can access your favourite streams from any corner of your home or join a Zoom call without having to move around, trying to get better reception. Netgear WiFi Range Extender EX6120 does just this alongside offering outstanding features and efficiency.The AC dual band WiFi device covers a range of 111m2 and lets 20 devices to be connected at one time. It can repeat up to 1200 Mbps Internet speed and its FastLane technology makes it an optimum choice for users who stream HD content and play video games online.The compact form factor hardly takes up space and plugs in neatly in a wall socket. It works with any wireless router, gateway or cable modem, of any brand, as well as any up-to-date Internet browser (Safari, Firefox, Chrome, Internet Explorer, MS Edge). Netgear also offers 1 fast Ethernet port for maximum speed in wired devices such as a computer, video game console or a smart TV.Price: NPR 10,900 6,200Where to buy: <a href="http://www.sastodeal.com/">www.sastodeal.com</a>Huawei Portable Photo Printer (Pocket Printer)While the sharing of digital images via social media platforms is all the rage, nothing beats the feel of there being a printed image that captures a cherished memory. The Huawei Portable Photo Printer enables you to bring to life your smartphone photographs through beautiful 50x76mm prints. The printer conveniently slips into your pocket and all you need to do is take it out, connect it to your smart device via Bluetooth and press print to turn your images into mementos.<img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221110111120/636cd1119c7e80680e08f891jpeg.jpg" alt="" width="338" height="336">Lightweight and compact, this brilliant little gadget uses inkless printing technology with a resolution of 313x490dpi, print speed of about 1 minute and comes with 10 sticky photo papers that you can keep replenishing. Whether you are traveling, getting together with friends and family or simply wish to gift someone a beautiful photograph, the Huawei Portable Photo Printer is just the thing to carry around and spread joy.Price: NPR 19,999 9,989Where to buy: <a href="http://www.daraz.com.np/">www.daraz.com.np</a>

Right gizmos at the right time

<figure><img width="1500" height="900" src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221109181156/636be9ea9c7e80680e0878eajpeg.jpg" alt=""/><figcaption>Actress Shilpa Maskey in Maya Handicrafts Jewelry's Asarfi mala necklace and Former Miss Nepal Shrinkhala Khatiwada promoting her own line of Glambisque palette. Photos: MAYA HANDICRAFTS JEWELRY and GLAMBISQUE INSTAGRAM</figcaption></figure>Staff at <a href="https://mayahjewelry.com/" target="_blank" rel="noopener noreferrer">Maya Handicrafts Jewelry</a> in Thamel, are busy these days managing delivery for handmade silver jewellery ordered by customers in Kathmandu, Butwal, Pokhara, Dharan, as well as from outside Nepal. The store has seen its <a href="https://www.nepalitimes.com/here-now/nepal-e-shopping-booms-under-covid-19/">online sales peak</a> despite the pandemic, making for up to 70% of total transactions. Encouraged by their success, the owners opened Nakkali, to sell gold-plated jewellery. Up to 90% sales are currently conducted through digital platforms. “Nepalis now have an easy access to online shopping because of increased Internet connectivity. This, coupled with better online service has translated into healthy digital sales. The pandemic has only accelerated the growth,” says Samir Shakya of Maya Handicrafts. Following the Covid-19 lockdown, <a href="https://www.instagram.com/glambisque/?hl=en" target="_blank" rel="noopener noreferrer">Glambisque</a>, an up-and-coming Nepali cosmetics brand, shut down its stores in Lazimpat and Labim Mall. Since then, the two-year-old company has been operating only online. The sales have been more or less the same, but 100% driven by <a href="https://www.nepalitimes.com/banner/nepals-budding-e-commerce-ecosystem/" target="_blank" rel="noopener noreferrer">digital transactions</a>. “At this rate we won’t even need to have physical stores anymore when things get back to normal,” says Shalini Rana of Glambisque. “<a href="https://www.nepalitimes.com/here-now/daraz-finds-nepalis-still-shy-to-shop-online/">People weren’t comfortable</a> with online shopping in the past. Lockdowns and safety protocols however forced them to try it out. And upon finding that it’s reliable and convenient, they have now gotten used to it.” Small and medium businesses like Maya Handicrafts Jewelry and Glambisque use social media sites like Instagram and Facebook, to market their products. Increasingly, more companies are also using e-commerce platforms like Daraz and Sastodeal to advertise their goods. Payments are usually made via e-wallets (e-Sewa, Khalti, IME pay) or by cash on delivery. Goods are either home delivered or couriered if clients are outside Kathmandu.  <figure><img width="1000" height="667" src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221109181156/636be9ee9c7e80680e0878ebjpeg.jpg" alt=""><figcaption> </figcaption></figure>“Nepal was already transitioning to e-commerce and digital market, but the pandemic sped up the process and provided a much-needed boost,” explains digital marketer, Saniaa Shah.  “Even so, businesses with a hybrid presence are ahead of the others. Also, certain categories such as healthy food, fitness and gadgets which are directly on the rise due to the pandemic are more popular,” she adds.   Many people turned to organic produce and super foods during the pandemic, with the hope of building immunity against coronavirus. The inclination towards a healthy diet and fitness caused online grocery and health stores to thrive.    The increasing need to stay ‘online’ has also had an impact on businesses selling electronic items. People have been upgrading their smartphones and computers for webinars and online classes, which increased business for gadgets and repair shops.  <a href="https://hamrobazaar.com/">Hamrobazaar</a> online classified has seen 40% increase in overall traffic since the pandemic. Categories like computers and laptops and two wheelers — because public transport is now considered unsafe — have the most enquires in this Nepali version of eBay.   Covid-19 seems to have made people health conscious as well as tech savvy.  Bibek Neupane of <a href="https://juasstore.com/" target="_blank" rel="noopener noreferrer">Juas Health Food Store</a> says, “Before the pandemic, people interested in our products used to ask for our physical stores. Now they call us up for home delivery of ayurvedic items like shilajit, and Keto diet ingredients.” Capitalising on the growing online market, former Miss Nepal Anushka Shrestha also recently launched <a href="https://www.facebook.com/makkuse.np/" target="_blank" rel="noopener noreferrer">Makkusé</a>, an online dessert store that specialises in Nepal's authentic and traditional sweets (such as Gundpak and Pustakari) with modern touch.  <figure><img width="739" height="399" src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221109181156/636be9f09c7e80680e0878ecjpeg.jpg" alt=""><figcaption> </figcaption></figure>Not all businesses have found the trend towards online shopping as encouraging. Despite demand and overwhelming enquiries, <a href="https://misumicosmetics.com/" target="_blank" rel="noopener noreferrer">Misumi Korean cosmetics</a> in Labim Mall has not been able to stock up because they haven’t been able to import goods due to lockdowns and restrictions. The recently launched online handicraft store, <a href="https://www.durbar-square.com/" target="_blank" rel="noopener noreferrer">Durbar Square</a>, is also still waiting for sales to pick up. Even so, Suresh Shrestha of <a href="https://www.ratnabook.com/" target="_blank" rel="noopener noreferrer">Ratna Books</a> says the shift towards online shopping has other benefits besides a growth in sales. “It has also allowed us to understand the taste of our consumers. This is an invaluable information for better future planning,” he says.  <figure><img width="1000" height="667" src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221109181156/636be9f29c7e80680e0878edjpeg.jpg" alt=""><figcaption> </figcaption></figure>Nepal’s proposed Electronic Commerce Bill is expected to standardise online transitions while protecting user data and privacy. It also has provisions for easy return, exchange and refunds, and traders found violating the rules will be fined up to Rs300,000. As per the draft, <a href="http://archive.nepalitimes.com/article/Nepali-Times-Buzz/outdated-laws-limited-ecommerce-hold-back-tech-industry%20,3547">e-commerce</a> businesses will need to be registered with the Company Registrar Office and obtain a licence to operate, which needs to be renewed every year. Despite the entry into Nepal’s online retail market of China’s <a href="https://www.alibaba.com/?src=sem_ggl&amp;cmpgn=407465347&amp;adgrp=26917222987&amp;fditm=&amp;tgt=kwd-40556346123&amp;locintrst=&amp;locphyscl=1011034&amp;mtchtyp=e&amp;ntwrk=g&amp;device=c&amp;dvcmdl=&amp;creative=232561557314&amp;plcmnt=&amp;plcmntcat=&amp;p1=&amp;p2=&amp;aceid=&amp;position=&amp;gclid=EAIaIQobChMI8IPYmonx7QIVCX8rCh0F_g5tEAAYASAAEgKfrvD_BwE">Alibaba</a> through <a href="https://www.nepalitimes.com/business/daraz-launches-stimulus-package-to-promote-e-commerce/">Daraz</a> and India’s <a href="https://www.flipkart.com/">Flipkart</a> via <a href="https://www.sastodeal.com/">Sastodeal</a>, e-commerce is still at a nascent stage. But one of the side effects of Covid-19 is that it is set to grow in the next few years as more people find online shopping safe, convenient and time efficient. “This boom in online shopping is driven by pandemic-induced need. It might be challenging to sustain it, but not if we improve consumers’ online shopping experience,” says Manohar Adhikari of <a href="https://foodmandu.com/" target="_blank" rel="noopener noreferrer">Foodmandu</a>. “Stocking up on quality goods, and improved infrastructure with a reliable street address system would be key in upping the online shopping game," he adds.

Sonia Awale

Nepal goes online shopping in 2020

<figure><img width="1500" height="900" src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221109191124/636bf0cf4b0ad905ca02f033jpeg.jpg" alt=""/><figcaption>Actress Shilpa Maskey in Maya Handicrafts Jewelry's Asarfi mala necklace and Former Miss Nepal Shrinkhala Khatiwada promoting her own line of Glambisque palette. Photos: MAYA HANDICRAFTS JEWELRY and GLAMBISQUE INSTAGRAM</figcaption></figure>Staff at <a href="https://mayahjewelry.com/" target="_blank" rel="noopener noreferrer">Maya Handicrafts Jewelry</a> in Thamel, are busy these days managing delivery for handmade silver jewellery ordered by customers in Kathmandu, Butwal, Pokhara, Dharan, as well as from outside Nepal. The store has seen its <a href="https://www.nepalitimes.com/here-now/nepal-e-shopping-booms-under-covid-19/">online sales peak</a> despite the pandemic, making for up to 70% of total transactions. Encouraged by their success, the owners opened Nakkali, to sell gold-plated jewellery. Up to 90% sales are currently conducted through digital platforms. “Nepalis now have an easy access to online shopping because of increased Internet connectivity. This, coupled with better online service has translated into healthy digital sales. The pandemic has only accelerated the growth,” says Samir Shakya of Maya Handicrafts. Following the Covid-19 lockdown, <a href="https://www.instagram.com/glambisque/?hl=en" target="_blank" rel="noopener noreferrer">Glambisque</a>, an up-and-coming Nepali cosmetics brand, shut down its stores in Lazimpat and Labim Mall. Since then, the two-year-old company has been operating only online. The sales have been more or less the same, but 100% driven by <a href="https://www.nepalitimes.com/banner/nepals-budding-e-commerce-ecosystem/" target="_blank" rel="noopener noreferrer">digital transactions</a>. “At this rate we won’t even need to have physical stores anymore when things get back to normal,” says Shalini Rana of Glambisque. “<a href="https://www.nepalitimes.com/here-now/daraz-finds-nepalis-still-shy-to-shop-online/">People weren’t comfortable</a> with online shopping in the past. Lockdowns and safety protocols however forced them to try it out. And upon finding that it’s reliable and convenient, they have now gotten used to it.” Small and medium businesses like Maya Handicrafts Jewelry and Glambisque use social media sites like Instagram and Facebook, to market their products. Increasingly, more companies are also using e-commerce platforms like Daraz and Sastodeal to advertise their goods. Payments are usually made via e-wallets (e-Sewa, Khalti, IME pay) or by cash on delivery. Goods are either home delivered or couriered if clients are outside Kathmandu.  <figure><img width="1000" height="667" src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221109191124/636bf0d24b0ad905ca02f034jpeg.jpg" alt=""><figcaption> </figcaption></figure>“Nepal was already transitioning to e-commerce and digital market, but the pandemic sped up the process and provided a much-needed boost,” explains digital marketer, Saniaa Shah.  “Even so, businesses with a hybrid presence are ahead of the others. Also, certain categories such as healthy food, fitness and gadgets which are directly on the rise due to the pandemic are more popular,” she adds.   Many people turned to organic produce and super foods during the pandemic, with the hope of building immunity against coronavirus. The inclination towards a healthy diet and fitness caused online grocery and health stores to thrive.    The increasing need to stay ‘online’ has also had an impact on businesses selling electronic items. People have been upgrading their smartphones and computers for webinars and online classes, which increased business for gadgets and repair shops.  <a href="https://hamrobazaar.com/">Hamrobazaar</a> online classified has seen 40% increase in overall traffic since the pandemic. Categories like computers and laptops and two wheelers — because public transport is now considered unsafe — have the most enquires in this Nepali version of eBay.   Covid-19 seems to have made people health conscious as well as tech savvy.  Bibek Neupane of <a href="https://juasstore.com/" target="_blank" rel="noopener noreferrer">Juas Health Food Store</a> says, “Before the pandemic, people interested in our products used to ask for our physical stores. Now they call us up for home delivery of ayurvedic items like shilajit, and Keto diet ingredients.” Capitalising on the growing online market, former Miss Nepal Anushka Shrestha also recently launched <a href="https://www.facebook.com/makkuse.np/" target="_blank" rel="noopener noreferrer">Makkusé</a>, an online dessert store that specialises in Nepal's authentic and traditional sweets (such as Gundpak and Pustakari) with modern touch.  <figure><img width="739" height="399" src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221109191124/636bf0d54b0ad905ca02f035jpeg.jpg" alt=""><figcaption> </figcaption></figure>Not all businesses have found the trend towards online shopping as encouraging. Despite demand and overwhelming enquiries, <a href="https://misumicosmetics.com/" target="_blank" rel="noopener noreferrer">Misumi Korean cosmetics</a> in Labim Mall has not been able to stock up because they haven’t been able to import goods due to lockdowns and restrictions. The recently launched online handicraft store, <a href="https://www.durbar-square.com/" target="_blank" rel="noopener noreferrer">Durbar Square</a>, is also still waiting for sales to pick up. Even so, Suresh Shrestha of <a href="https://www.ratnabook.com/" target="_blank" rel="noopener noreferrer">Ratna Books</a> says the shift towards online shopping has other benefits besides a growth in sales. “It has also allowed us to understand the taste of our consumers. This is an invaluable information for better future planning,” he says.  <figure><img width="1000" height="667" src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221109191124/636bf0d64b0ad905ca02f036jpeg.jpg" alt=""><figcaption> </figcaption></figure>Nepal’s proposed Electronic Commerce Bill is expected to standardise online transitions while protecting user data and privacy. It also has provisions for easy return, exchange and refunds, and traders found violating the rules will be fined up to Rs300,000. As per the draft, <a href="http://archive.nepalitimes.com/article/Nepali-Times-Buzz/outdated-laws-limited-ecommerce-hold-back-tech-industry%20,3547">e-commerce</a> businesses will need to be registered with the Company Registrar Office and obtain a licence to operate, which needs to be renewed every year. Despite the entry into Nepal’s online retail market of China’s <a href="https://www.alibaba.com/?src=sem_ggl&amp;cmpgn=407465347&amp;adgrp=26917222987&amp;fditm=&amp;tgt=kwd-40556346123&amp;locintrst=&amp;locphyscl=1011034&amp;mtchtyp=e&amp;ntwrk=g&amp;device=c&amp;dvcmdl=&amp;creative=232561557314&amp;plcmnt=&amp;plcmntcat=&amp;p1=&amp;p2=&amp;aceid=&amp;position=&amp;gclid=EAIaIQobChMI8IPYmonx7QIVCX8rCh0F_g5tEAAYASAAEgKfrvD_BwE">Alibaba</a> through <a href="https://www.nepalitimes.com/business/daraz-launches-stimulus-package-to-promote-e-commerce/">Daraz</a> and India’s <a href="https://www.flipkart.com/">Flipkart</a> via <a href="https://www.sastodeal.com/">Sastodeal</a>, e-commerce is still at a nascent stage. But one of the side effects of Covid-19 is that it is set to grow in the next few years as more people find online shopping safe, convenient and time efficient. “This boom in online shopping is driven by pandemic-induced need. It might be challenging to sustain it, but not if we improve consumers’ online shopping experience,” says Manohar Adhikari of <a href="https://foodmandu.com/" target="_blank" rel="noopener noreferrer">Foodmandu</a>. “Stocking up on quality goods, and improved infrastructure with a reliable street address system would be key in upping the online shopping game," he adds.

2020’s tips for 2021

https://youtu.be/gqNrbDr9VIkIt is noon at the nerve centre of <a href="https://www.googleadservices.com/pagead/aclk?sa=L&amp;ai=DChcSEwiGxennvMndAhUIJSsKHXMbAj8YABAAGgJzZg&amp;ohost=www.google.com.np&amp;cid=CAESEeD2n_LZhMg1_DnNwXkVpNh0&amp;sig=AOD64_3oVaSVRYLBDLhEi0x8W2Utfr0wuA&amp;q=&amp;ved=2ahUKEwitn-PnvMndAhVBbn0KHRMvCbgQ0Qx6BAgAEAI&amp;adurl=">Daraz Nepal</a> in Naxal, and the place is humming like a bee hive. Orders are constantly coming in online, and going out for delivery. No one has time to talk.Across town at <a href="http://esewapasal.com.np">eSewaPasal</a> in Kupondole, the scene is relatively more relaxed, but only because it is already 2PM and most of the day’s online orders have already been shipped.Daraz Nepal and eSewePasal are two of the swarm of new e-commerce companies that are poised to turn Nepal’s retail market upside down. After <a href="https://www.googleadservices.com/pagead/aclk?sa=L&amp;ai=DChcSEwih-KeEvcndAhUWiY8KHScOClUYABAAGgJzYg&amp;ohost=www.google.com.np&amp;cid=CAESEeD2GpUI7sCTX2HLc61TshsL&amp;sig=AOD64_2iE6z53Fc94egbgrZVErblGokATw&amp;q=&amp;ved=2ahUKEwiDlaGEvcndAhUPEnIKHdL9BsUQ0Qx6BAgCEAI&amp;adurl=">Alibaba</a> acquired the Pakistani online site Daraz and BhatBhateniOnline merged with Nepal’s leading mobile-wallet company <a href="https://www.esewa.com.np/">eSewa</a>, an e-commerce wave is sweeping urban Nepal.“Compared to our past operation as BhatBhateniOnline, we now have exponential growth within just half a month of functioning as eSewaPasal,” explains CEO Manish Shrestha. “We are therefore expanding our inventory from 15,000 to 60,000 items by December.”<figure><img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221107161120/636922809c7e80680e03a130jpeg.jpg" alt="" width="640" height="427"/><figcaption>Photos: MONIKA DEUPALA</figcaption></figure>eSewaPasal has made online payment accessible with options for credit/debit/prepaid cards, eSewa and <a href="https://www.paypal.com/np/home">PayPal</a> for international payment. Customer confidence in digital payment got a boost after Nepal Rasta Bank licensed online payment companies -- eSewa, <a href="http://www.imepay.com.np/">IME Digital Solution</a> and <a href="https://www.google.com/url?q=https://www.nepalitimes.com/business/digital-wallet-for-a-digital-age/&amp;sa=U&amp;ved=0ahUKEwjKrIzMvsndAhVZdt4KHZWOBVcQFggFMAA&amp;client=internal-uds-cse&amp;cx=000017952958232099773:twrew8_kiuw&amp;usg=AOvVaw23HxthliA5woiMD-iUHb_i">Prabhu Technology</a> -- and allowed 28 banks mobile and internet banking.Currently, there are 1 million eSewa customers and nearly 5 million mobile banking clients all over the country, and these numbers are expected to rise with increasing mobile internet use, and the proliferation of smartphones.“E-commerce, like any other business, is driven by its ecosystem. At the moment, the growth is just organic, and to increase the pace we need greater awareness and trust in internet payment,” explains Roshan Lamichhane of eSewa, taking the experience of <a href="https://www.googleadservices.com/pagead/aclk?sa=L&amp;ai=DChcSEwjC09rhvsndAhWaHSsKHTawBpgYABAAGgJzZg&amp;ohost=www.google.com.np&amp;cid=CAESEeD2LdqA_TSl-edqVh2iSI3A&amp;sig=AOD64_1ggOOlMwBSNdhnv8it2ZRk3-ggSw&amp;q=&amp;ved=2ahUKEwjUg9ThvsndAhWEYysKHTiIC0QQ0Qx6BAgAEAI&amp;adurl=">Amazon India</a> which uses mass media, and not just social networking sites, to create great first impressions and to advertise their deals and offers to attract customers.“Here too, businesses should also advertise on how to navigate through the online sites so that people do not get lost in the maze of products,” Lamichhane adds.<img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221107161120/636922839c7e80680e03a131jpeg.jpg" alt="" width="640" height="427">Most online sites today rely on cash payment on delivery, but it is limited by poor infrastructure and lack of street addresses. The delivery person rides through traffic on a scooter and has to call numerous times for directions before finally finding the house.Online payment by credit or debit card would streamline e-commerce, but it has never really taken off in Nepal. Digital shopping still being a niche market limited to main cities, banks are not yet excited about extending their services.International online purchase by credit card is also hindered by Nepal Rastra Bank’s regulations on cross border payments because of money laundering concerns, and the danger of credit card fraud. Another obstacle is the requirement by international card companies like Visa for Nepali banks to have a large asset base as collateral, as well as the absence of an online payment culture.“For most customers, e-banking is mainly necessary for paying utility bills, top-up and recharge and that does not require credit cards,” says Ritesh Lamichhane of <a href="http://www.bok.com.np/">Bank of Kathmandu</a>.Banks introduce credit cards, but it is loss-making because of the low rate of e-banking. <a href="https://www.nepalitimes.com/business/focus-on-agriculture-and-tourism/">Says Govinda Gurung of Civil Bank</a>: “It is like a gold necklace, you buy it at huge expense but can only show it off on special occasions.”Read also: <a href="http://archive.nepalitimes.com/article/Nepali-Times-Buzz/outdated-laws-limited-ecommerce-hold-back-tech-industry%20,3547">Kathmandu’s Silicon Alley and the Law</a>, Sonia Awale<a href="http://archive.nepalitimes.com/article/Nepali-Times-Buzz/returning-home,2853">Working at home</a>, Sahina Shrestha<figure><img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221107161120/636922859c7e80680e03a132jpeg.jpg" alt="" width="640" height="427"><figcaption>Photo: SIKUMA RAI</figcaption></figure>The vacuum left by credit card payment is filled by online payment through mobile phones. Companies are working to use Nepal’s growing mobile penetration rate to push safe transactions through mobiles with two-factor authentication. Again, there is no universal mobile payment system through a consortium of banks yet, and most online shopping sites have their own payment app.Still, the exponential growth in companies like the motorcycle ride-sharing company <a href="http://archive.nepalitimes.com/article/Nepali-Times-Buzz/outdated-laws-limited-ecommerce-hold-back-tech-industry%20,3547">Tootle</a> shows that there is a huge pent-up demand and a wide variety of trading activities that could switch to online.E-commerce businesses are not waiting for the banking sector to improve digital transactions – they are already busy delivering orders in and outside Kathmandu. Daraz Nepal, for instance, is busy adapting Alibaba’s tools to facilitate online shopping in Nepal.It wants to increase customer engagement with more than 80,000 products by getting brick-and-mortar merchants and retailers to sell online.Says Daniel Shrestha of IME Pay: “There has to be broader collaboration among the service providers. Our competition is not with each other, but with cash.”Read also: <a href="https://www.nepalitimes.com/business/focus-on-agriculture-and-tourism/">Focus on agriculture and tourism</a>, Sikuma Rai

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Nepal goes online shopping in 2020

2020’s tips for 2021

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