Scream lies to drown the truth.

Gag free expression with free expression.

Spread falsehood faster than facts.

Sow distrust so facts don’t matter.

Jail the messenger.

That is the tip sheet of populist demagogues the world over to add a poison tip to social media. The disinformation is intended to unravel the social fabric, and dismantle trust in institutions to gain power. Blocking their way are the liberal democratic system and the press, and this is why they are targeted.

It is easy for populism to strike roots in democracies, including Nepal, because some in the established parties and the legacy media have squandered hard-won freedoms through lack of accountability and power brokering. The proximity of media tycoons to elected leaders provides grist to this anti-‘elite’ narrative.

Despots around the world are learning from each other how to weaponise social media platforms. Big Tech companies made this job easy by basing their business model on algorithmic radicalisation that manufactures outrage. Users quickly learn to exaggerate rage and magnify wrath to amass more followers. Facebook, X, YouTube reward them with digital pheromones, turning them into addicts.

In a commencement speech at Harvard University this week, Nobel Prize winning Filipino journalist Maria Ressa blamed Big Tech of coding divisions in society with hate speech, and being